80% of Telegram channels fail
45sHigh failure rate statistic hooks viewers seeking success, creating immediate relevance and engagement.
▶ Play ClipThis video provides a step-by-step guide to building a profitable Telegram channel from scratch, using food and cooking as an example niche. It covers topic selection, channel creation, traffic acquisition (paid and free), and team delegation to generate passive income.
90% of Telegram channels are abandoned after 2 weeks, and only 20% turn into income. The video aims to help viewers join that 20%.
A client's channel was relaunched with a clear niche, design, content plan, and ad buying. Within 3 months, it reached 15,000 subscribers and became profitable in the second month, generating income comparable to a good salary.
For beginners with up to $600 (50,000 rubles), cheap topics with CPM up to 700 are recommended. CPM (cost per 1,000 reach) is a key metric. Example: food and cooking niche has CPM around 500 rubles.
Use analytics services like TGstat to see major topics and approximate CPM. Note that CPM may be inflated due to market dumping.
Create a channel from scratch or buy a ready-made one (using trusted guarantors). Add avatar, description, and 15-20 posts before attracting audience.
Three options: paid ads (direct purchase from similar channels), free traffic from media platforms (TikTok, Reels, Shorts), and incentivized traffic (from bots with mandatory subscription).
Buy ads from channels with similar target audience. Use services like TGstat, Telemetr, TGin exchange. Ad posts are purchased for time slots (e.g., 1 hour top, 24 hours feed).
Create short videos on TikTok, Reels, or Shorts to attract audience organically. This is a long-term strategy.
Motivated traffic from bots with mandatory subscription. Costs 1.5 to 8 rubles per subscriber. Useful for boosting stats and low-cost audience growth.
Hire an advertising manager (15-20% commission), a creative specialist (for ad posts), and a content manager. Find them in Telegram chats, but vet carefully to avoid scammers.
Once the channel is profitable, focus on scaling. The video mentions a separate resource on free traffic and links in the description.
Building a profitable Telegram channel requires careful topic selection, strategic traffic acquisition, and delegation. With consistent effort and the right methods, even beginners can create a passive income stream.
"The title promises a 24-hour turnaround, but the video outlines a multi-step process taking months; still, it delivers actionable steps."
What percentage of Telegram channels are abandoned after 2 weeks?
90%
00:02
What does CPM stand for in Telegram advertising?
Cost per 1,000 reach
02:00
What is the recommended starting capital for beginners in cheap topics?
Up to $600 (50,000 rubles)
01:48
How many posts should a new channel have before attracting an audience?
15-20 posts
03:20
What are the three traffic acquisition methods mentioned?
Paid ads, free media platforms (TikTok, Reels, Shorts), and incentivized traffic
03:45
What commission does an advertising manager typically receive?
15-20% of advertising sold
07:02
What is the cost range per subscriber for incentivized traffic?
1.5 to 8 rubles
06:10
High Failure Rate
Sets the context that most channels fail, motivating viewers to follow the guide.
00:02Client Success Story
Demonstrates real-world application and results of the method.
00:55CPM Metric Explained
Key metric for understanding advertising costs and profitability.
02:00Incentivized Traffic as a Tool
Low-cost method to boost stats and audience, especially for limited budgets.
05:44Delegation for Passive Income
Emphasizes building a team to automate income generation.
06:24[00:02] abandon them after 2 weeks, and only 20% turn them into income. If you want to be among that 20%, pay attention, because today I'll tell you the journey from scratch—with no ideas, no channel, no knowledge—to
[00:16] earning your first income from your Telegram channel, which will later become your favorite online business. Greetings to all, friends, on my channel. My name is working at Telegram. Of course, the barrier to entry into Telegram-RONok is currently rising,
[00:29] as more and more people are taking their place here. Advertising prices are rising, subscribers are becoming more expensive, and there are more and more channels. Nevertheless, Telegram will always be open to newcomers, and those same newcomers will be able to enter this
[00:41] platform and build their online businesses here. Because our beloved Telegram is a unique platform. There simply aren't any more like them. One of my clients about business. By the way, he worked in the relevant field, and the channel itself
[00:55] simply stood still. We relaunched the channel, clearly defined its niche, repackaged its design, created a monthly content plan, recruited advertising managers and content creators, purchased advertising, and within three
[01:09] months the channel had reached 15,000 subscribers, with advertising starting to pay for itself in the second month. Now this channel brings him an income comparable to a very good salary for hire, so to speak. The only difference now is
[01:23] that this is his personal asset, and not a scheduled job. The only problem is that not all topics and not all budgets can be implemented quickly. This would seem to be a basic thing that for some reason many beginners do not
[01:35] take into account. Therefore, I will explain, firstly, how to proceed step by step, and secondly, with what topics and in what cases. This time, I'll be looking at building a Telegram channel on food and cooking. Does this mean that
[01:48] beginners can only take this topic? Of course not. But it's worth considering your starting capital and capabilities at the start, again, and looking at cheaper topics. If you have a small
[02:00] capital of up to 600 dollars, this is approximately 50,000 rubles. And just for the sake of experience, you can take cheap topics up to 700 CPM. CPM is cost per 1,000 reach, a currency-based metric that shows the cost per 1,000 reach in a topic. For example,
[02:15] you can earn about 500 rubles for 1,000 posts with reach. Because there are approximately 500 CPMs in this field on the market. Some sell for more, some for less. This is influenced by a number of factors, which we will discuss a little later. If
[02:30] your posts have, for example, 5,000 reach, then you will already receive 2,500 rubles per post. So the first step is to figure out the topic. We've used food and cooking as an example, but you can visit the topic analytics page
[02:42] on the TGin exchange. It presents a number of major topics and approximate CPM for each of them, which, by the way, are slightly inflated due to dumping in the market. It is essential to take this fact into account. Step number two is creating and designing a
[02:55] Telegram channel. If you have some start-up capital and just want to save time, you can purchase a ready-made channel with the desired topic on Telegram exchanges or order a turnkey project from us at M University.
