The 2% Rule That Changes Everything
39sIntroduces a counterintuitive rule that promises life change, sparking curiosity and engagement.
▶ Play ClipThis video explores the concept of the comfort zone and introduces the '2% rule' as a framework for personal transformation. The speaker shares a personal story of being fired from his job, which forced him to leave his comfort zone and pursue content creation, leading to his success. The core message is that only 2% of people choose the difficult path (the stairs) over the easy one (the elevator), and those are the ones who achieve their ambitions.
A sentence from the book 'The Crisis of Comfort' deeply affected the speaker: 'What makes you feel comfortable can destroy you.' This highlights how comfort zones can be detrimental.
The speaker was fired from his job in February 2023, which initially felt like a failure but later became the best thing that happened to him, forcing him to focus on content creation.
The comfort zone is doing things that feel comfortable but have limited long-term benefit, like scrolling on social media instead of studying or exercising.
Perfectionism and comparison are key reasons. Perfectionism stems from childhood where only perfect results were praised, leading to fear of starting. Comparison with others leads to frustration and quitting.
From 'The Crisis of Comfort': 98% of people choose the easy option (elevator), while only 2% choose the difficult one (stairs). This applies to most life choices, and the 2% are the ones who achieve their goals.
Successful people make their habits part of their identity. They continue consistently, not just for results but because they can't imagine life without it. Consistency is more important than perfection.
A hadith states: 'The most beloved deeds to God are those that are done consistently.' It's better to do a little every day than to do a lot occasionally. Don't tie habits to a specific timeframe; make them permanent.
The key to breaking out of the comfort zone is to consistently choose the difficult path (the stairs) over the easy one (the elevator), making positive habits part of your identity. The 2% rule reminds us that only a small minority achieve their ambitions by persevering through discomfort.
"The title promises a life-changing rule, and the video delivers a clear, actionable framework with personal testimony."
What is the 2% rule?
Only 2% of people choose the difficult option (stairs) over the easy one (elevator) in life choices, and those are the ones who achieve their ambitions.
10:34
What book introduced the 2% rule?
The Crisis of Comfort
10:34
What percentage of people take the elevator according to the 2% rule?
98%
11:43
What is the main reason people stay in their comfort zone according to the video?
Perfectionism and comparison with others.
07:19
What hadith is mentioned to emphasize consistency?
'The most beloved deeds to God are those that are done consistently.'
15:29
What personal event forced the speaker out of his comfort zone?
He was fired from his job in February 2023.
03:48
How does the speaker suggest making a habit permanent?
Make it part of your identity so you can't imagine life without it, rather than tying it to a specific timeframe.
12:40
Comfort Can Destroy You
A powerful, counterintuitive insight that challenges the common belief that comfort is always good.
02:20The 2% Rule
A simple yet profound statistical observation that can reframe how people approach difficult tasks.
10:34Identity-Based Habits
Explains why successful people persist: they integrate habits into their identity, not just their goals.
12:40Consistency Over Perfection
Quoting a hadith, the speaker emphasizes that small consistent actions are more valuable than occasional perfect efforts.
