PLR Money-Making Blueprint — Full Transcript & Summary

[00:02] easier than you might imagine. Here at the company, we have a secret 15-minute protocol: in 15 minutes, we start creating a million-dollar product, and I want to show you how you can copy and paste this protocol to have

[00:16] a ton of products putting money in your pocket every single day. Want to see? Hey, how are

[00:28] Fernando Nogueira talking about PLL, which is the subject I love most in the world, and Let's stop with this story have to buy it, that you have to be an expert—none of that. Let's simplify

[00:41] things because the key is to start simple, test, validate. You'll create a bigger product, multiply your traffic sources, and work more. But in the beginning,

[00:53] we're going to talk about something called MVP, and before we get to the MVP and share everything with you, the deal is very simple: I just want you to leave a little bit, give a thumbs up, subscribe to the channel, and activate notifications. It's very important

[01:08] that you do this because every week there's a new video, new strategies, and I'll share all my secrets for free here with you. The payment is just this thumbs up. Subscribe to the channel and activate notifications and stay until the end of the video.

[01:23] If you liked this way of teaching, I have a surprise for you that will be in the comments, in the first comment, and also in the video description. Let's start our content by looking at the screen. Obviously,

[01:37] this idea of ​​creating a product in 15 minutes is a little sensationalist to get your clicks, but based on research, it can indeed be done in just 15 minutes. Great! So, leave a little bit to the side so you can

[01:51] see how this dynamic works. Okay, today I want to share with you the concept of MVP, which is the minimum viable product. I see many people struggling with: what niche, what product, where do I buy it, what do I do?

[02:06] When that's not really how professionals work. We first need to identify if a product will work or not, and not all products we create work on the first try, right? So what do we do? We create

[02:19] very simple product, a minimum viable product, put it to the market test, and if it sells, we work harder on it. Okay, so with this idea in mind... By creating a minimum viable product, you'll take a lot of weight off your shoulders when

[02:35] creating the product, which at this stage is something very unimportant. Believe me, when creating a product, the product itself isn't as important as something I'm going to tell you in a moment. Okay, our goal is to sell the product and

[02:50] then refine it. 80% of our work at this stage will be dedicated to creating the offer, the sales video, and then only

[03:03] 20% will be dedicated to creating the product. Okay, let's go. Want to create a product? The first thing you should do is identify the niche. First of all, you're going to do the following: forget about the niche. Is it marriage? What should I

[03:17] launch? Oh my God, what if I make a mistake? None of that. There are three main ones that we work with most: diet and health. When I say work with most: diet and health. When I say health, diseases, and diet, you know,

[03:31] weight loss, the perfect body, etc. We generally work with We generally work with weight loss products aimed at women. The sex and relationship niche also works very well. And here's my

[03:44] favorite, which is what you're seeing on the screen: making money through the internet or some other way. Products related to making money Products related to making money never go out of style, so if you don't

[03:58] never go out of style, so if you don't want to make a mistake, you can... Choosing one of these three niches is more difficult, more competitive, and has a little more resistance, but it's guaranteed that any offer in this niche, if you make a

[04:11] good sales video, will sell. Okay, but there's something else: you can always else: you can always observe the platforms. Okay, if you enter a platform like Hotmart, you 'll have a list of the hottest products,

[04:25] and here you can get some ideas: products related to speaking English, products related to memory ( something I've never done, speed reading, something I've never done, speed reading,

[04:41] will probably be here. Anyway, when you enter a platform, you can get some other ideas that will also help you think a little outside the box. Don't want to make mistakes? Money, health and weight loss, sex and

[04:58] relationships. Okay, want to use it a little more? Go to the platforms and make a list of the products that catch your attention, that give you pleasure. You say, "Wow, I'd like to have a product related to this! I'm

[05:12] passionate about speed reading! I'm going to create a product about that, why not?" So that's the first step: identify this niche, but without too much pressure. Okay, I don't want you to be a genius here; I want you to be practical. Once you've

[05:28] chosen a niche or one of these... Okay, so

[05:42] mentioned speed reading here, and I said, "Wow, I liked this speed reading product," what I'm going to do is go to Hotmart, Monetizze, all the platforms, to try to identify which products are the best-selling on

[05:58] those platforms in this niche. Okay, this is very easy to do. Here on the channel, you can find some videos showing you how to do this kind of research. So I want you to observe, okay, that you use spy tools, go to

[06:14] products people complain about the most, because that 's a sign that the product is selling very well. And I want you to download the sales videos of all these products. Okay, you're going to download all the sales videos of these

