Scale or Fail: Sticker Business Evaluation

This week on Scale or Fail, >> I help people [music] make stickers. >> Stickers. Doing stickers. It's so unique. >> It's a funny niche that I didn't know existed. >> The question is, do I want to spend a year working with you to scale this? >> You already have a model that works. The last thing I want to do is break everything. I think that'll do well. Or do I think there's something that's going to get

in the way that's going to prevent us from scaling? >> We won't be talking hundreds. >> We have to. >> I'm up for a challenge, but that feels >> that's my challenge. >> I didn't feel like I had the runway to be able to do that. >> She's killing it already. She's already like a bigger business than I am. >> That's good for her. >> That the biggest [music] in terms of competition. >> This is scale

or fail. >> This is a competition at the end of the day. >> So, the verdict is these eight business owners are competing for $100,000 and this golden ticket, which gives them access to an entire year of guidance from myself and the team behind my $250 million per year portfolio. They each have 60 minutes with me to explain their business. And by the end, I'll decide if they scale or fail. For those who are chosen to

scale, I'll give them a personalized 90-day blueprint on how to grow their business. And 90 days later, whoever grows the most wins and walks away with a grand prize. My name is Alexi, and this is Scale or Fail. I'm Min Jenkinson and I teach crafters how to make stickers. >> I like Mim a lot. She's super cool because of her situation. She has that perspective on life. >> I got started 10 years ago. I'd been diagnosed

with breast cancer. And while going through chemotherapy and radiation, I'd still needed something to take my mind off everything I was going through. So, a creative project that came to mind was teaching myself to make stickers. And so, during chemo, that's what I did. Now, little did I know that 10 years on from [music] that, I've now turned this into a business where I've taught over 20,000 crafters from all over the world to make stickers. >>

Hi, >> Mim. What's up? You ready? So, tell me about the business. >> I help people make stickers. For the last 12 months, I made uh 1.1 million Australian, which roughly works out to be about 800K. So, I've made multiple seven figures over the past 10 years altogether, but hit my first seven figure year, which is very exciting. So, profit is around the 30 to 35% mark. And my [music] goal for the next three years is

to reach 3 million USD [music] per year. >> How do you make money? >> I make money uh with low ticket digital products. So all of my teaching is online and my main membership is Secret Sticker Society. Currently the rates are $27 per month or $270 per year and then loads of other low ticket digital products that can be interchanged for upsells. I have really good upsell game. So that's great. >> Okay. There's a lot of

stuff though. So >> yeah, >> how many funnels is this >> over the last 10 years? I would be embarrassed to tell you how many funnels. >> How many funnels you running right now? So, right now with the main membership with Secret Sticker Society, the main funnel is a live paid boot camp that I launch three times per year. >> But the main thing is it's Secret Society. You've got a bunch of upsells in that funnel

to offset CAC to the greatest degree possible. >> Yeah. >> You go to do the launch and then you sell Secret Society in the back. >> That's right. >> Okay. Got it. >> Yeah. >> What are the numbers you got for acquisition? Okay. The live paid launches $10. Is it the tickets 10 bucks? >> That's right. >> So there's no free. >> No free. >> So it's paid. Okay. paid challenges cost you $37 to get it.

>> Yes. >> You have a 22% conversion rate on >> into the membership >> of people who buy a ticket. >> That's right. >> That's huge. >> Yeah. I'm really happy with that. >> What's AOV? >> It would be about $36. >> So, you're almost breaking even. >> Some of the events I am slightly in the red, but by the end of the event, I'm always profitable. And then two of the boot camps that I've run,

