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Instagram Shop Has Arrived! How to Activate and Start Selling Today (Step by Step)

0h 14m video Published Apr 7, 2026 Transcribed Aug 6, 2026 J Jhonatas Silva
Beginner 10 min read For: Content creators, social media marketers, and entrepreneurs interested in monetizing Instagram Reels through affiliate marketing.
AI Trust Score 70/100
⚠️ Average / Some Fluff

"Delivers a practical guide with real proof of earnings, though some promotional content for a tool and repetitive points reduce the score."

AI Summary

The video explains the new Instagram Shop feature, which allows creators to tag up to 30 products in a single Reel and earn commissions. The host, Jonathan Silva, provides a step-by-step guide on how to activate and use the feature, compares it with TikTok Shop, and shares strategies for creating effective selling videos.

[00:02]
Instagram Shop Introduction

Instagram now allows adding links to products from Amazon, Shopee, Mercado Libre, and eBay in Reels, enabling direct purchases within the app.

[00:17]
Brazil's Instagram User Base

Brazil is the third country with the most Instagram users, over 134 million active accounts, all of whom can now buy directly via Reels.

[00:31]
TikTok Shop Earnings Proof

The host shows his TikTok Shop dashboard, earning over R$500 in the last 7 days, proving the monetization potential of linking products to videos.

[01:00]
Instagram's Monetization Gap

Instagram previously lacked direct monetization for creators, unlike TikTok and YouTube, forcing creators to rely on brand deals after building an audience.

[02:20]
What Changed on Instagram

Meta added a button allowing creators to tag up to 30 products per Reel, eliminating the need for external link-in-bio and improving user experience.

[03:11]
Instagram's Investment in Feature

Instagram invested millions to promote the new feature, aiming for wider distribution and engagement for creators who use it.

[03:35]
Feature Rollout Randomness

The feature is being rolled out randomly; some accounts have it, others don't. It may take time for everyone to get access.

[04:02]
How to Activate Instagram Shop

To use the feature, create a Reel, then in the final editing step, tap 'Add products' and paste an affiliate link from supported platforms.

[05:44]
Supported Affiliate Platforms

Instagram currently partners with eBay, Mercado Livre, Amazon, and Shopee for affiliate links.

[06:09]
Getting Affiliate Links

To get an affiliate link, become an affiliate on platforms like Shopee, then use the 'Share to Win' button to copy the link.

[07:31]
Instagram Shop vs TikTok Shop

Instagram Shop lacks its own marketplace; it only links to external products. TikTok Shop has a full marketplace with integrated checkout, better tracking, and more natural buying experience.

[08:35]
Instagram Shop as Additional Revenue

Instagram Shop is good news but just another revenue stream; TikTok Shop remains stronger for commission-based selling due to its integrated ecosystem.

[09:15]
Content Creation Shift

Instagram's change means every video can become a sales opportunity, similar to TikTok Shop, which has been doing this for 3.5 years.

[10:06]
Skill of Selling Videos

Mastering the skill of creating videos that sell is crucial; those who understand this first profit first.

[10:20]
AI-Generated Content

The host mentions using AI to create videos, even showing a fake woman in pajamas, highlighting the potential of AI in content creation.

[10:45]
Account Warm-Up Strategy

Warm up your account by browsing naturally for 30 minutes, watching varied content, and avoiding actions that might trigger blocks.

[11:12]
TikTok Shop Monetization Tool

The host promotes a tool that unifies AI systems for creating TikTok Shop videos, saving time and money.

[12:05]
Best Posting Times

Recommended posting times: 8 AM, 11 AM, 3 PM, 8 PM, and 8 AM, aligning with peak usage times in Brazil.

[13:08]
Posting Frequency Advice

If posting once a day, choose night or morning; these are the strongest times according to the host's tests.

[13:22]
Content is King

Regardless of platform, content sells. The host earned over R$4,000 in commissions using AI-powered videos on TikTok Shop.

Instagram Shop is a new feature that allows creators to tag products in Reels and earn commissions, but it's not as integrated as TikTok Shop. To succeed, focus on creating compelling selling videos and consider using AI tools to scale your content.

Mentioned in this Video

Tutorial Checklist

1 04:02 Open Instagram and tap the '+' icon to create a new Reel.
2 04:26 Record a video showcasing a product or select one from your gallery.
3 04:51 In the final editing step, tap 'Add products' (or 'Tag people/products').
4 05:32 Paste your affiliate link from a supported platform (Amazon, Shopee, etc.).
5 06:09 To get an affiliate link, become an affiliate on the platform, then use 'Share to Win' to copy the link.
6 07:19 Go back to Instagram, paste the link, confirm the product, and post the Reel.

