PLR: Use WhatsApp to Sell via M-Pesa – Digital Marketing Strategy to Earn Without Investing

[00:02] practice how to make over 44,000 mecas per month through your cleaning. After the per month through your cleaning. After the intro

[00:17] Hello everyone at home, welcome to another video. If you don't know me, I'm Jackson, the biggest digital marketing channel in the biggest digital marketing channel in Mozambique. We recently reached 36,000

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[01:03] over 44,000 per month selling products. to invest in ads, have your own structure, buy websites, buy domains,

[01:19] hosting, platforms, etc. In this lesson, I've brought a simplified structure that you can use to sell through your WhatsApp without needing websites, without

[01:31] needing to invest in ads, and without showing your face if you don't want to. If you don't know what PLL is, I'll leave the link in the description of this video. From the video where I teach how to create a Pelé from absolute zero, and I'll also leave

[01:43] my Instagram link in the first one. Follow me on Instagram to keep up with more content there. It's the "tips" link where I answer your questions, you'll interact personally with me, and also so you don't miss future live streams. When you'll

[01:57] learn about content like this, let's

[02:22] WhatsApp through MPesa, the person pays, it 's not a company you deliver the product to. It means you have the product, Emaús, that is, the product is yours because you can't

[02:34] the product is yours because you can't download products or buy products from other people and sell them on WhatsApp as if they were your product. That's WhatsApp as if they were your product. That's called piracy, and piracy is a crime.

[02:47] So you need to create your product from absolute zero or license a PLL, acquire the copyright to sell this product as your own. So if

[03:00] you have a PLL, logically you will go through these steps and other steps, content review if your content is in English. If you want to sell,

[03:13] you'll be translating the content, doing linguistic revision, among other steps, linguistic revision, among other steps, and you'll also be doing the layout of your ebook. If it's an ebook, you'll do the layout on this

[03:27] platform, canva.com, like this: the layout consists of organizing your content, putting the information on the pages, adding images, etc., like this:

[03:46] 'll add an index, you'll add the images, all the information, so that it's a very good ebook to read, that has

[03:59] visual comfort. So you'll adjust everything here, and in this way you've already done the layout of your ebook. And after you 've done the layout, you 'll create the 3D cover and mockups, and it's very

[04:15] simple. You can also do it through Canva and other platforms. Imagine I have an ebook with a Master that I created just for us to do this lesson. There's no written book, I only made the cover here to show you how it

[04:28] works. So imagine it's the secret of sales on WhatsApp, so I've already created materials, in this case, cover 3, which we 'll use for...

[04:40] 'll use for... two, we're going to organize our structure, a kind of sales funnel,

[04:52] the journey your customer will take until they buy your product. take until they buy your product. Consider that you don't have a website, you don't have a domain, you don't have a sales page, you don't have a

[05:04] professional structure, and you want to sell via WhatsApp. After that, with the profits, yes, you can reverse it; it's your own structure. So, the first step is to have

[05:16] content. Content that we're going to create through copywriting. Copywriting is persuasive communication. You need persuasion tests, and from these tests,

[05:29] we have two types of copy you 'll create: first, the message copy, then the catalog copy. Since you're going to sell your ebook on WhatsApp, if someone contacts you, you'll send an

[05:44] automatic message, and this message needs to be persuasive so that the person goes to the next level. So we need to create this copy, and this next level is your catalog. In your catalog, you'll put the

[05:59] information so that the person can finally buy this ebook. So you need to understand copywriting to create these messages. Even my book, which I

[06:11] offer to my course students... This is an import template that I wrote from scratch, so here are some templates you can quickly follow. There are quick templates and practical examples of how you can

[06:28] practical examples of how you can apply them to create persuasive copy and sell any product. But another very simple way, if you don't understand very simple way, if you don't understand copywriting, is to use

[06:47] help you, Jackson?" I ask her to write a copy for an ebook write a copy for an ebook about anxiety, and you can

[06:59] quickly see she'll write a copy for me. I'll improve this copy, I'll adjust it over there. And in this case, it was just an example for you to see. I already asked her to create a helicopter for our WhatsApp catalog, and she did it here.

