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The Betting Base: How Bookmakers Make Money

0h 36m video Published Dec 8, 2022 Transcribed Jul 11, 2026 С СТАВКА TV
Intermediate 18 min read For: Bettors, sports enthusiasts, and anyone curious about the business side of sports betting.
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AI Summary

This video breaks down the economics of bookmaking, explaining how bookmakers make money through margin, the hidden costs of betting, and the strategies they use to manage risk and maximize profit. Hosts Anton Shestakov and Viktor Titov discuss everything from margin calculation to the fight against professional bettors.

[00:56]
Bookmaker Profit Sources

Bookmaker profit comes from margin—the commission built into odds—not from player losses. Margin ensures the bookmaker profits regardless of outcome.

[01:42]
Zero Margin Example

If odds had zero margin, bookmakers would earn nothing; it would be a zero-sum game between players.

[03:07]
Calculating Margin in Tennis

In tennis (no draw), odds like 1.98 each imply a margin; the difference from 2.0 is the bookmaker's cut.

[04:32]
Bookmaker's Goal: Even Distribution

Bookmakers want money evenly distributed across outcomes to guarantee their margin regardless of result.

[05:14]
Margin Variation by Match Tier

Top matches have lower margins due to lower risk; obscure markets (e.g., yellow cards in Macedonian league) have higher margins.

[06:14]
Using Odds Scanners

Players can compare odds across bookmakers using scanners to find higher odds and reduce effective margin.

[08:33]
Hidden Margins and Fast Games

Bookmakers increase profit via hidden margins in less popular markets and fast games (e.g., virtual sports) which are mathematically rigged.

[11:31]
Whales vs. Regular Bettors

Bookmakers prefer whales (large bettors) because they generate higher turnover with lower transaction costs.

[14:01]
Legitimate Winners Are Not Blocked

Legal bookmakers do not block lucky winners; only professional 'plus players' who consistently exploit errors are restricted.

[18:41]
Fight Against Plus Players

Bookmakers use bet delays, software, and manual reviews to identify and limit professional bettors who exploit slow line updates.

[20:36]
Cost to Open a Bookmaker

Opening a bookmaker requires significant capital (billions of rubles) and sophisticated risk management to avoid bankruptcy.

[23:46]
Breakdown of a 1000 Ruble Bet

From a 1000 ruble bet with 5% margin: 50 rubles to bookmaker, then 12.5 for commissions, 2.5 for sports deductions, 25 for marketing, 5 for data/salaries, leaving ~5 rubles net profit.

[27:15]
Risk Management Software

Software analyzes player behavior (e.g., desktop registration, QIWI deposit) to flag professionals; manual review follows.

[30:33]
Bookmaking Not Super Profitable

Despite perceptions, bookmaking has thin margins (5% net) and high risks from professionals and operational costs.

[33:08]
Russian Bettors Are Advanced

Russian and CIS bettors are highly sophisticated, using bonus hunting and odds comparison, unlike less mature markets.

Bookmaking is a low-margin, high-volume business where success depends on sophisticated risk management and constant innovation. Players can improve their odds by understanding margin and using comparison tools.

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Mentioned in this Video

Study Flashcards (10)

What is the primary source of profit for a bookmaker?

easy Click to reveal answer

Margin (commission built into odds).

00:56

In tennis, if both outcomes are priced at 1.98, what is the approximate margin?

medium Click to reveal answer

1% (since fair odds would be 2.0 each).

03:07

Why do bookmakers prefer money to be evenly distributed across outcomes?

easy Click to reveal answer

To guarantee their margin regardless of the result.

04:32

Why do top matches have lower margins than obscure markets?

medium Click to reveal answer

Top matches have lower risk of miscalculation, so bookmakers can afford a smaller commission.

05:14

What is a 'plus player'?

medium Click to reveal answer

A professional bettor who consistently exploits bookmaker errors to win long-term.

14:01

From a 1000 ruble bet with 5% margin, how much net profit does the bookmaker keep?

hard Click to reveal answer

About 5 rubles.

23:46

What are two common indicators that flag a player as potentially professional?

hard Click to reveal answer

Registering from a desktop computer and depositing via QIWI.