15:29[00:01] If you actually do them, or even if you push yourself to start, you don't stick it. You keep planning to study,
[00:14] but never actually begin. You enroll in a course, push yourself, and finally take the first step, but then you don't finish. You want to be a successful person like the ones you see on social media: good-looking, in great shape, educated, accomplished, and wealthy, see on social media: good-looking, in great shape, educated, accomplished, and wealthy,
[00:28] know how to do it. Something is holding you back. The surprising thing is that you can break free from this hold with just one rule in your life: the 2% rule. If you understand and apply it correctly, your life will completely change. In the
[00:40] If you understand and apply it correctly, your life will completely change. In the ease my task for me and untie the knot from my tongue that they may understand my speech. I swear by God, I swear by God, without exaggeration. This episode is one of the most important episodes you could ever watch. If I could, I'd
[00:54] hold every young person's hand, kiss it, and tell them to watch this episode. Please pay close attention to every word said in this episode. None of us doesn't want to succeed, doesn't want to achieve the ambitions we dream about while we sleep, the dreams we see right before our eyes as we gaze at the
[01:08] ceiling. None of us doesn't want to look good, have a nice body, own a beautiful house and a nice car, work our dream job, open the business we've always wanted, learn the skill or hobby we've always dreamed of, or achieve anything we
[01:22] generally want to do in our lives. But with all this wonderful ambition we dream of, sometimes we don't know how to take the wrong path. We find ourselves planning so much for something, and then... I don't do it with so many plans, like studying but not actually studying. I'm afraid to take the step. I want to
[01:37] take it, I want to succeed, and success truly fills my being, but I'm afraid. Or if I do take the step, something holds me back, preventing me from continuing. I don't persevere. I take but I'm afraid. Or if I do take the step, something holds me back, preventing me from continuing. I don't persevere. I take course, I go to learn the skill I dream of having, but
[01:52] something holds me back, preventing me from continuing. Something is wrong with me. Why is this happening to me? The truth is, I was one of the people for whom this was a huge problem until I did one thing that radically changed my life. This thing, by some divine
[02:06] decree, is the reason for all the achievements I've made, even if they seem small to many people. But for me, considering my situation, it's a huge achievement. A few days ago, I was reading a book called "The Crisis of Comfort," and while I was reading this book... I read a sentence that deeply hurt me.
[02:20] This sentence stirred up painful memories and made my eyes well up with tears. The sentence says, "What makes you feel comfortable can destroy you." This sentence might seem contradictory when you hear it now— how can the very thing that makes me comfortable and happy destroy me? To understand this sentence, let me tell you a
[02:35] story, one of the most painful stories I've ever heard, or rather, one that deeply hurt me when it happened, but which radically changed my personality. One day in 2023—and I'll never forget the month, it was February, in the winter—I was working at a company at the time—I won't mention its name—in a
[02:50] specific field. I don't want to go into details about the field or the company. Anyway, one morning I went to details about the field or the company. Anyway, one morning I went to sat at my desk. My manager came and stood next to me. As she
[03:04] hands were shaking, but I didn't understand was talking to me, telling me something to do at work, I felt like she was stammering, like she was to do at work, I felt like she was stammering, like she was doing something wrong as she spoke.
[03:17] know I'm a very perceptive person; I can tell when something's not right, when something strange is happening. Anyway, even though people asked her what was wrong, she said nothing was wrong. I felt uneasy, like something was going to happen, something strange was going to happen. And before I
[03:33] tell you what happened, I should mention that at that time I had just started creating content. I hadn't really finished it yet, just a few months. I had a very small number of followers, and I wasn't getting any income from the content. I was passionate and had a lot of energy and love for the content, but I was afraid to quit my job. I was afraid to
[03:48] quit my job because If I quit my job, what will I do with the content? My job is kind of a part of my life. with the content? My job is kind of a part of my life. If I leave, I'll just market myself. I love content, but I'm afraid to quit. I'm afraid to focus on it
[04:02] completely and lose what I have, which is basically my lifeline, or let's be honest, it pays me a certain amount of money at the end of the month. Anyway, back to our topic. I was sitting in my office when someone from outside came in. They said, "Sir, the manager, CEO,
[04:16] or owner of the company is waiting for you in the office." I said, "Okay, something's wrong, and I'm going in to find out what it is." I went to the manager, and he told me to sit down. His tone was very curt, so I asked him, "Sir, what's going on?" In short, he told me that I could
[04:30] n't be with the company from today. He said it bluntly: it would be difficult for me to have a place among us. I wanted I need to understand what happened. Did I do something wrong? I want to understand what I did wrong. What caused this? So, to put it simply,
