Learn Personal Branding in Just 25 Minutes | Personal Branding in 2026

[00:03] build your personal brand. The most important thing in most important thing in short is what value do you have that you will give to this world and these returns will create your brand. Does the brand

[00:18] need personal branding or does personal branding need the brand? Do you have that much guts? Do you have enough skills to show to people ? They say that what is seen sells. Brands themselves come to you and say that if

[00:32] you want to promote this thing then tell us how much money you will charge. We all also dream that when we sleep at night and wake up in the morning, our bank balance should be in billions of rupees. So where does the gold lie? [laughter]

[00:46] We are not rich. If you don't have this one thing and you are not focusing on this one thing then you can never build your personal brand. And what is that one thing? Following HBS Services. [laughter]

[01:02] And with the words of Adil Bhai, name of Allah Taala, the most merciful and the most merciful. Good

[01:14] content creation or personal branding or overall if we look at and talk about the overall if we look at and talk about the one thing which is most important in this whole world, today we will mostly talk about that thing in content creation. We will

[01:31] But we will talk about the most important element. Who among you can tell me what the most important element of content creation or personal branding might be

[01:43] ? Well, have you guys ever seen pirated movies? Everyone must have seen it. Very few people pay money to see what is there. So we see more of the prettier ones. Well, what happens inside it? Or its picture quality is very

[01:58] bad. That is a blue yellow result. Or someone has shot it in the cinema with their mobile phone or camera.

[02:11] bad. So if the picture quality is bad and its audio is good, would you like to watch that or if the picture is with 4K resolution and its audio is bad,

[02:23] which of the two would you like to watch better, the one which is better and the one which has better audio, then audio sense you have understood that the

[02:35] audio in any work is the key element. If we talk about personal branding, your key element in it is audio. Now how do we relate the audio ? Communication. Now if I just stand here and move my lips. Did you

[02:55] No. Even if I talk while hiding behind a curtain. Once you have seen my face, you will be able to relate to that thing somewhere that yes brother, this is the person, he is talking

[03:07] and his words have this value, so in audio or communication, of course, storytelling, personal branding, your content creation, all these elements are there.

[03:19] Now if we talk a little about its history. We will also come to the bookish things as to what is this ? What things do you need to focus on ? Let us look at it in a summarized way that when a small child

[03:35] that when a small child comes into this world, what is the first thing that assures the doctors or the parents that the child is absolutely fine. he starts crying. So what happened there too? Audio Now after that whatever happens

[03:53] what happened there too? Audio Now after that whatever happens he learns to speak. If he speaks and says his point then it will be he learns to speak. If he speaks and says his point then it will be understood. If he keeps saying 'I am a bye shay' all his life then no one will understand what he says. The

[04:05] family in which he was born speaks Urdu, Punjabi, Saraiki, Punjabi, Saraiki, Pashto, Arabic, Spanish, whatever the language of his family, he adopts it. He learns to speak. Then

[04:18] adopts it. He learns to speak. Then Now let us correlate this with the fact that do you understand the language of the fact that do you understand the language of the people in the market where you are present

[04:33] people in the market where you are present ? Will they be able to understand what you say properly? Where do we get hit ? We get hit from here that basically now you can understand that I am

[04:50] and after coming to Pakistan I start creating content in Spanish. Or I start my personal branding in Spanish. So will I be able to survive here? Or I am a Punjabi speaker. I

[05:03] go to Balochistan and why am I in Punjabi there? So he is also a Pakistani, will I be able to survive there ? I will have to learn the language there. I will have to understand all the thought processes there.

[05:17] After that, if I say something, speak something or hear something, then that person will be able to correlate it with other people. Their mutual relationship or trust building or all these things, if we

[05:32] talk about all these things later then all these things will start happening. So you get an idea of ​​how much this audio or these vocals or whatever we are saying has. So speaking too much is not a good thing and speaking less is also

[05:46] not a good thing. If you say what you want to say at the right time, choosing the right words, then it is a very good thing. So communication or vocals or audio, whatever we call it, let us give it words. It's that storytelling,

[06:02] that content creation, that personal branding within anything. It has the most important element in it. So the better and better you make it, the easier your survival will become.

[06:15] You will be able to build a good brand. Your personal branding will become terms of personal branding, let us take things a little bit in a bookish way. So tell me what is personal branding anyway? Do you guys have any

[06:29] Identification Get yourself identified. Well, personal branding is basically that every person has some qualities. There are some things that make him unique from others. Now look, I am also a male.

