How to Make $23K in 2 Months on a Cooking Channel
60sThe incredible income claim and quick success story immediately grab attention and promise valuable secrets.
▶ Play Clip"A mix of solid insights (German pays best, 7 videos to first recs) buried under a long Movavi promo and vague anecdotal proof — the 'secret' is mostly paid promotion."
YouTube producer Vlad Kazyra shares his strategy for building lucrative culinary channels almost from scratch, claiming to manage over 150 popular channels that generate more than $82,000 per month. He explains how to choose a target language and region, why German and the US traffic are profitable, and how to handle YouTube recommendations after monetization.
Twenty channels, five of which are the largest in the world, bring the team and clients over $82,000 per month. The first video on a new channel made over $23,925 in just 2 months.
A channel created in Belarus, linked to a Belarusian phone number, can still reach audience in the USA and Germany. The country of registration does not affect where content gets recommended.
German is recommended because Germany has a huge domestic market (over 80 million speakers) and is an expensive GEO, guaranteeing high RPM and income. Other languages (Italian, Polish, Spanish) do not give consistent results.
Despite not playing with the channel language or video translation, the first successful video ended up in the US. Their team found that videos about strawberries tend to get US traffic, especially around the end of April, due to seasonality trends.
Recommendations for culinary content typically enable after the seventh video. A channel running on dairy products also followed this pattern — recommendations surged right after the seventh publish.
After enabling monetization, the channel was dropped from recommendations (and dropped in views). August and flags the real views steadily grew to over 300,000 views per day, but the channel must then fight its way back.
Videos need to hold a retention period longer than 2 minutes 30 seconds. Once in recommendations, the CTR will naturally drop as the audience up across larger demographics.
CTR is an absolute and vector metric: 2 is bad, 5 is good, 10 is great, but zero is always bad. Most importantly, if CTR is falling while reach is growing, the video is going viral — this is normal and healthy.
If the channel drops to zero after 7 or 8 videos, forget about it — recommendations won't return until the 80th video (verified over multiple channels). If the first seven videos are faulty, YouTube will never recommend the channel.
The best option is to turn to professionals. Videos are similar to each other and can be re-edited, combined, and expanded into collections.
Movavi programs (and the Movavi Unlimited bundle) are used constantly — for re-cutting videos, making covers, screen recordings, subtitles. High-quality subtitles add brand recognition.
Successful shows often don't follow real recipes: they add three times more gelatin and flour, disrupt cooking processes to make dishes look prettier. The content is essentially advertising — the food is not necessarily edible or tasty.
People who start with just $300–400, after a couple of months, consistently reach $15,000 a month (at worst $5,000) — if they follow all the steps carefully.
The author's main takeaway is that the first seven videos can make or break a culinary channel, so they must be done professionally and with the right geo/choices. Even after helping the channel enter recommendations, drops after monetization can be difficult to overcome, and eventually the strategy becomes more about scaling production than cooking perfect dishes.
Why does the channel recommend choosing German as the channel's language for culinary YouTube?
Germany has a huge domestic market (over 80 million speakers), it is an expensive geographical region with high RPM — this guarantees higher income.
01:33
What is the channel registration requirement related to where content is recommended?
The country of channel creation is irrelevant — a Belarusian-registered channel can still reach US and German audiences.
00:40
At what video number do recommendations typically activate for culinary content?
From the seventh video onwards.
03:49
What retention time must vegan videos surpass?
More than 2 minutes 30 seconds.
04:44
What happens to a channel after monetization is enabled?
It may be removed from recommendations, causing a traffic drop (although views can later recover).
04:03
What does a CTR of about 2% signal during the first 24 hours?
A bad CTR — 2 is bad, 5 is good, 10 is great, but zero is always bad.
05:00
How can you tell if a video is going viral based on CTR and reach?
If the CTR is falling but the reach is growing, the video is going viral — that's normal.
05:29
What happens if a channel drops to zero after the 7th or 8th video?
It won't get recommendations until the 80th video — and no repeated channel has ever returned to its previous level with reburning or reused content.
06:11
Why are top YouTube recipe videos not actually following the real recipe?
Channels add three times more gelatin or flour and disrupt proper cooking to make dishes look more beautiful — they create some advertising content, not actual food.
08:28
What is the typical income progression for starting clients?
People starting with $300–400 reach $15,000 per month (at worst $5,000) after a couple of months of following the steps.
