Why legacy media is losing respect
45sChallenges the audience's perception of prestige media, sparking debate about where true credibility lies today.
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old media, you had very restricted channels, very restricted formats, and the brands were the companies. But there's still this anxiety that people have, which is legacy media somehow is like where the respectability is, the prestige is I I don't believe that anymore, and I think it's very important for people to kind of get that out of their system. The world has changed. It can't be half and half. The whole motion. They pitched to us this idea
of working with a virtual production. And we look at the calendar. This is what 4 weeks away. No one has ever done this before. It's such a crazy idea. But we like crazy ideas. So we're like, let's do it.