Live Q&A: Third-Party Cookies, Content Strategy, and Blogging Tips

hey everybody um good morning for me it's morning for me it's not necessarily for all of you um i hope the audio is coming through just fine let me know if it's not um today i wanted to take an opportunity to go live and answer some questions um i do have some questions that have come in from project 24 members as well as from you as i posted yesterday in our youtube community here but um as

we get started i want to start off there's one question in particular that i thought would be a really good one to discuss to kick things off this year so the first question that um that i want to talk about is about third-party cookies which is you know what the thumbnail for this video was and everything um so i want to talk about third uh party cookies now um we got an extension right we have through

the end of this year before they're going to be completely by default just um just gone in like google chrome and stuff and so that was originally going to be by now but a lot of bloggers are asking what is going to be the impact and so there are a couple things i want to address first of all whenever something big like this happens we never know exactly what the impact is going to be hey everybody

thanks for joining we never know exactly what the impact is going to be until it happens and we see it follow through all we can do is look at all of the different pieces and see how we think things are going to kind of play out and so one of the things we need to do as we do that is remember that we bloggers we publishers are not in a vacuum we're not alone here um there

are other people with interest um in digital advertising who have a lot of incentive to make sure that it continues to be strong particularly even advertisers people that want to advertise they don't want um they don't want to get rid of targeted advertising so what happens when in the browser we no longer get um we no longer get those third-party cookies and there's so there's less tracking a little bit less information being shared for those targeted

ads well the winners here obviously are like sites like facebook where people are logged in youtube as well if you think about it youtube ads are going to be able to be pretty dang targeted because youtube is going to have those that first party data first party information um about the user and so targeted ads are gonna be really good there um facebook is already extremely expensive and competitive from an ad standpoint people spend a lot

of money whereas just not that many years ago facebook ads were a lot easier it just wasn't such a crowded space and that's just because facebook knows so much about the user that targeting ads is so easy so i think they come out kind of as winners but again as those spaces get really crowded um you know advertising money is going to go somewhere and i don't think we're going to go back to radio ads and

tv ads um and so um so here you know mike h is saying google says without an alternative it would be about a 60 avenue drop ad revenue drop um i honestly i believe that people who are creating quality content are not necessarily going to see a drop and may actually see a gain with time i think we're going to see things shuffle at first for a little bit and the reason i say that is that

um advertisers are still going to advertise but instead of relying upon that data from all the third-party cookies they're probably going to be more selective about what sites they advertise with we've got companies that are advertising with literally thousands of websites and not even knowing where their ads are going they're just appearing because of this programmatic ads that we have today and so um those who are creating quality content um are they perform better with ads

so they already get the higher ad revenues and i think that as companies are being more selective about which sites they work with um i think you're gonna see ads that are more catered to the topic of the content i think i think we're just gonna see something shift but obviously um our programmatic ad providers are i mean they're keeping up on all this because this is their entire business so um anyway i i definitely see

some changes coming absolutely it's not going to just be status quo but what i also know is that we can worry about certain aspects of those changes and say well if this happens maybe i'll lose um but the reality is is there are so many moving pieces that will have to kind of level themselves back out that uh in the end we're not going to know 100 or even 50 honestly what's gonna happen until it starts

to happen so that's my input there right that's my input there for what i think and what i expect um anyway i think it's a good discussion topic i think it's an important one for us to be aware of but also note that this is already happening and so users are being made more aware of this you know when you have that cookie consent bar people are can opt out of cookies already people can turn it

off at their browser a lot of consumers don't understand much of this and so they just leave it and they just click allow but we're already seeing fewer and fewer users use you know allowing the third-party cookies anyway and so i think the adjustments are going to happen um slowly slowly slowly and then all of a sudden when the browser's default to that we're going to see a bit of a shift and then we're going to

go from there okay um and so anyway that's what we've been talking about here i see um coding uh sheiksha asking if this is gonna affect um azoek revenue and i think it's gonna affect it the impact is gonna be unknown until it happens i think some sites are potentially gonna see see improvement and other sites are going to see they're going to get a decline i think if we're creating again high quality content that's advertiser

friendly already meaning like the topics we choose the language we choose to use etc that's already benefiting us and so if we continue to do that then i think that only helps us going forward um again we're not going to go back to tv ads we're not going to go back to radio ads and there's not enough room on you know logged in sites like facebook and youtube there's not enough room there for all the advertising

i do think though um i do think though that uh youtube presents some really cool opportunities they're youtubers are becoming more and more influential in today's world and a lot of advertisers haven't picked up on that yet the smart ones have and so um anyway people with with youtube channels with an audience have substantial influence over their audience and so i think we're gonna see more and more companies um sponsoring channels i think we're gonna see

um and i think we're gonna see programmatic ads continuing on face on uh youtube only to grow and become more competitive with time all right um i'm gonna go ahead and take a um i'm gonna take my next question this will come from the uh project 24 community i'm going to bounce back and forth i let the project 24 community last night as well know that uh i was gonna be doing this today um so this

is i think this is a great question for people to consider should i invest in one site and publish high quality content like crazy like 2 000 articles or should i diversify among three sites publishing less on each one of them um this is an interesting one because i might have told you something different a week ago i've always liked the big site because those first like getting the first 50 000 page views or even 10

