How to Start a Business with No Money Using Social Media

How do you start this business and do these things when it's just you and you have no money to hire people to work with you? >> Social media, it's the greatest. It's so funny where social is now. >> Yeah. >> It's in such a bad place as a brand because of the political unrest. >> It's confused people that it's the greatest opportunity to humans ever. >> Brother, literally, uh, let's use an example I know of which

is similar to this bread thing. >> Uhhuh. >> God, I don't want to get this wrong. There's a woman that I just came across. She saw my content. She said, "Fuck it. I'll just start posting about it." And long story short, just by posting on Instagram and Tik Tok, two years later, she makes $750,000 a year take-home, baking her [ __ ] thing, and shipping it to people around the country. And she's a pig and [ __ ] happy, and

it's changed her life, >> right? >> She is not the enigma. She is the preview of what everything is going to happen. I've been thinking about writing a new book called The Individual Empire, >> right? >> This title, you like it? >> Yeah, >> I like it too. Thank you. That was positive reinforcement. Thank you. [laughter] >> It the concept of the book is >> we are in a place now between social live shopping, YouTube, streaming,

Twitch and kick and all that. I'm sure you see the young comics and all that. Drew Ski, right? >> Yeah. the blockchain, which people still don't understand the NFTs, Bitcoin. >> Yeah. >> But I do all these different pieces. >> We are dangerously close >> to where everybody in a decade >> can make a living >> around things that they love are interested in. Talking about Star Trek, >> talking about old video games, talking about rock

bands of the 70s, right? and being able to sell merch, being able to get brand sponsorship, and you were one Tik Tok post away from your life changing. And that is happening at scale to people every day, brother. >> Right. >> Right. >> Yeah. Yeah. >> Look at the SNL crew. Marcelo, this new kid Patterson who's just joined. Like, they're all growing up from social content, >> right? Yeah. >> You had to [ __ ] work. You had

to go into like >> there are people whose lives changed from one silly video. >> Yeah. Exactly. >> You know. >> Yeah. Didn't have to go to a club. Didn't have to get hired by anybody. Nobody. >> Nobody had nobody had that part, brother. You get it. This is the part that's lost. People don't get it. There used to be gatekeepers. You're good enough to be on TV. You're good enough to be on this stage. >>

Now it's just you and the market. >> That's right. >> So, I don't know. I think we're living in the greatest era of opportunity. So, the answer is how do you do it? It's social media. I think it starts with passion. I don't think you can work the 10 hours a day or while you have a full-time job >> when you get home after a long day. >> How are you possibly going to muster up the

energy from 7:00 p.m. to midnight to work on something unless whatever you're doing is something you like. >> Yeah. >> So, like if you like puzz I'll give you I'm just going to keep going with what I know to be true which I think may spark some ideas for people. Puzzles. >> Mhm. >> You know what I'm talking about, brother? Puzzles. Jigsaw puzzles. >> Yeah. [laughter] There's people like making doing those. >> Yeah. >> Filming yourself

putting together a jigsaw puzzle if that's actually what you want to do over a beer and watching Love Island in the background. >> Yeah. >> Filming yourself and posting clips of that on TikTok. >> Genuinely actually if you got a little something, if you got consistency and perseverance, if you learn a little something, >> Yeah. literally leads to, if you do it consistently for two years, leads to you being on the other side at bare minimum,

brother, getting $5,000 a year in brand deals from jigsaw puzzle companies. That gives you $5,000 more than you had before, >> right? >> Yeah. >> That's worst case if you're consistent for two years. >> Yeah. Best case, you quit your job you hate and you are Jigsaw Jane [laughter] and you make 180 ak for Jigsaw Jane t-shirts right? >> 50,000 in brand deals from the five biggest Jigsaw companies, a $10,000 appearance at Jigsaw Con, [laughter] >>

right? >> This is real. >> Yeah. >> And I You know what's funny? I was saying this [ __ ] in 08090 and people laughed at me. >> All of you know what I just said is real, >> right? >> It's real. Is it getting is it getting more crowded to the point where it's it's not even close? >> The opportunity is even bigger than it was before. >> Bigger than now. >> Yes. You know what? Everybody This

is so [laughter] funny. This is the greatest opportunity in human history. And what do humans do? They're like, Gary, but there's everybody else is doing it, too. I'm like, no [ __ ] Sherlock. >> But that's why this is an opportunity. >> And that's why, notice the examples I gave. Jigsaw, >> you got to go nicher and nicher, >> right? >> Jigsaw and a beer where you like Notice what I'm about to do. You both like you like

the new Jigsaw, but you're also a micro brew connoisseur and you know microbw. >> So now what's your point of differentiation? You're doing the jigsaw. You're making your content, but you're also real quick, let me tell you about this rogue IPA >> and all of a sudden >> it's the beer part that took off, >> right? >> And that's where you're making your money, not the jigsaw or both. Or you're the only beer jigsaw person. >>

Yeah. >> Your niche is you, >> right? >> Like I'm a Jets fan, root beer, garage sale, like all the things you know. Yeah, >> there's other people that talk about business and opportunity and social media and motivation and practical, >> but the more you give the world every little nuance of you >> Yeah. >> the more likely you have a point of differentiation. >> Mhm.