Social Media Marketing Full Course 2025 | Beginner to Advance Guide

[00:02] And if this is that too just through phone. But is this business ? How can you start it? How can you grow in this? What will you have to do? What skills

[00:15] will be required? We will discuss all this in this video today. If you are started and are stuck in the middle, then this video is for you. Do watch it till the end. This video contains a complete road map from beginner to advanced social

[00:29] wasting time let's start. What is social media marketing? If I explain social media marketing in easy language then it is just a mixture of two words. One is social media which means Facebook, YouTube, Instagram, TikTok

[00:43] etc. All those platforms on which you waste your time and the second word is marketing which simply means selling. Overall it means marketing your product, service or business on social media platforms. Now

[00:55] before moving ahead, it is important for you to understand you will not be able to understand the goal of social media marketing. In earlier times, people used to spend their time on TV, newspaper or radio. And it was

[01:09] difficult to try them by showing ads on them. But gradually people started spending their time on social media. And it is very easy to try them by showing ads here. That is why social media marketing came into existence and is moving forward.

[01:21] First of all, many people have this doubt that social media marketing is dead or it has no future. Well you guys are completely wrong. Social media marketing was just a $200 billion industry in 2023. But by 2030 it is going to

[01:34] become a Rs 1.2 trillion industry. That means the market that you have seen till now is only 20% of the market. 80% of the market is still in creation. Apart from this, more than 70% of small businesses are completely dependent on social media

[01:47] for their marketing and sales. And by 2027, 80% of the world's companies will spend 50% of their marketing budget only on social media. Now think about it, there is still so much left to happen and that too in just the next 10 years. And how many people do we have to manage all this

[02:01] ? Very little. And that's the reason I am making this video so that you guys can be prepared for future opportunities. Now if you have understood the market then let us what you have to do in social media marketing and what you will have to do in the future.

[02:15] Role of Social Media Marketer. A social media marketer does all the marketing work for a business that is related to social media. Content creation comes into this. Content marketing comes in. Copywriting, running ads, spreading

[02:27] awareness, closing deals, tracking performance, increasing sales, engaging audiences, strategy building, everything is covered. Basically, as you learn social media marketing, you will acquire enough skills that you

[02:40] acquire enough skills that you and demand a good salary. Because sales is the only skill that never goes out of trend. Without this skill, no company in the world will be able to

[02:52] survive. As a social media marketer, your job is to provide all these services. And in return for all this, the business or your client expects that his sales will increase or his earnings will increase or people will start

[03:05] recognizing him. If your client does n't get any of these three things, it can only mean two things. First, you are a bad social media manager and second, you are going to get fired very soon. But don't worry, if you watch the video completely

[03:18] then nothing like this will happen to you. Pick Your Industry. I started the video from the very basics so that you guys do not make any mistake in this step. you guys do not make any mistake in this step.

[03:30] which industry they want to do social media marketing for. What do they know? learning social media marketing, are thinking that by reaching out to big companies, I will work for all the companies and get any company from any industry, then you are an idiot

[03:44] because you will never be able to do this. On the contrary, by doing this you will definitely spoil your name. Social media marketing is an actual marketing job. And you do not have enough knowledge of every industry to be able to market them. Just imagine, if

[03:57] today I tell Sam Altman that he has to open a surf factory and make it successful, then he will not be able to do it. No matter how much knowledge and talent he has , he can end up on the streets. The reason is this is not his industry. He does

[04:10] know his psychology. its sentiments are known. You can do social media marketing only for that thing about which you have some knowledge. That too real life knowledge. For

[04:23] example, if I know about finance , real estate or tech, then I will work only with these three industries. Because I have knowledge about both the businesses and audiences of these industries.

[04:35] Even though I am not an expert in this, I know these three things more than anything else. In the same way, first of all you have to make a list of five industries in which you can work. And then we have to work with only the top three of them.

