Parasite SEO: How to Rank on Authority Sites Without Building Your Own

[Music] hopefully I can give you a bit more of an in insight into how to use parasite SEO what it is where Google is moving towards and what you can kind of do to use it for yourself in the future so I've got a bit of a presentation for you guys here today in this short presentation I'm just going to give you a basic rundown of what parasite SEO is I'm going to give you a rundown

of how Google have to Target it with their recent Star reputation abuse policies and their other ALG updates how you can use it and bonus tips around Paras SEO and a special announcement like Jamie said at the end of The Stream So firstly what is Paris SEO obviously I expect that a large number of you are going to already know what it is but for the people that don't know for the bigness in the room I'll

give you a bit of a rundown Google favors certain signals right specifically they favored link Authority and reach Authority for this for the last several years and every single update seemingly improved that root domain Authority that Roots link Authority as a specific signal to rank in Surs and more recently we've seen ugc so user generated content also being a massive signal and if you have done your research around the Google leaks so the Google API document

leaks of the specific ranking signals you will have actually noticed that when you searched for the ugc attributes in the Google algorithm that they specifically noted that they'd uh tur charged that signal by I think up to a th% than the year before so we already know that Google is actively favoring these signals it's just that previously pariset n was 100% based on Authority and now also you can abuse the fact that Google is favoring ugc

signal so much as well so Paris SEO the main core simple process is that you build on other people's websites that have these signals already because generally speaking it costs a hell of a lot of money and a hell of a lot of time to build your own Authority website and to start having a ton of success with it um you will require a ton of hours a ton of time a ton of cash you can

rank keywords your site can't so if you have got a dr20 dr30 dr40 sites you're going to be able to rank the keywords that you have the average competition level is going to be around the 80 to 90 Mark and you can do this by a free or paid path so you can make a significant Roi or you can make a guaranteed 100% Roi if you go down the free path which is using free parasite sites

like LinkedIn pulse and medium.com or you can be a lot more competitive and go after a lot more competitive keywords using paid parasites so if you have been looking into FC over the last year or so we will have seen outlookindia.com as the the number one example that everybody's been sharing in terms of par of SEO sites going to the moon and then getting smashed by Google but again that smash was a manual algorithm attack was

not the algorithm itself so when pave sites are done right and in some cases when free parasite pages are done right as well they will often rank for your keyword on the same day as they index we have had it in some cases where our new paraset pages have immediately gone to number one without any additional work for that keyword so in August 2023 so August last year literally about a year ago to this date we

started seeing parasites really taking off it was with the August core update and then we went into the September helpful content updates and both of those essentially turbocharged specific parasite signals a lot of it was to Authority newc signals but there was some other stuff going on as well and generally speaking The Helpful content update that affected a lot of the smaller Publishers all of the smaller blogs because these sites were Dr 87 or Dr 90s

and things like that these sites were essentially filtered out of the hcu and weren't Ed by having lowquality pages on them in Jam this year Google got pierced they saw that parasites were dominating the new cycle they saw that they were affecting the lowquality search results that Google were getting blamed for by the public and they saw that seos like myself were probably rubbing it a bit too much in their face on Twitter and YouTube specifically

people like juli and Goldie as well where he was saiding he bought a golden prolex with his Paris of AI pages I thought it was fantastic Google didn't however most of these sites just move subfolders so this is the exact same site as you can see with jpost.com because this was not algorithmic because most of these were manual actions or manual penalties or systematic manual U variables that were added into the algorithm to to subdue these

websites all these websites had to do was move subfolders and these subfolders would continue to increase in ranking and even if they were then hit again algorithmically the word so you'll see that the site drops and then it has bounced back again with the most recent update in the last 30 days so whatever Google does to manually drop these sites generally speaking every new AR update they just tend to come back in some way or another

or they're replaced by other sites so Google manually cleaned up the casino Surs this was by far the number one Ser in the world that was being shared on online where you saw not one not two not three not four but eight out of the top 10 of the S was parasite SEO pages so you've got sportsillustrated.com you got Times Union New York Post yahu Finance Reddit and Oregon live on the left hand side all of

them were manually removed generally speaking it was either one they were manually removed by team Google in of itself or team Google sent emails to these domains and sites and Publishers and SEO teams and said look you need to manly remove this yourself the biggest example of this was the telegraph in the UK who were earning up to $25 million per month from their SEO campaigns around casino and betting and gambling in the UK and generating

over 5 million visitors per month to their site in collaboration with betting expert.com because obviously betting expert.com wouldn't have been able to see the success on their own domain as much as on their Telegraph domain which I think is a Dr 92 or something along those lines however because you can't kill this stuff algorithmically these sites even the most famous of them all aling itself has come back right they just changed or created a new subd

directory to move to so don't expect that any sort of algorithm that Google is trying to do against this stuff is going to work generally speaking you just move Sub sub folders you just move domains and it happens over and over again Google's algorithms are favoring the so much to the extent that parasite SEO has been the number one Roi activity that I myself and basically everybody in my network has done over the past 12 months

