How to Make Money on YouTube Without Millions of Views

There are so many misconceptions about YouTube. And one of the misconceptions that I see all the time when I'm talking to creators is that you need to get a ton of views to make a ton of money. Well, that isn't necessarily the case. And I'm really excited for this live stream because I have someone on that is going to kind of share their story of how they kind of transformed from being a photographer to really going

full-time on YouTube doing some really really cool things with not a lot of views but two but seriously making some really decent money. So if you are new to me, my name is Daryl Ees. I am obsessed with YouTube. Been on YouTube almost 25 years. 25 years in October. And I've worked with the biggest brands and YouTubers on the planet. I love what I do. Um, and I love content. And my whole reason why I do

these interviews is to inspire you to make better content, to inspire you to make more money on the platform. So, I really want to impact the creator economy, and that means, you know, there's something of value here in this interview today. So, I am actually joined by someone that I admire a lot. I actually got to know them a couple years ago and as they were coming on um I was able to see kind of some

spunkiness and um some uh opportunities that came up and then I've been able to watch her journey where she was able to crush it here on YouTube and I am joined by Molly. Molly, how you doing? Good. How are you? I am so grateful that you're on uh today because there's so many cool things that I want to discuss, but uh thank you for for joining us. Why don't you kind of do a little quick quick

intro of who you are, what you're about, and we'll just kind of dig right into it. Does that sound great? Sounds great. I mean, honestly, any day I get to talk about, you know, YouTube, making money online, it's it's a good day. So, thanks for having me. Um, so yeah, I help content creators to create and sell digital products. And I love to help content creators find ways to monetize and make more money with the work

they're already doing. Yeah. I I'll tell you what, I um like I said, I've been on YouTube for a very long time and there was a couple key moments that I would say YouTube was really really um uh engaging and impactful for creators. The first moment was just allowing anybody to upload videos. Like before that, you know, wasn't really happening. So that was kind of early on. But in 2007, that's when they started the YouTube partner

program. And in 2008, they're kind of rolling that out. That was a gamecher because the only thing that was happening at that time that you could decently make money was having a blog and having AdSense there. And then they were able to do like AdSense for YouTube, which was really, really cool. And for me, that kind of transformed um everything. So would you mind kind of sharing where you got your start, what you were actually doing,

and then how you kind of led into YouTube? Yeah, so I started out as a photographer. I was a professional photographer for 16 years. And in doing so, a lot of photographers ask me like, "How are you booking clients?" You know, how are you growing your business? Those kinds of things. Oh my gosh. I I like literally pictures wise, like tens of thousands of photos. the crazy. I didn't mean to interrupt you. Keep on going. Yeah,

it's okay. It's okay. Yeah. So, a lot a lot of photographers were asking me like, "How are you doing this? How are you, you know, booking clients and all these kinds of things." So, I actually started a blog back in like 2013 or something to share with these photographers like how I'm running this business and getting clients. And that was really great. I did that for photo education for six years. But I eventually wanted to pivot

into helping creators because, you know, I myself was a creator and I'm a creator and I wanted to help creators make more money. But when I pivoted, this was kind of like the 2020 2021 era. I realized that what was working with lead genen wasn't really working anymore. At least for me, it's not necessarily like it doesn't work all the way, but it wasn't working as well, right? So, I started testing like, "Okay, let's do some

blogging, some ads, um, Tik Tok, Instagram, YouTube." Like, I kind of tested all of them. You'd like do the spray shot. You're like trying everything here. And Yeah. And I had like tracking links. Like I was really serious about the data, which is why I think I love learning from you so much is because you're so data driven. Yeah. Yeah. So, I did all this data and I actually wrote down the number. I just went back

and looked. YouTube performed. And this was before I even knew it. I like it wasn't even that good. Okay, but it still did even without me knowing what I was doing 40 times more email leads than all the like YouTube did 40 times more email leads than all the other things that I was trying. And so I was like, okay, cuz with ads, they had gotten really expensive and the profit just wasn't there. So I was

like, okay, I know that I need to like go into YouTube. And then that's kind of when I started finding out about you, Darl. Yeah. Well, what what I what I do love is, you know, that you you've always analyzed and adjusted along your journey, right? So, like, hey, um blogging is not as effective as once it was and you know, need new opportunities and then two, you tried every opportunity out there under the sun to

see, okay, what works and you're tracking it. So, that's like warm, you know, like that's warm to my heart to know that, oh, we're going to make a data driven decision instead of a impulsive decision. And and then two where you found that you're getting 40x uh you know more more leads coming from YouTube uh which is great and and for me that's what I love about YouTube uh specifically is there's all the there's different ways

you either pay for it through ads. Okay, that's not very good coming for me. But uh you either do that or you're in a feed driven system which is um a totally different beast. It's like a totally different way to to connect where YouTube is all about two things, right? is it's trying to predict what the viewer wants to watch and then keep them on the platform longer. So, if you're achieving those goals, uh YouTube's helping

you significantly. So, what what were you how are you getting those email addresses? Because I I think that's kind of your top of the funnel, right? So, if you get email addresses, then you started an email campaign. Is that what you're doing with those email addresses? Yeah. So, basically, when I make videos, I mention within my video two to three times a different freebie that I have. If you don't know what a freebie is, it's like

a it's like a digital product, but it's really small and it's something that's free. They put in their name and email to get it and then exchange they get on your email list. So, in my videos, I'll mention a few times very, very casually like it, you know, it has to do with what I'm talking about and I'll be like, "Oh, if you want to learn more on this, you know, click the link in the description

below to download this freebie." So, I put it in the video in the description and we actually just started doing the pinned comment and that's been like gamechanging as well. So yeah. So um let's talk about this because I think uh a lot of people out there are like hey you know email's kind of arctic like you know we all get spam like why why are you doing this? Uh would you kind of talk about um

your funnel? Like if they're coming in you know they're getting some offer for free in exchange for their email address, right? How how powerful is that? like like do you have to send out every individual email that comes or do you have a system that happens there? Why don't you kind of give some context? Yeah, for sure. So, I'll just kind of walk you guys through the overview of the funnel and I think you'll be surprised.

It's it's not complicated. It's very simple. And I've kind of found in my career, you know, things things aren't necessarily easy, but if they're simple, that tends to work really really well. So, basically how it works is someone finds me through one of my YouTube videos. Within the video, I'll mention a freebie. One of my most popular or my most popular freebie is 54 different types of digital products. So, it's literally just a list of digital

products and chatbt helped me create it. So, you don't have to go and create like some crazy long book or something super complicated. So, I'll mention that people will either click, you know, the link in the comment or the description or wherever and they'll go to a landing page where it says, you know, hey, this is the freebie. Put in your name and email. So they'll put in their name and email. Then it will take them

to a thank you page and it will also send them well we actually do what's called double opt-in. So they'll get an email where they have to confirm because then you know you can you don't want like spam and you don't want to spam other people. So you want to make sure they really want that. Um so yeah we do that and then once they get on the email list I actually have everything fully automated. I

haven't sent a manual email in a really really long time. Um, so I actually there's so many email like once they come in there like a sequence of emails that they're getting. Is that what it is or how how does that work? Yeah. So the first one is I call it like a welcome sequence. So we do send one email a day for five days but then it ends up going um one email a week and

we have ours go up to nine months. You don't have to start with that. That's like a lot to but we build on it over time. So yeah. No, I I love that. And um you know, one of the things that I do is I I like to coach people and help them, you know, try to figure things out when it comes to YouTube, whether it's audience development and or converting those views into dollars. And I

I'm a big advocate like like you got to be able to have the contact information of the people that are watching your videos. Like like even if they're not buying, it's like having the contact information. Now, I actually prefer uh SMS. I actually prefer the cell phone. Uh but there, you know, to get that, you know, there's not a lot of people that want you sending anything there. You know, they like, hey, maybe an email or

two, but that's off limits. However, if if if it's about value and you're figuring out that value proposition and they think it's valuable enough to do, you'd be surprised what you can happen when you get those emails and so or I'm sorry, those uh cell phones. Um you know, for me, and that's what I love. I was like, hey, let's really look at, you know, new ways to capitalize on that. Uh, but I I I found

that there's so many people that that do this that don't get emails and don't communicate. And I'm like, you're missing out. And I I I always like to use this example, Molly, because like I'm a numbers guy. I like to use numbers. It's pretty easy. And I'm like, hey, would you like and I always say say, "Do would you like to make a million dollars?" And they're like, "Well, yeah, I would." I go, "It's not that

complicated." And everybody goes like, "Huh? Wait, no, it is complicated." I'm like, "It's not it's just a numbers game." And then when I explain it to him like like realistically all you need is a thousand people paying you $1,000 that is a million dollars. And once they're thinking about that I go and it's even easier if you get 10,000 people paying you $100 that's it's a million dollars. Like like it's not it's just math guys. And

and what you need to do is like have a great opportunity to bring some value in that you can justify you know $100 or $1,000. Uh but for me, especially with all these creators are coming on, they think, "Oh, all the value I can only bring is is only with the videos that I actually upload." And so, yeah, we'll we'll make some ad revenue. Uh and they don't they don't look at that opportunity for their own

products, whether it's physical products and or digital products, you know, they're not really uh digesting that. And so, what um was it just kind of the blog world? you saw the opportunity and you were getting some transactions there like what what what was kind of that indicator of oh this works um and maybe it can supplement the money that's coming in for the photography and or they can get out of photography like what what how did

that how did that all transpire? Yeah. So so you're asking like how did I first get started with digital products right? Yeah. So at first you know I was running my photo studio but and you know service businesses you know they're great they're great things to start. I find them to be like pretty easy to start because people are always willing to pay for something to be done for them, right? But you get to a point