000 page views a month on a site takes a certain amount of time it's just harder to do but then once you start to gain momentum it feels super easy we know what kind of content works so we build from there okay but i i just did a study a survey um i sent out a survey to project 24 as well as to you guys on the youtube channel and got a bunch of data back and

i've been analyzing it for a video that i'm planning to do here really soon and what i saw was sites with around 100 to 200 articles on them were kind of in the optimal range of earnings per post as well as earnings per thousand page views um just the income kind of optimized around there the page views per blog post kind of optimized around there and then they start to taper off now it's going to vary

a ton from niche to niche it's going to vary based upon the approach you take i think that if you um if you learn to expand within your niche or or if you're in a space that's like technology or news where you just constantly have to add new content obviously that's going to be different but what often happens is we start creating content that kind of takes traffic away from our other content we did the same

thing on camper report our first hundred articles did awesome after that we we tagged on like another 100 or so and they started to have a declining value because the things they were ranking for were actually things that we had other articles that were also ranking for maybe not number one but they were ranking and so each additional article while it may make us rank number one for those additional terms it's pulling some of the traffic

away from the other articles which is fine um you can continue to grow that way so if it were me um today i would say don't diversify amongst three sites and put 50 articles on each one um but i i think i would diversify when i have a site with 100 or 200 articles on it then at that point i'm like you know what let's start a second one so there you go um all right i'm

going to take one here let's see hack the minotaur asks if i have any suggestions for making ebooks about video games with current traffic and audience i know it would sell but i'm worried about copyright issues oh copyright with using like game screenshots in the book and stuff so this is one where you're probably going to want to take um take some time to dive a little bit into fair use laws because um you can use

other people's creative work within yours but you have there's some specific requirements um for it to not be a copyright issue and so um you'll want to make sure that you're adding something like if you're going to use a screenshot it's got to be something that you're commenting on adding commentary or adding substantively to the creative work so like you could take an exist it's like memes right same thing you take a screenshot from like a

tv show but then we add something funny onto it and it is adding substantively to the piece of content likewise you uh you know if in your content um you're making it so that people wouldn't need to ever consult the original content because you've covered so much of it in yours then that could be a problem but in this case again you're using screenshots to illustrate certain things i think you're going to run into no problem

from a copyright standpoint so anyway i don't think that's going to be an issue for you but again i would just double check those requirements and just make sure that you're that you're that you're totally covered but i'm i don't think you're going to have any problem at all there okay here i'm going to take another one here from project 24. um this one is an interesting one so and i don't know much about it yet

but i want to bring it up and if somebody does know a lot about it i'd love by the way any input you can provide either here in the chat on the youtube live or you know send me whatever information you can you you know more about it this is for the eu what do you do if google analytics is banned in a certain country so and i've heard a little bit about this in some countries

like germany and maybe a couple others google analytics because of privacy issues is starting to be disallowed again i don't know much about that and so what do you do in that case um that to me that seems a little bit over the top um from what i understand google analytics 4 is a lot more privacy concerned and so data is pretty anonymized um and so and you're tracking a lot less about the user and so

it might be that google analytics four is within what the law allows for you to not have any tracking allowance on your website to me just seems pretty over the top so i again i don't know much about the laws i'd love to know more about what's going on there but this is a new one for me i don't know much about it yet i'm gonna take one back here from you guys from youtube um oh

okay so uh mirabella booze asks about um like quoting the bible or quoting things um i'm gonna answer this one this one actually came up in the comments on the my post in the community so i plan to get to it anyway um the question is they have a christian website is it a problem is you're gonna have a plagiarism plagiarism issue if you're quoting the bible and the answer is no you just cite where it

came from just like if you were quoting anybody else if i were taking a quote from something somebody said i would want to say here's who said it and here's where it came from you don't have to cite it in like mla format or you know chicago or any of those it's not this isn't an essay here or a research project but um if you quoted like you know romans 8 28 right you would quote the

verse and then you would write romans 8 28 and then which bible translation did you use you know so you might just say nsv bible and then i mean that's a sufficient citation for a bible verse it's known enough that people are going to be like okay it's from the bible um and so there you go that's that's how i would handle it and you're not gonna run into any plagiarism issues um i saw another one

here okay um this one trekkers asks can you comment how a highly technical site like an engineering site might be different from kind of our day-to-day sites yeah we get these kind of questions a lot because we build a lot of sites around hobbies which are awesome because pretty much any hobby you can think of there's some group of people that are interested in it and there are a lot of people who want to research it

even if they're never going to end up doing it they want to learn more about it and consider doing it and so oftentimes they end up being just really really easy topics to make sites about with um something like engineering you got to consider what the audience is going to be and this is this is going to be true of like coding and just all sorts of technical sites but also sites about professions right and so

and by the way our legal side our patent rebel site is kind of along these same lines so uh one is we have to consider who our audience who we think our audience is going to be where is there an audience for this so if it's engineering am i targeting people who want to become engineers am i targeting actual engineers and trying to help them learn some new best practices and cool techniques and this and that

am i targeting um uh people that need engineering services and helping them find the right services uh you may choose to create content around each one of those but when you create when you write an article you want to keep in mind who it is that you're targeting um and so i mean otherwise it just kind of muddies the waters right and so um and then if you do end up having some kind of offering an

info product or something you're going to want to target you know all of the offerings for that or all of the advertising for that should line up with the content that's geared toward those people if you're going to have an email list you want to i would i would have an email list with different tags and so um you know i might have an email opt-in form on certain articles that are geared toward people that want

to potentially become engineers and so they're you know students or high schoolers or something like that and you know on any pages or any you know any content around that those topics when they sign up on that email list they're going to get tagged as you know student or future engineer and then when i send out emails i can target those groups and so you're just going to want to i mean you can do the same

things obviously in a hobby niche or anything else right but um but i think it becomes particularly important in those because uh it it seems to me that those groups are often a little bit smaller and are maybe not doing as much of their research on the internet um the groups of people who are looking for a profession are often pretty big but the groups of people who are engineers who are looking for new best practices

online versus taking whatever you know continue education classes are offered by the local university or their employer you know when i was an engineer i didn't search the internet for uh you know i might have a specific question but i wouldn't search the internet for you know continuing education opportunities that sort of thing um okay all right i'm going to take another one here i i've already got my next one here from the from the chat

