YouTube Channel Review: How to Fix a Stagnant Channel

Well, here we are. I'm really excited today for a couple big reasons. One, I haven't done a channel review in a very long time. I, you know, I've been really busy with my projects. I have a lot going on. I've been helping my students kind of see success, you know, and and it's just there's only so much time in the day and and I try to I try to jump on occasionally to give back. I like

to have interviews, but really what's near and dear to my heart and always has been is literally breaking down a channel. Um, and diagnosing it like that. That's one of the superpowers that I have. Uh, I've done so many different consults with just creators all over the world, businesses all over the world, and I just like to look at the data to understand the next steps or understand what the problems can be. So, I've been on

YouTube since 2005. I've generated over 120 billion video views on YouTube. I I have a lot of channels that we own. I've helped the biggest brands and content creators to have clarity on what they're trying to create. And so for me, uh today we're going to demonstrate what I do naturally on a consult, what I actually do with my students. And I thought that would bring the most value to you uh for where you're at in

your journey. Because realistically, I want to help you be successful on YouTube. And I want you to have all the creativity come out that's inside of you. And I just want to be able to do it in a way that's self- sustainable. And that the sustainability part of YouTube is really important. That's what I preach. Uh when you have the maximum amount of creativity, we want to maximize that opportunity to be balanced out so you can

make more money. The more money you can make will free up more time for you to create better content or impact in different ways. And so for me, this is a business model that I want everyone to understand. everyone to do. And in fact, we actually have a conference that we put on every single year called VidSummit. It's coming up in October, October 7th through the 9th. And it's all about the creator economy. It has been

for the last 12 years. Uh it's in Dallas, Texas this year. And if you've ever been, you know what I'm talking about, but you are surrounded by the right people, the people that are actually moving the needle in the industry, talking about things that they're doing. It was on on there showing case studies and sharing, but the community is amazing. So, I'd want to invite you to that. Uh, you want to stick on to the end

of the call, I'm going to be giving away some tickets uh for VidSummit and and also uh some other opportunities. So, if you are ready for this consult, put in the comments, let's do it. Let's go. Okay. So, I I have one of my students reached out and um I've known this creator for a while now and I just love her story. Uh, we're not going to really get into her story, per se, but um, she

impressed me enough that I gave her my cell phone number. I I want to be friends with her. Um, we we're both quirky. We we both think differently. Um, and and so I thought, you know what, if we're actually going to do a consult, um, why don't I just do it online, you know? And and then two, the the the content creator is going to be really vulnerable here. like I'm brutal when I do my consultations,

right? And so it's kind of a win-win because Jackie knows my heart. She she's, you know, she loves my family, knows my family. That's what it's all about. I know her family and love love them, too. And so, uh, for me, I I even went on a trip cuz Jackie recommended it. I mean, that that's what I do, right? And so, for me, um, I this is the perfect person to help and I want to just

bring her on right now. And welcome, Jackie Nerdcfter. How you doing? Hey, I'm doing good. I'm super excited and so hyped and everyone in the chat's looking absolutely the energy I can feel it through the chat. No, it's so great. It's so great. And we'll the cool thing about this is we're going to really deep dive into something. We get to show analytics. Uh but literally you're opening your kimono here. Like there's nothing you're going to

show the world everything here, right? Are you are you ready to do this? I'm ready to do this because I feel like the best way to improve really is through uh someone else's eyes, but also by allowing yourself to be vulnerable and see where your shortcomings are and how you can improve on that. So, I'm more than ready and my kimono is bare. Yeah. And the reason why I use kimono because she's obsessed with Japan. So,

like like for me, she's obsessed with Japan. So, that's why I use that that that phrase. But, let's just dive right into it. Now, Jackie, I I'm going to basically move to this view because we're going to be doing this view quite a bit because this is what every creator sees uh at at the end of the day. And and then for me, it's more understanding the data of what to look at, what not to look

at. Um but when you see this page, what gives you anxiety? Uh I think the first thing that my eye gravitates towards is the ranking by view. Yep. And that's that's the thing that gives me anxiety because I think like most creators, that's what we focus on because that's the first data that YouTube is giving us. Yeah. Now, I want to tell everyone that ever follows me, this is the worst data point to ever show a

creator in the history of all mankind. If you're trying to deal with mental health, this is the horrible, horrible way to do it just because you might think it's a 10 out of 10, but really it's when did you post? There's like so many other factors, right? So get just to be a nine out of 10. I I mean we're just talking a few thousand views, right? To to be an eight out of 10, we're just

talking a few thousand views. And then there's a variable of the day of the week, the trends of people watching content on YouTube, the traffic sources that's coming in, the type of viewer that's actually watching this. And so realistically, you know, you're not that far away u from some sanity, you know what I'm saying, of this graph to be good. But even if you're like four out of 10 people like, "Oh, okay, that sucks." You know,

I want one out of one out of 10. And and you can't do that every time, like like you can try, but you're going to have other videos that overperform and maybe they go to a different broader audience than what what you're used to. So I tell my students, including Jackie, don't ever trust this. I want to show you the way to trust what we want to do. And then by as a byproduct, it's going to

lift the channel up and also lift this this specific gauge up. But I don't want you to to judge your channel based off of this or the performance of it based off this cuz that I I never look at that granular of a view. Um and so um and then and then two, Jackie, um like like people are going to see everything here and and I'm going to just jump into analytics. And the first thing that

I wanted to do to assess is to know what uh the creator wants. What are they looking for? So, I always ask Jackie, um, you know, if if everything was perfect on your YouTube channel, what would that look like? You know, who's your ideal viewer and and how are you communicating with them? So on my channel, the ideal viewer, which I think is currently a good base of my actual viewers, are the quirky people who have

always been into so many different hobbies and topics and found a place home where I am because we're just authentic and we're basically ourselves and they can be themselves and the jokes that they put in the comments and we just kind of get each other. So the ideal is I want to grow my family to be able to spread that feeling of you belong here so that those who don't feel like they belong somewhere to have

that place to call home. Yeah. And I I know that when we first started working together, you went through my program, Channel Jump Start, and this is kind of light bulb moment for you. I was like, "Oh my gosh, wait, what?" And and we had a conversation uh very specifically which is when you were going through high school high school, right? and and you're like trying to find your tribe in high school and and and it

it it there's just different clicks, you know what I'm saying? There's different click that's going on. And so I says, you know, you might want to look at the the high school student or middle school student right now that was like you. You know, you knew that you were different and and and you were looking for your tribe and why couldn't your tribe be with what your content is. And so we had that conversation, we've seen

success. Um, and now we're going to just deep dive into the main issue. So, like you reached out to me, Jackie, what is your biggest concern when it comes to your channel and then also, um, you know, uh, I I want to dig deep for everybody that's on the call and and is watching this live stream of kind of how I analyze things. So, you're going to see it through me doing this. Uh, and this will

be one of the most beloved videos that you can actually have because you're seeing my process. So, go ahead, Jackie. would you mind kind of just jumping right in and telling us why you reached out and why you want this review? Absolutely. So, my biggest concern for my channel is I'm just going to backtrack just a little bit to give a little bit of that history. Uh my channel initially started with sculpting and clay geeky items

and saw that soar and do really well. And then I started to notice the dip come down. So then I started integrating a new material which is resin. So then we started seeing that climb back again. we were doing really well and growing. Noticed that dip come back. So then I started integrating craft kit reviews started seeing that. So every time I was pivoting and people were loving it and they were into it and that was

making me happy because I was able to offer the people that I care about which is my subscribers something they want to watch. Um fast forward to 20 23. Um, funny enough, we transitioned into fidget toys and product reviews and phenomenal growth. We were getting anywhere between 700 uh,000 views to a million uh, depending on the video. And then that started dipping in October of 2023. And since then, I haven't been able to find that next

thing. So, my biggest concern is all I've been seeing is that dip without being able to bring that graph back up. So, we're just basically on that decline. And my biggest fear is not being able to connect with my audience in the way that I was able to five times as I pivoted every single time. Yep. Yep. No, that's great. That's great. So, let's uh let's dive into that. And the best way to do it, I

always say data doesn't lie and data can tell us the truth, right? All we need to do is know how to interpret the data. And so we're in your back end and I I just want to give uh a kind of a view of how I I see things. So when I look at a YouTube channel, I want to know the date. So these these indicators are probably the most important indicators that you can do because

that's how YouTube looks at data, right? So if we're more in line, hey, uh we're going to we're going to drill down to a real-time view. We got real-time views is 48 hours right here. And then and then you have the last seven days. But I I like to go into the scope. Every view that I look at u would not be 28 day views but 90 days. I found that 90 days give you a better

complete picture of what's going on. And and then two we can see that yeah it's it's pretty flat in the last 90 days, right? Um, and the whole thing would be is just because we're getting less subscribers doesn't necessarily translate into um, you know, what we're actually looking for. I just want to have a better picture. And then when I start going in, I like to hone down on on the content to know exactly um, you

know, what's doing what and we can see what's done in a period of time and what the top performing videos were and where trends are going and and so on and so forth. But we're we're able to see that at a at a quick glance. And so I I always I always like to have my lens through the lens that YouTube operates on so that I can know where they're at in their viewers journey, where the

creators at in their journey, and and have a lot more data. So, um I'm going to go to real-time analytics. Uh this is what I do pretty much the first time of everything. And then I'm going to do something else. I'll filter the content out. I do not want to see shorts on this one. Uh because we're not doing anything with shorts. And so I'm going to make sure no shorts show up on this. And I

just want to look at momentum. Momentum is really important for me. Momentum is really important for YouTube. Uh but when we really break this down, Jackie, um you know, I I see that you have momentum on certain days and not so much on other days. And that could be, oh, we released a video or whatever. So I I always like to flip the 48 hour view. And it it doesn't seem to me that you released a

video during that time um based off of this. and they're not pulling in the the views there. The closest one that we're seeing, you know, from publish date is the 22nd. So, um you know, that that gives me a couple context of how often you you post and when you post, how you post, that type of stuff. But also, we're getting what time of the day. Um and this is done in my um my time zone

because I'm logged in as my time zone. It'll be different for you on your time zone, but I'm on mountain time. And I can see that uh your peak was at 7 8:00 and then it drops super fast. So like even at the beginning of the morning, you know, your first peak is is right at 11 uh 12 11 to 12 and then it starts to drill up and go. So I would assume they're either at

lunch um and and I'm just trying to think from your audience are they're either at lunch when they're starting to watch you on their way home on a bus that they start watching you. but when they get home they you they're they're they're locked in. They're home out of school locked in. They're watching your content, which is a good thing. So, so that's what I'm getting out of this. The next thing I look for is anything

that's bringing views that is older. Um, and what I would consider older, it would be, hey, we got some main ones that are bringing views, but it's not that many views, right? But if there's anything here, I always like to look at, is there anything just resurfacing up? Um, if it is, I want to I want to do it. But I don't see anything really resurfacing it up in the top 10 videos that I'm that I'm

seeing here. And so I just wanted to kind of get a a pulse of that. And then the next thing that I'm going to do is go to the underutilized audience tab. Uh this is probably the most important tab uh in my perspective that you can be in outside of advanced mode. Okay? Because this really helps you, in fact, it takes you into its own advanced mode. Um, but I love this uh more than anything else

because once you understand who you're creating content for and now YouTube barely gave us this tool where they switched from new viewer and returning viewer and gave us another layer of it which is really cool which is casual viewers. And if you take casual viewers and new viewers uh I'm sorry and regular viewers and you add them up that was your returning viewer number. So they're just going in a little bit more in depth on that.

