Outsource YouTube Work: Step-by-Step Guide & Transcript

[00:00] In this video, I'm going to show you how you can take your channels and outsource a lot of the work for them. So whether that be having someone edit videos for you, post and schedule them for you, design your thumbnails for you, or pretty much anything you need related to YouTube, I've tried outsourcing it,

[00:14] and I'm going to tell you everything I've learned about it in this video so you can apply it to whatever you're doing. Now, by the way, if you don't know me, my name is Bennett, and I run a bunch of different channels on YouTube. And my main value proposition to you guys is not that I'm the best entrepreneur ever or the best YouTuber ever,

[00:27] but it's that I'm going to be 100% honest and I'm one of the few YouTubers who actually shows my earnings about everything completely transparent. So you can see this right here is one of my biggest channels on YouTube, Story Told, with around $4,000 made in the past 28 days and an extra $5,000 if you include music royalties.

[00:43] I also ran a bunch of my own personal channels like this one called SlideJuggler with almost 100,000 subscribers already. And yeah, throughout the two years that I've spent recording videos and posting content online, I've had to go from literally hiring the absolute cheapest possible editors to just try to save a tiny bit of my time,

[00:58] to now having a full team dedicated to different channels that I own, and finally having enough of them to start paying them full-time salary. Now, when I say that, I'm not paying them a full-time United States salary, because I probably can't afford that yet,

[01:10] but I am paying them, in their country, what would be considered a full-time salary. So, this is just how the global economy seems to work. It's a better deal for them, and a good deal for me. So, this is just how the global economy works now. I've had a lot of experience hiring from India and Pakistan and very little experience hiring people within the United States.

[01:26] But anyways, you can see like some of my channels like this one are 100% outsourced. There's no element of me in it. And then other channels like the very channel you're watching this video on right now is something where I've been able to outsource the majority of it,

[01:38] like the thumbnail design, the posting, the editing, everything like that. And then all that's left for me to do is actually just come up with ideas and record and the rest is pretty much handled for me. So yeah, regardless of how much you want to outsource, whether you want to go like complete,

[01:50] fully outsourcing your content or just outsourcing the parts that matter to you and are really sucking up your time. In this video, I'm going to show you exactly how to outsource. Again, this is based off my two years of experience trying to do this. Anyway, so the first question before we even jumped into this is like, why should I outsource

[02:05] my content when I'm the guy who's the best at these things? So if I'm the best at editing the style of content that I make and I'm the best at recording it and the best at coming up with these viral topics, why should I hire other people? And there's a very simple answer to that question, which is because you only have 24 hours in a day.

[02:21] So if you try to do everything yourself, your whole life is going to be limited by how much time you can put in. And eventually, it gets to a point where if you're earning enough money, your time just isn't worth that much money to try to do everything yourself.

[02:35] It's a way better deal for you to actually just pay someone a fraction of what you're making to do that same task, and then you get your time back. And this is a concept I'm actually reading about right now called buy back your time. And that's the whole concept.

[02:47] Your most valuable asset is your time, and you need to keep buying it back in order to make more and more and more money and actually scale whatever you're doing up. So I actually not even that close to done reading this and a lot of this is about how to hire effectively So hopefully after I finish this I have even better tips for you guys but here how I do everything so far Okay so the first step is looking at your content and seeing how much time you spend on any given task

[03:08] and how much money that actually makes you so that way you could work around how much am I able to pay to outsource this. So let's say you make faceless videos yourself and the average video you post on YouTube makes you a hundred dollars but let's say you spend five hours editing each

[03:22] video. So if you make $100 from it, but it costs you five hours, you make $20 per hour. Now you can go into hiring knowing that as long as someone's able to edit at least as good as you, if not better, you can spend up to $20 per video having them edit it and you will make back more money

[03:39] than you actually spent. That's the concept. And once you know your upper range for this, it helps you better negotiate with an actual editor. Then step two is actually finding an editor. Now there's a couple of places you can do this, but I'll tell you where I started off. So I started off on this Discord right here.

