How to Make Money with PLR Products – Complete Step-by-Step for Beginners

[00:02] teach you how to start a PLR project from scratch and make a lot of money with it in the fastest way possible. In today's video, I'll give a general overview of the subject. After the next videos, we

[00:16] 'll see the steps in detail. So, leave a like on this video if this topic is relevant to you, and let's get started right away on the computer screen, the steps to create a PLR project. Remember that creating a

[00:29] PLR project means having your own products, which you can have in various niches where you don't appear, you can't create content, you 'll need to do a series of things, but creating and selling is much

[00:44] work with. It doesn't mean it's easy, but it's certainly much easier than other business models out there. The first thing I like to work on when I'm going to start a new project is having an idea.

[00:57] Almost always, I, who am already a bit... Hey guys, on the subject I told you in the last video, I started creating PLR in 2004, I don't know the first one. 2005 in 2015 2005 So I have a little more practice too, I already know

[01:11] topics that are going to be a hit, if it's really the big deal, huh crazy? Look, the first thing is you, the idea, how do you get an idea for a product? tell you about is three places today. I'm going to go to the product platforms in

[01:25] Brazil. We have Hotmart, we have Reduce, we have Monetize, we have Prip, we have Reduce, we have Monetize, we have Prip, we have Ticket, we have Perfect, which makes several out there. We can go in and look for someone who already has it there.

[01:39] This isn't to copy anything, it 's just to get an idea. So I'm going to go into Hotmart here, just as an example for this lesson. I saw on Hotmart what the marketplace is like, each account will have its own way of looking at the

[01:51] products, and I can go into more detail. I can make a series of comparisons here, but to that shows me the products, and for example, here, the recipe, the cycle ebook that teaches people how to lose weight through recipes. This here, I don't know if it's the same or

[02:06] not. But it could be like this, here's an idea. Since I can create a product, it's this other one here, for example, "The Power of the Disappearing Tea," it's an e-book that talks about female empowerment, something like that, I don't know if it's the

[02:20] also be... And why do I know these are good ideas? Because we're currently selling a lot on Hotmart. So, the 150th product is selling very well, and so I can continue looking here too, "Mile Factory," just how do

[02:34] you get miles there, receive miles on your credit card, I don't know if it's this, but it could be another idea. And so I can look here on the whole platform, just here on Hotmart, we have, I don't know how many

[02:48] products there are, but it's a lot, more than 100,000 products here, no problem, you know, before the world, now I don't remember how long ago, it's increased a lot, right? Of course, I can look here, great, filters, and even

[03:01] choose, for example, the product category. I can choose what I want to see, just for language, spirituality, education, your retirement education, click here, it will be for me here below what has the... Looking at education in the

[03:14] education category, I can click here. Look, nothing, no matter how hot it is, it will be the ones that are selling the most in the education category, and I can see, for example, here: lesson planning BNCC. Maybe this one is a little

[03:27] more advanced; it wouldn't be possible to make a profile of it, but perhaps it would. It depends on the knowledge, right? That's what we have the most of here. So here's the request: this one... I could create a .br page with this subject here. Look, Ultimate is excellent

[03:40] Hotmart, Eduzz, Monetizze, Sebrae, Perfect Way, Ticket with... don't forget some, but we are Brazilian ones that you can look at. Another thing you can do, and I've already had many ideas for this, is to come here to Google and type like this: look,

[03:55] come here to Google and type like this: look, here's Amazon or Amazon, a best-selling books. You can go to amazon.com, which is in English, or amazon.com.br, which is in Portuguese. It doesn't matter, I recommend you look at both.

[04:10] Just click here on the link, and it will appear. It shows that it's the Box of Books, in the case that it's on amazon.com, which is in English. I already... I've included this to make it easier for us to follow along. Because if

[04:24] you're learning English, you can activate this automatic Google translation or right-click and translate to Portuguese to be able to read what's in English here. So here it shows the best-selling books on Amazon in a

[04:37] general way, and it shows me here. So there are several things here, but I recommend that you go to specific topics, for example, health and fitness and diet, like you see here. Then I start looking for something more specific, for example,

[04:50] here, it's an oil-free recipe, I don't know what that is, what is a good thing? Look for a weight loss coach. So let's see here, other creations, look, cool, just for kids, diet, lose weight, let's click on this, the government ebook, lot, diet books, diet, lose

