How to Get Rich on Easy Mode

[00:01] are essentially two ways to play it. There's hard mode and there is easy romanticizes, like you know, the struggling artist or the passionate entrepreneur selling handmade candles at the local farmers market or the guy

[00:15] someone on Etsy is going to buy them. We love these stories. They're authentic and they're also a terrible, terrible strategy for actually getting rich. trying to convince a stranger to take their hard-earned post tax salary and

[00:28] spend it on something that they probably don't need. You are fighting against their crippling financial anxiety. And so every dollar they give you is a away from their future. Now getting rich on easy mode is different and almost no

[00:41] one talks about it because it sounds way less romantic. You get rich on easy mode when you follow one simple rule. Help other people make money. That is it. the entire thesis of this video. So, here is how this video is going to work.

[00:54] convince you that this is actually true, that the way to get rich on easy mode is then in part two, assuming you buy the thesis, I'm going to share the four principles that you can apply to actually get rich on easy mode. And

[01:07] or a side hustle or you are thinking of starting a business. So, the uncomfortable truth behind how the economy works is that the economy is functionally a giant pyramid scheme. The value gets generated at the bottom of

[01:20] top. So money tends to flow upwards through society. Now if you for example where you're probably going to start is by selling to consumers, i.e. people at actually where the money is tightest.

[01:34] debt and people are living paycheck to paycheck. And so trying to build any career serving consumers, people at the bottom of the pyramid is unlikely to get you rich on easy mode. Like if you take Amazon as an example, you and me will

[01:47] shopping place where we go to get our groceries and toothbrushes and books and stuff. But actually for most of its existence, Amazon barely broke even on selling very cheap things to normal people like you and me to consumers. The

[01:59] through a thing called Amazon Web Services where they basically sell like web and cloud infrastructure to other businesses like Netflix and Disney Plus them to make money. And there is an enormous list of businesses that are

[02:12] Services, which is where Amazon makes makes a majority of its profit from. 100, like the top 100 companies in the US, like 70% of them, you can basically summarize what they do as we help businesses make more money. If you take

[02:26] the company behind Instagram and Facebook, again, you and I think of and we think of Facebook and Instagram as social media platforms, but the way they make money is through advertising. And the reason they make money through

[02:40] advertising is because Google and Meta help other businesses make money. We pay $20,000 a month to Meta to run Instagram ads to sell my courses. The only reason customers, which makes us more than the $20,000 we spend each month. I have

[02:52] friends who give Meta and Google upwards of a million dollars a month in order to are way bigger companies that are spending literally hundreds of millions Facebook advertising because it helps make them more money. Let's take banks

[03:05] you've got Goldman Sachs. The way these banks make money is not because you and me are putting our $1,000 or $10,000 into the bank into like a savings money is by facilitating transactions

[03:18] other businesses make money. And so the point of all these examples and the explain that if you want to get rich on easy mode, you build something or you do something that helps other people make money. If you're trying to get rich

[03:31] helping someone make money or maybe even save money, anything other than that, mode. There is nothing wrong with that, but I just want you to be aware of that. easy mode equals help other people make

[03:44] everything else. This idea directly leads to a handful of principles that I Principle number one is that if you want to get rich on easy mode, you need to tie your work directly to revenue. Now, let's say you have a job, i.e. you are

[03:58] working for yourself. Most people actually have no idea how their job people will think of their jobs as like completing tasks or filling in forms or looking busy depending on who you speak to and what corporation they work for.

[04:11] for. The only reason your employer is paying you money is because somewhere in make more money than they are costing. So if you want to get rich on easy mode and you have a job, the first step to do is to do a revenue audit. You want to

[04:25] ask yourself, how does my job help my employer make more money? And crucially, you might initially think that your job support tickets, but it's actually not that. Your job and the reason why they

[04:38] answering emails and support tickets, customers from canceling their subscriptions to whatever the thing is. retention, which is a very measurable thing and which the CFO of your business

[04:51] customer success are the ones who are able to upsell the customers, i.e. to customers. If you can do that and if you can demonstrate you can do that, you're think about it in the context of jobs, like what are the highest paying jobs?

[05:05] Generally, if you have a job in sales, that tends to be a very highpaying job. are often paid more than the CEO is because the salespeople can directly tie salesperson, you can say, "Hey, I brought in $200,000 of revenue this

[05:19] month. therefore, you know, I should get my $20,000 commission or whatever the it to revenue, it's got a very clear return on investment for the business, raise or get that promotion or get that commission because it's just really

[05:32] way that most people ask for raises is, you know, you know, thinking that like, should get a raise or like inflation is up 3% and therefore I should get a working against the current of capitalism. If you can say, hey, I have

[05:46] the business and I'm going to continue generating X amount more. Therefore, I that value, that is a much easier decision for an employer to make. Okay, thinking that you too would like to go allin on your dreams. And maybe one of

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[07:05] for sponsoring the video and let's get back to it. If you think of the other finance. Why is finance so highly paid? It's because basically everyone working other people make money, which is why working in finance tends to get you

[07:18] there are certain roles that get paid way more than others. So for example, if trader or something like that and you're literally writing the algorithms that are making the firm more money, you can make a lot of money because you're very

