5 TikTok Mistakes to Fix — Step-by-Step Guide & Transcript

[00:03] trends, but the views are zero, and you’ve even started googling what to do about it. You don't even have to search for information, because all the answers and solutions will be in this video. Therefore, I do not recommend rewinding it to avoid making mistakes that will

[00:18] prevent your account from becoming popular. And yes, almost every newbie has encountered this. Today I'll tell you about the five main mistakes that prevent TikTok from promoting your videos. But who am I to talk about this

[00:33] ? Have fun everyone. My name is Artem Mazurov. I am the founder of the largest blogging agency, Vertikaliti, which ranks first among all official TikTok agencies. We've been TikTok partners since 2021 and are a veritable hub for

[00:48] producing new monetizable influencers. My team and I see the same mistakes in newcomers over and over again. And this video is made to avoid them. This channel produces exceptionally useful content that will

[01:01] save you months of time and tons of stress. Well, in this video I'll also show you how you can dramatically increase your reach even from zero. Let's go in order. The fifth mistake. You lose the viewer in the first seconds. Even

[01:17] if you made a cool video, it doesn't matter. If the viewer doesn't watch even halfway through, do you know when they most often leave? Already in the second second. TikTok is not YouTube. Here, no one pays attention or waits. You have exactly 2

[01:32] seconds to avoid being swiped. But this is not enough. For a video to really start gaining traction, people should watch it at least halfway through, and ideally, they should rewatch your content. The problem is that 90% of beginners

[01:46] start their videos like this. Hi all. In this video I will tell you. Now there will be a very interesting topic. I am such and such . Well, in short, let's go. That's it, the end. TikTok's algorithm deems the viewer uninterested and blocks

[02:00] the promotion. But what makes content work? Action, conflict, pain, direct benefit. For example, instead of me going to the store and this happened, you could say I almost got into a fight with the saleswoman. And this is what happened.

[02:16] Instead of Now I'll tell you life hacks, you could say I spent 5,000 on this, and it broke on the third day. You yourself scroll through TikTok automatically, 10-20 videos per minute. And if in the first 2 seconds it is not clear what the content is,

[02:32] or it is too obvious content, the person simply scrolls further. You don't need to be interesting, you need to be understandable. And here are some correct examples for you. Here's How I Made $500 in 40 Minutes of Live Streaming. If your TikTok isn't

[02:46] growing, here's why no one is seeing your videos. Here is the answer. First, you need to determine what your niche is. After this, you will be able to identify trigger points that you should hit your audience with. What I

[03:01] told you about is the first mistake that makes your videos die, even if they are cool. Well, the most interesting part is yet to come, because there is a fourth mistake that is almost never talked about , and it has to do with what you don’t

[03:16] do. If you really want to get recommended and start growing, watch this video until the very end. Thus, we come to the first error. And, believe me, it will change your understanding of TikTok. So, the fourth mistake.

[03:30] The video is too outrageous. Do you think you need expensive lighting, perfect sound and Hollywood-standard editing? No, on TikTok it might even be off-putting. TikTok is about live communication, not about flawless images created by a huge team of

[03:46] professionals. And if you sit in front of the camera and read the text like a announcer, and everything in the frame is shiny, the viewer will feel the falseness. It's called content viewers may think that your content is an advertisement, so they

[04:01] automatically swipe it. But how can you avoid falling into this trap? It is necessary for your emotions to be genuine, for there to be some spontaneity, for your voice to be a little more be some spontaneity, for your voice to be a little more expressive, for there to be openness, and for

[04:14] gestures to be unstaged. All this will make your content come alive. For example, there is a video where a girl talks about how she failed a date. So what if we're on our first date and there are [ __ ] thousands? And it is precisely because of the live

[04:28] emotions that a video is more successful than a video with a perfectly crafted script. For example, about ten tips for a first date. But why does this work? Because the viewer tries your content on for themselves. This means he stays, comments and

[04:43] shares your content with his friends. And this is the very virality that everyone is chasing. Well, even if you speak from the heart, it choose a topic that no one wants to watch. But I’ll tell you how to choose it