where you're like, "Wow, I'm working all the time. I'm trading my time for money." And you know, a lot of service providers, I think, can sort of relate to hitting an income ceiling. So, I had gone to a women's business conference. I had heard about digital products. It blew my mind. And I was like, "Wow, I can just share the stuff I'm already sharing in coaching sessions, but in I just make it one time in one

digital product and I can help unlimited people and sell it in unlimited amount of times." Like, it literally blew my mind. So, I actually told my whole team, I said, "Look, I'm not taking any shoots on Fridays. Fridays are going to be my digital product day." And so, that's when I started my blog. That's when I uh started, you know, creating content and I made my first digital product and my first freebie. And you know, I

will say like the first freebie or the the excuse me, the first digital product I made, I really was looking at what do I want to create. And so I didn't end up selling a lot of them because you don't really want to create what you just want to create and what's fun for you to create. What you want to create is something that's actually going to help people and something that they actually want to buy,

right? So, it wasn't until I did a survey to my email list asking them, you know, what are your biggest pain points? So, the first digital product I made was around posing. I thought people cared about that. But when I surveyed them, it turned out these photographers didn't want that. They wanted to book more clients. So, when I switched my digital product, that was a $59 ebook that did over $500,000 in a few years. So, I

mean, that's great. And it was probably Yeah, the shift was massive. It was like on automatic, right? because you you had all the sequencing and and stuff from there. So, it was just like printing your own money like Yeah. And the crazy thing is since it really genuinely helped people like it gave them do this step by step. I mean, you could go in any Facebook group. This was, you know, back in the day when Facebook

groups were really, really big, but people, you know, anyone would be talking about it. And so, if you make a really good product that genuinely helps people, it will also spread with word of mouth. So, that way it helps you gain more sales. in addition to your lead genen efforts as well. Yeah. So, John um John Rigg says very important, don't make what you want, make what the people want, right? And so, like you doubled down

on that, but I really love the way that you approached it because like they're like, well, how do I know what people want? I mean, oh, let's just survey like just survey the people. And it's like the people that responding are coming in. And I think you found the commonalities of what they were looking for, but realistically, you felt the same pain that they did. um you just kind of pass that in your journey as a

photographer, right? They're just like, "Man, I need to get my name out there and I I would love, you know, these opportunities to do more gigs, right? And you're like, "Oh, that's something that I can definitely talk to because I've been in the industry for so many years and and I've I've done all the ups and downs and sideways and so here's here's some value that I can bring." And then two, uh, alternatively, and this is

a really powerful alternatively, it was like broadening them out to think even bigger because of the way that you formatted it. And, and not only did it did it, uh, cost them money, but it probably made them a ton of a ton of money, too, because it gave them new ways to really approach uh, their business in their business cycle, and it became an investment. And so for me, I always love that is because like um

and you know this because you're one of my students, but it's like like if you're only making videos for yourself, then just only expect one view. You got to treat it as your own product. You got to treat it as something of value. And so by doing it, you can still love to make it and want to make it and it could be yours, but you got to realize someone's going to be watching this and and

and you got to understand what they're going to find valuable to not only pull them in to that clickability, but keep them on the video. um is is going there, but also knowing where the value is that they'll want to share. And so I'm really grateful uh you know that we're having this conversation because I I can tell you that a lot of people that I still mentor that don't even have an email list and they

they like maybe it just feels wrong for me to ask for money. Um and and that was more so back in the day and it's less of that now, but they feel very awkward that they don't ever see see anything. Um, and they're like, "Ah, it just doesn't it doesn't feel right." But I I want to just give an example so you can kind of see that I'm like more of a tomato today, right? Can you

see that, Molly? Because I'm usually just like super white, but I'm like Mr. Tomato face right now. And the reason why is we had like 15,000 people just come to our hometown. Um, and and we had Matt's Off-Road Games and Matt uh Matt uh uh Matt's Off-Road Recovery. I'm a part owner of that of that company. And you know here we had just because of YouTube you know people come and and do an event and then

two if you really look at the offerings that we've done um you know like we we prefer both digital products we have our own app and some digital membership but physical products and I would say the amount of money that we're getting in from ad revenue is about 25% of our total revenue everything else is coming in from uh everything that else that we're doing. And so for me, I'm a big advocate, especially on my own

products, uh, or I'm sorry, my own businesses to to do this. And it it all starts with, okay, what else can I do? Is there something of value, uh, that I that I can, uh, put together. And that's what I loved about um, your product that you put together that did half a million dollars, you know, in a few years, which is just is amazing. I just love it. Love it. Yeah. Just just a $59 ebook.

And I Yeah, I Anyways, yeah, I love I love that you said too that the ad you said AdSense is only 25%. Is that what you or the ad revenue? Yeah. Yeah. So, the ad revenue from that you make as a creator is like like I I like to keep it within the 12 to 25% range. Um, yeah. My ad revenue, well, I have I just started hitting like 6K months, which is blowing my mind. I'm

happy to talk about that more, too. But but then the digital products are doing like 50k a month. So I'm totally with you that it's like I think mo most creators get the most excited about AdSense, but there's actually like re even bigger opportunities available. Well, let let's put let's put it in context. um is if you would have done your ad strategy when it was oversaturated, okay, just doing ads like the only way I'm going

to get in top of the funnel is I'm going to pay money to do it. Then YouTube would have never paid you to do your own ads because that's basically what it is. It's like, hey, bring value, right? And start them on that process and and now you have YouTube paying you I mean well over well over $80,000 a year just to do videos. I know crazy a lot of my business owner friends that they're not

on YouTube yet, which if you're watching this, what are you waiting for? But, you know, they'll come to me and they're like, you know, the ads are just so expensive. And I'm like, yeah, instead of me paying for leads, I get paid to grow my following. Like, it's honestly mindblowing uh as a business owner. So, yeah, I think I don't know why why people are waiting. Just just post that first video. Yeah, it it's crazy. I

I just think that um you know we need to treat YouTube like a business and and with my students I'm like hey are you a media business? Are you education business? Are you an entertainment business? What are you? And when they say I'm YouTuber I'm like yeah that's great but you know you're a business so we need to you know digest that. I mean you can keep the label of it but realistically now with uh you

know creators you know using multiple platforms to really you know get their reach and then also convert that reach into money uh we just got to think uh differently when it comes around to this and that's what I love about um what you've done. So let's kind of uh go into your journey on YouTube. So, um, that first year was pretty rough, even though that you're making money and you you're getting top of the funnel and

it was a very effective thing, but what what was what did you learn that first year? Because you you did upload a lot of videos. I think it was like 68 or Oh my god, that's like embarrassing. I know, but but it's but it's important because I think it's relevant for for everybody that's here. So, yeah. No, it's great. It's great. It's just looking back, you know, it's just like, wow, that's a lot of effort when

I could have just like, you know, found Daryl to help me sooner. But, but yeah, I mean, basically, I think when you go to start anything, your mindset is kind of like, well, like for me, it's like I had been a blogger, you know, I had been a content creator. So, to me, you know, my ego is like, well, how hard can it be, you know? So, I'm just like, I'm just going to post videos. And

I just thought, you know, on like you hear other people talk about YouTube and what's the thing they say? They always say be consistent. Be consistent. Right? So I thought, okay, I'm going to go on YouTube. I'm going to I have like great things to share. I'm going to be consistent and it will be great, right? And then, you know, a year later, I I I don't think I had more than maybe 1,200 or yeah, 1,200

subscribers, like a thousand something in a year with 60 whatever videos you just said. And so at that point, that's when I knew I was like, "Okay, this isn't going to be as easy as I thought it was going to be." And I know people say, you know, YouTube takes time, but I'm like, "I don't think it needs to take that much time." So, uh, yeah, luckily I actually went to a conference and, and that's actually

how I heard about you. But yeah. Yeah. Like, um, so, so that consistency is the key. Um, but consistently making the same mistakes over and over again can get pretty brutal, right? Yeah. And and and then I too I think everybody has the um you know the uh I don't know desire for subscribers and and and for me I I would rather just have the right view like when you break down I would rather have the

right view from the right person at the right time and then and then YouTube could figure it out because I know just when you came on um you know it you you had uh I don't know it was like under six or six or seven thousand subscribers. riers or something like that. But when you started focusing on the individual, I just noticed that you did two things. You're starting to get more uh like-minded people watching your

videos, but then two, you you're actually getting people to um buy your products. You you seen a big uptick in that as well because it was the right people watching your videos. And so like would you mind going through kind of that that scenario of how you process who your ideal viewer is and then and then how you're coming up with an ideal offer because now I know you've done other things besides just that you know

quick start guide or whatever that is you know now you've done some other things. So I just really love to hear about that. Yeah. So ideal client thing is interesting because when I when I did photo education, I feel like my ideal client sort of fell into my lap because it's just like okay, I was doing this thing and people, you know, people started coming to me like I want to learn about this thing. So if

you have people come to you, then that's a really great way to find it, right? But I feel like most people it doesn't just sort of fall into your lap like that, right? So when I started YouTube, I thought uh before working with Daryl and Justin, I thought my uh my niche was or my ideal client rather and my niche was like helping people start courses, but after going through the research, because the thing is with

