The Internet is Exploitative – Can You Feel It?
45sStarts with a provocative claim about internet exploitation, immediately hooking viewers who are skeptical of online content.
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A lot of the internet is exploitative and you can feel it. Stopping someone on the street and being like, "Hey, show me this. How much do you make here?" It feels like you're like, "Ah, I get it. I'm kind of interested, but it feels like you're taking that from the person on the other end." And I think you tow a fine line of like giving space. >> Well, I I I think the big difference is a
lot of those shows, especially the short-form ones, are about going viral. They're like, "I see all these other people going viral doing this thing. I'm going to do this thing and also go viral." Like my goal was never to go viral. My My goal was to create entertainment, but in a way that I felt was ethical and highbrow and playing at the top of my intelligence. And I think that is why the engagement is so high.
People watch Like people know the episodes. Like they see you and they go, "I remember your episode. I remember your episode. I remember you when you said this. My favorite episode was it was this." And even quote things that happen at the last 30 seconds of the episode. So, the completion rate is really high because I'm playing at the top of my intelligence. I'm challenging the audience to keep up with the conversation. I'm not just like
giving them exactly what they want all the time.