I Tested 5 Traffic Sources - Here's What I Learned

[00:01] traffic should I choose? I tested five pieces. And in this video I will share with you my pieces. And in this video I will share with you my experience of working with each of them. You will understand which traffic source to choose specifically for your product,

[00:16] because the topic determines which source will be your priority, which will be secondary, and which one either cannot be used or should not be used at all. cannot be used or should not be used at all. Watch to the end and you will see

[00:29] Watch to the end and you will see how to promote your product. And this will be a very practical lesson, without theory, only personal experience. informational and educational purposes only. The author does not encourage participation in

[00:42] demonstrates only the technical and analytical aspects of the work. In the field of author's task is to show how it works on the Internet. Let's start with the most popular source of traffic. These are short videos, that is, ReS, TikToks and YouTube Shorts. And

[00:58] we move on to the standard funnel. She looks like this. We upload short looks like this. We upload short videos. Next, in the profile header, we link to the Telegram channel. Here you can see my TikTok account. And from here, traffic goes to the

[01:13] Telegram channel and is monetized there. In this case, our traffic source is short videos, and the Telegram channel is the converter platform. That is, we either

[01:25] is the converter platform. That is, we either pour there, we either sell advertising there, or our own product, or we pour through referrals, and so on. There are other funnels, but the main one is this. And first of all, it’s important to understand that each

[01:39] platform has a different audience, which is why different videos end up on them. When it comes to TikTok, the videos that pop up are extremely simple— talk-based videos with the most basic editing, without any complex effects. On Instagram,

[01:54] without any complex effects. On Instagram, on the contrary, a brighter picture with complex editing, a more complex picture, and so on, appears. I'll say more: the audiences of TikTok and Instagram are at odds

[02:11] with each other. And what Instagram loves, TikTok's audience hates, because they have completely different priorities. If you upload a video from Instagram to

[02:23] TikTok, TikTokers will start complaining about Instagram content, reuploads, cross-posters, and so on. Conversely, if TikTok content is uploaded to Instagram, there will be weak retention. But on YouTube,

[02:39] nerdy content works best , that is, maximum immersion , that is, maximum immersion in our topic. For example, if we're publishing content about neural networks, a video on how to

[02:53] video on how to program using a cloud or GPT chat would be a good fit on YouTube. And Instagram, it definitely won't be picked up on Instagram. On TikTok, yes, there will be views, but not that

[03:06] yes, there will be views, but not that many. And what’s also important to understand is that these three different platforms have different rules. For example, on TikTok, you can only send traffic to a Telegram channel, because when we send traffic to external sites, more than

[03:23] half of them are blocked by TikTok. And on Instagram, for example, we can on Instagram, for example, we can to our gambling game here in the bio instead of a Telegram channel. The rules do not prohibit this. If we do this on YouTube, we

[03:38] prohibit this. If we do this on YouTube, we will also get blocked. It's important to take these rules into account and, based on them, build your content strategy and choose a priority platform. Because here, as a rule, there is a

[03:52] priority platform and there are secondary ones where we simply secondary ones where we simply re-upload our short videos. For re-upload our short videos. For example, if we're gambling,

[04:04] we'll prioritize Instagram and then re-upload to TikTok and YouTube, just so the videos can generate additional traffic, without additional traffic, without treating them as

[04:18] platforms that will generate anything serious. In the case of neural networks, we are also betting on Instagram, as well as TikTok. YouTube is a secondary platform in this regard

[04:30] TikTok. YouTube is a secondary platform in this regard , because neural videos are pessimized there. There are no clear rules in this regard. Neural videos don't fly every once in a while, so we're using this content strategy

[04:47] . But on YouTube, various trainings work extremely well, for example, the same neural content, but not the result of what the neurons generated, but training. This is what is extremely good to pour through YouTube Shorts. And

[05:04] use TikTok and Instagram Reels as secondary platforms, because the nerdy content on YouTube Shorts works incredibly well. and development factors through short videos, without which you won't get views. First, for