[06:46] from others. Now look, I am also a male. You are also a match. These are all females in the front row. If we look from here then their name will be different. Theirs will be different. Theirs will be different from yours. So what are we getting into ? They are differentiating

[07:00] ? They are differentiating from each other. Then at the end what happens ? You must have some skill. I will have my own unique skills. You will be recognized for your skills. I will be recognized for my unique skills. Here again we will be different. Then let

[07:15] us take another example. I am a voice over artist. I I am a voice over artist. I artist is also sitting here. There is another one sitting here too. But now if we look at it,

[07:31] But now if we look at it, remove the female also. There are two mails. One is sitting in front. There is one me. How will you differentiate? Because he is also a voice over artist and I am also a voice over

[07:45] artist. Then he tells me that he wants a vocal that has a little bass. Another one became defunct. Then he says that the voice should be such that it is bassy and at the same time that the voice should be such that it is bassy and at the same time it should also be a little thunderous. There is no softness

[08:00] in it and more and more uniqueness is being added. So, personal branding is basically such a uniqueness in any person that he

[08:12] understands you completely in such a way that in the community, in the whole country or in the whole world, he catches hold of you and puts you aside.

[08:26] Look at Ronaldo and Messi, both are footballers. Both of them have their own identity. So if someone wants to sponsor something or any organization comes and deals with him, then Ronaldo's fan following is different. Messi 's fan following is different. Both have a

[08:41] unique identity. So those kind of brands will approach them. So personal branding is basically what exists on top of this thing. Now if you want to add any point in this, then I will explain it here in short that what is personal branding actually

[08:55] parts. Personal and Branding. What is a person? The person can be anyone. What is your name ? Murtaza. Murtaza is a person. So this is the personal side. Murtaza might like some things , dislike some things, and have

[09:09] some good hobbies. This is his personal side. Now comes the brand side. is a brand created? How does one become a brand? He brings something valuable who are going to consume it. Due to which it becomes a brand. Now

[09:23] how to make Person Murtaza a brand. This brand will be created in such a way that they will have to see what valuable thing is there in me which will reach the people and they will recognize me, For example, it can be a good video editor. Can be a good spokesperson.

[09:39] What are you up to right now? Adil Bhai can be a voice over artist. Sorry. So these can happen. So what talent do you have ? What kind of skill is that? What value do you have that you will

[09:53] give to this world and in return that will create your brand. So this is the personal side of Person Murtaza. what value I have in me? What can I bring that will will know me. It will add value to their life. So in this way Murtaza, a simple common

[10:09] man, will be able to build his personal brand online. So it is clear what is personal branding? Okay, one question: does the brand need personal branding or does personal branding need the brand ?

[10:23] If your personal branding is so strong then people trust you. And when I trust you. See why Wasim Akram is taken in AIDS? He is taken because people relate to him. And

[10:37] people believe what he says. Of course, whether he eats it or not, it is there in the ad. So you have to focus a little on the boards that are installed around or the ads that are running. Now this personal branding is in the digital era. Earlier it used to happen in

[10:50] some other way. Now whatever is happening is happening in a slightly different way. Now, through content creation, most people do personal branding. [laughs] Khwaab is those companies, if we talk about them, if they want to take their brand forward,

[11:06] they will still create content. Now, from whom will they get the content created whose personal branding has already been done? If I have to register myself somewhere or you have to register yourself somewhere. b I'm as big a

[11:19] voice-over artist as I want. Unless I have a presence on social media or whatever is going on in the digital era, I will not have a presence there. People won't be able to relate to me. You wo n't be able to trust me.

[11:34] If you don't trust me, my words will have no value. That of course I have 18 years of experience or 20 years of experience. This thing is very important. There will be many of you present here who are

[11:47] very expert in their respective fields. But he does not present himself on social media. They don't create content. We have many things in our mind that if there is a good camera, good audio equipment, good lighting then whatever is there will be achieved.

[12:01] All these things come later. The first question is things come later. The first question is whether you have that much guts? Do you have enough skills to show to people ? Only if you show it to people will

[12:16] things work out. They say that what is seen sells. If you do not show it then the sale will be of yours and not of the thing that is there. Now what happens when you start creating content, for example, if anyone talks about my channel

[12:31] or talks about me, then immediately the audio comes to his mind and if we talk about HBA service, then what immediately comes to your mind, if we talk about freelancing, GFX mentor, then what comes to your mind, what happened from abroad,

[12:46] comes to your mind, what happened from abroad, so what, they had their experience, where did they bring all that experience, they used YouTube , Facebook or any other platform on social media. I got

[13:02] people to show their experience with unique ideas, with unique, we can say unique ideas, with unique, we can say videos or anything like that after watching it people would feel that yes brother,

[13:17] visible brother. When with the passage of time you keep creating that content then people start trusting you. And that trust leads you to a bigger brand in the long term. If you want to create a brand later, you can do so.