09:08
The stunt '60 channels, $23k in 2 months'
Sets an anchor for realism of the method while being semi-verifiable, so the audience clicks further.
00:14German over other languages for high RPM
Provides a concrete, actionable parameter (80M speakers + expensive geography) to choose a channel language.
00:54The '7 video' recommendations rule
A clear operational guideline that even YouTube's behavior in food niche has a specific threshold.
03:22CTR is not a scalar value — is too reach
Introduces a more nuanced understanding of CTR as a metric, clarifying why a drop can be positive.
05:29YouTube recipes are for the camera, not the table
A practical hint both for creators and viewers: top channels' dishes often aren't real recipes.
08:28[00:02] twenty channels, five of which are the largest in the world. This brings us and our largest in the world. This brings us and our clients over $82,000 per month. In this video, we'll figure out how to cook and make money at the same time.
[00:14] My name is Vlad Kazyra. I am a YouTube producer of this more than 150 popular YouTube channels. Channel Leker Hintak. On April 1st we uploaded our first video here. And at the moment, the channel has already generated $23,925,925 in
[00:28] just 2 months. How can I create a YouTube channel correctly so that, like here, the audience is only from the USA, yes, 28.7%, and Germany is in second place. How to get to the high Geo? How to avoid getting caught
[00:40] in a shadow bank? How to avoid cheap Russian-language or Indian traffic? In fact, the country of registration of the channel is not very important to you. anywhere. This YouTube channel was created in Belarus and is linked to a
[00:54] Belarusian phone number. And the country where the channel is created has nothing to do with where the content from this channel will be recommended . Regarding the language, oddly enough , you need to choose German. More on that a little later. Regarding
[01:08] Asense, to enable monetization, you need to travel outside of Belarus and Russia, to the nearest CIS countries, open a bank account there, connect to one of the affiliate networks, of which there are, in principle, a
[01:21] great many now. The channel's language greatly influences promotion, and we always choose German. Not just us. Why German at all? This is how it is done on culinary YouTube. In fact, everything is extremely simple. Germany has a very
[01:33] large linguistic group, more than 80 million people. That is, the domestic market of this country is quite broad. At the same time, this is an expensive geo. There is not a single similar , then, unfortunately, there
[01:47] are very cheap geos like India, Pakistan, the Philippines and other countries. And Germany is the only country that guarantees us access to Geo with a high RPM. Accordingly, your income will be higher. But how did we end up
[02:00] in America? In fact, there is no special system for this. We didn't translate the videos in any special way; we didn't play with the channel's language. It's just that the very first video, which did well on our channel, ended up in the US largely
[02:12] because of the strawberries. For some reason, all the videos we make about strawberries end up in the USA. There are simply a number of observations and insights, of which my team has a great many, and you too can add one to the piggy bank. If you pick
[02:26] strawberries around the end of April, you'll definitely end up in the USA. Well, we have a whole calendar compiled of seasonality and which countries receive what. What dishes should definitely not be filmed because they will be targeted by cheap traffic. And what
[02:39] ingredients should be taken into the dish, because it will end up on expensive Geo. This is our knowledge with 7 million views. This brought us $25,000. So here's an insight for you to keep in mind. Save up your own or just come to someone who has already
[02:54] saved up enough of them. In addition to German, we sometimes test Italian. Polish, Spanish. However, this does not give the same result, the same reliable result, as in German. But you understand the parameters for choosing a language: there
[03:08] must be a large domestic market and Geo itself must be expensive. If you're suddenly worried that your videos will never get featured, well, because how could that be? Well, you download it, but it doesn’t
[03:22] go anywhere at all. Why will they watch me? I have zero subscribers. Together with my good friend Sasha Arabeyko, with whom we create the channel Giznshnel, which even outside of dessert season brings in more than $14,000
[03:36] a month, we created another channel that is related to dairy products, cheeses, and everything else. And there is a general rule that recommendations in culinary content are included exactly from the seventh video. I don't know how to explain it, but rest
[03:49] assured that after seven videos you'll be in the recommendations. But don't rush to rejoice. This is the picture we saw on our channel. Two roller skates. Here we published the seventh one. And you see, recommendations started coming in right away.