[05:20] rapid growth, it is necessary to use a trending format, because a trending format always means a quick start and rapid development. On Instagram, the norm is for an account to be promoted for a month or two, that is, the first month, the first two

[05:35] months, when each of your videos has 100-200 views, this is normal, this is how it works. And any creator who has built their account from scratch will tell you has built their account from scratch will tell you that on Instagram there is a period when

[05:50] the algorithms don't see you, and then there is a period of peak performance when you suddenly start getting a lot of views. That's how it works. This requires regularity, that is, at least one video per day. When a social network sees that you

[06:06] per day. When a social network sees that you publish content regularly, it gives you additional views, rewards you, and so on. This works to prevent scammers from getting into recommendations, because when reels

[06:21] first appeared, there were quite a lot of scammers there, and users complained about fraud. And, accordingly, now the same res need to convince the algorithms that we are not from a camera, that we are being watched, that we are being liked, that

[06:36] we are being subscribed to for a long time, and so on. But at the same time, I see quite a few cases where a new account is created, and where a new account is created, and

[06:51] success is the trendy format. Now, for example, in the same neural networks, TV series are also gaining popularity in content. Or rather, they are not gaining popularity; they are at the peak of popularity right now . And if we create an Instagram account and start publishing in an

[07:08] extremely trendy format, then large numbers of views immediately appear. But here, randomness also plays a role. Your account may or may not be successful.

[07:20] And the trend should be super popular, because now TV series are getting millions of views, and, accordingly, the new account will have,

[07:32] well, at first just tens of thousands, and then millions. To catch these trending formats, scrapers are needed. That is, we find our competitors and see what they are getting. And

[07:47] getting. And we need to find content that gets a lot of views on small accounts. And scrapers can be found small accounts. And scrapers can be found in my closed club Traffic Lab. This is a

[08:01] closed community of affiliate marketers where I share my connections and observations on the free traffic market. There you will also find ready-made combinations, namely for

[08:13] gambling, for goods, for neural networks, and so on. Link in the description. Come on in, explore, let's drive traffic together. It's faster and more efficient than moving solo. And the third thing we need to develop

[08:26] is patience. Yes, we can get into trouble right away, but if we don’t get into trouble from the first few videos, that’s okay. And when the very first videos fly in, it’s the

[08:39] exception, not the rule. As a rule, an account grows within 2 months. The first month there were at least some views. The second one has unstable views. That is, one video collected 2,000 views, another 20, the third a million. This happens on new accounts

[08:56] . Stable views appear when the account has, well, at least 2,000 subscribers. That is, the audience base has been assembled, but before that, we need to come to terms with the roller coaster and persistently and patiently move towards

[09:11] our goal. So, let's sum up the advantages of short videos. The largest audience volume. Well, you can't argue with that. Short videos have the most views and, consequently, the most people watch short

[09:25] most people watch short videos. Ease of content creation. These are generally not difficult to do, unless we have some kind of niche in video editing and so on. If we have a video editing niche, then yes, these reels are

[09:39] quite difficult to make and, accordingly, we have to spend both money and time on editing. In other cases, no. And there are a lot of references, that is, bloggers who create short videos, an extremely large number. The largest

[09:55] volume of bloggers is in this format. And we can find a ton of references, load them into the scraper, see what works for them, get inspired, and,

[10:07] works for them to quickly gain popularity . Cons. . Cons. The first subscriber activity is rapidly declining. The first subscriber activity is rapidly declining. If we're driving subscription traffic

[10:21] specifically to our own channel in short videos, then, accordingly, subscribers there burn out extremely quickly. That is, yes, we collected

[10:33] 60,000 subscribers, for example, on our TikTok account, I showed you that. But after account, I showed you that. But after a while, after a month or two, the activity among subscribers will be like that of a channel with, say, 5,000 subscribers, but which has recently

[10:48] gathered its audience. This is how short videos work: people watch them and quickly forget about them because they spend very little time with the blogger who publishes them. You just have to come to terms with it. And the traffic is difficult

[11:04] to process. If we're talking about short videos, then we need to build funnels, redirect them to a Telegram channel, create an offer, and so on, in order to further engage with this audience. We'll talk further about