[04:46] I did something wrong at work. It wasn't a big deal at all; it was just a mistake I made without realizing it was wrong. If any company owner didn't want to let go of an employee, or if they valued that employee, they would have told the person that
[04:59] it was wrong and that it shouldn't happen again, and they would n't let them go. But what happened to me was the complete opposite. I was fired from the company that day. I'll never work was supposed to finish at 5:00. I was on my way home, so it was
[05:12] 2:30. I was leaving feeling like a failure, like I'd never succeed at anything. I felt incredibly disappointed and angry about what had happened to me. He was upset because he didn't know what to do with his life. He felt his life was going to fall apart and be ruined. At the same time, he was angry because deep down he
[05:28] wanted to leave the company. He loved content creation and wanted to dedicate all his time to it so he could make something of it. He saw himself in the content field, but he was afraid to leave the job. He went home early, and his family was surprised. He told them he'd been
[05:41] fired. Honestly, he's never forgotten that moment. But today, at 26, the best thing that ever happened to him was being fired. Because when he was fired, he started focusing
[05:53] all his energy and effort on getting into content creation. He knew he had to fail. And today, thank God, I've achieved a degree of
[06:06] success. Or, I feel like this is an achievement for me, and the reason for this achievement, after God Almighty, is that I got out of my comfort zone. My comfort zone was work, and I got out of it by being fired
[06:20] from my job. And that's the topic of today's episode: the comfort zone. In short, the comfort zone is when we do something we feel comfortable doing, but we know it won't benefit us in the long run, or it won't benefit us, but its benefit will be very limited. For
[06:35] or on social media, or scrolling through TikTok, and not do the tedious, boring things, or things you don't enjoy doing, like studying or exercising. That's the comfort zone. Choosing to go to the gym is the same thing. You exercise and lift heavy weights, while you
[06:52] sit on the bed at home and do not exercise. Your sitting on the bed is the comfort zone. You want to start a course, and you know that if you take this course, it will benefit you, and you know that if you finish this course and gain experience in this field, you will earn very good money if you work in it,
[07:05] but you choose not to take this step at all. This is called the comfort zone. When will you succeed in your life? When you know how to break the comfort zone. When you know how to put yourself in a difficult situation where you are not comfortable and continue in it despite its difficulty, its unpleasantness, and its tedium. But before I tell you
[07:19] how to do this and tell you the 2% rule, which is considered one of the most important rules in life, let's first know what is the reason that makes us stay in our comfort zone and not get out of it. The first thing is perfectionism, that I want to do things
[07:32] in the perfect or ideal way, and this is because we were raised from a young age with the idea that 9 is a bad thing. How to get 18 out of 20 on an exam? Your cousin got 20 out of 20 on the same exam. Why are you only first in your class? Isn't it better to be
[07:46] first in the school? Bravo, you're smart, but you'll be even smarter when you're first in the school. The achievements we made when we were young, though not perfect or lacking a very small element, didn't receive any encouragement. You felt that because of them,
[08:00] you let your parents down, that you weren't worthy of their trust and the responsibility they placed on you. So, a 9, even though it's a very good grade and just one point away from the final, became something shameful or disgraceful because it would n't make your parents proud. If you
[08:15] were in school and getting 20 out of 20, someone who got 18 out of 20 would be considered a failure, someone who didn't meet your standards of perfection. This is where the idea of perfection comes from: in order for people to support me, be pleased with me,
[08:27] or like me, I have to do things perfectly, or even just to impress them. I am pleased with myself. The thing must come out in the perfect form. I will study. I must study the right way. I will go and take the course in the best place that offers this course.
[08:42] I want to be perfect and take things in a perfect way. As a result of the perfectionism that we happens? If we no longer take the step, or if we break the part inside us that makes the step and start something and start pushing, we find that we don't know how to continue. Why? Because
[08:58] we go into things with very high expectations, the idealized expectations we were raised with. So when we push ourselves into the course, or when we start studying for 10 or 15 minutes, or when we start spending time with people, talking to them, and making friends, we start to feel that our
[09:11] expectations have been shattered. We start to feel that what's happening is less than what we expected, and we experience a kind of frustration, so we don't continue. And then there's the comparison thing. Our parents used to compare us to our aunts, our cousins, our neighbors, our friends. So we also develop this idea of
[09:25] comparison—the idea that I have to evaluate myself based on the people around me. Am I good or bad? Not based on the achievements I make, but based on what the people around me are doing. Have I surpassed so-and-so in this area? If so, bravo to me, I've accomplished something. So I'm always
[09:39] comparing myself. I wish I could be like the people on social media who always happy, who are always taking courses, and who are always proud of themselves. So when I start with something simple, I start to get frustrated. What do I do? I choose