28:01

What is the purpose of bet delays in live betting?

medium Click to reveal answer

To prevent professional bettors from exploiting slow line updates.

18:41

How do bookmakers fight against plus players?

medium Click to reveal answer

Using software to flag suspicious behavior, manual review, and limiting or blocking accounts.

19:48

What percentage of a bookmaker's revenue typically goes to marketing?

hard Click to reveal answer

About 50% of the margin (e.g., 25 rubles out of 50).

24:43

💡 Key Takeaways

📊

Margin is the key

Fundamental insight that bookmakers profit from commission, not player losses.

00:56
💡

Even distribution goal

Explains why bookmakers want balanced action, not just one side losing.

04:32
📊

Net profit breakdown

Reveals how little of each bet actually becomes profit after costs.

23:46
💡

Bookmaking is not super profitable

Challenges the common myth that bookmakers are guaranteed money machines.

30:33
💡

Russian bettors are advanced

Highlights the sophistication of the local betting market compared to others.

33:08

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AI-generated clip ideas for Shorts based on the transcript

No viral clips found for this video, or they are still being generated.

[00:03] Friends, you all know the popular meme - this is a base, this is a base, this is a base, so we decided, using this meme as a backdrop, to create a program in which we will discuss bets globally, in detail, we will reach into the pocket of each bookmaker and

[00:16] discuss everything with Anton Shestakov, Viktor Titov, the head of our project, Antosha, so the general producer of the project, Stavka TV, friends, the betting base, is the name of our new program. Now admire what a splash screen we

[00:30] admire what a splash screen we came up with for this luxurious program. Stavka TV project, please tell me right away. I think that all viewers are waiting for this question

[00:43] and want to understand. What makes up the profit of any bookmaker's office The profit of a bookmaker's office is probably made up a little differently than

[00:56] everyone thinks. For most people, it's all the money deposited into the bookmaker's office, it seems that it stays there. In fact, this is far from true. The bookmaker's work, if you can call it that, is quite difficult, quite

[01:10] painstaking, and quite risky. The bookmaker's profit is made up simply of the margin, the odds, and the commission that is included in the odds. That's if it's very simple. Look, this is how I understand it. Everyone can calculate the margin

[01:26] correctly. Look, we get it. We multiply each CF by a certain amount, that is, for by 100, as far as I remember. Yes, we will show the formula,

[01:42] specific consumer, that is, let's say if we have a zero margin, then it is more profitable for us to bet where the margin tends to zero. Correctly, it is more profitable for us to bet on Masha tends to zero. But if all the odds were with a zero margin, then

[01:55] the bookmakers would earn absolutely nothing, it would be just a game there, a million inverse million, someone won, someone lost, that is, users And bookmakers would not leave anything for themselves, so they came up with such a simple

[02:10] thing as a margin. And it is quite hidden, not everyone even understands that it exists, for example, when three outcomes P1 draw P2, most will not even understand

[02:22] P2, most will not even understand how much of a knife there is. Well, 180 on P1. how much of a knife there is. Well, 180 on P1. Well, here 185, what's the difference, there really is a margin, different margins are hidden. It happens, but

[02:35] hidden. It happens, but as in any business, in any field of entertainment, you come to the amusement park, you pay a ticket for what You'll ride the Ferris wheel, there 's a margin, pay for the emotions. But only in this

[02:52] attractions, if you're guaranteed to pay there, here you can pay both scenarios, even an amusement park will pay you extra for amusement park will pay you extra for riding the wheel. And am I right in

[03:07] understanding that we've learned about P1 on a draw and P2? Am I right in understanding that the easiest way to calculate the margin is on matches where there is no draw outcome. That is, in tennis, for example, 1.98 for each, for example, they give excellent odds for an

[03:22] equal match, and we understand that these four tenths, which are 400, or rather, which run, are actually our ticket to the attraction. Well, roughly speaking, yes. You half. If less is more, you can see it there if there is 180 on both sides, that's a

[03:40] on average, you pressed everyone, the margin is different for all bookmakers, different for different sports, different in the markets, on average. There, five percent, seven percent, how does this even

[03:54] happen, for example, you bet 1000 rubles. Come on. For example, I have 1000 rubles, I put it on P1. And you put 1000 rubles on P1, it doesn't matter. Will it come in or not,