[03:07] follow the link in the description of this video. When purchasing a ready-made channel on exchanges, keep in mind that it's best to use trusted guarantors, as there's no guarantee that no one will sell them anything at all, or that they'll sell a
[03:20] channel built by bots. I still think it's always better to see a channel being created from scratch, step by step, but that's your decision. When you create your channel, you'll need to add an avatar, write a description, and fill it with
[03:32] at least fifteen to twenty posts to ensure it's fully prepared for new audiences. In the third step, we can deal with traffic for the channel. This is, one might say, the most crucial point where
[03:45] most beginners fail. At this point you are at a fork in the road, so to speak. You have several options: free and paid, fast and long. careful. An option for attracting
[03:58] traffic, or, in other words, purchases within Telegram itself. And, as you might guess, this is a direct purchase of advertising from other projects that are similar to yours in terms of target audience and topic. It's
[04:14] Therefore, the most important thing to remember here is one thing: the closer the target audience in the channel where you purchase is to your audience, the more likely it is that conversion and further engagement in your channel will be better. To
[04:26] use this method, you need initial capital, and you also get an audience as quickly as possible. Advertising posts as quickly as possible. Advertising posts are mainly purchased for 1.24, 248 and 3.72,
[04:39] that is, an hour of top, a day of feed, 2 hours of top and two days of feed, and so on. Accordingly, you can’t do without advertising posts either. These are the very creatives through which people actually see your ads and click through to your
[04:51] channel. But I will tell you about them in the next step. To purchase advertising, you can use analytics services such as Tegosta, Telemeter, the Tegin advertising exchange, or buy it in Telegram chats. Over time, you
[05:03] will have permanent contacts of admins from whom you can purchase. Or you can contact Mttrafiic to get everything ready without wasting any time. video. This is the key to the success of your online business. Audience attraction option
[05:18] number two. It is free and is installed, in particular, for a long term. This is case from media platforms, that is, TikTok, Reels, Shorts. In this case, we attract an audience by creating and uploading
[05:30] short videos to the media platform. By the way, I recently published some useful material talked about how to create short videos that bring in free audiences on a regular basis. I'll leave a link under this video, be sure to watch it. The
[05:44] is motivated traffic. This is the audience that comes to the channel for performing actions. Mostly from Telegram bots with mandatory subscription. When your project budget is limited and you don't have hundreds of thousands of rubles
[05:57] to invest in your channel each month, incentivized traffic combined with ad buys becomes a magical tool, as it both provides an audience at a low cost and boosts your channel's statistics, all
[06:10] Motivated traffic itself is divided into three more classes: from the lowest to the highest quality. But that's not what we'll talk about today. Prices per subscriber for incentive traffic vary from one and a half to 8 rubles. By the way, at MTraffia you can order
[06:24] virtually any volume of such traffic, up to hundreds of thousands of audiences in a matter of weeks, for just 5 rubles. per subscriber. The link is in the description. Step number four is also essential for successfully launching
[06:37] passive income and your money pipeline in the form of a Telegram channel. This is the delegation of work processes so that you can earn money without wasting time , that is, so that your channel works successfully for you. The staff for a
[06:49] Telegram channel primarily includes an advertising manager, a content manager, and a creative specialist. Now let's talk about each of them in order. An advertising manager is the advertising spots for you for a percentage, meaning they sell advertising on your channel without your
[07:02] effort. Where should he look for advertisers? It's only his concern. You simply approve this advertising and get paid. The advertising manager receives 15-20% of the advertising sold. He doesn't have to pay anything in advance, only upon the
[07:16] sale. Now I'll explain about the rest of the staff, and then I'll tell you where to find them all. A creative is someone who generates advertising posts for you to purchase ads, which I talked about in the previous step. The advertising posts themselves
[07:29] tend to wear out, like everything else in this world. Therefore, creatives are changed either when a certain amount has been cleared through it, or simply once at a certain time, for example, once every 2 months, or when 350,000 rubles have been cleared through it
[07:42] staff who produces regular, thematic content for your channel. Here, in general, everything is simple. You don't waste time, and at the same time, content is published on your channel on a regular basis. All
[07:56] listed personnel can be found in chats within Telegram. There are a large contractors there. I advise you not to rely on the first person you meet, because among them there may be schoolchildren and simply stingy, greedy people who do not understand anything
[08:10] about the direction, but simply want to make a quick buck. By the time you've completed all these basic steps, you should have a fully-fledged staff. And if your channel is already making you a profit, all that's left is
[08:23] scaling, because all of this is, in fact, just the beginning. Be sure This will greatly help you when working with free traffic. And all the necessary links free traffic. And all the necessary links are in the description of this video.
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