[04:48] And the first one has to be given the highest priority. Let me inform you all about one more thing right now. given the highest priority. Let me inform you all about one more thing right now. But you will have to learn these industries in great detail like an actual

[05:00] businessman. If you want to build a business worth crores of rupees by doing this work. If you only want to do one side then there is no need to go so deep. Now once you have chosen your industry. Then we have to go to the next step which

[05:12] is choosing the platform. Right now the internet is flooded with social media platforms. As a result, neither businesses know which social media platform they should go to nor social media marketers know whether they are

[05:24] working on the right platform or the wrong platform. Majorly Market operates on 13 social media platforms. Those platforms Those platforms are Instagram, Facebook, YouTube, Lind,

[05:36] TikTok, Pinterest, X, Threads, Snapchat, Reddit, Cura, WhatsApp Business and Telegram. I know, after seeing this you must be wondering whether all these platforms should come ? Well, it's not like that. If you are an agency owner or your target

[05:51] is in crores, then in that case you should have expertise in all these. Otherwise, if you want to do only one side business or want to earn only Rs 10 to 15 lakh per month, then you can also choose the top five among these. Your work will be done. But there

[06:03] is a problem here. You cannot choose the platform as per your wish. You have to choose the platform according to the requirements of each client or business. For example, if I am a social media manager and tomorrow a pharma company comes to me and says

[06:16] that it wants sales, then I will not go to Pinterest and market them. Just because use. I will have to do marketing on Facebook and WhatsApp. In the future, you will come across many such cases where the business owner will not know on

[06:29] marketing. He will just come to you and say that I want sales and that too online. Do whatever you want to do. Now, so that you do not get confused in that case, let me

[06:41] start with number one, which is Instagram. This platform is best for targeting the JG and Millennial audience i.e. 13 to 35 years old audience. You can use this platform for brand awareness, engagement and lead generation.

[06:54] And this app is perfect for businesses like fashion, beauty, fitness, food industry, influencers, cafes, salons, local businesses, coaches etc. Basically whose audience is between 13 to 35 years of age. The second platform is Facebook. This platform

[07:09] platform is Facebook. This platform major audience of this platform is from Tier 2 and Tier 3 city type. Here you will 3 city type. Here you will

[07:22] simultaneously, or you want to build a community of adult people, or you want to do lead generation through links, then this platform is best for that. There are local service providers , event managers, coaching

[07:35] centres, political campaigns, e-commerce. For such industries you can come to Facebook. The third platform is YouTube. There are all kinds of audiences on this platform. Even TV users are here. Therefore, this platform is best for ranking

[07:47] in long form content marketing and SEO. This platform is majorly used for trust building by businesses. This platform will be the best option for educators , tech companies, business companies, bloggers, coaching institutes,

[07:59] financial advisors, lawyers or anyone who reviews any product or service. The next platform is Lindin. If you want a professional audience or a corporate segment audience or a

[08:12] B2B business audience, then Lind is the right platform for that. Here basically networking takes place, partnerships are formed, high quality leads are generated and leadership qualities are displayed. There are B2B companies, coaches, agencies

[08:25] , recruiters, business services , digital marketers. It is the perfect platform for all those businesses. After this comes TikTok. If you want to target Zenji's Zenji then this is the best platform for that purpose.

[08:38] Fast brand awareness is spread here. Trends are set here. influencer marketing is also done the is from the music industry or clothing industry or is involved in gadgets etc.

[08:51] or is from the food chain industry or education industry, then next social media platform after TikTok is Pinterest. This is the only platform where it is easiest to target women because

[09:05] 70% of the audience of this platform is female. This platform is used to drive traffic to a website or blog, to platform is used to drive traffic to a website or blog, to If your business is something that involves Diz or

[09:17] Diz is the main element then this platform will work like magic for you. Whether you are a fashion brand , home decor or interior designing service or you are a blogger, then Pinterest is the perfect platform for you. Basically, if you want to

[09:30] go to Pinterest. Here you will find the perfect audience. The seventh platform is X or you can say Twitter. If your target investors, tech-savvy people or let's say an intellectual audience, then

[09:44] this is the platform for you. Here you will startups or tech founders or journalists or any government organization. This is the perfect platform for this type of segment, for this type of

[10:00] next platform after X is Meta's Threats. This is the newest platform among all the social media platforms. So the audience here is still Genji and the majority of the audience is from Instagram. If you want to

[10:13] know brand opinion or want text based engagement or need a conversation starter then this platform is perfect for that. There are content creators or meme pages or opinionated brands.

