YouTube Employee Reveals Truth About Monetization and AI

[00:02] well. Can YouTube suddenly flag your channel and prevent it from growing? Does using artificial intelligence prevent monetization on a channel? Does enabling monetization lead

[00:15] to increased video reach and views? Do small channels have no views? Do small channels have no chance of success these days, and is it all the same for everyone, big and small? In this video, we'll answer all these questions. Actually,

[00:30] I'm not the one answering them; Rennie Ritchie, a them; Rennie Ritchie, a YouTube employee responsible for supporting content creators, will be. YouTube employee responsible for supporting content creators, will be. Let's start with the last question: Does YouTube not

[00:43] support small channels, and will small channels never grow? Ritchie said that YouTube constantly measures and tests the success of small channels, monitors them regularly, and occasionally

[00:55] gives them opportunities to succeed. There are sections on the homepage. When you open the homepage and scroll down, you'll see videos that have garnered a few dozen or a few hundred views. You should see this most of the time, for

[01:09] YouTube homepage, you might encounter videos with just a few, tens, videos with just a few, tens, or even hundreds of views from channels that are still under 1000 subscribers. You've probably seen this before; if you have, let me know in the comments. This

[01:25] means that YouTube gives new channels the opportunity to appear on the homepage, which is one of the best places to get views as a content creator.

[01:37] YouTube also gives smaller channels the chance to have their videos featured in recommendations. This isn't because YouTube favors a specific channel or video; it's because YouTube shows

[01:50] viewers videos that are relevant to them. So, if you're a small channel and your video happens to interest a certain viewer, YouTube will show it to them. If that viewer clicks on the video, watches it for a while, pays attention, likes it, and leaves a

[02:07] comment, it signals to YouTube that the video is good, and they start recommending it to more people. This is one of the opportunities that YouTube gives to channels. The little one, and let's also hear what Richie has to say on

[02:20] specifically. Among the things that the teams are constantly testing is how to help channels or videos that do not have enough data more quickly. If the system is unsure of the target audience or has some doubts, it will conduct a test on the

[02:33] video indicating that it may be suitable for the target audience. Then we can learn more about this video and its creator, and hopefully help him get off to a faster start. So that was Richie's statement regarding the smaller channels. And I want to tell you that you must take advantage of

[02:47] the opportunity when it comes your way. Consider that your next video will be the one that appears in the discovery sections. That's what will appear on the homepage. This is what YouTube will test, so make sure your video is strong, excellent. The ball is in your court now. When

[03:04] ball is in your court now. When the opportunity comes, people will watch your video, it will go viral, meet the monetization requirements, and become the video that video that truly launches your channel. Consider every video you make as the one

[03:18] YouTube will test, the one that could be the reason for your success, God willing. Pay attention to the title, the thumbnail, and the video's content itself. The second question is whether enabling monetization or ads on a channel

[03:34] negatively or positively affects views. Some people say that views increase after monetization, while others say they decrease.

[03:47] after monetization, while others say they decrease. The answer is unequivocally that enabling The answer is unequivocally that enabling or disabling monetization has no bearing on views. Reach stated that YouTube's recommendation system, search engine, and

[04:01] algorithm are designed to be inconsistent with whether a video has ads or not. He also mentioned that some people... They automatically disable ads on the channel and, for example, only activate the membership feature or the "Thank You" feature, and they don't run

[04:18] ads. Does this mean that these videos won't achieve success or reach a wide audience? The issue has absolutely nothing to do with whether your channel has monetization enabled or not. Monetization has no bearing on increasing

[04:31] Let's say you're a charity and aren't allowed to enable monetization, or let's say there are some live streamers who cover legal issues and aren't comfortable with ads, these videos can't reach the same number of views. So, enabling

[04:45] or disabling ads doesn't affect everything. Now, let's move on to the third question, which I know is on many people's minds: Can videos videos created with artificial intelligence be monetized? Reach said

[04:58] that YouTube doesn't prohibit the use of artificial intelligence. YouTube doesn't prohibit the use of artificial artificial intelligence. YouTube doesn't prohibit the use of artificial intelligence, and YouTube even helps content creators use AI features and adds them from time to time. Things

[05:14] related to artificial intelligence within the channel itself, like the dubbing of the videos you just listened to by Reach, all of that was done using AI. It all of that was done using AI. It dubbed the video. YouTube helps and provides

[05:29] tools related to AI, but at the same time, it doesn't want you to rely entirely on AI. It doesn't want all the videos to look the same, for the channel to lose its identity, for the content to lack originality.