I've been profitable from day one. So, I've been up. They're my favorite ones. >> Okay. All right. What do you think stopping you right now? >> I feel that if I could get more people into the challenge, I feel so strong now that I have that strong conversion of bringing people in. I know what to do. It's really quite tried and tested. If I could get a higher volume of people into the boot camp, I'm I'm

safe to convert them. Yeah. >> Um, so that has been something that has definitely held me back. And then as you know I I know that I have not reached the cap in any way of being able to lower that CPA. So I I think that even just making the switch with the past launch of pushing the annual membership >> doubled the uh average order value. So that made a huge difference way bigger than I thought

it would in an instant. So >> step one add the annual. Make that the only offer available. I want to be clear the only offer available is the annual with the bonuses. >> Okay. So, annual only at the next launch. >> Yes. >> Someone wise told me to do that and I did it and [laughter] it worked. Shocker. Yeah. >> Yeah. We'll probably do some more stuff there too. >> Yeah. Great. >> Um, okay. So, why

is scaling this important to you? >> Why not just make money and just chill where you're at? >> Well, I really want to be able to pay off my home loan. I'm married. I've got two kids. Um, 10 years ago when I set the business up, I was diagnosed with breast cancer. Um, thankfully 10 years on, all is really well now, which is great. But at the time, which was obviously a very dark period of my

life, I set the business up really as a creative project to do something just for me to take my mind off it. And little did I know that 10 years on, I'd be teaching 20,000 plus crafters to make stickers. I'm ex corporate, so completely different to what I'd done before. Um, but what this has left me with is a really strong desire to be able to set my family up financially. I really want to set up

my family in a way that if I'm no longer around, they are looked after. I know I can absolutely still help my mom and help my family. And having lost so many friends to cancer and so many who were moms as well, it just has become more and more important to me to appreciate how my income and how money can really change our lives. Um, and I want to know that I've done as much as possible

and I've been able to support my family even without me. I am here to to be open and to learn and I will implement on everything that I'm told to do. I'm a really good student vering on being a bit of a teacher's pet. Like I will just do anything that um, you know that you know more than me on this and I constantly tell myself that I only know what I >> you know more about

stickers than I do. That's for sure. Well, not for long because [laughter] >> Can you pull the uh the the numbers slide back up real quick? So, you're making about o over 500ish in profit, right? So, you're very profitable. Correct. >> Mhm. >> Why don't you spend up to $100 CPA? >> See, this is part of the reason I'm here because I often finish a launch thinking, >> I should have spent more. >> Why didn't I

spend more? And then I'll go into the next launch again with that same I'll cap my ad spend at a certain amount for no good reason. So, what do you what do you cap your CPA at? Normally, >> I don't even Well, I have capped the CPA, but this the CPA's gone as high as maybe 50. I'm not a cautious spender, but for some reason, that's what I've >> You are here. >> Yeah. >> Cool. Let's

rock. Let's do this. >> I've known of her. I, you know, knew that she had an amazing sevenf figureure business. Stickers, doing stickers. It's so unique. And so, to me, that that was the biggest in terms of competition. Just so I'm clear on the delivery side, if you double the amount of customers you have, does it break anything? >> Nope. >> Okay. So, this is a pure demand issue, which is nice. I think I'm going to

go I'm going to kind of break this into final offer and then we'll go traffic cuz I don't think there's really much else for your specific business that we need to talk about. >> Yeah. >> Okay. So number one, I guess on the traffic side was spend is how much did you spend last last launch? Uh >> I only spent about 16k. The event went really well. It was not my biggest event, but it was so

profitable. So yeah, happy. Just didn't have enough time to be able to >> You just needed more. >> Yeah. >> So when you said you didn't have enough time to spend more, what do you mean by that? >> Cuz like I spent 500,000 a day at the end of my launch. >> You said 500,000 a day. >> Yeah. for ads. >> What what what made you >> This is where my um my own limitation with meta

ads probably comes into play. So what the way that I like to normally do my launches, which I know is much earlier than many others, I launched four weeks out. So four weeks out, oh, cool. With a like a smaller spend, you know, the testing, seeing what works and um I didn't h I didn't feel like I had the runway to be able to do that. I guess it was a bit of mindset stuff too of

like being way more conservative than I normally would, but I remember feeling I wasn't happy enough with CPA. >> Okay. >> To keep spending. >> Okay. So, okay. So, I'm going to I'm going to walk through spend cadence. >> Yes. >> Okay. And so, the way that um I do this, I put about 5% five maybe 10% max of my spend >> goes in that first week. >> And the only purpose is to test create. >>