[04:03] After we connected monetization, our channel dropped a little and then went up again . And the number of views on it now reaches more than 300,000 views per day. reaches more than 300,000 views per day. Let me remind you that the channel is one and a half months old. Most likely
[04:16] , unfortunately, you will not be able to achieve such results right away. Simply because your channel will lose traffic after receiving monetization, YouTube will remove it from its recommendations. Why does this happen? Due to low
[04:28] Stear and low retention. To do a proper hold, you need to use a special shooting technique, which is our exclusive production can also obtain. But, in the face of uncertainty, just remember
[04:44] that videos must have a retention period of more than 2 minutes 30 seconds. There are no exact parameters for retention. Once you get into recommendations, your CTR will drop. If, largest videos from the Gizuntushnel channel, which has already garnered 33 million views, and
[05:00] look at it on CTR, we will see only 2%, because there are 674,200,000 views. But if you see CTR2 in the first 24 hours, it will be a bad CTR. In short, CTR is not a scalar value, but an
[05:16] absolute one. Two is bad, five is good, 10 is great, but zero zero is always bad. And it’s vector, meaning it has several dimensions and a lot of additional parameters that help you tell whether your CTR is good or bad
[05:29] . And the most important thing is volume. The most important thing is that if your CTR is falling and your reach is growing, then your video is going viral and there is nothing to worry about. Even if means it is not that high. Yes, if you have a seven on the first day and
[05:43] recommendations don't come in, then everyone most likely has a 9, 10, or 11. If you have a CR of 2-3, you're either already making popular videos, or you're unlikely to ever make popular videos with this content approach. It needs to
[05:57] be changed urgently. So don't take these numbers as the absolute truth. And if you find yourself in a situation where, after publishing seven or eight videos, your channel suddenly goes up in recommendations and then drops to zero, just forget about it. Don't
[06:11] try to pull this channel out, because you won't get any recommendations until after the eightieth video. Verified repeatedly. We ran dubbed and reused content from , but not a single one of our YouTube
[06:25] channels that went down after receiving monetization has returned to its original level. YouTube initially gives everyone the opportunity, and then makes the most of it. If you do something wrong within seven videos,
[06:39] your YouTube channel will never be featured in recommendations. To make the first seven videos correctly and perfectly, the best option is to turn to professionals. Moreover, such videos are very easy to create. They are
[06:52] similar to each other, they can be re-edited, and they can be compiled into collections. You can fix the videos that didn't work for you. thanks to the and, of course, Mavavi programs, especially the Mavavi Unlimited program package
[07:06] . We constantly use these programs in our work. We recut videos there, we do screen recordings, we make covers for just throw in a good color scheme, you can throw in original graphics, subtitles. Having quality
[07:20] subtitles is incredibly important and gives your channel recognition. And all of this, from start to finish, can be taken at a super-affordable price, without the hassle of downloading any separate programs. Get it all in
[07:34] one Mawavi Unlimited bundle, available right now at 85% off. This is a must have for any aspiring YouTuber, especially a culinary one. So, use MAVI programs, record your screen, edit
[07:48] photos, convert files, cut videos, and unlock complete creative freedom with Mavi Unlimited at an 85% discount. The link is in the description. Understand that if you don't have content that
[08:01] retains engagement well, that generates good conversion rates, and that is filmed correctly using the right principles, your YouTube channel simply won't be recommended. And one more thing you popular channels for is recipes. Very often, if you
[08:15] analyze the culinary market, you will most likely end up on one of our channels. So, we don’t always follow the recipes given in these videos. I'm just telling you in a friendly way so that you don't try to re-cook the same thing. To
[08:28] make a cool video, you don't need some super-smart recipe, you just need culinary ingenuity. We very often add three times more gelatin, flour, and all sorts of additives to make these dishes look more beautiful. And we often disrupt the
[08:41] production process of creating a particular dish so that it turns out beautiful. In fact, we are engaged in the creation of advertising content. And you don't have to eat this food, and it's not very tasty. So remember that the
[08:55] channels that are at the top today don't necessarily use these exact recipes in their dishes. And you must rely only on your culinary ingenuity. And, of course, you can also rely on the advice of
[09:08] professionals. And finally, how much can you earn? People who come to work for us and have 300-400 dollars, after a couple of months, consistently reach 15,000. Well, at worst, $5,000 a month. And you
[09:21] can achieve such results right now if you repeat all the steps indicated achieve results even faster by contacting people directly who already know how to promote such channels right now. And be sure to check out
[09:36] this video about cooking on YouTube if you can't afford paid promotion, because it's packed with free tips that will definitely help you. This was YouTube producer Vlad Kazyra. See you in the
[09:48] YouTube producer Vlad Kazyra. See you in the next video. Bye everyone.
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