[03:53] It's called discord.gg slash video editors. And literally, I just put in a paid request. So if you go to create a request, it'll let you type in all these things. And you can just put in a request for the job that you want. In a second, I'm going to touch on how you should actually create the request.

[04:06] But for now, just know that this is one Discord server that you can use. Another Discord server that you can use is literally my Discord. So there's a ton of people now in the job opportunities channel posting that they're an editor looking for someone to edit for

[04:18] or posting that they make videos and they need an editor to do that type of video. So you can also join my Discord. It'll be the first one in the description. And a lot of people here are in the YouTube automation or the YouTube space specifically. So you should probably be able to find an editor for what you're looking for.

[04:32] And that's really what I've used to hire editors. Literally either personal connections within the Discord or the video editors Discord. That's where I hired them from. I know a lot of people use Fiverr. I personally haven't used that, but you can use that. I just don't know how to advise that because I've never done it before.

[04:45] So after you find a place where you're going to get an editor from, then this is the framework that I follow to actually make sure the editors can do exactly what I need and decide who to hire and who not to hire. So when you put in a request, I highly recommend that you have a document that explains the type of sample that you want your editor to make to see if they can actually do what you want them to do.

[05:04] Now, there's a huge debate, by the way, online whether you should pay for the samples that an editor makes for you or not. And my personal opinion is it is probably best to and you will attract better talent. The thing is, I have a lot of demand of people wanting to work with me anyway, that I have enough people that they're willing to do it for free.

[05:20] But if you don't, I think paying even just like $5 for a sample and testing out like 5 to 10 people is worth it, because you're pretty much guaranteed to find at least one that can do what you need at that point. Anyways, once you have that ready, I would recommend giving them a description of what you need.

[05:34] Now, this is going to depend on whether you need to hire an editor who just has to follow an exact step-by-step process, which is something that I actually recommend you try to encourage when you're trying to scale up because it reduces the likelihood that you have to rely on someone being creative

[05:47] and means you can scale up whatever you're trying to do for cheaper and way easier. But basically if your thing is very step follow these instructions and then you get this output you gonna write an instructional document that is very very specific and tell them to simply just follow the instructions And what you be doing in this document is testing how well they can actually follow instructions pretty much Now on the

[06:08] flip side, if you're looking for someone who actually has a little bit more creativity, instead of just making the document completely follow this step and this step and this step, you can give them something that you want them to design themselves and then say, put your best spin on this or edit this clip in the best way that you can to make it the

[06:24] most engaging and the most viral and let them cook and see what they can do. For me, I try to do a slight mix of both and I'll show you exactly how I create my training documents or you could call them sample documents, I guess. The technical term for this in business is called an SOP or it also

[06:37] stands for standard operating procedure, okay? This basically means that you write out a set of instructions that if anyone has a brain and just followed the instructions, they would get the exact output that you wanted them to get. So here's how I write my standard operating procedures

[06:52] or at least the training documents for training a new editor or making sure they can make the right samples. So the first thing I do is I give them the title of the thing, like style one podcast clip, and then a short description of what I need.

[07:04] So a description would normally look actually like this. Clip and edit viral shorts from the show Kill Tony. We want you to find the funniest moments, the best hook that will lead to the highest attention on YouTube shorts. The goal is to beat the competition by making videos that are even more engaging by the examples below.

[07:17] If you enjoy comedy, this is a good position for you. You will need a good understanding of virality to be able to clip the best moments and good editing skills as well. They must be better than the examples listed below. So yeah, I think it makes sense to give a description of the job

[07:29] just so people understand the context of what and why they're editing. And it helps them actually do the job when they understand the context surrounding the job. So once you get the title and the description, then I give four things. The example that you want them to try to replicate or be.

[07:44] Assets that they'll need while they're editing. Instructions for the editing. And then the raw footage as well. So they can just take the raw footage and then do what you want them to do with it. So first, the examples. You want to give them something that they can aspire to. So in this example for the podcast clips that I made for my channel,

[07:59] I showed them this sample that I pretty much wanted them to replicate or do even better than. So something like this. There's this one called the AI Fusion Niche, and it's basically using AI. You'll take an AI picture of like a human next to a kuma, for example,

[08:12] and then you'll use AI to animate a clip of the... So yeah, something like that. Now I might add a little bit of a description. This is close to the style I want, but the D-Rolls aren't fast enough, so if we could match the pacing with something like this, it would be even more ideal with the panning.