that i'll answer in just a minute um but i'm going to take this one from the project 24 community from derek what do you see as the one year and five-year-ish plan for income school [Music] that's a great question we do have plans and we don't it's often hard to project out anywhere near five years but here's where i see things right now in sort of the one year time frame the plan here is to really

solidify everything that we have um and try to kind of fill in the gaps so we just recently launched you know um nate from the channel makers youtube channel he's he's part of our team we're all one team here um but uh he teaches youtube and he does a fantastic job and he drives a ton of the youtube stuff we do here and we worked on this youtube system uh he had all these great ideas and

we put it all together we created this youtube system and to me like i feel like finally we have something really really useful for people that want to learn youtube that while it's not perfect and there's still things to iron out i mean it's really really good and what it helped me understand was that on the blogging side we have these 60 steps and at that point you're kind of like all right i've written some articles

uh i have a site i have content on it and here you go uh just kind of keep keep doing that stuff oh and by the way we'll give you some other courses on monetizing and a course here and there on battleshipping so what to do when your contents getting to be a little bit more aged how to analyze it we'll give you a course here on eat so that you can learn how to build authority

but very little guidance or direction on when to do each one and where how they fit into the overall picture and i'm like that's crazy we have this youtube system that just lays it all out perfectly so no matter where you are on your youtube path you have somewhere to go um and so i'm rebuilding the blogging system it'll incorporate the same sort of the same instruction the same teachings we have there will be new videos

there are some things i want to improve about how we teach search analysis that i feel like that structure provides for there's some additional course content that we want to add over the coming months and so i think that's kind of what we're going to see a lot of this year i also one of the things that we want to do company-wide is company-wide we're still a small team guys but one of the things i want

to do is i want to start reaching out a lot more to other people in our industry uh income schools spent a lot of time because we started out with an approach that was a little bit i don't know a little it seemed a little bit different than what most people were teaching um about seo particularly things like link building keyword research uh our approach to those things you know some of those early videos we made

and i just basically made a new version of one of them um seem a little bit like they i don't know they kind of put a little bit of pressure on sort of the status quo and because of that people kind of treat us as a separate thing and the reality is most of what we do most other seos who really think about it open-mindedly would say yeah actually that's good i just don't talk about it

that way or i don't think about it that way [Music] but our techniques and our tactics and our strategy for building up a blog is very effective and so i anyway i want to build upon that but i also think there's a lot more opportunity for us to be collaborating with other people and learning from each other to help grow our industry in a good way frankly i'm really really really really sick of people who build

up websites simply by scraping content from other websites um i i've got a bunch of questions recently on youtube people saying things like well how do you protect your site from getting scraped by people just using ahrefs to find um you know your high quality content on a site with no domain authority like well first of all that um that how frequently that happens is pretty infrequent especially considering how public we are about most of our

sites and so while that's an issue like it's not one i worry about it's not one i have a lot of control over but um i don't know i i just i think we need to help change more and more people's mindsets and help people take a more um anyway a better approach to that now um so more collaboration i think in positive ways i think would be really beneficial um in the five-year time frame beyond

that it's hard to say for sure i see us um continuing kind of in those paths i see us um really uh just solidifying our course content at first but i see us starting to reach out more to be more engaged i think in events around the world um potentially doing some of our own i see us um really trying to solidify the tools that we have but not becoming a software company um i don't think

that's really the direction we're going we're an education group i also see us building out our portfolio and maintaining one so you know in the past we built up some sites really big and then we're like okay we need some new sites and then we like sold everything i don't foresee that happening again i want sites at every stage of the process i want a brand new site at every at any time um and i want

a three-year-old site at any time you know i we need everything in between that way it just makes testing and things a lot easier for us to do we have project 24 we have you guys on youtube we ask questions a lot but um we need to be able to try out more stuff on our sites and i think selling off all of our sites at one time i would have liked to keep at least one

of them just just to have a good testing ground on a site that already has um levels of traffic to where we could get good quick results so i think enough on that enough on income school for now but um beyond that where we go over the next five years it's just it's kind of unpredictable because i don't know what the blogging industry looks like in five years i think i have a pretty good idea but

um but i don't know for sure uh i i to be fair i also think that you're gonna see youtube become more and more prominent in internet marketing um so there's that all right okay we're back um uh let's see i think i said i already had my next question here what was it um okay this was a question about using a product manufacturer's video on your site now um embedding their video on your site if

they've i mean if they've made it shareable if it's on youtube or whatever embedding it on your site um is not a problem because if it's embedded like from a youtube channel then the attribution i mean the it's already being attributed to them and their channel they get the view count everything and it just i mean no problem if they just have a video and you screen record it while it's playing and then put it up

on your site for that you know i probably want permission um but if they've if they're using a video player that makes it shareable downloadable um if anywhere they explicitly state like hey this can be used for marketing purposes then okay i think you're fine but just copying a video that they made that they haven't made shareable or even downloadable um through on their own site i would be i would absolutely want to reach out and

ask permission oftentimes you'll be able to find some contact information they'll have someone in marketing who you know will be aware of their policies and you're if you're supporting their product i mean why wouldn't they want you to use their video and so um but they probably just want to make sure the video is being used in a way that that they agree with um all right let's see uh how much income should i be earning

from 18 000 visitors per month this is again this one you're going to get some really good info in a video coming up in the next couple weeks because of that survey i did but um 18 000 page views a month what we're seeing is um you know rpm or epmp that's internally we call it epmp it's earnings per milli or per thousand page views and that just kind of helps us level it out so well

you gave me page views we're seeing about 30 to well it kind of depends on um the amount of content the amount of traffic but sites of this size are getting in the high 20s oftentimes especially in project 24. if i were to if you were to get about 30 dollars per thousand page views you'd be getting about 540 a month so if you were right around that mark um i'd say you're doing pretty good pretty

