Millions on Live Streams! Review of Chinese TikTok Douyin, RedNote, TikTok Ban

[00:00] What is their phenomenon? How the Chinese scam people and how they make billions there. We'll talk about this today in the connection for [music] let's go ha society today we'll analyze the

[00:16] main Chinese social networks doin inshu aka redn we'll also touch a little on chat applications platforms such as doin inshu allow users not only to watch content but also to make purchases directly within the application and influencers

[00:29] monetize their content videos posts through integrated purchases advertising and marketing channel the company actively uses them for native advertising to create trends and increase brand awareness thanks to powerful

[00:44] offers a target audience which allows you to spend your marketing budget as efficiently as possible allows you to spend your marketing budget as efficiently as possible set trends on the world stage which subsequently transfers to other markets

[00:56] toin in short, let's start with the fact that there was and is such a dude Zhang Yiming an ordinary IT specialist a genius of algorithms who first did something useful like news aggregators and then thought What if we create an app where people would

[01:09] just get stuck watching short videos, and so in 2016, the very same version of the Chinese TikTok appeared before Win. A year later, he was like, why not take over the whole world? He created an international version, which was called

[01:22] TikTok. Moreover, these are not just two different social networks, these are two parallel universes created by one company by Dance, which was created by Dn Imin. So, why do and TikTok are not the same thing? Yes, because TikTok

[01:35] is blocked in China. Yes, China is a separate planet where they have their own Internet, social networks, memes, and actually their own TikTok. That's why the Chinese are on DoIn. And everyone else is on TikTok. Well, secondly, DoIn is cooler. There is really nothing cooler than TikTok. You

[01:48] just scroll through the video. And in DoIn, you can buy things right in the video, make hotel, order food, even get an online consultation with a doctor. In fact, this is not just a social network, but a certain Digital supermarket Entertainment and life in general,

[02:02] really, you come in for 5 minutes just to scroll through videos, and after 3 minutes you've bought three T-shirts, made an appointment at a barbershop, and ordered noodle delivery. Doi literally sucks people into its ecosystem. And of course, there's censorship

[02:17] on TikTok. You can find everything from cats to political memes on Doi. Anything the Chinese government doesn't like disappears as if it never happened. Politics are forbidden, criticizing the government is prohibited, otherwise your account will simply be blocked, and

[02:31] within an hour, some big Chinese guys will show up and [ __ ] you. Even some dances can be banned because they're too depraved. That's why everything is strict on Doi. If you're a blogger, you can make good money. China is

[02:44] full of influencers who make millions and even billions simply by selling goods through live broadcasts. Literally, imagine you go to Doi and Literally, imagine you go to Doi and after 10 minutes you already come across

[02:57] some Chinese blogger who's yelling at the camera. This is Lu. Buy a Chinese car. You wo n't regret it. He's pushing it on you. And in There's a counter in the corner of the screen where the number of orders grows faster than your anxiety at the end of the month. Buying a car from China

[03:10] need to delve into all the nuances because there are guys on the left. Car. Buy a car at an affordable price from China, Korea, Japan, and numerous reviews in their Telegram channel confirm this.

[03:23] Go, watch, consult, buy before I bore you. Live broadcasts. Link in the description. Why do Chinese bloggers make so much money on live broadcasts? Yes, it's simple. People love being rushed. Chinese influencers and

[03:35] bloggers create excitement live by playing on the emotions of the viewer. They literally don't give you time to think. Live broadcasts in Do-In are like Live broadcasts in Do-In are like TV shopping 2.0, only without cheap

[03:48] acting, with interactive drive, and without silly games and clowning around. Here are real bloggers, charismatic, with a frantic energy that convinces you that you can't live without this product. You can't live. A simple example: if you're a man and lipsticks - These are

[04:02] incompatible things, then you just don't know Liz. This guy has done more for the lipstick industry than any cosmetics company in the world. He was nicknamed the king of lipsticks. Liz is an ordinary guy from the Chinese province of Hunan

[04:17] who worked as a sales consultant in a Loreal cosmetics store. It would seem like an girls choose a team, but then it turned out that he has an incredible gift for convincing people to buy. In 2017, he

[04:31] decided to try himself in live broadcasts, and Doin began testing lipsticks in real time, not just showing them, but applying them to his lips. Yes, a man testing women's cosmetics on himself. It would seem like a strange idea. But this is what

[04:44] made him a world star, that is, not a world star, but a Chinese one. Imagine a guy with perfect skin and crazy charisma who constantly applies lipstick to his lips throughout the entire live broadcast and keeps saying, "Girls, this is a cool lipstick."

