AI Summary
In this live Q&A session, the hosts discuss internet marketing strategies, including building membership sites, monetizing blogs, and navigating SEO changes. They share insights from their experience helping a client launch a successful piano lesson membership and answer audience questions on topics like ad networks, domain changes, and content strategy.
Chapters
The hosts accidentally published their Monday video on Friday, which covers helping a client create and launch a membership site for virtual piano lessons.
The client's membership site is generating monthly recurring revenue with several sales already. The hosts generally recommend starting with a one-off product before a membership.
The hosts do not use Google AdSense directly; they use premium ad networks like Mediavine and AdThrive, which use Google's platform but pay much higher. AdSense scripts can slow down websites.
CPM depends on the specific audience and articles, not just the niche. For example, Camper Report earns $25-35 CPM, while another RV site earns half that. Focus on building an advertiser-friendly audience with disposable income.
Changing a domain name is risky; results vary from no loss to permanent traffic loss. Proper setup includes a carbon copy site and 301 redirects, but success is not guaranteed.
Blogging is evolving, not dying. The hosts sold websites and continue to see success. They recommend staying updated as strategies change rapidly.
The hosts no longer build Amazon niche sites because other affiliate programs pay better. Amazon's commissions are too low compared to alternatives.
YouTube Shorts are under 60 seconds vertical videos with #shorts. Stories are 15-second phone recordings. Shorts are still in beta; initial views may be low but can spike after a week.
For a membership site, you need ongoing value to retain subscribers. A dog training membership could work if it offers unique, continuously updated content or community.
Blogs can pause publishing without major harm, but YouTube channels suffer if they miss weeks. Consistency is more critical for video platforms.
Best results come from hiring individual writers familiar with the niche, not just professional writers. Project 24 members offer services, but direct hires are ideal.
1,000 page views per month after 8 months can be good or bad depending on content age and effort. Organic traffic is a positive sign.
Sites sell for 28-42x monthly net revenue. Higher multiples require history, multiple traffic sources, and low-risk monetization.
YouTube is easier for marketing courses due to higher engagement and trust. Blog traffic is more transactional and colder.
More content doesn't always mean more traffic; quality often declines with scale. Early articles may be better, but data from existing content can improve future ROI.
Diversification with multiple small blogs (75-150 articles each) is good for full-time bloggers. A single large blog can also work with active marketing and income stream diversification.
For a t-shirt site, write response posts answering specific questions (e.g., fit, quality) and pillar posts comparing methods (e.g., screen printing vs. heat press).
Google may not always use your intended snippet. The hosts have a course in Project 24 on snippet optimization, which they consider essential for SEO in 2020.
Use a static homepage if you have offerings to promote; a blog roll works for content-only sites. Homepages get significant traffic, so optimize them.
Start with Bluehost for beginners; switch to WPX or BigScoots at 30,000-50,000 page views for better performance. Detailed recommendations are on their site.
If RPM is very low (e.g., $0.20), check if you just joined a network (learning period) or if your content is not advertiser-friendly. Ad placement matters but let the network optimize.
A general target is $1,000 per 30,000 page views from ads and affiliates. Basic ads alone might yield $250, requiring info products or better affiliate programs to reach the goal.
Choose a niche you know something about or are willing to learn authentically. The coffee niche is competitive but possible with unique angles. Use the ideas list from their email list.
Free resources are often not used; paying for something increases commitment and value. The hosts have seen this with Project 24 giveaways.
You can succeed as a beginner by being honest and doing thorough research. Example: Dave Dougdale's YouTube channel where he learned and shared transparently.
There is no maximum number; use as many as are helpful for the user. Google does not penalize for a specific number of affiliate links.
Reviewing software (e.g., web hosting, email tools) can be profitable due to high commissions, but competition is high. Consider niche software for specific industries.
A viewer shares making over $5,000 per month with 160,000 page views in 13 months, crediting the hosts' advice.
The session emphasizes adapting to changing SEO and monetization strategies, focusing on building valuable content and audiences rather than chasing quick wins. Key takeaways include the importance of audience quality over quantity, the risks of domain changes, and the effectiveness of YouTube for course marketing.
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Study Flashcards (10)
What is the general target revenue per 30,000 page views from ads and affiliates?
easy
Click to reveal answer
What is the general target revenue per 30,000 page views from ads and affiliates?
$1,000 per 30,000 page views.
44:00
What is the typical website valuation multiple range for selling a site?
medium
Click to reveal answer
What is the typical website valuation multiple range for selling a site?
28 to 42 times monthly net revenue.
24:00
Why do the hosts not recommend using Google AdSense directly?
medium
Click to reveal answer
Why do the hosts not recommend using Google AdSense directly?