[07:14] As you can see, I asked her to create voice messages from WhatsApp that direct leaders to Vera in the catalog, my ebook about secrets to selling on WhatsApp, and she already did this copy. And I asked her to create

[07:28] a second copy of the catalog. She also did this copy, and I improved these copies and organized them, and you can see here we have the first copy of the message: "Hello, welcome, I want to learn the secrets to selling on WhatsApp, I have

[07:43] an ebook." Amazing product available in my catalog! Just click "Catalog" and you'll find all the information about the ebook. Feel free to explore, and if you have any questions, I'm available. Click the link to see the catalog. You'll

[07:58] put the link to your catalog, and in the second section of the catalog, you'll write second section of the catalog, you'll write a brief description of the ebook. Since you don't have a sales page where you can put all the information,

[08:12] how will you summarize what the ebook is? Leave the price, add triggers, and at the end, you'll also tell people to contact you to close the sale. We have two types of message scripts.

[08:27] First, there's the message from your collection, the WhatsApp link that you'll leave so people can click and contact you. There will already be a pre-defined message that you'll put in so that the person who

[08:42] clicks on this link already has what you want them to send you. For example, want them to send you. For example, sales page for this product, you'll find this WhatsApp button,

[08:57] and if you click on this button and go to WhatsApp, you'll notice that it's automatically... There's already a message here by default, this message here is what I've already defined for the person to send me. I don't

[09:11] want to handle personal sales, you see what I'm selling. This message will automatically be on the person's keyboard, and they will only person's keyboard, and they will only send it. And you'll also go to the second

[09:25] script to create the welcome message, and we've already learned how to do this welcome message, which is this copy here. After you've filled out this script and after you've already put the welcome message in your WhatsApp,

[09:39] which I'll also teach you how to do, let's go to the catalog. Let's register the item, we want to register our product. What we're going to put here first is the product image, which are these creatives that we've

[09:55] already made, I showed you, and we're also going to put the description of the same, and this description is nothing more than the copy from the catalog that we've also already made. And since we're going to do this on the cell phone, I'm going to share

[10:10] my cell phone screen and show you the practice. First the CTA message, then the welcome message, and in the catalog register your product and put the copy of the catalog in your WhatsApp Business

[10:23] tools or You can also access it through the settings, then business tools, in the same shortened link. Here you will define this message, which is our CTA message. For example, you will put "

[10:38] Hello, I want to buy the ebook ' Secrets of Sales on WhatsApp'". Here you will define what you want people to send. people to send. Then you go to "Save". Then you go to "

[10:52] Then you go to "Save". Then you go to " Greeting Message". Here you will define this message. In this case, you will copy the message copy. You will paste it like this, and message copy. You will paste it like this, and organize it like this. Then you

[11:07] organize it like this. Then you go to "Save". This is a catalog. Let's register our item. You see here in "Add new item". Here you can see that you can add images, which are creatives that

[11:21] we have already made. And here you will put the name of your product, "Secrets of Sales on WhatsApp", and here you will put the description. This description is the catalog copy. This is where your end customer can see the description of your product,

[11:37] the price, etc. And I've already done that. Here is our catalog. You can see that here are the images that we put here. There is the description here. In the description, you have already put the triggers that we made in our

[11:52] catalog copy. You have already put the price, etc. It's like this. Your client will see this product and finally contact you to make the purchase.

