The Whole Truth About VK Donat: How We Made 250K a Month and Why We Closed It

[00:02] about the VK Dot system. Tatyana Matmuratov is in touch. We have a year of experience with VK Dot, and we managed to achieve an income of 250,000 rubles from donations.

[00:16] We maintained this amount for several months, and after these several months, we decided to close our Donato, they are scurrying to a different format of work. Now I will tell you all the pros and cons of this tool because I see how many have

[00:29] such illusions that, like, I will connect VK Dot in my community, will do nothing and somehow get additional money. For what useful content I make, well, in general, VK Dot was created this way, but not

[00:45] everything is so simple, and now we will analyze this system detail by detail. Is it worth it or not, and if so, how to make it effective. Let's start with a little background for those who are not in the know. VKontakte

[00:58] can be connected to the community to leave donations, we set a minimum amount. This is the donation that results People connect donations, these are monthly

[01:10] debits through their bank card, that is, they make the first payment and they are given access to all the closed materials that we post in the community, which are only for donors, these can be videos, these can be texts,

[01:24] posts can be only for donors, a secret chat for donors, one or more, and we, in this way, organized a closed blogger club there, we had a VK Dot system initially when we went into this topic. What attracted us first, of

[01:40] course, these are automatic debits, that is, a person once connected a card and then he does not need to make payments manually specifically, and we do not need to remind him, go pay, renew, and according to the classics, all closed clubs, all

[01:53] club systems try to organize it through an very tempting, but not everything is so simple, and secondly, why did we decide to

[02:07] make a club through VDot? And what do we get, community subscribers, there are a lot of them, 5,000 subscribers. And in the club there are 100 people, and these 5,000 regularly see notification that those who have a Donation who paid for a

[02:21] Donation have some closed Secret materials there and we assumed see that there is something else secret, cool, interesting and this would be an incentive for them to subscribe. Yeah, no way, it doesn't work, it doesn't work because

[02:36] work, it doesn't work because people don't like this automatic subscription system. Okay, if it's small there. The amount is insignificant, 300-500 rubles. On VK, Donation initially cost 2,000 rubles, then we

[02:49] raised the monthly payment to 5,000 rubles. Well, because we have a really cool product. There is complete training on VKontakte, a huge amount of materials, there is also training on Telegram, on YouTube, entrepreneurial thinking, a separate

[03:02] course, a chat for feedback, that is, people do something on social networks in the chat and can get a curator. Our colleagues have feedback plus a mutual Well, that is, giving something away for so little is something like that. Well, something like that, and the fact

[03:17] that 2,000 rubles are debited from your card every month. Not everyone is comfortable with it, but it seems like you don't control it, and there were many more who just logged in for a month to view all the NASKA materials and then log out. It turns out there's this

[03:31] illusion that there will be automatic renewals, it's an illusion, but there were automatic renewals. Money was dripping in every day. That's the effect we achieved, but 250,000 rubles a month is still quite a pleasant amount. For some, this

[03:45] may be a goal. But we've already, well, grown out of these pants. We have ambitions on a different scale, different budgets, and I'll now show you the path to this point, how we got there, and why we decided at this point that it wasn't right for us. First, and

[04:00] most importantly, you need to understand the peculiarity of withdrawing money from these donations. According to the law and the agreement you sign on VKontakte, simply by ticking the box that you agree. Donations are defined as voluntary

[04:16] gifts. The maximum amount of this gift, if I'm not lying, was 15,000 rubles, indicated in this document, that is. When we go into the VK community settings, we

[04:28] enable dot, there we can set the maximum cost of a donation to 2000 rubles. But if you write to technical support, they will raise this cost for you and the maximum can be up to 15. We raised it first to x doche, then to pti, then we raised it, then we stopped and

[04:42] realized that this does not suit us. So, gifts are gifts from an individual, an individual. It would seem, but this is not for entrepreneurial voluntarily give me money. I say thank you. And that's it. And it seems like I don't owe anything,