[11:20] this audience. We'll talk further about another source of traffic, where you can reach your audience faster and more effectively. So, in short videos, effectively. So, in short videos, this process is complex, and the traffic processing system

[11:34] this process is complex, and the traffic processing system must be built even more must be built even more meticulously than the content plan itself for vertical videos. The second source of traffic,

[11:46] conditionally free, that I tested is long videos on YouTube. So we go to YouTube and see these horizontal videos, and yes, you can also get conditionally free traffic from them. And these videos can be

[12:02] free traffic from them. And these videos can be created without much effort. And the main advantage of this format is that the conversion rate is higher than that of short videos. Here, even 1,000 views can yield quite a high conversion rate for

[12:19] affiliate programs. Accordingly, you will have leads, you will have many clicks to the Telegram channel and, accordingly, even 1,000 views accordingly, even 1,000 views under the video can produce quite

[12:32] large volumes. For example, from one video with 1,000 views, 60 people can visit your Telegram channel . Or there will be three or four approved leads in the affiliate program. This means that

[12:47] one video can bring in quite a lot of money. And the more your audience interacts with your channel, the more they

[12:59] trust it. So, what's the secret to the success of long videos? The fact that a person interacts with this format for a longer time. For example, 20 minutes, uh, 1 hour,

[13:13] ah, 19 minutes. Well, sometimes they're 30 seconds long, but generally these videos are 10 minutes long, and that's enough time to build trust with our audience.

[13:25] And, accordingly, after viewing, she immediately thinks about where to perform the target action. Either subscribe to the Telegram channel or perform a target action on the affiliate program there, that is,

[13:41] buy something. And in this regard, such traffic is extremely attractive. And an important feature of YouTube is search traffic. That is, traffic. That is, people search for our product through this search bar. That is,

[13:56] this is the only platform with organic video footage that provides such traffic. That is, if a person is looking for how to cook borscht or how to

[14:08] write an application in Python, they go to YouTube. He doesn't go to TikTok, he doesn't go to Instagram, he goes to YouTube. And this is the huge advantage of this platform. Your videos are already being searched for by an

[14:23] interested audience. This is an ideal platform for schematic traffic. That is, we explain how to do something in a video, and then we attach a referral link or a link to a Telegram channel, and then we monetize it in the Telegram channel with

[14:37] Telegram channel, and then we monetize it in the Telegram channel with advertising or referral links, or we include our referral link directly in the video. And that's why our referral link directly in the video. And that's why search traffic is so cool. There is

[14:51] such a concept in marketing as the Ben Hunt ladder. It shows how knowledgeable a person is about their problem, our product, and how ready they are to make a decision. So, search traffic is already the fourth

[15:06] stage, almost the final one. That is, a person knows his problem and chooses who will solve it and to whom he will pay his money. And in this regard, we end up almost in this regard, we end up almost at the final stage, because when

[15:21] we pour in organics, for example, the absence of a problem, we can end up the absence of a problem, we can end up at this stage. This means the transaction cycle will be extremely high, and a person can take their first action

[15:35] on the affiliate program after several months, whereas in the case of search traffic, they already choose who to pay their money to. pay their money to.

[15:49] YouTube search queries that collects and uploads data, will help us use search as a tool. And, accordingly, we go to the site, select the Keywords section, enter the name of our niche and see which search queries are the highest here,

[16:06] using. For example, in the psychology bill we see that this word psychology bill we see that this word was entered 687,903 times in the last month . This means that there is potentially a huge flow of traffic

[16:24] we look at secondary search queries. For example, female psychology. 472,000 requests in the last month. Psychology of requests in the last month. Psychology of relationships 167,000, human psychology

[16:38] 75,000. That is, we understand that psychology is a fairly popular topic on YouTube . And, accordingly, we can advertise our product here if

[16:50] we have one. And we can create it specifically for this demand. For example, you can write about both an agent and a psychologist and promote it through horizontal YouTube videos. The conversion rate here will be quite high. I have already

[17:04] tested this. It is also important to look at the competition in search queries. That is, the psychology here is medium competition, red means high competition, and green means low. And while we're just getting started, it's important

[17:19] to focus specifically on green search queries, that is, low-frequency ones. But it is important to understand that the search volume is formed not by the number of channels, not by their size, but

[17:32] by the clickability of the preview. That is, if we have 1,000 subscribers on a channel and the we have 1,000 subscribers on a channel and the preview is clickable, then this video will be higher in search results than, for example, a channel with a million subscribers.

