AI Summary
The video explains YouTube's new 'Audience by Watch Behavior' feature in YouTube Studio, which categorizes viewers into new, casual, and regular viewers. The creator, KM YouTube, provides a detailed walkthrough of how to access this feature and interpret the data to improve channel growth, emphasizing the importance of increasing new viewers and retaining regular ones.
Chapters
YouTube has introduced a new update called 'Audience by Watch Behavior' that helps creators understand their audience and how to engage them to increase views.
YouTube categorizes viewers into three types: regular viewers (watch videos for over 6 months, at least one video per month), casual viewers (watched a video in the last 1 month), and new viewers (never seen your videos before).
To access the feature, go to YouTube Studio > Analytics > Audience, then scroll down to 'Audience by watch behavior'.
The creator's new viewers are at 66%, indicating that videos are reaching new audiences. A percentage of 60-70% is considered beneficial for channel growth.
The creator notes that regular viewers are only 1.7%, which is very low, indicating a need to retain existing viewers.
YouTube provides insights on which videos are popular with new viewers and which with regular viewers, helping creators tailor content accordingly.
To increase regular viewers, creators can do live streams, interact with the audience, and take them to Instagram to maintain connection.
The creator suggests an ideal distribution: 60% new viewers, 20% casual viewers, and 20% regular viewers.
The 'Audience by Watch Behavior' feature is a valuable tool for creators to understand their audience and improve content strategy. By focusing on increasing new viewers and retaining regular ones, creators can enhance channel growth.
Mentioned in this Video
Tutorial Checklist
Study Flashcards (5)
What are the three viewer categories in YouTube's 'Audience by Watch Behavior'?
easy
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What are the three viewer categories in YouTube's 'Audience by Watch Behavior'?
Regular viewers, casual viewers, and new viewers.
00:44
How does YouTube define a regular viewer?
medium
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How does YouTube define a regular viewer?
A viewer who has watched your videos for more than the last 6 months, at least one video per month.
00:56
What is the ideal percentage distribution for new, casual, and regular viewers according to the creator?
medium
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What is the ideal percentage distribution for new, casual, and regular viewers according to the creator?
60% new, 20% casual, and 20% regular.
04:24
Where can you find the 'Audience by watch behavior' feature in YouTube Studio?
easy
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Where can you find the 'Audience by watch behavior' feature in YouTube Studio?
Analytics > Audience > scroll down to 'Audience by watch behavior'.
01:50
What does a high percentage of new viewers indicate?
easy
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What does a high percentage of new viewers indicate?
That your videos are reaching new audiences, which is beneficial for channel growth.
02:05
💡 Key Takeaways
Three Viewer Categories Defined
Provides a clear framework for understanding audience segmentation, which is crucial for content strategy.
00:44New Viewers Percentage as Growth Indicator
Highlights the importance of reaching new audiences for channel growth, a key metric for creators.
02:05Content Insights for New vs Regular Viewers
Shows how YouTube provides actionable data to tailor content, a valuable technique for creators.
03:04Ideal Viewer Distribution
Offers a practical benchmark for creators to aim for, making the advice actionable.
04:24Full Transcript
[00:03] An update has come which is called Audience by Watch Behavior, the benefit of which will be that you will know which audience is watching you and how you have to engage with them so that your views increase. If you are a new YouTuber and
[00:17] you want your channel to grow, then this tool or the new option provided by YouTube will be very beneficial for you. I will explain this completely Majeed. Please subscribe to this channel KM YouTube. If you
[00:29] you want to do our paid online earning courses then these are the courses is our website.com You can also visit here or our WhatsApp numbers are also given. You what this update is? So basically, audience by watch behavior tells us what the
[00:44] behavior of your audience is like. So basically YouTube has put those things in it in three ways. A YouTube says you have regular views. casual viewers are the first and on the third number are your new viewers.
[00:56] Now YouTube is calling regular viewers those viewers who have been watching your videos for more than the last 6 months. one of your videos in a month, then it means that he is your regular viewer. That means
[01:10] Casual Viewer YouTube says that if a person has watched your video in the last 1 YouTube says that brother, he is a casual viewer. It may appear on your channel sometime. And at number three comes your new viewer. So basically what this is is that if a
[01:24] person who has never seen your video but comes to your channel and new viewers. Now just by watching it, it is clear that brother, we have to viewers or regulars. Then there must be casual viewers.
[01:37] Ok? You have to correct it in these three ways. Now let me tell you that there are more things in it know only after going to YouTube Studio. So if you see here, I have simply you see here, I have simply
[01:50] Coming to Analytics, there is Overview, Content and Audience. Where do you want to go? You have to come into the audience. When you come to audience, Subscribers will be coming in and audience by watch behavior will be coming down. So basically there are
[02:05] viewers, casual viewers and regular viewers. Now, your new viewers mean that this is 66% for me. This means that my videos are reaching new viewers. And this means that my channel is
[02:19] top. You have to remember. Ok ? And it should be much more. 60% to 70%. If there are is beneficial for you. Your videos are reaching new viewers which will be very good for you. Then after that, the second option that you should have, till here
[02:34] ideally you should have regular viewers because now this is a new option, I am also studying that brother, 1.7% of me are regular which is very less. This means that in the last 6 months the number of people who see me has reduced to just 1.7%. The rest of the people who were there have either
[02:48] video. Casual viewers are my betters. It is 30% which means that these people come What should I do now? I have to increase the regular viewers. So now I should know what kind of videos my regular viewers watch so that I can upload them accordingly and my regular viewers also come back.
[03:04] So now if we come down a little, YouTube has also mentioned Popular with New Popular with Regular Viewers. This means that YouTube is giving you insights on a platter saying, brother, watch this and start making such videos. Now what I have to do is to
[03:17] so I will also upload such videos in which you can say or are normal videos are mostly watched by such viewers and if I look at the regular viewers, they have mostly
[03:30] watched those videos which are searchable content which people search for. So this means that if I were to just write something above the thumbnails in the browse feature, create searchable content whose topic
[03:42] will see it and we can also see the casual viewers. That will also give you an idea of what kind of videos he watches. So those mixes how to target me brother.
[03:56] that you get new viewers and then you can retain your regular viewers as well. Another way to do this is to do live streaming. You can interact with the audience in any way so that the audience remains connected or take them to Instagram and keep doing
[04:10] So this is also a good that one of my mistakes is that there are less regular viewers. Insha Allah, I You people also have to do the same that your new viewers should be at the first position. This means that
[04:24] Then your audience should be regular viewers and casuals. If you ask me, I would say that 60% of your viewers should be new. 20% should be your casual viewers and 20% should be your regular viewers. So this is a very good
[04:37] update which shows what kind of audience we are getting and how people are watching us. So we can learn from this. Majeed, we can make our videos better by making improvements in it. Due to which the audience on our channel will
[04:49] tell me how much time has passed for you guys. While watching the videos on my channel, are regular viewer or are you a new viewer, please tell me in the comment section so that I can also get that insight. So you also have to keep this thing in mind.
[05:03] hope you understood this video. If you implement this then Insha Allah you will definitely benefit. Thank you. Allah Hafiz.
