I Got a Tattoo for a Brand Deal
45sThe shocking and humorous story of getting a permanent tattoo for an Adobe brand deal is highly engaging and shareable.
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You have a permanent tattoo on your body because of an Adobe brand >> [laughter] >> I could have gone the easy route and just done an ad read, but I personally if I saw, you know, a random brand deal from myself, I wouldn't watch it. So, I pitched them, I will have 100 people make different designs in Photoshop for mobile, and then I'm going to put all those designs on shirts and get a bunch of people
in a circle, and then give all of them a carrot, and then put a bunny in the center, and then whichever shirt the bunny picks, I'll get that tattooed. And yeah, it did it performed super super well. I thought it was going to get maybe a million views sitting at like five, which is great. I ran into somebody on the street the other day and they're like, "Yo, yo, I was at the bunny thing." And I
was like, "Oh, that's awesome." >> At the end of it, like I think what we're all trying to do is make something memorable. >> Attention economy. >> Yeah. >> There it is. >> There it is. >> That's a brand deal. Come on. >> That's a brand deal. >> That's a brand deal. >> That's a brand [laughter] deal.