[04:06] you give the bookmaker 50 rubles out of that thousand, you give him a thousand, he returns you, you put another 950, another five percent, took, took, took,

[04:18] took. So, if you bet thoughtlessly on everything and so on, the bank will run out at one point. Because here you paid a commission, there you paid a commission, and that's the popular opinion that the bookmaker

[04:32] makes money on the players' losses, no, the bookmaker makes money precisely on the percentage of this turnover. Therefore, it is important for him that the money is distributed as evenly as possible between the outcomes, so that with any outcome he gets his five

[04:46] percent, I guarantee. That is, he doesn't need to hit the jackpot there, and so on. In a sense, he is not even interested in a person coming there and losing right away because of negative emotions, and then look, but there is such a thing,

[04:59] and again, I read about this, that, for example, in top matches, the margin is lower, in matches of some, say, not top tennis, there is a margin. It is clear that it tennis, there is a margin. It is clear that it higher There is such a thing

[05:14] [music] There is such a thing There is such a thing This is primarily related to the fact that the more top-tier the match, the more even the odds are top-tier the match, the more even the odds are and the lower the risk that the bookmaker

[05:29] will calculate incorrectly, so he can afford to put in a small commission. But where there are some average low markets, he is obliged to insure himself more so that even in the event of some mistake, there is a two

[05:44] percent mistake, so that nothing there is much impact. But on some small markets, for example, specifically a yellow card in the Macedonian Championship, the margin can be generally huge, almost 165 to 165 on

[05:59] simple player. Here I'm just starting to play in the office. And how can I it's just that you look at the odds, go to each bookmaker, say, go to Bad Boom, go to 1 bet, go to Fonbet, and where your odds are higher, the

[06:14] Fonbet, and where your odds are higher, the margin turns out to be on Veranda. But Veranda's margin is smaller. Yes, that's right. Well, yes. So that players simply understand that how he went. He went He compared, Jacob calculated above. In principle,

[06:28] if the goal is to earn, more precisely, the correct goals here are to call it as little as possible to lose on bets. And if that's the goal, then you the odds, uh, and register in different offices, for example,

[06:44] to have an account with 5-6k, and use odds scanners, which, for example, you decided that today there is a game on Kashima against Wawrinka. Yes, tomorrow they play, you

[06:56] decided to bet on Kashima, you compare there, someone gives 1.70, 180, someone about 183, you bet on these bookmakers, you will basically earn if in the case of an entry you earn more from these 003, 013, 010, then huge sums add up,

[07:13] if there is this, I'll give an example, I have a channel and there I keep detailed statistics right in Excel, all this is there. I've been very active lately,

[07:26] but the description, of course, and there I keep statistics in Excel, how many bets I have, what is the turnover, what is the percentage of years, something like this, this

[07:38] Roya, this is essentially the advantage of the line in the other direction, this is Roughly speaking, the negative margin was about

[07:51] 3-4 percent ROE, which means that if I had placed all my bets at about 0.05 less, I would have broken even. I would have earned absolutely nothing. What is 1818? It doesn't matter if it comes in. The main thing is that the bet comes in. Well, from these 005003, it

[08:06] just makes a huge difference. Someone could have followed my lead, for example, at one bookmaker with low odds, he could have been in the red, and overall, he was right, like the capper is bad. Well, yes, in fact,

[08:20] Well, yes, in fact, look, there is a margin, due to which else can a look, there is a margin, due to which else can a bookmaker increase their profits.

[08:33] There is a risk that he will slightly miscalculate the probabilities. Let's say he bets on miscalculate the probabilities. Let's say he bets on the probability of Anzhi winning is 50 percent, but in reality, the probability of winning is 75 percent. He does

[08:47] n't know some nuances. Something happened there. For him, it's a risk, and that 's why some smart guys found and bet a lot on Anzhi. They won, leaving the bookmakers in the red. For them, this is a risk, and therefore their task.