good pretty average all right hey t-stamps thanks uh t stamps you've been you've been a supporter for a long time i appreciate that um asking if we're still buying sites um unfortunately we're not we got so many offers and stuff and i have way more sites right now than we can work on so we're like working on them like four at a time um and so we're just not in a great buying position at the moment

and so i wish i could buy all the sites you guys have for sale because i think it's a great opportunity trent jay hill asks if there's any packages offered to build your site for you we did that once a long time ago a couple people took advantage of it and and it was good but it's there's two things that prevent me from doing it now so the answer is no but um the first one is

for us internally we have a small team um i mean i can set up a site put a theme on it um you know get your hosting set up and everything and i can do it all in five or ten minutes um and you're good to go and i could even get you a basic uh you know template depending on what theme you're using i mean i could even install their one of their templates based upon

which one you liked best and then hand it over to you and you add the content it just wouldn't take very long but again we have a very small team and just no extra room for that kind of thing but the second reason and i think the bigger reason is that you need to learn it um there's a learning curve with wordpress it's frustrating the first little bit um but that's why in project 24 we try

to just walk you through it in as simple a way as possible because by doing that you kind of get through that initial learning curve and then with a little bit of time in it and it doesn't have to take a super long time with a little bit of time you get pretty good at it and then you're good to go a lot of people just never really learn the technology and so um it's just always

always always going to be a struggle so i think there's just a ton of value in learning how to manage and maintain your own website i still learn things all the time by the way about about hosting i still learn things about wordpress things i didn't know about different types of plugins and things that are out there and kind of how it all works and how it all fits together um every time i think like i

got this i know all this and then i learned something new so um just something to keep in mind i think it's worthwhile um this one's from project 24 how much interlinking would you recommend doing per page in a cluster um and so this is talking about topic clustering or siloing or however you want to talk about it and they're a little bit different but they're kind of mostly the same and i don't totally like build

unique total clusters and silos i do think there's room for interlinking between them which a lot of people would say no no don't ever do that um anytime that it makes sense to link to another article i'm going to do it but this is asking you know four to five links per article should i be linking to four or five other posts or um or how many and really i don't want to create links that don't

feel natural in uh you know like a response style post a thousand words or something it might make sense you might easily be able to link out to one or two articles three articles every time but there might be some articles where it's whether it's a response post or a staple post you're really kind of covering a topic superficially but then what you're doing is you're introducing like several other topics that each merit their own post

and so in a response post let's say you have three to five subheadings and each one of those is really a big enough topic that you're going to write a whole post about it well in that case if i have five subheadings i'm interlinking to five other articles every time and so it's gonna vary a little bit from post to post but i think that yeah probably three to five links per post on average is gonna

make sense if i write a long post like it's a staple post but it's meaty and i'm covering a topic in like great detail let's say like on income school i'm covering a topic like web like wordpress hosting okay um i might have another article that talks about um you know cloud hosting versus shared hosting versus dedicated server and i might and that's its own article but that's part of web hosting and so i'm going to

link to that and i'm i might have you know in that big media post i might have 10 other resources i want to link out to and that one media post is kind of the big central pillar of that whole cluster i think that's okay to have more links but again we're not going to want to go crazy with that every time so we just kind of kind of use a good judgment but yeah i think

three to five three is probably on the low end of what i would do for the most part bruce loveless is asking wordpress you know much of your information is geared toward wordpress uh will you ever offer advice for those of us who are already set up long term for a non-wordpress site you know most of what we teach yes it's based it's kind of built on the assumption of wordpress that's what we instruct people how

to do it's what we use and what we still recommend but most of what we teach especially from a content standpoint is still 100 the same if you're on any other platform how we pick topics for our content how we build um you know how we structure the site in those you know silos or clusters or interlinking between articles and all of those other things are all going to be entirely the same i wouldn't do anything

any different and so um i don't know if i would um i don't know if i'm ever going to start crafting content for other platforms um specifically like addressing those other platforms just because it's not it's not what i'm gonna it's not what i'm doing but i think if you can learn the platform specific things from people who do and then you can learn the content specific things from us and um i think you're going to

be just fine coding sheiksha asks can we become a millionaire in blogging by just earning from ad revenue from companies like azoik yes absolutely you can i won't go into a lot of detail i got an email recently from a project 24 member who in the last two years has um increased his income dramatically to the point where the value of his sites are worth well over two million dollars um in the last couple years he'd

been doing blogging for a long time before that and or for you know at least a couple years as kind of a side thing a hobby never thought he was going to do anything real big with it and um he joined project 24 learned a bunch of stuff he came to an event we had and learned and incorporated it all and he's just doing amazing um so uh anyway totally can happen totally does happen i think

you have to be wise with your money and i think you have to put in the work but absolutely um there are actually several if we were to look at the value of their sites specifically but also when we look at the amount they're able to save and invest over time there are several project 24 members now who um are definitely millionaires now because of the sites they've been able to build all right i'm gonna take

another one here from project 24. um i'd like to know your personal perspective on creating a small membership site um and managing it yourself what i you know would it take too long to manage it is it worth it and knowing what i know what i do it again yes i like membership sites i think in some ways i prefer them to some other types of info product but i probably wouldn't start with one so there's

a lot to be gained by offering consulting in your niche um we started it off by doing you know we created some course content and actually even before we made that we had consulting we offered it we just said hey we'll look at your site we'll look at your idea and we'll just consult for you um and we would send people a survey they would fill it out with all the information and anything else they wanted

us to know we would look it over think it through just record an audio file responding to to them and providing them our input and that was the consultation and it was inexpensive but there was huge value in that because we were able to get kind of one-on-one feedback from that from those users and see what sort of issues they had what sort of questions came up repeatedly and then when we created our first iteration our