in SEO and a lot of them are starting to do it themselves now so as an example here's Hudson Hudson reporter.com only a Dr 68 but because of the trust signals because of the authority because of the localization in the US this site is ranking number one for best football betting sites which is American football not British football and a load of other high level gambling keywords and also a load of investment and financial keywords as

well but the thing is they're doing it themselves so very similar to how Forbes has basically taken over the Ser because of their Authority signals a lot of news sites have realized they can do the same thing and own some juicy affit commissions on their dying newspaper brands or seos find it right so this is a site that offered promotional on posts for about 10 years but nobody basically bought them apart from a little tick up

in 2021 until this year when people realized that you could probably use it for Paris at SEO and started smashing Pages onto the site so much to the extent that Google's actually slightly struggling with this domain and it's it's a pretty good example because this is the smaller s that I wanted to show you as well but it's dr7 or spamers find it right this is another thing because of ugc because of the authority of this

domain this domain is going to the absolute moan for a bunch of adult keywords a bunch of leak keywords and all sorts of other keywords and is probably generating over 100,000 Clips a day for the spammers behind this specific one and some some SS now are just pure spam the entire serup here is just pure spam apart from the Amazon listing and the CVS listing everything else is spammed out parasites generally speaking on ugc parasites rather

than paid ones and in some cases I mean pure pure spam the entire Ser is just spammed out and a lot of the time nowadays because Google also treats doov and.edu domains that's government and University domains higher up and have give them more trust signals more Authority Etc they're also now being used for parasite SEO spam and that was the case traditionally for a long time but it wasn't the case that they were actively using the

forums on these domains for spam for parasites they were generally trying to use blogs or some sort of content and context build stuff rather than a ugc abuse style of parasite SEO so how do we do parasite SEO right now right number one we need to identify the niche that we're in because we need to do everything from the idea that we're going to be facing it all on Niche research and that is very very important

because of the way that Google has changed some of the algorithm to be then we want to reverse engineer Niche parite so now that we have our Niche we want to go in and start finding parasites that are related to that Niche but ranking for our specific keywords if you have got the budget you can just go straight to the most authoritative parasites in the world for example we buy specifically with that arable and it's all

to do with uh the spe it's all to with the fact that that domain number one isn't really abused by anybody else and number two is very expensive to get on in the first place it costs about $75,000 per post and all of those again is because those domains are uh very strong in the finance then we want to calculate our profitability so because we know that maybe if we need to buy that $75,000 post if

we do get number one is it going to actually make his an Roi especially in the short term because that post could be removed it could be deleted it could have any number of Issues Paris SEO isn't a 100% game where you can rely on your pages to be there tomorrow because don't control the domain so you need to make sure that you're calculating your profitability into this before you even go and execute the actual campaign

just to make sure that it's going to be profitable in the first place then we just want to build towards Roi right so we're going to be choosing the sites that are going to generate us the most Roi the highest amounts of authority and Niche relevancy versus the lowest cost price right the same if we can just do three parasites we want to building as many free parasites with a given time frame that we have to

see the kind of shotgun approach of which free parasites end up ranking and which don't so here's some NS that you can use to reverse engineer parasites for your cell on in health for example you can go with OIC Alternatives and OIC is a really good one for foreign parasites as well so if you go and do OIC in your own language and start looking at the setups in there you'll often find a lot of OIC

parasite Pages ranking in foreign keyword then you have fit presso this should be fit presso I actually did this presentation a little bit R apologize then it's best synthetic urine these are absolutely three golden excuse the last pun there for the health um these actually golden keywords for for health I gam you got best onino and crypto Casino ET best Cino ET like that generally speaking again if you're International you can try and find crypto Cino

for specific country best Ono for specific country and just uh filter it down to the new sites of the parasites that are ranking cannabis cannabis is one of the best niches to find parasites in because night % the pages that are ranking for cannabis related keywords like these best Delta 9 gummies best carts best CBD for dogs Etc are actually just parasite page in their sponsored article content because Google tends to have high levels of trust

signals for those new sites than localized cannabis websites then in finance we've got press crypto exchange India $50 instant $50 loan instant note credit check Etc and then add you got held self held held to sell feet feet picks and only fans least generally that's not the actual keyword you want to try and find a very popular models there only F and then put leits after it and then you'll find a bunch of ugc and paid

for parasites on that as well and they're definely top 10 right bear in mind that some of these keywords are absolutely ginormous so you could end up finding a parasite that's number 43 for one of these bigger keywords but it absolutely kills it for your smaller keyword so you just need to make sure that you're doing that additional amount of research nysis and giving yourself as many options in the first place to choose from those parasites

as possible so that when you're doing that calculation of profitability it makes sense that you have as many options as possible for that propability so one of the best current opportunities pass at SEO intent Max parasites like I just showed you where we're doing the reverse engineering research to match intent from a parasite to that Sur then we've got news jacking event jacking and launch jacking because all of these require pages to rank immediately these trusted