[04:57] but no. There are pitfalls if we do not conduct this as entrepreneurial activity, that is, we say. No, these are not services. No, these are not goods, this is voluntary, then we

[05:10] pay tax on the gift as an individual. This is 13%, 13%, not 6, not four, like for self-employment. And 13 is a lot, first of all, Well, from every thousand, 130 rubles, give it to the tax office, then withdraw funds. If we withdraw to VK Pay, it is

[05:27] interest-free. The only thing is with VK, then withdraw to a card, it is something like 23%, but on VKP, We can have no more than 60,000 rubles at a time when I did this. is, there is a limit on the amount, and if we have 60,000 rubles there,

[05:42] for example, we didn’t notice. How do we get donations? And 61 rubles fall, all the money is frozen and will have to be defrosted within a week or even two. There is some kind of process. Well, somehow it is arranged clumsily, you can withdraw money

[05:55] directly to the card, and this is that fairy tale story when you wake up in the morning from a Blessed Pub SMS and money has appeared directly on your card and you did nothing, and the money has appeared on the card. Well, this is really the case with VK Dot. That’s how it was, that is, sometimes

[06:10] 2,000 will fall, then 20,000 per day will fall for you. It depends on how many people automatically renewed the club. But then VKontakte bites off another 10% - 10% for this payment to the card, plus another 2%. For the transaction itself, it

[06:25] plus another 2%. For the transaction itself, it turns out to be 12%, the porridge bites off 13% tax, and you're minus 25%. You earned 1,000 rubles and paid 250 rubles, that's a lot of expenses. Well, firstly, it's expensive. The VK Don system is expensive, and when we

[06:41] calculated it, we realized that this is how much money we lose on VK Dot. It's hire a specialist, and everything will be different for us. We woke up one day and started considering this story. Well, God bless him, that is, but it's not

[06:56] that important. We get it. Yes, we give away these 100 rubles and 25. Well, we're still in the black. But yes, they bite off a lot from us. We can do it, but this is entrepreneurial activity. So, here are some questions for the entrepreneur. Well,

[07:10] what kind of gifts are these if we are engaged in training, we maintain a blog. We give people useful content, they pay us for it, and we use VK Dot as a payment system, essentially, and therefore it makes sense to report here. How can a

[07:23] self-employed person withdraw this money to a self-employed card and pay taxes no longer at 13% but at 4%? Well, in general, that's cool. Well, in general, that's great. Yes, much more so. Not 4% in general, that's great. Yes, much more so. Not 4%

[07:42] Physics. It turns out that you've been fiddling around with an accountant and realized that this is, well, this is legal, and here you are as safe as possible, but not completely safe. It's somehow a bit streamlined. It's

[07:58] take you by the ass for such a scheme, and whether they will take it or not. Well, in general, you feel somehow insecure in terms of taxation. Further, in terms of self-employment, taxation. Further, in terms of self-employment, we have a limit of 2.24 million rubles per year

[08:12] we have a limit of 2.24 million rubles per year with an income of 200,000 per month, it is reached exactly in a year. If 250 is already yours, you don't fit in. So, you're still hitting a ceiling, and what should another person do for self-employment? Withdraw

[08:25] person do for self-employment? Withdraw some kind of agricultural schemes again, and it's unclear. Withdraw this money to an individual entrepreneur. I have a patent for educational services and a simplified tax system, but there is no technical possibility to withdraw to a card

[08:39] and PSH. We tried to connect the card, but it was not possible. And what exactly triggered And what exactly triggered us to leave? Dot. We decided to reconnect the card. Self-employment was on the

[08:55] Sberbank card. We realized that we no longer want to deal with Sberbank there. Because change banks. We went to VK Donat to reconnect please, transfer the money to us, and they couldn't

[09:10] switch. Why didn't I understand at all? We wrote to technical support. They fed us promises, and this story lasted more than two weeks. Well, it wasn't critical for us because we were simply offended by Sberbank and decided to change banks. But what if we reached the