[04:59] later. The third mistake is choosing the wrong topic. When you turn on the camera and talk about your life, do you really think people are really think people are interested in how your day went? No,

[05:12] nobody knows you. TikTok is not a diary, it's a showcase of attention. Every video is an exchange. You give the viewer something interesting, and he gives you his viewing time. Well, it also interacts with your content,

[05:26] promoting it. My breakfast is in my bag, makeup is for school. This is only interesting to you. Until you guys are in the media, videos like this will end up in the spam content feed, never seen by anyone. Well, you ask, what kind of content

[05:42] might work here? Of course, content that appeals to the masses, like: "How to hide dark circles under your eyes in 30 seconds." Three phrases that confuse any interlocutor. The viewer's interest is more important than your personal interest. Just

[05:56] before each video, ask yourself what the person will get and why it matters to them. If the answer is nothing or, well, just funny, there will be no views. But even if the topic is excellent, you grab people's attention from the very first seconds, and speak to the point in person,

[06:14] the algorithm still might not promote you. And this is due to the fact that you only upload one video per week. But now there will be an error concerning the regularity of content release, which decides everything. The second mistake is

[06:28] lack of regularity. You ca n't even hope to get noticed on TikTok if you only upload one video a week. Imagine you have 100 balls and you throw them into a hoop. Not every ball can hit that hoop,

[06:43] but at least you have 100 of them. And the exact same scheme works in terms of content. You must have a ton of videos in your arsenal. This will allow you not to stop after the first miss. Any platform values ​​those who

[06:57] Any platform values ​​those who appear on it more often. And this is not a marathon, it is a certain rhythm. If you're not in rhythm, you're out of attention. TikTok's algorithm tracks posting frequency, engagement, retention, and reactions to

[07:11] fresh content. He won't promote an inactive account that posts videos once a year. Remember the main rules: at least one or two videos per day, especially in the first 30 days. Analyze what's popular, where people watch longer, and what gets

[07:24] more comments. It is necessary to turn video publishing into a habit. It's like going to the gym and pumping up your muscles. And remember, there are other problems that slow down growth. I have a separate guide about this on Telegram, where everything is

[07:38] broken down step by step. And in this Telegram channel, we help bloggers speed up their work fivefold. For beginners. We have a whole training program that we provide free of charge. At our agency, Vertikaliti, we see all

[07:53] newcomers who, from scratch, get featured on TikTok. So, head over to our Telegram channel, click this button, and join us for free. It's free because we're TikTok's official partners , and it's our job to help you.

[08:07] And the first, most fundamental mistake: you don't go live on TikTok. Everything we've discussed so far is preparation, content, delivery, and regularity. Yes, it is

[08:19] important. But there is one format that is currently showing the fastest growth. And no, these are not dances to trends, these are live broadcasts. Live streams are TikTok's main growth tool in 2025; TikTok's algorithms literally pump all traffic into

[08:33] live streams. But why? Because live broadcasts are the future. This is some kind of interactive. This is real- time monetization. Now, attention. 90% of newbies are afraid to go on air. They think they don't know what to talk about. They think

[08:48] that no one will come. They think that I just don’t know how. But in vain. Because broadcasts are exactly the way to become a blogger even without content. In my agency I see the same thing every day. A guy or girl with no audience,

[09:03] no subscribers, no skills gets on a live broadcast, does it right, and within 30 minutes they have their first viewers, their first gifts, and their first income. And exactly one week later, stable live streams and a growing account begin.

[09:18] Broadcasts are your chance to get featured right now, without having perfect content. no editing, no idea. But what stops many from just trying? And I will answer you: banal fear. Don't be afraid.

[09:31] All top bloggers started with their first broadcast, and you are no exception. How should I start broadcasting and what should I talk about? How to get your first viewers? How to avoid wasting your first traffic? All this and everything is written about in my

[09:45] Telegram channel, look for a link to a free production, where we 'll tell you how to make your first broadcast work. To find my Telegram channel, type " streamer producer" into your Telegram search engine and click the

[09:59] button. By the way, more than 2,000 streamers from our agency have already pressed this button, and they were all newbies with zero experience. So choose for yourself: to observe or to So choose for yourself: to observe or to act. I choose the second one.