Telegram Channel Earnings: Full Breakdown & Transcript

[00:01] idea how much channels actually cost and what value lies behind them. When 2019, it was the number one channel on health topics. It had 119,000 subscribers and was called Homo Sapiens. For the sake of interest, I decided to ask

[00:15] how much they thought a project like this might cost . And, you know, on average they told me that it was valued at 30,000 rubles. in their opinion. While 30,000 rubles. I integration, which was released on average twice a day on this very

[00:30] channel of mine. At that time, the channel cost about a million rubles. People still don't understand what Telegram channels are and what value they offer. For most, TEGO is just a messenger with some channels and bots. Some people

[00:42] just create another channel for the sake of a channel and post there stupidly based on their mood, when they feel like writing something. But at the same time, other people in these same channels are earning millions. You are on the channel Owner of the Telegram. In

[00:54] figuring out how this business works and how the crazy billion-dollar advertising market on Telegram operates. Today we will do a full analysis. Where do Telegram's millions come from, what are the most expensive topics, how does advertising work, and why

[01:08] bring in more than a project with a million subscribers? with a personal story that turned everything upside down in my understanding. So, one day I was riding the subway. Weekday, morning. I look around. You can try it too,

[01:21] phones. Most of them read Telegram channels. And then I realize that I’m Telegram channels. And then I realize that I’m

[01:33] everyone else, hold my cell phone in my hand. I have my project within my reach, which brings me 30,000 per day with one integration. And for a moment, this was my first salary, design bureau. So, for a whole

[01:47] month, I traveled from one end of Moscow to the other every workday, and then I just rode the metro, posted one advertisement, and the contrast in my head was a complete shock. It was 2019. Realizing this fact turned

[02:00] a lot of things upside down in my head. Let's look at the basics. How the market works and where does the money come from? The first and most classic businesses. One channel is placed inside another. One channel attracts external

[02:13] advertisers, while another channel sells, say, affiliate integration for Telegram is also being used en masse, and major brands are running explosive, hyped-up PR campaigns . They buy up a bunch of advertising integrations at once, add

[02:27] banners to them, and simply fill up the entire Telegram user feed. And believe me, budgets in the millions. The next source of monthly, but nevertheless, the market is also pumped with finances due to this.

[02:43] selling their own products and services. And, of course, we can’t ignore the main and popular affiliate programs. For example, most often these are banking products. They posted a referral link for registering a new card,

[02:57] are making arrangements. As administrators of Telegram projects, we receive a fee from each user we refer. Who buys advertising? Other channels, bots, and groups looking to grow and reach a new audience, major brands

[03:11] and well-known companies, of course, online schools and representatives of the infobusiness world, crypto projects, investment tools, and, of course , useful services and apps. Everyone needs traffic one way or another, and

[03:23] people are happy to take it from Telegram. How can advertising be sold? Of course, the very first thing is directly from the Telegram channel admin. You can write a description on VKontakte and discuss advertising integration. what many people do. The next

[03:36] option is through exchanges. For example, there is an exchange like TGO in, where which you can select a project and implement advertising integration. There are also advertising agencies that deal with large-scale mass advertising

[03:49] campaigns and promotions for specific brands. And, of course, the Telegram ADS platform, where Telegram officially offers main secret of the Telegram market is that not all subscribers are created equal. And it is

[04:02] very important to understand this basis. Here's an example from the Topor channel. There are millions of subscribers. Very cool. But the cost of advertising there is 200 rubles. per 1,000 impressions. And there is my channel about economics. There are almost 50,000 subscribers. It would seem tens of times

[04:16] less. But at the same time, advertising is valued at 4,000 rubles. per 1,000 impressions. 20 times more expensive. Why is that? Different topics, different target audience. That is, those who are subscribed to projects, that is, to Telegram channels. And,

[04:29] And those brands that like to place their advertising integrations are audience, because they want subscribers to these channels to consumers of their products, including financial products, if we are talking

[04:44] often pay for quality rather than quantity. As you might have already realized, meme lovers and investors are slightly different people, although sometimes they the comments what topic you would like to start your channel on and why. I'll

[04:59] already have channels, then also share the topics in which you are developing . Let's talk about the cheapest ones. So, the top three humor and memes. This is

[05:11] 100-200 rubles. per 1,000 impressions. Next comes entertainment 150-300 rubles. for the same 1,000 impressions. Well, general non-regional news is 200-300 rubles. Overall, the difference in audience cost can be quite significant, sometimes as much as

[05:25] tens of times. Therefore, even a small channel with 30-50,000 subscribers can earn much more through monetization than a channel with an lies not only in the number of subscribers and, consequently, reach,

[05:38] if you also want to make money tell you even more later. This is truly secret information that few people share, so your like would be a great help. Let's take as an example a channel with

[05:51] publishes one advertising integration per day. On average, it can be 20 or even 40,000 rubles. for one post. Thus, the project turnover can reach more than a million rubles. per month. Let's take a channel with 100-200,000 subscribers, but in a medium

[06:06] niche, that is, in a medium-cost topic. Let it be a project for 150,000 subscribers in the health topic. CPM 500, that is 500 rubles. per 1,000 advertisements a day, then on average it costs 10,000

[06:19] rubles. for a post and three advertisements a day - that's 30,000. We receive approximately the same million per month expensive topics, here we have one hundred and happens on major entertainment channels with audiences of several million

[06:31] ? There are a lot of them. Advertising is often cheap, meaning the cost of 1,000 views is up to 200 hundred rubles. Large turnovers are achieved due to volume, and, of course, due to large integrations with well-known brands. If we're talking about

[06:44] closed clubs with monthly subscriptions, then, for example, a club for 800 people with a subscription cost of 5,000 rubles. This is 4 million per month for us. And this is just one monetization format. Now , regarding advertising integrations.