[06:29] products so that you start to have a bank of ideas, okay? Because at this difficulty creating a copy from scratch, but if you identify the market leaders, you'll know the strong point of each one, what their selling point is,

[06:43] what mechanism they're using. Okay, that's it. This will greatly clear your mind. So do this work. Okay, and you can also use the Facebook ad library to find what's being advertised. So I'll go to

[06:58] what's being advertised. So I'll go to Facebook, search for "speed reading," let's see if there are ads running about this. A lot of garbage will come up. So you'll identify which products are being sold, who your

[07:11] really cool idea: espionage. Whoever spies takes shortcuts and has an easier life. Okay, I want you to dedicate some time to this

[07:23] process because it will save you a lot of time later on. Okay, you've already done that, identified who the leaders are, downloaded everything, you're going to start creating your product using the power of GPT chat, passing prompts,

[07:40] very simple ones like this: "Hello, I want to create a book about speed reading, can you help me? What chapters should it have? What can I teach? Give me a summary of a complete book." Press enter and GPT chat will

[07:54] even suggest a product name. Look, mastering speed reading, accelerating your comprehension. So it already suggested an introduction, the technical fundamentals, increasing comprehension, dealing with different types of content.

[08:08] It already gave me a grid. So, in this case, I don't even need to buy a PLR; this product here, the GPT chat can create it for me once I have the index. What's the next step? I ask the GPT chat to continue

[08:23] working on the subsequent steps. So I tell it to write chapter 1.1, "What is speed reading?" And then the GPT chat will put together this book for me. And then I just keep doing this: do one point two, do one point three.

[08:38] Read what I don't like, I can ask it to. I can go to Google, find articles and add them, get videos on YouTube and add them to this through Ambev. So the product part is very simple, that's why I talk about

[08:52] the 15 minutes. Okay, let's move on. I've already given the idea to the GPT chat, asked it to suggest the content, asked it to create this product for me, and then came another step that many people stumble on, which is the layout. You remember I just

[09:06] told you that at this moment our focus should be on the creation of the offer and that the product is something very simple. I want to show you a layout of a... MVP, like I've done before, I take the content. This is a

[09:20] product called "Magnate Card" that we made, but it didn't take off. That's why I'm showing the products that did take off; I keep them hidden. And that's it: an image, which is the logo you make in Canva, a photo to make this look

[09:33] better, and the text, already formatted, with bold and all. And this is already a chapter. I put this part with the chapters all neatly organized, and this is already the product. You don't need to create a

[09:49] professional layout with hundreds or dozens of images at this point. No, you're going to simplify it. This way, you'll already have your product ready to go. Obviously, you'll be able to improve it. There are some points for improvement here, but we

[10:04] 'll do that when the product starts selling a lot. Okay, layout. I go to Canva and make a very simple cover. I'm not going to do this because there are hundreds of videos teaching you how, but a cover is also very simple. You'll

[10:19] take a background image, a logo, and a title. That's it. It's a matter of three minutes, and you'll have your book almost ready. Okay. And then you're going to do the following once... Once your product is ready, you'll register it on a

[10:33] platform, and now I'm going to tell you a secret: What's the best platform to sell your product or your PLR? You know which one? It's any platform, honestly, they're all the

[10:45] same, they all have positive points, they all have negative points. What will work really well when choosing a platform is finding a valuable one that treats you well, that meets your needs, that gives you support, that maybe even

[11:01] advances your balance, that gives you help when you need it. Relationships are very important. Today I sell on several platforms and I'm not passionate about any of them; some are better at this, others at that. But

[11:15] whatever platform you sell on, the results will be similar. So, any platform... Go to YouTube now and search how to register a book on that, and do it on Hotmart, on Monetizze, man, it's five minutes and the problem is

[11:30] solved. Okay, your product is ready, great. So, this part I showed you in 15 minutes is solved. I did it right here before your eyes in 13 minutes or less. I already chose the niche, I already created the product, I already created the

[11:46] cover, I already registered it. Now comes... The part where we need to work the hardest where we need to work the hardest is what I call the vital element, the most important part of an infoproduct. Whether you like it or not, it's the sales video

[12:02] because the video is what will make your customer feel the desire, open their wallet, and buy what you're selling. Until then, they don't know what's

[12:15] inside. So work hard because if you don't have a good sales video, you wo n't sell. And then it doesn't matter what product you put in there, you understand? Your goal should be to create a perfect sales video. And in the

[12:31] previous video on the channel, I think two videos before I posted this one, I showed how you can create videos very easily. But there's not much of a secret; you take these videos you got from your competitors, you