[09:02] For them, this is a risk, and therefore their task. Well, minimize it as much as possible. What does this mean? You can increase the margin directly, and they are hidden. Hidden is when you bet a certain margin on the main outcomes, and then in the lineup where

[09:15] certain margin on the main outcomes, and then in the lineup where people don't dig deeper. It's possible now to have a popular topic with fast games. It's almost the same as a casino for bookmakers. Everything is simple there. Everything is absolutely based on mathematics, and

[09:28] all the odds there really accurately reflect the essence. That is, if there is a coefficient of 1.90, then the probability of this event is definitely no more than 50%, and you make a thousand bets, and that's exactly how much you will lose. That's exactly how much you will be in the red.

[09:47] That's the point of a casino in general. There are no analytics concepts of anything like that. You just play and give percentages, that's why the casino is in such a stable plus. So, do I additional stories about eSports, about

[10:04] certain bookmaker leagues, all this is an increase in profits for the bookmaker, and this is what the bookmaker can hope for because he knows for sure that everything is calculated thoroughly here. Not eSports. Cyber ​​FIFA

[10:18] Not eSports. Cyber ​​FIFA is if you Bet on this, may the bookmakers forgive me. If you bet on this, then you are guaranteed to say thousands to on this, then you are guaranteed to say thousands to give 5 rubles

[10:36] built in. You will be there exactly as much as we will just tell a short story from life with Anton and we lived in a dorm together, studied and somehow decided on 50 rubles. Yes, we decided where are 100 rubles. Anton is like, "Listen, it's a brilliant story. The

[10:49] then Anton and I suspected that, damn, you can play every time, that is, for when there was no normal sport, we played this virtual football all day, naturally, we were in the red, but then we agreed that yes, everything is there anyway. Like, they let you

[11:03] win, what did you think? We thought that this story Where they let you win intentionally and then, as it were, you lose your bankroll. That's all, just luck, got lucky there, but she's there, well, that's the odds. They are for

[11:19] everyone, someone is worth it. By the way, about this right away, there is a question here, there is a clear There are people who have 100 rubles. And I've thrown in this myself, in tens, that's what's

[11:31] more important for a bookmaker. Is there a presentable person who only bets on, I do n't know, Conor McGregor in the UFC every year, but then three million UFC every year, but then three million rubles? Or are there 20 students

[11:45] who, instead of lunch, bet 300 rubles, for example, on evening matches of the Champions League, for example, or something else. That is, matches that are held almost daily, domestic championships, and so on, tennis, and so on. And what's more profitable

[12:01] for a bookmaker? To keep big players and take them, building their image with some cool bonuses, raffles, Porsches, and so on. And if there are a lot of them? Well, in my opinion, yes, in debt, it seems like it should work better, which is extremely important for a bookmaker

[12:20] Everything is reduced to numbers, where the turnover is. In which cohort the turnover is higher, the amounts of which are better. Well, if you really dig

[12:32] into the details, then the first option is better, where a person there DPs it bets a lot at once, because there are fewer resources spent on processing his transaction, less commission, less

[12:46] memory is eaten up when calculating his bets, and so on. In general, everything is reduced to numbers. and a skilled bookmaker who has well-structured his work with good software, good employees, and everything else, all this will

[13:02] employees, and everything else, all this will strive for clear figures. These 5 from each bet from each section will go to five percent for him, then there is a different story for everyone, our ideas about VIP players are wrong, we When I

[13:17] VIP players are wrong, we When I worked in a close office, they constantly discussed these topics, and when you then study the profile of a player, for example, one who actively plays a lot with a deposit, these are ordinary people. For example, you go to the

[13:31] subway, you can randomly pick a guy and he Maybe a VIP, maybe a VIP who bets a lot there, wins, loses, express, and so on. The second part of the question is about reliability, and so on. Not a single normal bookmaker,

[13:46] definitely not a single legal bookmaker in Russia will block the winnings of a player who hit some express trains, hit on the Champions League, and so on. Because this is an ordinary player who was just lucky,

[14:01] ordinary player who was just lucky, who will most likely then lose even more on the practice, no one cuts such players. If they cut, then it’s just the office shooting itself in the foot, it loses a player who

[14:16] potentially could bring money here Well, and the maximum There is such a topic that there is a personal Maximum for everyone, but for such players there is a huge maximum, this is the majority By the way, here is also an interesting question, here is a typical portrait of a VIP,