It pays pennies compared to premium ad networks and its auto-placement script slows down websites significantly.
03:00
What is the recommended hosting provider for beginners?
easy
Click to reveal answer
What is the recommended hosting provider for beginners?
Bluehost.
40:00
What is the key difference in publishing consistency between blogs and YouTube channels?
medium
Click to reveal answer
What is the key difference in publishing consistency between blogs and YouTube channels?
Blogs can pause without major harm, but YouTube channels suffer significant downturns if they miss weeks.
18:00
What is the 'KGR' (Keyword Golden Ratio) and why do the hosts not use it?
hard
Click to reveal answer
What is the 'KGR' (Keyword Golden Ratio) and why do the hosts not use it?
A formula that predicts whether to write an article based on search volume; the hosts found it rejected half of their best articles, so they consider it unreliable.
36:00
What is the best format for marketing a course according to the hosts?
medium
Click to reveal answer
What is the best format for marketing a course according to the hosts?
YouTube, because it has higher engagement and trust compared to blog traffic.
26:00
What should you do if your RPM on Ezoic is very low (e.g., $0.20)?
medium
Click to reveal answer
What should you do if your RPM on Ezoic is very low (e.g., $0.20)?
Wait for the AI learning period (about a week) and contact your ad manager if it persists.
42:00
What is the hosts' advice for someone changing a domain name?
hard
Click to reveal answer
What is the hosts' advice for someone changing a domain name?
Create a carbon copy site, set up 301 redirects, notify Google Search Console, and understand that results are unpredictable.
07:30
What is the hosts' recommendation for finding writers?
medium
Click to reveal answer
What is the hosts' recommendation for finding writers?
Hire individual writers familiar with the niche directly, rather than using article writing services.
20:00
💡 Key Takeaways
Membership Site Success
Demonstrates real-world application of building a membership site with recurring revenue.
01:30CPM Depends on Audience, Not Niche
Challenges common assumptions about ad revenue and emphasizes audience quality.
05:00Domain Change Risks
Provides honest, data-backed warning about the unpredictability of domain migrations.
07:30KGR Formula Debunked
Directly challenges a popular SEO technique with internal testing results.
36:00Monetization Goal
Offers a clear, actionable benchmark for bloggers to aim for.
44:00Full Transcript
good morning everybody uh today we're gonna just do a little live and uh talk about internet marketing so any questions you guys have but the reason we're doing this is we because we accidentally published our video that normally goes out monday 7 a.m is when all our videos go out we accidentally publish that on friday yep it happens so video went out friday if you haven't seen it make sure you go check it out um in
that video we we took chantelle's website she's teaching uh virtual piano lessons um she wanted to create a membership um she's got a really cool a really cool program going there to teach people virtually um on the piano and she wanted to make a course and we helped her do it um launching the course you know creating and launching it and then now selling it and it's doing really well so people wanted to know how it's
doing it's doing really well she's making she's made several sales already and the awesome thing about this is it's monthly recurring revenue that's the best part here so um yeah it's not something i would usually recommend somebody start out with a membership site um and it was a jump she she did a lot of the legwork herself but she still needed a lot of help and we've had a few people try to jump straight to a
membership site it's tough i would generally recommend make a little one-off product first and then you can work into it all right well comments starting to come in good morning everyone um those of you guys joining us here we're here to answer your questions so what time is it in the uk we must probably getting a lot of people from the uk right now yeah i think so um do you guys use google adsense from aaron
lokia um well yes but not in the way you would think um so google ads will sell in fact for if you're with a premium ad broker uh you know on usoic ad thrive mediavine they're using google's platform to sell ads right um nine out of ten of the ads that display on the page will be from google's network but um google adsense specifically where you are just you know getting your code from adsense and putting
it on your page not at all um it i mean it just pays pennies yeah compared to what we get from and and one thing i found is that if you use google script to automatically place ads for you which seems super convenient um it will slow the heck out of your website it is some of the worst script i've seen in terms of slowing down your website so i wouldn't use it for that i would
just wait until you can get on the zoeck you get a lot better payouts here um whoa this thing moves fast it's so hard to even read and move so fast um how do you determine a niche's cpm so you're getting into a new niche and you want to know how it's going to do on ads so i wouldn't say that ads necessarily go niche by niche it's more audience by audience for example you can write
about um cars and one website is about you know tuning up high performance vehicles for racing and another one is by about buying family suvs and they're just drastically different rpms so it comes down to the specific articles on your website that are bringing in the traffic and who are those people and do people want to really advertise to that person yes we i mean camper report we talked about at cpm being very very high between
25 and 35 per thousand page views but i recently saw another website in the rv industry that was earning about half that it just really depends on the audience it really does i i i that's not us trying to dodge or not give us specific answers just that we've seen so many same industry drastically different and so you since you can't know just focus on building an audience that's advertiser friendly an audience that has free time
and disposable income um create content that's just really friendly to ads that no brands i mean it doesn't have anything really at all kind of controversial or even overly kind of grungy and rustic even that seems to lower the cpm if you have something very brand friendly it's going to do well jorge fontan says i love you i love how you guys cut the crap and get to the real deal issues i just changed my domain