niche site school we created course content and put it out there and still did the survey piece um and again we just got a whole bunch of really good input and we learned where people were running into problems so we tweaked our course content um to improve that and kind of take some of those doubts away from people and got to the point where basically nobody needed the consultation anymore they approved they would ask us they

would tell us their idea for their site and we were basically just rubber stamping them because the information they got leading up to that survey was enough to where everybody was getting it right and at that point we were like okay now let's make let's kind of automate this a bit more let's make a membership let's make a community let's and um so in terms of managing that yourself i think you just have to recognize what

your personal limitations are you're not going to be able to answer every question from every person maybe at first but not for their for too long and so that's where having a community format where people can get support outside of just you um you know having the instruction be completely like self-driven um i think works really well if if you're gonna if you're gonna tie yourself down and say i'll answer all your questions personally i think

that's fine in the very beginning and we did that with niche site school for 60 days you could ask any question you wanted you'd email us and we'd have to we'd respond um but it's gonna get it'll probably get too big okay all right uh here's one from the community i'm project 24 member table of contents in blog posts um how they made in wordpress uh or does how they're made in wordpress affect seo um i'm

just using internal html anchors um the impact on seo would just be if a lot of the table and contents plugins are slow they slow things down and they don't have to using html anchors just fine i think that's a great way to do it one thing i do like about some of the plugins is they'll allow it to be sort of hidden and people can click and it'll open the table of contents um again you

could build that yourself and it's probably gonna be load faster than using the plugins um but there you go um no i don't think they're gonna have a negative impact from an seo standpoint unless they just dramatically slow down the page load and um where they're often at the very top of a post just remember if they're at the top of the page before people have to scroll like on desktop that is going to be part

of those core web vitals ratings and so if it's a little bit slow loading and it's part of that you know it could end up being the largest contentful paint and if it loads kind of slow then your lcp score goes way down on those blog posts um i've seen that by the way with ads as well people who um if your ad block your ad placement is like in the same kind of block as your

first paragraph and there's not like a featured image at the top well then that paragraph and ad load are all part of the same piece of content and the ad is made to load after the content and so the lcp score just plummets so i saw that happening on someone's site and that was interesting um you wouldn't want to do that um i got a question here if there's gonna be changes to the acabato theme the

one they asked for was to use built-in font options um rather than the google fonts api which is one of the recommendations from google since it's really funny it's their font api that is slow so page speed insights recommends that you don't use it anyway the other thing they asked for is more professional some templates additional templates that maybe look more professional but still retain that simplicity of acabato on the first one the fonts yes in

fact there's another version that is really close to ready i was um just given it for testing and i specifically that's specifically one of the uh things that we put into this one to be able to select to just use system fonts or um some of the default fonts so you'll have some the basic options that most sites will want to use one of those and then you completely avoid using the google fonts api which is

going to be pretty cool with that we're seeing scores right back up to where they were when we first created the plugin pretty awesome we've also talked about different templates we actually did kind of wireframe some that we thought would be really cool uh and then this was a while back with when jim was here um we opted to kind of hold back on that for a little bit um kind of deciding where we were gonna

go with acabatto i do see that as something we could potentially add back in i would potentially want to get some input as well from people who use acabato and see what sort of templates they would be most interested in and so maybe we could provide some of the styles we've considered and just say what do you guys think what do you want and how would you change them but yeah for various different types of sites

you wanted to create different home page layouts that would kind of make your site a bit more versatile as it is you can create a custom homepage while using the aquabotto theme get all of the other benefits of accubatto but create your custom home page using um gutenberg if you want to but um on top of that if you have like um the cadence blocks plug in or something or any other page builder um divi and

elementor both work with uh aquabotto just fine you can create a totally custom homepage however you want to and that works really well too so i think i'm going to create some tutorials around that i need to update the tutorials for aquabotto as well so um let's see okay i'm going to take one here from from you guys uh let's see um you started a professional like work related website how were you planning to monetize it

how would you monetize a professional-like work-related website um so if it was like for example we have patent rebel that is it's mostly about um mostly about getting a patent but there are there is some content there that's about becoming a patent lawyer um what's it like being a patent lawyer that kind of stuff um one monetizing with ads is simple as if you can get traffic and particularly if it's a topic of value like um

you know the people that are coming to look at it tend to um tend to be people with disposable income it's a it's a very clean topic something that people it's not going to be controversial things like that ad revenue is going to be pretty good and our ad revenue on that site does fine um affiliate marketing you're going to look for services you're going to look for lead generation opportunities so on a site like that

um there are some legal services that help people with uh provisional patents there are some legal services that help people with trademark and copyright you know things like legalzoom so an affiliate program for those is a great way to monetize a site like that in many different professional industries they're going to be things like that there's also going to be training that people are going to want or need i mentioned before that you know a lot

of times companies are offering the training or local universities are offering the training but you know i might have been a little too hasty on that people are moving more and more to online and finding their own training um and so if you can make recommendations within a certain industry of certain of courses that you could be an affiliate for um and then if it's a professional one like um learning a trade learning a job um

going to school for that a lot of different school you know options whether it's a university or a trade school um many of them will pay for leads you might be able to do a lead generation sort of thing where you send you know hey these are people who are interested and they gave us their email address for you to reach out to them here you go here's some leads so i think they're the same kinds

of ways you could also make info products of all sorts of kinds teaching various different things depending upon the profession a question here about how jim is doing i chatted with him not too long ago he's been doing really well um he's uh he's um working on a couple of cool projects uh both with blogging but also outside of blogging so he's spending a couple days a week on blogging and the rest of the week working

on a project with his family and um pretty pretty cool stuff uh kevin here is just reminding me that i promised him i'd look at his site and i haven't forgotten i've just been super busy so i'm hoping to get to that in the next day or two thanks kevin i got asked here about [Music] their site leveling off at about 30 000 and uh someone from azoek said you know um learn some more seo um