[09:25] limit for self-employment? And we continue to have money. Or one of my clients, she closed her self-employment and opened an individual entrepreneur, and money from VK Dot continued to drip onto this card, which is already self-employment is also an

[09:39] unpleasant situation and it is impossible to stop it immediately, that is, they have some kind of technical hole with payments for us as entrepreneurs, this is really not very good and that's why we just closed our Donato Snooze and transferred it to

[09:52] GIT Course using the auto-renewal system, here is the Course using the auto-renewal system, here is the illusion that people will come once to subscribe and then, well, constantly, the money will be written off from them. There were

[10:06] stories when a person says Oh, I forgot to turn off auto-renewal, please return my money, and refunds through VK Donat are not provided and you write to as a conscientious person, just go and return it, I say, but you

[10:21] bit off 10% from me, they say Well, sorry, it's our 10%, we already took it. And you there with your client yourself, resolve issues as you want and also want and also unpleasant accidentally paid Donations for a year

[10:35] That is, I accidentally pressed the wrong button and instead of 2000 paid 24 and the same story happened If you are conscientious Then return it and the fact that we have already taken 2400 from you That is your problem Well, negotiate with the client as you wish Well, okay, she

[10:49] says Yes, I will still be with you for a long time Okay, for a year, so for a year, but no big deal Well, we just got out of the situation by luck But it turns out that here you do not control this story Plus people are uncomfortable when they have these

[11:04] write-offs constantly and they go in, subscribe and immediately unsubscribe They signed up for a month, access remained for a month, but

[11:16] then it closes automatically and these swings began That we generally had a bar of 100 donations, like 100 donations and now we have 100 donations 110 donations then bam-bam bam-bam and again 95 and it starts every morning You are not only

[11:31] texting pubs The money came in and you're still watching two more Dons, what should I do? I specifically asked myself, "What should I do to keep people in the club so they don't leave?" We started to come up with ideas, and

[11:47] organized gangs, and the leaders organized a Gang Battle. "Let's throw in organized a Gang Battle. "Let's throw in some more content there,

[12:10] something is automatically debited from their card." I don't like this either, that is, these like this either, that is, these auto-renewals, they're kind of questionable, and that's why we moved away from them to a monthly payment system for the club, or you can

[12:24] buy a club in bulk. But then it's cheaper, that is, if a person pays for a month, we have 7,000 rubles; if he pays for 3 months, then 12, he saves a lot; if he pays for six months, it's even cheaper there, I don't remember what the amount is; if for a

[12:38] year, then 30,000 and even cheaper, and thus, loyal people who bulk. And we immediately get good cash for the business, and everyone is happy, and everyone wins, and we are

[12:50] now registering. We open the club once a quarter, first quarter, second quarter, third, fourth, the rest of the time, the club cannot be bought, and so it turned out that we sell it once a quarter, our club, recruit a team,

[13:05] go work with entrepreneurs. They are all at the same pace, at the same stage. Approximately plus or minus, here are the newcomers who came in and it was so nice and it turned out to be both easy for the process and for sales and good for people and profitable, even and

[13:18] when there was a vocal Donation, it turns out We need to sell constantly, that is, We constantly need new people to subscribe, these unsubscribe, these that all the content that we make in the community is permeated with these damn

[13:32] sales in order to keep just keep the number of donations at the right level and because of this, the blog suffers, it burns out the audience, you need to invest more money in Target and work more on the blog. And this is also not

[13:45] productive, it is much more effective to do a good launch for the club once a quarter, do a good warm-up, do some kind of free open a sales window, close the sales window and forget about it and continue blogging, it is also good to have

[13:58] fun communicating with people, give benefit and not burn out the audience, but on the contrary, warm it up additionally, what else should be should be said here? And regarding the internals themselves, a