Study Flashcards (8)

What is Instagram Shop?

easy Click to reveal answer

A feature that allows creators to tag up to 30 products in a Reel and earn commissions on sales.

02:20

Which platforms does Instagram Shop currently partner with?

easy Click to reveal answer

Amazon, Shopee, Mercado Livre, and eBay.

05:44

How many products can you tag in a single Reel?

easy Click to reveal answer

Up to 30 products.

02:45

What is the main difference between Instagram Shop and TikTok Shop?

medium Click to reveal answer

Instagram Shop lacks its own marketplace; it links to external products. TikTok Shop has an integrated marketplace with checkout, tracking, and a more natural buying experience.

07:31

What are the recommended posting times for maximum engagement?

medium Click to reveal answer

8 AM, 11 AM, 3 PM, 8 PM, and 8 AM (peak times in Brazil).

12:05

How do you get an affiliate link on Shopee?

medium Click to reveal answer

Become an affiliate, then use the 'Share to Win' button to copy the link.

06:35

What is the 'account warm-up' strategy?

medium Click to reveal answer

Browsing naturally for 30 minutes, watching varied content, and avoiding actions that might trigger blocks.

10:45

How much did the host earn in 7 days on TikTok Shop?

easy Click to reveal answer

Over R$500.

00:31

💡 Key Takeaways

📊

Proof of Earnings

Demonstrates real monetization potential, making the tutorial credible.

00:31
💡

Instagram's New Button

Explains the core change that enables direct product tagging in Reels.

02:20
💡

Instagram vs TikTok Shop

Clarifies the key difference, helping creators choose the right platform.

07:31
⚖️

Content Creation Shift

Highlights the strategic importance of mastering selling videos.

09:15
🔧

AI in Content Creation

Reveals the use of AI to create realistic product videos, a modern technique.

10:20

[00:02] be able to add links to other products on your Instagram that are linked to your requests, okay? It's a link to Amazon, Shopee, Mercado Libre, and eBay. Basically, the person who watches your videos now taps on the product, sees the details, and buys it, allowing

[00:17] happens within the app. Check out this news. Brazil is the third country in the world with the most Instagram users, with over 134 million active accounts. That's a lot of people. And now all these people can buy directly

[00:31] using one real. For those who already know, Instagram copied this feature from here. Look, I'm here on my TikTok dashboard and if I look at just the last 7 days, I've made over R$500 in just one TikTok Shop account. In other words,

[00:45] inspiration from. I had to show you this to prove it to you. I had to show you to show you exactly that. I already make money from commissions using this same logic of linking a product to a video. But in my case, it's through

[01:00] a TikTok Shop. And if I can do it there, imagine how much harder it is now with another platform teach you in the next few minutes. I know you've probably posted some silly video on your Instagram at some point, some kind of blunder you recorded that went

[01:13] viral. But you've never even seen a money deal, right? And it 's not your fault. Instagram has never provided a direct and effective way for content creators to monetize their content. This is the first time. Unlike

[01:25] entire market by paying creators for views. And from TikTok as well, monetization based on views. And Instagram has always lagged behind in this regard. In Instagram, you had to grow, attract followers, and build an audience.

[01:40] money on Instagram, they had to build an audience, grow their following, become a little famous, a little blogger, so to speak, and pray that a brand would see it, be attracted to their profile, and close a sponsorship deal. This was a

[01:53] very old problem with the platform, but that has changed now, okay? My name is Jonathan Silva and my goal here is to help you, for free, to use the internet I'm going to show you what Instagram Shop is, okay? How to activate it in

[02:07] practice, what's the difference between it and TikTok Shop, which is also already validated, and ahead of everyone else, okay? I'll summarize all of this for you in four steps, okay? Precisely so as not to take up too much of your time. Time is the

[02:20] want to take it from you. Understand now what has changed on Instagram. What Meta did was pretty simple, okay? From one button for the creators, that's all. In other words, before, if you wanted to recommend a product in your videos, you had to post a link

[02:33] on Bill and ask the follower to leave your video, go to your Bill link and click on that link, or send that follower out of the app. It was ugly, it was bad, and nobody bought it. But now, after this new

[02:45] Instagram update, it allows you to tag up to 30 products within a single real, meaning 30 products that anyone who clicks on will give you a commission. Basically, folks, Instagram's shop feature is a new function, and just like

[02:58] any other social media platform, everyone who uses this new function gets more reach, more engagement, and ultimately, their content is distributed more widely. invested several million dollars there, in this case, to have that feature available

[03:11] . So they want everyone to use it. It's so popular that it's even made videos; the specifically to promote this new feature. Now I'm going to show you how to activate Instagram Shop in practice. Now I'm going to show you exactly on

[03:23] my phone screen here, OK? How do you do that? How do you start selling and making your first sales so you can start earning commissions today, right now? That's the first important thing, and not everyone has access to that right away.