[10:25] This is the perfect option for this type of clients. Now the next platform is Snapchat. 90% of the audience of this platform are teenagers and young adults. That is, people between the age of 18 to 24. Brand awareness can be spread here. That too

[10:38] through filters and AR technology. Here you can do location based targeting of your audience. And by sharing behind-the-scenes content, you lifestyle, events, youth focused brands or local offers.

[10:53] After this, the next social media is Reddit. If you want a new specific audience then this is the platform for you. This platform is platform for you. This platform is

[11:09] tools or courses or wants a community or is it a gaming product. This is the perfect place for this type of business industry. The next platform is Quora. If you need a research

[11:22] audience base, this is the platform where you can establish authority. You can generate traffic through SEO and know the pain points of the audience for research purposes. Those who have a coaching business or are educators or if you do

[11:35] blogging or you are a consultant or if you want to do affiliate marketing or want your client to do it, then you will find your right audience here. After this, the second last platform is WhatsApp Business. If you want to reach a mass audience

[11:48] irrespective of their age and gender then this is the platform because 95% of the people in India use WhatsApp. Now whether they are old or young, this platform is best for sharing offers of brands, for direct customer support or for

[12:01] one on one closing. Local businesses, real estate, D2C businesses, tutors, freelancers, all of them get maximum profit from here. After this, the last platform is Telegram. If you want to target private groups, that is,

[12:15] a very specific type of audience, then Telegram is the right platform for you. Loyal groups can be created here. Resources can be shared and exclusive offers can be given. If your client

[12:27] is into crypto, sells courses, runs a newsletter, or runs a membership model, then Telegram would be the right platform for them. Now I have told you everything about the target audience of all 13 platforms, their work and for which type of businesses they are best.

[12:39] interest, business and your clients. Now, before we move ahead, let's see what are those skills and what are the applications or tools that you should know if you want to become a social media manager. The

[12:52] first skill that comes is designing. Social media platforms are basically dopamine for the eyes. And you have to make things in a way that looks good to the eyes. And in this also the most basic thing is creating a post or

[13:06] creating an offer template or branding. And all the other things that a brand and business needs. Now 90% of the people do not know designing. That's why they use cva. Where templates are available for free for everything.

[13:20] some changes in the template according to your requirements and your work is done. As a beginner you can start with cva. You will find many CW tutorials on YouTube. This is a very easy software. You

[13:33] can learn it in under 20 minutes in Literally. But if you know CWA or you want to take social media management to a bigger level , want to scale it, then at that moment you will have to learn Photoshop. There is no alternative to this. Photoshop

[13:45] is a basic requirement of this industry. So you should know this or there should be someone in your team who knows this. After this, the second skill you will need will be copywriting. For those who don't know, writing such sentences as if a person gets

[13:59] influenced and buys something is called copywriting. Be it websites or landing pages or discount templates, copywriting. And as a marketer you should know this thing.

[14:13] Now this thing has become very easy because of Alldo Chat GPT. But you still need to know the basics so that you can instruct the AI ​​properly. The next skill that comes after copywriting is editing. We are living in a content economy. And if you don't know how to create content

[14:26] , don't know how to edit, then your future is in danger anyway. Editing is a skill that is basic in today's time and everyone should know it. Without this you can hardly do any online work for your client. Many great

[14:39] creators moved ahead in their lives only after learning editing. Be it Ranveer Alawadia, Rajani or me, all of us started with editing. Now it is graphics or

[14:55] can learn market standard editing skills very easily just from your phone. If you people do n't know even the basics of editing then don't worry. I recently created a complete beginner to advanced level phone editing course

[15:13] in that course I have also taught how you can build your editing portfolio. and how to start earning after completing the course. learns editing well, then he can easily earn ₹15,000 per month.