Right. Yeah. Then once we have our creative, the next two weeks are pretty much flat. Now we scale it up obviously, but then we try and spend as much as possible. Like I mean if we could spend 75% I would. It just it's just challenging. [laughter] >> Yeah. >> Right. Like call it 60 to 70% is in this week totally >> and then we're we're in this call it you know 15 you know maybe 10% here

and then 15% here. And so even here >> this is where you're probably going to be at 50% is like literally in the last 3 days right >> now. That's the cadence of spending. Now from an amount of spending perspective, we do have a decision which is like let's obviously be willing to spend more. All right. But in order to do that, I think there's two things we have to do beforehand. One is we have to

fix offer. But I also want to approach this from a creative perspective. So how many pieces of creative are you making right now for a launch? >> This is my weak spot for sure. Creatives. Last launch. I think I started with a hook test in that first week >> with um two images and two videos. This time there'll be a few more. >> I want you to think in hundreds. >> We won't be talking hundreds. >>

We have to How many stickers do people make? >> Oh, thousands. >> Right. So, let's just think in stickers, right? >> Previously has not been anywhere near hundreds. >> Okay. So, so let's just just to make this easier for you. Okay. Are you familiar with AI stuff or you like more vers? Okay. So, there's no reason why you shouldn't have a ton of static ads because these take two seconds to make. So, from a statics perspective,

um I would look at a couple different sources because I want for sure we can make some and we're going to make a bunch of them with AI and all that kind of stuff. Yeah. But I think if you can >> take it from your group, how many screenshots can I take from the group? >> Oh, so many. >> Yeah. These are all ads, >> right? And then you add your little highlights to them >> to

your to the people in your group. >> Do you have people who post videos inside the group of them like making their first Okay. No. >> So, no one does. >> No video UDC. >> Interesting. Yeah. >> You want to incentivize people to it? >> I've tried before and um I don't know whether it's the demographic or perhaps I didn't set them up for success. >> Okay. >> Probably both. >> Okay. Well, they know how to

use a a phone >> for sure. Yeah. Yeah. >> Right. So, I would I would have a super secret sticker set. SSS set. >> Right. Which they can unlock. Yeah. >> If they show themselves making a sticker, >> right? Okay. I love that. Yeah. I love it. >> That's it. And then I would use that as my activation for everyone. >> Yeah. >> Which is that everyone in your first seven days, I need you to make

a sticker. >> I really like that because that great for on boarding, too. Awesome. Quick win. [music] >> So, it's a quick win, but then every single customer makes you an ad. >> Then around and around we go. And so, if you have 200 customers for every launch on the low side, that's 200 ads. >> I wish I thought of that. >> Well, there you go. We're here. And then do people post images of the stickers

they make? >> Oh, yeah. So, no stopping them, >> right? So, then sticker images. I think you'll be surprised that some of these will will actually turn into like what kind of sticker like that's the weirdest sticker I've ever seen. It's like break and then it um so I think sticker ads will lend themselves really well. So we have our stat guys, we have videos. Um this will get more people to do it. We can put

that in the activation sequence in the first seven days. Great. Love that. What touch points do you have with your customers? The only live delivery that I do where I am connecting is during these boot camps because they're >> the classes are pre-recorded but I go live every day and I always invite my >> all I just want you to clip because you're already doing it. >> I've got so many previous ones as well. >> So

just clip them and these can both go as organic >> and paid >> like Q&A or >> just just the small Exactly. the quick tips. Exactly. And then for you specifically. So all of this is just stuff that's happening that we just need to capture. >> Yeah. >> But you specifically, I would say like I would want you to make 20 ads times four. >> Yeah. >> So like 80 ads >> that are just you, but

