Video TkPHxmSgAuM

Your prospect is staring at your monthly price and about to say let me think about it and you're about to let them. Break the monthly price into a daily number before they ask. And there is a better play here before you even get to that number. Okay, so real quick on this. Here's the move. I call it the zoom out close and it's three steps. Step one, before you touch price, ask them why they got on

the call. Say this exact line. Before we talk numbers, what was the problem you were trying to solve when you first reached out? Then shut up. Whatever they say becomes your anchor for the rest of the conversation. Because a prospect thinking about cost is looking for an exit. But a prospect who just described their own pain is thinking about what's at stake. Step two, reframe the number. Don't say 1500 a month. Say the honest way to

look at this is a $36,000 engagement over 24 months. And you're deciding whether to commit $36,000. And if you can't commit to that timeline, tell me now because I'm not going to pretend this works in 30 days just to close you. Say the total number like it's a fact because the second you hedge with something like, well, it's kind of around 40 grand give or take, you've killed your own frame. Prospects mirror your confidence. So if

you're unsure about your price, they will be too. $36,000. Said flat with no apology. Let that sink in for a second. Step three, anchor against spending they already do. Ask them how much they spend on conferences in a year or a single quarter of software licenses. My hunch is you're in the same weight class and you sign those purchase orders without thinking twice. Now they're asking does this pay off instead of is this expensive? And that's

a fight you can win because they already told you what problem they need solved. The system behind Gallatin Gold has closed over 200 million in B2B deals across 14,000 agencies and consultants. When I ran my agency, prospects would stall on monthly retainers. So I'd get them talking about what their pipeline was missing, then restate the monthly fee as the full annual engagement. After that, I'd compare it to what they were already spending on conferences, software licenses,

or a full-time hire who wasn't looking calls. And once they saw the number next to spending they'd already approved, their hesitation disappeared. If they still hesitate after the reframe, ask this. What's the part that feels off right now? Is it the total commitment, the timing, or something else? Fix this one thing and watch what happens. You can't handle an objection you haven't pinned down. One thing that'll wreck this whole sequence is if you skip step one

and jump straight to the big number, because the prospect panics, the pain anchor is what makes 36,000 feel worth looking at instead of terrifying. And the pain anchor doing that work is something you have to see to believe. And once you see the proof, you'll get it. If you need leads, check out scraper city. For cold email coaching, check out Galadon Gold. And if you want to see my favorite tools to grow your business, go to

alexberman.com/tools. The next video is coming up now.