[14:32] here is how much What should be the amount for a person to be read at the end that Many people think that 100,000 is a large amount But we understand that for a bookmaker there 100 200 300 is not an amount, this is not a VIP player, that is, how much is the

[14:45] What deposits is he Listen, well, everyone is different Well, for each bookmaker This is an internal story, here is an example where you worked, how much did you count with Which worked, how much did you count with Which they are, I will not say of course But on average, for

[15:00] they are, I will not say of course But on average, for example, the average player himself, if you take all those who have a deposit at all, but he brings there in different bookmakers, depending on what product the bull has depends on what odds how the office

[15:12] what odds how the office will retain the player Well, from 15 to 50 thousand hundred, someone loses more, someone, on the contrary, wins On average, it turns out that over his life cycle, a player there will lose from 15 to 50 thousand but

[15:27] player there will lose from 15 to 50 thousand but I don't think I know. If it were for now, but if it loses consistently, the bookmaker brings in a stable 50 thousand plus per month. Perhaps it was. Look, do I understand correctly that if I

[15:43] registered with a new bookmaker and I was immediately lucky, the express won there, I don't know, I won a million rubles, what's the greater risk that they won't let me withdraw it because I'm a player without it, I don't know who I am, but I bet, for example, on Champions League matches,

[16:00] which were clearly not bought, clearly not some strange ones, and so on. What should I do? After all, I should bet where I've been betting all my life, despite other odds, there are better ones in other offices, or what should I do? I repeat, not a single

[16:15] offices, or what should I do? I repeat, not a single self-respecting office will cut such a player if a person came and bet on. I apologize, Papansky, options, here on the Champions League, I came across something there, favorites, etc., both will score, everything was collected, the press, I don't know, the

[16:31] whole Champions League, he won, his odds are 500, he won, they will let him withdraw, they will let him, that is, in this regard, you don't have to worry. In general, this is the problem that the bookmaker doesn't will withdraw or will not pay something, it is greatly exaggerated, it only concerns a very

[16:46] small percentage of people, less than five percent, less than five percent, it is greatly inflated by the notorious professionals who are deliberately following the bull. They know where the bull makes mistakes, where to bet on what after the

[17:02] goalkeepers and so on, but I do not call them scammers because, well, I understand their side, these are just people who are smarter than the bull in some specific markets, so if they come, naturally, after some time they are cut, they create a

[17:17] drop, they buy data there, and this is what they do. They can have one person there, a bunch of negative reviews, no payments are created, such a payout is created, and at the same time the text about who to pay is

[17:31] still the same, mom slept golf, as far as I understand, these are the guys on whom bookmakers used to lose a lot of money, we live about money again, and these are the same people who sit at the stage and have time.

[17:46] was updated. That is, for example, some goal, and he sits at the stadium, you are afraid, and he charges on the blue thing. You are already and already actually When it happened correctly, what is it exactly, in simplified form. What is it? How does the odds change? A

[18:02] form. What is it? How does the odds change? A fight is scored at the stadium. You see, a goal and the employee who is responsible for changing the odds indicates on his tablet according to the algorithms. Everything changes instantly. Nothing happens until

[18:16] the signal arrives in a few milliseconds. It was updated here. During this period, you can catch something there. More and more. And so,

[18:29] And so, in general, broadcasts are offered on the market that are faster than those of the bull and they that are faster than those of the bull and they even seem to be the data providers themselves. The

[18:41] guys who work there can leak this data, sell, sell access to this line. That's how people make money. But if this happens regularly, if some user does this regularly, he is naturally

[18:54] blocked, then what is this and a violation of the rules? I was at the Kremlin Cup last year. I tried to score after because there is excellent protection in general among bookmakers. This is a bet delay in live mode. This is when you

[19:11] click and you need to wait some time until the bet is accepted. Moreover, this thing also works personally. For some suspicious ones, it can be 10 some suspicious ones, it can be 10 seconds. Recently, I saw a video in the chat where

[19:23] the insert In the chat, some guy tried to bet on corners in live and he just presses 15 seconds Loader Cave has changed, do you want a prefix with the change,