name and lost over 50 percent of traffic have 301 set up any thoughts by an idiot for doing it oh i'm so sorry this happened we've seen such strange issues when we've moved domain names we have moved domain names so the way you do it is you create a cl carbon copy of the site on the other domain name so it's exactly the same then you set up rio 301 redirects from the old site to the
new one and really you only have to set up one a wildcard to redirect so it's incomeschool.com move to whatever.com everything after that also goes does that make sense um so now if anybody goes to an old link it immediately pushes them over then you go to your google search console you notify google say hey this site is the old site this is the new one after that you've done everything right there's nothing else that you
can do at this point but we have seen examples where we moved over and we didn't lose one page view right ever it's just perfect it moved over we've seen issues where it died for six weeks and then really came back and we've seen issues where we moved the domain again all the same way and it just died and never returned and so what we've been saying is if you want to move domains roll the dice
and throw them out there and we'll see yeah it makes sense if it had pretty good success or if it's early and you don't care right exactly it's it is a roll of the dice oh boy okay this is one i've seen a couple versions of this one person this person asks why did you sell your website is blogging no longer effective another person watch our video from another person as uh uh is blogging going to
die so yes go watch our video two weeks ago where we do a follow up on the website is vlogging going to die yes yes no no no okay go watch our video from two weeks ago you can see the update on those websites that we sold and that should give you an understanding of how we feel about blogging no it's not dying but as it's always done it's changing it's always changing and it is changing
rapidly um things that you do today should not be the same things you were doing even two years ago so you just need to stay up to date on it and that's what we're here for is to help you do that uh do we recommend starting out with an amazon niche site no we don't make amazon niche sites at all anymore um if amazon makes sense as a monetization method for you great but in general they're
not paying other programs are and we think in just about every niche there's something that's going to pay better than amazon at this point um and so no that's not our focus uh and we i we have some links out there just because we've been doing stuff forever but we aren't making stuff targeted to amazon anymore yeah i think that's a really limiting um frame of mind for that um somebody asked do we do we look
at roi for each specific article for affiliate sales and such um oh no i don't look article by article i think that would be depressing because frankly you just some articles are going to perform really really well and some are not going to underperform and you can't necessarily know which ones are going to do really well and which ones aren't um before you write them and so we write all of our articles we do look at
which ones did well from from the standpoint of traffic and from the standpoint of roi to come up with new content for the website but i don't get too upset about the ones that didn't perform well that's just kind of the cost of finding the ones that will perform really well okay emma asked about youtube shorts very very interested in youtube short so youtube now if you'll watch below the main video has this strip of vertical
videos and that are shorts and uh stories and shorts stories have to be done on your phone you press and hold for 15 seconds to record whatever you want um the shorts are under 60 seconds vertical format video and you just put up a regular youtube video in vertical format under 60 seconds and you use hashtag shorts in either the title or the description um so we've done several stories and they do okay a lot of
views some subscribers you know maybe see 3 000 views and 10 subscribers that kind of ratio the shorts are really really new um it's still very beta right now check out the backfire youtube channel which is a channel that we're running um on the outdoors uh just the not the most recent video but the one before that was one where we're trying out the shorts format um and we made a like a dedicated good video going
for shorts what we've heard is people doing well on shorts you make the video you get your initial audience and then it waits about a week and then it starts showing on shorts and so keep an eye on that video and kind of see how it does i'm really curious yeah um nate jackson asks how would you approach a dog membership site can it work well i mean can it work yeah sure um i be very
very careful about um basic content you know like teaching a dog basics um if you have some kind of just awesome tips to share great you could make a course and sell it it's but i don't know if that keeps people coming back and so for a membership site you'd really have to think about what is the offering what can we provide out here um is it some sort of a community is it some sort of
you know some sort of ongoing resource with a membership site you really have to be constantly providing new value otherwise people don't have a reason to continue to be a member to continue to subscribe that's really it jorge follow up on changing domain names is it too late to change back i don't think we know that we've never tried i don't think i've ever tried like ah that was bad and trying to go back oh you
know what though um one of the sites we just bought did that oh did they i can't remember which one we just bought we bought actually three sites we'll be talking about them um but one of them did that and it didn't go well i would think that like you've changed it over now changing it back will just look like another change um i i don't know i again i'd i'd be really reluctant to make a
bunch of changes i just kind of let it roll from here and see how it does how often do you have to publish on a micro niche blog well there's no amount of time google doesn't really care if an article is coming out three times a week once a week whatever the amount of content you'll have will be determined by that but it doesn't really matter it's not really important that you are publishing every week or
