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Save THOUSANDS at Car Dealership. How to negotiate a car deal in 2024. The most important tip.

Published Mar 6, 2024 Transcribed Jul 1, 2026 T The Car Guy Online
Beginner 6 min read For: Car buyers looking for practical negotiation strategies to save money at dealerships.
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AI Summary

This video explains a powerful negotiation strategy for buying a car from a dealer: working the price from the bottom up using the trade-in value. The creator demonstrates how to use Kelly Blue Book to estimate what the dealer likely paid, then anchor a low offer. Additional tips include checking reliability, getting an independent inspection, and negotiating via email.

[00:18]
Flip the Script

Work the price from the bottom up instead of the dealer's top-down approach.

[00:50]
Use Kelly Blue Book Trade-In Value

Look up the trade-in value of the car you want to buy to estimate what the dealer might have paid.

[01:53]
Dealer Markup Example

A 2015 Camry listed at $28,995 had a trade-in value of $16,886, showing a markup of over $6,000.

[03:00]
Call the Dealer to Gauge Trade-In

Pretend to trade in a similar car to get a ballpark offer from the dealer.

[03:47]
Anchor a Low Offer

Offer 16k for the Camry with a straight face – set the anchor low and work up.

[04:34]
Be Polite and Willing to Walk Away

Politeness and patience pay off – dealers may call back days or weeks later to accept a low offer.

[05:16]
Email Negotiation Example

Sent an email offering $42,000 for an F-150 (MSRP $51,000); dealer countered at $43,000 after a few exchanges.

[07:10]
Check Carfax and AutoCheck

Look for cars with clean titles and no accidents; avoid high-priced cars with accident history.

[07:41]
Dealer Handling Fees Report

Ask for a detailed dealer handling report – if they cannot provide it, it may be a red flag.

[08:21]
Independent Mechanic Inspection

Take the car to an independent mechanic for inspection and use findings for further negotiation.

[09:14]
Check Reliability History

Use sites like Car Complaints or Edmunds to research model reliability before buying.

By anchoring a low offer based on trade-in value and using tactics like email negotiation, inspections, and reliability checks, you can save thousands of dollars at a car dealership.

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Mentioned in this Video

Tutorial Checklist

1 00:50 Look up the trade-in value of the car on Kelly Blue Book using the VIN, mileage, and zip code. Select 'very good' condition as a baseline.
2 03:00 Call the dealership and pretend to trade in a similar car to get a ballpark trade-in offer.
3 03:47 Make a low offer based on the trade-in value (e.g., $16,000 for a car listed at $28,995). Be polite but firm.
4 04:34 Be willing to walk away and wait – dealers may call back days or weeks later to accept the offer.
5 05:16 Negotiate via email first to filter dealers; send a simple email with your target price.
6 07:41 Ask the dealer for a detailed handling fees report to check for inflated charges.
7 08:21 Take the car to an independent mechanic for an inspection and use any findings as leverage.
8 09:14 Check the car's reliability history on sites like Car Complaints or Edmunds before committing.

Study Flashcards (10)

What is the first step to negotiate a used car price from the bottom up?

easy Click to reveal answer

Look up the trade-in value on Kelly Blue Book.

00:50

What condition should you select on KBB when checking trade-in value?

medium Click to reveal answer

Very good as a baseline; avoid excellent or fair.

01:30

Why is the trade-in value useful when buying a used car?

easy Click to reveal answer

It gives an estimate of what the dealer likely paid for the car.

00:50

How much markup did the video find on a 2015 Camry listed at $28,995?

medium Click to reveal answer

Over $6,000 (trade-in value $16,886).

01:53

What is the recommended attitude when making a low offer?

easy Click to reveal answer

Be polite, firm, and willing to walk away.

04:34

What alternative method did the creator use to negotiate a new Ford F-150?

medium Click to reveal answer

Emailed the dealer with a low offer based on invoice price.

05:16

What should you ask the dealer for regarding handling fees?

medium Click to reveal answer

A detailed dealer handling report showing what they spent money on.

07:41

Why should you get an independent mechanic inspection?

easy Click to reveal answer

To find issues the dealer missed and use them as negotiation leverage.

08:21

What websites are recommended to check a car's reliability history?

medium Click to reveal answer

Car Complaints and Edmunds.

09:14

What is the main advantage of working from the bottom up on car price?

medium Click to reveal answer

You set the anchor low and have room to negotiate up, rather than being talked down from a high price.

00:18

💡 Key Takeaways

🔧

Flip the Script – Work from Bottom Up

This is the core strategy that shifts negotiating power from the dealer to the buyer.

00:18
📊

Real Markup Example

Concrete numbers show dealers often have thousands of dollars of margin, debunking the 'no profit' claim.