[19:35] you want a prefix with the change, presses in short, the video lasts 2 minutes and he couldn’t place a bet. It’s really a struggle, it’s a struggle. So I’m answering the question of how to increase income, how to increase

[19:48] this from each player on average, a separate direction is the fight against plus players. They call everyone immediately didn’t want to bet, no, they call them scammers. But these are consistently plus players who are in

[20:03] bookmakers are smarter and consistently win on this. But it’s like Kirill Gorin. We have some kind of sanctions for betting against such people, for sure, strategies, I think he’s already blocked everywhere,

[20:22] but he plays, he wins, he knows, cunning people will find. Look, how much money is needed to open a bookmaker’s office, how much is a billion 100 million, how much is a billion 100 million, how much

[20:36] in Russia. Well, if we think so, without a billion there’s nothing to do, but let’s open it tomorrow, billion there’s nothing to do, but let’s open it tomorrow, then it turns out. Look, I have a billion. I’m opening a bookmaker’s office. What should I do to avoid It will go

[20:49] bankrupt, so they came to a new guy. By the way, I have a good office that just opened, it is more generous than the office that is already on the market. No, why? Because

[21:01] not less money, but how to attract new clients. It's competition. It new clients. It's competition. It seems to me that the lines

[21:14] here the green one, and they can afford, for example, to give no-deposit bonuses because they already have a proven application, they have proven risk management, they have this software that quickly determines that a person is a

[21:29] that quickly determines that a person is a frot, a potential person, and so on, and unconditional freebets because they understand that with their software, their experience, and their understanding, they will not be narrowed down, that is, to use this loophole to

[21:44] specifically make money on bonuses. If such a simple free bet is with a bookmaker who has just entered, he will be taken out immediately. Well, entered, he will be taken out immediately. Well,

[22:00] bookmakers have not entered our new ones, they have complex bonuses, they have complex bonuses, somewhere directly calculated by mathematics when you need to turn this bonus over a certain number of times and there it turns out like this that you will lose more on the margin

[22:12] than yes yes, that is, if I understand correctly, even if I have a billion and I open a bookmaker's office, I have a huge chance of going bankrupt if I approach it incorrectly from the point of view of bonuses,

[22:25] mathematics, of course, there Well, each user on the other side who sits He wants to want to work as much as possible, he doesn't even want any harm for you there, he just wants to earn more, he found

[22:39] this loophole and he registers all his relatives, he registers all his classmates, he will buy data for 200 rubles there to get 500 rubles, he will do all this He will find guys who will

[22:53] from each person he will earn money and so on, well, and I, as before, I was only on the bookmaker's side. That

[23:05] is, I really thought that these were bad people, scammers, then I started communicating with people who are on this side, now I understand them, I understand the bull's side as well, as soon as a

[23:17] loophole is found, it gets taken out a lot of times when there is some bookmaker r lot of times when there is some bookmaker r was late updating the line, this is immediately chat in chat, millions of drops are being made and the bookmaker takes out. Listen, tell me then,

[23:32] now, and clickers, now let's talk about expenses, what they consist of and what part of the income they make up. I prepared a little

[23:46] return to our bet, we placed a bet of 1000 rubles, of which 50 rubles went to the bookmaker. Well, because the margin is 5 percent, but what does the bookmaker do with these rubles? From these 50 rubles, 12 half rubles will go to

[24:03] the bookmaker for various commissions. He must pay payment systems for processing payments and transactions, he must add some bonuses there, and so on. Two and a half rubles will go to deductions. Sports is the law,

[24:19] one and a half percent of all deposits, the bookmaker must deduct. Sports does not apply to sponsorships, which, for example, Spartak is a separate story. Also,

[24:31] every bookmaker poisons the Federation of Sports, so now the bookmaker, in the sense, needs to pray to them, the whole port will be, this is an obligation. 25 rubles out of 50

[24:43] need to be invested in marketing. Because you'll attract the first players, and at some point you'll stop betting on yourself and you won't be able to make money. You need to attract new ones. 5 rubles, feeds, data providers,

[24:59] feeds, data providers, employee salaries. That's only 5 rubles, that is, 10 percent of 50, the bookmaker takes for himself. This can be considered a net profit there, an argument. This is what you still need to pay taxes on. So, in the end,

[25:12] still need to pay taxes on. So, in the end, only 5 rubles from every thousand rubles go into the owner's pocket. The data provider, as far as I know, I heard about the main Sport Radar. Well, in general, look at

[25:25] how the costs of data providers depend. Because I also saw the reports, they have completely different numbers there. Small ones, there Leon is a little larger, huge.