something it's not like your blog is going to die if you miss three weeks unlike a youtube channel on a youtube channel you do not want to miss publishing weeks you really don't we see major downturns in a channel if we go 10 days and then publish again it takes a while to build that steam back up all right rob i'll answer your question best source to outsource articles there's a there's several good options out there
so 24 members doing a great job um yeah i i'm not necessarily going to say a specific one there's there's project 24 members who have services multiple of them um i would look into them and i guess one thing that i might add um is we still have found the best results by directly hiring an individual writer that you can work with over time and who knows something about your niche um that's not to cast any
shade to any article writing services i think our article writing services are wonderful and that's essentially what we have in rexburg right so i think it's great but i'm just saying i think ideally that's where what you would want to have and i like i love it when you hire somebody who is more familiar with the industry and not necessarily a professional writer um you can teach people how to write but it's hard to teach people
all the background of an industry so we have found writers right on our websites by by advertising on the website we're looking for writers um and that's done really well for us dennis um any reason that your his article is ranked number one on yahoo and bing but not on google um i don't know a whole lot about yahoo and being search i always hear numbers like bing has eight percent of the market or whatever and
i always think like do they really because when i look at blog traffic they're like .001 of what i'm getting from google um and i don't think you need to do anything drastically crazy to rank on those i think they're just different search engines and they're going to rank them differently but i yeah that's also about that miguel estrada is asking is a thousand pages a month after eight months a good amount of traffic for the
amount of time um depends on how hard you've worked how much content you put on the website um and how old the average age of the content so if after eight months um you have three articles that are eight months old and the rest of them are substantially newer than that then a thousand pages is pretty good um but if you put a lot of content on there about eight months ago and have a thousand page
views it might not be as good so it really depends on a lot of things um but i understand the desire to know like am i doing a good job um you're getting people to your website and so if that traffic is organic um i think that's that's a good sign sorry this guy's username is man goose that's just i don't know why that's funny but it is um he is asking uh what's a good multiplier
for selling um a website uh it really depends on factors but i think anywhere between 28 and 42 times multipliers of your monthly net revenue is going to be pretty normal kind of industry standard now that's a pretty big range 28 and 42 times um if i'm paying on the 42 side it's going to be a site with it with a lot of history in google tons of links it's kind of known in the industry it's
going to have more than one monetization method it's going to have more than one traffic source it's going to have low hanging fruit of something like they've only been doing affiliate and i can just turn on ads you know it's it's going to have maybe membership site built in things like that if i'm on the 28 side it's sites that are seeing kind of downturns there may be seasonal they're really reliant on amazon affiliate etc things
that just aren't as short of a bet what is your favorite site you've ever had that's a tough one because i like a lot of our sites for different reasons camper report was cool because it was like in this it's just a random niche site that i felt like had just enormous potential and grew like crazy um i might throw it to knife up that was a cool case knife up was fun it was i just
had so many articles on it we made a huge improvements on the seo as soon as we bought it so it was a great return on investment but also it was fun just knife reviews and stuff it was easy to write for i would say cool best alternative to um adsense for ten thousand pages a month is zoic it's i mean almost nobody's gonna take you at that level of traffic and it's zoick and so you
can get really good rpms or cpms these are good companies they are we've been more and more impressed over time yep oh dear okay i gotta just stop it from scrolling the best format for selling courses site or youtube now okay um in terms of the yeah the best format youtube i found to be the easiest place to market a course simply because there's a there's a higher level of engagement on youtube on a blog the
traffic tends to be very transactional they come they get their information they leave and so that traffic tends to be a lot colder on average and so trying to pitch them a course or a membership um it's a lot harder sell on youtube people have engaged with you more directly they see you there's a higher level of trust built if you're gonna do a course or a membership site i would definitely um definitely get into the
youtube game sorry i gotta block somebody here is being a little punk yep gotcha all right um okay does more content help get more traffic so i mean yes of course it's more lines in the water but the reason i want to take the question is because i think we um we sometimes view it as a one-for-one input and result um so if i write 10 articles and i get this much traffic if i write 100
articles i would get the exact multiplier of that traffic and that's rarely how it works for a few reasons one people almost always start producing worse content when this when the scale and the speed speeds up it almost always gets worse and then the second thing i would say is that um you start scraping the bottom of the barrel when you're doing the keyword research you found your best ideas at the start and now you're like
shoot i need a hundred now and so you're just cranking stuff out so usually your return on investment will get worse as you get more experienced though um in blogging and you recognize these issues and you're guarding for them traffic can actually get a lot better over time with each input of an article because now you have data on what worked and what didn't work on this particular website another question here should you in 2020 should