I want the four to be different backgrounds and settings. So take your highest converting ads of all time >> over the last however many campaigns you've done. Put all 20 in here. >> Yeah. >> Do one of each of them in four different settings. Different t-shirt, different background, different whatever. >> Right. >> And they'll get you kind of 80. So, it's like if we're going from four ads to 80 ads, and that's just from this, and

we still have all of these. >> The last thing that I want I want to think about before you're you've um I know you have my my ads playbook, correct? >> My hooks playbook. Yes, exactly. So, on the levels of awareness piece, >> the five levels of awareness is a framework by Eugene Schwarz where every person in a market falls into five categories. So, your advertising should speak to them differently. He contends that audiences go from

the bottom, which is the warmest and smallest group, to the top, which is the coldest and largest. For Mim's business, in order to continue to scale her ads, she needs to target more pain or problemaware audiences rather than product or offer aware audiences. To make sure that you don't get caught in like when you scale it up, you scale up your ads, they don't perform, like they'll stop performing as well. Now, there's always going to be

some rise that goes up when you spend more. That's normal. But if all of a sudden it triples or something like that, typically it's because you have ads that are only really targeted at a very specific audience. Basically, it's like they're product aware uh or offer aware, but we need to be have people who are like more pain aware. So, some hooks that you want to experiment with are going to be more pain driven. >> So,

like are you bored? Do you not know what to do? Like you would know the pains better than me, but >> you know them inside and out. >> Those are the pains that I would use as my hooks more than some of these bottom funnel. It's good to have offers and talk about the boot camp and all that stuff. Like that's that's here, right? that's going to be here. But if we want them to scale, you're

going to you'll probably need to have some hooks that are up here. >> Yeah. Okay. >> And that'll allow you to really open up the the targeting. >> I love that. >> Okay. Now, this is the cadence side. And so, let's call this is number three, which is the hooks. All right. And I'll say number four is the decision, which is that I want to challenge you to be willing to do $100. All right. That's my

challenge. >> Honestly, I feel like there's no challenge cuz I'll just do it now. I never go into my launch capping my total ad spend if the ads are performing as I want them to. And I just think I haven't been anywhere near enough aware of this before preparing for, you know, so now I know my numbers more than before. >> In the first month, you bet. >> No big deal. >> And I'll stop picking myself

every time. >> Yes. >> For launches. >> Yes. >> She's killing it already. I think she's an amazing human being. I spoke to her and she's she's amazing. Period. [music] I have two two things because you already have a model that works a lot. The last thing I want to do is break everything right? >> But you got this last time. What was the painful offer specifically that you added? >> So when we spoke before you'd

said >> sell only annual. Yeah. And really don't sell monthly at all. So then what percentage of people took annual it went from being um normally it's like a 5 to 15% so 10% normally take annual and then previously when I switched to pitching really annual it went to 30%. So that's why we had that 91. >> So you got 30%. Um okay I think that on your launch checkout page let's say you've got your you

got your annual and you've got your monthly. Right? These are the two options. I still think that there should be a bump here. Like after they select, >> there is a bump right now, but it's only to my $47 course, which is a little bit like you like this stuff, here's some more similar. >> How does that do? >> That does 30%. >> It's pretty good. So the sticker paper is one that I would put >>

because if they need this to do the thing Yeah. >> then it's like we might as well just >> give it to them. >> Give it to them. >> The exact stuff. >> Yeah, this is my this is my whole kit. So just let's just call this the bundle, right? If we can make this the physical bundle. >> Yeah. >> You might be able to get get away with like $99 on something like this >> and

it's going to super high margin. Right. Think, >> right? No. No. But in the US though, it's way better. So, for sure. >> Yeah. Which if you wanted to be wild with it, you just put this in here. >> So, if you buy the monthly and so then what happens is we can actually make this a bit of a false offer. Meaning >> like a decoy >> kind of. So, it's like if we make this 149

or let's just let's just go crazy, right? Let's say this is 149 for my full physical bundle. >> You can say, "But hey guys, if you're going to if you do the annual, I'll throw the 149 in." >> I like that loads. Yeah. Yeah. >> Yeah. This is what I'm saying with the I want a physical product premium for annual because we your your LTD is already around 300. So, I don't I was thinking because if