[05:03] weight, which are selling the most, I can get ideas of which topic to follow. Of course, it's not for me to buy something here, trust it, and sell it as if it were mine, is it? This is for me to have an idea, as I said, Hotmart

[05:15] also to have an idea of ​​the topic you will deal with here, the one that, well, there's were a Hotmart. Americana is the first zone of the old ones, even though it's one of the biggest in the world today. Besides that, this is about English, and I left it

[05:29] Portuguese so we can follow the video. So you can come here to the market, and here you can also see through a list which products are selling well, indeterminate the category. So, for

[05:44] example, another one here for the most basic of all, which is health and fitness, after clicking here, and I can sort by category, and then I can see which ones are selling the most at the moment, right? So it shows here, look, these are the ones that

[05:59] are selling the most, and this one at the moment. So I'll open any one here, it can be this one, I click on it, open it, I show the part about the least, and so on. do a lot of things, see what kind of product it is, and decide if I want to

[06:12] do it or not. This is the stage of having the idea for the product; it's not about taking it here and starting to do it right away, is it? Now we're going to get the material. How do you get the material? So, let's say you've decided what

[06:26] topic you're going to make your footer about. You go to Google again and you put... Okay, so go to Google again and you put... Okay, so PLR Stop Smoke. Let's just put it this way. I like the side I need, you'll find it. Let's say you wanted to do a

[06:39] example, right? And you start looking here for sites where you can buy a PLR. So this one, this Boy Color, is super... I don't really like this site, but it has a lot of things, but I don't like it personally. This one here,

[06:55] look, it has a Store, I think it's a better site for you to find it, and you open. Just because I said it was a better site, look here, I'll take this one find an ebook on how to quit smoking for 17 doses, it's very inexpensive,

[07:10] you can find cheaper than this, and here's all the information, everything else, there are some other things related to it. You can buy this ebook, I'll do this, when you buy it, you can take this

[07:22] little more. If you find some complete ones, you'll find them. Even before recording the found products that came with slides, but you won't, you won't. can use a lot of things there, it comes from the sales section, a lot of things here, put it together,

[07:38] now you're going to take this material here to buy another one, receive it, so from this one you can resell the others, go back to the water, just be idea, right? So this one you can sell, you're going to translate it, how do

[07:50] you do it using Google Translate, it's very easy, you copy and paste it, translated, or you can pay a freelancer to do it for you, it's also cheap, and on Workana, and there you get a cell phone, I don't know, that will

[08:03] translate it for you, the Brazilian Portuguese to the subject is very, very cool, very easy to do. By doing this you will have an e-book on how to quit smoking. In my opinion, and it's something that is central, I never sell it like that, I

[08:16] start selling it because most of the time the material is bad, it's very shallow, it's weak in content, and I don't like that. I prefer to leave something good, since a very aggressive copy, I prefer to make a good product, so what I

[08:31] do is I take this First, the e-book... okay, I have it, and I almost always make it when I find one, two, or three more products online and buy them too. So I don't create my product from just one; I make three or four, I combine them and make a

[08:45] very good product. Another thing I do after I've done the translation is have people bring it to me. I combine the best parts of each one into one complete product, and I take a look, vary it if I need to, if I

[08:59] think something is missing. What I do is go to YouTube and search for content on the subject. I can get some good information from YouTube videos and complement my product. It's a

[09:12] complement my product. It's a gift on how to quit smoking. I find the best videos on YouTube that talk about tips on how to quit smoking, and I improve my product with the tips from YouTube.

[09:24] little more work, about a day of work, to do this. work, to do this. I do—not often—is start by selling an e-book. So what I

[09:40] have to do is take this raw text that was there today and create chapters, right? A whole image, another image, and so on. That's what I do today, and before I could do it myself, but

[09:52] now we have a designer in the company, and if you ask, he'll do the ebook formatting for us, making it a professional ebook. Let me see, it's beautiful, and the person, just by looking at the content, will see that it has value because it's good, it's

[10:06] content. Because the value of the content is we do it here. I make it look nice, the content was already done before, now making it look nice is formatting the material. I always start with