[09:53] not to finish something, and that's the main reason we don't step outside our comfort zone. Stepping outside we don't step outside our comfort zone. Stepping outside ideally, so I choose to postpone them until I can do them
[10:07] perfectly, rather than start now and not do them perfectly. Shehab, what you said, I swear to God, is exactly what I'm going through. What should I do? What should I do to get out What should I do to put down my phone and start achieving the goals I
[10:20] want in my life? What should I do to start in the field I'm passionate about, to study hard and get good grades, or to get into the college I want? The solution is in one word: break the comfort zone. And that's what we're going to talk about now: how to break this cycle, how to put down your
[10:34] phone and do the difficult thing you want to do. How do you start the course and continue with what you want to begin? Now, let's look for one of the most important rules I've ever read: the 2% rule. It's from the book "The Crisis of Comfort," which I read and which brought back painful memories. The
[10:47] Crisis of Comfort," which I read and which brought back painful memories. The something very peculiar, and the problem is that it's repeated in everything. The main point was that only 2% of people choose to take the stairs, despite the availability of
[11:02] elevators, while 98% of people, or the vast majority, take the elevator. I know it's difficult, so let me simplify it. The author asks why the majority take the elevator and only 2% take the stairs, even though scientifically, people who
[11:15] take the stairs improve their health significantly. Their heart rate is higher than those who take the stairs. In elevators, the percentage of people whose health and physical condition improves is higher than those the benefits for those who take the stairs,
[11:29] some people still choose the elevator, and it's not a small number, it's the majority, 98% of people. When the author started researching this, he found that this percentage is almost identical in everything: 98% of people who want to start something they want either don't start it or stop
[11:43] after a very short time, and only 2% of people complete it and continue. So the author established a very nice rule: 98% of people choose the easy option in all their choices, they choose to take the elevator, and only 2% do
[11:58] the thing and continue with it. These are the ones who choose to take the stairs. These 2% are the ones you want to achieve what they achieve—the people who are the 2% who actually do the thing. Even though they do n't like it at times, despite its difficulty, its depressing nature, its tedium, its repetitiveness, and its boredom,
[12:14] they do it. They keep going. They keep going even though no one They keep going even though no one is watching them. They keep going even though they know no one will applaud what they're doing.
[12:26] Now, these are the ones who achieve the ambitions that everyone admires. So why do they manage to achieve their ambitions? And even after achieving them, they keep going and continue, reaching very high levels. They revel in success because what they do isn't
[12:40] just something they do for the sake of it. It has become part of their identity. They do it not because they want to succeed; they do it because they can't live without it. They train not just because they want to have a good physique, but because... He works out
[12:55] because he can't imagine living his life without it. He knows, like, "Is it possible, guys? Is it possible that there are people living in this world who don't work out?" There are people like that, I swear. He's turned it from a goal he wants to achieve into something that's become part of his identity. "I
[13:07] can't live without doing this," he says. That's where the point of consistency comes in. He continues doing what he loves so much, even though there are times when he can't do it. He goes and films a video, like the one I'm filming now, and today's episode, even though it's still dawn and I
[13:20] went to pray and came back to finish the episode. And even though I couldn't film this episode and kept saying I'd record it tomorrow or at the end of the week, and I wouldn't do it this week, it's become part of him. So he starts to continue doing it, continuing regardless of
[13:34] his feelings, regardless of what he's going through, regardless of whether anyone will applaud him. Now, regarding what he's doing, regardless of whether it's boring, tedious, or unpleasant, the thing he's doing is continuous, relentless, and never-ending. Honestly, guys, consistency is a million times more important than doing
[13:49] something exceptionally well. It's much better and more beneficial to study every day, even for just 20 minutes, than to study only one day a week for two hours. Taking one simple course—it doesn't have to be the most powerful course in the world—and taking it
[14:04] alongside other important things in my life is much more beneficial and better than taking a course when you feel you'll only take it when you have absolutely nothing else to do. Because, honestly, that never happens. If you take it when you have free time, there will come a time when you'll get busy, or overwhelmed,
[14:17] or you'll feel that your expectations have dropped regarding the thing you entered with high expectations, and consequently, you'll stop. People who are talking Learning a language is a lot of work. He spent years studying, practicing, and doing a lot of other things. But he's in the middle of the journey, or at a certain point in the journey, and
[14:31] now that he can speak the language, he can't quite grasp it. He can't imagine going a while without reading or speaking Spanish. It's become a part of him personally. Spanish. It's become a part of him personally.