[03:35] So, it's possible that in a month, or a year, it will be available to everyone. But here, for example, I have two or three Instagram accounts, one of them received it and the other two didn't. I have several friends who received it,

[03:48] this is pretty random, it's quite normal. So don't worry about it. You 're not lucky or unlucky whether you received it or not, okay? So basically, Instagram account, which is important , okay? You can see it over here on the side. And

[04:02] then I'll usually post a real one. In my case, I'm going to click here on the " In my case, I'm going to click here on the " reais" tab, OK? And here the little one appears. The little plus sign will appear in the upper left corner. I click here,

[04:14] it will open my camera, OK? So I can record a video here, I can, well, showcase a product, for example, this air conditioner, or whatever , make a really organic video here, or use a video from my

[04:26] own gallery, okay? which is usually found here, but let's say I recorded my video, that I indicated a product, right, suggested a product or recommended a product, there are several names for you to do that. This is a very clean game

[04:38] because it's an organic recommendation; you want people to buy, but at the same time you're not going to force it down their throats, you're going to do it organically and be cool. I'm going to click next here. Okay, so I'm going to move on to this step,

[04:51] and in this step, which is the last step, you configure the cover of the real being , the caption of the real being, hashtags, tag people, and everything else. You can already see that in my case, my device is in

[05:04] English, okay? But there are tag people here, OK? Tagging people or products, in other words, adding products. And that's the new feature. If your account doesn't have this feature, it's because your account hasn't received it yet. But if your account has received it, you'll

[05:18] have that function here. Let's say I've set up all my real stuff, added the cover, added the caption, and now I'm going to click here on "add Portuguese, it will open this for me, okay? Basically, this is where I'm

[05:32] going to paste my link. So I can click here on saved products. I may have already saved it from Instagram itself. I can click here on purchased products, and on this screen I'm on, I simply have to paste the link

[05:44] to my affiliate product here. I can be an affiliate for a product, for example, an air example, on eBay, Mercado Livre, Amazon, and Shopee. For now, those are the four companies that Instagram partners with, let's say, that it

[05:57] accepts, at least. So I need my affiliate link. So, you should go to Shopee, for example, I'll click on my Shopee here, just so you can see that when I search here, for example, for air conditioning, I can see several

[06:09] products, and then I have to grab my affiliate link precisely so I use if I grab the link here the way it is , for example, I'll the product here for the air conditioner. Oh, I want to buy it. Click

[06:23] to share. In this case, I'm already an affiliate, but usually people click share, copy the link, and that's it, they think they're already earning a commission, but they're not. You need to become an affiliate. And I've already explained how to become a

[06:35] Shopee affiliate here, OK? You can correct way is for you to come here, scroll down , and click on creators and affiliates. affiliates, OK? This will show you the dashboard. And then you'll

[06:51] search for what you want. So in my case, I need to earn a commission on a product, which is an air conditioner. So I'll choose here. . And now, do you see the "share to win" button down there?

[07:06] So I click on share and then I click on copy link. You can also put it in your shop window, but I want something quicker, okay? I need copy the link, I go back to Instagram, I go to my video, it saved as a

[07:19] draft, right? I click on "add products" and paste my link here, OK? Once you paste the link, the product you selected on Shopee will appear right below it. Then you just click to confirm and that's it, it saves and you can post

[07:31] it. The real difference between Instagram Shop and TikTok Shop. And this is where a lot of people are already getting confused, okay? Because it looks the same, but it's not. There are a lot of excited people saying

[07:44] that Instagram Shop will be just like TikTok Shop. But guys, you need to remember that Instagram Shop doesn't have its own marketplace. He takes the link to a product that already exists elsewhere and puts it there for the affiliate

[07:56] to buy, something that any social network already does today. In other words, Instagram gave you a feature to add a link and associate it with a real transaction. Just that. TikTok Shop is quite different. He has his own marketplace. The product is

[08:09] sold and delivered within the TikTok ecosystem. The commission is more controlled, the tracking is more precise, and the public buys in a much more natural way, okay? Because the entire TikTok platform was built precisely for that purpose. This

[08:22] changes a lot, okay? Because on TikTok Shop the product appears below the video with price, rating, shipping cost, and comments, while on Instagram the product will So the chance of it being a scam, for example, is much higher. So yes,

[08:35] Instagram Shop is good news, okay? But I consider it just another money. But TikTok Shop is still a strong option for those who want to make money with commissions, for example. And the thing is: you don't have to choose between one or the