01:53
⚖️

Politeness and Patience Pay Off

Emphasizes that being polite and walking away often leads to dealers accepting low offers later.

04:34
🔧

Email Negotiation Works

Demonstrates a low-effort method to get a dealer to drop $8,000 off MSRP with only 5 minutes work.

05:16
💡

Check Reliability Before Buying

Prevents buyer's remorse by prioritizing long-term reliability over initial appeal.

09:14

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

Flip the Script on Dealers

53s

Reveals the insider secret that dealers mark up cars thousands and how to work from trade-in value for leverage.

▶ Play Clip

Call the Dealer Pretending to Trade In

38s

A simple, actionable trick to find out the dealer's cost without tipping your hand.

▶ Play Clip

Offer $16,000 with a Straight Face

43s

Shows a bold lowball offer that shifts negotiation power and saves thousands.

▶ Play Clip

How I Got a $48k Truck for $43k

49s

Real email exchange proves the method works, building trust and showing viewers the payoff.

▶ Play Clip

Don't Buy a Car Without Checking This

51s

Highlights a commonly overlooked reliability check that prevents costly long-term problems.

▶ Play Clip

[00:00] this tip will save you thousands when

[00:01] buying a car from a dealer this one

[00:04] thing will let you walk away a winner or

[00:06] a loser if you don't play it right and

[00:09] that's not all I'll give you a couple

[00:10] more tips at the end to save you even

[00:11] more money so are you ready to take

[00:13] control of your next car purchase let's

[00:16] make it happen Okay the first tip and

[00:18] this is huge you need to flip the script

[00:21] on the dealer now what do I mean by that

[00:23] let me explain you want to work the

[00:25] price from the bottom up not the top

[00:29] down the dealer ship always wants to

[00:31] work the price from the price they set

[00:33] down you want to have the leverage in

[00:34] the deal work it from the bottom up I'm

[00:36] going to show you how to do that now now

[00:38] let's say you want to buy this lovely

[00:40] 2015 Camry with 41,000 Mi for

[00:43] $28.95 but you don't like the price

[00:45] right so let's let's get it down now in

[00:47] order to make this dealer the right

[00:49] offer you got to head over to Kelly Blue

[00:50] Book we're going to look at the tradein

[00:52] value for this Camry as if we were

[00:54] trading the car in to try to figure out

[00:57] what the dealer probably paid someone to

[00:59] get this car on their lot if it didn't

[01:01] come from an auction easiest way to do

[01:03] that is just to grab the VIN plug it in

[01:05] there and hit go and the next thing

[01:07] we'll do is plug in the mileage and the

[01:09] zip code click next a few times and get

[01:11] your value now when you're trying to get

[01:13] the Kelly blook trade-in value for the

[01:14] car that you want to buy you want to

[01:16] check this out and look at the condition

[01:18] of the car so go through the images see

[01:20] if there's any

[01:22] obvious cosmetic or mechanical things

[01:25] that are listed with it if not just

[01:27] select good as a kind of a baseline or

[01:30] very good don't ever select excellent or

[01:32] Fair it's kind of two opposite ends of

[01:34] the spectrum so we're going to select

[01:35] very good in this case just to give them

[01:37] the benefit of the doubt and we'll

[01:39] bypass this form for now and then you'll

[01:41] get this lovely tradein value tradein

[01:44] value for this car is listed at $

[01:48] 4,886 so if I do some quick math on this

[01:51] go back

[01:53] $2,895 minus the $1 5,899 if we're

[01:56] giving them the benefit of the doubt

[01:58] that's still at least 6,00 000 that

[02:00] they've got marked up on this car from

[02:03] what they gave someone and they most

[02:05] likely didn't give them anywhere near

[02:07] $16,000 for the tradeing if you've ever

[02:09] traded in a car I've traded in probably

[02:12] 40 or 50 different vehicles in my

[02:13] lifetime I rarely ever see a dealer

[02:17] offer me tradein value especially high

[02:18] tradein value what they typically do is

[02:21] they come back and say I'm sorry we

[02:22] can't give you trade in value we can

[02:24] only give you blackbook or auction value

[02:26] for this car and auction value tends to

[02:28] always be less than Kelly Blue Book

[02:30] trade in value the only time there's an

[02:33] exception to this is maybe from 2020 to

[02:35] 2022 or end of 2023 when there was a

[02:37] shortage in the car market they actually

[02:39] were giving a little bit more on trade

[02:41] in because used cars were worth more but

[02:43] those days are over we're getting back

[02:44] to normal here and this tip should work

[02:47] and if you're really interested in

[02:49] checking this car out and you want to

[02:51] see if my theory is correct you should

[02:54] look at the car that you're interested

[02:55] in call the dealership that has the car

[02:58] that you're interested in and pretend

[03:00] like you're trading in a very similar

