How To Market Your Business On Social Media

[00:00] If you want more eyes on your business and more  sales in your bank account social media marketing   is the way to go. In this video, let's talk about  how to market your business on social media.

[00:18] Here's the thing, I want to let you in on a  big secret. There are three main objectives   to keep in mind with marketing your business  on social media and if you don't have this   then your strategy is broken. Then I'm going to  share with you three proven tactics for landing  

[00:33] clients, growing your business, getting clients  that even you love to work with and that love   to pay you. What are the objectives of social media  marketing? I am so glad you asked, there's three of them. 

[00:45] You ready for it? Lead generation, lead nurture  and lead conversion. If you don't have those   then your business is broken, and you're just  creating content for the sake of content, and   more than that. Every single piece of content you  create to market your business on social media  

[01:03] should be reaching and accomplishing one of these  three or all of these three. Lead generation, lead   nurture, and lead conversion. Every single piece  of content should be reverse engineering what it   is that you have to sell and how is that piece of  content either generating, nurturing or converting. 

[01:19] Sometimes they can even be leading to all three.  For example, I might have a post where I'm telling   a story about a strategy that I use that changed  my life, that changed my business, that helped me   to make more money and I could say, "Click the link  below to get access to this thing. I'm going to  

[01:34] give it to you for free today." That post, that piece  of content, because it has a strong call to action   is going to generate a lead. Because they can click  through that call to action and they can join   my email list. Which then, they are going to  be nurtured. But even if I back up to that  

[01:49] post itself where I'm telling a really  engaging story that I've created it with   the strategy in mind. That I want to give them  this epiphany, that they walk away with thinking,   "That's the way that I can now also get this  result." It's nurturing them before I've even  

[02:03] generated that lead and then the conversion comes  on the back end after they've opted into my email   list and maybe I have a nurturing email sequence  that then brings them towards purchasing. You know,   a consulting call with me or purchasing one of my  courses and that's the conversion. So think about  

[02:19] how every single piece of content is accomplishing  one or all of those three, lead generation,   lead nurture, and lead conversion. I would recommend  you actually write that down on a sticky note,   content. Because we are not here to create content  for the sake of content. That's like throwing  

[02:37] spaghetti at the wall and seeing what sticks. We're  not about that. We are doing this intentionally to   grow our businesses, right? After hearing  that I want to know what you think about that?  Have you ever thought about that before? Have  you unintentionally been just creating content  

[02:50] for the sake of content or have you been using  these three? Let me know in the comments below.   Having an effective social media marketing  strategy is so important, why? Because this isn't   a hobby, this is a business. We're not doing this  just for fun although, your business should be fun.  

[03:04] We want to be creating something that is going to  give us an ROI a return on investment. A return on   energy, a turn on the money that we invest, a return  on the time that we invest. Ideally, we want to   be able to reach more people and you know it's  kind of funny when I hear people talk about

[03:19] you know get rich quick schemes. I'm not trying to  help you get rich slowly either. So when you have a   strategy that's going to be the fastest path to  cash, to growing your business, to reaching more   people, and making the impact that you want to  make, and social media marketing can be one of  

[03:32] the most effective ways. Because our audiences are  on social media all the time and if we know how   to utilize that to reach them, to give them value,  and then to lead gen, lead nurture, and convert them  

[03:44] into a customer. That's how we're going to grow and  that's how we're also going to be able to make our   impact in the world. By allowing them to grow in  the ways that our products and services provide.   So just posting, just creating content, spray and  pray, putting it out, throwing spaghetti at the wall.

[03:58] That's not a strategy. Again, go back to lead  generation, lead nurture, and lead conversion,   that is your strategy. So even if you're brand  new to business. You might be thinking, "Well, how   do I create a strategy if I've never done  this before? I got to test my content." Absolutely,

[04:14] but you're also going to test your content  with intention. As a new business or an existing   have them in place. First of all, is your branding  so that people can recognize you. If I were to say  

[04:26] to you right now, just do it. What does that make  you think of? Nike, right? If I showed you these   golden arches. What would that make you think of? McDonald's, right? They have these images or they  

[04:39] have this slogan that is recognizable all over the  world. Think about how you can create your branding   to be memorable for your audience. Something that  they resonate with. Something that they get a   feeling about. I mean, I don't know about you but  I think about Nike, and I think about athleticism,  

[04:53] I think about excellence, I think about hard work  and determination, and perseverance. I think about   McDonald's and I think about happy meals. I loved  having meals as a kid. It made me happy. It was   this like fun experience with my brother, my little  brother, or my parents, or my friends. You know, the  

[05:08] birthday parties and the jungle gyms and stuff. It's a fun experience for me. What do you want   your business to be about and how can you make  sure that everything you put out on social media   is aligned with that branding? The other piece of  creating your branding is going to be the stories  

[05:21] that you tell. So I recommend for every client that  I ever work with or for anyone that ever listens   to these videos to create a story inventory. Write  that down, story inventory. What is your story? 

[05:34] You have multiple stories. You have your origin  story of how you came to be who you are today.  What was the thing that encouraged you  to grow or start this business that you have,   and what are the pivotal moments along the way  that taught you lessons or shaped you into who  

[05:49] you are today? I would actually recommend having a  google doc or a huge notebook where you just brain   dump all of your stories. This might be childhood  lessons, it might be experiences with your family,  

[06:01] it might be you discovering your expertise or your  skills, or what it was that encouraged you to start   this business that you have today, and anytime you  create a piece of content you can go to your story   inventory and share one of those stories in your  content, that people are going to resonate with.