Um, we can also see what's popular with different audiences and some of these are going to be your videos, you know, but we can see it now from a casual viewer and from a regular viewer. We can start seeing, wait, new viewers like this one, but regular viewers like these. And so we we start understanding the type of content um that that we're able to do. We're going to come back to that in a second. Um,

and then two, videos that are growing your audience. So, when we look at this, uh, this would be one of the warning signs, Jackie, that I would say is like you don't really even have a high or, you know, extremely high, uh, thing. You have a moderate. So, we're not converting a lot of the new new people into returning. Um, you know, they're not they're not going to be a casual viewer, a new viewer, uh, or

just a new viewer, a casual viewer, a regular viewer. Uh, because if we have a higher conversion that's converting them to growing your audience, this has nothing to do with subscribers, but it's it's more about them watching multiple videos. Um, and then two, uh, the channel that the audience watches, if you do shorts, and I'm just warning everyone if you're doing shorts, uh, this corrupts this data right here because it could be one short that everybody's

watching and then that comes up or it could be a shorts thing. So, I don't like to dig deep into this per se. Some of these are really, really good, especially uh, Nerdy Jackie because that's her channel. And then Mariah Elizabeth, which is there's a lot of uh, uh, videos that they've collabed on. Of course, that's going to make sense. But once again, I want to see what videos they are that's that's driving it. So, we

can see, hey, look, these are the the subscribers that are driving it and and we can dig deeper into it, right? And we can see the ones there, but for videos, you can see that they're not the same ones. And so, knowing the type of content will help us understand where the suggested video traffic is coming from. Um, I I think this is underutilized, too, is like what time of the day uh people should post. Um,

I use this as a data point. Uh, but I don't use it as, oh, I need to go post on this day because the viewers are more on this day than they are this day. So, like it from this one that you should post on Sunday. You know, from this point of view, I'm not saying that per se. Um, I would say if we were to to say when to release, I want to I want to

go explore the real-time analytics to know exactly the peaks and the valleys and which one we're doing. But from right here, a a a good play would be releasing it either Friday afternoon, kind of like that, moving into Saturday, Sunday, Monday, or moving it to a Saturday earlier morning and then it can drip over to Sunday, Monday, Tuesday. Um, you know, we just have to look at that, but it's not enough um not enough data to

do it. Then we come down to subscribers with the bell notification on. That is a traffic source. Um, you can see that 25% has all notifications on. and the subscribers that have uh uh turned on all notifications on the channel. So, it's only 7.7 that's turn it on and enabled and enable for YouTube to to communicate with them. They've they've done it. They want to subscribe with all notifications. Uh but but they're not able to get

it specifically because it wasn't enabled on their channel. So, I I know that's kind of weird. Uh but it is. And you can kind of see kind of the device type of what that we'll get back into the device type uh a little bit later. And then I can tell you I rarely ever look at demographics outside of female versus male because that that helps us understand. Okay, of course she's going to attract more female audiences

like that. And then the age group could be misunderstood because these 35 to 44 year old could be using mom's iPhone or iPad or YouTube account or it's their account on TV that they're they're accessing it. So there's several ways we can do it. We can figure that out later. Um, and then and then outside of that, you know, I want to know the top countries. Uh, no surprise here. The US is number one. UK and

Canada and Australia is there. So, and Germany's pretty uh pretty decent. So, I I I I always like to go in and know who the viewer is and and the audience tab is like definitely the under uh utilized. Now, what we need to do is diagnose the problem. And for us to see the problem, we need to see the problem. So, I'm going to do a custom view and um I'm going to do it from the

1st of uh January of 20 uh uh probably 2000. Let's do uh 01 20 uh 23 and I want to just see that. Okay. So, I know this is what you're talking about. You had some major growth and you had some great great videos coming out making decent amount. Uh, and then you had your baseline and then you started to recede. Then you have another trend and then you started to recede. Um, and so you're starting

to see stair steps down. Um, and and this is no surprise um that that things are happening here. Um, just because this is a normal thing. It's either going the opposite way or going down or you're really really flatlined. Um, and and you did okay for 2024, but pretty much from the beginning of the year um in December, you pretty much flatlined out. So, let's go ahead and do it at this year. You flatlined out and

it's even going down a little bit. You see that? Yep. So, there's the freak out moment that Jackie says, "Okay, we need to do a consult." So, my whole thing is um we're going to try to figure out what's going on here because like right now uh she knows banger videos and she's done banger videos, but does she know her audience well enough and and do we know what they love and do we know what how

we're going to engage? Um and so for me, this is the most important step is understanding who the viewer is, where they're actually coming from, what device type that they're actually on. um to give you a little bit more clarity and then two we need to know what responds well with others. So when I see this, I can pretty much tell you that u from my point of view, and we're going to validate this with data,

but from my point of view, uh the biggest issue that you you're having right now on this uh would be uh your views are not coming from people that you think they're coming from and and you're stuck in in a rut. And luckily enough, YouTube gave us all the tools to diagnose it. Yeah. Yeah. So, I'm going to I'm going to show you how that is diagnosed here. Um, and I want to get very very granular

with this. Okay. So, I'm going to go to audiences here. And, um, they just moved this tab around a little bit. We just kind of went through it briefly what I look at. Um, they used to have like uh, new viewer versus returning viewer, but they just did monthly audience and then your subscriber data here. And then they moved it down here. Now they did another thing which I've been asking for for a very long time

which is tell me who's casually watching versus the regular viewers because there is a difference between that and if you add it up that would have been what returning viewers would have equaled to uh if you did casual viewers and regular viewers is that returning viewer and and I'm saying no no no we need to know more and voila YouTube uh brought it out but I've asked it for years because it's going to give a lot

of clarity. So, we're going to jump in right here. And that's your biggest problem if you really look at it, okay? You have you have the most loyal audience, but you're not growing your new audiences. You're not growing your new viewer. Like, they're so close together. Um, that this is your problem. I don't even need to diagnose more than this because this is your problem. Because the channels that are really performing, you will see the uh

purple line, this line right here, go through the roof and then it will uh come down uh to casual viewership and regular. So there'll be a separation from it. Now they they might come up and touch uh but as as things have spikes in this um it should translate down. So, if the spike was coming from new viewership, the other spike should come up from casual and regular viewers should come up right right following. Um, and

if it's not, then then there's a a disconnect with the viewership. And so, this right here is your problem, Jackie. Absolutely. And and right here, um, you might be thinking, "Oh, it's appealing to them." But you might be turning off new viewership. Uh because when I go through casual viewers and regular viewers, like it's it's about where it needs to be. Like I I want to see more casual to regular viewers. But I mean, if you're

if you're doing that, I mean, that's well over, you know, 63% of all viewership is coming from casual and regulars. But that's a warning sign, too, which would be we're not seeing big influxes of new new u new viewers. And so I want to diagnose this um and and and the best way to do it is to understand the type of content that you're creating and who it responds to. Now the coolest thing is YouTube already

gave us this data. Look at this. What your audience watches, right? So we have the uh videos here from shorts and from regular videos and we can start seeing the creators. But that's not the most powerful one, believe it or not. is this one right here, which is popular with different audiences. So, new viewership. See this new viewership right here? Um, that that your your fidget toy short brought in 120,000 people. Okay, these are new viewers.

Once again, um that that is like, okay, but did they translate into becoming a regular viewer? No. Um here's another one. Uh you know, custom tumblers for the first time. Trying custom tumblers for the first time. Okay, great. I bought so many cursed laboo. Okay, great. And then we try tiny cooking. Okay, great. You know, so we're starting to see what is bringing in the new viewers. And then then right here, the videos that are growing

your audience, they're all low. So they might not be attracted to the next one. So these are the ones that the the casual viewers are engaging with. Okay, the I bought, I tried series, like I bought series, those are the casual. And you do the regular one. I bought, I tested, I bought, I bought, I bought. Okay. So, for for us, where it is is understanding how do we convert? Well, how do we get more eyeballs

on on the channel? Like, what type of videos will we get a little bit broader of an audience? And then two, what would be the next step for them to take to convert once they see it? What are they going to do on earning them to to click again? And and so that's kind of that's kind of where we're at here. Um but but real reality is this is this is the thing that I'm the most

concerned with uh because it's very very flat. Let's go back. Let's go back to the date they started to track this. So we're going to come back to March. This is how nerdy I am. Sorry guys. Uh March 17th and this Oh, help me now. March 17th uh 25. Okay. because this is when they started to activate the tool and you're see it a little bit differently. Um you can see they're all separated right here. Uh

that's when they activated it and they need to get the data and now they have the data. It took them took them a good month uh or so to get lined in and now we're at where it's at. So like I I don't trust this because they're rolling out the feature um and now and now this is the the most accurate thing. Okay. Does that make sense? Yeah. Okay. Okay. So, um, what we what what I

want to do now is I now have the assumption that the the problem that we're seeing on um your channel right now has to do with the viewership relationship. You're not getting new views. We need to have ideas for new viewers, right? And then and then two, we need to be able to to hand off that new viewers where they'd want to click as a casual viewer and then earn their loyalty by being consistent as a

casual viewer to get to them to become a regular viewer. Does that sound good? Absolutely. Yes. I'm so hyped for that. Okay. So, uh if if you guys are uh getting value and you're seeing it, put it in the comments. I want to see these comments going, "Oh, I never considered that." Or, "Oh, I see what he's saying there." That helps to steer the conversation when you're commenting in the thread there. U because if I'm going

too fast, I don't know that. Like, I know I'm having the conversation with Jackie and she's already up to speed and we might talk differently because she's one of my students. Uh but for you, just make sure that you're commenting consistently in there as well. Okay. So now what we need to do is come into my favorite uh thing. There's not another place I'd rather be than in advance mode because we're advanced people doing advanced things,

right? And um this is by far the most powerful uh way to really diagnose your channel. Um I've used this uh for years. Um I love it. every time they gave us access to it is just so great. Um, and then there's like this little hidden thing that nobody really uses at times, but add metrics to your tables because I love to add metrics to my table. Um, and and then two, I want clarity on audiences.

So, for me, right now, all we're doing is a breakdown of uh of content, but I get to add new filters here. So, I just come over here and I'm going to just say new and returning viewers. So, we have that. Okay, we have that data. We can break that down. So I can see, hey, returning viewers is so high, new viewership is so low. Um, and what they're doing is combining the two, casual and regular

viewers. Is this so your problem is now validated right here? Because like it should be flip-flopped. It should be the new viewership should engage new people coming in and and it should be well above this or at least closely mimicking this. And it's then it's not. It's very small little peaks here. You see that? Yeah. And so that's kind of where the problem's at and where it lies. And now we just got to we got to

um really really really uh deep dive back in deep on on looking at at what we should look at. Now, one of the things that people do is they sort by subscribers and say, "Hey, this is the most valuable content." And I will disagree 100% of the time. Um I I'm saying this is content that's bringing in subscribers. Um and and if you look at them um you know there is some similarities and patterns in this

as well where you can start seeing oh if I do this type of video there's a high probability I'll gain more subscribers in that way. What I like to look at and and it it it gives a different vein which is which is the highest views but then also has a decent amount of subscribers. So this one right here um is is uh a a really really good video. Okay. And I want to talk about this

video and I want to talk about why this video is still performing, you know, in 2025. Like it's your it's your top performing video. Um and and and why is that? So could you give everybody kind of the context of it? And I I'm going to I'm going to give my commentary on why I think that is. Sure. So the context of this video is basically um a series that I've had or a bucket that I've

had uh on my channel where I try new things that I've never done before. in terms of art or um just kind of being handsy, trying new things. And for this one, it's trying rainbow loom for the first time. So, trying to make a bracelet with a really popular trend that was so huge back in 2018. But since I missed that trend, I figured it's still something that's nostalgic for people and it would be fun for

me to recreate and try for the first time as someone who's never done it before. Well, right now when I look at it, it's like, okay, it's bringing in your subscribers. It's really good, but I'm going to use this metric. This is the way I like to do it better. Um, but we can start seeing new viewers here. Um, so we can actually add a column, uh, which we definitely want to do. Um, now it's not

going to bring us the data here completely because of the way that we have the data set. So, I'm going to come back to 90 days and then that will kind of fill out uh because uh this we'll have to get it to right when it started gathering that type of data on it. U but let's go ahead and do that. And then uh we can do um give me a second. Um we can do casual

viewers, right? And then and then what we want is regular um uh not not returning. Where's our Let me hit that real quick. And then let me see if we can get one more. Okay, so we got casual years, new viewers on it. And then we want regular viewers. Okay, great. Okay, so what what I want to do is uh look through the lens of who's doing what based off of this. So the way we look

at it is in this period of time, 90 days, and let's go 20 20 days, 28 days. So, uh, we we had a total of 2,000 views. Okay. I'm sorry, 2 million views. And then and if we break it up, um, the discrepancy would be, man, you're not getting a lot of new viewers because it's like the uh I mean, it's it's it's there higher than regular viewers. It's higher than casual viewers, but not if you

combine both of those. Um, it's not that. So, like I I I would say that is the the the cure uh uh clear problem. But when we when we do um um let me do it this way. Uh okay, this will break it here for a second. And and and um let let me just get rid of these metrics because I'm I'm looking at it through a different lens here real quick. Come on. Okay. So, um

I I I filtered out by regular viewers. I want to see what regular viewers are coming in. So, this is your your your most hardcore audience. Regular viewers are watching multiple videos in that that setting. And then I I want to look at what they're responding to based off of watch time. I don't go off of views, I go off of watch time. Um the reason why I do that is because you might have less views

on a video, uh but you have more watch time and it's like, "Oh, wait. You just did a either a compilation video or a very long video." uh which is really cool. Uh but they they watch for 38 minutes instead of you know something less that they would 21 minutes. And so for me it's about how much how many hours are they consuming and then and then we can kind of validate it. But here's here's another

one um which is 39 minutes but you had 21 21 43 41 of the average view duration which is which is amazing on that type of video. Um but but then again, you know, this gives us a little bit more context of what we're trying to break down. So for me, it's more about understanding that audience play of of who's doing what. And so what I'm going to do is do this. Uh remember we say we

we always like to look at the 90-day view. Well, we can now add a comparison and we can actually do period over period, which you could do before, but but now I can even get super granular, too. like I can get way granular or I can do a custom compare on it. But I'm going to do this one real quick. And and uh once again um the way that it's separated here um is is the last

90 days from May to August 26 um is in blue and then purple is the February to May. And you can see your purple has gone down. So, we're seeing it going down uh to your baseline here as as this picks up right here too. So, we had a really really good uh audience coming into 2025 and it was just slowly losing steam uh across the board. Now, the other thing that I'm looking at is well,

what about uh are we trending up or down when it comes to views? Well, you're trending down. You had 70 7.1 million views. Um and and then also 600 or 6,700,000 um on that. And so um you're gaining more views um you know because here's the blue you're gaining more views in the last 90 days um but um you know uh are they the right type of you right um and where we're at. So like I

think it's just more okay you're in a rut it's hitting different audiences uh and we can go from there. Does that does that make sense? Yeah, it makes sense. And if I can interject really quickly, um the reason why it was going just a little bit up is because I had also started implementing things from channel jump start. Yeah, I was going to say that you're okay. Now, now we're actually going and doing channel jump start.