[12:45] transcribe them, and you put them in the GPT chat. I want to create a video similar to this one; I want you to improve it and improve this structure, mix these two. And another thing you can always add is a new, unique mechanism. You can

[13:01] ask the GPT chat, "Come here," and I said, "Help me create a speed reading; I want a different approach, like a diet that helps with..." Concentration or a certain period of practice per day with some mental exercise is key because when

[13:17] you have a different mechanism, people will be interested because at some point, that person has already been frustrated with some solution, and you need to tell them, "Look, my method is the only one based on

[13:31] synchronized speed reading because it's based on daily practice with mental exercises based on daily practice with mental exercises musically accompanied lyrics and personalized evaluation and adjustment." And then you create a

[13:47] name for it, for example, like Bolt's pentagon, five steps for you to read fast, how to use it, you know? You create something that doesn't exist on the market and will draw attention to your product. Always create

[14:03] different names, follow the GPT chat, it helps a lot. And then you'll take this mechanism using the structure of a VSL from your competitors, follow the tips I give here on the channel, and your video will be ready, okay? That's where you

[14:17] need to dedicate more time. You can't say it will be ready in 15 minutes, you'll have to dedicate a lot of time to this stage dedicate a lot of time to this stage of creating your VSL. But honestly, you

[14:30] pay attention. Attention, come here, production, come over here, cut to me! You're one VSL away from getting rich, you know? One VSL can take you out of the stage you're in today, from

[14:43] lack of money to the stratosphere, to fill your pockets with cash, earn a lot of real money! Seriously, a VSL can change your life, and there are many tips for that on this channel. You're going to

[14:57] transform the text into slides, you can do a voiceover through a robot or a human voice actor, and you're going to make a very simple video. I've set aside a VSL here for a

[15:10] reflux product that I don't sell anymore, and the VSL is something very simple, okay? It's a voiceover over a video where you'll put, maybe, some videos, what we call cinematic, interspersed with some moments of just

[15:23] interspersed with some moments of just signals. It would be a PowerPoint text with a narration on top, okay? It does n't need to be anything out of this world, and you can find this type of video that you're seeing here, these little videos that will

[15:36] illustrate your VSL, on a website called Elements or other options, but it's very simple, just this video. Well done, it can put a lot of money in your

[15:48] pocket, okay? You made your video. What's the next step? Don't spend too much money here, okay? You can start with an extremely economical video. Analyze the World Cup; is it working well? If not, great, then you can do it later.

[16:02] Recently, I launched a product, created two SLs (Second Lifecycles), made them very simple. One was very bad, I discarded it; the second was reasonable. I optimized it, added new features, a new voiceover, background music, and the product is

[16:16] booming and putting a lot of money in your pocket. Once you've finished that, your role will be to generate traffic, run ads using Facebook or some other source, and that's it, okay? Traffic will be the most important part before

[16:31] optimization. I'll leave that for another video so it doesn't I'll leave that for another video so it doesn't get too long, okay? But what products that generate a lot of money for you, okay? Did you like this content? I know

[16:47] you liked it and that this can help you a lot. Of course, in a 15-20 minute video, I won't be able to teach you absolutely everything, so I created what's called Fortaleza Pro, my knowledge base, a place that has

[17:01] more than 50... Training, monthly updates, bi-weekly live streams, closed Telegram group, closed Facebook group. Why is this so important? Because when you're in a members' area like this, you almost eliminate your

[17:15] chances of making mistakes because you have support close to you all the time. topics any producer needs to master to make a lot of money. Want to

[17:27] do VSL? I'll teach you how to write, John's blessing from Stephan George, I'll teach you how I make my VSL series, I'll teach you how to create a product, I'll give you everything you need, I'll teach you about trafficking, I'll teach you about optimization, and I'm

[17:41] always available in the group to answer your questions. While outdated training is being sold for 5 or 6 thousand reais, Fortaleza Pro costs very little, it's just a coffee you skip per

[17:55] month. You can guarantee access to what will change your life. The link, as I told you at the beginning, is in the video description and in the first comment. You won't regret it. This is Fortaleza Pro, and I guarantee if you don't like it, which I

[18:10] think is very unlikely, I'll take all your money back and trust you, friends. You can continue watching my videos here on the channel. That's it, that's not the message for today. Now it's up to you. Give it a thumbs up, subscribe to the channel, and turn on

[18:25] notifications so you're always receiving cool content like this. And Instagram @noggerados. Oh, a kiss, I'll see you in the @noggerados. Oh, a kiss, I'll see you in the next video, and bye bye bye!