[03:02] car so give them maybe the same year the

[03:05] same model and trim maybe change the

[03:07] mileage by 5 or 10,000 miles one way or

[03:10] the other and they will give you some

[03:13] idea some ballpark estimate of what they

[03:15] would give you on a trade for that car

[03:17] now don't tell them you're interested in

[03:19] buying theirs you just want to see what

[03:21] they're going to give you on tradeing

[03:22] value and you'll get a ballpark this

[03:24] value over the phone is usually a little

[03:26] bit higher than what they would give you

[03:28] in person because they're trying to lose

[03:29] you in and bait you in to the dealership

[03:32] but it's still a good gauge and you can

[03:34] still get an idea pretty quickly okay so

[03:37] in this case I would call the dealer

[03:40] actually I would probably go look at the

[03:41] car first see if I'm even interested in

[03:43] it drive the car go through a thorough

[03:45] inspection and if it's a car you want to

[03:47] buy I would offer them $166,000 for this

[03:50] car with a straight face be very polite

[03:54] uh don't be rude just

[03:57] $116,000 and that's how you set the

[03:59] anchor you set the anchor low they

[04:02] wanted it high so now you're working

[04:03] from a position of low and working your

[04:06] way up you know you're probably not

[04:07] going to get the car for $166,000 and

[04:09] that's okay you have a little bit of

[04:11] wiggle room to come up this also means

[04:14] you don't have to negotiate out all of

[04:15] those junk fees dealer handling and all

[04:17] these other gations that people tell you

[04:19] to go through if you get a good enough

[04:21] deal on the base price then maybe paying

[04:25] paying dealer handling and some other

[04:27] etching fees and whatever maybe they

[04:29] don't matter because you've saved

[04:30] thousands on the front end of this deal

[04:32] and you've changed the leverage now you

[04:34] do have to remember be polite be nice be

[04:37] willing to walk away be willing to even

[04:40] leave wait a day maybe a week even a

[04:44] month I've had car dealers call me back

[04:46] the next day the next week the next

[04:48] month and actually take a lowball offer

[04:50] that I gave them because I was polite I

[04:53] wasn't rude I just gave them an offer in

[04:55] writing and I had a price I wanted to

[04:57] stick to and they eventually called me

[04:59] if they didn't call me I was okay with

[05:01] that there are plenty of vehicles to buy

[05:03] you don't have to buy that one and to

[05:05] prove that this works I actually did

[05:07] this on a new vehicle or a tactic

[05:08] similar to it I didn't have the tradein

[05:10] value to go off of but I still kind of

[05:11] played it off the invoice price so check

[05:14] this email out I sent this Ford dealer

[05:16] an email about an F-150 XL the MSRP was

[05:19] 51,000 their initial email their first

[05:22] email back to me they said they would

[05:23] sell it for $

[05:24] 4,849 I said that wasn't good enough I

[05:27] sent the most simple email back I said

[05:29] hi P I might consider this if it's

[05:31] 42,000 but I think it's too much for a

[05:33] 2023 XL and this was sent just at the

[05:35] beginning of March 2024 said let me know

[05:38] if that's possible or not thank you she

[05:40] emailed back and said let me talk to my

[05:42] boss and run some numbers then we had

[05:44] two more email exchanges this one she

[05:46] writes back and says here are the

[05:47] numbers for the F-150 these are average

[05:49] we can get you 43,000 and as you can see

[05:52] right there attached in writing they

[05:54] took a little picture with their iPhone

[05:56] or something and sent it to me in email

[05:58] you can see 43 000 right here now keep

[06:01] in mind I only did about 5 minutes of

[06:03] work to get this email exchange going I

[06:07] emailed some dealerships I found a truck

[06:09] that I thought I might like and then

[06:11] just started a conversation I did find a

[06:13] dealership that had more stock than

[06:15] another dealer you can use leverage

[06:17] points like that to work in your favor

[06:19] on the deal so coming full circle and

[06:21] then we'll get to those other tips I was

[06:23] talking about the the number one thing

[06:24] that you need to take away from this is

[06:26] look at the trade-in value of vehicles

[06:28] if you're buying a used vehicle

[06:30] or look at the invoice value on a new

[06:31] vehicle and you'll find at least how

[06:35] much leverage you can come from from the

[06:37] bottom up rather than working from the

[06:39] top down on the price works every time

[06:41] if a dealer's unwilling to do it you

[06:43] need to just find another dealer and if

[06:45] a dealer tells you that times have

[06:46] changed and we don't have that much

[06:48] profit in these cars they are lying

[06:51] trust me and keep in mind you will have

[06:54] more leverage if you go in person I like

[06:57] doing things through email first just to