[07:31] investment banker and you're front of office, i.e. you're like interfacing relationship with clients, those clients are really really rich people like ultra pension funds or like banks or whatever. And so they are literally giving your

[07:44] that you have with a client. Therefore, incredibly valuable because you are managing that relationship with a client so that your firm can make more money. But if you are working in HR within the

[07:57] probably less likely to get rich because what you are doing is less directly tied for a raise, you're going to make a case for how it is directly tied to revenue. working in admin, if you're working in customer support, those roles are just

[08:11] compared to the roles that directly touch revenue. Why do people in tech tech make so much money is because tech companies make a ton of money. And make a ton of money is because in general they help other people make

[08:24] tons and tons of tech companies that you have never heard of that are making millions, or even billions of dollars every single year by offering B2B businessto business services that help other businesses make more money. You as

[08:37] Salesforce, but Salesforce is an absolutely enormous company that helps consumers, we tend not to know what are all the companies out there that are offering B2B make money type services, but that actually makes up the majority

[08:49] countries. The other example here is that, you know, why do law firm partners make so much money? Why do partners in management consulting firms make so much particularly good management consultants. They are not being paid

[09:01] insane amounts of money because they are good at the at the task of law or at the being paid insane amounts of money because they are bringing in new clients into the business. I.e. they are helping their firm make more money. Like if you

[09:14] generally have to come with a book of doing networking and playing golf with people over the decades. So now you have also, you know, high up executives at different companies. And the idea is

[09:26] clients into your law firm. This is why law firms and consulting firms don't generally when a partner leaves, you know, they're not supposed to, but often relationships with them, which can directly result in the firm losing

[09:40] pay insane amounts of money, millions of dollars a year, including like profit share and equity and the whole shebang just to retain people who come with that world where you're a lawyer or a bank or a management consultant, when

[09:52] to making partner, it is actually your ability to help your business make more money that causes you to get rich, not trained for. It's literally your ability to be a salesperson and to bring money

[10:04] If you're trying to figure out a way of tying whatever you're doing for your job revenue, me and my team have actually trained a custom GPT based on this video below in the video description if you want to check it Now at this point you

[10:18] the doctors? What about the teachers? What about the social workers? Their what's up with that? And in that case you would be absolutely right. And that social workers find it very difficult to

[10:30] than you do. I think this is a bad system. But unfortunately it is the your value to the market is not necessarily the same as your value to doctors obviously add a lot of value to society but because they don't directly

[10:45] help someone else get rich they are unlikely to make a lot of money and in get rich it tends to be doctors in the US which is a private healthcare system the clinics or who own the hospitals rather than the ones who work in the

[10:58] business make more money through insurance and billing and stuff or they that customers in the American healthcare system are willing to pay a lot of money for. For example, if you're a really amazing neurosurgeon, the

[11:11] reason you get paid a lot of money is not because you add loads of value to you add a lot of money to the hospital's topline and bottom line as a result of services as a neurosurgeon.

[11:24] capitalism that we're in, the people getting rich are the ones helping other this video, I'm not saying that you should play on easy mode or on hard want to play on easy mode, you got to recognize that you got to tie whatever

[11:36] some kind of way. So, I'm not saying you should stop being a teacher or stop being a social worker or stop being a doctor. But if you want to get rich on how can I shift from public school teacher to something like corporate

[11:49] training where, you know, could you use your skills of teaching on the side, on business to help corporations make more money by training their staff in example, I have a bunch of friends who run businesses in sales training. They

[12:02] salespeople and therefore make money for the business. Those guys are making tons few examples just to drive this point home. So I was having a chat with one of my team who is in charge of my website.

[12:14] where he's like help, you know, he's trying to make money on the side. And team starting side hustles. And Dan was struggling because he was like, do I sell website design or do I sell like SEO audits or do I sell like web

[12:26] of that kind of stuff? I was like, well no, Dan, like why do I hire you? And he you know I manage your website." And I was like, "Okay, but like why do I want you to manage my website?" And he was like, "I don't know cuz you know you

[12:40] like, "No, Dan, the reason I hire you is not because you're managing my website. money. So how do we tie what you do to how you help me make more money?" And was that like Dan, my website guy, helps me make more money because he optimizes

[12:55] the conversion rates on our sales pages so that customers are more likely to buy so now that Dan knows this, he recognizes, oh wait a minute, his skill set is not in designing websites. It is, but his skill set is really in helping

[13:08] conversion rate optimization on their websites. And as soon as Dan was able to articulate that and tie what he's doing to the measurable increase in revenue for a business, he was able to land like a $15,000 side hustle client, which he

[13:21] he was always selling web design or web development or SEO audits. Just packaging a thing around helping someone make money helps you play business on easy mode, but choosing to package it not around helping someone make money or

[13:33] save money is choosing to play business on hard mode. sell to people who actually have money. Now, this sounds stupidly obvious and especially beginners to the world of business or to the world of trying to

[13:46] selling something for $50 to someone earning $40,000 a year, you are fighting and their kids school fees and their crippling sense of financial anxiety emotional battle and every sale is a fight that you are fighting feeling as