So, yeah, that's good. Okay. So, I I think the thing for me um you know on on this is um knowing where we're at um you know as your uh as a creator. And so what are what are some ideas that you have to reconnect to this audience based off of our conversation prior currently? So, after I went through Channel Jump Start, I was thinking about really how can I connect back with my audience? And I

know my audience is very artsy and very crafty and very hands-on. Uh, but I also know they're neurode divergent like me. So, um, the the vastness of interest that they have is pretty broad. And even when I go through my analytics, I know you haven't maybe checked that out, but one of the most popular channels alongside mine is a snake channel. Yep. A reptile channel. Y um so one of the things I'm I'm trying to do

is also something that you had recommended is to reconnect in that artsy side because in the last two years I've been panicking and I've been trying to grab onto anything and I'm like what do I do? Do I do this? So I started doing home decor um reviews and that was a flop and I'm like how do I do this one? And I tried to grab onto um anything that I could find. So from what I'm

hearing is obviously I'm disconnected and I agree because I'm trying to grab onto something but I don't know what I'm grabbing on to. Yeah. And I and I think that's the um that that's the dilemma, right? It's just like okay, you can do so much um and and what what to do, right? So uh let's get some clarity on that. Um, I knew I knew that that was the case cuz we we talked before, but the

main issue is you're not getting new viewership and um and you've done that before and you write a trend. Uh, but what we we're trying to do is just understand what's going to work and what doesn't work, right? And then we're going to try to figure out to do what works um, you know, as of late. So, what was your best video that you did um, maybe since you know, May or June? like what what would

you say that would what my best video in terms of what I enjoyed or what performed? Uh both. Give me give me both. Um so what I enjoyed was uh it was more recent. It's the Laboo videos cuz I've been I've been doing PopMart for seven years and now suddenly for the last five months it's taken off. So, I'm like, "Oh, this is something that I've always loved and now it's just gotten um more popular." Yeah.

Um, one of my favorite videos to make recently in terms of creating uh was starting back ceramics and pottery. Yep. So, here's here's the here's the uh problem uh that that I that I see, okay? Which is uh content creators need to um make content they enjoy making, but they also need to uh marry to an idea that would work. So, uh ceramic and sculpting. Um what was your video about Laboo? Uh, so I made three

videos for Laboo. The first one is the vinyl figures that I've been collecting for seven years. So that one just brought it back. Um, the next video is the trending one that is the plushy. So I was able to find those, made a video about them, and they were cursed because they were called the lofus. They're the fake ones. Yep. Uh, people had a good laugh with how terrible they were. Uh, and then the third video

that I made with Labu is actually taking the uh cheap version and sculpting it with actual real ceramic gold. So, I turned it into a 24 karat gold uh sculpt. And that video took off really well and then it died. Yeah. And you know, let's let's go ahead and analyze that one because um I can't tell you how many times I've heard heard this um you know, where where a content creator says, "Oh, made a great

video, you know, and and it just didn't perform. It performed really well and then it just died." Um which one is it? The gold. Uh so if you scroll a little lower, uh there you go. The I turned $10 Laboo into 24 karat gold. Okay. Okay. So, let's go ahead and click on this one. Um, and uh, from my point of view, since you published it, it wasn't really taking off. Um, it just it kind of

reached a peak and then it's kind of leveled off and it's just following your trend a little bit, but it's like actually underperforming. Yeah. Um, so part of that is understanding where the traffic's coming from. Okay. Guaranteed um, when you when you were here. that's published and and we we can go into detail and see this very specifically the traffic source here in a second but uh from here this is this is your regular audience so

you probably had a higher than normal regular audience viewership attached to a casual viewer so the casual mind would say oh I'm more interested in this one or this is what I like let's go ahead and watch it but it wasn't it wasn't getting new viewers uh so it was like you know that relationship between between that um and then we can Uh there's this sub uh basically a promo dip we see there. But um I

see these spikes. These are really good. I love spikes to see spikes because that's kind of like they rewound or they fast forward too or whatever. I like to see that that interaction. Uh but once again, this one underperformed from a retention side too. So uh maybe it was the way that it was edited or you know whatever. Like they didn't hold the attention as as much. So, in this, we just need to kind of validate

a couple things. Um, and the first thing that we're going to validate more than anything is what I just said. And I I never looked at this, but yeah, 9% of all your views come from the new viewer, right? And if we were to break this out, um, let's see, 25 uh July 25. So, let's go ahead and do a custom range, right? So, I'm going to just give it um to let's just give it five

five days and let's see what changes on this. Okay. And if you really look at it um and let me let's do let me go back a little bit further. Sorry, I just want you guys to see what I see. And just to say that the reason why I was saying that it had taken off, I know this is the metric that you told us from the beginning of this live stream not to look at is

because when I was looking at the um the dashboard, it was at a number two and then it had dipped down. Yeah. But but what I'm saying is um we need to know what was happening when it was was coming up and then when it came down. So what your dip is saying is the one out of 10 uh parameter. I'm saying if for your mental health, never look at that again. like just acknowledge it and

okay, great. But we want to dive in deeper right? And and so what was happening here is is uh let's let's do it let's do it day by day. So we'll go um I'm going to just do the first first two days and I I went out a little bit further, but this is basically when it was released. Okay. And and and then and then it's it's coming down on this, right? But if you look at

this graph, this is all I care about. U because this is the date range right here. U we'll go in a little bit deeper here. Uh the regular viewers, I I told you that this is what was engaging with, right? The regular viewers and then it dipped down. Okay, look at where the new viewers is at. It's like literally bottom of the pack, right? Um and so it never got the new viewership. It was the regular

viewers that watched it in. So where are they watching it from? Most likely it's coming from there. We'll just do traffic sources real quick so you can see it. It's coming from browse. So like browse is your homepage subscription feed. That's where it's come from. So of course it performed really well and then it went down because you just literally got it to overperform with with your casual and regular viewers. Um you just didn't get new

viewership out of it. And so that that it responded really well with the people that like you to see you to do ceramics, like you to do your crafts, like Leubu, wanted to see you do the 24 uh karat gold on that. That's great. Um, but from my point of view, um, it it just based off of, um, you know, just based off of this thing, um, I would have probably changed your thumbnail, um, to attract

new viewers because, um, you have 2,000 real gold. Um, I would have probably put Leubu even though that people know, uh, Lubu, I'd probably put the logo in for Leubu. Um, and then, uh, turn turning into real gold. I don't know if $2,000 is is smart on this one. $10 2,000 is just too much. But turning a Lebu into real gold uh is is banger, right? 24 karat gold. But I need to see that labu a

little bit bigger and have it be labu there. So, I would change that out just because that's going to be attractive to a newer audience, right? the people that love the boo boo is going to kind of come in um and see it and see it transform and then you're going to actually grab more new viewership. Does that make sense? Yeah, it makes sense. So really for this one, the tweak would have been the thumbnail. No,

the tweak you're going to do right now is the thumbnail. And what you're going to do is use the AB test and it will prove where that viewership's coming from because you're not going to hurt the video. um you know, we're going to just we're going to literally um you know, uh literally use this to validate what I just said, which is let's target Lebu, okay? Let's say Leubu into real gold, right? And make a thumbnail

that that that looks that way. Um, and and for me, um, uh, this is kind of the small little thing because like when you do these small tweaks, it's like if you're looking at who you're trying to attract, if you can attract a new audience while keeping your casual and regular engaged, you win every single time. Absolutely. And it could be just this one little tweak that can transform your whole content strategy. Okay, so let's go

ahead and do that and we'll do a test. But once again, um I want to I want to uh explain um uh you know, your regular viewers or whatever, but your your device type is is in that range, but you got a lot of mobile and computer, too, right? And so watch it. It's going to change. So, uh 42% uh 30 and 13. Okay. And let's just go to do the last since upload. And you see

45% now uh 2912. So like TV's uh creeping up on it. So those are those will always come from your most loyal viewers uh because they want to lean back and they know they got 43 minutes of Jackie, right? And they're going to do it. You're going to get the highest watch time on TV. And then two, it's going to translate into more money because it's on TV. Um, and so that's that's awesome uh to to

see, but where the disconnect is this this is probably the lowest I've seen. Um, and so there's a disconnect of attracting new viewers, but if they come on, they become casual very quick. So, so this is where we need to really dig deep on. The first place I always do is try switch out the thumbnail. Okay? Um, and maybe you have a couple options until you you see what's going to resonate uh everything. Um, I I

will say though is um the transformation, you know, real gold. I would actually just make it like I I would amplify the gold. It kind of blends in because the background is um is orange. Like I want it to stand out. I didn't want it to pop. So do a contrasting color behind it so you can it does look like real gold. You know what I'm saying? You can go from there. So, I I I would

definitely do that as well. Does that make sense? Okay, perfect. Yeah, I've taken those notes down. I know this video is here, but I'm taking notes, too. Yeah. Yeah. Yeah. No, but you got to you got to do that. And then the secondary thing would be um this isn't necessarily I a title that I I um would have done um per se because I want the word labu in there. What confused me? $10 to $2,000. I'm

confused. Like, I don't know what's going on. M uh so I turned Leubu into 24 karat gold $2,000 worth of whatever is still confusing too, but I I turned Lebu into sol not solid gold, but um 24 karat gold. Um that's great as a title and then I think you can reinforce it in in your description where it's like, you know, some of the words that you're using there, but simplicity sells. Um, and the way that

I like to look at how to title something, and Jackie, you know this, and and I I think this is not a misstep. I think it's just more getting clarity on it, but when someone's going to share your video verbally, how are they going to share the video? I saw this this this uh YouTuber, her name's Jackie, and she she literally turned a libu into 24 karat gold. That's so to to explain. Then she turned a

$10 leu. Oh, to a 24 karat gold worth 2,000 bucks. No, not so much. Yeah. You know what I'm saying? So, I like the simplicity of it. And then two, I I I want to know like if you said $2,000 in the thing, um then then you you missed the story line that it could have been. I wonder what this is going to be worth. And and then two at the end you could have it appraised

or whatever. It's like literally $2,000. Now it's worth $2,000, right? Yeah. And then there's a story with that because then you can go sell it on eBay or something and maybe it's worth $10,000. I don't know. You see what I'm saying? Yeah. That's that's a light bulb way to explain titles. I think that was that's that's a gold nugget right there. It's 24 karat. Yeah. Everybody should just say how will they share it? How will they

verbally share it with someone? If so, can you make that title closer to that? But having curiosity, right? And and with that, you basically gave the punch line. It's going to be worth $2,000. You just watch me transform it. Uh you know how I'm obsessed with with storytelling and how to weave it in. If that was the unknown, I wonder what it's worth. They're going to stick around to the end of the video to figure out

what it's worth, right? Yeah. So that that is that is by far um you know, the most important thing. So, going back to this, um, like please, for the love of everything that's holy, uh, change the thumbnail so that that it really amplifies the gold. Take out the dollar amount and the the other dollar amount of what it was purchased for, and just have the Lubu logo so they know it's Lubu, even though that people know