and authoritative websites will index and rank on the same day like we already said you can see it all the time whenever the UFC goes live whenever there's major footballing events you can go into the search look up UFC live stream look at some whatever it is that football match is betting things like that you will see parasites ranking nonstop rolling Sona one of the biggest uh for that where it's they're doing it themselves internally PDF

parasite SEO this is one that's absolutely killer right now there's a load of PDF keywords that can give you advantages for brands for clients for om which is another thing which I'm going to get on into a second but generally speaking there's a bunch of parasite sites that you can use right now that are PDF specific like scribd.com scrib I don't actually know how say it properly um and you can use those as PDF level parasites

that will rank PDF files for you then you have online reputation management so again this one can be sold to clients or used for your own businesses and companies and even your own personal brand but you can use free parasites to take over brand branded keywords very very quickly very easily and again because they're free it doesn't really cost you anything but time and generally speaking online rep online reputation management hackes as an agency can be

sold for upwards of 20,000 $25,000 they're one of the most expensive agency level services in the industry but they're also one of the cheapest to actually execute so you can immediately execute Services if if you're in a big city for a lot of people out there especially in the US because you have bankruptcy filings publicly there is a massive massive market for people who want to get those bankruptcy removing buried in the Surs and replaced with

positive good stuff about their business and and finally International and non- English right so generally speaking International tups are weaker and non- English doesn't have things like NLP and additional trust and spam signal Checkers in place so you can get away with really quite aggressive par of SEO pages in these other languages and international still means English in some cases right as an example here best exchange India you see Economic Times with their own specific parasite

you see news new Indian Express selling a parasite you see business standard selling a parasite and you see LinkedIn a free parasite at the end there and some of these Pages could arguably be earning up to $10,000 a month quite easily so some bonus tips for par SEO number one use AI to create the free Pages generally this is going to be because you can create a Content brief based on your setup level research and Analysis

which you can input into AI content creation tools like CBA shout out CBA is owned by me sorry um but you can use that to bul generate free Pages without having to create and improve a ton of human edited content then once those pages are index and ranking that's when you can go in and add the additional human level improvements to get it from position five or four to number one and also to get those additional

ctas and better user conversions in place as well then you can optimize your word positioning for Snippets one really cool thing about paret SEO is because you have such an authoritative domain that you're generally on you can steal Snippets like there's no tomorrow it's really quite easy to just you can even get AI sometimes terms to just rewrite the current feat snippet put it on your page and it will out r k it's pretty uh pretty

ridiculous but it's generally because of those trust and or third signals you want to figure out the ctas first because you're wanting to make sure that if a page does immediately rank that the users that are going to click on that page are clicking through to your CTA because that doubles out as your user engagement signals and you're not wasting any potential clicks as well then you want most par then most parasites don't even need back

links right they don't need any links whatsoever generally speaking because you have got such a high Authority such a high trust signal domain that site should start ranking on the top 10 straight away and it might need one or two Niche shits to get it to number one but generally speaking most of them unless they're very very high competition don't need any links and if they are very high competition then we generally buy multiple posts on

the same domain and internal link them to the main article with supporting content of the same topic so a little sneak peek right what have I got to show you guys today I think of what's coming well James Oliver who is also hosting this chat and I have been working with another member of conversion Collective called Alex all three of us were hanging out in Dubai in February he's in the call as well Alex by the

way oh okay perfect Alex is here in the call shout out to Alex uh we've all been working on something which is going to be really quite awesome for a lot of you and it's going to really piss off a lot of the industry as well to be very Frank so as I just shown you how to De parite SEO and as I've just shown you it's quite a manual process of researching and analyzing and coming

up with sites doing all this kind of stuff so we have created a parasite SEO tool with a built-in AI planner that does it 100% for you so not only are you going to be able to input your keywords and get recommendations of parasites that you should be building you'll get information about how to contact those sites and build the pages or if they're free parasites in some cases will actually give you tutorials on how to

build them and example pages of parasite Pages already in the sech we'll also give you more cuid ideas that you can go after is the exact same parasite pages that are similar to the one that you've input and the AI will plan the entire campaign for you from the word count the meta title the keywords the secondary keywords even potentially sending the content to pool like cuper to create so here's an example of how the tool

actually will output a specific key keyword this keyword is a very popular parasite SEO keyword best katton streams as you'll see on the left hand side in C overview we have two purple bubbles that are highlighting the same parasite ranking twice for this keyword and on the right hand side you'll see two of our recommended paid parasites that we would recommend that is both topically and authoritatively relevant to your keyword and that is not currently in

the surf so you can go out contact them by the little inammation icon there in the bottom and start building your parasites and taking over some of these cups with building recommendations planning and everything's done for you so you don't have to spend hours and hours and hours of additional research like I just Shandi in the t-word research and content briefing in creation phase so I'm really looking forward to how this release is you can expect

it on August 25th I hope you enjoy this presentation thank you for watching it's time to answer some questions