you have one big blog for eat or multiple small blogs for diversification um to me that really depends on sort of where you're going with this managing multiple websites can get very difficult especially if it's still a side gig for you if this has become your full-time thing managing multiple smaller niche websites isn't that hard um but for us when we consider a website small now um we're we're not thinking about a website where we write
30 40 50 articles and then never touch it again we're usually thinking more like 75 to 150 articles that's kind of a complete website that you could then go back about once a year and sort of battleship the content to try to keep your rankings at the very top but you're really covering you know 75 to 150 topics with that blog um i think that's a great approach and if you can manage three or four of
those um yeah absolutely i think that's a great way to go i love the diversification um but if that's not something that you can do you don't like jumping back and forth between projects uh it's a lot easier to build up one and be really successful with it and by building it up i don't mean proliferating content like jim was saying i i mean just staying really on top of it doing youtube being on podcast and
just being really active in the industry that could do a lot and potentially make even more money than the diverse aspect and so you can diversify your your income streams you can diversify the marketing and still have a very safe business you heard me first time says they're selling t-shirts and can't think of any pillar posts or staple posts for them um pillar and staple i don't know specifically on there i'd have to take some time
to think of um but i will give you a couple ideas and also a and anyway um what about like questions on gildan t-shirts so like the you know the cheapo down t-shirts like what about some specific questions they're like um do gildan t-shirts fit large or small um are gilban t-shirts boxy are gildan t-shirts you know thick are you guildan t-shirts soft you know questions like that that i think it's such a popular brand um
that like every t-shirt shop on the planet is gonna kind of be using um or what's a better quality shirt than gildan or something like that um i think a lot of questions there now you'll notice those are all response post kind of topics right um and it in a lot of niches that's how it goes now there will be some pillar posts that you definitely need to come by um that you definitely need to write
you know what's better screen printing or right whatever um uh that may be more of a pillar post but in some niches it's just all response posts or in some niches it's all pillar posts um there will be some that you can write 10 10 to start out but as you continue on it can just change oh my i'm from egypt i love egypt uh i went to egypt that was the coolest country i've ever been
to yeah egypt is awesome and not enough people go there jasper's asking us to go to india sometime i'd love it i would love to go to united yeah yeah i have an uncle that lived in india for years it was pretty awesome they love that country so try that out too are amp pages blocked in some countries not as far as i know i don't i've never seen that before um mark mccune says hey guys
just joined project 24 last week and i'm excited to begin loving the material i've checked out so far cheers mark from belfast ireland thanks mark that was really nice um oh and um i mean no i have never made an arabic website but my arabic is really bad um i know like four words i can say that kids um wondering what my snippets are different from what i've written is there anything i can do ah okay
so google so you're writing your answer paragraph your answer target in the article and then google sometimes will grab different a different area of the article to be the answer target on google search there's nothing you can do to like control it to say this is the snippet you know there's no tag nothing it's just grabbing it from the article but we did find uh we searched through our previous articles i mean searched through them and
we couldn't find a single instance where one of our articles that won the snippet had grabbed any other area other than what we had designed to be the snippet and so what i would say is if this is happening consistently to you there's probably something you're doing in writing your answer targets that's knocking them out and our we have a course on snippet optimization in project 24. it is punchy shortened to the point on each lesson
and it is super essential if you have an existing blog right now project 24 will pay for itself just by watching that course i'm telling you that is that is seo in 2020 yeah um the question came in is it better to have a static home page or a blog roll as your homepage to me this really depends on what the purpose of that page and the website is you'll notice that on the income school website
we have a static home page why well because that page is really a landing page for everything right people go to incomeschool.com they don't want to see a blog roll they want to see what this company is about and what we have to offer um if you have just you know a niche website um a camperreport.com type website that's just full of awesome content then a block rule works just fine but i think once you start
to have an offering um besides just affiliate products and stuff um once you start to have offering i think it starts to make sense to have a home page that where people can find your offerings right there on the home homepage homepages do get a lot of traffic and so take advantage of that jazz spear jodhari says which hosting platform for 50 000 page views a month we always start sites on bluehost it's a great place
to go um people like freak out about bluehost i think that maybe don't understand the industry um as much every hosting company offers us an affiliate program a lot of them bigger than a bluehost and so every time we even use the word bluehost people are like oh they've sold out like we could get more but the thing is we've tried several of them and they're not beginner friendly it's not as easy to start the website
and so i think everyone should start on bluehost it is cheap it works they have excellent support um and their interface is great at 50 000 page views even 30 000 page views is about the time that we start saying yeah it might be time to start going for a little faster performance and for that we like wpx and big scoots if you're really really big you can go to income school dot com slices click on