it was much lower, I'd say, "Okay, maybe we can lower the annual and then we'll get more takers." >> But if that's not the case and we know that they have to have this >> Yeah. >> in order to do the thing, >> definitely. So, if they're like, "Well, I'm going to have to buy this either way. I might as well get all the bonuses and get the stuff I need to do the thing." >> And

they're committing to annual. It's like them making a decision to commit to the hobby for a year. >> Yeah. Because your cost on this is going to be like 10 bucks, maybe plus another $10 in shipping. Who cares? But that might all of a sudden take you to 50% here. >> And that'd be big, right? >> Wonderful. >> Yes. Okay. So, the big decision that I have is this. This would be a a higher risk test,

but this is like one that I would strongly consider. >> I'm not risk averse. >> Okay. Which is I would rather just not mention the monthly at all. >> Yeah. >> Sell the annual, put the offer in there. >> Yeah. >> And then after the launch is over, when you close your cart, then run everyone else to your monthly that doesn't have the bonuses >> cuz then you can do a mopup camp >> cuz you still

get plenty on that. that this will because like if you're doing you're doing a full fiveday thing, you can sell a $300 ticket >> and so people are just taking the cheaper one because you're offering the cheap one, right? My goal here was how can I get that spend number? How do you feel comfortable? If you knew all of a sudden your AOV uh is $300, so maybe conversion cuts in half, >> but you are at

a $300. >> It's a different level of confidence. >> Yeah. Because now you're now if you're at 150 in the first 30 days and you're like, I'm fine. I can spend more of this >> betting. Yeah. Cool. >> So, I had a wild So, I had two wild ideas, right? Wild idea number one is let's just sell the annual, put this in there, and I think if we add this to that and make out the full

offer, >> Yeah. >> I think that'll do well. >> The second wild idea that I had, um, and again, this is wild. This is wild, is that we position the boot camp as a 7-day trial of your $27 membership. That goes even without you saying anymore. It goes so well because the whole point of it is supposed to be like a teaser, a taster of this is what you get if you were a member. >> Yeah.

Because then you've automatically converted 100% of your traffic instead of 22. >> So they're signing up for the continuity and they have to cancel >> and it's free. Yeah. And then you're running a 7-day or 5day whatever that you know whatever you want. But then your whole thing is push them to annual. >> Yes. Yeah. >> So you have 100% conversion and then you push everybody to annual. >> Yeah. That's my That's my wild test. >>

I I really like it. I guess my I worry that then I'm going to get to the the challenge end after a couple of weeks and the 30 days end and I' and people >> leave. >> Well, they will, but this is such a good onboarding too. >> It is. >> Like the 7-day challenge is also just onboarding for all the members. >> Yeah, I love I love a test. You could arguably test both >> at

the same time, which I'm not always the biggest fan of because if we look at the math, right? Let's just do the math. >> So, let's say you've got 100 people who who buy your thing, right? Boot camp. >> Yeah. They buy the boot camp, right? Where we know that we're going to have 22 of them who are going to have a lifetime gross profit of 300, right? >> So, we have whatever that is 6,600 that's

coming in from these people. Right. Now, on the front end, it's costing you $3,700, right? >> Yeah. >> To get these people, >> right? Yeah. >> And this is the issue from a cash perspective, correct? That's the problem. >> Yeah. >> Now, you said that you get $91 uh >> now. Yeah. >> Yeah. But that $91 is only on the buyers correct? >> It's not on these people. >> No. >> Okay. >> It's only on the

22%. >> That's the issue. Yeah. >> So, this is the real problem. >> Yeah. So, where this where where it gets more interesting is like let's say that you spend $3,700 to get a hundred and uh you make $3,500 whatever right? >> Which could be it. >> So then that would mean you have $200 to acquire 22 customers is what the net actually works out to. >> Yeah. >> So that LGBT CAC is crazy >> as

I built my list for free. >> Yeah. You spent $200 to make 6,600. >> That's great. So the idea with the trial would be if we had those same 100 people, but let's say the trial conversion at the end was it'll probably be closer to like 55%. Like especially if you do like a 5day thing like this and all of a sudden you're at 55 people and they have the same $300 LTB now that doesn't include

the fact that we're going to get annuals. But even if no one bought annual >> and we just had the 300, now we're at, you know, 15 or 165. And so we would you'd actually make up for the money that you didn't make on the front. Now obviously we still have upsells. We should still do that. Yeah. >> But I'm saying even if you had no upsells. >> Yes. >> And you just had this. >> Yeah.

