AI Summary
This video explains why YouTube Shorts stop getting views after an initial spike and provides strategies to improve performance. The creator shares analytics from their own channel and offers a trick to boost views.
Chapters
Shorts get 500-1000 views initially, then the graph goes flat with no further views from the Shorts feed.
YouTube tests shorts on random audiences. If engagement is low, it stops pushing the video. If the audience is targeted and content is good, positive signals go to the algorithm.
For viral shorts, this metric should be at least 70-80%. The creator shows a short with 160k views and 79% CTR.
Unlike long videos, shorts need to hook the audience in the first 3 seconds using curiosity, surprising lines, or compelling visuals.
Even with high CTR, low audience retention prevents virality. Viral shorts often have 100%+ retention. Long shorts (50+ seconds) can also go viral if retention is high.
Short shorts: CTR 70-80%, retention ~100%. Long shorts: CTR 70-80%, retention 90%+.
Upload shorts using a trending song by right-clicking on the song in the YouTube Studio interface to get more views.
To make YouTube Shorts go viral, focus on high CTR (70-80%) and audience retention (100% for short shorts, 90%+ for long shorts). Hook viewers in the first 3 seconds and consider using trending songs.
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Study Flashcards (6)
What is the key metric for YouTube Shorts equivalent to CTR in long videos?
easy
Click to reveal answer
What is the key metric for YouTube Shorts equivalent to CTR in long videos?
How Many Choose to View
02:26
What should the 'How Many Choose to View' percentage be for viral shorts?
easy
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What should the 'How Many Choose to View' percentage be for viral shorts?
At least 70-80%
02:26
How many seconds do you have to hook the audience in a YouTube Short?
easy
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How many seconds do you have to hook the audience in a YouTube Short?
3 seconds
03:05
What audience retention percentage is needed for short shorts to go viral?
medium
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What audience retention percentage is needed for short shorts to go viral?
Around 100%
05:10
What audience retention percentage is needed for long shorts (50+ seconds) to go viral?
medium
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What audience retention percentage is needed for long shorts (50+ seconds) to go viral?
At least 90%
06:31
What trick does the creator suggest to get more views on shorts?
medium
Click to reveal answer
What trick does the creator suggest to get more views on shorts?
Use a trending song by right-clicking on it in YouTube Studio.
06:59
π‘ Key Takeaways
CTR for Shorts: How Many Choose to View
Defines the primary metric for shorts success, different from long-form CTR.
02:26Hook in First 3 Seconds
Emphasizes the critical difference in audience attention span for shorts vs long videos.
03:05Audience Retention Over CTR
Highlights that retention is more important than CTR for virality.
04:25Numbers for Short vs Long Shorts
Provides specific retention targets for different short lengths.
06:17Full Transcript
[00:02] lot of views, but then its graph becomes flat, and
[00:14] we create and upload shorts in the same way, we do n't see any good results. And video doesn't go into the shorts feed. The found in this video. I will explain it to you in a better way by showing the analytics of my own channel. So, be
[00:27] you in a better way by showing the analytics of my own channel. So, be also tell you a trick by which you can get more views on your shorts. Let's seen on the shorts of many big creators, the views on their shorts keep coming, keep coming, keep
[00:44] not happen in your case. Your shorts suddenly get a lot of views, 500, 1000, but then after that your graph becomes flat, that is, there are no views at all. After that, there are only a few. Even if you get views, they come from other
[00:56] traffic sources. So why does this happen? Let's first understand selects some random people and sends your shorts to those random audiences and sends your shorts to those random audiences because
[01:15] YouTube2. And suppose your shorts are not able to engage those random audiences well, shorts are not able to engage those random audiences well, stops sending them to other audiences, hence your graph becomes flat and you do
[01:28] n't get any views. And suppose that random audience turns out to be your target audience and your content is also very good, then that target audience will be able to engage well with your shorts and a positive signal will go to the algorithm and youtube-mp3.org
[02:01] why did our views stop coming? Now let's talk about whether data and how will you know whether my video is performing well or videos are completely different from short videos.
[02:14] Long videos In this case, we talk about CTR and EVD. Now, what should we focus on in shorts? The first thing in shorts is how many choose to view. Just like there is CTR in long videos, there is also how many choose to view in shorts. But
[02:26] now the question arises, what should it be so that our shorts go viral? If it is 60 or less than 60, then there will not be much response on the video, but all the shorts that go viral, their CTR remains at least between 70 to 80.