[05:41] Viewers would n't be able to distinguish your channel's content from that of n't be able to distinguish your channel's content from that of another channel. And by the way, it does this whether the content is AI-generated or not. If you read the

[05:56] monetization policy, you won't find it explicitly stating that YouTube doesn't prohibit the use of AI. YouTube prohibits videos that are mass-produced, that are mass-produced, videos that are used or

[06:11] created automatically and are difficult to differentiate, and videos that are videos that are duplicated. For example, if you take some images, put them in a row, and record the audio yourself, YouTube sometimes rejects this content and tells you that

[06:26] YouTube sometimes rejects this content and tells you that the channel is not permitted to use it. If you do some editing, add some professionalism, and have a strong voiceover, YouTube will monetize your channel. The same strong voiceover, YouTube will monetize your channel. The same

[06:51] specifically apply to AI. People have been using it for years before AI tools became widespread. As a content creator, I think about it from the perspective of whether I can identify the source of a video, whether it was AI-generated or not. I know

[07:04] Wendover's videos, and just by watching them, I know they're his. I know they're CGP Gray's. I know they're Minute Physics'. I can distinguish these videos and their source. Does this video have a digital fingerprint? Can someone watch the video and say to themselves, "Yes, this is definitely a

[07:21] video from your channel"? If you're worried about any of this, I think you should ask yourself this important question: If YouTube can replace your video or your entire channel with

[07:33] another video, and the viewer can't tell the difference, then... It's not a distinctive signature for the channel; it's a not a distinctive signature for the channel; it's a faint sign of a lack of originality, to put it mildly. But seriously, as a content creator, ask yourself this question: What makes this video special? Is it

[07:48] original? Does it offer unique value? Is your voice unique? YouTube's slogan was "Give everyone a voice and show them the world." What voice are you using? Does this video showcase human creativity,

[08:00] regardless of the tools used to create it? Yes, I like that; it's an expression of human creativity. What's the it's an expression of human creativity. What's the opposite? Is it just a machine product, or is this

[08:12] just a fancy way of saying "artificial intelligence program"? That was artificial intelligence. Things might be a little clearer for you now. However, YouTube's language is always

[08:26] vague and open to multiple interpretations. So, in simple terms, when you use artificial intelligence, don't rely on it completely. For example, I create videos

[08:38] exclusively using AI. I might add a clip to the video, like the one you're seeing here. This video is AI-generated. I might add an image—all the thumbnails are

[08:50] created by AI. I might write AI-powered scripts are possible, so AI can help me with my channel. However, I don't want the entire video

[09:02] or channel to be entirely AI-generated and lacking an identity. You could create an AI-powered animation channel, but it should have a distinct identity so viewers recognize it as belonging to a specific channel. YouTube is aiming for originality in

[09:22] even if they're AI-generated. They don't object to using AI. Now, the final question: can YouTube suddenly shadowban can YouTube suddenly shadowban your channel? Can they block it and prevent its spread?

[09:37] Reach says that most channels that reported being shadowbanned

[09:50] views from the recommendations section when they check the channel. YouTube still recommends from the recommendations section when they check the channel. YouTube still recommends their videos, but the recommendations or views have decreased. So, they always blame the content creator, saying, "No, the

[10:05] video..." Your video might not appeal to the audience, or YouTube doesn't blame itself at all, and I don't agree with them

[10:18] doesn't blame itself at all, and I don't agree with them on that point. Sometimes channels or videos reach a certain number of views and then completely freeze; they don't move forward. In my opinion, the

[10:30] constant updates to the YouTube algorithm do sometimes be unfair to some people. YouTube algorithm do sometimes be unfair to some people. I strongly believe this, and I've experienced it myself. Some of my videos had thousands or hundreds of thousands of views,

[10:47] and then suddenly stopped. It's not possible that people suddenly stopped being interested in this type of video. It's not possible that people suddenly decided that a video was

[10:59] n't good, even though it had been up for a year and reached a million views. So, there's definitely something going on with the YouTube algorithm, views. So, there's definitely something going on with the YouTube algorithm, but it's very difficult for YouTube employees or YouTube itself to admit this specific point. So, I might agree with Richie's answer to the

[11:15] first three questions, but The other question I asked was also unanswered, not answered as it should have been. It's other question I asked was also unanswered, not answered as it should have been. It's difficult for them to

[11:27] clearly and explicitly admit that errors and updates occur in the algorithm, and that some people might be wronged. It's hard for them to acknowledge this point. Since most, if not all, of those watching this video are content creators, I'd like you to write in the comments what

[11:43] content creators, I'd like you to write in the comments what type of content you create and what makes it stand out. Perhaps someone will see your content, visit your channel, and like it. But without exchanging views or subscriptions, we want to use the

[11:59] social engineering I discussed in this video. Peace.