YouTube, it's like there kind of already are niches on YouTube and you I don't know, I find like you kind of have to find that sweet spot. And so for me, I was making all these videos about courses and I didn't really know who my ideal client was. I was like, I don't know, women like me, like I don't really know and it wasn't really growing. And then I think it was Justin and within my research

also that I noticed that it was really a little bit broader. It was digital products. It wasn't just courses. And then for me, I actually kind of discovered my ideal client a little bit backwards maybe. Um, I think Daryl teaches Idol clients amazing by the way. But I I just created on the topic I wanted to create on and then YouTube eventually I, you know, I had enough views that the demographics popped up and I could

see like I thought my ideal client was going to be more like me or younger. I thought it was going to be more like 20s and 30s year old women or something, but it's actually more like 50 year old women. Exactly. So yeah, like like for me that's that's what I love. I I um love to figure it out and and I don't think you did it uh backwards from what I teach. I mean, what I

I I think that the big thing is you need some data to understand and sometimes you have to go with your your gut. That's what you did. You had this preconceived idea. Oh, I know it's going to be female cuz I'm a female and you're going to respond really well with them, right? And you're thinking, wait, no, is it digital courses? No, it could be broader. And you start thinking a little bit bigger. But at the

end of the day, um the right people were watching it. And there was a pattern that when the YouTube uh you know AI was looking at it, it realized, oh, here's here's a some content with people that most likely would be the best to watch it. And so, let's see if those title and thumbnails are even appealing at all to them. And as they clicked and engaged, um it becomes super powerful. Now, that being said, um

I can see I can say this. Um, there's one little hole in your strategy and I I want you to test something and I I I was thinking about telling you prior and all. I'm excited because I love testing and I love when people notice things. So, thank you. My thing is um like what uh you're growing great and I I think you're getting the value that you're you're you're going and getting and you're getting the

right type of viewer coming in, but I think it could be like um up 10 notches and if you could figure out, okay, what's your next digital product and you're already thinking about your your uh conversion on that or you might have a current digital product. Um, what I what I don't want you to do is have them go sign up immediately, but have them go deeper with you in a video. And one thing that's working

really well and it's worked really well for the probably the last two and a half years is the title full course. So like giving a full course out for free, making it like two to three hour type of piece of content. You know what I'm saying? uh that that or it's a full free course, right? And so like that um has performed over well like like extremely well when it comes to evergreen traffic too cuz it's

like the watch time is like through the roof. And if you do a smaller video say hey I like if it's related to it here's the full course then they're able to get that the free course and then jump off at the end of that one. They'll probably have two videos watched and at least two to three hours worth of watch time before they chop me just with that. I just wrote it down. Well, yeah. And

and I'm like I was going to tell you prior, but I'm like, "No, no, no. This will be good for everyone." No, this is good. I want everyone else to hear the gold. Yeah. Because like for me, it's like I get super obsessed with a couple things. And and you know this, you know, being one of my students, but it's like I get obsessed with who's watching, where they're watching it from, uh, and and you know,

the device type, and then and then you get a lot of context. So, if they're watching from TV, it's different than they're watching from mobile or from the computer or external. you know, we get we get some understanding of that. But when when we really look down the I I I look at the average view per viewer. It's like can we get them to watch more than one video. Um and if we can, that's when I

see actually opportunity of growth. And so, uh probably one of the most underutilized tabs in the history of YouTube is the audience tab. I love it. Um, my favorite tab is advanced mode, but if you get in the audience tab, there's like videos growing your audience, and those videos uh will have like from low to moderate to high to extremely high. Um, and they'll they'll kind of rate you on the videos that are converting a new

viewer to a returning viewer. That means they're watching one video, YouTube gives another video of yours as a suggestion, and it's converting them to watch again. And I can tell you, Molly, if you will do this as not only a test, but it's like a a style of content that you do maybe twice a year or maybe quarterly at the most. Then then all you need to do is have relevant videos that's pointing to that that

they can go get something of value even deeper than what you've currently done, but then also going uh off the charts um where they're they're willing to put in more dollars than what they're currently spending with you. Because right now it's like, oh, free course or free ebook or whatever that your offer is, you know, and then it'll lead down to it. I I think once you go to the other one, you can you can actually

go to a a dollar offer. You don't need to do anything else. I'm obsessed with that. It's almost like just giving them the freebie in the video like Yeah. So, would you have a a full course go to a full course or would you only have your other videos go to like Well, that that's where it gets tricky. You need to figure out what your value proposition is. And I would not do anything incomplete. like whatever

they get, you're giving it to the the in every scenario you can, right? But there needs to be a go deeper moment with you. I love that. That's I wrote it down. Thank you. And whatever whatever that is, Molly, it it it is it needs to be complimentary to all three videos. So your first video, the way I look at it is um hey, it's bringing value. It's your style of video. You've been doing about 15

minutes or so, right? And then and then two, it literally goes to the next stage, which is at the end of those videos, hey, instead of sending them off to your uh to your site, you're sending to a long form video. Say, hey, this is exactly why I made it. It's for free. It's not going to cost you anything. It's right here on YouTube, you know, and it's it's literally the the full complete thing. I'm not

holding anything back. Having them go there now, they know, love, and trust you because you just gave them some free training, right, on YouTube, no strings attached. then you can go off to the next and it'll be hey you know I'm doing this whatever we're giving some insight on that or we're going over frequently asked questions from this you know I'm jumping on live there's several different things that you can do uh with that that would

actually take them deeper um and and I know I know that converts really well because I've seen the data on so many different people um that are jump starters that you know part of my program um and when they've done it across the board it just works every single time it's just it almost it's almost like a better qualif qualified um you know pre-screening because what they're doing is getting committed with you. They're not going to

give you a bad email address, you know, on on that other one. They're going to validate it after that, but they're going to want the rest of the stuff because you already provide the value uh you without without any strings attached. So, I love that especially because if I can think of I'll have to think of it after, of course, but if I can think of some kind of full course that can get them a quick

win, then that you know then it's kind of like your challenge. like it's like okay I found you, I read your book, I took your challenge and then you know I joined your program. Yeah. So and and let's use that as the perfect example because that that is the framework, right? So like for me um I I needed to offer something for free and and when people took the challenge, all they were doing is watching videos.

It was just a it was an email sequence for 30 days. But the whole thing was I knew that if they would take action, there's three distinct things that they would immediately see success. Like they're going to just see success. They're going to see an uptick. And when that uptick comes and they feel that success, they're like, "Oh, okay. I want to go deeper." Whether it's to read my book or, you know, come, you know, do

a consult with me and or jumping into my group coaching. And so for me, uh, that is kind of like the prerequisite is I I would rather have someone see that it works and and willing to invest a little bit more time, energy, and effort into something greater because like you, you know, you know that my, you know, my mentoring program is intense. There's a lot that you got to do. There's a lot to process. It

was perfect for me. I I loved it. Yeah. Yeah. But but for me, it's like well thought out and it's sequential, right? And you can't just skip around. Like some some of the ones that are out there like, "Oh, you skip around." Well, no, it's not a course. It's a mentoring program. And so for us is we're very detailed with that. And and that's that's what I love about it is is like when you can get

them a win over here, by the time they get there, they're all in and they're ready to to explode. And I found that um literally three out of six of the people that join channel Jumpstar have success like you. U they're out of the gate. And and my my success ratio is not views, not subscribers, but it's money. Like I I want where where people can walk away and say, you know what, this can be full-time

or oh my gosh, I can hire a team or oh my gosh, this is a great opportunity. I can't wait to expand it because as more views come in, it's going to just, you know, it's going to trigger more money. I mean, that's just the way the way that it is. So yeah. And this also I just kind of had like an aha moment as well because one of my freebies is my uh webinar. Yeah. And

I mean obviously there's a lot of room to do these full courses too, but it makes sense now why that works because it's like I'm giving snippets and then they want to learn more. Yeah. Anyways, so so yeah, it would be uh similar. A lot of people don't know kind of like the the funneling or whatever and the webinar model. It's just basically doing your webinar on on YouTube, but I treat it as a full course.

It's like it can't be promotional. it needs to be 100% value and and then two it should be done in a way where it's longer than an hour. Um I think if anything shorter than that I think uh it could be misunderstood as oh it's just a YouTube video it's not a full thing. If it's two two plus hours you know to three hours that that performs the best uh because it's generally a oh I'm sitting

down and I'm skipping a video moment and so your watch time goes through the roof. you should be able to get anywhere between, you know, 50 minute 40 45 minutes 50 minutes average uh uh retention on on the video, which is which is fantastic. Awesome. Well, I'm going to do it and you guys can watch it in in action. I I love it. You're like, "Hey, head over there. You can find her." I'm such a hyper

implement. I I Well, like I did your program and then I've also done like three or four one-on- ones with Justin and I wrote down everything he says and I do everything. No. And that's that's what we look for is uh people that are willing to uh do do those things because like sometimes we're so much in the weeds that we're not um not seeing with with clear um perspective and sometimes it it helps to have

some other perspective. And that's why for me um when when we're really breaking it down um and you know this the first thing that I do uh with with my students is like dude tell me what you want tell me your finish line and tell me why you're doing it. And if I can understand those two things, we can reverse engineer any plan to get there. Like we literally can. And I I remember, you know, uh

when when you came in, Jess's like, "Hey, you probably want to watch out for this Molly person." I'm like, "Okay, what if she she's dangerous or something?" Like, "No, no, no, no, no, no." Like, she just she has I'm a dangerous implementer. Like, she has the tenacity to do exactly what you said. Like, all right. All right. So, so it was really cool. Uh, and and some of my my my proud moments is is having my

students just crush it. And I remember, oh, by the way, you know, this this, you know, this really took off for her and she was able to get a ton of of sales on the back end. And I'm like, dude, okay, great. And and it I just knew that once momentum starts to come in, all it does because you have everything built. Like literally, they don't even have to you don't even have to send an email

out. You already have the sequence in. Now we just got to get more eyeballs on it, right? And so for me, that that's just gold. And and that's what I love. That's that's why I love YouTube, to be honest with you, because um I I love it that it can transform lives and and not everyone's like like a super creator that wants to come in and super magnetic and want to do entertainment, you know, that whole

thing, but you have value, you know, and and what is that value? What is that value proposition? And so that that alone it it makes it very interesting especially when it comes to uh products itself. Um so Molly um I I want to have you take a second because um you you got clarity on Oh wait I I was doing u courses and physical products kind of figuring out what works there or whatever. Yeah. Yeah. And

then and then you went to to digital, right? And so like why why digital? And um like why did do people expect it for free when it's a digital product? Oh, by the way, I kind of get what you're saying now with physical like photo silent silent photo. I never I actually never like that never crossed my mind. That's funny. Um I'm glad that you're you're fast on the uptake there, Molly. Okay, so sorry. Say that

again. What about the digital product? No, no. It's just like the moment that you realize, oh, it's not a course work. You're doing digital products is kind of your jam and and really, you know, honing in on that. Okay. Yeah. So, like I said, I I I honestly just thought people like I hear people talk about courses, courses, courses all the time, but like I said, I did my research, you know, that you taught us, and