[25:37] That is, how much does it depend on the costs of the data provider? How do they affect the end consumer? We analyzed the table with you. generally expenses for all counterparties, marketing costs, and

[25:52] so on. And the data providers, they are more or less the same with the cost of everyone. That is, they, for example, Sport Radar, gives all bookmakers their feed for a certain price. For some bookmaker to connect an additional feed is simply

[26:05] not an exorbitant amount. But somehow it depends, that is, better or worse, that is, the costs, of course, the better your data, the better the quality of your data, the less likely you will be, for example, not able to get a high on a

[26:20] certain match, the less likely you are to be late updating something. Well, for example, some match of the Russian second division is on,

[26:32] the signal was cut off, I don’t know, this Agent went to the toilet, ah-ah. So, a bookmaker with accepting bets on this match. People want to gamble on Rotor, everyone goes

[26:45] backup solution. You can’t save on this. So, in general, look at the expenses, what would you do if you opened a bull? What can you save on? And what should you absolutely not save on in terms of

[26:59] expenses? Software, software risk management, this structure, you need to minimize the risk so that they take it out so that the money just flows down the drain. And so it’s different. As soon as a

[27:15] bookmaker, a bookmaker can accept different models, for example. In terms of marketing, someone will invest in the Brand to increase the user's life cycle. Because it constantly reminds them that new clients are more

[27:29] likely to come to them, that is, spend a huge amount. Another bookmaker example, there are those who spent little in this reporting. Yes, he will only pay a percentage of the players he referred. And in terms of risk management, is it a person doing

[27:45] this or is it still some kind of proven mechanism? This is software, this is software, it is trained, not Russia, which, uh, predict behavior. For example, if a person... Let's

[28:01] say if a person registered from a desktop, that is, a personal computer, and deposited through QIWI, this is a huge risk that this is a professional player. Well, because most people register via mobile and

[28:15] most people register via mobile and deposit from a card. There, the system marks some kind of orange flag, for example, and people also sit there because without human factors, nothing can be done. They also process all this data

[28:28] that the software prepares for them and makes a decision to block or not block, but in decision to block or not block, but in fact, the future, the present, in general, all the money depends on this software. If something is not

[28:40] calculated correctly, there was an example recently. When one of our Russian officially licensed offices offered a bonus that didn't work out,

[28:52] they ended up... Well, it's clear that they didn't go bankrupt in this particular promotion, they somehow calculated by risk management or not? risk management of marketing activations and

[29:07] working with players. If we're working with players, everyone is interested in the software being as accurate as possible and not lumped together with normal players. Because in that case, the player will suffer. They'll

[29:22] block him for nothing. He never even thought about using their own because they didn't earn enough. The partner suffers because they didn't earn enough. That's why I'm pushing for these

[29:38] programs to improve as much as possible. They're really improving, you can see. We recently did a test run to check if the data was being processed correctly, and the system immediately realized we were an

[29:50] abnormal player. We see that we were marked as an entry point, and things like, "How did you register via a computer?" That is, there's a certain behavior pattern there. A normal player, for example, won't go there. bet somewhere immediately on

[30:06] won't go there. bet somewhere immediately on statistics in tennis or something else, but most likely not on the deposit. Thus, he does not sit from the computer and so on, it is very difficult there, and they very precisely cut it all off and ask how,

[30:21] cut it all off and ask how, look, you described everything in sufficient detail and someone will say, out of a thousand rubles, we have 5 rubles in plus, only the

[30:33] bookmaker business turns out not to be super profitable, everyone thinks that it is there X3 x 4 per profitable, everyone thinks that it is there X3 x 4 per day [music] No, firstly, it is not the most super profitable

[30:48] of which I will give an example, there is a margin of 5 percent and it is dangerous. Because there are these cunning mathematicians, as they were recently called, smart mathematicians as they were recently called, smart mathematicians who interfere with the life of a bull, there is, for example, a