[02:38] I will also show you the analytics of one of my shorts, in which I have more than 160,000 views and its CTR is at 79. But now the question comes, how do we increase it? In long videos, the audience will see the title and thumbnail. If the
[02:52] attractive, the audience will click on your video and your automatic CTR will remain high. But in the case of short videos, there is a title but there is no thumbnail. So, what do you have to look at in this? The first 3 seconds of the shorts. In those three seconds only,
[03:05] you have to hook the audience, which is not an easy task because in long format content, we get 30 seconds here, but in this, the audience has to be hooked in only 3 seconds. People keep scrolling on Shorts,
[03:20] say some such words or a line or show such a scene in the beginning so that the audience stops as soon as they come to your Shorts, like my topic is related to editing, so how will I hook in Shorts, like this editing will add charm to your Shorts,
[03:32] you may not know this editing secret, or you are making a video on Fee F Updates, you may not know this secret update, so in the same way, in the first 3 seconds of your Shorts, you have to say some such line that people are
[03:44] forced to watch your video, or you do not make Shorts with voice over, let me explain through the example of any Shorts, this is a Shorts in which and why is he going while running behind, so something like this should come to your mind You might be getting
[03:57] questions, so you have to create similar curiosity in the minds of other audiences. Let me give In this, a whole squad is coming from the front side and there are only two people, one of whom has been knocked out. In the beginning, what will happen next? Will they be able to hit or will they
[04:12] die? Such curiosity will be created in the mind due to which they will not scroll through your shorts. Similarly, you have to create curiosity in the front audience, but just increasing it to 70 to 80 will not work
[04:25] because the algorithm looks at another thing called audience retention and this matters a lot for making your video viral. Even if you increase it 100%, but if it is your low, then the video will not go viral. This happens in long videos as well as
[04:39] Suppose there is a 20-minute long video in which the average view duration is 5 video in which the average view duration is 5 minutes, that is, at 25, then is
[04:56] your sorts on YouTube2 from a region, then forget about pushing the shorts, it won't even move a little bit. So, shorts that go viral have audience returns of around 100%.
[05:10] Even my own shorts have audience returns of 100% plus. Hearing this from me, you might be getting a crazy idea that we can easily get 100% audience retention by making 10 to 15 second shorts. You also know that
[05:24] YouTube2 keeps running, in which according to some data, long shorts perform better than short shorts. I will also show you a strong proof of this. We go to the number one gaming channel and all the shorts that have gone viral are
[05:36] shorts above 50 seconds. The most viral short is also 58 seconds long and the short after that is also 58 seconds long. If you don't believe it, you can count them and see. Now we go to Amit Bhai's channel and his too. The most popular shorts
[05:49] were more than 50 seconds long, so now you're confused again whether we should make long shorts or short shorts. It matters whether you make story-type shorts on your channel, like Amit Bhai, Ajju Bhai, all of them do, or you make shorts of a few seconds like PGR Ener Judd,
[06:02] and you not at all like short-second shorts do n't go viral. Short-second shorts have gone viral on TGR Ener Judd's channel. So,
[06:17] they are long shorts or short shorts. If viral. So, to clear your confusion, let me share some numbers. If you're making short shorts, your how many choose to view ratio should be at least 70
[06:31] to 80. Your audience retention should also be around 100%. And for long shorts, If you create a video, your How Many Choose to View should be at least 70 to 80, and the audience retention should be at least 90+. So now I've done
[06:59] After that, it will take a little processing. After that, an interface like this will appear. You'll see the Add Song option above. Click on it. but on the top side, there are all the trending songs. So, click on the most
[07:11] trending song or the one with the most shorts made, and right-click on it. Then right-click once more. After right-clicking, you'll see the song's name above. Just
[07:23] first one 100, After that, click Next. Click on Next and add whatever title/description you want. you'll see a pencil option on the top. Click on it. Then,
[07:38] scroll down like this and move forward. Keep increasing whatever will be the main part of your shorts, leave it there and then click next and after clicking next you upload your video, then what will happen with this, your shorts will get more
[07:51] views, so this was today's video, it took a lot of time and hard work to make it, so please complete 100 likes on this video and also like the channel by setting the notification to L, whatever question you have, please ask in the comments,
[08:03] whatever question you have, please ask in the comments, thanks for watching.