I noticed that, you know, there weren't really actually a lot of videos specifically on courses that had done very well. Yep. And what I noticed over time was I was finding that I should go broader. So instead of making a video that's like how to create a course or something like that, which I did and it didn't get a lot of views. Um I found that there was more videos around like, you know, uh how to

start a side hustle or just like make money online in general. And so I found that I could go broader and kind of scoop these people up who are looking for money-making opportunities and teach them about digital products. It doesn't have to be a course. It can be um an ebook, a course, a membership, you know, any kind of digital like a paid community, like anything like that. And honestly, when I made that shift, I mean,

obviously it was a lot of other things, I'm sure, as well, but it seemed like that shift really made it for me to get a lot more views. I remember the first bucket that I made that really took off, which don't don't waste your time copying it because it doesn't work anymore. This was back in the day, but it was five digital products that blank. Yeah. And I made over 30 35 videos with that similar title.

It worked for a really long time. And that was that was my first video that really like took off. Yeah. Yeah. No, I I love that. And and I think the the big thing is um you're analyzing and adjusting along the way, right? So you're seeing what works. You're seeing Oh, you know, if we're a little bit broader, we can have uh more momentum. And it's it's hard sometimes to find that sweet spot. Uh cuz I

always like I always like to say um when you're making videos, you're not making videos for your active viewers. You're making videos for your potential viewers. And you know, every video just treat it like they're coming to you from the first time. And and then once they have that experience, like you you want them to to be in a in a place when they're watching it, it's like, "Oh man, that was really good." Or, "I did

not expect that." Um and oh, I'm going to have to write this down. or oh, I need to go do this or oh, this would be perfect for for so and so to see. Like that's the type of interaction that I would love to see. That's the type of engagement that I'd love to see. And I would say when you really break it down, um that that adjustment was really critical for your growth. Um because um

you know, you you found a lane that worked and then two it was like, "Oh, okay. Now, now I understand that process." And when it comes to ideiation, um there's certain things that work consistently and that that's your bucket that that you first did and I think it would still work and you'll probably see um uh you know it come back at times and that's you know what to do when it comes back. You're just going

to hit it again, right? And and and ramp that up. But uh realistically, you might copy it people. Yeah. Well, no. You're all out there, girl. They they know they know everything here now. No, but um I I think it's just more when that happens, it's like okay, what to do next and how to do it, which you're you're you're very good at that execution of that. So um okay, so um you don't need a lot

of views to make money on YouTube. Um you just need the right view that converts into the right offer and and then have the right process. Now, um I've seen Molly, I've seen a lot of people do this and they are like inundated with more work on the back end and they're like, "Oh my gosh, trying to keep up with all this other stuff." Would you talk about some automation? Cuz like like I I just don't

think people get it sometimes and they think that they're waiting to see, oh, I need to respond to every email or and or this. Uh I think the only email that I get excited about is the one that's the transaction. Like I keep that on, you know, say ding ding ding. I like to I like that email quite a bit, but I mean getting the email with my face on it showing this live stream, I was

like that was pretty cool. Um, no. Okay, so yeah, I I actually have like a pretty simple process and I totally agree with you like I think most people think selling digital products online is going to be really hard. And also you mentioned earlier, I hear this a lot too that creators are afraid to charge money. And I actually just want to quickly touch on that and I just want to say that, you know, okay, first

of all, like money is not some evil thing. Like I happily paid for Daryl's program and it helped me. And so to me, you know, I'm looking back at that, it's like I'm not cheap. It's true. But I make more than that a month in AdSense now. So there you go. There we go. But um you know, so it's like there there are people watching your channel that are literally I I promise you they are like

dying to spend money with you. Like they want to buy something from you, they they love your videos. They love you. They know, like, and trust you. They're ready to buy. But if if you don't put something out there for them to purchase, like it actually helps them when they buy from you, it helps them go deeper with you, you know, depending on what you're selling. And so I just want to say like don't be afraid

to charge. The other thing is a lot of creators come to me and they want to do like let's say a membership and they're like well no one's going to pay more than $7 a month. No one's going to pay more than $9 a month. They're like obviously it can depend on your niche, right? But people will pay more than that. Like you know it depends also what you're doing and what you want to do. But

don't just assume that your followers don't have money because if you think about it statistically, you can't say 100% of your viewers have no money. Like that just doesn't even make sense statistically, right? Like there's going to be some people who make more money than others, but ultimately if they have a cell phone and they have a computer and they're watching YouTube, they probably have some money, right? Yeah. It it's uh it it it's it's kind

of scary though because it's like uh I think early on when YouTube is like, "Oh, you sold out. We see where you're at." Well, no, we need to make a living. And this is the process that you do to make a living, right? And um and I think we're past that now. I think the especially the younger generation that's coming up, I mean, they get it, they understand it. Uh, but yeah, thank you to the Mark

Robers and Mr. Beasts and everyone who paved the way. Now people kind of expect you to to say something. Yeah. Yeah. Ryan Trans. Yeah. It's so great. But I think too it's like um you just got to be willing to do it. And I I I would say um the the biggest compliment um that you can get from someone is when they trust you enough to buy something from you. Um like that is that is huge.

And for me um I I go through a thing and this is something I'm obsessed with. So I'm I'm obsessed with what they call feedback loops. So what a feedback loop is is when when something triggers where it's more growth that comes back into it. So like give you an example of a feedback loop that most people don't look at is like when you're driving down the road doing like 100 miles an hour. Some people do

that and and you have a little sign that that tells you exactly how fast you're going and it says, "Oh," it starts blinking and sirens are going and cameras are going off and whatever and it says you're going 110 miles an hour. That's a feedback loop to tell you, oh, that you're going that fast and then you kind of adjust down to a reasonable speed or the speed limit itself. So, that's kind of a feedback loop.

In this one it would be oh if if someone watches something and goes through the process of purchasing something and and it brought so much value that they have to share with someone that is a feedback loop where people are aware. So, like our biggest number one um thing for our our mentoring program is other students. Like other students saying, "Dude, you got to try Daryl out, dude. He's actually legit." You know, I've done it myself.

You got to do it again. You know, and then and then two, another one that I do, and this is also a feedback loop in a different way, which is my YouTube formula book, which is taking them through the process of it and then also doing a free uh course inside. So, there's a mini course inside that it once they succeed, okay, great. that's going to create opportunities to to bring them into uh you know being

aware of what I'm doing and they want to go deeper and and I mean you're a byproduct of that Molly too because like you're not only uh working in the team but you're also doing consultations with with my team right you're not even Oh yeah my my whole customer journey was I saw Darl talk on stage and then you actually gave everyone a book which thank you that was very nice but I would happily pay 20

bucks for it read it took the challenge booked a consult and then purchased So I did it all. You paid us money to sell you. No. No. Pretty much. Except for I learned so much. So, you know, and that's our whole thing is if you can just get a taste of it for an hour. It was not a sales call. You know, coming from the online world, I definitely expected it to be a sales call, but

I've actually never felt sold at all. And so, yeah, what you do is pretty amazing because I'm like, "Wow, you're like you sell without selling. It's pretty genius." Well, I I I figure if you can have some aha moments and you're like, "Oh my gosh, that was totally worth the time." Like for me, uh my my biggest indicator is to give them exactly what they paid for, which is they waited a lot of time to like

to to talk to me and or one of my team members, right? And then and then two, they spent a lot of money for that one hour. And I'm not cheap when it comes to that either. And so when I jump on, my goal is to understand exactly what they want to achieve in the hour that we have. and and whatever that is, I ask them, okay, if it's a perfect scenario, what would that look like?

