I Grew 15 Telegram Channels to Learn These 4 Tips for Beginners

[00:02] monetization and gain a foothold in the Telegram market. I've been in this market for six years now, and in this video I'll share tips for beginners on how to achieve the results they want, or help experienced traders get off the ground. Over the course of my career,

[00:18] I've developed 15 Telegram channels and led them to confident monetization. And I have them to confident monetization. And I have something to share with you. And the first piece of advice: the best strategy at the start is a high CPM plus organic traffic. As we've already

[00:34] CPM plus organic traffic. As we've already learned in previous lessons, to achieve monetization, we need to choose a topic. Not the one that interests us, but the one that sells well. Namely, the demand for advertising there is

[00:49] high, and this advertising is expensive. Accordingly, we need a combination of Accordingly, we need a combination of expensive advertising and organic traffic. And then something happens, and we start monetizing our Telegram channel.

[01:06] The most important metric here is CPM ( CP Mile), or cost per 1,000 views, because this metric is used to calculate the cost of advertising on Telegram. Three channels, so to speak, may have identical

[01:23] reach, but because they cover different topics and have different CPNs, their advertising costs vary significantly. And, accordingly, to earn more, we need a topic with a higher CPM. The

[01:40] topic with a higher CPM. The CPM formula is the cost of placement divided by the number of impressions and multiplied by 1,000. To put it more simply, multiplied by 1,000. To put it more simply, 1,000 CPM and 5,000 reach. The price for

[01:54] advertising will be 5,000 rubles. Accordingly, 1,000 rubles. for 5,000 rubles. Accordingly, 1,000 rubles. for 1,000 impressions, 5,000 coverage, 5,000 rubles.

[02:06] 1,000 impressions, 5,000 coverage, 5,000 rubles. 300 CPM and 7,000 reach. The price for advertising will be 2,100 rubles. That is, 300 rubles for 1,000 views. For 7,000, respectively, 2,100 rubles. And in this example, we already see that, depending

[02:23] on the topic, in this topic, with a higher number of views, the cost of advertising is lower, in contrast to the first example. Accordingly, we need to choose exactly these topics and think about how to

[02:39] drive organic traffic to them. To find out the CPM, we need to select a Telegram channel from the topic we're interested in and write to the admin about advertising. We write:

[02:52] "I want to buy advertising from you. My channel is such-and-such. If you don't send your channel, then most likely you won't be told the cost of advertising. And you are told the cost, and you calculate the CPM using this formula.

[03:08] Accordingly, this is how we find out the CPN, this is how Accordingly, this is how we find out the CPN, this is how we, uh, explore various markets and, depending on this, understand where we should enter and where not. A high CPM

[03:21] should enter and where not. A high CPM is from 1,000. And from personal observation, the higher the CPM and the more expensive the advertising, the more open the

[03:33] expensive the advertising, the more open the admins and participants of this market are to new things. In expensive topics, they are open to organic traffic, unlike they are open to organic traffic, unlike

[03:48] because I was simultaneously in many topics and in the product category, where 1,000 CPN from me was quite actively taken conditionally free traffic from TikTok, from

[04:00] YouTube, from Instagram and so on, unlike conditionally knowledge-based ones, where 200 dash 300 CPM, The admins there are very conservative; they work as usual, and if they see someone using unconventional methods,

[04:16] they're less likely to take their ads. But in the product category, crypto, and in the product category, crypto, and self-development, this type of traffic is quite actively acquired. I explain this by the fact that successful admins quickly

[04:32] master internal traffic and need additional traffic. And so, they explore new traffic sources. And when we drive organic traffic, we

[04:45] don't violate Telegram's rules or market rules. We do everything according to the rules. There's no need to consider this traffic cheating. There's nothing wrong with that. And so, we implement this combination.

[04:59] so, we implement this combination. We drive traffic from YouTube, TikTok, We drive traffic from YouTube, TikTok, real-time streaming, and Stress. We forward this traffic to Telegram and then sell ads there. I have several videos with

[05:15] real-life cases of how I drove Telegram channels this way and monetized them. You can watch them on my channel. And yes, let me remind you, a high CPM is 1,000+. What topics are suitable here? Crypto, self-development, IT, and so on. Well,

[05:33] crypto and various crypto channels, these can be original channels, or they can be news channels. So, we publish news about what's happening in the crypto world, and these channels are also highly monetized. Self-development

[05:50] monetized. Self-development is a female target audience, and it's a is a female target audience, and it's a crossroads of psychology and education. And a lot of people take advertising there because it's suitable for psychologists, online schools,

[06:05] suitable for psychologists, online schools, and everyone else. And, accordingly, there's a high demand there. And IT needs no introduction. There are neural networks, various programming publics, and so on. And you can learn more

[06:21] about all these connections and the Telegram market in my paid Telegram channel, Traffic Laab. It's a closed community of arbitrageurs, where I share connections, developments, and market observations. Right now,

