Which Platform Should New Streamers Choose? Twitch, YouTube, or Kick?

[00:02] if I started as a new streamer today, which platform would I stream on? Well, over the past few months, I've been checking out Twitch, YouTube, and Kick to see which platform is best. To do this, we have to look at three different

[00:15] categories: growth, engagement, and of course, monetization. If you're new cryptographer turned content creator and Twitch partner looking to help you grow your channel the right way. And the first thing we need to talk about is

[00:29] growth. The truth is, unless you have viewers that watch you, all the other categories don't matter. You can't make any money or enjoy engagement with your community unless you have people that actually watch your stream. Everybody

[00:42] knows that Twitch doesn't do much to help you grow your channel. Especially going to have many viewers. And since Twitch sorts its channels from most to least viewers, people are going to have

[00:54] to scroll very far to find you. something most viewers won't do. Twitch has been working hard on making your channel more discoverable by providing features such as stories which make it easy to share your clips on Twitch, but

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[02:04] sponsoring this video. While Twitch is trying to make discoverability easier for new viewers, it is very hard to make any changes because most people don't even browse for new streamers anymore.

[02:16] They just open the website, see if there are any channels they follow that they want to watch right now, and if not, they go do something else. But that is discoverability. For you to be discovered on Twitch, you need to be

[02:29] live when a viewer is looking. Otherwise, your channel is just invisible to them. It's like running a shop. You can have the best products in the most attractive storefront, but if you're only open a few hours a day,

[02:41] you'll miss most potential customers. The moment you close up, it's as if your shop never existed. which is why it is so hard to compete with online shops where you can find what you need and order it anytime. But they are trying to

[02:54] add things to help with that. Stream together is the newest feature on that other streamers, even allowing you to add their webcam and stream to your screen. This feature can also combine your chats and viewers so you can appear

[03:08] higher in the category and not miss out on the conversation the other streamer is having. The problem is you still need to be live, which is why Twitch gets a discoverability from me. And it's the

[03:20] same for Kick. Kick uses the same ranking system and only displays your channel if they are live, just like Twitch. The only benefit of Kick versus streamers on Kick, which means that there is a chance you rank higher in the

[03:34] categories than you would on Twitch. Because of this, I'm also going to give discoverability. YouTube solved the problem of needing to be live before it even became a live platform. On YouTube, you have one channel for your videos,

[03:49] matter if people subscribe to you for your videos, your shorts, or your live streams. When you go live, your stream will be pushed to them and is very likely to appear on their home screen at least once. At the same time, the

[04:02] algorithm is trying to find viewers for you. So, potential viewers that get served your live stream are far more likely to click it. Unlike Twitch and continue to be recommended to people just like your videos would because it's

[04:15] automatically saved when you end your stream. That means even if people do not catch it live, there are more and more people that will go back and watch the VODs of earlier live streams, especially if it's episodic. Before we move on to

[04:29] the next point, your main takeaway for discoverability should be that no matter where you are streaming, you need to do something besides streaming to get people over. And it does work. I see people pop in for my Tik Tok or YouTube

[04:42] weekly on Twitch. All in all, YouTube gets four out of five stars for discoverability. And next up is engagement. Now, this this is what Twitch has managed to get down to a T. If there's one thing Twitch does better

[04:56] than anything else, it is this. And that is because their platform is 100% that they have built around the interaction with the streamer and the stream makes this a great experience for both the streamer and the chatters. Back

[05:11] when I streamed a few months in 2017, Twitch had a 10 to 30 second delay between when the streamer said something and when the chat replied. They managed to reduce the stream and chat latency to a point where there are now seconds of

[05:24] delay at most. The ability to chat like that makes the direct interaction between the streamer and their viewers one of the main reasons why streamer communities are so tight-knit. But that is not all they do. Integrations with

[05:37] games either natively or through extensions allow your viewers to directly interact with the game you are playing. One of the most successful games that has done this is PlayTub, which allows viewers to visit the

[05:49] just with chat commands. They can also vote on things that make the game more difficult for the streamer as well. Another thing that Twitch has is channel point rewards. Channel points are a currency that you build up as you watch

[06:02] to redeem these points to interact with the streamer or the game, send sound bites, or unlock some of the streamer special emotes. This is something that Kick has only recently added and YouTube can't do this without an advanced bot

[06:16] that require you to put hours into setting that up while Twitch can do it natively. Twitch has also made it super easy for you to keep your community fun and safe while you engage with it. They've introduced extensive automot

[06:28] features which moderate your chat even when you're not paying attention to it. completely modular so you could choose how strong you wanted to react to different settings. They have even implemented a panic button called shield

[06:41] mode which allows you to lock down your chat completely in case someone is acting out and you need a few minutes to ban the people and catch a quick breath before returning. That Twitch was going to win this one was not up for debate.

