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The Tragic, Greedy Death of Fisch

0h 06m video Transcribed May 26, 2026 Watch on YouTube ↗
Beginner 3 min read For: Roblox players and gaming enthusiasts interested in game design and monetization.

AI Summary

Fisch was a massively popular Roblox fishing game that peaked at 500,000 concurrent players but declined to 10,000 within months due to aggressive monetization after its acquisition by Do Big Studios. The game's simple yet engaging loop was undermined by pay-to-win mechanics, limited items, and excessive microtransactions, leading to player abandonment.

[00:02]
Massive initial success

Fisch gained hundreds of thousands of concurrent players two months after release and over three billion total visits, becoming one of the most visited Roblox games.

[00:29]
Rapid decline

Player count dropped from 500,000 to 10,000 in a few months due to complaints about repetitiveness, boredom, and excessive microtransactions.

[00:56]
Creator's vision

Creator WooNate aimed to create a calmer, more engaging simulator inspired by Animal Crossing and Stardew Valley, differentiating from RNG-based games.

[02:43]
Acquisition by Do Big Studios

On November 2, 2024, Fisch was acquired by Do Big Studios, known for monetizing games heavily, leading to the game's downfall.

[03:09]
Reason for sale

WooNate sold the game because the unexpected massive success overwhelmed him, and he couldn't handle the demands alone.

[03:22]
Pay-to-win microtransactions

The game introduced constant ways to spend Robux: eggs, skins, XP boosts, and luck bundles, giving paying players significant advantages.

[04:13]
Locked items behind paywalls

Items like the glimmer suit boots required rare catches, but paying players could bypass difficulty with luck boosts.

[04:39]
Egg salesman and rare items

The Furge egg gave higher chances for rare items; for example, King of the Kraken boat had 0.04% chance from free eggs but 1.5% from paid eggs.

[05:17]
Limited items and skins

Fish introduced limited skin drops sold for thousands of Robux, with artificial scarcity, but skins had no trade or resale value.

Fisch's promising start was ruined by aggressive monetization after acquisition, turning a beloved game into a cautionary tale about greed in the gaming industry.

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"The title accurately reflects the game's tragic decline due to greed, though 'death' is slightly dramatic as the game still exists."

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Study Flashcards (7)

What was Fisch's peak concurrent player count?

easy Click to reveal answer

500,000 players.

00:29

Who created Fisch?

easy Click to reveal answer

WooNate.

00:56

What studio acquired Fisch on November 2, 2024?

easy Click to reveal answer

Do Big Studios.

02:43

What was the chance to obtain the King of the Kraken boat from a free egg?

medium Click to reveal answer

0.04%.

04:51

What was the chance to obtain the King of the Kraken boat from a Furge egg?

medium Click to reveal answer

1.5%.

04:51

What games inspired Fisch's creator?

medium Click to reveal answer

Animal Crossing and Stardew Valley.

01:08

Why did WooNate sell Fisch?

hard Click to reveal answer

The unexpected massive success overwhelmed him, and he couldn't handle the demands alone.

03:09

🔥 Best Moments

😲

Peak to decline

The dramatic drop from 500,000 to 10,000 players in months highlights the severity of the game's downfall.

00:29
🤯

Acquisition announcement

The acquisition by Do Big Studios is the turning point that doomed the game.

02:43
💡

King of the Kraken odds

The absurdly low 0.04% chance from free eggs versus 1.5% from paid eggs exemplifies the pay-to-win extreme.

04:51

Full Transcript

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[00:02] gaining hundreds of thousands of concurrent players only 2 months after its release and quickly gaining over three billion total visits, becoming one of the most visited Roblox games of all time and cementing itself as a Roblox

[00:15] legend. Fish was a unique game in the Roblox landscape, serving as a more fun and engaging simulator game compared to other RNG based games like Souls RNG, attention incredibly quickly and becoming a mainstay. However, Fish also

[00:29] seemed to decline just as quickly, going from its peak concurrent player count of half a million players to just 10,000 in only a few months, getting various complaints such as, "It's boring ASF, repetitive, and is way too overrated.