Lubu is Labu, but Lubu is funner to see than to say. I don't know. It's pretty fun to say, too. But anyway, it's really good. But the Lubu into real gold and then and then make that thing look like real gold. um and and have a contrasting background. Yeah, I'm going to get on that absolutely tomorrow. So, okay, very good. Um but but that's why we're we're looking at this. But once again, this is a concern

and I think it was just a missed opportunity. It was just like, "Oh, wait. Uh this would have attracted now uh new audiences." Now, is it too late? No, Jackie, guess what? You you make that tweak, if YouTube say sees that it brings in a new viewer, they're going to amplify that. In fact, in fact, like I just did a a a Twitter post, an ex post um on on one of my clients that that did

this like more mid-stream and you can see it just goes skyrocket up and all they did is is switched out a thumbnail. Um you know, and they were just remembering some stuff that I said and it's just like how do we simplify it? Um and and two, it's like this could be the X factor that you're missing in attracting new viewership. So, and then once you get it, then you you know how to replicate it. It's

like once you you know, oh, this attracts new viewer u but it also sustains my regular viewers and my casual viewers, then you have the b most banger thumbnail. Um, but there's another strategy that um that works really well and it's something that I've been teaching and preaching for a long time, but this is why people need to go to VidSummit. So, there was a presentation four years ago on how a YouTuber got an extra million

views by just switching out the thumbnail. Um, and he would do the thumbnail with his face in it, uh, for a period of time and then he would replace it to make it the ugliest looking thumbnail in the history of all mankind. And, and it would get another million views. But the way that he was doing it was he did enough uh, split testing to know, hey, I can get an extra million views if I just

switch the thumbnail and it's going to engage this other audience and tell his and he he blew up. He literally blew up. Um, and literally is one of the biggest YouTubers in the space because of that small little strategy from there. Oh, so that's what you get when you come to VidSummit, you know that. Yeah, there we go. Okay, so um uh so coming back to where we're at. Um which would be man, we got we

got some problems here and it has to do with u new viewers, right? So at the end of the day, um you know, I I want to do it this way because it's the the combination of, right? Um, but the new viewership isn't even remotely close to where the uh in impressions. Okay, these are impressions, but new viewership isn't anywhere close to where that is. So, we need to be able to say, okay, where should this

be? Where should this live? Where should this this be about? And so, what we want to do is see what performs on the new viewership because we don't even see it's just like so small comparatively. And so when we when we break it down, I want to know is there is there a certain time that it it brought higher than normal um viewership. So like on July 25th that definitely brought in more new viewers and we

already explained where that was because that was a video that you just released and we just analyzed, right? and and you can say, okay, it brought it in and then it dropped down and you know, you can see some of your release cycles, but we don't have like a clear winner clear uh you know um uh you know, a clear clear winner to really define. Now, one of the most powerful things about YouTube is uh is

how we're going to do it over content. Now, I love this feature. This is probably my favorite feature in the history o of YouTube, which is I want to compare things so I can validate stuff. Um, and so we have a little thing here called groups. And you can see that she's been using groups a little bit, you know, trying to bring things in to be created. Uh, but this gives us the ability that we can

actually uh create more groups. I got to move this down so I can have this tab. Uh, but I want to create a new group real quick. And I just want to do um let's see. You might have already done it. Let's see. You Oh, is are did you are these updated? Um I think the last time it was maybe in May. So, we can definitely add the newer videos. Okay. So, we're going to need to

do that because um let me just do that real quick because we just we need the the right videos. So, I will go to do this and see. I don't want this. Lately, I've been doing I try instead of tried past tense to keep it shorter. Why would you do that? Uh to keep the title more I know but condensed. But but what I'm saying is um once you have a pattern, we want more recommendation. Um

in fact, in fact, let's do that. Let me do this. Um, okay. I'm going to take that one out of that one bucket. Okay. And I'm going to keep that. I tried. Okay. Yeah. Okay. Because I do have I tried, I tested, and No, no, no, no. But I don't think you caught what I said. No, I caught and I think I'm I definitely did it wrong. Okay. Okay. So, I try Let's make a bucket for

that. That's kind of kind of there. Well, trying can't be it. So, I try. Some of these videos are like three, four years old. Is that okay? That's why we want the data. Okay. Okay. And and I'm going to just extend the range a little bit uh just for this year. Uh, so I try bringing in just a little bit more of impressions versus I tried on it. Um, but it could be you switched the strategy

for that kind of midstream. What I what I like to do is keep um all the key words the same. So if I have I tried, I want to keep everything I tried. If it's I try, I want to keep everything I try. Uh but I want to pick my lane because there is relational uh recommendation that happens through YouTube by the words that we use. And I try I tried is two different key key phrases

uh from from my point of view. Um some people might not see that, but I I see it that way. Uh let's see the content. uh performance on this. Um, now keep in mind some of these are super old, right? This is 2020. This is uh 2020, you know. Uh yeah, some of these are 2019, 2018, and then now this this one should be um you know, I try this, right? And and that's kind of some

of your latest greatest on it as well. Mhm. Okay. So, definitely switch everything to I try from my point of view. Perfect. Yeah, I know that that was my mistake because again that was before all the information I was getting from channel jumpstart and then now that I know I've been going back and that's why I said like now you know which you need to change right now. And and then two, like soon as we get

something that works pattern-wise, we always want to keep it. Absolutely. You know, definitely want to keep that. Okay. Okay. So, um I think the biggest thing would be um how do we how do we get how do we get that new viewer to pop off, right? Yeah. Um and you've done that multiple times like you almost have a success sometimes. Oh, this is going to be really big, right? And then and then um sometimes it is

um but talk to me about um these videos right here. Um I bought the craziest internet obsession mystery box by Popart. Yeah. So well hold on. I bought so many cursed uh cursed Laboo toys, right? Yeah, that one I think resonated with newer viewers as well. Yeah. And then I try ceramic pottery for the first time. Mhm. We talked about that already, right? Yeah. Okay. So, when when we're really breaking it down, um when when I

what I'm trying to do is this Um and and we can get percentages and we can you know we can get that that whole amount but um I I look at No, I didn't want to do that. Give me one second. Okay. Um but but but what I want to do is like have a really good understanding between uh the new viewer and the content. Um, help if I would spell right. Come on. Come on now.

Come on. All right. There we go. The relationship of this u for sure. So, this brought in the um the most new viewers of all your your your videos. And then this is the second. This is the third. And then you have shorts there, which let's uh I just want to get rid of the shorts. Okay. So, let's go ahead and do the next thing. Um, so when I when I get something like this, um, I

I want to know as much as I possibly can on a specific video, right? And right here, uh, we need to look at the traffic sources when things came in. Okay? So, you overperformed in browse features. So, the the reason why that really took off was that hit your core audience and they engaged with it, right? But that doesn't last very long. If it's a good video, it will follow this trend where it comes back down

and you'll see another spike uh right right at the at the end of the seven days. You'll start seeing it rise up and it did and then it dropped off. Right. Yeah. What this tells me is is that it will be one that will always show up in browse and it'll attract a new viewer. Um and and then that gives us, you know, um a lot of parameters on understanding that relationship with the new viewer and

when they're coming on. So, this is when your new viewers come on. Uh, came down, hit, went back up, hit, and then in seven days it hit again, right? And then it's just slowly bringing it into that new viewer until it goes in. But it's going to guarantee this video will go back on the browse page and attract a new audience. And then and then um it's going to follow the same thing. But it won't be

just as high. It'll be lower. It'll probably be as high as this right here. But you're going to see that again. So, so I would say I would ideate around um this video. Um and it would be the cursed the cursed one right here. I would ideate on that idea. Uh because the booboo is hot, cursed toys is hot, you know, band toys is hot. You know, there's something something around that. Um and and then two,

it's like how do we how do we expand that, right? What do we need to do uh to expand it in a way? Okay. And so that would be a content play because like really good retention. Um you know have 20 minute average view duration is great, right? And so it's like I I would try to do something around that vein because I can tell you the highest ones dealt with Lebu and then some of your

ceramic stuff which is great and that's what we want to do. You love the ceramic stuff. You know the trend that was there. We just need to make it more open uh you know to this audience. Now, uh your latest video that you have, um I uh love I love the brand. Okay. Um it's so dope. Um like like um if we if we were going into um and I'm going to share my screen on this

uh if uh I love the digital circuits. In fact, they did a keynote at VidSummit last year that was just massive. Uh you guys like seriously when you go to Vid Summit you get so much. Um so I'm gonna share this tab. Okay. So I just typed in and I want you to tell me what's different um between your your color set and what you missed the mark on just for the thumbnail. Mhm. Definitely. I would

say like Pomny's colors. Uh yeah. Yeah. Yeah. But but what I'm saying is the the way that this looks is very digital circus, right? Yeah. And and then two, I want to I want to go back to your uh thumbnail. Okay. Um you know, and and you can see this, which is I don't like Digital Circus needs to be bigger. It needs to be more prominent. Um I would probably get rid of Real Opal. like that

doesn't that it's not anything related to what I think it is and make that digital circus a bigger bigger part of it. Um and then two your background um is is very distracting from it. So it's like what you need to learn is how they're how do we have a a background um you know that's more similar to what digital circus normally does, right? and and then and then two um if we were to break it

down like this, you can see what other other people are doing, but you want to you want it to feel familiar um with that that audience that you're trying to grow. So, this is a great um great thumbnail that can kind of show you some of the stuff there, but I would have picked something especially with with um with the uh character that you're going after um and and make it what it is so it makes

them stand out a little bit more or whatever that may be. um you know and and and there's ways to do it but like for me I think that was the biggest miss on this one. It didn't feel like digital circus. I mean we have character into it but it didn't feel like it right. And then and then two when you're doing it um it should it should uh be very apparent um you know that it

is digital circus because you're gravitating to that and I can tell you your viewer will love digital circus. Yeah. there the the amount of comments on that video and the love and the like people have been asking me to make the next character already. Then then that's what we're going to do. Okay. Even though even though that it feels like it underperforms, I'm saying it's not. Um I'm saying that it's bringing in new viewership and you

just haven't cracked the code on the new viewer yet. Okay. So So look uh um there's a term called UGC. You know what that is? user generated content. I talk about it a lot, right? And and and what that what that means is there are people that have been using Amazing Amazing Digital Circus. Um uh and and they've created content just like you did around Amazing Digital Circus, the IP, right? And so um let me just

do one. Um let me just show you one creator that's done it. And I'm not saying you're following that Phil, but when you when you understand what I'm talking about, then it makes most sense. So you have um you have Preston right here, right? That feels like he's in the world of Amazing Digital Circus, right? Totally. This um and then two, like look at this one. This is really good. The uh Amazing Digital Circus, you can

see the logo is something that's spot-on exactly what it is. It's big enough that you can see and you're like, "Okay." But then then the contrasting colors even makes it more amped, right? His Roblox uh same thing. It it literally is bringing one of the characters, but it's just like very iconic and it's like, "Oh, I'm I'm interested in that." So like as you're doing this, you can start seeing this too, you know, of how how

people are utilizing it um for your next one. So for your next one, you got to you got to get the thumbnail right and and then you got to get you got to get it to appeal. And what I would do is this. Um, and and this is something I can offer. Make it a series and and and do do the you want to do all the characters, right? Yeah. And then um we can get the

person that makes Digital Circus to react to your content. Oh wow. And and he'd do it like he'd do it in a heartbeat. You know what I'm saying? Um, and so, um, and and maybe there's like a a way that you guys can both benefit from it. But I know the audience that they've developed is the audience that you want. I think it can bring in that new audience, but it's not amazing digital circus is the

type of content, but it's the content that attracts your type of viewer is what they have um, and and what what you you need, too. So, it's like, wow, okay, let's make this happen. So, what I want you to do is remake this thumbnail where it's a three panel. Okay? And I I want Jack's like super like on point. Okay. Yeah. Like uh like like we're talking you're taking him out of the episode. Okay. And it's

super on point. Okay. It is what it is, right? And then you're going to see the transformation or the transformation is kind of blurred out and then we're going to see Jackie, you know, being salty or whatever. Okay. But like we got to land the plane on that. But what we want to do is focus in on their IP, which is Amazing Digital Circus, cuz we're we're celebrating that. You're actually UGC for them. You're promoting their

show. People love that show that says, "Do this next." Okay. Do you see Do you see how this is breaking down for you? Yeah. Yeah. It's that one of the things I teach all my students is small peaks lead to I mean, small tweaks leads to big peaks. And and these are like the small little details that will will attract new viewers. And what you've been doing was you're just attracting the people that will just click

on it because your face is on it. Yeah. And we can't have that. What we need to know is maybe there's a different style that will attract new viewers while not turning off your casual or your your returning viewer, but it's going to engage more new viewership. Well, the the regular viewers going to always click. If they see your video, they're clicking on it. Okay. casual viewers, I'm more interested in the subject that you're doing. Okay.