>> You would make more cuz here all in you're at, you know, 90 whatever that is, you know, 11 or 10,000 uh is what you're making here versus 16. So you get like a 50 60% lift. >> So that would be like that would be the play if it was trial. Mhm. >> But I think you can go trial and then upsell tools, right? Upsell the stuff they're going to need for the challenge, >> right? And

then you'll still be able to get some cash uh from all those people and you can make it a $1 trial. >> So you would So you have a working card or whatever. I would not introduce this. I would do this first. >> Yeah, I think so, too. Okay, cool. >> Do this first. >> I'm up for a challenge, but that feels >> Yeah, that's very manageable. >> Yeah. >> Yeah. So [music] this is I would

say test B. >> I see that. I have so much confidence that doing this alone is going to hugely change the outcome of the event in terms of members and profit [music] and then I feel like that's like the explode step. >> Yes. And you can say this you only get all the tools if you buy the annual during the event, >> right? Yeah. >> Cuz it cost me a lot of money and I got to

ship it and I got to figure all this stuff out. So I can only do it for people now. >> Yeah. I really like that. >> I feel good about it. >> I feel good about it. So, when Alex talked to me about the trial, offering a trial and having that be a way to really help my members get a really good experience during a launch, that has really helped me think about the way I've been

looking at bringing new members in in a completely different way that I'd never considered. I've definitely considered doing a free trial before, but not during a launch in that way. So, that blew my mind and it def, as Alex said, it's a bigger, bolder move, but one that I'm really excited to take. We have a simple plan. A simple plan. >> This is the spin cadence we follow. >> I know it works very well. >> We're

going to do it way more creative this next round. >> Yeah, we are. [music] >> Right. You're going to create more organic as well, >> which is going to feed the list, too. We're going to have more pain based hooks so we can go a little bit upfunnel. >> Yeah. >> We're going to increase our spinning capacity from a CAC perspective, >> right? Yeah. >> And the test that we're going to run on the next one

is this one. >> Yeah. And if that works, then all the game is going to be is how do I make 800 ads and spend $100,000 on my next launch. >> Done. [music] >> All right, let's see where we at in the scaling room. Okay. Yes. Thank you. Thank you. Thank you. So, how many points do you have right now? Like two. >> Yeah. One's my husband. [laughter] >> Let's see here. your revenue is a little

bit higher than your headcount would suggest. So you're probably more on this side. >> Yeah. >> Uh than you are here. >> And so what we're doing is if we're walking through this, >> we're going annual. We're adding the stuff to price to a better person. We're making all this extra content to make better free stuff. And also V2 of this test is actually just running the trial. >> Yeah. as the the front-end offer or making

more creative to boost the volume >> a little bit more. >> Yeah. Also, as a side note, I don't know if you're already doing this, but I would make sure that you optimize your campaigns around purchases if you're not already doing just in case. >> I have to. >> Yeah. And then the one thing that I didn't see on your numbers, but I would like to get to is just EPCs. >> Mhm. >> So, earnings per

click. And I think you'll sleep better knowing that you are doing fine. >> That's it. You just giving me this is enough. And so the more I know, the the better I'll be with that. Yeah. >> One thing that I that I did miss is um I think we should consider when you're making these ads, you said you had hook variations. >> Yes. >> I would experiment with different call outs for avatars. So like in the

lead book, we talk about call outs. I've done that only to only in a limited way, literally separating mothers and grandmothers, but I haven't really done a great >> I would go underneath of I would go more subspecific. But like the game is now a game of 100 ponds and no oceans. Like you're you're draining a 100 ponds of audiences, >> right, >> to get your scale more than trying to advertise to the ocean >> to