[14:46] my identity, a part of my personality. I'll make a video even if it's late, like 5:00 AM right now. I'll make a video even with the worst equipment and lighting. I'll keep going. That's why, when you're trying to create a positive habit or break a negative one, don't tie it to a
[15:00] specific number. Don't say, "I'll stop this bad habit for 90 days." You'll reach 90 days, but then what? You'll reach the point where, after 90 days, you'll relapse and go back to that bad habit you quit. Or, I swear, I'll keep going to the gym
[15:14] for 90 days and improve my body within three months. Okay, great, you've improved your body and it looks amazing after 90 days. So what happens then? We should n't tie things to a specific timeframe. We can set a timeframe as a form of motivation, but I swear I'll reach that
[15:29] timeframe. Whether I reach the result I want or not, I'll continue. By God, the Prophet, peace and blessings be upon him, said it in a very simple hadith. All that we've been talking about is summarized in one hadith: "The most beloved deeds to God are those that are done consistently." And the heart is that I should continue with the thing, even if I'm doing the least. You don't need to
[15:42] exert a huge effort; you just need to continue with it. You don't need to do it perfectly; you just need to continue doing it normally. So, so-and-so does it perfectly? Don't worry about so-and-so. We already discussed this comparison thing
[15:55] at the beginning of the episode. If I don't do it perfectly, I'm just failing myself. There's no such thing, man. Just do it, do it, and stick with it, and then I'll do it perfectly. The point is, you want to start perfectly, but when you start and find
[16:07] things aren't going perfectly, you stop. Why? Because things aren't going according to the plan your mind has created. You prefer to live in that story or fantasy rather than the normal way. Most things in your life revolve around what you do when you're alone, what you do when
[16:22] no one is watching, what you do knowing that doing something difficult and boring, even though it's the right thing, won't reward you right now. Do you continue and persevere, or do you stop? Will you take the elevator in every choice you make in life, or will
[16:36] you dare to take the stairs just once? In every choice, you Every negative habit you have in your life, or every positive habit you want to have, remember that there are elevators and stairs. You'll either be remember that there are elevators and stairs. You'll either be like 98% of people and take the elevator
[16:50] and do the bad thing you're still doing, or you won't do the thing you want to do. Or you'll take the stairs and be like the 2% you see and admire, the ones you wish you could be like. Get out of your comfort zone before it's too late. That's
[17:03] for the episode. Now, there's something new and important I want to know. Recently, many young people have been messaging me saying they have a lot of problems. They have problems or they want someone to think with them about specific issues. They want someone to sit down with them, sort things out,
[17:18] organize their thoughts, and get their lives in order. I get so many messages like this, honestly, so many. And when I reply to them, I do what I can, but Recently, the messages have increased, and thankfully, after it occurred to me, it became clear that many young people were contacting me. So, my team and I came up with the idea of
[17:32] doing sessions. These sessions will be one-on-one, meaning anyone who wants to join the sessions, or anyone who wants to organize their thoughts and get their life in order,
[17:44] can book a session with me. These sessions will be one-on-one via Zoom and will be paid. There will be a link below that you can click to connect with the team. To book a session with Shehab, they will provide
[18:00] all the details. Now, for those who can't afford it, does this mean we won't say anything? Of course not. Our episodes will continue as usual, and most of what will be said to these people will also be the same. The same thing that will be said in our episodes came to my mind,
[18:14] but it will be in separate episodes and at slightly longer intervals. Why? Because each episode discusses a different topic, but the idea behind the session is that anyone can ask any question. So, we become the ones who come in with their questions, and then we start to adjust our approach accordingly.
[18:27] financial means to pay—and I certainly care about those people—we can also... I'm planning, and this is an idea I have in mind, that at some point I might do a live stream on some platform, but it will most likely be on YouTube. Then,
[18:42] anyone who has a problem or a specific point they want to ask about can join the live stream, and we'll answer as many of the people as possible, or if we can answer everyone, I will. But that's the point I wanted to talk to you about again. Before you forget, step outside your
[18:55] talk to you about again. Before you forget, step outside your comfort zone before it's too late. And as always, comfort zone before it's too late. And as always, don't forget to share.
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