[15:28] You will find the link to my course in the description. that editing is a very basic skill which everyone should know. It is even possible that in the future, the education system may incorporate this basic skill into its courses.

[15:41] But you people cannot wait that much. You have to take action now. After editing, the next skill you need to learn is prop engineering. Right now, the era of AI is coming. And in the future, career is secure only for those people

[15:53] who know how to operate AI. If you guys don't know then let me tell you how you are instructing AI. How you are getting the work done by making him understand is called perfect engineering. If you know proper engineering then

[16:05] you will not need to learn more than half the skills because AI will do that work for you or let's say Chat GPT will do it for you. PRT engineering is not difficult. If you watch this 40 minute video of mine completely, you will have

[16:17] learned advanced level prop engineering. This is a Chatty course that I am So make sure that you guys take full advantage of this thing. The next skill you will need is sales. Even if you have talent, even if you

[16:31] know prop engineering, but if you do not know human psychology, you do not know how to make offers, if you do not know the basics of sales, then it is difficult for you to survive in this industry. Because without sales, you will

[16:43] never be able to give results to your clients. As a result he will fire you. You can learn sales online and also from books. But to merge sales skills with content gain, you will have to use your own creativity and skills.

[16:57] Alldo, there are a lot of tricks and tips for this too which I cannot cover in this video because this topic itself is so big that easily 3-4 hours of content can be created on it. So if you guys want me to make a detailed video on this topic

[17:09] also teach you content marketing, then help this video cross a million views. If this video crosses million views then I will cover this topic make a complete playlist of social media marketing in which I will cover all the other things in detail.

[17:23] But till then you can improve your skills by reading books etc. After this, the last skill you need is management. If you are a beginner and do no problem because you can earn by doing management. That is, by

[17:39] managing the social media handles of businesses or clients. This includes uploading content, replying to comments, researching topics , replying to DMs, etc. For this you do not need any skill, but basic knowledge is enough. But

[17:52] clients, you will definitely face problems. Therefore, at that time you should know how to use software like Notion. If you want to work in the online world because it is best for management. And for any social media manager or marketer,

[18:07] this is a must-use software. You will also find the link to Notion in the description. Now these are the six skills that are a must-learn and without which you won't be able to get started or play for long. Now in this video

[18:19] what is social media management? What is your role in this ? How do you choose your industry ? How to choose your platform according to the client's requirements and what skills you need to learn. But all this is of no use

[18:32] if you don't know this. How to find clients? Just because you have skills does n't mean you will get clients or that clients will pay you. Finding clients, negotiating with them, and retaining them is a unique skill in itself,

[18:45] which no one normally teaches in their posts. The reason is that those people that they can tell you anything. But I have done this work for two years. So I can tell you some tips and tricks that will help you find clients. You do

[18:58] because you don't know whether the a very simple way to find out. Whatever industry you are in, let's say you are in the fashion industry, then

[19:10] you do not have to directly reach out to established pages or brands. They will not become your clients. First of all you have to see is Facebook and the third is Pinterest. Then you have to see which platform you

[19:25] want to start with. For example, if you start with ina, then you have to go to search and search #shatgfashion. Now at this moment you have to go to the reels section and then scroll down to see which creator's reel is not that creative

[19:37] or which creator or which brand is making which mistake. Whenever you see such accounts, you have to go to their profile and analyze their profile. To do this, obviously you should also have some knowledge. Once

[19:50] you find the mistakes that the brand is making then you have to DM them in which you have to introduce yourself. Not as a social media manager but as a follower and a client and start building relationships with them. You have to

[20:05] start? What is their business model ? What is his plan? And how he plans to scale further. When such conversations start, your prospect will start feeling a little comfortable with you. Then you have to give them some

[20:18] advice which will benefit them. Like getting their profile optimized or sharing a trending reel idea with them or writing a script for them, such things. When you help them in this way, they will start asking for your help directly.