[04:59] This is the top and that's it. Tens of hundreds of thousands of orders in 2018. He set a record for selling 15,000 lipsticks in 5 minutes. Live broadcast This is more than the average cosmetics store sells in several months and even in a year. In 2019, TZ

[05:14] decides to compete with the legendary Jeffrey Starr, an American beauty blogger well known for his work. They had a dispute over who could sell 100 lipsticks faster. He over who could sell 100 lipsticks faster. He took it out in 30 seconds on live broadcast.

[05:28] After that, he was nicknamed the king of lipsticks and he actually cemented his status as a hot YouTuber. Naturally, he won't sell quickly. You come on, this one doesn't agree. The first thing is the hypnotic

[05:42] voice of his speech. The intonation and emotionality simply do not allow viewers to leave the broadcast. He knows how to convince. So you yourself will not notice how you buy yourself a lipstick. Even if you are a man with a beard. The second is his iron honesty. He is not

[05:56] afraid to criticize any lipstick and even. There was an incident when he criticized the lipstick itself and this company then apologized to its customers how he earned his millions. The main such

[06:08] explosion happened on the day bachelors are 1111 November 11th is the equivalent of our Black Friday, you sold 1.7 billion dollars worth of cosmetics in one night, it's really simple.

[06:20] Imagine you're sitting on a live broadcast saying that this lipstick is cool and awesome, and after that people order billions worth of goods. At that moment, ordinary people's salaries fall on the 2nd, and even they have to wait for it over time. He expanded

[06:34] his product range; now he sells everything from creams to washing machines. But the main thing is that he remains the main beauty blogger in China, and if he recommends something, it sells out instantly. By the way, an interesting case. Once he

[06:47] advertised chicken legs, and they sold out in an instant, even faster than cosmetics. On another stream, he was selling facial massagers; they flew away in 2 minutes. All the goods will be sold in 2022. His broadcast was interrupted when he

[07:01] happened just before the anniversary of the events in Tian Square. After that, he disappeared from the Internet for several months. But then he returned and continued making

[07:13] what he does best Because if you can sell 15,000 lipsticks in 5 minutes, you won't be shut down that easily He's not just a blogger, he's a living sales machine Because he proved that just by applying lipstick on camera, you can

[07:28] make the most expensive stream in history DoI $2 billion in 10 hours, how much So let's just realize 10 hours, $2 billion, that means $200 million an hour, $3.3 million a minute, $55,000 a

[07:44] second While ordinary people wait for their paycheck once a month, this stream brought him once a month, this stream brought him millions every minute, every second millions every minute, every second [ __ ], I think I'm doing something wrong

[07:57] [ __ ], I think I'm doing something wrong Yes 111 November 11 is the most important day in China, it's not just a day for singles, it's the main shopping festival in China, and even in the world, on this day, even Tabau makes more money than Amazon in a month,

[08:11] and of course, the main fighters on the front lines are the bloggers who sit on live broadcasts, people go to streams on DoI on this day to watch and buy everything that Of course, the king of

[08:26] Of course, the king of lipsticks, Lit Adz, caught their eye that day, and in 10 hours there lipsticks, Lit Adz, caught their eye that day, and in 10 hours there were 250 million people on his broadcast, which is one and a half times more than the population of Russia. They weren't just watching, they were buying them en masse, and not

[08:38] just lipsticks. Everything was flying at breakneck speed that day. Cosmetics and skincare are the foundation of his business. Clothing. I swear, they were snapped up as if they had no [ __ ] business wearing gadgets at all: phones, headphones, household appliances, and even food. People ordered

[08:50] chicken feet, dried fruit, and tea. The goods in his stream were cheaper than in regular stores, so this created a stir. Additional excitement was given by the fact that the quantity of goods was limited. He spoke so quickly and

[09:04] emotionally that the viewer's brain couldn't even say "No," nor could it even think. The funniest thing is that many viewers woke up the next morning and didn't even understand what they bought. A bunch of posts appeared on Chinese social networks

[09:16] like "I just came in to watch videos." " Now I have 10 new creams and no money." Thank you, Lit Az U. I now have 20 lipsticks and I don't even put on makeup. I think I bought pots for 300 bucks. And I don't know how to cook. When the broadcast ended, the total

[09:29] sales amount reached 2 billion dollars. [ __ ] it. Yes, streams in history. After that, all Chinese businesses realized that live

[09:42] broadcasts are a new level of sales. Now, every self-respecting company Now, every self-respecting company does live broadcasts. Every single one of them, absolutely everyone, there are even cases when skyscrapers, houses, and apartments were sold on live broadcasts.

