Stop Posting Everywhere—Use Handles
35sReveals a counterintuitive strategy for content creation that challenges common wisdom, sparking curiosity and debate.
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You mentioned uh handles and you mentioned platform. >> Yes, sir. >> I got what you said, but I think you should slow down for a second and kind of say that again. >> So, friends, I'm empathetic. If I'm anything besides a potty mouth, I'm empathetic. >> [snorts] >> I understand that some of you use your Instagram to share your family life or other stuff and you're trying to find different ways to handle pun intended how to
produce as much content. I did not produce 400 pieces of content 2 years ago because I only had Gary Vee on seven platforms and I couldn't post that much. It was when I stood up at Gary Vaynerchuk, at Gary Vee, at yard sales, at Gary Vee the Jets fan, all the different things I talk about, those handles allowed me to do that. I mentioned early or that we're no longer in social media. 5 years ago, if
I was here, when I was in Atlantic City and I saw you years ago, I couldn't give this advice because we were still in social media. And if that gentleman right there stands up at John in Denver and it has zero followers, but his Instagram had a thousand followers, well, he would have got no views on John in Denver 5 years ago cuz you had no followers. Now, you can set up new accounts with no followers
and the first post could get hundreds of thousands of views. Many people are destined here at Gary to start a new account on TikTok or YouTube shorts. It's going to happen after this event and the first video they make on there with no followers is going to get more views than the account they have with 5,000 followers because we are now these platforms are gauging the content based on the merit of the content, not how many
followers you have and the algorithms are sending it to people that might have interest in it. And again, Sarah in Canton, at Sarah in Canton, because her handle is Canton, because she says Canton, Ohio four times in the video as this AI gets stronger and stronger, there's a chance that the first 50 people that see this video live in Canton. It's going to that direction. That's profound opportunity. That's what I mean by handle.