[20:31] And when these things start happening, at that moment you have to represent yourself as a social media manager. And then you have to pitch your service. This is a perfect way of pitching. Where first you build a relationship and then find the pain points of the clients. By

[20:44] talking to them and helping them a little, you build trust with them and then by showing yourself as an expert, you also gain authority. If you do these four things, the client confirmation will be closed. But this is not necessary every time. Sometimes it may happen that

[20:56] Due to which you may not be able to close the client and he may leave. So you should never just sit there messaging one guy. You have to call and DM as many as you can. I would suggest that you DM at least 30 brands or creators daily

[21:09] who are doing something but are doing it a little wrong. If you DM 30 people, 15 of them will reply. With 10 you will be able to take the matter forward. Three people will come to the call and then one client will be closed. So you have to keep doing this

[21:23] entire prospecting process until you have five clients. media manager should be to have five clients. And after this your target should be to sustain those five clients. That means you have to provide such a service

[21:37] that they keep paying you every month for doing their work. This was just one way to find clients. Apart from this there are many other ways also. You can even find clients through Facebook. If you go to the Meta Ads Library and do a quick

[21:49] keyword search, you will see all the related ads running on Facebook. For example, suppose your industry is a clothing brand, then what you have to do is go to the Meta Ads Library. There you have to search for clothing or search by writing clothes.

[22:02] And then you will see all the pages that are running ads. Now you Use the same technique and then clients are much easier to close because they know they need to be

[22:14] marketed to. So this Facebook ad is running. You just have to take them in the right direction. I want to make you realize that Facebook ads will As a result, instead of investing in Facebook ads, they will invest in you.

[22:27] Apart from this, another way is that you can send cold emails. Whatever industry you are in, there will be a database of that industry inside the market. All you have to do is buy that database and then send as many cold emails as you can. If you

[22:39] ignore cold emails. But you literally have no idea how many clients you can get from here. After this, the last method is your personal branding. This is a long process and will take a lot of time. But if you do your

[22:52] media manager in front of the world, then clients will come to you on their own. In the beginning, these three-four methods are best to find clients. After this, can find clients by running Facebook ads. But

[23:06] these three ways are enough to start organically. You may find it difficult to find clients in the first month. he will automatically bring many more clients for you. You just have to not give up. You will get clients but if

[23:21] you do not close them at the right pricing then you will have to work more and your earnings will be less. So let's quickly take a look at how to price your service and pitch your offer. First of all, you have to find out

[23:34] what services your client needs from you. Then you have to find out what are the prevailing rates in the market for those services. For example, suppose a client comes to me who has an education startup. Now that client wants me to

[23:46] increase his Insta followers also. I should also create content for it i.e. reels and then close the clients for it i.e. students. So now what mistake do maximum people make in this case ? They

[24:00] tell separate prices for each item. And then they sit with a small margin and keep working like labourers. You must not make this mistake. You should always offer a package. Not of single service. Some such offer can be made for these four things.

[24:13] Package One Grow and Show which will cost ₹1,000. Inside this you will find art posts, reels plus crossers of the month. You will get four stories every week. I will research the hashtag. I will set up a content calendar. I will post a revision. I will

[24:27] set up a content calendar. I will post a revision. I will After this, the second package to be given is Growth Package of Leads Plus Engagement which will be Rs 45,000 per month. In this you will give 12 posts per month. Three reel doge

[24:40] with trending hook and editing. You will give five stories but the week will be of polls plus questions. You will do full content strategy and calendar building. You will also take caption plus SEO hashtag. You will also do weekly analysis. You will also manage the DM completely. That means you will

[24:53] also manage the DM completely. That means you will also handle the warm leads. You will also manage leads and convert curious ones into warm leads and also conduct a monthly strategic call so that the business can know what

[25:05] they need to do to grow online. And then you have to give the third package which will be the premium package. DM to Enrollment which will be ₹90,000 per month. In this you will give 16 posts per month. You will receive 15 premium reels.