[13:31] Otherwise the brands themselves come to you and say this is something. If you want to promote this then tell me how much money you will charge. So obviously your long term hard work is necessary behind it. So this tells you that

[13:52] important in personal branding, content creation, communication or survival. Then the most important thing in bringing personal branding into this era is your content creation. So, we have understood the content creation to this extent that if we take it forward then why will we take it forward ? You also

[14:08] since we are talking about personal brand. is a brand? Some product or the other is being offered in the market. You have to discover the brand side of your personal life. will she be? Through the product. Now, what is your product, your content, package it well,

[14:24] market it well, create it because it is not the content, it is your which will build your brand. Well, the next most important thing is the story. In any content, it may be any kind of content, it is not necessary, if it is a drama or a

[14:39] movie, then there is a story in it. Even the educational content that you are watching, a story is written in it properly. That story is connected with you people in some way or the other so that you people can relate to it. There are

[14:55] three to four major elements within that story. It is problem is identified. Look at our even these

[15:08] dramas that are made on television. What is inside it ? There is some problem in our society and a story is built around it that yes, he is a college going boy, he

[15:24] is extraordinary but the society is not accepting him, it may be that not accepting him, it may be that he is a boy who falls in love with someone and his family members are not agreeing, it may be that

[15:39] someone wants to marry again, so those people who are surrounded by that issue are able to relate to it and when they are able to relate, then they take extra kind of interest and that thing which is somewhere inside their mind gets

[15:52] settled. You must be remembering the Parizad drama because most of the You must be remembering the Parizad drama because most of the people in our society, you and I, all of us, somewhere or the other, are like this, they have grown up in the society. And

[16:08] then what happens is that suddenly one day he becomes rich. We all also dream that when we sleep at night and wake up in the morning, our bank balance should be in billions of rupees. So where does the gold lie? [laughter] We are not rich.

[16:24] location matters, yes, location matters [laughs] so having a story is very important. Now see,

[16:39] a water bottle. Buy it immediately. No one will buy it. You will tell me the issue. Then you will tell its solution that this is its only solution. So those people will go and purchase whatever is there. Like a mobile phone is being made, what is there in terms of mobile phone,

[16:54] yes this is for the gamers, those who face lag in gaming or those who have the issue of excessive heat up, then those people who have already purchased the phone, those who have

[17:06] this problem, they immediately come to that thing. Like right now, yes, there is a camera installed in front. Basit has purchased this new one today only.

[17:19] What was it? There was an issue. I ran the story and she had a fit and he [laughs] and he turned the camera away. So it is very important to have a story and these

[17:32] stories are going on in your homes also. If you want to convince your parents about something, you have to make up a story. how much importance does story have in content creation? We have discussed these small things taking examples from daily life. When

[17:48] small things taking examples from daily life. When within that we talk about the story, then the

[18:00] is very important to have a hook. The era has become so fast that we see hours passing by while scrolling and we have no idea at all. So we need a hook for which the maximum space is 4 seconds. There is

[18:16] no idea of ​​the seconds passing by. Within 4 seconds you have to engage that person on your video. Now stop, he has gone. What happens after that? After that, you have to

[18:28] What happens after that? After that, you have to person watching it can relate to it and say that yes, friend, this is exactly what he is talking about.

[18:41] After that what could be its solution or let's say what all he might have done [laughs], it is more important to tell that thing which is the interval of basically any story that this might have been done, this might have been done, this might have been done

[18:57] this might have been done, this might have been done and at the end solution and then at the end a slight call to action, you should never emphasize on call to action, a new creator puts a lot of emphasis on call to action that

[19:11] brother buy only this. If you do this then he says that brother this is a tree. You just have to tell the problem and its solution and tell it in a simple manner. Brother, I use this to solve this problem. That's it. He will see it once, twice, and the

[19:26] third time, somewhere or the other, that thing will become a hit in his mind. That's already on you because you have already done personal branding. He trusts you. So whatever you wear or whatever you eat or drink or whatever you use on daily basis

[19:42] is the best. He will accept that thing. So these are three to four elements in storytelling. If you are making your story without these. If even one of them is missing in between, then you might be lacking somewhere. Somewhere people might

[19:56] Somewhere people might not be listening to you. So this is basically storytelling and within this storytelling, the element of retelling comes back again. Now that thing has come which is called communication. You have to tell the story.