[14:01] convince them to, you know, part with their money. And that's playing on hard But compare that now to selling a $50,000 service to a business that's really care about 50 grand. They care about the ROI. So if your service helps

[14:14] know, improving some aspect of their like product process and you send them the invoice for $50,000, they'll immediately and reply with money sent. Thanks. And this is why in general, if

[14:28] businesses, i.e. B2B, business to business is dramatically easier than B2C, business to consumer because businesses buy with spreadsheets and logic and they have money to spend whereas consumers tend to buy with

[14:41] things about business, which is that, you know, let's say you're trying to make $100,000. It's a lot easier to make 100 grand selling 10 things for 10 grand compared to selling 10,000 things for $10, right? And this is what we tell our

[14:54] Academy that if you want to get rich on easy mode, like if you want to pick an easy business to start, easier than the alternatives, you generally want to sell something between $2,000 and $20,000 because that means you need relatively

[15:06] few customers to make a viable business out of it. And if at all possible, you want the outcome of whatever you are selling to be essentially, I help you who's like I think his offer is something like I help seven figure

[15:19] by 30% through optimizing their sales function. That's basically I help rich people make more money and that is a lot easier to sell than I help corporate professionals find their purpose or I help uh people

[15:32] overcome imposter syndrome or things sell to people with money and we want to tie whatever we are selling to helping on easy mode compared to the alternative which is just a lot harder to do.

[15:47] Principle number three is you want to set your pricing based on value rather when you charge by the hour, you are literally capping your income by the to work. And also, you are creating a weird incentive structure where you are

[16:01] incentivized to be slower rather than quicker. And the only reason people tend the first couple of jobs that you had when you were a kid, you were paid you have right now, you have an annual salary, but you can calculate kind of

[16:13] be at work from, I don't know, 9 till 6 or whatever the thing might be. And so mode, the the thing we again that we want to figure out is what is the value that our service or our product or our business is offering and how can I

[16:26] do will help your client make an extra $100,000, then it would be a bit dumb there is a good rule of thumb here. If you are thinking of starting a business, law, but as a general rule of thumb, you want to charge about onetenth of the

[16:40] value that you help create. So, if whatever you are doing, your service or someone make an extra $100,000, then you would charge $10,000 cuz they would feel obviously paying 10 grand to be able to make 100 grand is an amazing deal for

[16:53] them. And then you will feel like you're getting rich and so everyone wins. Principle number four is to build skills that sit close to the money. And the idea here and the unfortunate truth is that not all skills are equally valuable

[17:06] in the marketplace. Some skills are nice to have skills and other skills are print money type skills. So for example, learning the skill of sales is a very high income skill because it sits very very very close to the revenue because

[17:18] business that you work for, then you are way more likely to make money or Similarly, a lot of things within marketing, if you can directly tie them business creates as a result of that skill, again, it's a lot easier for you

[17:33] more if you're a business in that particular domain. But then there are skills that are also like a few steps removed from directly making money. So for example, graphic design, graphic design and making stuff look pretty is a

[17:45] tying it to I don't know creating advertisements and stuff that directly increase revenue or things like that, it's difficult for graphic designers to make a lot of money. Similarly, writing as a skill, creative writing, analytical

[17:57] writing, content writing, these things tend to be less well- paid, but the best paid writers tend to be the copywriters, i.e. the people that are literally cash. So, it's really more of a marketing function rather than a kind of

[18:11] whatever the skill is, whatever you do, the harder it is for your employer or you do and how much money you make them, the harder it'll be for you to make a So, with all that said, here is the uncomfortable truth that I wish someone

[18:26] had told me years ago. You're probably already helping someone make more money. employer hired you because you helped their business generate more value than they pay you. That is the deal. That is the entire arrangement for like

[18:39] everything other than roles that are funded by like the state for example health service where it's like a lot less of a clear correlation. And so this capture that is the profit margin for the business. And for most people that

[18:53] can do here. Number one, you can like increase the amount of value that you then be able to say to them like, "Hey man, you know, I'm I'm adding so much value to the business quantified by XYZ. Therefore, you know, I'd like a raise of

[19:07] that's generally an easy sale for an employer. Alternatively, maybe you're employer or the client or whatever, and you just need to make the connection money. You just need to make that connection more clear, like being just

[19:20] making things more visible, and making the visibility of what you do more investment. And so, the key message of this video is that getting rich in all working harder. The people I know who are doctors, who are social workers, who

[19:34] are teachers are working a lot harder than friends of mine who work in finance or like have businesses that help companies make more money. But it's like in the capitalist world that we live in, like we said, market value is not the

[19:47] want to get rich on easy mode, you try and find a way to help other people make more money. And every other method is kind of trying to get rich on hard mode. Now, yes, you could sort of get rich through having a job, but it is way

[20:00] your own business. And if you are wondering what sort of business you profitable business for a beginner to start this year, I have a video over on what business I think you should start if you are, for example, a

[20:14] looking to start your first business. So, that will be right over there. Thank you so much for watching and I'll see you in the next video. Bye-bye.