They paint the picture and then in my mind is, okay, that's my standard. I have to at least deliver on that. And there's only been two times in the history of my consultation that I'm like, hey, you know what? This didn't go exactly how I wanted. Um, and let's do another hour. and and I just wanted to make sure that we delivered on that cuz I wanted to blow them away in the sense of oh my

gosh I got so much value out of this cuz then it's an easy sell. It's like they're already thinking oh this would be perfect but I never sell. I I send them to my team and I'm like hey I'll just connect you with the person that will teach you how to go deeper. Uh but realistically that's the same scenario like like if if you want a digital product that's great and I think you take them through

a sequence of things to do it and it's a great way to make money but if you want to do it cons consistently it's like oh they need to go from a transaction to a community and if there's more of a community effort then then it's different then it's like oh there's so much more here I can't wait to see what she's doing next and or I can't wait to you know, how that's going to help

me because this one was so amazing and I want to I want to um you know, help help them at this level in this way. And so for me, I think that's where the value proposition comes in is really understanding who your audience is and what they find valuable, not only in the video, but also the product. Yeah, I think this is kind of the perfect segue to talk about systems because, you know, we just kind

of talked about like selling without selling. And you know with YouTube you can still sell but I do find that instead of instead of being on your video and being like buy this thing you know I have an automated system where you watch these videos and you know they they connect with you or they don't either way and then you know I don't actually you know I think Daryl said I should try it so I probably

will but or I definitely will but I will but if you for some reason are afraid of selling on YouTube you can also do this way with like systems. So, okay, do your videos, share your freebie, grow your email list, right? Once you get like one to 200 people on your email list, I recommend just send a survey. You can use Google forms. It's free. Ask them some questions like what are your struggles? What are your

pain points? Things like that, right? But write it in relation to your niche, of course. And then you'll find out, you know, kind of what to sell. And then let's talk about the automations with emails. So, right now, I really only sell through my automated webinar, which is advanced. If you're new, ignore that I even said that. Let's just focus on emails. It's way easier and you will make sales from it. So, with the emails, there's

so much software out there. There's like go high level and all these different ones. I personally use system, but honestly, they're all good, right? Um, so anyways, I use this. Well, it is a system and it's called system. So, that's kind of confusing. But anyways, basically when someone joins my email list, they're going to get a series of five five emails, one a day for 5 days. And the first three emails are just like sharing my

story, you know, and and letting them get to know me and sharing a little bit of value. And the cool thing is each email says, you know, read the next email. And then emails four and five, I have what's called a call to action, a CTA at the bottom that leads to the checkout page for my digital product. So, in order to start making money, all you need is, you know, your YouTube channel, right, a freebie,

or even just an email list, and then these five emails that send to a checkout page. So, it's like YouTube email list, check out page, YouTube, email list, check out page. Like, you can literally get started and start making sales just with those things. And all the emails are automated. Like I said, there's a lot of different softwares you can use. And basically, you just tell the software like if someone joins my email list, I want

you can either send it on like a certain date and time, or you can say when someone joins my email list, I want them to get this email immediately, this email 3 days from now, this email 5 days from now. Like you can literally tell it to do whatever you want. And so the cool thing is once you have the set up, like my main job now that everything is set up is just make more YouTube

videos. So it's like the sell honestly I find the digital products like once it's set up it's it's really low work because once you have it working you just keep driving traffic and you just keep making sales. So yeah, that that's what I love is there's not the the cost to put a digital product together is the time that you need, but once it's done it's done, right? and and once it's set up, it's set up.

And so, uh, what's beautiful is now it's like, okay, let's promote you. The best way to promote is find lateral videos that would respond really well with that that audience. Um, so yeah, Molly, I I really love this and and I think too it's it's inspiring um because just you don't need a lot of views like like when you really break it down. Um, now I know I know like you you've had 50k months, you know,

consistently and there's just a lot of great things. What's your um besides surveying, is there anything else that you're doing to try to figure out what to do next when it comes to digital products? Yeah. What's funny is I feel like a lot of what I learned from you, I'm like, "Oh, I was already doing that in business," but it like never occurred to me to like apply it. So, for example, one of the things I

do like, okay, so when you, you know, when you go to find your freebie, you're like, well, how can I create a freebie if I don't have an email list yet to ask them what they want, right? Okay. So, one of the things I do is I actually go and find, you know, competitors or like people who are doing similar things. So, for me, I was like, okay, who else is on YouTube teaching about digital products

and what kind of freebie are they giving, right? And so what I noticed was there was this theme, you know, for me, I thought I had to I was just thinking more complicated, right? Because the thing is is when you're the teacher, you're up here, you know, and your students are just starting and sometimes it's hard to remember what it was like to to not know these things, right? So all of my like competitors so to

speak on YouTube, they had like lists of digital product ideas and I was like, "Oh, well, if they're giving away lists of digital product ideas for freebies and they've been doing this for years, like it must work, right?" So I actually created a few to test because, you know, I've been doing this for a while and I like testing things. And just the list of digital products outperformed and I actually got that idea by looking at

what other people were doing. Of course I, you know, I didn't copy what they're doing. I did something different. I did uh more digital product ideas. I talked about the different category, you know, different things, right? But I did I modeled what they were doing, which is kind of similar to YouTube. It's like you find videos that do well and you kind of model them, right? So, it it's just interesting how you can sort of apply

it to different things, but yet it never really clicked in my head to do that. So, yeah. No, and I and I think that's where um a lot of creators go wrong. Oh, this does make sense for business. Well, you are a business and why wouldn't you do it over here on this other end? So, so I think you've you've uh crossed that bridge, which is which is fantastic. Um, okay. So, um, we talked about the

importance of an email list. Uh, you talked about the process of setting up systems and and what you do and how detailed they are. Um, and and you're creating specific lists based on how they interact with you, right? And so they're not getting unwanted emails or getting emails that they want. Um, now there's one thing that you did say and and we talked about this earlier on the live stream I want to be able to give

some context to, which is you have a couple emails in a in in a row that kind of warms up the audience so they get to know you more and get to know your history, get to know your why a little bit before the offer actually comes. And um, there's one thing that I encourage everyone to do. And it's always to do testing. And and the reason why you always want to test um is because there

might be a better way. And even though that you have set up um your system, your process, it it would be in your best interest to figure out an alternative way to test because it might be 300x more on on the back end. It it just it just might. And so what we always need to do is really always be optimizing. And so if you remember uh your journey of of um you know going into things

that used to work and they didn't work right you're like ah well that's the same thing you know you might have some video buckets that work really some videos that would work really well but it's the same I do believe in in that relationship so if you're willing to take the big test Molly which is doing your free full course on on YouTube threeh hour or whatever that is and your videos leading to that big free

course that's already there you know you're getting a lot watch time. Um, immediately after that, I don't even think you need to warm up the list. I think they should already know you. They already probably spent, you know, 3 hours with you. And and if you can weave in your story without it being um, you know, promotional, but it's more journey driven, uh, then then you you have a warm list. And what you'll want to do

on the back end is split the two ways to see, okay, can we can we do a split test where uh a they just go straight to the transaction or a transaction page versus b go into an opt-in that goes into an email sequence um and and I I think if you do that, you'll actually um see a new path uh for these types of style of videos. Now, that doesn't mean it doesn't discount you change

everything in it. It's just like, oh, no, no, no. whenever we do these longer form full courses on YouTube, then that could be that that that option. Or you could say, look, I did an accompany PDF that goes with this course. You can go ahead and download it here and then they're watching it and then that way they're already opted in and then in that sequence. I'd probably prefer that way because they're they're getting that uh

PDF along with the course and the materials that they need and they're just opting in immediately. So, I love that. And it it really just brings it to like everything is testing too cuz you're talking and you're like, "Okay, we test our our videos, right?" And then we test the the emails and like you can literally get data on your emails to tell you, you know, what's the open, what's the click, and you can test them.

Yeah. You can test how you sell. And then also more more recently, I actually use I'm sure there's other softwares too. Um, this one unfortunately doesn't actually sell organic anymore, meaning non-paid ads, but I use a software called Hyros and I'm able to track um where like if my leads are coming from YouTube, right? And um yeah, Justin's the president of your company, right? Yes. Yeah. So, okay, Justin, who's the president? I had a call with

him and he was like, "You should track all your different videos though to see which videos the sales and leads are actually coming from." That has been blowing my mind. So, I just had to share that, too. Yeah. And the and the high roast thing is really cool, too. Um, you know, big shout out to Alex Becker, like he's super smart and saw the need. And yeah, you should email and be like, "Bring back the organic

because they only let you do it for paid ads now." Somebody else bought it and they're they have other alternative things. So, like he's he's just more the face right now, but they paid him a lot of money. A lot of money. So, but anyway, good for him. That's awesome. I was actually in the mastermind in New York City with Sam Ovens when he created Hyrosai. He literally went like this, ran out of the room, and

then like a week later, he launched Hyros and he was like, he didn't even come back. He was like, "What's going on?" No, he didn't even come back. He literally had the idea, he left the mastermind, flew home and and built it. Yeah. No, that's so great. Yeah. Um, okay. So, I I I think for creators, you know, when they come to it, it can be overwhelming. I would say there's a lot of tools out there

with AI that can help you facilitate um some ideation, but also some some heavy lifting. My biggest word of caution for everyone is don't just do an AIdriven system of everything. Um, you gota you got to insert your personality into it if you want to have something sustainable because I I believe you'll see the market that people are like yeah I could have done that on AI. I I don't even want to I don't want to

pay for it. So I think there's going to be that iteration. So the only thing that would make it different is uh to provide video value or and or other things. And so uh uh one one uh creator that we talked about a little bit prior was Mark Robber. Uh when he started Crunch Labs, it's a subscription box service which is um doing STEM products. So basically helping with math engineering and so on. Um but realistically

it was a digital product too because you got a special Yeah. You got a special video from Mark that you can only get through that subscription box and it was to go through that project. So you get an extra video with it. So it was kind of a hybrid of a physical a digital. And I'll tell you what, they crushed it. So much so that they introduced the hackpack, which is, you know, kind of uh more

intense for an older older um you know um older student somewhere probably in the age range of 12 to to 20, you know, and it's just making these these automation mods, but the same thing. it's like, oh, physical but also a really heavy digital component, which which is a special video for them and and it's just makes that personable moment. And so for me, um I think it's just like really trying to find um your way,

