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Turn 1 Video into 8 Pieces of Content
40sInstantly reveals a high-value content repurposing strategy that creators crave.
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This video demonstrates a practical content repurposing workflow, showing how a single YouTube video can be transformed into eight distinct pieces of content across multiple platforms. The creator uses a specific video comparing Trello and Asana as a case study, walking through each step from transcription to social media posts.
Chapters
[00:02]
Introduction to Content Repurposing
The video aims to demonstrate how to turn one video into eight pieces of content, using a video comparing Trello vs. Asana as an example.
[00:15]
Step 1: Blog Post Creation
The first step is converting the video into a blog post for SEO. Tools like Rev or Temi can generate a transcript quickly, making the process faster than manual transcription.
[00:41]
Step 2: Pinterest Optimization
A Pinterest-optimized pin graphic is added to each blog post to leverage Pinterest as a discovery platform. This is the second piece of content.
[01:09]
Step 3: Multiple Pin Graphics
Instead of one pin, three different pin graphics are created for each video and blog post, providing variations to share on Pinterest and increase repinning potential.
[01:36]
Step 4: Pinterest Upload
While not all pin graphics are added to the blog post, they are all uploaded to Pinterest to maximize reach.
[01:50]
Step 5: Instagram Reel
The main points of the video are turned into an Instagram Reel. Since the key points were already identified, creating the reel is straightforward.
[02:16]
Step 6: Instagram Stories
Three Instagram Stories are created when the video goes live, using graphics, boomerangs, or by filming the computer screen playing the video.
[02:41]
Step 7: Carousel Post
The content is turned into a carousel post for Instagram and Facebook, with multiple slides that viewers can scroll through.
[03:10]
Repurposing Strategy
The creator suggests reposting content over time (e.g., sharing the video one week, then the carousel later) because not all followers see all content.
By following this workflow, a single video can be repurposed into eight pieces of content, maximizing reach and engagement across multiple platforms. The key is to systematically extract and adapt content for each channel.
Mentioned in this Video
Tutorial Checklist
Study Flashcards (4)
What is the first step in repurposing a video into a blog post?
easy
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What is the first step in repurposing a video into a blog post?
easy
Click to reveal answer
Use tools like Rev or Temi to create a transcript of the video.
00:15
How many pin graphics are created for each video and blog post?
easy
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How many pin graphics are created for each video and blog post?
easy
Click to reveal answer
Three different pin graphics are created.
01:09
What are the three ways to create Instagram Stories from a video?
medium
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What are the three ways to create Instagram Stories from a video?
medium
Click to reveal answer
Create a graphic, use a boomerang, or film the computer screen playing the video.
02:16
Why is it beneficial to repost content over time?
medium
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Why is it beneficial to repost content over time?
medium
Click to reveal answer
Because not all followers see all content, so reposting helps leverage the content.
03:10
💡 Key Takeaways
🔧
Transcript Tools
Introduces specific tools (Rev, Temi) that automate transcription, saving significant time.
00:15
🔧
Multiple Pin Graphics
Emphasizes creating three pin variations to increase Pinterest reach and repinning potential.
01:09
💡
Reposting Strategy
Highlights the importance of reposting content because not all followers see every post.
03:10Full Transcript
[00:02] that we do create so i thought it'd be fun in this video to demo how i turn one video into eight pieces of content so i'm going to be using this video here as an example which
[00:15] compared trello versus asana and showing you how i took that video content so the very first thing i do when i create a video is turn it into a blog post so it can be added to
[00:27] further for search engines so you can use the tools rev or temi which is going to create a transcript of your video for you making this process significantly faster
[00:41] than if you had to do it manually okay so that is the blog post but on top of this blog post there's actually another piece of content and that is a optimized for pinterest pinterest is another fantastic way to get discovered
[00:56] so i want to make sure that i'm optimizing my content for that so in every single one of my blog posts you will see one of these pins added to the top so if someone likes this content they can share it out to
[01:09] so we have two pieces of content right there we have our blog post and a pinterest i don't just create one pin graphic instead i'm actually creating three for every video and blog post that i
[01:24] this allows me to get the most out of this content and gives me three different image variations that i can then share to pinterest myself and that will hopefully get repinned and
[01:36] so while i might not add all of my pinterest graphics to the blog post itself i am then going into pinterest and adding them there the next thing i did with this video specifically is convert it into a real
[01:50] with new ideas we that we do create and seeing how we can spread that out so i took the main points of this video and then i turned it into an
[02:03] instagram reel which meant it was really easy for me i had already decided what points were and so really i just needed to do a little dance create a reel the next thing i do when a video goes
[02:16] live is turn this into three different instagram stories a few different ways sometimes i will create a graphic like this other times i'll simply create a boomerang
[02:28] will just film my computer hit play and share that video that way that i create when the video goes live and finally the last thing that i did
[02:41] take this content and turn it into a carousel post that i could then share on instagram and facebook so you can create something like this in and make multiple slides so that people can
[02:55] easily scroll through them so that's how one video can become eight pieces of posting of it so for example i might share on instagram have that video and then one week later turn that same
[03:10] and then another week later do that carousel post not all of our followers are seeing all of our content so we do want to make sure that we are leveraging content that we create all right so that's it i hope that this
[03:24] know your thoughts in make sure to give it a thumbs up don't forget to hit subscribe and i'll don't forget to hit subscribe and i'll see you soon with another video