[14:10] person paid a VK Donation and the materials we want to give him for this subscription were available to him, and it’s not clear where the videos appear in the video section. He has more videos, that is, there are videos

[14:22] that are available to everyone, for example, recordings of live broadcasts. And there are videos that are only for Donators, but when a person paid for Donator, he doesn’t understand where these videos are, how to find them, chats, he needs to go to some tab to watch the recordings on a

[14:35] separate tab for Donators, and not everyone understands where it is, and this is complete disorientation, and people complained to us that guys, we can’t find anything on your site, where it is. Everything is located. And we have a curator constantly, and this is here, and this is

[14:48] here. Please note, this is also here. When we switched to Git Course and simply transferred all these materials to Git Course, we pay Git Course to Git Course, we pay Git Course 18,000 rubles per quarter, and all these

[15:00] videos are stored on VK with access via a link, that is, we have file space on We don't borrow from GetCourse, we just pulled them from VKSh onto GIT Course for 18,000 rubles in 3 months, which is much cheaper than what we have,

[15:15] bite off these 250,000 10% every month, then we saved on taxes because we have this entrepreneur, have a patent education, we pay it Once a year we

[15:29] pay 60,000 rubles and then we don't pay taxes for these services because this is education, we train people, we give them feedback, give assignments, check how they are completed, collect for mastermind, communicate, teach In general, this is a

[15:43] learning process, for it you don't have to pay taxes and we also save a lot of money on taxes, that is, on GIT Course it turned out to be even cheaper than on VK Dot, it's easier to sell, sales

[15:55] increased because the sales system changed from constant sales to launch sales and that's cool, what else did I want to tell you? Well, don't have illusions, VK Dot is not passive income Well, it's not like they signed up,

[16:09] others will constantly unsubscribe, and there's another problem: Donato Snoy often interferes with sales of the main product. This happened to one of main product. This happened to one of our students. She has a huge

[16:24] number of master classes in Donato. I won't say what niche she's in. Well, it's not important, so as not to give away the person. There's a lot going on. And when she decided to launch a serious, good training course in her profession, I said, "Listen, we need to close

[16:37] this Donato scurrying around, it's an illusion. And she has Donato Snoy for 500 rubles, that for 500 rubles he will get the same thing as in your big training course for 15,000 rubles." She said, "No, that's not true. I have

[16:50] superficial, incomprehensible master classes in Donato Snoy, just to get acquainted. And the course has deep information for professionals." I said, "Well, I understand." You understand, people won't understand. She said, "No, I can't close Donato. They scurry around,

[17:02] some amount of money every month, I don't remember, she had something there, there, Well, 20,000." 30,000 rubles, that is, money that I don’t want to lose. I have people there to whom I have already promised to give something, and so we are leaving it. So what,

[17:15] in the end, the launch was a failure, and we began to investigate the reason why, and everyone said so. Why should we buy a course? There is a Vocabulary Donation. I’ll go in, see what I like, take it, and if I want more, then someday I might

[17:29] to buy it for 500 rubles or for 15,000, and therefore. If you sell anything, services, goods, training, see if your donation will interfere with the sale of your main product. Who exactly will VK Dot

[17:45] suit and who I would recommend doing this to are people who don’t sell anything on VKontakte, who simply have a public page based on interests and there is a connect this community to the monetization system because we have high

[17:59] coverage and good audience growth. We just have interesting content on VKontakte, pay money, and there you can earn 20, 30, and 100,000 rubles depending on views and audience growth and there is such a way of earning money and for

[18:13] such publics I would recommend Donato as an additional income, for example, here we have Lesha now studying with him and the community on the garage vzhik or something, what is it called? In general, he revives old pit bikes, motorcycles

[18:28] of all sorts, he tinkers with it, he has a Zaporozhets that he drives and here in this garage he tinkers with it and this is such a public where it is simply interesting to see what a man does with these motorcycles with this Zaporozhets and how he tinkers, it is simply

[18:40] this Zaporozhets and how he tinkers, it is simply

[18:56] interesting and here you could open Donato snoo and just tell people support me, support my project please VK dot subscribe I will also give you this and ... money. And because the audience is large, the money can be good.