But if if that new viewership spikes up, then you're going through the roof. Okay. So, that's that's the other thing I'm I'm curious about is so we're going to I I really enjoyed making the sculpture, so I'm happy to continue doing all the characters cuz I love the show. Um, and but how does that work with Cursed and Laboo? because I feel like is that a direction that's going to work in tandem with each other? Well,

well, yes. Like don't worry about that per se. What we're trying to do is capitalize on something that your audience already loves, which is ceramics and seen you do like it's been in your past, it's worked, right? And you've done it in different ways. You're just doing it a little bit different now where you're doing it around an IP that's really hot right now and amazing digital circus is super hot. And so like you're you be

able to create content and do it and I think it could be bigger than Laboo uh for your type of viewer, right? So we want to do Laboo, we want to do the other stuff that's there, but this would be a rung of content that you're you're transforming, you know, every of their characters into ceramics. Um okay, great. I'm going to watch it and I'm going to watch how you bring your individuality to it. Um, but

it's it's it's more about um it's it's it's almost like a social jack where you know it's hot, you're coming on. They might say trend jack, but this is a social jack. I there's two different types of trend type things. Uh but this one would be a UGC play that already has built-in audience that wants to go deeper and it's the same audience that thinks the same way that would be attracted to this type of animation.

Roger. Did you love that? I loved it. So, let's do this. Um, I will give Kevin, you have to you have to wow me first. So, you give me give me some character transformations and then I'll connect you with Kevin. In fact, Kevin's coming to VidSummit. Uh, no, he's may I don't know. I can't remember if he's coming to VidSummit or not. Had too many conversations. Uh, he keynoted last year. Um, and and I don't maybe

he's not, but I'll I'll connect you. I'll I'll we'll set up a time that I'll just say, "Hey, take a look at this one. Would you be willing to jump on and react to um and we can set up a collab?" For sure. Awesome. That's very exciting. Definitely fire. Yeah, because guess what? They're they're nerdy, too. They collect everything. Like there you look at their product line. Come on now. They know they know the nerdom. Have

you ever seen their stuff? No, I have not. And I'd be happy to definitely give them some of the ceramic pieces I finish. Yeah. Let me let me uh you you have to check this out. Um because they're merch strategy is like the best. Like it it cleans my clock. Um let me see. Sorry. Like having too many tabs open kills me on this one. But uh that is relatable. I have like I just turned this

computer on and I have like 10 of them right now. Yeah. Yeah. All right. So, uh I'm gonna I'm going to showcase this real quick. Um but tell me this is not your audience right here. Look at this. Yes. Look at this. Tell me this is not your audience. Yeah, that is that is definitely things they would kind Oh my god. And the merch. The merch is so amazing, isn't it? Oh my goodness. This this is

your audience right here. Yeah. And and these I mean these help funded the full season like the little uh they and they have uh pop-up shops but then they are also in the vending machines in in um in Japan. You know they got these that they can come in and the collectibles on it. You know what I'm saying? But this is literally your audience right here. Yeah. They love collecting and they they love trinkets and collecting

just like I do. Yeah. see that? Yeah. I mean, I mean, there's some really really great stuff here. So, so realistically, yeah, we can uh we can do that, but the the more more important thing is getting it right. So, um what I would do if I was in your situation, which is, hey, we want to transform uh you know, these characters. I would binge watch the whole show. Uh the final season's not coming out till

later. The final episodes I think will be coming down a little bit later. Um, but you can get at least caught up on it or re-watch it just to see it. But I want you to to watch it and then read the comments. Um, because it's all on YouTube. You can read every comment and then just start say, "Oh, wait. This is my audience, too." Or, "Oh, these comments is really interesting." What you're going to use

that for is is certain phrases will be in your videos too because you'll say certain things and how it resonated with you, but how it resonated other you just created a relationship when you released your video. Yeah. See how powerful that is? Yeah. Absolutely. And then and then after that, I want you to go through the merch and then you're going to buy stuff off their store tonight that that you you're obsessed with a character, right?

I don't know if it was Jax was the one you're obsessed with or not, but you're going to buy everything. Okay? Because that's what you do. You collect, right? And maybe you buy their whole thing off their store. Like that could be a video. I bought every digital circus trinket cuz I love trinkets off the store. That's a great unboxing, right? Yes. Yeah. You see where I'm going with this? Yeah. So, not only do you have

a video idea series that you can do, but you also have a video idea that you can do where you're unboxing. You haven't done that in a while. Um, and then you can do, you know, it leads into a story where, oh, maybe I should start making ceramics of all this one. Even though that you already have that planned, it's just like, hey, yes, let's see that, right? That comes out, you know, which character should I

pick first? And they're like out of your collectibles, you can you can do that as well. I mean, it's a slam dunk by by getting a C story line that weaves in through multiple videos. Yeah. And I remember you were talking about that, especially with Deep Pocket Monster um and how well they do a story line that extends through multiple videos. I've been doing my homework. Yeah, I one of my students um Pat Flynn and Dan

Norton um literally have cracked cracked code in an oversaturated market, but they found their unique voice. And you know, they're they're students of mine and they still are students of mine in in a lot of the stuff that we do. And I asked Dan to come train every mastery student uh that I have and every, you know, inner circle student that I have. And he just opened up his kimono and showed him exactly what they're doing.

And it was brilliant. Um and so it was so brilliant. I'm like, "Dude, Dan, you need to go on stage at VidSummit because like we need you there giving the same presentation because it was that good." Like everybody's like, "Oh my gosh, this is so amazing." Um but but the reality the reality is this. What they did was was let people help them choose the adventure that they're on, but they they had a a journey from

video to video to video. That's what you don't have. Uh you're randomly putting it out through your buckets. What I want to do is that that C story line that kind of weaves in. Um it needs to be strong, you know, and and two, I'm obsessed with digital circus like that. I literally bought every collectible that's so on brand. Okay. Um, I unboxed every collectible. KK, that's so on brand. I'm recreating this into ceramics. That's all

on brand. Yeah. Now you have like seven 10 videos that's going to all work really well and I'm going to guarantee you this. You do it the right way. You do it the way that I taught you how to do it in channel jump and and you will have the biggest spike you've ever seen when it comes to new viewership. I can guarantee it. I'm I'm I don't know. I'm I'm like welling up because I I

really want this so bad. So, and you want to know why? Why I know that? Because I know what their full plan is. I was just on the phone with him and Mr. Beast and he was asking questions about some of the stuff that I was doing and wanted some clarity and and he's going down a path that is massive and and if he pulls off this off, which I know he will, um you're in good

timing if you're starting to create this content because it's going to be trending like you've never seen it before. So my next question is the cadence. How frequent should these uh should this specific you know amazing digital circus be? Because I can do it every other week. Should it be every pocket monster gave you the answer to that? And when he did the presentation I just go back through the presentation for those that want to hear

the presentation. There'll be a uh a good discussion. It won't get me the full kimono of what we did there. Uh because we just open up everything because we we all sign NDAs and stuff like that. So we can show everything. Um but uh in in VidSummit they might not share some of that publicly. But what I would do is is that is your next vein. So Laboo is your next vein. Amazing digital circus your next

vein. And you'll have ceramics that you're still building stuff as your next vein, right? But it's like marrying those all together so that you're like, "Oh, this is I discovered a character. I bought all the collectibles. I'm obsessed with this collectible. I unboxed the collectible. I I build the ceramic." That's like three or four videos right there. So, it's basically exactly what I did. Feed the Lubu audience, too, right? Um, but then too, like, do you

love this more than Laboo? Is Labu like you can even stir them up a little bit, you know? But it's great. And maybe there's a a compare and contrast. Buba versus Amazing Digital Circus. I don't know. You know, it like your creativity will go through the roof, right? Yeah. I can hybrid them into a sculpture. Yeah. Yeah. Yeah. Yeah. Yeah. But but the point the point would be is you got to go after the new viewer

and you can't do that if you're always doing the same thing you've always done. Yeah. And so we already identified which one was converting and it was it was lab leu was was really high and so was digital circuits was really high. And so it's just more can we create a strategy to go from there. Now, also in section 8 of channel jump start, I need you to go watch a specific thing and it and it

was a video that uh training video that I did where and I need you to do this like this week. You have to do it, but it was like creating a a journey for the viewer. Um, and and knowing where the viewers at in their journey. It's like the best video I've ever made. And it's only for students that I give it, but like literally it's the best video I've ever made. Uh, but that's in section

eight. I need you to watch it. And the reason why is because you need to granularly see what I'm saying um and and know exactly where people are at in their journey when it comes to this new strategy. And I think if you do that with your ideation, you'll know exactly, you know, how to create consistent content that won't be leaning into a trend, but will be a part of the trend. Okay? That's what you want

to do is you want to be a part of the trend, not just copying a trend. Yes. You want to become the trend and not copy that. Okay. Uh but seriously, like like the section 8 is is my favorite because it's the last section, but it's when everything comes together together and then doing stuff like this is all I'm doing is reinforcing what I've already taught, right? But it's about the personalization. So, a lot of people

that are on here uh don't realize this. Um they think, oh, if it works for one creator, it works for all creators. And I disagree with that. What I'm saying is you need to like they'll literally compare their success to another creator. I said, 'You can't do that. You don't have the same audience. No. And even when you think you have the same audience, you don't have the same audience. And I can prove it every single

day. I've learned that the hard way. I like how come I can't get that. Yeah. What we do is we compare our own journey and and who's coming on and we want to bring them as much value as we can so they want to stick around. They want to be a part of the community. They want to engage. But there's no data set that is exact exactly identical. It's impossible for that that to happen. Okay. And

you might think this this is the craziest thing in the world, but um there's a lot of creators that have uh number two channels um not poo channels, but number two channels where it's like your second channel like you have, right? And people discover them and like, man, I wish you would do more of this stuff. And like, dude, I have this other channel over here. Like, what? Why are you not seeing this other channel that

I have and they're discovering through a different way? It's the cluster effect of what I what I teach in section 82. And then and then two, um, what's even crazier is, uh, when we start posting on Facebook, I was out literally with Mr. Beast and we were walking down there and he's like, "Oh, there there's that guy." And you know that it's coming. You know that it's coming. Okay. Is that guy on YouTube? Oh, I want

to take He goes, "You're the Facebook guy." And I just laughed. I was like laughing the hardest. Like, okay, Jimmy, you're you're now the Facebook dude. Like, you're known as the Facebook dude. Like seriously, they don't ever go on YouTube. They don't even know you you you survive on YouTube. Oh no. It's reminding me of that meme where um I don't for those who play Fortnite, it's like, "Hey, look, it's the Power Rangers from Fortnite." You

know what I mean? It's like it's John Wick from Fortnite, so everyone's kind of relating them to a completely different Yeah. Well, I I want to tell you that it's it's fun. It's engaging. Um now, we're still doing this breakdown, guys. It's not We're not even close to being done yet. And I know we're like an hour and 20 minutes into it, but I do need to do a shout out real quick because one of my

favorite students of all time just popped in a super chat and that's RVer TV. He's by far one of my favorite students I've ever taught. He has the most amazing story that needs to be shared for the world. Um and and the power of YouTube. like he is literally when I want to help people, he is the type of person I want to help cuz like he has so much talent, so much ability. Um, but he's

in the geriatric stage of his life. Um, and and and and two, um, when he says this, knowing your audience is priceless. Um, he got to discover who his audience is and it literally transformed his life. Um, and that's why I want to give a shout out is right when we're talking about viewership and connection, this is the best story ever in the history of mankind because if you know his story and then who when he

got the aha moment, man, I need to know my audience and he started making content for that audience, he's he's it's transformed his life. There's not even close second, you know, to that. So, you know, for for me, um, you know, it it's it is what it is in the sense of of going on to YouTube, but the moment that you don't look very closely at your audience and how it shifts and where they come from

and what they find valuable, and you can't do that just on a one out of 10 or looking at your total views. You have to go deeper into new viewer, uh, casual viewer, and regular viewer. You got to dip into that because it it's going to impact. You're going to start seeing, wait, new viewership and and this one's really performing really well. What's happening? Well, your casual viewers are clicking on it. Or, wait, no, new viewership

and casual viewers are doing on it. Well, let's do more content like that. Well, why why was this so great? Was there something that we did here that it attracted more people like that? Um, so yeah, that that's there. Um, I'm going to bring in this one. Uh, Jordan says, "What's the most reliable way to test thumbnails before publishing a video beyond AB testing?" Um Jordan, um I I I I will never AB test in the

first four days of a video a video release. Um I want the test to be this and this is what I teach my students is a really great question. Um but I teach them to know their baselines. Is it higher than your baseline? Lower than your baseline? If it's higher than baseline, don't switch out the thumbnail. If it's mid or lower, you're going to guaranteed switch out your thumbnail. Okay? You're not going to change the title.