[12:05] contact you to make the purchase. Step two is complete, let's move on to step Step two is complete, let's move on to step three. Traffic refers to the flow of people. three. Traffic refers to the flow of people. Selling boils down to presenting your

[12:17] product to the largest number of people possible; some of them will buy your product. You need to find ways to generate this traffic, this flow of people who will be

[12:30] your potential customers. In the digital world, there are two main ways to do this: organic traffic, which we create through content production create through content production to attract people who identify

[12:45] with that product (and in organic traffic, we do this by investing time and knowledge); and paid traffic, which refers to advertising. You need to pay to

[12:57] advertise on the main social media platforms. As I said, you will learn how to sell without having to pay for it. So, let's talk about organic traffic. let's talk about organic traffic. There are several channels where

[13:11] we use this organic traffic: Instagram, Facebook, TikTok, among other Facebook, TikTok, among other platforms where there is a concentration of people. Where will you drain this flow into your sales funnel? I will show

[13:28] you in practice how people who sell digitally do it through organic traffic. You can see here a TikTok profile

[13:41] in the weight loss niche; you can see here it has more than 200,000 followers, but... One million likes, and you can see that he produces content related to weight loss and attracts people who need to know more about

[13:58] weight loss, about consuming products and services that allow them to achieve that goal, which in this case is to lose weight. Here you can see that the

[14:10] views are absurd; the videos he 's posted here have over 30,000 's posted here have over 30,000 views, over 800,000 views, over 300,000 views, over 1 million views. And these are the

[14:24] people who end up following this profile. And you can see that this profile has a link here, and if you click on that link, it will take you to the sales funnel of the person who is selling this product. In your case, you will put

[14:39] your case, you will put your WhatsApp link here on your profile—the link I said you will copy and paste here. When someone clicks here, since you don't have a sales page, they will go to your WhatsApp, and from your

[14:52] WhatsApp, they will go to your catalog, and from your catalog, they will close the sale. The same happens for other profiles on Instagram, for example. You can see here, there's this profile with over 800,000 followers; it also has the link. You

[15:08] can see that he produces... This profile features motivational quotes and can easily sell content related to finance, motivation, business, etc. There's

[15:20] also another profile here focused on cakes and recipes; you can see it has over 15,000 followers. These are potential customers—people who might see these products, like them, click the link, and then

[15:35] proceed to the sales page and buy them. So you can do the same and sell like the people you see here selling. There's no reason for any of these people to continue producing content if it

[15:51] weren't profitable. Believe me, they sell thousands or millions every month. Don't doubt it. I've been doing content marketing for a long time; I know the power of it. The views and the people you end up attracting are

[16:07] numerous. To reach 800,000 people through paid traffic, you'll have to pay a lot of money for a single ad. But through content marketing, you can achieve that.

[16:22] You need consistency; you need to post frequently. You need to post content related to your niche at least twice a day. You'll create a profile on one of these social networks where

[16:38] you'll produce content related to that niche. You'll grow gradually until you reach more and more people. The more people you attract, the more organically you'll sell to. Once you've done that, let's move on to the fourth step, which is

[16:54] sales. These people we attract to our site will contact us, and we'll provide customer service. In this service,

[17:06] you need to be aware that the conversion rate is less than 5%. That is, for every 100 people who enter your site, at least one person will buy your

[17:18] product. So imagine that your revenue at this conversion rate is a revenue at this conversion rate is a product that costs 499 boxes. If you make at least three sales per day, you 'll earn

[17:33] 'll earn 1,497 meticais, and in 30 days, if you do this consistently using this structure I've shown you, in 30 days you'll earn 44,910 meticais. Don't doubt it! With the

[17:51] starting organically, you will indeed make money. This is how you see thousands of profiles making money; people don't need to show their faces, just using these organic content marketing strategies. That's it, folks!

[18:07] As you saw, the structure I gave is very simple, and I showed you proof that it is possible. Doing this isn't easy, but it's simple. If you still have to follow me. I'll leave a link to my Instagram where you can ask questions. I'll

[18:22] leave a question box and answer all of them. And don't forget to subscribe to the channel and watch other content here. See you in the next video!