and a couple of the things that come up here are kind of the main goals here is creating good content for a reader but also creating content for google so that it's very findable for google it's funny because what we're trying to teach with income school without overtly stating it all the time is how to create content that does well for google and the reader but we put sort of the reader first and i think in

doing that it changes people's mindset a bit but at the same time we you know writing content that uh makes for really good answer targets um you know that'll works for snippets uh that's one of the ways that google can use your content um but there are other things too i think that we should be teaching doing a little bit more instruction on site structure the interlinking those kinds of things that help google understand what this

content is really about um talking about just you know some of the wording we choose to use that just helps again helps the computer understand what we're talking about and so i do think there's some opportunities to help uh improve upon that there's a question here about google discover um and do we get traffic from google discover and you know that's one that is on my to-do list to really figure it out um that's one that

i just would love to nail down i see i see google discover on my phone all the time and see the articles that come up and because i do so much you know research and reading about blogging and stuff i see some sites that seem to pop up a lot um seo related content um and man i would love to really just nail that one so as i do you're going to find out about it um

hopefully sooner rather than later is it worth while investing in blogging and youtube blogging or youtube than it is in a social media platform and why um so i do believe that um a blog has a lot of value over most social networks um i believe a youtube channel has even more in some ways but less in others so let me give you those reasonings with a blog for one the content the content lifetime is substantially

longer i can write a piece of content today and because people search the web for this information um they can find it whenever they're looking for it as opposed to with social media it's like well if my post lines up with what somebody is wondering about or is just interesting enough then i'll get their view today but it's very short-lived um now to be fair like instagram and some other social media you do because your personality

is part of it you do have potential for having more influence with those people and building more rapport than with a blog but at the same time it's like you got to be posting all the time otherwise it dies off that is true with youtube as well if you're if you're trying to build a following on youtube then you have to be publishing very regularly if you stop for a long period of time or just get

very infrequent with it then your influence dies down you start to get a lot fewer views per video it becomes less beneficial now there are some aspects of youtube that are very much like google the very searchable type content and so with that i think for bloggers we should be making some of those kinds of videos at very least but but that's the great thing there is whenever someone's searching for it my content can be found

and can have that influence at that point and earn me an income at that point and so um i don't have to try to align the content i'm creating with with what people are looking for right now at that moment i can just put out the content and i can do it i can put it out in spurts and put out a whole bunch and i can leave it for a very long time and nobody nobody

cares um so those those are the things i like best i think and with youtube the video format is one of the best ways to i think build the most connection and the most rapport with an audience has a very wide spreadability factor but you can spread really well within an industry without having to have videos go viral whereas on social media to become like a real influencer it almost feels like you need content that's just

i don't know it ends up being like surface level but interesting enough that people really love it i don't know i don't i don't love the superficiality of what we get with a lot of social media if it's not quick and it's not quippy and it's not really really interesting every single time forget it and i don't know i don't i don't see that sort of influence i think it's really hard to keep up we'll put

it that way so there you go um i have a question here about how to recover from the december google product review update um the biggest thing for me what i see is we need to change the way that we view affiliate marketing totally and completely um and so if we're writing product reviews with the intent to get someone to buy a product get a click then you probably got hurt from the from the december update

and from previous ones as well and so what we need to do is we need to craft content that's intended to help the user solve a problem that they have if we're going to go product focused you you really need to be able to provide them information that they couldn't find by checking that product out on amazon by looking at it on amazon and reading the reviews there you need to be able to have something unique

to add you need to have something that helps them make a really good decision you know we've we've cited the wire cutter many times because for a long time they did that they've tested products they'd say you know we spent 40 hours testing these six different products and here's our review and recently i've been seeing articles from the wire cutter who is now owned by a major news company instead of being independent and what did i

see we spent over 40 hours researching what other people had to say about these products and they have the authority because they've built it up over time but i think they're going to lose so much value if that's the direction that they're that they're taking and the problem is that so many bloggers have been going that direction for a long time and people who are doing it like putting in the effort or succeeding where they're failing

now if you can't get a hold of the products then don't write product reviews instead let's take an approach of providing people with helpful information and as part of the information times a product helps solve the the problem a product helps answer their question and so we just recommend a product without ever even having to review it you know when we had camper report we could write articles about um you know the these are the things

that you need to think about when you get before you go camping with your rv for the first time that wasn't the title but that's the concept right and so you basically have a list of like hey these are things that don't come with your camper that you need to that you need to make sure you have or there are issues that you need to consider before going on your first camping trip and so you'd have

things like hey you need a drinking water hose and so that and you should get a white one because that delineates that this is only for drinking water we're never going to use it for other types of water and you should have one of those in your camper well they don't usually come with that so cool i need one of those oh you linked to one on amazon cool i don't have to go research them they're

all pretty much the same i'm gonna pick one with decent reviews that looks like it's like gonna be around for a while on amazon there's so many products that it's like okay this one's gonna sell out and then it's gonna pop up again with a different brand and a different product number i don't wanna chase that around um in affiliate marketing i'd rather pick one from a brand that i at least kind of recognize and so

if it's not amazon by the way that you're going to link to that's fine link elsewhere to an affiliate product that's going to be consistently there but just give people a recommendation of the product that's going to help them solve their problem and there you go that's affiliate marketing so there are multiple different approaches to affiliate marketing only one of them involves actually reviewing or comparing products so um keep that in mind um i got a

question in the project 24 community how would you manage starting a youtube channel and blog at the same time um considering that you know we've done it before and we don't recommend it but if you want to do it how would you do it essentially is the question well um there are really two different approaches i would consider taking one is just from a time standpoint if my time is pretty limited what i'm probably gonna do