tools and hosting and you can see our exact recommendations and kind of our breakdown when we would choose each one and why the savvy heart says that they just started putting ads on their blog at about 30 000 pages a month cpm and rpm are really low like there's a decimal there so i i don't know if she's saying 15 cents or 15 15 would be pretty normal if you're looking at fifteen cents per thousand page
views that's really really really bad um fifteen dollars per thousand pages is pretty normal um and so you can i would just expect that if you if it's more on the 15 cent side no now we that doesn't that doesn't make sense to me um unless it's like adsense which that's even low for adsense um but but then i think we need to be looking at our content and just how advertiser friendly is this um yeah
and eventually you can raise it up hopefully you're on an ad network that will tell you page by page what your rpm is um i know add thrive does this and i know izoic does this i don't know if mediavine does or not um but then you can see what are your real high paying pages and write more that kind of content with lead gen cases like eric with forty nine hundred dollars a month from eight
thousand visits how do you find partners and offers networks in offervault seem quite spammy to be honest um legion is tough i it's not a very developed well-developed um industry um it's it's uh some industries are blocked from it and at least in the united states medical stuff you just can't you can't pay for a lead it's not legal um some legal services also have um restrictions there but there are many other services you know home
painting etc that just it's not a very well established industry but look at who is there you know if it's a you know building kind of stuff maybe look at an angie's list something like that that may not be specifically lead gen but you may get an affiliate to their lead gen service or something like that but it may also be growing to the size that you can reach out directly to a company you know if
you write about real estate in a particular city yeah you should reach out to some real estate offices or solar home security places like that that you know somebody would pay the lead maybe you just got to reach out to him directly in eric's case i know he does a lot of directly reaching out to people it's not something he's not just selling into a network a noble asks thoughts on oxygen builder i haven't used oxygen
as a builder sorry um so i can't really speak to it at all um i've i've used elementor and i've used divi i've used cornerstone um i like diffies page builder it's pretty awesome elementor is good too nikita patil says just starting in project 24 the niche is gardening and wrote a few response posts what do you think of the niche yeah in the long term it's great you have super evergreen uh people spend money on
it the seasonality can definitely be an issue and so you may want to work on some like in-home what do they call those little micro garden things anyway the kind of window box gardening kind of stuff that people could do during the winter months as well but i think it's a great place to go you could also add some cooking to the website of things you're making with the spoils of your garden stuff like that should
you advertise your blog on facebook on youtube no you should not um unless you're extremely well monetized the problem is you're going to be trading quarters for nickels um you know you may may uh charge you whatever 80 cents per click on from your facebook ad and then somebody gets to your your website you've paid 80 cents to get them now um and you may earn two cents from the ads and so it can work really
well if you have a fantastically well monetized page for example let's say you have a page on um corporate software solutions for x right um it's something like this software is super expensive they have a thousand dollar affiliate program um that could be a recipe where you're like okay i'm gonna pay for ads at 80 cents a click and i may actually get a decent roi here uh i've certainly seen cases where it worked i've done
lots of facebook ads to info products in the past as they're so competitive now you got to get really good at them to be able to get an roi most people are going to be trading trading what you're putting in is going to be greater than what you're getting out i absolutely would not use ads by the way to like get initial traffic to a blog no assuming that it's going to help the blog grow faster
it doesn't work that way um someone asks they're in the gambling niche will income school still help they want to join but they want to know what's going to help yeah independent of what your niche is the principles in in project 24 are going to be really beneficial okay we have somebody with the username big tuna and i love the office like a lot a lot a lot um is reddit hard to beat in some geek
niches where reddit always ranks high um so what i would say is if you're seeing not just reddit but really um wherever the forum is hosted when you're seeing kind of user generated content ranking usually it's very very beatable there are some cases where user-generated content is just a fantastic search result for example what's it like to go through chemotherapy that's whatever something um where i really want to see what it felt like for people right
now that may be one maybe it's a poor example because it's medical so we may see something different but like that is a kind of search that does just call for user experience and so the way to beat that may just be your own very in-depth individual experience if i've gone through this and this was my story kind of post could do very well um and something like that so no i don't think reddit is particularly
hard but you might think like why is google showing a forum here is it because there's nothing else to show or is it because this is actually a good result and i think that that's key is there's not the answers are not definitive it's not like forums are always low quality content um it's a sign of it but it's yeah certainly not an absolute google is trying to serve people with the best content in the right
format for what the question is and so if the search intent really is like i want to know what multiple people's experience was with this then user generated content is going to make a lot of sense um let's see someone here oh does it hurt seo if i go back and edit an article add affiliate links um edit for grammar that kind of stuff if you're adding a few affiliate links and editing for grammar no if