[25:18] You will also provide follow up support on WhatsApp. You will also qualify the lead. You will also follow up with the DM. You will also qualify the lead. You will also follow up with the DM. also close cold leads, give personalized replies , track sales objections, CRIM sheets

[25:30] , there will be daily updates to the client and weekly strategic calls will also be held. Now you understand the psychology here. Your client has come to you with requirements. And if you simply give him what he wants, there's no difference between him and you in a grocery store. If

[25:43] you are a marketer then do your work accordingly. When you give three offers to the client, he will get confused. And instead of thinking whether I should take its service or not. He will start thinking about which of its services is best for me.

[25:56] And here you have to play your next game. If you look at the prices of all three offers, the first one is very low. Then it is a little high and then it is very high. Now the mentality of a person is that a good product will not be available at a low price.

[26:09] And the premium one is very expensive so I cannot buy it. That's why he always chooses the middle option and this is what we have to do. We do n't have to run after selling the last package. The last package is existing so that the

[26:21] person's attention goes to the middle package. And if you pay attention to the offer, then all the requirements of the client are not being fulfilled in the first offer. And in the last offer, more things are being fulfilled than the client's requirements. So most likely he will feel

[26:33] that he just needs the middle offer and that will get the job done. As a result, that person's mind will tell him two-three times that the middle offer is absolutely fine for you, brother, take it. Now normally if you had not made the package then your client would have taken all the services and

[26:47] that too at the price of the first package. But in this case we confused him and sold him the first and second package. This was just a way of pricing and selling his service. If you learn sales and marketing, you will

[26:59] find many marketing strategies that you can use. Again I because it is a very vast topic. But if I make a playlist, I will beginning of this video, you didn't

[27:12] But now you have also learnt to play with the psychology of the client. In the road map of social media marketing, we have covered almost everything from the beginning. Now the only thing left is scaling. When you start social media managing,

[27:27] you can do a lot of work alone. But as the number of clients increases and you start earning in six figures, you will not be able to work alone. You will need experts from every field in your team. Only

[27:39] And when you have enough clients, you will be able to charge more from the clients. Basically, you have to try to And then scale that agency to the point where you can automate it. That means that the

[27:54] agency should work even without you. If you are successful in doing all this then you can easily earn seven figures a year. Iman Ghazi also did the same. But to reach this level, you will have to insure some things first. First of all, you should have

[28:07] enough clients who can pay the salary of your team. Secondly, the clients should be sustainable. If you have to find a new client every month, that means And your service is not that good either. So work on your service. And the third point is

[28:22] scaling is not possible without personal branding. If you want to reach seven figures, then in that case you will have to start an agency and You will have to do personal branding. At that time you will not have any option because

[28:35] people do not take the service, do not take the offers. They take things on the basis of trust. Now, this method of scaling that I told you, is the traditional method which was used earlier. But now people are hiring AI instead of the team. Nowadays,

[28:48] agencies just hire an AI developer. According to her requirement, she gets some AI tools made from them and automates all the work with that AI. Be it lead generation, content ideation , posting, answering queries

[29:00] , analysis, studying data, AI does all this on its own. That means, earlier you used to need 10 to 20 people to run an agency, now with the help of AI you can do all that work And to be honest, you do n't even need to know how to code to create such an AI.

[29:14] You can create AI yourself according to your requirements. So if you guys want a video on this topic then write AI automation in the comment section. If I get 7000 definitely cover this topic also. I hope you guys liked this video. I have tried to provide

[29:28] a complete guide to those who do not know about social media marketing. He should get so that he can start and also scale it. But I know there are still a lot of things left to discuss. Like how Instagram's algorithm works

[29:41] , how to grow there, everything. So I have sure you guys watch that video. From there you will learn how to find and close clients from at least Instagram. From there you will learn how to find and close clients from at least Instagram.