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Link Building Strategy for Small Sites

Published Mar 7, 2024 Transcribed Jul 17, 2026 Charles Floate Charles Floate
Beginner 1 min read For: SEO beginners and small business owners looking for practical link building tips.
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The speaker discusses effective link building strategies, contrasting approaches for large sites like Forbes with those for smaller sites. For smaller sites, the most successful method involved writing guest posts for high-domain-authority sites and then requesting backlinks to their own site.

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Guest posting for link building

The speaker found that writing blog posts for other sites with good domain authority, then asking for backlinks in exchange, was the most effective link building strategy for smaller sites.

Guest posting on authoritative sites and exchanging links remains a powerful, cost-effective link building tactic for smaller websites.

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What was the most effective link building strategy for smaller sites according to the speaker?

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Writing guest posts for high-domain-authority sites and then asking for backlinks in exchange.

πŸ’‘ Key Takeaways

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Effective link building for small sites

Provides a practical, actionable strategy that differs from large-scale digital PR.

so what have been your most successful and effective kind of Link building strategy like at Forbes and some of the other sites they're doing like digital PR and really like you know paying for surveys and really getting to understand the customers and and all that and putting out these really good studies and they're just naturally winning Lings right they're doing Outreach for that and that's always going to be good but that's not always the case for

smaller sites the most effective was when I was you know kind of freelancing and doing a little bit and I had you know was able to write blogs for these other posts for these other sites that had really good you know domain Authority and I would put up herrow queries and get you know really good responses back and actually give links to those folks on those other sites and sometimes I would ask an exchange that they

would link to my smaller barbecue site

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