you're massively overhauling an article it's practically like writing a new one it's probably going to get kind of retested we put through the ringer and if you were ranking really well before you could see a drop at least in the short term theoretically if it was doing really well before and you improved it it should come back to where it was or better but that's not always going to be the case but if you have a
high performing article and just want to add some affiliate links that isn't going to really i mean adding a couple of links isn't going to make a big difference when is the acabatto theme coming about a year about a year ago it's released we've been updating it and there's new updates coming out here soon it's getting constant updates it's a big deal for us so we are really pouring back into that um constant updates will be
happening to that um you know i don't know if i wanted to take this but i think i'm going to because i have seen maybe two or three people mention it and i haven't heard i haven't heard anybody mention it in a long long time um and that's the issue of the kgr um so um multiple people have taught this it's not just one um where it's it's essentially a formula that you're putting your article ideas
into and it's supposed to spit out whether you should write it or not write it so what we did um is we're interested in every technique and if there's something out there that's better than what we're doing we are 100 on board and we want to do it um and so what we did is we took our articles that we saw how they were actually performing like yeah we just saw what they were doing but then
we followed the the kgr formula um to see what would have happened uh if you know would we have written this following the kgr formula so we you know we're going to the search tools we're getting the search volume that's never right in there and we put it into the formula followed everything exactly um how we were supposed to um and we put it in there and like half of our very best articles it told us
like don't write this and we're just like [Laughter] um it just didn't work it just didn't i mean like we could just prove this did not function properly um and the reason is the numbers that go into the formula if you could know them it probably would be very valuable right but when we looked at it we're like the search volume we look at all the tools at how many people are searching this and then we
compare to the traffic we actually get when we're ranking there it's not right even when you take click-through rates into account etc and so in our opinion it's not something we use totally respect everybody else who does there are a lot of different ways to succeed online and i guarantee we're doing some things that are inefficient and we learn from others totally open to it but that one specifically i feel that we have just all but
proven that it's not a good idea um is updating php critical for wordpress performance and page speed um i just think you should update php i think it's a good i think it's best to keep it up to date um i i haven't necessarily found that updating them to the most recent version is absolutely critical for page speed but i mean if your theme is compatible with the latest php version um just go to your host
and update php you should absolutely do that i don't think it's gonna dramatically improve your page speeds though so if you have a page speed issue there's probably something else going on jordan sakamoto says any article tips he's writing about choosing email uh platforms um i would look at what cheaper alternatives you can recommend for email marketing especially at particular levels you know what's the cheapest email platform at 20 000 page views stuff like that like
those would do very well not in terms of huge amounts of traffic but in terms of conversion rates um and one that i think everybody's ignoring is send in blue i think their marketing is maybe a little behind because you just never hear anything from this company but they are way way cheaper and just as good for almost everybody now i i say that now just to be clear we're not using send in blue right now
because we had to do some very complex things uh with our integration of the website and stuff but we are a one percent edge case of of uh really needing something very very very powerful yeah but send in blue i mean can do 98 of what we're doing on on an email list and the only reason we can't really use send in blue is simply because the other tools we're using don't have an integration specifically for
sending blue if they did it to me it's as good as it's what we're using service and yeah yeah delivery rates were great it's a very good set as a substantial discount if you're ever wondering that stuff you just go to incomeschool.com and click on tools and we not only say what we recommend we have a video explaining like which one to choose yeah it's all there all right um [Music] 10 hours no [Laughter] um not
today okay just got on a zoic mr green live just got in the anizoic my blog gets 30 000 page views but rpm is only 20 cents um i write about home decor does ad placement make a difference um 30 000 page views and you're getting 20 cents well cpm is only 20 cents so 20 cents per thousand page views um that's what i suspect is if you just got on the zoic like this week then
okay um it's so ex they their ai it has a learning period it's it does not take very long to get substantially higher than that we put aside on a zoic and usually within about a week or so we're earning several dollars um six seven eight nine ten dollars per thousand page views um so i i would be very surprised to see it stay that low in terms of ad placement i mean if you're just blocking
all the ad placements saying i don't want ads here here here and here then um i could see that um but isoic is testing out ad placements for you so just kind of set the level of ads you want kind of the number of ads and and just let his orc do its thing it should get a lot better than that that's that's really crazy number talk contact your ad manager adizoic um and tell them that
and they'll be able to help you adam king says getting 40 000 page views a month but struggling to monetize how much should it be earning um so our general number just to put something out there is a thousand dollars per 30 000 page views we have sites that have well exceeded it we have sites that have underperformed it but that's kind of been like always our goal is to get there um and sometimes we can