[09:54] Imagine a man sitting at home in his underwear, smoking, drinking tea, and a underwear, smoking, drinking tea, and a Gradually, this format began to be adopted and implemented here. If earlier, businessmen

[10:09] in Kazakhstan posted photos on itu, filmed content, hired a model who was trying to push something, pose, damn, now everyone starts live broadcasts, everyone shoots live broadcasts, and how the Chinese yell at the camera and sell goods. Now

[10:22] Kazakhs Stores sell clothes, cosmetics, gold jewelry, through streams, they take a model, put rings, earrings, bracelets on her and say, " Buy urgently tomorrow, the price will be higher." People buy because they are afraid of missing out on a

[10:36] profit, even if they do n't need the bracelet they bought. Well, in general, in terms of content, Doi is the same as TikTok, it's lip-synching challenges, humor, sketches. Sometimes, for us foreigners, this can be a little unusual and wildly cringe-worthy in some

[10:50] videos. For example, I often facepalm from some social videos where some kind of some social videos where some kind of man's body. How the Chinese are cheating the Chinese. Doi.

[11:02] Imagine, you go to Doi, scroll through the feed. And there she is, sweet, gentle, huge eyes, perfect skin, speaks in a pleasant voice, streams, smiles, you hang out and watch. And after 5 minutes, you're already donating flowers to her for 10 yuan, but then it turns out that this is a

[11:17] [ __ ] forty-year-old man who was selling noodles this morning. And now he's already Angel in Doing Chinese technology in changing faces has advanced so much that now no one knows who is really sitting in front of you. The Win filter is not

[11:30] smooth. They can change the shape of a face, make a thinner nose, reduce the chin, add makeup, eyelashes, all in real time. But the worst thing is they can completely change gender. One click and you turn from a bearded, pot-

[11:43] bellied man into a pretty girl who streams, smiles, and receives donations. There were even scandals when people donated money there for six months to girls, and then it turned out that it was some bearded

[11:57] turned out that it was some bearded man and all this time they were confessing their love to the bearded man and not to the girl. One Chinese guy lost about 10,000 yuan in 3 months and gave one girl virtual gifts and

[12:10] showered her with compliments. Then it turned out that it was his neighbor who stupidly made money on filters. That's how things are. Xiao Xin Shu, aka Red Note, is a social network that blew up the US after being blocked. TikTok, you know what happens when

[12:25] Americans lose their favorite social network? They frantically start looking for a replacement. And when TikTok in the US began to be strangled and threatened with a ban, SKN SHU, or Red Note as it is called abroad, soared to the top in downloads. What

[12:38] happened? America has been at war with TikTok for several years now. Americans are sure has been at war with TikTok for several years now. Americans are sure that the Chinese, through this Chinese app, the Chinese government secretly spies on them. Spies on all

[12:50] users through the app. That is why the US authorities first banned TikTok on Gosstroy and then began discussing a complete ban and eventually passed a law on the forced sale of TikTok to the American company PCE. Naturally, they do not

[13:04] want to sell because it is a gold mine. And while politicians argue among themselves, American users began to panic and start looking for somewhere to move, and then SKN SHU, aka Red Note as it is called abroad, enters the scene. SKN SHU

[13:18] was originally a purely Chinese social network. Why did everyone rush to SKN SHU because the content is similar to TikTok, only with a bonus. You know, it is like an Instagram hybrid. TikTok, Pinterest, and Amazon aren't just short videos, but tons of useful reviews of life

[13:33] hacks and shopping trends for bloggers. It's a golden platform because everything is tied to monetization through purchases, unlike TikTok, where the content is more chaotic. Hong Shu's content is more aesthetic, stylish, and useful. There's

[13:47] less trash, more beauty trends and reviews. And in general, Americans love Asian trends. In recent years, Asian fashion, skincare, and lifestyle have all become wildly popular in the US. Xiao Hong Shu is exactly what the

[14:00] Chinese are sharing their secrets for skincare, fashion, and What did the American government do? Naturally, Americans blocked TikTok, and they've already found another alternative Chinese social network.