[06:36] you can find lessons in Trafficlub. Specifically on Telegram. These are lectures on how the market works. There are also guides on selling a Telegram channel. For example, you've

[06:48] uploaded it but want to sell it, or you've uploaded it specifically for sale. There you'll uploaded it specifically for sale. There you'll find information on prices, guarantors, and clients. There are even several audio podcasts there, as well as ready-made

[07:02] bundles, creatives, Telegram channel formats for advertising, and so on. The link to Trfficab is in the description. Come and explore, I in the description. Come and explore, I invite you there. And the second piece of advice is to go

[07:17] with the flow. As strange as it may sound, and no matter how much everyone tells you not to follow the crowd, to be an individual, and so on, here I tell you specifically: just follow everyone, just watch where

[07:33] everyone, just watch where the market is going, and go with it and with it. Look for a growing niche and simply join it and be an average admin. And this is already the basic minimum to understand how the

[07:48] Telegram market works, not on Theoretical videos, but in practice, and also start buying and selling advertising, organizing,

[08:00] and so on, because too much theory without practice leads nowhere. And this is the easiest and safest way to gain practice, because you're doing exactly the same as other market participants. And,

[08:15] accordingly, the likelihood of error is lower if you improvise. At first, you go with the flow, and then the flow follows your path. flow follows your path. Because first, we study how

[08:29] the niche is structured, what the rules are in our topic and in Telegram in general. And once we know them, we can already play them to our advantage. Let's analyze the signs of a

[08:41] growing niche, where the market is active, advertising is sold and purchased, traffic is moving, traffic is moving, and so on. And if traffic is moving, being sold and

[08:56] purchased, then we can become part of this market. First, at least 20 channels with traffic. And second, advertising is regularly sold in the channels . Here's how to do it. Go to the TGSAT website

[09:12] and select the topic section. Accordingly, here we select We'll go into each go into each channel and study how it works,

[09:25] what the metrics are, and so on. We need to find anonymous channels, because they mostly sell ads.

[09:41] Let's choose this one, for example. Ah, and we see that the statistics are negative. And here we need two sections. The first is advertising effectiveness, and the second is advertising effectiveness, and the second is subscriber acquisition. First, we go

[09:53] to advertising effectiveness and see if this channel is selling anything. We see that it's selling on the eleventh, with

[10:07] two ads sold, and one ad sold on the tenth. one ad sold on the tenth. It seems this channel has cash flow. Next, we go to the subscriber acquisition section

[10:25] We go there. And here we can see what kind of creative is being used. what kind of creative is being used. And we see that it's creative here. Um, as we can see, this channel is on traffic,

[10:40] and it's also actively selling ads. Accordingly, we conclude that it's Accordingly, we conclude that it's possible to buy and sell advertising in education. And, accordingly, organic traffic is also possible. The only thing that's

[10:54] traffic is also possible. The only thing that's confusing is, uh, Negative statistics. But we go to the subscribers section and, accordingly, see if there is any and, accordingly, see if there is any overall engagement. Here we see that

[11:07] there are both subscriptions and unsubscribes for January 12th and for the 11th. So, we conclude that there are a lot of subscriptions and unsubscribes, and there is an

[11:21] a lot of subscriptions and unsubscribes, and there is an influx of traffic, but unsubscribes don't influx of traffic, but unsubscribes don't outweigh it, but there is subscriber acquisition. And, if we find at least 10 more such

[11:36] Telegram channels, then we conclude that it's possible to enter the education category that it's possible to enter the education category . You get the idea. Tip three: Don't

[11:48] follow the market leaders. The most common mistake is when a newcomer comes to the Telegram market and immediately starts following the example of some top

[12:01] channel, for example, Topor, Moskvach, and so on. This is a mistake, because they so on. This is a mistake, because they rose to prominence when the market was different. They used other loopholes to rise to the top. And, accordingly,

[12:17] they play by different rules now. Their budgets are tens of times rules now. Their budgets are tens of times larger than Newcomers. They have more advertiser contacts. They have more resources. And, accordingly, they

[12:32] play by different rules, and we can't compete with them. For example, if we take can't compete with them. For example, if we take Moskvach, this channel was launched in Moskvach, this channel was launched in 2021, when an opposition figure returned to

[12:46] 2021, when an opposition figure returned to Russia, and on that newsbreak, the channel gained anywhere Russia, and on that newsbreak, the channel gained anywhere from zero to several hundred thousand subscribers. This promotion method can be used, but it's important to understand

[12:58] that the channel has changed several times since then , and, accordingly, it's not suitable for us as a benchmark right now . Instead, we can use smaller Telegram channels as benchmarks; they already have cash flow, sell

[13:15] they already have cash flow, sell ads, and, therefore, exist in the Telegram market, and aren't simply unprofitable. For example, here's the unprofitable. For example, here's the Moskovskie teiny channel, 12,000 subscribers.