but with everything that's going on and and how much content's going out there, especially when it comes to digital products, like more having your face in it and and really weaving them through the value. uh that's when they get to know, love, and trust you. And that trust value is so important nowadays. Uh and it'll be more so uh down down the road as well. So cool. That actually kind of I mean I'm I don't do

physical products, but I think it'd be cool to sell a physical product in like a paid community, like a digital community. It's cool. Yeah. I I there's something about there's something about when you cross over and you can do both. um it it becomes a lot more uh powerful because usually digital I mean I won't say this all because there's like a um there's ways to to um you know get people to take action and and

connect with you. I think if you're any type of uh musician, people love music and maybe special music videos is exclusive for them. There's several ways that you can do it as well, but it's just like what what can you do physical because people love to wear what they're into. That's why merch works so well, right? And people love to have those items uh that that they're developing or have developed with very intent purposes. And so

when it becomes mainstream then then and or there's a physical end to it um there's something tangible um that that they might place you know very specifically close to them or a product and I I want to give you a perfect example of this because uh one of my students um he just likes to tinker and he does DIY stuff and he um started a Tik Tok shop with his boys. His boys were, you know, 10

to and 13 years old and they made um a fruitfly catcher. Okay, I know. Flute a fruitfly catcher. I'm sitting here going, "That would do well on TikTok." It It did. And all it was was a lid that you screw on a mason jar, right? And they they did a 3D print of it. if you knew how much money that those boys made because they they ended up reinvesting, getting their own uh 3D printers and now

it's taken over a full house or whatever. Um, and all they do is have a Tik Tok shop, but it it was like, "Oh, I need that. I bought it. I didn't even know." And I was going to say, "I would totally buy that." I was just like, "Come on now." And it's just like, "Okay, you got to have it." But it's like that that is the power behind a physical product. And then two it led

to them doing Tik Tok shops is a little bit different because you don't get their contact information or anything like that. They were just trying to sell. But but even in that process where you are doing that and now YouTube's making it very very easy to sell online. They're making it very easy for you to sell vertically um you know through the shorts feed. Um and then too having your own shop there. I mean, it's just

like a win-winwin, especially when um you have something physical that they're able to uh achieve now or to get now. Uh for me, it's not for everyone, but I I always like to try to figure out, okay, digital's great. Could we take that next next step? Because if you can and there's a demand for it, if you brand it right, u maybe that's a good exit strategy too because you if you sell that enough that you

can sell it to someone else long term or you know there's different ways to distribute uh do distribution u you know whether it's affiliate and or in physical locations and or on other online stores. You know that's that's what it's all about. So well um we we've been an hour. What what I'd love to do is I know there's a lot of people asking questions and I want them to kind of pick your brain. If you're

willing to do that, Molly, I would love to. I actually already typed into the chat before I got on here and I was like, I'm I'm so excited. Like, let's let's chat. Yeah. Yeah. So, if you have a question for Molly when it comes to just kind of how how you can make money with digital products and or uh that realm, I know there's a few of you want to know about memberships and we can kind

of uh dig deep into that. That's my main product. I'm I'm ready. I love me. No, we're we're we're gonna we're gonna crank on that for sure. But before we do, um I I want everybody to know what's coming up. Um this year, we are doing VidSummit. It's October 7th through the 9th. I know it's just March, but we just sold out another hotel, which is I we've never done this. This is the third hotel that

we sold out. Um, and and a lot of that had to do with what happened the last couple years, um, when we moved to Dallas. And, uh, VidSummit's great. I mean, you've been to VidSummit, Molly, what what's your This is going to be my third year this year. Your third year. Does it get Does it get better every year or is it just the same? Listen, guys, I already have I already booked my hotel, like obviously,

and then already bought my ticket, already booked my flight, like everything in advance because I'm not going to mess around. I I need, you know, I need I need everything booked. I know I'm going like I I've met so many friends um being there and we have actually a text group now and we're we all we do is message like why why isn't there VidSummit like three times a year? Yeah. It would put me in the

grave, Molly. That's the reason why. I know. I know. Live live events are a lot of work. It would definitely put me in the grave. But I actually I just need to take a moment and say thank you for creating because I I really really love VidSummit. Yeah. I um I I don't the reason why I started that 12 years ago is because of what we just talked about is I saw a lot of my friends

would come on they're super talented and all they would do is just uh do the YouTube partner program like dude no man like you'll have ups and downs you want stability the stability it it you need to start building out the the back end or treating this as an opportunity and so for me that that was critical uh to do that and then two I'll be honest with you is a little selfish And the reason why

I was selfish was I love to learn. I actually love to learn. And so I wanted to put people that I want to learn from and put them on stage. And uh for me, if I could curate uh you know, who's on stage and what I want to learn, I'm like just giving my own curriculum of what I want to learn. And so it's been a great a great thing for me. But that I I know

too it's great for uh people that that are not in person or in person that they get the replays that they can actually deep dive. But I would say um most of the people that I talk to, they just love the culture of the people that are there. Um and that's something we we pride ourselves in is try just trying to find the people that see the opportunity that are not Debbie Downers or toxic Teds or

Negative Nellies. They're like literally they're like super excited to be there. They see the opportunity, but they're willing to give just as much as they receive. And and that that is just uh amazing. Amazing. So, I I just have to interject really quick because I've been to a lot of conferences over the years, like a lot. And you know, and there's there's good ones, right? Um but I really really like the like the culture of who's

at VidSummit. It's like you could The first I think the first talk I ever went to I sat next to like a 10-year-old and he was brilliant and I'm like this is so freaking cool. Like it's it's all different ages, different people from all over the world. Like people fly in from everywhere. Like it's just I've never been to a conference like that. Usually usually I'm one of only like maybe five women in the whole room

to be honest with you and I don't feel that way at VidSummit at all. It's it's fantastic. So I just Yeah. and and we've we've been more aggressively trying to get more females there just because like I think you're doing a great job. Yeah, we're trying we're trying our best on it. Um but realistically, if you look at the stats of who's creating content on YouTube, we just need to encourage more females to create content. Yes,

women, let's go make your video on YouTube. But uh but it's been good. I I uh we've seen a lot of momentum the last three years. You know, we've been focusing very heavily on that and uh can't wait. We got some amazing presenters that are females that are coming to give some of the best case studies. And I'm praying if everybody could pray for me. There's one female, there's two females that I've been trying to get

for a very long time. I kind of feel like rejected at prom because they've been turned down so many times, but I think this is the year. U like we've been in conversations. It's looking really good. Uh but uh one is just I I've been fixated that that she's just OG in the space. Another one I just really ultimately respect her her online presence is like through the roof. Uh and and it it has everything to

do with everything that I I represent. It's like putting goodness out, creating opportunities, that whole thing. So trying trying to get it. So I I'll I'll give one name out there just because I probably shouldn't, but I've been trying manifest it. Cody Sanchez, like I want her to do. Yeah, Cody Her channel is so cool, too. Oh, she she is good. She is good. So, like we're we're hoping that things can align the the stars can

align for that one. I find myself watching a video about how to start a trash business. I'm like, what am I doing? But it's so good. No, no, no. But like she's a great storyteller, but then two, she's an implementer, right? Like she's just crushing it. So, like we we we have some ideas for that. Hopefully, it'll work out this year. And then, and then the other one's I Justine. I've been trying that for 11 years.

So, it's just always like Vince Summit's in her Super Bowl time, which is, you know, fourth quarter, a lot of electronic shows and stuff like that. So, it's tough. But anyway, we'll we'll see what happens on that. Um, but what we're going to do is I'm going to play a quick video about VidSummit. You definitely want to get your tickets. Like I said, it is uh going to be the biggest, the best. We actually have limited

tickets. I I'm not using scarcity model. It is true. We actually sold out last t two times. Um this this year hotels really sold out. My friend went to go book and it was sold out. So like you have to book now. Like there are more hotels. Literally we we sold out we sold out eight hotels. Um so eight hotels. Oh my god. I thought it was two. No, no, it was eight. It's so crazy. And

we're already sold out three right now. So like I think we'll probably sell out at this pace in July. Um so that's where it says. So I'm going to I'm going to play a video. uh do not leave uh watch this because we're going to give away two VidSummit tickets and then also answer your questions that you had on this live stream. Molly and I will kind of answer those and so we'll go from there. [Music]

[Applause] [Music] Heat. Heat. Heat. Heat. [Music] Heat. Heat. [Music] Heat. Heat. Heat. Heat. [Music] [Applause] [Music] Oh man, I I just want to go back right now. Like like seriously, every time I see that video, I'm like, I I am so all in because it just brings back uh so many memories, but so much energy, too, cuz like I I I I have no sleep going into it. I have no sleep there. And I don't know,

like I'm sustained on just the energy in the room and how how brilliant people are. Like I I I I've gotten a lot of great ideas that has made uh me personally a ton of money coming from not only what's on the stage, but it's also in the hallways, you know, which is which is beautiful. So, um uh we're going to be giving away two VidSummit tickets. It's VidSummit. Head over to vidsummit.com October 7th through the