[17:46] Although it would seem that the audience there is larger, it’s just that our click-through rate from search is higher, and, accordingly, this way we can get into search results. But at the same time, if we still have little experience, then we focus on low-frequency

[18:02] search queries. Accordingly, we copy these queries from here and paste them we copy these queries from here and paste them into the tags. There is such a section on YouTube. And, as I already said, previews are the main factor in channel growth. That is, how

[18:16] well I click on it, it will go into recommendations. There will be views and, accordingly, sales for these videos. Accordingly, here we see a bad version of the preview design and here a good one.

[18:30] This means that the preview here is formatted according to the rules, and, accordingly, there the rules, and, accordingly, there will be more views here. And to get to the top of search results, your video needs to be more clickable than your competitors', as

[18:44] more clickable than your competitors', as we've already discussed, and we see the niche of winnings, that is, casinos, gambling, and so on. And it is important to format the preview according to the rules of three objects. That is, for example, the speaker’s face, a

[19:03] That is, for example, the speaker’s face, a signature and some object. If signature and some object. If we have, uh, without a face prevь, then the object we are talking about and the signature. And, accordingly, here are three options by

[19:17] which we can design the preview. And, accordingly, screenshot and save, accordingly, screenshot and save, because previews are 70-80% of success on YouTube. Accordingly, let us summarize. Advantages of horizontal rollers.

[19:32] Search traffic is the most engaged, the most potentially loyal, and the fastest to complete targeted actions. Furthermore, audience loyalty is higher due to the duration. Imagine a person watched 10 of your tracks, which is

[19:46] about 8 minutes in total. Or I watched three of your videos, which is half an hour in total. Well, it’s clear that loyalty will be higher among those who have watched your content longer. And the

[19:58] promoted channel has stable views. That is, if we collect an audience base, we will not fall below a certain value, and we certain value, and we will always have a base. This is a huge plus

[20:11] compared to all other sources of relatively free traffic. The downsides relatively free traffic. The downsides here, of course, are complex production; long videos are in any case more difficult to create than short ones. The most common

[20:25] copyright bans. They love to throw strikes here and you have to do it perfectly strikes here and you have to do it perfectly to avoid violating copyright. And, . Usually the third or fourth video gets into recommendations, but

[20:41] to get really good views, you need to post 10-15 videos. And need to post 10-15 videos. And

[20:54] now we move on to the most interesting source of conditionally free traffic. These are carousels on Instagram. That is, we publish a series of slides on Instagram. Here, as we can see, is my account. And, accordingly, this collects activity, it gets into recommendations and this brings us subscribers. Here we see a

[21:07] brings us subscribers. Here we see a person entering a code word and, accordingly, he receives a link to our product. Accordingly, this is

[21:19] great because a huge number of people on Instagram do not watch reels at all number of people on Instagram do not watch reels at all . That is, they are irritated by short videos, they don’t like all these sounds, they want to look at pictures, read text, and so

[21:33] on. And, accordingly, we attract this audience. If we go to audience. If we go to the statistics of our carousel and the main sources of views, we will see that there will be either a feed or interesting ones.