[13:28] If we scroll through the feed, we'll see that this channel that this channel sells ads quite actively. Right now, for January 11th alone, we found two ads.

[13:45] We can also scroll through the feed and see how many scroll through the feed and see how many Ads are sold per day. Typically, two per day. And we see that the reach here is 1.7.

[13:58] Accordingly, if we have zero subscribers and are just starting to upload our own Telegram channel, it would be more logical to use Telegram channel, it would be more logical to use

[14:14] As we can see, the statistics here are negative, but advertising is selling, and we can take several of these Telegram channels and see where they buy ads, where they sell them, who their advertisers are, where

[14:26] they are placed. It could be Tegin, it could be Yandex's advertising network, and it could be Yandex's advertising network, and so on. And it is these channels that are worth emulating. As we can see, they have grown from 10

[14:44] to 12,000 subscribers in a year. And the channel as a whole began its activity in 2023. Well, yes, they haven't grown much, but nevertheless, the channel is working,

[14:57] advertising on it is selling well. And it is important to look for a benchmark among those who are two or three steps above you. And when you already have, for example, 10,000 subscribers, then as a benchmark we can take those with

[15:14] as a benchmark we can take those with , for example, 20 or 30,000. own Telegram channel, it's important to use different traffic sources,

[15:28] at least two, because one traffic source may stop producing results, and, accordingly, your Telegram channel will die. And here, along with organic traffic, I can recommend, for example, the Troft bot. This is a bot

[15:44] that allows you to promote your Telegram channel in several your Telegram channel in several ways. For example, mallooking, so you can ways. For example, mallooking, so you can

[15:57] your potential audience's stories from bot accounts, a combine for channel chats. For example, you can transfer the content of one Telegram channel to your own, that is, uh, not spend money on

[16:11] to your own, that is, uh, not spend money on content creators and simply duplicate posts from one Telegram channel to yours. Or, if you have several Telegram channels with the same content, you can do the same. There is also

[16:28] do the same. There is also neurocommenting, there is also a grabber, and you can also use Stories tagged. So, a person receives a notification that they've been tagged in a story, and there's an ad creative for your

[16:43] Telegram channel. The link to Traftop is in the description. Go ahead and explore. And the fourth piece of advice is to just start something, because, as a rule,

[16:56] something, because, as a rule, in my experience communicating with beginners, I get the impression that the biggest holdback at the start is the fear of making mistakes and the holdback at the start is the fear of making mistakes and the fear of starting with the wrong actions. And here

[17:10] fear of starting with the wrong actions. And here I'll reassure you, because getting the niche wrong isn't scary. What I said in the previous points, uh, is worth focusing on. But if you don't get the niche right the first time, that's okay

[17:24] , because you can always adjust, because your project will change as you go, and that's normal, because the market changes, normal, because the market changes, advertising demand changes,

[17:38] subscriber audience demands change, advertisers' sales plans change, and, accordingly, your project will also change to meet market demands.

[17:50] You can't escape it. For example, here's the path of my first Telegram channel. I initially created a tech blog , then I converted it into a channel

[18:02] with product selections from AliExpress. That is, I published referrals from AliExpress and received a commission when people bought through my referral

[18:14] people bought through my referral link. Then I converted it into a freebie channel. link. Then I converted it into a freebie channel. It's an aggregator of various promo codes with free subscriptions, access to services, and so on. It has Yandex.P, OKO,

[18:29] and all the rest. And then I converted it again into a product channel, but it wasn't just Alec; it also had Yandex Market, Wberies, and so on. So,

[18:42] Market, Wberies, and so on. So, over the course of its existence from 2020 to 2024, this channel went through four stages. And, accordingly, your project will also change, and that's normal. And once you

[18:59] understand that it's time to transform your project , you will look at your competitors and, accordingly, imitate them. Because if imitate them. Because if your, uh, colleague is doing

[19:14] something and you know that they have Monetization, which means they're they have Monetization, which means they're doing it for a reason. And, accordingly, you'll monetize your Telegram channel

[19:26] if these four conditions are met: high CPM plus organic traffic. This is a must-have combination. Expensive advertising and easily acquired traffic. You don't

[19:39] advertising and easily acquired traffic. You don't follow the top performers, but rather those follow the top performers, but rather those two or three steps ahead of you. two or three steps ahead of you. And third, you follow the market, you

[19:51] And third, you follow the market, you see what trends are there, and you imitate your competitors. And fourth, you simply don't sit idle, you don't procrastinate on TGstati, you

[20:04] on TGstati, you don't endlessly browse topics and ponder where to enter. I would simply dedicate a couple of days to this and then simply dedicate a couple of days to this and then start uploading content to a channel.

[20:20] And in this case, you'll achieve monetization. Good luck.