the world. Right. >> Right. Like you're running two ads and trying to convert, but you're trying to cover everyone the same messaging. >> It's it's true, >> right? And so if you want to get the scale, you have to go down, which is counter to >> No, I like that. >> That's easily done, too. >> All right, rock and roll. >> I know that despite [music] anyone getting a scale or a fail, there'll be nothing stopping

the people that I met today. I'm so inspired by them. As much as we know that we are contestants and competitors, and I'm certainly not glossing over the fact that this is a competition at the end of the day, we really came here to just represent ourselves and be the best version of ourselves that we could be. And I think that everyone shared that goal. [music] >> So this is scale or fail. To be clear, I

think that all of this will literally just get you more of what's already working. There's very few universes where I think that you adding the physical product premium and only presenting the annual offer doesn't generate more revenue upfront. And we've derisked this test by being able to just run it as a split test with the exact same price point. $10, $10 on both. That way the ads can be the same. One just includes a trial and

one doesn't. Everything else in the funnel will still be the same. So the question is, do I want to spend a year working with you to scale this or do I think there's something that's going to get in the way that's going to prevent us from scaling? So the verdict is you will be scaling with me. All right. So, you're moving on the next thing. All right. This is a very simple plan. >> I just want

you to not be afraid to spend more. You can't be afraid. And you've gone through enough stuff. >> There's no reason you should be afraid, right? It's like you know how to make money. >> Yeah. >> You can always go back to what you did before. >> But this has the potential to 5x or 10x the business, >> right? >> And I think I think this will work. >> Thank you. All right. We'll rock and roll.

>> Thanks everyone. Yeah, >> Alex just told me that I am a scale and I'm so excited. I'm so happy. I have so much faith in my business and my ability to implement everything that he said and it just feels like so much has just opened up for me. So, it was a combination of him validating some of the things that I was worried about and he gave me a really good solution for them that I

hadn't been able to reach by myself. Um, and then a few other tests that I can do too, but there was nothing that I'm not really excited to try and I can't wait to see how things go. >> I felt no resistance on any of the the things that is recommending. And also, the last thing that I told her to do, she partially did and it doubled her average card value. And so, I am pretty confident

that both of these things will dramatically increase her cart value. And in the business that she's in, she's in a media arbitrage business, which is fundamentally she buy clicks for less than she can make on them because it's a very scalable business. And so like honestly once just the math gets right she can just do this and from a product perspective she had 5% churn which is really good. >> Hearing from Alex that there was so

much potential to scale has not only validated what my hopes were and what a lot of the data was pointing [music] to. To me it's simple. If I follow the process that I've been given and I trust in that [music] and I do the things I say I'm going to do then the success is inevitable. The next 90 days are going to be incredible. the business I felt like could scale. It was a good product, very

wholesome, and I didn't think she would be afraid. And since she'd been marketing for 10 years, she had the technical chops to do all of these things. So, there's really nothing that was really stopping her besides the decision and the strategy, which she just got both and she made the other. So, this was scale or fail. See you next time. >> Okay, let's do an update. One thing that Alex really encouraged me to do was go

much bigger on ads in terms of creatives angles testing volume and I've been using one of Alex's playbooks to um come up with ads and a way to test them in a really strategic way. I'm already seeing with early stages of promotion, everything going in the right direction, exactly as Alex said it would. What a shockers. So, yeah, that's my update. Let's see what happens >> next time on Scale or Fail. My name is Tina Sue

and I help parents [music] of children with autism, ADHD, and speech delay. >> You have a responsibility to the business and the business has a responsibility to the customers, but your responsibility is to make sure the business survives and grows. >> So, if you're going to do that, you need to make it like five times as expensive. >> Oh. >> So, it's like think like 8,000 8,000 10,000 is what it would be if I wanted [music]

to have. So, I have to decide whether you scale or fail. >> I can execute. No. >> And so, I'm very torn on this one of [music] whether or not you can draw the line.