[10:20] an ebook, then if it's one that sells well, it goes forward, it manages to sell a lot, we transform it into a video, and that's another process because it's more advanced. But they generate added value to the product, a little more,

[10:34] I can almost double the price of the product. Okay, I've formatted the material, the next step is to create a sales page. The sales page is basically like this... The title is "Red Wine" up here, pretty good, and it's a sales video. It's a video

[10:48] in this format, white background with black text at the top, right? That's it. There are some things down here, but this doesn't appear in the lower part here. Oh, and here I know, we have a website with a

[11:03] system that shows up when someone has already viewed the video once. So, when someone accesses it for the first time, no information appears down here because, to avoid it seeming like they only want the sales page, the person

[11:15] watched the video thinking it's content. Because, actually, the way we see it, when a sales video has content inside, then the person watches until the end and gets to the part where they make the

[11:27] product offer, then the information appears down there. There's a description, testimonials, proofs, everything, right? Basically, that's how this video is made. We follow a script process. How do we do this?

[11:39] I basically do the backing track here. It's not me who does it, it's Lucas who does it for us too, because the company has a lot of experience, and since he has a lot of experience, we do the copying. We have a copy according

[11:51] a script that we really like to use is João Benção's script. He's an old-school creator, an American, and what he uses is a five-pillar structure to create sales pitches: breaking the pattern, creating a

[12:06] connection, presenting a problem, delivering the solution, and then making the offer. I think breaking the pattern is starting the video with something quite strange. I had a video where I made dinner, but it was

[12:20] a good example of our sales pitch. It went like this: "Hey, this is my magic torn chair," and a picture of the torn chair would appear on the screen, and I'm going to show you why it's the reason I'm trying to succeed online. So, the

[12:34] different. In the beginning, you know, there was another one that went like this: "Look, this is a fish, a fish in an aquarium. I'm going to show you why this fish is the reason you can win over any woman you want." So, starting to put in this

[12:48] pattern break is about grabbing the person's attention. There are several ways to other ways... Okay, I want to ask you a question, step by step. The idea here, in short, is to create a connection, telling a story, the Hero's Journey, right? You have a

[13:01] big problem until you find the solution. Then you present a problem, explain why that problem exists, why you're seeking a solution, like losing weight, earning more money, or quitting smoking. It's really bad, showing, as I said,

[13:14] the causes that can make the problem worse, and identifying a culprit. Take the burden off the person listening. Then, presenting the solution, explaining that a solution actually exists

[13:26] and why it's better. Then you make the offer. The offer: you present the product, show the content, anchor a high price, show testimonials, take the order, show guarantees, bonuses, show the

[13:38] purchase process, show some extra arguments, overcome objections, and close the deal. This is a sales video of a course. Of course, I summarized a 20-hour course in two minutes, and I'll make more videos on this channel

[13:52] explaining the process of turning to PLR. So, here's a series of videos you'll be waiting for, and you'll learn how to do this. This was just a summary of the video, " Sales Control Dog." The product, then, to format it nicely,

[14:05] I did the sales part, great job! Now, to sell, I have to advertise. We do several ways to sell a product here. We work with a ladder process because people say that to sell you have to

[14:18] use Facebook. It's good, but Facebook is the first pillar to sell. You can grow a lot, but it 's not just Facebook. There's a lot to do, but to start, Facebook is good because it's fast.

[14:31] You can test fast, you can run fast, you can receive traffic fast, see if it will sell well quickly or not. So, the first step here is advertising to sell with Facebook. Of course, there are other

[14:43] too. We left it to Facebook, and that's what we did initially. So, a plan has several ways, but here, in short, there are two initial tests and then scaling. The initial test number one is to find a good creative.

[14:59] I'm going to explain this part of testing now, which maybe you wo series of videos here, wait a minute, I'll continue here on the channel, there will be videos about Facebook, Edson, and... So, if you stay here, you'll learn... closed, it

[15:12] 's a camera, even a test that we pass to the business, the old one again, then will be good to sell that product. So we make between four and three, four, five ads, more or less, how many times? Three to four ads

[15:27] are different, what is it? A little video, an image, one in front of the other with a different title, right? A little text, see the other. That's the ad creative for the Facebook ad. Where I say Facebook, you remember that it