[19:09] With such a system, VK Dot is just fire, but for business, this is questionable. Before going into this, weigh the pros and cons. Are you ready give people such value that they will pay? And it was precisely into these permanent

[19:24] subscriptions that they went, and e. Well, I probably need to tell how we still made those 250,000 rubles, that is, how we managed it. Firstly, we constantly increased the cost of entry to the club, and VDot has

[19:39] such a trick, well, such a loophole. This also depends on the technical settings, at what price a person entered, we further increase if the cost of a donation is fixed for him, this price if he does not unsubscribe, and in this way we

[19:53] froze people in the subscription, that is, they entered for 2,000 rubles, we then raised it to 3,000 rubles in Odon and we tell people. It is not us, but there it is really

[20:05] we cannot give We can't open access to a promo code says I want to transfer to a card, it's impossible for you, that is, he must pay in Kashi. And this is also inconvenient. But on the other hand, there is such an excuse. It's not our

[20:18] fault. Everything is now three, if you unsubscribe, subscribe again, you will have three again, so don't unsubscribe and they stopped unsubscribing. Then those who entered with three, we raised it to four and also

[20:30] recorded them from four, then raised it to five and those who entered with two. They often see that it costs five and therefore they do not unsubscribe and remain with two, but that's all, but it is impossible to increase indefinitely. That is, 5,000 per club. For us,

[20:43] this was then. Well, that's fair and that's it, and this effect stopped. Now new ones who signed up began to unsubscribe, but it did not work. oh further Of course the value compared to our educational products

[20:58] was just that we launch a training course it costs 30,000 rubles and here for 5,000 rubles you essentially get involvement with us in the content of our level and people all know that this is already cool, that this is Matmuratov we have how much

[21:12] warming up how many freebies we carried out and it turns out that here it is like this I can buy something from Murato for 5,000 and there is a lot of stuff inside and there is really an off-scale value and a lot, a lot of stuff and due to this we managed to

[21:26] stuff and due to this we managed to make sales but again at the products and it became difficult to launch normal courses Because people are sitting in the club Why should they go there and here it seems normal and so they haven’t looked at everything yet that’s

[21:41] why if a person can buy something cheaper he will buy something cheaper and here well this is just like that they deceived themselves and what else did I want to say And regarding the sales of the club it’s very good

[21:56] this is meticulous We started selling on live broadcasts. We had regular broadcasts Sunday we give people something useful in the public domain. No, no, we say that we have VK Dot, and then there's this and that. And it was

[22:12] after these broadcasts that we had such a surge in sales, specifically new Donators were subscribing. Sometimes we also used this mechanic: whoever logs in today after the VK Dot broadcast, we'll give you an analysis of the community, for example, or we'll

[22:26] understands that if I subscribe today, I'll get a perk. But this stimulation with regular perks, it's still gradually starting to work worse and worse. Because people get used to the fact that we always have

[22:39] some perks, always something, and they sit and wait. Well, okay. Next time they'll give you another perk. They need to somehow keep this VK Donat at a level. And so you find yourself being held hostage by yourself because of this business scheme and because of this

[22:53] organization of work. That's the whole truth. Naps, what would be valuable to you if someone is planning to open a Donato or has already opened one and somehow something is not shaky,

[23:05] Valka? Please write to us. You can write in the comments, or go to VKontakte or Telegram to join us. We are always in touch and happy to communicate with subscribers. If you need advice, we will be happy to help, because what is being said now

[23:17] about VK Dot is basically not in the information field. How people make money on this scheme and teach how people make money on this scheme and teach how to implement VK Dot for money, they teach this is questionable. I want to make the information field clearer and reveal the truth, so

[23:33] hesitate, we will advise you on something. It’s not difficult for us.