[06:58] Big brands love to get creative and pay not for regular posts, but for truly creative integrations. For example, they can buy avatars, bright emoji banners, or even channel wallpaper. And for such integrations they are

[07:11] willing to pay on average five, and sometimes even 10 times more. Well, now into this business. Option one is to invest money. We buy a ready-made channel with an monetizing it immediately. And, of course, we're continuing to develop it,

[07:26] experiencing unsubscribes, and if we stop attracting new audiences, our project will slowly but surely sink in terms of its statistics and thereby lose its appeal to advertisers. As a result, we will be left

[07:39] . What budget is needed to purchase a high-quality project on Telegram, and is it such a business? I'll answer immediately: several hundred thousand rubles. Ideally, at least three or four, but this is, let’s say, the minimum threshold for entering this

[07:54] rubles. tell. The next option is conditionally free traffic. We generate a promoted using social media algorithms. And after that, tools, we try to transfer the audience to our Telegram channel. This

[08:08] story often takes a little longer, but essentially there is no investment. These are just stupid physical and temporary expenses. Again, there is a separate video on my channel about this scheme . Watch this video immediately after this episode.

[08:21] Third option. You can find an undervalued channel or a channel that is slowly but surely dying out. To negotiate its purchase at a super-favorable price and, successfully, you need to be able to analyze projects inside and out, because in a

[08:36] and lose your funds. Well, the fourth suitable for those who have at least a little time to spare, say, six months. You can apply for one of the in-demand positions on someone's

[08:49] for example, in content management, advertising sales, advertising procurement, advertising creative development, and providing all kinds of assistance directly to the main admin, the channel owner. This way, you'll

[09:02] gain real practical experience in this combat mode, understand how this market works, and project that you can successfully monetize. Well, by the way, most of my students follow this path. Important warning for infocygans. There are a

[09:14] lot of them now, so you need to be on your guard. The most common offer: invest 50,000 will then bring you those same 50,000 rubles every month starting next month. What won't you do to sell your training? By the way, for about the

[09:28] same amount in the best case scenario. In 99% of cases, this is just another infidel hat. People want to get money for training, to make money from it, but they don’t have real cases or students. How to recognize? It's simple. The first and most

[09:42] striking feature of such a red flag is quick results for some ridiculous investments. never show case studies. And even if they do show it, once you dig deeper and verify their involvement in these projects, you're immediately met with disappointment. They are

[09:57] not involved there in any way and are showing off completely different cases. Then, of course, they sell super-secret bundles and cases that don't actually exist. And, of course, they put pressure on urgency and your emotions try to touch

[10:10] your pain. The desire to create your first business or finally start successfully earning money on Telegram with minimal investment. Telegram channels are a real business. But like any business, it requires either money or time, or, at

[10:22] best, both. Let's take a look at the inside of the market and what's going on behind the scenes. The first is large canal networks. Indeed, the a few people. You could say that, because the main channel networks are

[10:35] owned by literally five or six people. These are the largest players in the market. Such projects operate as media holdings. And the turnover there is simply millions per month, and cooperate with the most important and leading companies in our country. This is

[10:49] again the banking sector, marketplaces and other large brands. Moreover, there are closed chats that are extremely difficult to access. You need to have serious, significant, recognizable projects that serve as a kind of calling

[11:03] card and a pass into such closed communities. Serious admins and founders of the most popular services gather there. I'm a member of just such a chat, and for me it's a great honor and value, because all the

[11:15] main and secret market trends are always discussed here. Here you can exchange funds and sell projects with complete confidence, without involving third parties, i.e. guarantors. A closed circle where everything is built on a long-standing reputation, trust, and very

[11:28] need to start developing in this business and conquer the cart market? If we have a budget of at least several hundred thousand rubles, we can purchase a ready-made scratch. In the case of an existing channel, this is, of course, a quick start, but also no less

[11:43] of course, you need to understand analytics and how the market works. If you don't have the necessary budget, you can start, for example, with conditionally free traffic. Again, create cool videos, make viral content that

[11:56] Telegram. Or, as I already said, go to work for another Telegram project in longer, but it is safer, with minimal risks and maximum efficiency. We understand how the market works, professionally analyze channels, and

[12:11] are knowledgeable about advertising and monetization. Success awaits us in time. I post all the most important information about Telegram promotion and monetization on my channel. Subscribe to stay up to date and never miss a thing. Telegram channels are not a toy,

[12:23] but a real business with real money. Some people make millions here while it's possible. Now you know you. Well, you were on the channel " Khozyain trolleygi". See you in the next

[12:37] Khozyain trolleygi". See you in the next issues.