you just change the thumbnail and and then if it's mid, give it at least give it at least a a cycle, maybe 12 hours, and then switch out a thumbnail. See if we see a spike. And if we see a spike, kick, then back off. Then it went from a mid to um you know, a performing a higher than normal one. And then after that, a period of time, like like I said, you know, definitely 4

days. uh then I'll then I'll do a split test or I'll wait if I know it's a good video that's going to see a big increase on day seven because of the way that it's performing uh through browse. I'll probably hold off and do it around day 10 and I'll switch it and then I know that the traffic source like I'm looking at it through traffic source not through the the channel collectively. Okay, I'm starting to

lose my voice. That's not good. Get some hydration. Yeah, I might need to do that in a second. Um, okay. So, Jackie, why don't you just I'm gonna go grab just a drink real quick. Why don't you just share with you some of the aha moments that you you went through. Um, and and I'd love to to have you just kind of address just for a minute. It's just going to take me a minute to go

get some water. U, but just kind of like the aha the moment of what you got so far and then what you're planning to do as actionable things to do. Absolutely. Oh my goodness. I'm center stage. Hey. So, um, one of the biggest takeaways that I've had definitely the title because I never thought of the title of, hey, explain it to somebody who's going to share it. For me, that was that was a huge light bulb

moment. Um, the other thing that I realized, uh, which kind of does confirm through this deep dive is that my new viewers were just kind of not there. So, what I've been doing is just kind of grasping at things instead of leaning into what my audience has actually already been kind of hinting at. So, I think that's one of the other takeaways that I have. So, homework I have is changing a couple of those thumbnails, buying

a couple of those merch, leaning into what my audience has been almost begging for in the comments. And I enjoyed it. Been begging for it. Like they're please. Okay. Yeah. And that's the thing. So, what here's the other question since we're we're on that topic. Um, because I know that the next two characters that were the most requested were Kane and Ker, but they're not the most colorful characters. Do I go with what they You never

go with the most um most engaged one. First, okay. What you want to do is set the story of inspiring what to do. So you bought all I bought every digital circus trinket and toys and collectibles and then you unbox it and then whatever resonates with you and then also that that viewer from the audience uh because you can literally do it like a man I'm really torn to this one. I really love this one. This

why I want to do it and you go into it then it sets the stage of oh my gosh let let her do do what she loves instead of we're requesting because they're going to always request it. It could be the next in the cycle. Yeah. Yeah, you know, I'm doing this one, but maybe we do the next biggest character. Put it in the comments. Whatever Whatever that is, I'm going to be tracking this because you

know, I I'm drawn here. You might be drawn there, but we're going to get two big videos out of this. Yeah. Okay. Does that Does that make sense? Yeah, makes sense. I'm my my brain is already working on everything. Think about that. You're thinking about it, which is good. So, this this is the actional plan section 8. You're going to go back through that in channel jump start. It will help you. It'll help tie what I

just said into and it'll click even tighter. But it's more about the viewer's journey in your content. And what we're trying to do is create a viewer's journey in your content where it's intertwined. It's not just a one hit wonder. That that C story line is all the way through all the videos because it's taking you somewhere. Um, but we need to attract that new audience. Yep. The new audience is the amazing digital circus and it's

Does that make sense? Makes absolute sense. And I I I go hard or go home, so I'm going to go hard. Yeah. Well, and and and then too, it's just like um we're we're starting up uh another cohort of of channel jump start. It happens next week. Jump on those calls and and and you know, it's always good to to have a refresher. Um and and part of it that you need to do is like the

first three weeks be because it like the avatar training that I do is just off the freaking charts. And now you can have a different lens of how you're looking for trends. Even though you've gone through the training before, but now I gave you very personalized things to look at. And I don't want you to miss it. I want you to go deeper with that. Um, and and start maybe seeing things you haven't seen before based

on this conversation. Does that make sense? Makes sense because I feel like those who when they're new and then they come in, I think that's where they stay. But the issue is getting them to come in. No, the the the not not to come in. That's not your issue. to get in is actually to watch one of your videos. Viewers to watch one of your videos. So, that's your problem to have them come in. You're inviting.

They think, "Oh my gosh, it's the right place." But we need a higher influx of new viewers that will become our casual or regular viewers. Absolutely. Okay. Well, let's let's keep on keep on keeping on because I was able to get some water. Uh which is good, right? Okay. So, um yeah. So, I I like to look at that. And then um another thing that I want to look at is just everything that's performing in the

last 365 days. Um I love this view u because it helps me understand a lot especially when it comes to here. Okay. Um so you did a lot of videos with Mariah Elizabeth and they are some of your top performing videos of all time. Um, and you might want to consider maybe doing another video or two just because of the engagement that's coming in, right? And you're doing different things. Um, the the whole thing would be

um, you know, and you've done this cuz like she's in several of your videos, but I would say this the these are great great ways. And I love the brainstorm video ideas tab that YouTube gives you as well, and you can kind of go through that. But when I look at this, the one that stands out the most, believe it or not, is this one. Okay. Okay. And and the reason why it has a really big

average view duration, it's literally 49%. Uh that's massive. 21 minutes. That's massive. I always like to figure out what's going on with this. And um you mentioned, hey, I used to open up craft kits or whatever, but if you look, it's performing at a higher rate than most your videos, right? Mhm. And then two, where's it coming from? And it's coming from suggested videos. Okay. So, what what what I want to do is look at this.

So, browse feature and suggest suggested videos. Okay. We we like that a lot. But when we're coming into the advanced mode, um when you're doing this, it it's like um let me do this. I I hate that. YouTube, if you're on, can we fix this stupid bug? Um, so like to get what I'm looking for so I can go drill deeper, I have to say uh sense upload instead of, you know, it like I have to

switch it every time and it should just automatically come this way where I can click on this. Um, fix that bug, please. But these are the videos that um you know that are being suggested and they're all your videos. Right. Right. But this tells me the relationship of why that other video performed really well. Right. And are like are they here's a kit or an art kit? Is this an art kit? No. Mini food though, right?

Yeah. Mini art kit. They're fake foods. Okay. So art kit, but then it's also mini food trend. So you did two trends on this. No, these are actual fake foods. Like the mini kit is making miniature fake foods. Okay. If it makes sense. No, I like for me it's like this this I understand, right? Which is I got this kit and we're going to check it out, right? Um and I bought weird kits on Teeu. Right.

Right. Okay. And I just I didn't understand this one person because I I thought it was like making uh mini food, but you put it in a kit or is it a mini food kit? It's a mini fake food kit. So, it's just kind of like decoration. Okay. Well, I'm confused. Oh, well no no no no no no no no. What I'm saying is it's performing, but look at the title, though. I'm confused. Yeah. I I

want simplicity. on your titling that will bring in new viewers. I can guarantee it. Um, and you know the mini anything mini food Japan loves it and then too it's a craze with Gen A and Gen Z, right? But it's just like I' I'd probably try to figure out a different packaging for this one. We want to test it out. But the reason why we're coming into it is we want to know this craft kit one

of where this stuff's coming from, you know? Yeah. And you can see where the recommendation is coming from. So it's like way way in line. And then here again, it's a mini mini, you know, it was just a uh just a mini uh wrong fidget toys, right? Mhm. Okay. And that's the thing, a lot of these titlings were previous to channel jump start, but a lot of them had performed well. So, should I go back and

change the titles to be consistent with what we've done, or do I No, not necessarily. But if it's over complicating it, um that would be a great AB test. I don't know if YouTube has opened up to everyone the title testing that you can do now in AB. Yeah. So, if you have it, yeah, just just AB test it and you can, you know, that's what I would AB test and and AB this is the perfect

this is a perfect segue for that. Anytime that you can do this type of AB test, do only one test at a time. So, you can't change the thumbnail and the title. So, get a winner title first is what I would do uh since you have it. And then let's get a reinforcing thumbnail cuz like this thumbnail is good per se, but I think you can do better um like from scratch. I I don't know what

that means. Um get rid of that from your thumbnail. I'd rather see a bigger picture of you or or the mini food layout differently on it or I'm making mini cookies or whatever. Whatever it is. Like I really don't care. But it's like like I want to get rid of all distractions. The $200 I don't even know what that means. like like what I don't want to watch it if you pay $200. Well, just $200. So,

get rid of the $200, right? Um and and let's just get on brand, which is I like crafts and I like converting the crafts or I like doing this or I like mini food, whatever it is. Uh and then and then you're able to go from there. So, like get rid of that and then make it more presentable. So when when you go back through section two and three of channel jump start, I need you to

really hyperfixate on this because I think where you're missing the mark a little bit is you're over complicating your thumbnail style and you need to be simplifying your thumbnail style. I agree. Okay. Okay, great. So, so all these look good. So for me, um you know, when when I'm coming in by traffic source, that's great. Um, but we know that that traffic store breakdown um is is decent, right? So, I mean, this is I love to

see this right here. This is really good. But the problem is going to be with new viewership, right? So, if we break it down uh by new viewer and we can kind of go, you know, um more um more fixated on it. Um you know, you had really good impressions. A million impressions for new viewer is massive. Uh but it didn't convert very well. No. Um, so we need a lot more and and your returning viewers

had a ton of impressions, but that converted about where it needed to be. So, you need to be at least in the same range or higher um on on your uh impression clickthrough rate. So, this tells me there's a disconnect on the title and the disconnect on the thumbnail of of this one that you might want to tweak, right? And so, we might might want to do an AB test on it. Uh but for me it

was just more about okay it is bringing in uh and reinforcing some of the stuff and we see a higher um you know a higher engagement point and it's a great video um that you've done over the years but maybe we need to to uh since it's you know it's a few has some age on it maybe this is one of the first things that we're actually going to split test making this simple thumb a simple

title but but keeping the the key words that need to be the name and then maybe looking at the thumbnail next. And so if we can bring that up even higher, it's still being recommended out. It's still being suggested out. Um, and it's not going away. It's one of your top performers. Um, we just want to make sure, can we can we boost it up again? Because if we can, then YouTube's going to put it on

browse and it's going to get you new traffic and we'll get more new viewers coming into it. Okay. But to do this, the best way to get something that's been performing in the past to perform better is what, Jackie? What do you think that is? to follow it up. Follow it up. You got to make another video up. So, make sure that you do one of the videos that would be related to your craft kits, right?