[06:59] try to to filter out who I think is

[07:01] going to be more willing to work with me

[07:03] but once you get in person you should

[07:04] have even more leverage now I have a

[07:06] couple more tips to help you out with

[07:08] some leverage points first off you

[07:09] definitely want to check to make sure

[07:11] that the car has like an auto check or a

[07:13] Carfax report make sure it's clean I

[07:15] always look for cars that don't have

[07:17] title Brands uh no accidents if I can

[07:19] find them there are a lot of cars now

[07:21] with accidents but it's just worth more

[07:24] if it doesn't have any accidents if you

[07:25] find a car that's high priced and it has

[07:27] an accident history away there's there's

[07:30] no reason to even start negotiating but

[07:32] if you find cars that don't have

[07:34] accidents uh and they're at a high price

[07:36] there's probably a reason why they're a

[07:37] little higher priced than the ones that

[07:39] had multiple accidents so okay the next

[07:41] tip is to look at the dealer handling

[07:43] fees if your dealer is tacking on

[07:45] another five or 600 or $700 onto the

[07:47] dealer handling of the car what you can

[07:50] do is say can you please provide me with

[07:52] your dealer handling report I want a

[07:54] detailed report of what you spent money

[07:56] on if they don't provide that that might

[07:59] be a red flag that they're they're a

[08:01] little shady most dealers will provide

[08:03] you with some inspection report and even

[08:06] if it's fake they'll at least try to

[08:08] identify what they put their money into

[08:11] so if they say that they put new tires

[08:13] on the car but you see that there aren't

[08:14] new tires on the car that'll be a point

[08:16] of negotiation for you same thing with

[08:18] brakes or anything else the next tip

[08:21] that you can do is you can say I want to

[08:22] take this car to get it inspected by a

[08:24] mechanic I assume you don't have a

[08:26] problem with that they shouldn't have a

[08:28] problem with that an independent

[08:30] mechanic not the one at the dealer and

[08:32] see what problems they come up with a

[08:34] lot of the time independent mechanics

[08:35] will find all sorts of things that the

[08:37] dealer didn't find or just anomalies

[08:39] that you didn't catch when you were

[08:41] doing your inspection yourself so get

[08:43] that inspection from another mechanic

[08:45] then you can take that take it back to

[08:47] the dealer and use that as leverage for

[08:50] more negotiation off the price that

[08:52] you've already hopefully negotiated down

[08:54] to a reasonable price now you're

[08:56] stacking multiple different things you

[08:58] got them down on that initial price then

[09:01] you're negotiating this extra inspection

[09:04] and anything that might come up in the

[09:06] inspection it's a used car they don't

[09:08] have warranty so you want to definitely

[09:10] get an inspection you don't want any

[09:12] surprises and the last tip I have for

[09:14] you and maybe this should have been at

[09:16] the beginning but whatever is check a

[09:19] site like car complaints or other sites

[09:20] out there that have reliability data no

[09:22] matter how bad you want a car just

[09:25] because it looks cute or sexy or

[09:27] whatever please please go check and look

[09:30] at the reliability history of that used

[09:32] vehicle and just see what the track

[09:33] record is and you'll see websites all

[09:35] over uh Edmonds car complaints uh many

[09:39] different websites and they'll list out

[09:41] cars that are known good cars known good

[09:44] models and years and you can find those

[09:46] drill down and maybe it's not the exact

[09:49] car you wanted but you'll probably be a

[09:51] lot happier down the road if you don't

[09:53] have a lot of mechanical problems after

[09:55] you buy a car and you spent the money

[09:57] think about it 3 to 6 months down down

[09:59] the road what happens the car gets dirty

[10:01] it gets dinged or keyed or whatever and

[10:05] eventually you're not caring about the

[10:06] looks of the car as much as you are the

[10:09] mechanical and reliability just point A

[10:11] to B transportation so that's just

[10:14] something you have to consider in the

[10:16] purchase and it'll pay off down the road

[10:18] I'm coming out with a guide here soon

[10:19] and I'm going to actually include

[10:21] something like this in the guide it's

[10:22] going to be just a full guide of how to

[10:24] research car reliability how to focus on

[10:27] good cars instead of bad cars what to

[10:29] look out for you can do inspections

[10:31] yourself if you don't want to pay a

[10:33] mechanic so that's all coming up in a

[10:34] free course not completed with it yet so

[10:37] I still got a lot of filming to do

[10:38] anyway sub up if you want to see that

[10:40] and we'll catch you in the next one

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