[21:52] This video of mine was only successful for subscribers. This carousel, excuse me. And, accordingly, we thus attract an audience that is not attracted by reels, but it is a fairly large layer, that is, our content is

[22:07] large layer, that is, our content is interesting to them and, accordingly, well, it would be stupid not to reach them. Rails are currently being actively promoted. Even the official Instagram account stated, "Make reels, we will

[22:23] actively promote them." Make carousels, sorry. And, accordingly, this can be said to be the main source of traffic on Instagram. And it's progressing even better than Resy. And I've seen quite a few accounts that live, that

[22:39] live exclusively on carousels, and they have hundreds of thousands of subscribers, they have very high activity under carousels, and accordingly, they bring in an audience. And the only rule for publishing is that we publish either a series of slides or one,

[22:56] and add audio. Audio is a must have. If we don't add audio, our carousel won't advance. In terms of pictures, we can publish one or

[23:08] several. It depends on your content plan, because sometimes there is just one picture, and that's the whole picture - it's a guide and the audio is just indicated . And, accordingly, this carousel moves forward. To be featured

[23:24] , we need to publish at least five carousels. There is an important rule here. These carousels are shown to subscribers first. That in order to publish them, we must already have a developed account. That is, it

[23:38] subscribers. That is, first we publish reels and promote the account, then we start publishing carousels. if we publish carousels right away. Well, I've

[23:50] seen accounts that are purely carousel-based, but we don't know their history. Perhaps, the rails are simply hidden there, but the fact remains . To get into the recommendations, you need at least five carousels. And I

[24:07] saw when, for example, the fifteenth carousel starts to fly into recommendations. And then, when we get views from recommendations, we can simply re-upload the old carousels and , uh, get traffic from them, accordingly

[24:21] . And if we use Instagram accounts, then in order to have multiple accounts, I recommend using the Mogin browser. It's a browser with mobile profiles, and each profile is like an independent phone.

[24:36] We can have 10 Instagram accounts on each phone and thus not have problems with multiple accounts. Link to Mologin in the description. Go ahead and explore. And, accordingly, the advantages of carousels are the ease of creating

[24:51] content. One carousel takes, well, literally 5 minutes to make. We look at what content our competitors are producing and create similar content. Or we look at what kind of ILRs are flying in for us or our competitors, and create carousels on the same topic. Next,

[25:08] capturing an audience with low competition. That is, they are interested in our topic, but at the same time the competition there is much lower than in the case of rails. And in the case of rails it is crazy and the conversion is higher than with reels. Yes, the conversion rate into the code

[25:25] word is higher there and, accordingly, into the target action as well. We recall the previous point about long videos on YouTube. The longer a person interacts with our content, the easier it is to motivate them to take a targeted

[25:42] action. People interact with carousels for longer. And that's why Instagram promotes carousels, because it increases because it increases session time on their app. And the downsides are that

[25:56] the format takes a long time to get going. Yes, we'll publish 5-15 carousels if we have zero accounts, and if we, uh, have subscribers, then it's purely for them. But, by the way, if you have subscribers, then this is a way to purely interact with them and

[26:12] increase audience loyalty. Threads are a relatively new source of traffic. And relatively new source of traffic. And right now, it's the flagship of dating, along with neurocommenting, because it's easy to create content here. If we're pouring

[26:26] vertical videos into a date, we need to both bypass the rules and, accordingly, generate videos with our models. All this costs both time and money. And in case of stress, this is quite easy to do. And in general, as an

[26:43] additional source of traffic, it will more or less suit any niche except gambling. I have never seen such stress poured into gambling. What does a standard funnel look like? We upload text posts. Next, in the profile header, we have a link to a

[26:59] Telegram channel or our product, and then a link to the Telegram channel or Telegram bot. Basically, it's the same as with short videos, except we have short videos, except we have text posts here, not videos. And,

[27:13] accordingly, an alternative funnel is carousels, the same ones from Instagram. Next, in the profile header, we link to the Telegram channel, and then the traffic goes to it . Yes, Instagram carousels can be duplicated using badads. This means that we

[27:31] monetize the same content twice. And, by the way, as practice shows, these types of carousels work equally well on Instagram and in threads. And, accordingly, if we create carousels on Instagram, our first carousels

[27:47] will not collect views. And if we re-upload them, then, accordingly, we will immediately get views from the first carousel, correspondingly, reactions and clicks to our Telegram channel. There is

[28:03] no need to configure the algorithms here in any way. We simply publish three threads a day on one topic, and the algorithms optimize very quickly . And if we have a lot of . And if we have a lot of accounts, then I recommend purchasing them from the