9th. It's in Dallas, Texas. I definitely want to get it early because we are going to be go going all in. You notice I've been more consistently interviewing people. Uh it's it's coupleofold. Uh the first reason why is um I want to be consistent again, you know, trying to get it the Saturdays I'm home. I'm gonna I'm gonna be doing these uh live streams and and interviewing, bringing value. Uh but ultimately, it's also helping me do

another thing. And do you know what that is, Molly? What? It's helping me get speakers at VidSummit. So, I want you to speak at VidSummit. I really do. Are you serious? I am dead serious. I am dead serious. That's awesome. Thank you, Darl. And and the reason why is I I know that we can have an interview and there's only so much value that we can do, but realistically there's a lot of creators that really need

to understand, you know, how to actually do this. And and when I when I look at um the landscape of of of VidSummit and especially those that buy the replays and also, you know, come in person, it's like, oh, there's people that want to to do entertainment videos like Mr. beast or they want to do entertainment videos like like Ryan Tran or they want to go do you know educational videos like X Y or Z right

but realistically there's another vein of creators that are out there and all they're trying to do is find the next opportunity and I found you know once they understand the monetization even if it's $100 there's so many people that are making tens of thousands of dollars a month before they're even monetized and I'm like if you can get that scenarios because once you understand the other side it's just going to amplify by the other. So would

love love love you to come teach that. Well, it's an obvious yes and I'm so excited because you guys I just seriously there's not much more in life that I love than just helping creators look like you put so much time and effort into your YouTube channel and I love helping you make the money that you deserve to make. Like I said, I meet so many creators in the hallways of VidSummit who are getting, you know,

sometimes a million or more views a month and they're like, "I'm just paying my bills." And I'm like, it doesn't have to be that way. You can absolutely monetize, you know, with digital products, which is what I teach, or physical or whatever it is, but there's so many opportunities out there. Well, very good. So, now we got you locked in. This is good. Thank you. I'm so excited. We're going to definitely give a couple um tickets

away, but we'll do it after some Q&A. Does that sound good? Yeah, I love Q&A. Okay, so uh he's asking, "How do you go about promoting subscriptions or memberships?" So or she it looks like but yeah. Yeah. So if they mean on like Okay. So the other tricky thing is YouTube actually has you know is it called memberships on YouTube? Yeah. Memberships. Uhhuh. Okay. So when I talk about memberships, just want to be clear that I'm

not talking about that. Um Darl, maybe you have something to chime in with that, but when I talk about memberships, I mean like a membership off of YouTube. So basically, just to give an example with my membership, um you know, I basically, you know, I make these videos, I get them on my email list, and I promote my membership that way. It you can host it in a lot of different areas, but I host it in

school. Um and yeah, so I just know exact like how to actually sell and deliver off the platform. So what was the question again, Darl? Specifically about Yes. Is how do you go from about promoting subscriptions and memberships? Like how do you how promoting it? Okay. So personally, I find promoting any digital product to be the same way. So again, it's you put these videos out, you move your followers or excuse me, your viewers to email

subscribers, and you sell through email. So when I say sell through email, you know, it can be as simple as sharing some kind of story that happened throughout your day and relating that to your digital product and then at the end saying, you know, click to learn more here. Or it could be something as easy as, hey, you just checked out this video and, you know, so I know you're interested in XYZ. If you want to

go even deeper, check out my digital product here. And you're just you're just, you know, staying uh top of their mind and sending them to the check out page so they can actually purchase the digital product and go deeper with you. Yeah, I I love that. I love that. So, Gabe's asking, "What are some of your unique advice for increasing conversions when you are selling a physical product?" So I guess you haven't really done much in

the physical product world. Yeah, I mean I guess you know you really made me see that I I have sold actual physical photos. So I I do know a lot about selling. Let's see what are some of the unique advice increasing conversions when selling. So getting more people to buy basically is the question I would say and I would love to hear what you have to say to say on this one for sure. Okay, I'll just

go quick because I don't have like tons, but basically um you can increase your conversions by first of all just having a really good offer. Like you have to have a good offer to get those actual first sales, but then there's a lot of different levers you can pull to increase conversions. So with me, I think about my sales page and my webinar and that's how I sell. And if I want to increase the conversions on

that, then I like we just added text messaging, which is why I was so happy that Daryl's like, I love text marketing. I'm like, oh, cool. I just added that. Um, so you can add different levers and watch your conversion rate and see does it go up or does it go down and you can see if what you're doing is working or not. So yeah. Yeah, Gabe. Um, so I I like to approach this differently. Like

I I think there's all these impulse buy type of strategies. And I want to talk about that one first because I have the tendency to have like 10,000 Amazon box come to my house in a given year because I buy too much. Um and and I I would say um I'm a sucker when it comes to a really good ad. And so I'll I'll always try but in video format. So if you're doing like a Instagram,

Facebook and or uh Tik Tok strategy and this would also include YouTube shorts. um could you show the product uh in use and and do it in a way where they feel like oh I need that. So I just gave you an example where there was a a fruitfly catching video took off on Tik Tok had almost 100 million video views and all it had was a device that was catching fruit flies and it was ingenious

and it was a probably like a 20 second video but it would bring in 30,000 a month. It was is crazy of what you could actually do in product sales. And so for me, I I like to go through the process of is it an impulse buy where it's not really high um dollar amount and also it's a functional thing. It's like something that you know a daily function that you're solving a problem that is the

easiest way. So it's problem solution is what you're looking for is showing the problem having a quick solution and showing how easy it is and and that's an easy transaction. And I I would say go that route. Now, if you're looking for more selling other physical products, uh when I'm when I'm working with either myself or my company and or my uh my my students or whatever, I try to figure out what a great product fit

would be. And I'm going to show you one um because like uh we we were just um uh one one of the companies that I that I co-own uh we just did a big event here uh next to my my home. It's uh in southern Utah and it's where all these uh you know people that love the outdoors and love outdoor vehicles were coming in to what we call Matt's off-road games. Uh but even even coming

in uh this is our third year of doing it. Let me show you um really quickly. So you should be able to see the screen. Uh you can buy an attendee pass right there. So that that is like a a physical product by that means. But when you really break it down, what we wanted to do is bring stuff that we love, right? So the recovery rope, this is something that we use in almost every video.

It's like he's out doing recoveries. It's there. Um we we also do, you know, candy because we like the munchies, too. So it's like we we've done quite a bit. And you can see we even have like little uh vehicles for collector items or people that play with them. But, you know, it's so great. But for me, when it's a great product fit that you don't need to sell it, you just need to show it, that's

that's when you do a great job because like at the end of the day, if every video you're showing the use of it, um it's it's really easy. And I' I've seen uh some creators like JerryRrig Everything, Zach with JerryRig Everything, um he would actually have just his tool set out. He never talked about the tool set. It was just only in the description, but it would be out placed in every video and as he's doing

it, um it's just really effective for it. So, you have the the hey, show the functionality and then you're hey, if you're using it in the video and it's part of your video, then it's it's a no-brainer on it. So, do you mind if I add one more thing I just thought of too? Yeah, please. The one thing that I've been doing recently, too, is really noticing that it has to do with the types of videos

you make. So, meaning you can increase your conversion if you start tracking your videos and seeing, okay, which of these videos is making me sales? And then do more of those videos. because if you don't track it, you don't necessarily know. It could just be bringing comments or it could just be bringing email leads, but they're not turning into sales. So, yeah, just yeah, quality like the different types of videos you're doing. Yeah, that's great. And

then, uh, Phil of the day, um, thank you for the super chat question. Um, can you sell digital courses directly on YouTube store now? And should you versus your own funnel or website? I think you can through Shopify, right? You can hook it up. Yeah, you can hook it up through Shopify. Has to be approved, but yeah, you can do that. And Shopify wouldn't necessarily be through YouTube. There's actually a YouTube store that they're doing as

well. So, they're trying to compete with Tik Tok on it. Um, and I do believe, Phil, that it is open for beta for some creators. They are rolling it out where you can do that. But let me tell you my beef, okay? I only have a couple beefs with you two. Um, one is we need what's the most important um, which is the data. Like you need to know the contact information and also the credit card.

You don't get the contact information or credit card when you're going through that. If you're going through your own store through Shopify, you get to retain that. Um, and that is by far the most valuable is how to how to connect with them after the sale and if you have similar products with it. And so owning that data is really important. It's it's great for that. um and and you can do that uh you know get

your digital product through Shopify and you're able to to retain that. Now that being said that YouTube might change the way they do it. You know they might uh but for me uh there's only a couple things I said there's two things that I I I get a little huff and puffy with uh YouTube and that that's one of them is the data. The other one is what you just did a super chat. Um uh like

realistically uh I understand when they take a big percentage of money when it comes from an ad because they went and facilitated that they have the ad platform and so on and so forth. What did they really do to give you an option just to make uh super chat for $7.99, right? They they're taking a pretty big cut for that. And for me, I understand the transaction fee like that. But that's where I'm like, h they're

kind of over over the line there because if it's about community, give the creators more money of that. Um, and you really just created the mechanism and the pro like give let's do a processing fee, but not like a partnership processing fee, which is they're taking a pretty big percentage of that. So anyway, there's my rather for the day. The reason I don't sell on actual YouTube, which again, like you said, maybe it'll get it'll change,

but if I'm not getting the email address, that's a huge disservice to my business because some people buy right away. Like me, I'm like, I read a book, I buy, right? But some people, they won't buy for a week or a month or a year. Sometimes I have customers who buy three years out, you know? So, it's like you need to be in touch with those people. Yeah. And and it's too it's like um you'll have

other offers, you'll have other opportunities for that. and it's in your best interest to have that way to communicate with them. And you can monetize your email list, too. Because um you mentioned that you surveyed your email list. Could you dive into that a little bit more? Yeah. Yeah. So, I would recommend using Google Forms because it's free and that's always cool, right? So, um some of the questions I would ask, so let's just say you