is i'm gonna write like 30 articles before i publish anything on the youtube channel youtube is just the video it's just gonna take um it's gonna take more time than you think and so if you're limited on time i'm gonna do that simply because with 30 articles there's enough content there for it to start really kind of doing something whereas if i'm really slow on article writing i write maybe one a week well now it's going

to take me 30 weeks to get to 30 articles whereas if i wrote three a week i'm there in 10 weeks right and during that time i'm learning the industry getting to know everything really well coming up with ideas for videos and then at that point it's like okay cool now maybe i'm gonna get to where i'm writing an article a week maybe even every other week so that i can learn youtube in the very beginning

the other approach is to start the youtube channel and spend three to six months on it learning just what works and stuff and maybe even hopefully starting to build up a little bit of an audience and then when you launch your blog you have a rhythm with the youtube channel with the youtube content and you can start creating really good resources for that channel and and then we direct traffic from the the channel over to the

website to the blog and then you get this instant boost to the blog instant credibility you don't have to wait nearly as long those are the two different approaches i would take doing them at the same time eventually you're gonna be right doing them at the same time but for starting they're two such different skill sets i think you really do kind of have to learn one than the other at that point then we just have

to prioritize schedule you know if you have a spouse or partner that's like totally supportive or even participating with you that helps a lot whereas if they're just like oh man why are you constantly working on that side project that's never going to make us any money then you're constantly being pulled away and that that creates a really tough environment for you to work in so and then prioritizing with a youtube channel if you're trying to

build an audience on youtube consistency is key we need to be able to publish probably weekly in most cases um or more often in the very beginning and so uh you need you need to have that and so if i need to put off publishing a blog post an extra day or two because i had to get that video out well the video was probably the priority and so we just have to keep that in mind

um but yeah i mean if you set it as your priority you can do them both um they're just very different skill sets and so you gotta you gotta learn both it's a lot to learn um all at once okay um this question here when should we apply battleship um on a fresh website i wouldn't apply it until we we say a year from when the content has started has aged about a year and so if

you started writing content on a site usually in the first two or three months you get a first kind of batch of content out and even if you keep producing content you know i'm gonna let that content sit now for at least after i'm done with it another eight or nine months by that point we have a pretty good idea of where it's currently landed on google and so then we'll apply that strategy um to that

content and then maybe i'll wait a couple more months and take sort of the next grouping of content and apply it to those ones now at that point you know we said we're going to come back maybe every six months every every year mostly because i don't want to be constantly changing every article but um the changes you make are going to have an are going to affect the the outcome in the in the traffic as

well as in their rankings much more quickly than they did on a fresh site likewise your site's been up for a year you got lots of content you publish an article it might be indexing and ranking within a week or two um sometimes within hours and so you know at that point it's like oh maybe even three months in i could battleship this content so at that point you just kind of get in a cadence of

yeah maybe every three to six months i'm just gonna run the whole thing through my audit and see where i'm at um see what's changed and make a decision over what of what things you're gonna change going forward um okay let's see wow i still have a lot of questions from project 24 members as well as from you who are watching so um i'm just going to try to get to at least a couple more here's

a quick one i can answer um will there ever be another business taco episode that was a fun little thing jim and i did a while back um if there's if there's demand for it let me know if you guys want to want to hear a business taco we do um definitely have some business advice we could share the specific for internet marketers and the concept was kind of fun one of us is eating a taco

while the other one's like answering a question and they have until the end of the taco meeting to finish we had to eat really slow though because like a taco bell taco a little taco bell taco is like normally a 30 second thing or maybe less depending who's eating it so what are your methods for finding long tail response post article ideas um you know do we use alphabet soup or there's some advanced methods um here's

the thing when it comes to finding topics like i really want you to start out using google's auto suggest i want you to use their we're teaching in project 24 a partial search methodology where you type in essentially half of a question um but leave leave it leave the rest of it and instead of just seeing what google auto suggests actually hit enter and do the search and see what the people also ask gives you see

what the other you know searches at the bottom of the page provides you and you're going to get a little bit of insight into the top types of specific questions people are searching on google and then the other thing i would do is i would branch out dramatically from just kind of the primary keyword you know in our project 24 search analysis tool um we have this partial search assistant you you type in like okay here's

my you know my site's about cycling so i type in cycling and it just i just have this huge list of questions partial questions that i can type into google and then google will give me just loads of topics and as i go through that i find like i i couldn't make it all the way through that list i'd end up with 2 000 different ideas and then now i have to take all of those and

see what the competition looks like and there's just loads and loads of it and then when you consider like cycling is the top level keyword right this is like the most generic one of the entire thing what if i pick something even more specific what if i'm wanting to talk about bicycle maintenance and so you know what questions are people asking about you know um bicycle tires or wheels you know um what are what are the

questions around those and so then we start doing that on these more specific aspects of it um think about the types of questions people are going to ask when they're researching the topic but aren't necessarily like there are certain questions that are going to be asked by people that are learning about it and then there are certain questions that are going to be asked by the people that are doing it well more people are going to

be learning about it than doing it always and so do some of those partial searches and i just find that when i start going down those paths i basically never run out now once you've done that and you have a really good idea for what works and what types of questions are asked at that point i don't mind if you really want if you want to use a keyword tool um that is that's going to provide

you with a lot more of that information in a very clear and simple way they're going to provide you with some of the you know some of these top keywords and search queries and things like that but you just need to have you need to have that foundation of having done it and seeing what types of things google is showing because those those keyword tools for long tail stuff their numbers are going to be way off

that's that's a statistical law the when when they're dealing with a sample of the search volume of the search on the internet they're dealing with a sample that sample is going to be most accurate for the keywords in the middle of the bell curve the ones that are searched the most frequently anything long tail is long tail it's infrequently searched and statistically any sampling is going to be less accurate the farther out you go down that