[28:18] FB Store. There we buy Instagram accounts and either create threads for them, or ThreadADS is already linked to them. Link to FB Store in the description. Go ahead and explore. Let's sum up the pros, tres. Just create content. We

[28:33] just write text and nothing more. And quickly get into recommendations quickly get into recommendations literally from the first e-posts. And the downside is that literally from the first e-posts. And the downside is that the audience is the most disengaged. I was venting my

[28:46] stress on Telegram channels, but I didn't really like it because there were a huge number of unsubscribes. That is, it is fine to increase the overall asset, but to rely on it as the main source of traffic, if our niche is not dating,

[29:00] well, in general it is possible, but not advisable; it is better to switch to short or long videos, or carousels. Well, the second disadvantage: there are no profile analytics services. disadvantage: there are no profile analytics services. This means the platform has barely been created, and

[29:14] patterns can only be identified manually, which requires looking at competitor profiles yourself. Telegram Darve is one of the few organic sources of traffic on Telegram. Specifically, we create a Telegram bot for

[29:31] search queries on Telegram, receive traffic to it, and redirect it to our traffic to it, and redirect it to our Telegram channel. This is what it looks like. That is, a person enters a search query into the Telegram search bar, they are given

[29:46] Telegram search bar, they are given our Telegram bot, and it is in this bot that the transition to our Telegram channel occurs. This works because when we have a small Telegram channel, it’s quite difficult to get it to the top of search results.

[30:01] And in the case of a Telegram bot, this is easy to do . We just create a bot and boost MAU. monthly active users or

[30:13] users active in our bot during the month. And thus the bot reaches the top of search results. And thus reaches the top of search results. And thus we accept this traffic. And this is what

[30:27] promoting a Telegram channel through Darve looks like. Let's create a bot. This can be done using bot Father. It's very easy to do. Even further is the optimization. This can be done using Google

[30:41] Trends, or using Yandex Wordstat, because search queries are more or less the same everywhere. That is, in Yandex, in Google and, accordingly, in Telegram they will also be the same. Next, we boost

[30:57] also be the same. Next, we boost MAU and specify a link to the main channel in our bot MAU and specify a link to the main channel in our bot . This can be done in . This can be done in the description, as I showed. Is it possible to issue it

[31:09] when the bot starts? Well, here, I think, if you press start, there will also be a link to this Telegram channel. And, accordingly, the UIA cheating. We simply enter this search query into Google, choose a

[31:25] convenient service and, accordingly, receive receive a boost. Let's summarize the advantages of Darveys. Telegram's internal traffic is the most engaged, meaning our reach will be the

[31:39] highest, because with external traffic, if a person is on another platform, it means they're more interested there. And in the case of Telegram interested there. And in the case of Telegram traffic, if a person came to us from a

[31:53] Telegram search, then most likely this is their main platform, and the reach will be the highest. Furthermore, traffic is more interested in our product than people. from advertising, from recommendations. Let's recall what we discussed in the

[32:09] Let's recall what we discussed in the case of horizontal videos on YouTube and VidQ. If a person finds us through a search, then he is already at the fourth stage of Ben Hunt's ladder . That is, he chooses a company that will solve his request. He

[32:25] a company that will solve his request. He chooses who to pay the money to. And we can become this choice. And the downsides of blocking such Telegram bots are often removed because the cheating is discovered. But nevertheless, we manage to

[32:41] redirect this traffic to our [snorts] Telegram channel. And it is important to choose Telegram channel. And it is important to choose traffic, the traffic source must be based on your topic. What is interesting to the audience of one platform may

[32:55] the audience of one platform may not be of interest to another, as we have already said. Well, it is important to follow the rules of each platform. For example, MBLg should n't be exposed on TikTok at all. That is, there it’s all done with huge restrictions

[33:08] , but on Instagram there are no problems at all . Accordingly, we choose Instagram as our main platform for gambling . And where to fill in which niche, you can find out all this on my YouTube channel. So stay and

[33:24] YouTube channel. So stay and watch other videos. Good luck. Yeah.