[06:15] The reason why I urge you to tell stories in  your content is because stories stand the test   of time. Stories have been brought through from  generation to generation. The things that carry   on our culture or generations of wisdom is the  stories that we tell and that we carry on, and as  

[06:32] you tell these stories people resonate with them. They're captivated, they move in closer,   they want to hear them. Think about your favorite  movies that you love to watch. You're following a   storyline. You're connecting with the protagonist  the main character. You're on the edge of your  

[06:45] seat watching them as they go through their trials  and their tribulations and by the end of the movie   why do you feel that adrenaline rush or sometimes  that like serotonin or dopamine hit? That you just   love this character that you fall in love with  over the last like an hour and a half to two hours. 

[07:00] Well, it's because you've watched their journey  from start to finish. It's that you watch them   hit rock bottom. You watch them climb their way up  and because of that, you cheer louder when they win.   Whether that means they got the girl or landed  the dream job or won the race. You got to see  

[07:16] what they went through and you resonate with them. Whether you've been in the same experience or that   you can relate to something similar that you've  experienced. When you can share that through your   content that's going to create this undeniable  connection with your audience. You know, I see a  

[07:29] lot of new businesses focus too much on fun facts  and tidbits, instead of going deep into the stories.   When I first started my business I was a social  media manager and I was also a full-time dental   hygienist. That was one of my first jobs is,  I was doing social media for the dental office  

[07:45] I worked at and sure I could have made posts about  how many times a day to brush your teeth and   and fun facts about cavities and fluoride  and stuff. But that's not the stuff that makes   people stop scrolling. That's not the stuff that  captivates them and makes them think about it  

[07:58] for for days on end. The stuff that makes them stop  what they're doing and pay attention is the story. So, I would find stories from the people at our  office or I would make up a funny story about   our office goldfish and that's the thing that  gets a reaction. So think about that as you're  

[08:13] creating your content. There's nothing wrong with  sharing those fun facts and those tidbits. But can   you tie it into a story that people will actually  stop the scroll and pay attention to? Now before  I tell you about my proven tactics to landing your  dream clients through social media. Make sure that  

[08:28] you hit that subscribe button. If you're an  entrepreneur and you're looking to up-level   like this every week. Okay, how to land your dream  clients on social media? I have three tactics I'm  

[08:40] going to share with you. The first one is a strong  call to action at the end of every single video. Remember when I was giving the example about lead  generation. Maybe I tell this really great story   and I segue it into giving them the answer to that  if they click the link below and they get the PDF,

[08:55] or the ebook or they watch the next video or they sign up for a webinar. Whatever that thing   is that next step that I want them to take. By  telling them what to do, by inviting them, that is   a call to action. That's me saying, "Here's the next  step that you can take to get more value from me.  

[09:11] Click the link below." It's a strong call to action.  When I first started creating content on social   do next. I think I kind of assumed like, "Well, if  they like the video, maybe they'll subscribe or  

[09:24] maybe they'll reach out to me, maybe they'll email me."   You can't assume that because they don't know   that they're supposed to do that or they don't  have a reason to. You have to give them a reason to act.  So having a strong call to action telling them  where to go, that's where you also get to actively  

[09:38] pursue that relationship. It's like being on a date  with somebody, if you were on a date and you wanted   to have that second date. I mean, sure you can  play hard to get but they might also be thinking,   "Did that even go well? Do they like me? Should  this go anywhere?", and then what if that's  

[09:52] like a misconnection. Instead, just ask for the  second date, ask them to take action click the   link below, join your email list and continue  that relationship. Speaking of dating, the next   concept that I love to share is know, like, trust.  Your audience to be able to take that action  

[10:08] needs to know you, like you, and trust you, and I  use this dating analogy to create that image for you.   That you're not just going right in for the  proposal. You're nurturing your audience through   this valuable content. So that when you do have  that call to action it's a no-brainer. Because  

[10:24] they know you, they like you, they trust you. if you  didn't take the effort to date your audience. It would be the equivalent of someone coming up to  you on the street and being like, "Hey want to get   married?". You're like, "I don't know you. You don't  know my last name. You haven't taken me to dinner."  

[10:38] You gotta get to know your audience and they need  to get to know you, and that's by creating valuable   content. Now, that's not to say that you can't have  calls to action your content right from the get-go.   But that you lead with value before you bring  them to a call to action, and the way we do that  

[10:53] is through the third tactic that I like to call  the 80/20 rule. Now this can be 80% and 20% in one piece of content or it can be 80/20 in  your whole content structure. So an example is  

[11:05] you know the post example that I gave you before. Where I told a story and that's like 80 percent of   the post and 20 percent of the post was the call  to action. So I led with value, I told them a story   that hopefully tugged at their heartstrings or  showed them the path and painted that that picture  

[11:21] of what life could be like if they follow this  strategy that I'm about to tell them when they   click the link below. So having the 80/20 rule is  going to be really important for building that   know like trust factor. Dating your audience and  leading to the call to action in a way that isn't  

[11:34] abrasive like going straight for the proposal.  So remember all in all lead with lead generation, lead   nurture, and lead conversion. When you have that  in mind with every piece of content you create   that's what's going to boost brand loyalty and  sales. If you want to learn more about creating  

[11:49] content that converts into cash flow and builds a  raving audience for you. I have a training on just   the thing. If you click the link below you can get  free access to my next training, I'll see you there.