[00:43] The amount of microtransactions in this game is scary. There's no way to revive this game." You may be wondering how everything fell apart so fast. To find that out, we must go back to the beginning. The creator of this game,

[00:56] WooNate, initially conceived of this fishing game when he first realized there wasn't much engagement on any of the existing one and wanted to improve on the current simulator games out there, which were, in his opinion, rinse

[01:08] simulator-l like game. In order to set his game apart, he aimed to create a simple and calmer approach and took inspiration from other games such as Animal Crossing and Stardew Valley. And the name of the game itself was chosen

[01:21] word for fish, as well as it being a reference to the actor for Pam in the TV series The Office, who is named Jenna Fisher. The game was developed in only modeling, and building were all being handled by only Woo. Fish was also open

[01:37] for early testing for about a day in August 10th, 2024. The game, of course, soon found immediate success after its official release and was curated on The gameplay of Fish was relatively simple. Players can begin fishing simply

[01:52] by equipping their rod and standing near water and could be cast by holding left click and then releasing. Once a fish bites, a small miniame starts where the player must hold and release left click in order to stay inside the moving

[02:04] rectangle. Once you've done it for long enough, the fish is successfully caught. Every fish will be put inside the beastiary and can be sold to merchants. mutations and can be sold for good money

[02:16] rod. Looking at this simple gameplay loop, it's pretty obvious why Fish was such a success. It solved the often boring RNG aspect by giving players a as well as giving players multiple reasons to keep playing the game, such

[02:31] as wanting to collect all the fish, getting all the best stats, and even wanting to compete against other players. Essentially, Fish kept giving a reason to keep coming back to the game. However, there's one very special event

[02:43] that happened that inevitably doomed such a seemingly perfect game to its ultimate downfall. On November 2nd, 2024, Fish was acquired by an infamous studio called Do Big Studios, who had acquired other Roblox games such as A

[02:57] Dusty Trip, Baddies, and Grow a Garden. This studio is especially well known for filling the games they buy with many different microtransactions in order to squeeze as much money out of it as possible, usually killing the game and

[03:09] supposed reason why Wooate sold his game was because of the unexpected massive prepared for at all. In order to provide developers to satisfy the growing demands of the game, Nate ended up

[03:22] selling it. Needless to say, this did not go well for the game. The first most glaring problem with the game is the amount of microtransactions that have been forced into the game. Constant ways to spend Robux such as buying eggs,

[03:34] skin, and XP boosts have quickly appeared. For example, a part of the which among other things tends to be incredibly rare. But those who are able to spend Robux will be able to get the rare fish much easier than otherwise.

[03:47] How this happens is Fish now often sells bundles where you can buy significant luck boost among other items, which will allow you to obtain the fish much more easily, sell it for lots of in-game cash, and gain a large advantage over

[03:59] done every time a new fish of that type is added. They also lock items that the player behind quests that would normally be incredibly difficult and time-conuming for a normal player to obtain. For example, in order to obtain

[04:13] the glimmer suit boots, which give you a faster walk speed, you have to catch three exotic fish, which are very rare to get, and sell them to one of the NPCs. But if you have Robux, you can easily get a much higher luck boost,

[04:25] these boots, even though they have a function that does not justify its difficulty to obtain. One of the worst parts of these pay to- win problems used to lie with the egg salesman NPC, which has since been removed. This NPC sold

[04:39] you a Furge egg that gave you a much higher chance than normal to obtain normally high tier items for Robux. Items that would take normal players a significant amount of time to obtain without money. For example, from free

[04:51] eggs, the king of the Kraken boat would have a 04% chance to obtain, which could take you up to tens of thousands of hours to get. But with the FBurge eggs, you can obtain it with a 1.5 chance, much higher than normal, further giving

[05:05] players who pay money a much higher advantage compared to everyone else. To go more in depth about the luck multiplication, the server constantly sells luck boosts that can be multiplied to egregious amounts. For example, a

[05:17] bundle can sell server luck of up to 32 times to 64 times the normal amount and server luck to reach heights much farther than even that. Yet another aspect of Fish's pay to win problems are its introduction of limited items. Fish

[05:31] limited skin drops, which can be sold for thousands of Robux, often costing you tens of dollars in real life for one skin alone and giving it a certain amount of limited stock, where if it ran out, it would disappear forever. This

[05:44] seems more tame than the other examples, but it is worth noting that this is just a blatant attempt to sell you something that is very obviously worthless, considering you cannot trade or resell these skins, giving it very little use.

[05:56] Overall, it seems that Fish's purchases doomed the game that could have been a truly game-breaking and long-lasting game to obscurity less than a year since its release. But to come back is always possible. Time will tell what will

[06:08] possible. Time will tell what will ultimately happen to

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