have a YouTube channel about, I don't know, hair styling, okay? And like you you talk to other hair stylists. I actually think I just watched Daryl's live with someone who had a channel like that, so I'm thinking of it. But you could ask them, you know, as a hair stylist, what is your biggest um sticking point with working with clients? Or as a hair stylist, what do you wish you could do more of? Or what would

help you make more sales? Like asking them these specific questions. And don't make it a multiple choice. I would definitely make it more of like a paragraph and ask people and say like share as much as you can. And I would read every single one of those answers because you really want to dive deep into you don't want to create a digital product that just to create it. You want to make sure these people actually have

like a sticking point around it and a pain point around it. They actually need help with it because the more painful the problem is, the more they're going to be willing to pay to solve that problem. And I'm not saying it's just all about money, of course, but you of course want people to actually buy it and spend money with it, right? Um, you can also do one-on-one calls with people. So, maybe if you already are

a coach, like let's say you have a YouTube channel and you're doing some coaching and you're getting paid for that, like I'm sure when Daryl and Justin book calls, you know, they're probably obviously they're helping people, but they're also probably learning a lot about their avatar. Um, so you could you could do those you could get paid obviously for coaching calls or you could do them for free just to learn more about your audience. Also, the

comment section of your YouTube channel is like amazing. Like, if you already have an established channel, um, look at the comments. If you don't have an established channel, look at your competitor's comments because people will put in there like, "Well, I'm really struggling with this or this didn't make sense to me or whatever." And you can apply that data to making better YouTube videos, but you can also apply it to making better digital products as well.

Yeah. So, I'll I'll mention this. Um, so you gave the example of the blowout professor. He actually gives tips on uh hair styling, you know, and and you know, if you have damaged hair or whatever, he he's helping you kind of navigate that. He actually does uh top of the funnel and and if you want to check out his interview is really is probably one of the best really good. I watched the whole thing. Yeah, it's

it's really good. But what he would do was would would was hey, let's figure out what type of hair you have so you know what type of products that you'd be recommended. So they'd go through a survey and then based on their survey they would be delivered a digital product which says hey these are the type of products would be best for your hair based on the information you're able to get it and he was actually

doing that where transactionally he was getting affiliate money that was coming in and then also uh he was actually having physical product that was in his own store that he's able to ship out and it was a massive money maker. However, that being said that led to his first physical product. It literally did and it was like, "Oh, I'm going to make uh my own line now. I know exactly which one based on the demand that's

there, too." So, like there's a lot of ways that this works out uh really well. Um I I'll quickly answer this one. Uh do you find that education videos uh are more longtail, require a different thumbnail and title strategy than entertainment? Um no. I I think it could be done multiple ways. I've seen it done multiple ways. Um, Jason, I I think the biggest thing would be understand what what would bring enough curiosity to get them

to click and then and then um, you know, set up the video where you're paying off on the promise of that click. And I think if you do that, um, I've seen both ways where they treat it as more entertainment and or it's more sterile. Um, but it's just around that curiosity factor. So, okay. Uh, you you down for a couple more questions? Yeah, absolutely. This is this is what I have today. I love it. I

love it. Um, I I actually have some YouTubers coming to my house. I promised them I might cook a steak. Like, so I'll just in a little bit. Just kidding. Oh, yeah. We'll do a couple more and we'll do some giveaways. Does that sound good? Yeah, that sounds great. Giveaway. Giveaway. All right, here we go. Um, and and this one, she had a really good question. Let me see here. Um, okay, here's a good one. Um,

how can I reverse engineer what makes viewers feel obsessed, not just entertained? That's interesting. Well, I definitely want to hear what Daryl has to say. All right. Yeah. So, um, let me let me kind of take a couple steps back and and I love this question because it tells me the type of person that you are by just the question that you're posing and I and I love it. So, I'm going to I'm going to address

this. Let's just say um you you walk away and we're we're doing entertainment, but you want them to be more in line with what you're you're doing. Um you really need to have an underlining um purpose and a vision and a mission of why you're creating something and it needs to be super apparent. So, I'm going to use Ryan Tran as the example here because I noticed that you you referred to him a little bit earlier

in the comments uh as well. But if you were to say one thing that Ryan's about, um, most people wouldn't get it. They wouldn't get it and they they wouldn't necessarily see his whole theme of what his channel's about. Um, and it was three years ago, uh, that he was on stage at VidSummit as one of the keynotes and probably did the like in the top 10, uh, best presentations I've ever seen on the stage at

at VidSummit and he talked about what he was doing and and where it was at. And I I knew it a little bit prior to that because Ryan and I are friends and we've had conversations on it. Um but it was one of the best presentations around that. And so it's this um he wants to find good in everything that he does. That's his video. And he he calls it redemptive content. And so when he goes

in to a one-star uh restaurant or a one-star hotel or whatever, he's going to find something good in in that one. He wants to make a fivestar uh video for them. Uh, so he's going to be intentionally looking for something good. And that is the brilliance that gets viewers obsessed because they're able to see that value or they might be apparent or not apparent, but it's a constant uh consistent theme that he was able to do

it. And if you really look at it with his penny series, he was doing the same thing. It's like you could you can uh do anything in in this life. Um, all you have to do is the willingness to be creative and and do a little work. and he would show how he was able to take a penny and get enough to do X, Y, or Z. And so there's a lot of great things that you

can do. I would just say it needs to be thematic in the sense of an underlining theme uh that that pulls people in and you're consistent with that. And it doesn't need to be on the nose either. It's just like it needs to be where they feel like, oh, I'm on the journey. I can't wait to see what he does next. That is where you go from a regular regular viewer to an obsessed viewer. And there's

no one better than that than Ryan Trean. Like Ryan is so good. Uh you're going to see some massive growth with him because he's authentic, true, and is great. And there's just a lot of great uh great creators out there that that come to VidSummit and and are willing to give and willing to, you know, talk to you in the hallways. I mean, that's just what's all of what it's all about. So, I think I've watched

every single video Ryan's ever made. They're really good. Um I did think of two examples on my channel of people I could feel the people going from just viewers to kind of obsessed. Do you mind if I share those? Yeah, please do. So, one was I actually got this idea from another uh channel jump starter, Nancy. Uh she's in the chat right now topping on champagne. She's awesome. She does a lot of videos that are like

40 plus or 50 plus and she told me that I should try doing a 40 plus video. Um so I did a video with the title specifically talking to a specific person. So, it's not that it's 40 plus, like it just you have to think about the specific person, right? So, um it was like side hustles for women over 40 or something like that. And not only was it the title who drew in the right people,

but in that video, I just was like I had gotten to a point with my channel where I had tried to be like really professional and I had gotten to a point where I made enough videos where I was able to fully be myself in this video. And, you know, I shared a lot of personal things. I was really silly and goofy just myself in the video. People went nuts for it. And I was like, "Wow."

I don't know why, but I was so scared to just like fully be myself for some reason, which I know sounds so silly, but it's easier said than done. And if you can figure out how to do that, you absolutely should because the moment I did that, the comments went nuts. People were like, "I relate to this. I relate to that." I was sharing how like women over 40 like, "We're tired. We're this. We're that." and

the amount of like just comments but then also sales and just it it really brought the right people into my membership too. And then I also started doing these rant videos where I'm just myself and I'm ranting at people about um you know business is harder in the beginning and you know make sure to post you know do like just get started with your business like do these things right and those types of videos where you're

just fully being yourself or like ranting or talking to a specific person seems to really bring in those like obsessed super fans. Yeah. So, this was a great question and uh I think it was in the comments that people are like, "Give her a ticket to VidSummit because that was such a great question." So, that is a good question. We're gonna we're gonna give you a ticket. You're going to be able to come see Molly in

person. Say hi to our coder session as she's going in depth on that. And what what's the name of the person who asked that question? It's Yes. Uh yes Washi. Yesi. Yay. I'm so excited. Congrats. Yeah. So, all you need to do is DM me either on X or Insta or Chantel can give you uh some information there. So, like there's some really really great uh ways, but I I got you down. My team will have

you a ticket. This is inerson ticket. If you can't come, you can trade it in for a virtual ticket. Uh but yeah, we're super excited to have you. And then I do need to get going here. So, I'm going to give one more ticket out. There's one person that uh was engaging pretty good in the comments and uh sorry Gabe, I can't answer your question here, but I did answer one prior, but I'm going to give

you a ticket too, Gabe. So, you are coming to uh uh VidSummit. So, all you need to do is DM me either on X or Insta um and or you can get with the details from Chantel. So, congrats, Gabe. Really, really excited about you two uh doing that. And then once again, don't miss out. VidSummit is October 7th through the 9th in Dallas. It is going to be the biggest year we've ever had. We have a

lot of great things that are happening. You don't want to miss it. Uh but uh you're going to be able to hear Molly give a presentation on in depth on on how to do digital products uh for us as creators, which I'm really excited about. So I will not hold back. I will be there to help you guys. Super excited to see you there. And don't miss out. It's it's the most fun also. Yeah, it's so

great. So great. So, uh, thank you everyone for coming on and honestly, I really love doing these conversations. Hopefully, you find value in it, too. Uh, go ahead and make sure that you, uh, share this with your friends that are doing YouTube as well. Uh, my goal is to help you be successful on the platform. And that comes to what what Molly's wisdom has been this whole live stream, which is got to make money at it.

There's different ways to do it. And you don't have to do it all the traditional ways. You can do things differently. That's why I love doing these interviews is we're able to do that. So guys, thank you so much. You deserve to make a full-time living from your content. I'm sorry. I have to say that's right. Thank you so much and we'll see you on the next one. Thanks everybody. All right. Bye now.