sometimes we can't but usually we find that that's a good just number to get to probably if you just have basic ads and affiliate you're going to be somewhere around 250 dollars for every 30 000 page views and then you're gonna have some work to do maybe make an info product maybe you gotta find a better affiliate program but usually you can get up to that thousand um philip curl has any recommendation for a beginner to
try out i'm first time trying affiliate website and thinking about a coffee niche man or what video from two weeks ago i know like how that thing was incredible yeah the one that we went on for an hour where we just showed four niche sites that were successful um like watch that and you see exactly what's working not just you know steal a specific niche but you'll just see the kind of sites that are working out
for people and take that as this starting point for an idea we have an ideas list of over a thousand ideas to help you brainstorm that you get if you're on our email list um so there's a lot of brainstorming we've already done for you specifically about the coffee niche um there are other sites in that niche which is fine um i would say you know if there's something that you if you know something special about
it um what's gonna matter the most to being successful in any niche is going to be that search analysis and coming up with the topics that aren't i mean like the t-shirt example jim gave earlier i mean you could write about like funny t-shirt design ideas and stuff or you could write about you know our gildan t-shirts um thick and stretchy are they uncomfortable are they boxy do they fit too big or too small those are
the kinds of questions people are actually likely to google nobody cares about your ideal list of funny jokes to put on a t-shirt um as an article so pre-tam das says you are so rich could you give me project 24 for free please um i i you know i wanted to read it i think he's joking um but i wanted to read it because i wanted to just mention i've given project 24 for free to so
many people like who are close to me in my personal life and every single time it's not used yep like every single time for me um it's not used and when you get something for free you do not value it and i've heard that before and i was kind of like whatever that sounds like marketing to me it's just true it is just true if something is valuable for you go work for it earn it and
use it right like um i think it is actually damaging to you to get anything free all this like enter to win this i never enter i don't want to win anything i would like to earn it yep absolutely absolutely agree um i would really love a video on search console okay we'll take that in consideration um how would you consider a niche if you don't know much about it be honest about it um and i
don't just mean in terms of authenticity i mean you're going to have an advantage um go look at the youtube channel uh called learning dslr video from a guy named dave dougdale now i don't know him but i remember his channel i watched a long time ago everybody else would be the expert even if they weren't um and he would he would make a video and he'd just be like hey in my last couple videos a
couple of you guys got on my case because i haven't been doing any color grading and so i set out to learn it i was a little bit nervous to flip my camera and desk slog too i've gone and just learned everything i can just binge watched and researched all this week here's what i've come up with and then he'd give a really smart tutorial he wasn't looking like an idiot during the teaching but he wouldn't
tell say he was anything that he wasn't um and he would show it and he'd have really good tips and there he really had done his homework and then at the end he'd be like so if i missed anything please let me know um and like people that were more experienced would like go in there and like oh try this next time and like in a helpful kind way and it created this community and the guy
just took off i have no idea where his channel is today but i just remember seeing that and that was the best example i've ever seen of somebody who was a beginner who presented themselves right on the channel if you don't actually if you're not an actual expert and you present yourself as an expert everybody who knows more than you will let you know they know more than you in the comments and it really will um
anyway especially on on youtube on vlogging you can kind of block the comments um what's up guys hey sean all right um what is the maximum number of affiliate links you should use per page there's just no number there really isn't um do what's best best for the user um if you know talking about the different products and having this place to link to them is helpful then do it i don't think we need to do
anything artificial we haven't seen any like google is really hammering pages if you have more than six affiliate links we haven't seen anything like that just do what's best for the user absolutely you guys recommend web software as a niche for a beginner um reviewing staff software like email marketing tools web hosting plugins um there's a fair amount of that out there look at the competition and look what bachelor web hosting yeah it's a big one
um and frankly web hosting companies have really good commissions affiliate commissions and so the payout's really good which is why there's so much competition there um so just keep that in mind and if you have something new to offer um beyond what's out there then absolutely um but but i think software in general yes great you know you're reviewing uh best scheduling apps for hair salons to put on their website oh yeah like that awesome do
it i think it's a great space to be just think maybe a little bit more broadly maybe just one or two more questions at this point um uh eugene kovalenko says thanks guys because of you i'm making more than five thousand dollars per month with hundred sixty thousand page visit only thirteen months guys take that as motivation awesome maybe we better end on a good though i think i like really good it's a great place to
end hey be sure to go back and check our video that we uh put out on friday because that normally would go on monday but we accidentally uh published it so don't miss out out on that one it's teaching you how to make a sales page that really converts and that's using our 10 years of experience trying so many different sales pages and seeing what actually sells info products so a pretty cool one especially because it's
a new info product that's just putting out there for the first time so you can see after doing this so many times exactly kind of what we've come up to that we think sells best hasta luego what language is that yeah spanish