[08:24] So I left an example. This gives the editors a good understanding of what talent is even needed for this position to see if they are even able to do it and if they should spend their time doing it. Then I give them the assets. So obviously, if I want a specific font,

[08:37] a specific color scheme, a specific song, a specific sound effect, all of this should be given to the editors because if you want that from them in advance and they don't know that you wanted that from them, obviously, how are they gonna do this? So you should give them

[08:49] all of the different assets that they would need to actually make this video. The only asset that you shouldn't give them, obviously, is the tap. This is something that they should have They just need like the font and all of these sort of things that are specific to the style of video that you want Then instructions So I like to use a middle ground of instructions give them a little bit of freedom but also a little bit of structure so that they

[09:07] know what they should be doing. So in the instructions for this podcast clip example, I say very fast pacing, cut out the silences, zoom on my face, add solid b-roll with panning. There shouldn't really be a second of the video without movement. And then I also said if there's a funny moment,

[09:20] cut out the music during it, as in the example. You can do any sample of these clips below. And And then the last thing to add is the raw footage that they should download, and then I also left the timestamps specifically for the podcast clips that I want them to do.

[09:32] And you can see I pretty much follow this format for every single one of my SOPs. Like I just say examples, assets, instructions, and raw footage, and then just have the description of the job at the top. Usually this gets me a pretty good result on its own.

[09:44] Like some of the samples will be bad, but a lot of them will be pretty close to what I need. And then I'll pretty much just take the best one, and then I'll just look at the top couple of samples, and then talk to them about what is now step four in this video. actually negotiating the right price. So if you do this thing right, you'll probably have at least

[09:58] two or three people who could do the job. And this is how you are in a good position to actually negotiate the price because you can pretty much say, oh, well, this guy told me he would do it at this price. So can you match that? And then they're going to try to give you a more competitive

[10:11] price. And now you have three people negotiating against you. So you can probably get the best deal out of it. So yeah, that's pretty much how you outsource. Just to recap, we have step one, you figure out what the value of your time is. So you know what budget you're working with when it

[10:23] comes to outsourcing the work. Then you either go to the video editors discord or my discord and just put in a request over here. Three, you make a document giving the editors a chance to make a sample for you to see if they can do exactly what you need them to do and you write that sample

[10:38] document in this exact format. And then four, you do this with a couple people and you find a couple different options and then you negotiate using the other people's price points as anchors for the other negotiations. Then once you find a good person to outsource the work to, you start giving

[10:51] them a schedule and a basis on when to do the thing. So for me in my Discord, I just keep a to-do list of all the people that need to do things. And then when I record another video, I just upload it to the same folder that they have access to. And then they just take it and

[11:03] then follow all the instructions again. And then I also have hired a post manager to handle the posting for my channels as well. To be honest, I was lucky enough to have a post manager just apply to join my team over here. But again, if you go to my Discord, I assume if you put in a

[11:16] request for a post manager in this job opportunities, there will be someone more than willing to just post for you and especially post on YouTube because you can just add them as an editor to your channel and they won't have login access or access to even delete any of the videos that they

[11:30] posted. That's full step-by-step how to outsource and I hope you guys enjoyed this video. Again, I'm not the richest person in the world. I'm not the best entrepreneur in the world, but I'm just documenting my journey and what's actually worked for me. And my mission with this channel is to

[11:42] remove all gatekeeping from the best make money online tactics. So I hope this video delivered on that mission. If you want to show your support for that mission, you can subscribe or you can you can just go to my discord and drop your best make money online sauce. That's the best way to support my mission.

[11:55] Genuinely help people for free without gatekeeping. I hope you enjoyed this video. Thanks so much for watching. I'll catch you on the next one and peace.