So, in that case, would it be um a team craft kit unboxing? Yep. Okay. I have I have one in inventory ready to go. Yeah, that's correct. But but you're going to make sure that the uh what I taught you in channel when it comes to titling that we keep that same titling. Yeah. um there and and you might I do the AB test now so that you can you can see what your title should be

based on on on that. Does that make sense? Okay. Yeah, makes sense. Okay. Go ahead. I was going to say, is there anything that I need to remove from my inventory of video production? Something that is not benefiting me at this time. G give me give me give me what you what you said in the beginning. Um because you had the ideas and I just put it off until this conversation now that we looked at the

data. Oh, what do you mean? Well, when you say get rid of stuff, what do we what do we talk about? So, is there something that I should stop doing in terms of my videos? Should I stop just keep the same types of buckets that I currently am working with, but just but we broaden reach, right? So, what what you're doing and this is a very common thing, Jackie. What you're doing is talking to your love

group. Okay. And you're really good at talking to your love group and they they like to respond to your love. Okay. And and it could be a heart. I love them. I love them. I really do. Okay. But that's your love group, right? Yeah. We just need to extend that love group a little bit wider. So you're you're focusing so much on your love group that you're missing the potential viewer. So you know how obsessed I

am with the potential viewer. Yes. Not the new viewer, but the potential viewer. And you got to say, okay, who are those people? Okay. And I can tell you, Amazing Digital Circus has your viewer. It is your potential viewer. Not everyone, but there's a higher probability that if they like collectibles and stuff like that, they gravitate to amazing digital circus. Well, guess what? That's your avatar, right? Like, not everyone likes the the animation. They think it's

cringe. Okay, great. Let's let the boomers over there think it's cringe, but it's like some of the best content freaking on the internet. Yeah. So, like for me, it's like we need to understand what that is. And so, I I need you to take that love group and expand it. And I want you to say this. How do I how do I make my videos to be more welcoming? Okay. And And if they're more welcoming um

without losing the the secret sauce that will convert them into a casual and a returning viewer, uh uh I'm sorry, a regular viewer. That's what we want to do. And so for me, it's it's like it's like going all in on the unboxing of digital circus, going all in on like getting obsessed with it where it can lead to your strategy, but then letting people know what you're going to do because like what what what happens

is they request it. They say, "Oh yeah, you requested this video, but there's not a through line, right? I am so I literally I'm I'm just uh regurgitating what I told you, but in a different way." Hey guys, I just love Amazing Digital Circus. I was, you know, doing this one and I was like, man, I got to watch it again. And I just binge watched the whole season up to this point and now I'm obsessed

with it and now I'm going to go buy every freaking trinket that we can and then we're going to we're going to unbox this thing, okay? Cuz you're obsessed, right? And then that leads into an unboxing video. Okay, the unboxing video is great and now you want to recreate. This is so great. like Jax is my favorite. Like we got it, you know, we did that. Okay, great. We need to do more than Jax because I

thought Jax is my favorite, but no, he's not, you know, and then you can pick that character of that. And when you do that, then you're like, they're all primed now for you to to watch three videos now. They've watched one, two, and three. You might even get a fourth video out of it because once they do that, you say in in the one you're unboxing, "Hey, I I love this one. You might think that you

would want to see another one." put in the comments because I'll not only do the one I'm doing, but I'll do the next video after that one of the one that you picked because I got to do this one and I'm obsessed with it. You know, you're wearing all the merch and everything of that character. Banger. Banger. Yeah. And what that does, sorry, I get animated when I get excited. But what that does is it brings

in a new audience in a new way, but it doesn't change who you are and what you're about. It just makes it more apparent who you are. M and when you just binge watch a show and you're obsessed with it and you you you don't have this in your title. Well, you might. I bought every, you know, amazing digital circus, whatever. Okay, great. Um, and it can cost you a dollar amount. I really don't care. Um,

but it's just like that that is great content. And then it would be, okay, now I'm transforming this thing that I love into ceramics, you know, or sculpture, which is great. Okay. And then I'm going to mel these. I'm going to do everything and inspired by and I'm going to mel him back to, you know, Glitch Productions and Kevin. Great. And maybe he comes down the road where he's reacting to some of this stuff. That's great.

You see where that is? Yeah, I see. And I I get as obsessive and I know my audience and the potential audience that we're tapping into is going to get as obsessive, too. Yeah. Well, no, let me let me just say this. Um I we we met a while back and from the first time we met we just we felt like we were kindred spirits like at least from my point of view, right? And and um

and I know how you operate. I know what your strengths are. I know what your weaknesses are as well. And then two, um we might not like all the same little things. Like I'm not I'm not a crafter. I'm not a collector, but I love to nerd out. Like I I I do, right? and and you you shared with me Japan, your love for Japan, and I'm like, man, I always wanted to go there, but then

you you explained what you experienced, and I'm like, why am I not there already, you know, and and so I was able to get, you know, green room access to the Star Wars celebration in Japan, uh, just through work or whatever, so I can be back with all the actors and people that play and I had the big whatever. It was really cool. It was a real cool experience. Um, and and I took I took some

Well, I didn't take it. They were having their honeymoon. My my niece and nephew, uh, they got married and they delayed their honeymoon so they could go to Japan because he's like obsessed with Star Wars. Like, he has tattoos, Star Wars, he has every collectible, blah blah blah blah blah. And I'm like, what a great great gift for a wedding to get them in the backstage that we had private access. Like, we had our own little

card. We can get into anywhere. Security didn't even mess with us, and they go do whatever they want. And I did it more for that than for me. But I wanted to go out in Japan because you were telling me that you're like, you got to go here, you got to go there. This is what you're going to love here. This is what you're going to love there. And it's true. It's like one of the most

amazing experiences I have. So for me, um, I did the celebration for my niece and nephew because they're hardcore fans. Um, you know, I I I'm I'm a hardcore fan that doesn't collect, but he's a collector. Collector, okay. And he's obsessed with it. like he wanted 24/7, you know, didn't want to miss anything and that's awesome. So, I just got him access, you know, and so for me, I went in uh to their main presentation that

they were announcing everything and I got to meet, you know, a few of the big directors and stuff like that, which was great. Um, but you know, for me, um, I wanted them to have that experience, um, for it. But the reason why I bring this up is is sometimes you don't overmplify your your your passion. You just do it. Yeah. For you to grow your audience, you have to overamplify your passion. Okay. Okay. Yeah. And

and I know where your brand's at and I get it and it's it's all that other stuff and it is you and that's what it is, but there's an excitement around nerding out. when you told me I I seen a twinkle in your eye when he says Japan and I we we missed each other what by a week. I can't remember. Yeah. One we're literally like one week apart when we went there. Like we totally missed.

But when you're when you're you say that it means something to you, but it's not like it's not like the Japanese culture or anything, but it's it's it's more about their subculture, their pop culture that we nerd out on, right? Yes. And and and that right there is is the sparkle that you need to have. So when you're talking amazing digital circus, you need to have that same sparkle. You have to be obsessed with it. Yeah.

That obsession will lead to people that says, "Oh man, I love digital circus. I'm going to give this a try on the video." And then they're going to lean into you say, "Oh my gosh, here's this sub community I didn't even know existed." And then they're going to share it with their friends and that brings in new viewership. So you have like this feedback loop. So, the reason why you want to binge watch it again is

because then you can literally legally say with authenticity that you just binge watched it and you're obsessed and I'm now going to go buy everything. It gives you it gives you a why for your what. Now, uh I just want to tell everybody we go way in detail on ABC storyline. I'll tell you what I believe that it is the way that I teach my students which is the a story line is what your video is

about. Okay? Like, I bought every amazing digital circus trinket or toys. Okay, great. That's what your video is about. But the why is your be story line. Well, why did you do it? And and that's kind of where I feel like you're weak in your content is why you're doing it. Yeah. Um and you can't do it cuz I I know it's going to get views, so this is why I'm doing it. You You're like, "No,

no, no." Like if you can get your excitement like you just have for Japan around certain trinkets or whatever, then that passion rubs off. And so the why you're doing it like I just binge watched the whole amazing digital circus and now I'm compelled to buy everything. Yeah, there's your why. Then your C story line will be man don't collectibles we love them and I like to not only collect them but I like to transform and

make my own creation of it. That's your C story line and it extends through multiple extends through all the whole thing. Ah now now let's just say the light bulb just clicked on. I just seen I just seen it right. Yeah. Yeah. Yeah. Okay. So what I'm going to say now is you're the one most talented person that I've ever met. Like you have been and and sometimes you doubt yourself too much. You beat yourself up

too much. And the reason why is you're looking at the wrong metrics. Like I want you to look at your success rate is bringing new people coming on and they're discovering you and and they're a part of your community. And I think your community needs to be stronger. You need to reinforce that community as much as you can. Um because it's a sense of belonging. And I told you this before, I'm going to say it again

now. You know how to feel out of place. You know how it feels. And and you're just different. and and and you have that desire to to talk about the stuff that you're into. And so friendships and gathering is really important, right? Especially when you come from a different country into another country speaking a totally different language and then and then you're you're just like, I'm literally really out of the place and now I'm over here

artsy fartsy and nobody wants to even talk to me, whatever. But there are billions of people that feel the same way, maybe in different ways, right? and and to hundreds of millions of people that feel exactly the way you do. They just don't know you you're around. They don't know your community's there. So, what we want to do is switch your focus. And this is what I'm going to say, and this is the aha moment for

you, okay? Your focus has always been on your core. I want you to focus in on the potential viewer. Yeah. Because if the potential viewers coming in, they are your core. Yeah. Okay. They will convert. They'll feel like, "Oh man, I finally found a place where I belong. I can nerd out here because like literally the channel's nerding out. Yeah. So, it's just like we can, right? And we all love what we're into, right? Yeah. So,

this is something that I need you to just change in your mindset and then and then vow never to slip into that trap. Um, and the trap is, can we let's be hyper sensitive of where our traffic's coming from, who's actually our traffic, and then really specific. Is it new viewers? Is it casualers? Is it returning viewers or uh regular viewers is what they're calling it now. Um, and and we we want to make sure that

every video arch that we're doing will bring in a new audience that will become our casual and regular viewer. Okay. Okay, a lot to digest. Now, the good news is this is not your first rodeo, so it's like you've done this before, but it it should have bigger meaning now because we've just solved a big problem for you, which is, hey, I was thinking through video and series instead of weaving a storyline that connects everything. Yeah.

And you got to connect everything. You have Absolutely. And and it's funny because we're we're back kind of full circle because the first time when we met years ago, I was kind of in the same I guess same hole. Uh and after we had our conversation, the channel saw such amazing success and I mean you you even uh allotted me a spot in your book too and I came to VidSummit. Um so I'm I'm very hyped,

very excited. There's like this fire under me right now and I'm I'm I'm very very um I don't know how to explain it. It's just there's there's it's in the air. There's there's something in the air that I'm just extremely hyped about and it's it's really it's in here. It's it's hard to explain, but it's Yeah, exactly. Someone's saying it's very powerful stuff. Very emotional and I feel it and I'm so excited about it. Yeah. No,

it is. And it is. Um, you know what what I've noticed with you is life can get overwhelming. Um, you know, it it can um and and sometimes we get so busy that we just get in a rut and you need to be surrounded by people that actually get it. So, the main reason why um I started channel Jumpstart was I needed to spend more time impacting more people. Um, and I I can only do one

on-one so much, you know, and so I need to do one on many. And that's why we did the book. That's why we did um you know channel jump start but I wanted it to to actually help the right people right which is u people that that can give the world something um you know in positive nature like they can bring positive content to the world and your your content has done that for a lot of

people and so it's my honor to just coach you and help you along the way for that but you lost sight of the most important thing and then and then when I heard that you're coming back and being a part of the group. It's like the most important thing is like you got to surround yourself with people that just get it. And that's why I created channel Jumpstart because it's not only a system, but it's a

community of support. Like we have the best community of support when it comes to creators. We really do. Yeah. And so that that's what you get for channel Jumpstart. So I I want to do the two things um right now. Um I know if you found a lot of value, go ahead and put it in the comments. Um Jackie, would you just take a minute u because you you know the raw real me. just take a

minute. I'm gonna uh get the giveaway tool because we're gonna give away some tickets to VidSummit. I want to be able to do that. Um but if you wouldn't mind just taking a minute and and and sharing with you about Channel Jump Start and how it kind of opened your eyes a little bit and I'll get the giveaway tool ready to go. Absolutely. Yeah, 100%. Am I center st I'm center stage again. Um so yeah, channel

jump start is one of those things where I hadn't thought about it uh for a couple years. I feel like sometimes as a creator we have these journeys where like I'm doing okay, I'm doing okay and then oh I'm not doing okay and we're trying to look for that community and as Darl said it's a community of people who get it because as a creator it can be very lonely and I think a lot of us

here probably feel exactly the same when it comes to that sense of community because when in other jobs we have colleagues but as a creator who do you talk to and who gets it who isn't necessarily someone in that sphere. So for channel jump start when I first joined in um I was first listening and uh going through the lessons and every section was full of gold nuggets like I I I thought I knew this but

now I know it and now it's reinforced and some of these things I was doing but I didn't know that I was doing and I was like that's why I was doing well back then. Oh, okay. this is what's going on now. And then through the weekly meetings as well after these lessons, um just the people there are absolutely phenomen. But every lesson came with its aha moment and it's like, okay, that's what I need to

do. this is how I was doing it and how I can improve on it. Yeah. And and um I I got the giveaway queued up, but I want to just kind of reinforce uh channel jump start a little bit. Um channel jump starts a system and I want you to see how I see YouTube. It is different. I'm telling you, like when you go through the eight weeks of that, you pretty much have everything that I