[14:14] And another wave of suspicions has begun there. Xiao Hong Shu is collecting data. This is a new tool of Chinese influence. We must not allow another Chinese social network in the US now. Xiao Hong Shu, or Red Note, continues to gain

[14:28] popularity in the US. and the Chinese are happy that their social networks are capturing the Western market. Let's recap: shn shu, translated from Chinese, is the Little Red Book. It's a Chinese social network where people share reviews, life hacks,

[14:44] tips, and trends. For example, a girl bought a Gucci bag on Instagram. In her stories, she'll just post my Mom making me happy. She'll write a full review about whether it's worth buying Gucci in 2025. She'll lay everything out on the shelves, take photos from different angles. The [ __ ]

[14:58] will shoot a 3-minute mini-film. But don't forget that almost every post is hidden advertising. There's no overt advertising as such. Everything is disguised as friendly advice. 90% of shn shu users are girls

[15:11] because, well, as they say, it's the social network of dreams. Beauty bloggers, style tips, skin care, trends, life hacks, everything you need to lose money but feel happy, just like in DOI. There are tons of filters here. Every girl is all about Hong.

[15:24] She looks like she was copied from an anime, white skin, huge eyes, perfect makeup, but in real life, I swear you wouldn't recognize her. There are frequent cases Hong Shu and then couldn't recognize them in real life. Xia Hong Shu or Red Note is not

[15:39] only about the Chinese now. Many girls from the CIS go to the platform and become popular and earn good money. Why? Because the Chinese love everything foreign, especially European appearance, culture, fashion,

[15:51] demand, but the Chinese are interested in observing the life of the va. Let me remind you that Xia Hong Shu is not just China. Ista is Instagram, Pinterest, Amazon, all this

[16:04] together. You go to look at beautiful photos. And in 5 minutes you have lipstick, a dress, and a ticket to Monaco in your cart. You watch a video and you are immediately offered to buy what is in the frame of China. Social networks are not just social networks where everything is created

[16:16] for likes, comments, views, these are huge marketplaces where you can sell everything from small trinkets. In China, there is no such thing as clothes or apartments. It's just that social networks are a thing. The Chinese have long understood that if you're stuck on social networks, you shouldn't

[16:30] just scroll through videos and view content. You should spend app in China is simultaneously a marketplace, a store, a social network, and entertainment. WeChat is worth something in China. It replaces all existing services

[16:45] and apps and combines everything possible: cards, goods delivery, food delivery, government services, taxis, hotel reservations, and tickets. And the hotel reservations, and tickets. And the payment system. Chan SN is a genius

[16:58] technologist in China calls him the father of chat and also the Steve Jobs of China because he's cool, he has cool ideas, everyone loves him for this and for his perfectionism. But not planned at all. It all started in 2010, when the Chinese company

[17:12] Tencent, the same ones who created QQ, bought half the game studios in the world. They applications, and then they assembled a team of developers and said, "Make something cool." For smartphones, and Chang Long

[17:26] proposed creating a mobile messenger that would be the most convenient in the world. because everything they need for no SMS codes from the bank. None of this is needed because WeChat

[17:41] has its own built-in Finances and every Chinese person pays directly through it. In China, pays directly through it. In China, even homeless beggars accept payments by QR code on WeChat Pay. In January 2011, WeChat was launched under the name bin. That

[17:54] is, it wasn't yet known as WeChat. The first version was a simple messenger, but then they realized that just messaging is boring and started adding everything there. In 2012, they renamed it to chat to make it easier

[18:08] to promote abroad, but it never achieved global success outside of China. The Chinese simply made a super convenient application just for themselves. Well, now, as a result, they teach or there are half a billion users and it is

[18:24] very difficult to live without it in China. The Chinese have long understood that the main thing Keeping people on the platform and getting them to buy something is really possible. Imagine you're logged into a social network for literally five minutes, and after a while you're already out. You have a

[18:38] new suitcase, a ticket to Thailand, a heated pillow. And what's most interesting is that this trend is already spreading to the world. TikTok is slowly becoming a shopping platform. Insta is adding purchases to YouTube. Stores are now built in, and you can order

[18:50] any car from China, Korea, and Japan. These are my regular partners. I highly the description. But from all this, we can understand that China is really setting trends. Go to my Telegram channel. There's a

[19:02] ton of news, announcements, videos, and streams. Like, subscribe, and ring the bell. Comments. Like, subscribe, and ring the bell. Comments. Everyone's hooked. Let's get some bags.