[20:10] How to tell the story? Well, I'm talking now. My style of talking is different. We are not even talking about vocals. Basit has a different style of talking. Even if we talk about Junejo or Moro. Both are big content creators. But the

[20:24] storytelling of both is completely different. The way of telling the story of both is completely different. In the same way he hits his audience. But the way of storytelling is completely different. Because the communication way of both is completely

[20:38] different. What are the things that are necessary for good communication? What do you think? One two three four five how many things should there be ? What should happen? Why Body language. Ok? Confidence is the

[20:52] most important thing, give that confidence, after that the next element comes, that is emotions. We can always relate to emotions. Whatever issue we have to convey, we have to make people feel it through our voice

[21:07] or the way we say it. Unless that feeling is there, whatever is there will not happen. So, have confidence that whatever you are saying,

[21:20] if you are talking while hesitating here and there or are getting nervous somewhere in between, then the person watching or listening will say that he himself is not confident about what he is saying, he himself is a victim of Shashupanj, so how can I

[21:33] believe what he is saying, so first of all you have to build confidence and after that, emotions are very important in your communication. Now see, there is some happy

[21:45] news and someone comes and tells him that I have come first, he will say that what kind of a person is he, he is not happy at all, it means he has come first in his class and you see how much this thing is filled inside the children, they

[21:59] say loudly from the door itself, Amma, I have done this today and he will say the same thing while crying, if he says that I am hungry, give me food, he will say okay, fine, I will give it to you after some time, then he will come again and say the same tone, same,

[22:15] If he comes in a crying mood and says, no, I am just hungry. I need to eat now. So you will definitely leave all your work and treat that child with something or the other. So what made the biggest impact

[22:28] ? By emotions. So emotions are bound to be there inside him. And the thing that he is doing, which we were talking about, the emotions that he showed, we relate it with acting, that you have to act with body language, when

[22:45] you actually performed that thing with body language and emotions, then emotions, then what impact did that thing have on the person watching, the person listening, has anyone ever heard the audio drama, has anyone ever heard it, there is

[22:58] only one person, has anyone ever heard the audio stories of BBC, what does one feel after listening to it, it is happening in front of the sir. Exactly the person's face is not visible Exactly the person's face is not visible

[23:11] showing that thing or expressing that thing by acting in his voice with so much confidence, actually a character inside him. You are a character in that entire story.

[23:23] So that's the kind of thing that has an effect on you. So in this way, you have to do something in audio within content creation. If you want to do something in the video, then you definitely need to bring these things into the story. I have

[23:40] even put the hook in. Its context also came up. You also put an interval. You gave the solution and you also gave the call to action. After giving all these things you did not give emotions. You didn't give him the right voice. If you do not give confidence

[23:55] to that thing then all your things are useless. What is the most important element in a video ? There are some experiments that I often get students to do.

[24:07] How many of you have ever watched a song or a movie on YouTube ever watched a song or a movie on YouTube and your internet went down and what happens when the internet goes down ? What is video quality? It

[24:22] ? The most important element in any video is audio. The matter came back to where we started. And communication is so strong, that is one thing. In our world we take it as the easiest thing.

[24:40] You see that Allah Taala created this universe. Allah Taala could have put it in our minds Allah Taala could have put it in our minds that I am the master of this universe. Did not put. He wanted to communicate with you people. Then what did you

[24:55] with you people. Then what did you add on in between? Prophet. Allah Taala add on in between? Prophet. Allah Taala gave his message to the prophets to go and tell this to his servants. Communicate that I am the master of this universe. You have to worship me and

[25:09] ask from me. So communication is so important that we take it lightly. How to talk to someone? How to choose an alpha? It is about how you connect your emotions together.

[25:24] You have to speak with confidence. Soft tones have to be used. Soft tones have to be used. These things depend from person to person and place to place. And we don't even care about this thing. We talk the same way with friends too.

[25:38] We want to talk business with someone. What are most people doing now ? Are sending text messages. And most of the scams happen on text messages. Why do they happen? There is no tone in it, there are no emotions in it, that is why I

[25:53] mostly do voice messages, Banna sahab sang me, I am going to drive my car [laughs] so use your voice well,

[26:05] so use your voice well, use the words correctly, then you will get better results, in comparison to that, naturally in this era, one should come towards content creation, it is naturally in this era, one should come towards content creation, it is not about

[26:19] what should I make or what should I do? Allah Taala has placed a unique skill in every person. Identify him. Gain command within him. Then present it to him.

[26:31] Gain command within him. Then present it to him. Then you see how effective that thing proves to be for you. And for all these things you will have to come step by step in the same manner. Personal branding will have to be done. For personal branding, you will have to

[26:45] create content. You will have to present yourself. To build a story, you have to take

[26:57] care of the things that I have just told you. And what was the most important element in all these things? Our audio and At the End audio will be beneficial for you in how you approach things. Did you understand?

[27:12] understand? Aa Ya