[08:47] TikTok Shop is only replicated on Instagram Shop. Even though Instagram that, you can't link your TikTok product within Instagram, but if I were you, the way I'm doing it here, I'd focus my energies

[09:01] no way to compete head-to-head. And to do that, you first need to master the logic of selling with these short videos. And that's what I'm going to explain to you the content. Now, pay attention, okay? Because nobody's talking about that part. And

[09:15] this change on Instagram isn't just a button, okay? This will change the way creators create content from now on. Previously, Instagram creators needed to build an audience, gain followers, and only after creating

[09:28] a compelling narrative over months or even years would they be able to make money from that audience. Not anymore, every video can now become a goldmine. If your Instagram is boosting posts, whether you like it or not, it can lead to thousands of sales, or even just a

[09:41] few sales in a few hours. But this has been happening at TikTok Shop for at least three and a half years. The creators who make money there already know how to create a video that generates desire, showcases the product naturally, and converts that into a

[09:53] sale. And Instagram Shop is already copying this same dynamic. So, whoever masters the logic of selling with short videos on TikTok, gets ahead of everyone else on Instagram too. And for those who do n't already know, you really need to learn this

[10:06] require you to have the skill of creating a video that sells. The digital world is like that: whoever understands it first, profits first. And this strategy I'm showing you is just the products are best to sell, how do you create these videos, for example, videos,

[10:20] collaborate. A video that looks like a real woman showing off pajamas she just bought, but no, it's a video where this woman doesn't even exist, or maybe she's not even a woman. That classic story of the fat guy sprawled on the couch

[10:33] eating Fandangos (a type of Brazilian snack) and you drooling because it's a woman, but it's not. This video was created using artificial intelligence. This is basically just a side dish. First step, I click here, I need to warm up the account. Oh, I did

[10:45] heating up mean? Create an account, browse naturally for 30 minutes, watch a variety of content, enjoy some videos, and avoid any on this account of mine, I've already warmed it up. So I put it here, there's a

[10:58] timer, I click it, it starts a timer for up to 30 minutes. Once he's finished, then I'll click to complete the step. So, basically I'll keep doing this until I reach stage 10, where my account will be warmed up,

[11:12] healthy, and won't have been blocked in any way. So, dude, I show you how you can access it and how you can also use it to monetize accounts within TikTok Shop. Not only monetizing accounts, but creating

[11:26] videos to make money within the TikTok Shop, which is what everyone tool here, I'll tell you, I used to spend a few clicks here, okay? It used to take several clicks to generate a video, and this tool saved me a lot of trouble because everything is right

[11:40] websites. Even though I'm getting few clicks, I still have to keep going to the website. Wow, man, just paying for multiple artificial intelligence systems, I was spending a lot of money. But not here; everything is unified in a single ecosystem. So,

[11:52] for those of you who really want to check this out, I'll leave a link in the know how long this will last, because on April 9th ​​the positions for Tockf will open. So all you have to do is click on the first link in this

[12:05] video's description and go inside. But again , it's no use creating the best artificial intelligence system focused on TikTok Shop to make videos, if you don't know how to post videos, okay? I recommend you post at the following times, because those

[12:18] are peak times, times when everyone has their cell phone in hand, or rather, is watching and consuming content. And that counts for a lot in the first few minutes of your post. Let's go. 8 AM is when everyone wakes up and immediately goes to their

[12:30] be there waiting. At 11 a.m., during a work break or study interval, people open Instagram to relax. 3 PM, because it's the middle of the afternoon, people are already tired and then they'll

[12:43] . 8 o'clock, which is the time to leave work, leave school, the commute, the queues, the waiting, everyone is bored at this time, at least most Brazilians are. And then at 8 pm, it's also the peak time,

[12:55] because it catches everyone at home, from children and students to adults, workers, and even the elderly. It's true that post a few minutes before those times, OK? Because then, when the person opens the

[13:08] Jonathan, but I'm only going to post one video a day, man. Post it at night or in the morning, okay? These are the strongest times according to my tests here. Instagram Shop is, and now that you know how to activate it, the next step is to

[13:22] , because it doesn't matter the platform—TikTok, YouTube, Instagram—it doesn't matter. It's the content that sells. And whoever controls the content controls any video showing exactly how I create AI-powered videos, which

[13:37] earned me over R$4,000 in commissions within TikTok Shop. So I'm going to with your finger. If you're on your phone, click; if you're on a PC, you can click too, OK? In this video, I show you step-by- step how I did it. Exactly.

[13:51] Just so you can replicate it, OK? Just click and I'll wait there.

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