long tail and so you know bloggers who are trying to find long tail keywords are relying on those numbers don't rely on the numbers but for ideas they often do a great job there are other tools out there [Music] that provide lots and lots of ideas again just make sure that you take the time to think through them make sure that like this is a reasonable question for someone to ask as well as do the do

your competition search your analysis there make sure that the competition is reasonable for you um all right let's see gonna try to take all right i'm gonna take this one micah goring asks what's the best way to choose a niche for someone who loves to write but has no idea how to start a blog or what niche to start in um the most important thing for me is that the topic is something that i'm interested in

so if you love to write um you know like hey i'm actually more interested in blogging than i am in any particular topic i could blog about but there are probably other things that if you thought about it you're like i know a thing or two about that here's some questions you can ask yourself is there anything that family and friends tend to come to you for advice about to ask you about there there may be

something that people sort of see you as even reasonably knowledgeable in um is there something that maybe you don't have expertise in but you're interested in and you want to learn more if you really like writing then are you interested in learning how to write and get published or how to become a journalist or those kinds of things is there uh you know creative writing that kind of stuff there are plenty of blogs about that but

there's room um there's definitely room um i mean are there other hobbies in sports and activities of any kind that interest you um there are tons and tons of niches around the outdoors um whether it's hobbies in the outdoors or just the outdoors in general um there's ton i mean there's you can go any any which direction and so just think about that are there things that you tend to know um to this extent that people

come to you for advice or are there things that you have a lot of interest in um or things that you have learned to do in the past and maybe you're not an expert in but you just you know more than the average person those are good places to start i don't usually like to start with well which one's gonna make me the most money probably because in the end it probably won't make you the most

money if you either have no expertise or not enough interest to gain expertise i think that's probably key probably most important you can make money in virtually any niche so there you go i'm going to take another one here i i never stick to just an hour sorry um let's see i i do want to address this one i got this question would i do an experiment where i produce two sites same topic same everything except

on one of them i do link building and on the other one i don't would i do that case study the problem is if i'm producing two sites on the same topic now i have am i just am i writing all of the same article topics um the only way that the the two can be really like perfectly compared is if they're basically the same but i wouldn't want two identical sites um that yeah that i

don't think is a good is a good idea um and so now what do we do well we have two sites that aren't the same maybe they're in similar niches but you know if they're not writing on the same topics like one of them might have just stumbled into a lower competition higher search volume a couple of articles and that's it right and so what we would need is a large-scale sketch large-scale study where we build

10 of each site one you know 10 10 with link building 10 without in in comparable niches so that they're similarly sized and and then we would need to look at a whole bunch of different variables to try to make sure that it was the link building that did the job and in the end i already know the answer because what we teach in project 24 is to build eat when eat is needed within a niche

an eat is exactly what link building gives you except the ways that we teach you to do it are the most effective means of building authority and most of i mean i've watched the videos from other people on youtube that talk about link building is a major piece of what they do and you know they say oh here are the ways that most people do it but here are some of my really really cool ways to

do it that i think are even better and as they watch those i'm like huh well we teach that oh and we teach that one oh and we teach that one but we don't call it link building because it's not about the link it's about the authority and it's about the relationship with the person who ends up linking to you and we end up getting the link but i think it's important that we look at it

that way if i look at it as link building and i get myself interviewed on a podcast to me if i'm about if i'm about the link then just the fact that i got interviewed and i got the link that goal accomplished we're done if it's about the authority then i'm going to go on to that podcast prepared to blow their socks off i'm going to go there i'm going to i'm going to know who's interviewing

me i'm going to have listened to their podcast a few at least a few times to understand the types of questions they ask to understand kind of how things are on there and then i'm going to go there with a message that i intend to get across and what i'm going to come out with is authority and a link it's a different outcome because i went in there with a different purpose and so in the end

like why would we do link building when eat what we do for eit is most of the same practices but with a better objective in mind and so the outcome again is the same only better and most of the lower forms of link building that people do are a ton of work for a handful of links and most of the links you're going to get are be are going to be very low value links and so

why would we put in so much effort for those things anyway anyway there's my soapbox on that one all right i need to take this one too [Laughter] um this one is about answer targets um would you write an answer paragraph when it's an article that you're going to make a video for anyway because it's like a how-to and it's step-by-step and maybe you're going to list out the steps in the article would you write an

answer paragraph and really probably not that's my that's my answer to the question if there's not a question being asked that that you know an a paragraph would make sense to be the snippet then no in a how-to type search query a list a listed step-by-step response is going to be a better snippet and so if the subheadings of my article are these step one this step two this or even just one do this two do

this google picks that up and that becomes the snippet um the the video as um was stated in this actual question the video itself is likely to rank faster and even potentially higher than the article and so if you make the how-to video and publish it on youtube you embed it in the video um and then in the video description and the pinned comment you link back to the article then these are kind of linked back

and forth together then i think that's great and you've written out the steps as your subheadings and so now you have that opportunity with a snippet now if there's a specifics if there's a specific question that somebody might ask in one of those steps right well great i might write an answer paragraph to answer that question but it's not going to be at the very top of the post because it's not what the main article is

about but again i might be able to win just a snippet and rank that article number one but for any search query where people are answering that question that came up in the process of that article so that doesn't mean i won't ever write answer paragraphs but it's not going to be at the top of the article because it's not really what the article was written for i hope that makes sense all right um so many

awesome things here really um i love talking to you all i really appreciate you all being here um and supporting this channel it's uh really been just a huge blessing in my life to be able to be in a position to help you um and so thank you thank you for supporting that and i think that's where we're going to stop for today i could keep going and going and going and there are still more questions

even here from project 24 members as well as from you um but i appreciate by the way i really appreciate this community i appreciate in the chat some of you um helping each other answering each other's questions so thank you for that too and we'll see you all next time