[15:40] 's synonymous with Instagram, right? That's the same thing, also for voting on Facebook or Instagram, show. So we make three or four different ads and run a campaign. This will be a campaign, this campaign will have four sets of

[15:54] open public ads, with very little targeting, except, of course, if today it's a business, targeting for women, for men, only for where, apart from that, we don't do interest targeting for now. So it's a campaign,

[16:08] in a campaign, 4 or 4 sets of ads, more or less, without any interest, and put an ad in each ad set, in each one, there's a campaign, four sets, a different ad in each set, campaign, one set,

[16:25] different ad in each set, campaign, one set, one set 2.3.4 will be one within the course of good, there will be a bunch of two, always Set 3 until the one in the four. So the

[16:37] learn here on the channel, is where I chose the audience of mine that will receive my number, this case I don't choose, I will only show the ad to know which my aunt Claudia, which will have more action, show done, 12 days running there, light in

[16:52] the next test until, so the target audience that will buy more, so I will take which was the ad that won in the previous test and I will the first two sets that comes, Silva, but in that some number of two, show, now I

[17:04] will take 4 sets. And here yes, I will feed audiences, interest, age, through, if there is a lookalike, something like that, I will segment some audiences, four to five ad sets, in these four to five sets they will

[17:19] receive a single ad within them, which is a silencer of the previous set, when I pass then to scale, in the scale I will know which one is The audience that converted the most, along with the ad that converted the most. So

[17:31] you saw the ad from campaign one and I tried the audience in campaign two. Now I'm going to scale up. I do a campaign for a used book and I put four audience. It starts to hurt. There are only four sets for the same audience. Within

[17:47] those sets, there's only one ad, that winning ad. It's as if I had four ad sets that were exactly the same because Facebook works like a pizza. It has a pizza. Good morning, say, a set you make

[18:02] is a slice of the audience. When you make a set for an audience, I'll only take one slice, but maybe those little paws are n't very good. I make more slices of the expand my Facebook outreach. Of course, I know this

[18:17] wasn't easy to understand, the arrangement... Don't worry, stay there, in the next videos you'll learn this part of Facebook in the afternoon, it's very practical. Okay, after three to find out which is the

[18:30] winning ad, the audience, and so on, I'm going to organize my funnel, and here's a big secret to our success: the sales funnel, which is the upsell and downsell. Making sales along with the main product. Basically, the person bought the

[18:43] first one, clicked to pay, paid with a card, and I offer them something else: "Do n't you want to take this here for another 27 reais?" "Yes, I want to," I just say, " Yes, I want to," or "Great." I made two sales together. If the person says no, I

[18:57] offer another product, a third one, plus the motorcycle, the offer, and so on, trying to sell one more thing in that same sale. I'm not going to go into detail about this right now, but it has a lot to do with the psychology of buying.

[19:10] very likely to buy another. So basically, here we make between fifteen and thirty percent more in sales by organizing this upsell funnel and... After that, there's still the part about scaling even further,

[19:26] and this basically involves fixing the overall product design, making it ideal from the start, capable of selling everything to make it more professional, starting to apply remarketing ads (this is fundamental for scaling), adding some customer

[19:42] that. We have here that this is much easier to do, so maybe beginning, but it's a way for you to go from earning 100,000 per month with one product to earning 140,000 per month with the product. This scaling does that. So this

[19:57] company today: launching one product for Brazil and creating a sales boom. With this, I don't need to always have others running; I have 10 running and I already make a huge amount of money with these 10 products. So the

[20:13] idea is to get the material, improve the material, format the material, create a do ad testing ( part 6), and pray for the Venus period. So, scaling: 8 steps to make a good PLR product work for you.

[20:28] Below is the link to some live classes. Complete and practical lessons that I'm going to give you about this PLR process. Click to subscribe, of course it's free, just click there. More in- depth content, more for you to learn. Even

[20:41] if this content made this for you, if you watched it, thought it was good but didn't understand much of what I said here, don't worry, listen to what this video was to give an overview of the process, and now we're going to the

[20:53] next videos, seeing some more specific steps. Okay, here below is the link, so click there to subscribe to the live stream we're going to do about them. You could sleep with me and stuff, and we're going to work out, OK? Hugs, a kiss,

[21:05] and stuff, and we're going to work out, OK? Hugs, a kiss, hugs, God bless, bye bye.