[31:02] casino business, you can’t lay down some kind of commission 57 percent, 10 percent you here also A person sees Can determine some kind of margin through the odds

[31:14] there, he will not determine there, for example, there is a lottery. One evening I was sitting, thinking, let me play the lottery, I started digging, I went to the store, bought a ticket right there Then I deposited the Stoloto lottery there directly and started to understand it

[31:29] from the point of view of the internal processes there. only get 60 back, that's fabulous there, well, that's probably why there. You

[31:43] can't enter that business there, you can't enter there. And bookmakers. Well, that's also true. There's such a high entry threshold to get in there. All the new ones who tried us get in there. All the new ones who tried us

[31:58] reasons. All this, of course, can be attributed to politics and so on, but they left. Three eights were. Three eights, too, maybe too, maybe turned into a sport. Bet, or something, is also

[32:10] turned into a sport. Bet, or something, is also not particularly active there. It's very difficult to get in now. And those who are already there must constantly develop, must improve their skills. There's not only from the point of view of software, but

[32:23] also new products, websites, applications. Just take a month and see how many updates there were for mobile applications at bookmakers. No one leaves the application like that, they are constantly

[32:36] forced to improve, improve, improve. There's no such thing as you sat on a mountain after gold and it rises, rises, constantly needs to work, that's why we have It seems to all users that bookmaking is just a gold mine

[32:52] that knows no boundaries at all, the bookmaker doesn't count the money, the last ones, probably. Or more for entertainment. It seems to me that we can be proud of a person, no matter if he's Russian, maybe CIS, we take Kazakhs, as far as I know, they really love to

[33:08] as far as I know, they really love to gamble. Can we be proud of the fact that we have the most people who, as we call them, amateur bonus hunters. It seems to me that Vilenki, for example, are some Englishmen who

[33:24] bet, but it's unlikely that they do this. It seems to me that we have as many free bats as there are people who don't play

[33:37] because I see in general. Well, yes, indeed, betting is the best developed in the world, people's cunning, their professionalism. Well, for example, the Smart tables resource, if it is launched in Spain, it won't be popular there because

[33:53] there, in general, there is nothing against the Spaniards there, in general, but the Internet is lagging behind, trends are lagging behind, the audience is lagging behind, for example, now, now, paid forecasts are developing there, something else is still fashionable in Europe, fixed

[34:08] matches, which There's an ad in Kinder that advertises what's happening there now. This is roughly Russia 2010, CIS 2010, when they ate,

[34:20] sold fixed matches, and something else. And if you look at websites, mobile apps, websites. Well, it's just Heaven and earth. And not a single bookmaker abroad with the apps

[34:34] that Winline has, where you choose your favorite club, for this favorite club you get increased odds, for each bet on your favorite club, it goes in favor of this club, you then choose where the distributor is, this money is here for you x50,

[34:47] here for you something else, here for you, eSports analytics, entertainment on Tinder. I won't let go. What is it? How does it work?

[35:02] Man, there are some girls there, you're looking for, you scroll, you scroll, beautiful girls, she likes, or she immediately throws you in. Look, I have a fixed match, or I answer, I didn't know this story,

[35:17] guys, give me a plus if you knew, or she warms you up, and for example, I warms you up, and for example, I know a real story when, in this form, a person of about 2 was communicating on the other side. 3 days there how are you What are you doing These are the

[35:33] hobbies and then some moment comes And I have an this Brilliant This is just a perfect story Well, friends, super interesting

[35:46] issue bookmakers and their money probably a very multifaceted topic Very intricate write what you are interested in There may be some questions in this topic We have not

[35:58] covered and of course Write a review about what other topics in this section We should cover together with you Viktor Titov helped us understand all the income and expenses of bookmakers Viktor Lanenko helped us ask

[36:13] Great questions from ordinary people to Viktor Titov Well, Anton, who also tried to keep up with the conversation Thank you very much for watching subscribe to the channel put a bell uh Like this video and be

[36:26] sure to write comments because this is what unites us we are passionate about sports and we are interested in this Thank you very much for watching everyone good luck to everyone bye

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