[06:53] Five out of five stars. But what about the other two platforms? Well, Kick has many of the same features as Twitch. Low latency chat, a similar culture, channel point redemptions, but there are also some differences. Kick has implemented

[07:05] gifts which allow you to spend kicks, more on what they are later, to make things appear on screen for both the streamer and the viewers. This is the past 6 months, but not everyone has received access to them yet. And while

[07:19] Kick has the same low latency chat and similar culture, there is a significant platform, and much like the early days of Twitch, it is the wild west out there. From people using bots to spam hateful comments in people's chats to

[07:33] emote spammers, kick is currently not as safe or easy to moderate as you might want. While they do have an automot feature, this feature is a lot less versatile than Twitch's version. And because they do not have an anti-boting

[07:46] policy, there are times where suddenly you have hundreds of bot viewers trying to get your channel banned. And there is nothing you can do about it except ban them one by one. Not something you can do in the middle of your stream. While

[07:59] the future, I can only judge Kick on what they have now. Three out of five stars. And YouTube is very different. YouTube's chat engagement and culture are a lot less well-defined as Twitch and Kicks are. On YouTube, people are

[08:13] much more likely to just watch and not chat, what's commonly called lurking. Due to that low chat interaction, it can be hard, even when you have a small community, to create an atmosphere where chatting with your viewers becomes

[08:25] normal. And so you have to rely on talking to yourself a lot more. To give an example of the difference in culture, I can easily have 20 to 30 viewers on YouTube and triple that on Twitch. But where the chat interaction is nearly

[08:38] constant on Twitch, YouTube sometimes goes 10 minutes without a single message being sent. Since YouTube does not have an easily accessible API, at least not one that allows for two-way traffic, there are also far fewer options for you

[08:51] as a streamer when it comes to interactions. no integration with games, no channel point rewards, and only a few bots actually support YouTube commands. like channel points to YouTube, it would make the decision between which platform

[09:05] to go for so much easier. All in all, engagement is not where YouTube excels. Two out of five stars. Okay, time to crack out the big guns. Monetization. To

[09:17] get monetized on Twitch, you need to become a Twitch affiliate. Despite the new changes that claim you can get monetized from day one, it's not really monetization. You can start earning money and spending that money on Twitch,

[09:29] but you can't get paid out until you are an affiliate. And to become an affiliate, you need to stream for 4 hours on 4 days, have 25 followers, and stream for an average of three viewers for four of those streams, all in the

[09:43] Twitch affiliate, you unlock subscriptions, ad revenue, and Twitch's own currency called bits. For these, the conversion is simple. A 100 bits that the viewer gives is $1 for the streamer. To get monetized on Kick, you need to

[09:57] become a Kick affiliate. And to do that, you need 75 followers in 5 hours streamed. This is significantly easier to do than Twitch's alternative. And when you do that, you unlock subscriptions and kicks, which is Kicks

[10:10] version of bits. You also unlock gifts, which we talked about before. These are like stickers you can send to the streamer to appear on stream. Finally, YouTube has two tiers of YouTube partner. Tier one, or YouTube fan

[10:23] funding, requires you to get a total of 500 subscribers and 3,000 total watch hours. This will unlock memberships, super thanks, super chat, and super stickers. For the top tier or YouTube partner, you need to get 1,000

[10:36] subscribers and 4,000 total watch hours. Once you get there, you unlock YouTube's sponsorship platform and ad revenue. Of those three, YouTube's partner program is definitely the hardest to unlock. But with the sponsorship platform and much

[10:50] higher ad rates that you get on Twitch, in the long term, it is also the one you can make the most money on. And that is what YouTube Partner is really for. While Twitch does offer ad revenue, the revenue is, from my own experience,

[11:03] much, much lower, between $40 and $100 per month if you have an average of 100 viewers. For YouTube, even small channels can make $250 to $500 per month on ad revenue alone, meaning they are the only platform that let you monetize

[11:19] without making your community pay for it. On top of that, YouTube offers you a 7030 split on all fan funding. So, if somebody spends $5, you get $3.50. For Twitch, this rate is much lower to start off with, 50/50, meaning you get $ 250

[11:35] for every $5 spent. So, as your channel grows, you are going to take part in their plus program. If you get a 100 paid subs every month for 3 months, you get a 60/40 split. And if you get 300 paid subs every month for 3 months, you

[11:48] get a 7030 split. But here is where kick takes the cake. You get a 955 split. Meaning, if a viewer spends $5, you get There's one thing that does need to be mentioned, though. While Twitch partner

[12:03] doesn't unlock any extra pay, being a kick partner does. Once you become a kick partner, you get access to partner pay, which will pay you for just being live. While this is not a fixed pay, if you have about a,000 average viewers,

[12:16] While at 50 average viewers, you will get about $10 per hour. All in all, I think in the short term, Kick would take the cake, coming in at a five out of five stars with YouTube and Twitch trailing at three out of five stars.

[12:30] However, in the long term, YouTube definitely takes it with five out of five stars. Kick would come in not far behind with four out of five stars, and Twitch stays stuck at three out of five stars. So, if I were to start today,

[12:42] what platform would I stream on? Well, if you've been following along, then you can see that each platform has its own merits. Twitch is great for engagement. Kick has a low barrier to entry and is more raw and wild. And YouTube gives you

[12:55] a one-stop site to do everything and a super high income potential. So if I were to start today, then I would multistream to all these platforms at the same time. You have no idea which audience you are going to click with.

[13:09] And if you decided to stream on Twitch, for example, then you might never figure out if it would have been much easier and quicker to go live on YouTube or kick. Your style and personality might click better with one over the others,

[13:22] and you'd be grinding away on a platform you have no loyalty to. Yeah, the setup will be a little harder because you need to learn how to set up a multistream, but in the end, you are on zero viewers, zero followers, and you have nothing to

[13:35] lose. Why not just give it a try and see what sticks? Multireaming allows you to test the waters and find your voice and audience quickly. And if you're can stream to all the platforms at the

[13:48] right here that shows you exactly how to do that. And as always, stream better, do that. And as always, stream better, stream