think about when we're doing YouTube. And there's a lot of people that go through it and we have this motto of once a jump starter always a jump starter. That means as long as it's online you have access to it and you can go through any group that we have. So it doesn't go away but you get just the added benefit because every during those eight weeks I jump on a Q&A and I answer very specific

questions that's being asked on that section. And I just want you to have clarity because there's there's this one little aha moment that needs to happen for those for that small tweak to make the big peak. And so that comes on after the 8 weeks, we do more of what we just did here today, which is I break down channels. Um, we get into advanced strategies because now that you know the basics, the basics is the

foundation of the channel jump start system. Um, and you can read the YouTube formula. It's the same system. We just got go way deeper. Um, you know, it's a lot of lot of homework. I give a lot of assignments. It's not easy. Um, they're not willing to do the assignments and I don't want them to be a part of our community. I just want people that once come in and crush it. And then after the 8

weeks, I feel like I can finally actually have a conversation with me because everybody's at the same page and we're seeing YouTube through the lens that I just taught you. And then I don't have to have this preconceived idea of what you think YouTube is because I just showed you what YouTube is. And then I can literally reinforce anything that was being said. And in fact, on this on this specific call, I even said, "Go to

this section. Go to this person. Go to this video and this section." I I said it like four or five times because she knows exactly what I'm talking about. She already went through it and we already did like we're not talking a small training too. We're talking like hours of training and very very specific assignments. It's like my like the one on in section 8 is like my best video I've ever made. Um and it and

it's helps you see through the lens of the viewer. But I couldn't make that on on day one because you never had the foundation until you had the whole thing. You can see the whole complete picture. Yeah. So, uh that that's where it's at. So, if you're interested, there's a link in the description or Chantel will put it in the chat. Uh we are starting another cohort in a week and we'd love to have you. Absolutely

worth it too. If I can just say something really quick and what Darl is saying about seeing YouTube from his perspective and his lens after a few um sections and just have seeing those meetings. I don't know Darl if you have it. I had sent um like a table because I wanted to really deep dive into how am I categorizing my videos based on what I've learned. And I've made like a whole spreadsheet and she has

and and this is like like um I can see how she nerds out over this and it makes me happy because I nerd out over that too. So um let me go ahead and um show this real quick. So yeah, I mean yeah you're you're geeking out on on this. And then and then too there's another another one that we let me pull it in real quick. Um, uh, let's see. Yeah, I mean, totally totally geeking

out over this, which is great, and we love it. And there's more stuff that you sent. Um, but but the reality is this, when you really break it down. Um, and and this is coming from me. It's just like I I just want you to be really focused in on you as a content creator, that you're treating yourself like a business. You're building a team so you can be more sustainable. We all go through that. But

it's more about how do you how do you know who your audience is and how do you know what they're going to like and how do you know who you are as a creator and what you're passionate about and how do you marry that all together to actually do a a you know amazing audience development which which is what we're talking about here. Uh but Jackie um really really excited uh for that. But we got to

do a giveaway. We got to do a giveaway. Okay. Let's get hyped. So So let's go ahead and we're gonna do this. I'm going to share a screen here. This is a screen. So, just type in VidSummit. Um I a hashtag or whatever. You just do VidSummit. Uh we want to give away a couple uh gifts, which would be a ticket to VidSummit. It's happening October uh 7th through the 9th in Dallas, Texas. Uh we will

not pay for your travel or room aboard, but we'll give you a ticket. Um but if you put VidSummit in, you will be entered in to win. So, we're going to let that kind of go on for a second. Uh, and then as that's kind of filling up, we'll just kind of have a conversation of when you went to VidSummit for the first time. Uh, what did you think? Oh my goodness, the energy. The energy. It's

such a contagious energy and you meet people you never thought you would ever meet just by being there. And so the experience was just getting there and and feeling like a student again and getting that excitement of seeing all the experts talk about the things they know and they love. And so you're you're feeling that energy on the stage from the people around you sitting there and just the environment feels like home. It's hard to explain,

but you feel like you're home. You feel like you're somewhere where you belong because everyone just makes you feel so welcome. and Daryl's team is just absolutely phenomenal in making it when I got there because I'm I know I'm an introvert and I'm a little socially awkward but I felt so welcome and I I'm looking forward to hopefully coming there soon. Yeah, that's great. That's great. So, I'm I'm going to just show real quick. It it

is big. It is fun, but it's still intimate. We have a lot of intimate conversations. If you want to check out the schedule, um we are updating live. I'm getting ready to announce some other keynotes that are coming on. uh but you can go go into each of the sessions that are there. And then two, we're actually we added an extra room. So we actually have four rooms going at once outside of the keynotes. And then

we're adding uh uh a lot of workshops now. That was a really good te test that we did of getting people to do workshops. But we have like Lionus Tech Tips. It's going to start out with the keynote and then my one of my favorites like I I wanted to get Cody Sanchez on this and Cody's going to come give one of the most amazing keynotes of all time and then also Mia Maples is is coming

to like her keynote is going to be fantastic. So it's like so super great. Um, you can get all the information here, but I I think my whole thing for you guys is if you can't do this, we have the the V uh digital pass, but that digital pass doesn't become live until a week before the conference. And and we will sell out. We actually have um uh sold out more hotels now than we've ever done.

We've sold out four already. And and we're not we're still more than a month away. And you know, it it it's going quick. Um, so definitely definitely definitely if you're serious, do it. Um, and then let's go ahead and do that giveaway um, you know, tab here and let's see who wins. Should we see it? Let's see. The winner winner winner chicken dinner is Driving with Miles. Alrighty. So, Driving with Miles. Congratulations. Um, I'm going to

go ahead and take a screenshot. Uh Chantel, if you could actually uh help him, that would be uh fantastic. But we can't just do one. We got to do two, right? Don't we got to do two? Oh, heck yeah. Let's do it. Alrighty. So, the winner is John Pull. Oh my god. No, he literally wanted to get an extra ticket. He wanted to bring someone with him and I'm like, "Dude, John, I can give you a

ticket." But he's like, "Huh?" Uh, so this actually does something for us. John Pull uh is is uh one of our accountability coaches in Channel Jump Start. But John, you won. Hey, you can bring your daughter now. Come on now. Come on now. Let's go. All right, let's do it again. That feels like I'm cheating giving it to people that Let's go. Oh, this is exciting. The power of three. Come on. Come on now. Third time's

a charm. Yep. Yep. Yep. Ah, the way back. Okay. the way back winner winner. You all get a VidSummit ticket. That VidSummit ticket is good for you alone. Okay? So, if you're not coming, you you can't give it to somebody else or anything like that. Uh if you're not coming, it just transforms into a virtual ticket. Uh but we're not paying for a hotel. We're not paying for travel, but you actually get to go into the

show. So, uh really really grateful for that. But I want to do one other thing. What do you want? What do you think I want to do? Knowing me? What do you think? There's so much I can think of right now, but at the same time, I'm I love it that I even stump you of what I want to do. Okay. Yeah, I'm so stumped. Why don't we give away Oh wow. So, go ahead and put

channel jump start in there. Wow. I will give away a mentoring program that's worth a lot of freaking money. Gold. This is worth $6,000. Gold. So, jump in there. I'll give you a little bit of time on this one. Uh but but put channel jump start down. This is getting real. Make sure that there's a space in between. Um you want to do it exactly how it is. It doesn't pick it up any other way. So,

do it like this, guys. everybody. I didn't do it as one word. I did it as two. Okay. I stopped breathing for for a split second as soon as I saw that. That is You are so generous. That is absolutely phenomenal, y'all. Do do you know I I I want to share uh a secret. Um and and this is true. Um I since channel Jumpstart happened, 10% of the people that come on, I give away for

free. I I either look actively for people or I find a way to give away something. There's something, you know, when you do it for free and you're bringing the right people on, that's great. But when people expect it for free, I don't want I don't want to be surrounded by them, you know. Um I I want, you know, people to come in uh very very specific, you know, and and I want to help them. I

like to do it like random like this at times because hey, if you're watching, you know, a two-hour live stream, like let's make it worth it a little bit. So, we gave away some VidSummit tickets, whatever that may be. Uh, but but realistically, the biggest thing I can ever offer any creator is my time. And I I can only have a minute amount of time, but I I actually put more time into uh the the community

of Channel Jumpstart and helping them. I mean, people come to my home and be trained two solid days like like I invite them into my home, right? Uh we have these uh resorts that we go to like in in April, I'm sorry, in December or January. It's January. Sorry, I'm getting mixed up. So in in January, we go do a getting warm channel jump start. So we have to go somewhere where there's an ocean, warm water,

you know, we can go out and play and all that other stuff. And then and then we do another get together uh in in the beginning of summer, like leading into summer. Um and then we do uh a get together at VidSummit, too. like VidSummit's a full day after VidSummit is amazing. Um, so like for me that's that's what it's all about and um that's where I want to put my energy and time. So let's go

ahead and do the drawing. Now this I'm kind of nervous a little bit on this one because I want to make sure that they're going to truly appreciate um you know truly appreciate it. And if you're our jump starter that you went through before you can give this to someone that you feel like would be there. So, Med Nerd, Med Nerd is the winner of Channel Jump Start. And if you don't want it, you can give

it to somebody else. Uh, that's that that's okay. Um, but Chantel will reach out to you. We'll get connected. We'll get you on there. Um, but seriously, that this is this is something that we love to do. Now, another another thing is um uh just to let you know, um, Channel Jump Start is is for everyone. Um, if you want to make good content for the world. If you want to make bad content, I've literally rejected

more people coming into Channel Jump, it's not about the money for me. Um, it's about my mission and I want to just put net positive content in the world that will uplift the world, not destroy it. And so, we we've literally protected our community and Jackie can uh attest like we have the very best people in that group um that just get it. They get the business side, they get excited, they like to geek out like

when they're doing roasting and stuff. That happens frequently. They're thumbnail roasting, title roasting. Uh we have these deep dives, not only coming from me, but from the head coach Justin Smith, who's amazing at it. Yes. And then and then two, uh his little Padawan learners, Kelton Eaves, who he's literally he got that gold play button over here and the gold play button down here when he was younger. And he knows he's like for him to do

what he had to do, he get a you have to get a play button. and and YouTubers want to hire him, but he wants to do what I do. I'm like, "Okay, you can't work for me, but you can work for Justin." So, just Justin's uh been mentoring him and I've been mentoring him a little bit, too. But I want to just be dad. You know what I'm saying? Uh but we we have some great things.

And then we have Jackson uh you know, on the team, which is brings a lot of energy in and and you'll be if you're coming through channels, jump, I'm sorry, you'll definitely know who Jackson is. Yes. Uh but for me, um that was the the whole thing. And um just keep in mind I'm just looking to to uh help accelerate someone to be where they should be uh because of their content. And I I found people

making amazing content, but there's just these small little blocks that they have that they need to transform. And once you learn the way that I see YouTube, it goes away and and you're able to expand. So really grateful for the winners today. And um honestly we we we have something um uh that we've never had before at VidSummit and I want to I want to share you all with that. Um so four years ago I I

noticed that VidSummit was a bro fest. It was and I'm like how do we get more female creators there? And so I I been mentoring a lot of female creators now the top female creators on the platform and and they've been doing the system. now they've been helping people too and so uh these people actually are still around there. Uh but this when you when you see the full complete schedule of everything that's announced and the

speakers we have more female keynotes than ever before. Uh we actually have more females than ever before. And the reason why is we put emphasis on it and and then two we expanded the pool of of of female creators um and they're coming in droves. And so th this is this is big. Okay. We have a I can't go into details yet, but there's a a gathering of female creators before VidSummit starts and at the ending

there's a fashion show um at VidSummit and we're bringing in so many is so crazy when you look at it and it's finally at a place where I feel like it's the right type of blend of the people that like I just want to work with creators that want to expand their their media empire. I want them to just expand their their their company and and to bring in multiple ways of income. That's what gets me

the most excited. And I don't care if it's a male or female. I just want to work with them. Uh now, I noticed there was a deficiency. So, I'm like, "Oh, let's address this." And now we're seeing the the influx of that. And so, uh for me, I can tell you right now, um it's for all creators. All all all creators. It is because you're surrounded by the right type of people. And then two, uh, we're

we're elevating, uh, VidSummit in ways that we haven't announced yet. You'll you'll see it as it rolls out, but you'll want to be here this year. I can guarantee it in person. Very very much so. So, I am John. John asked me, Daryl, are you in the fashion show? No. No. We want people to watch the fashion show. I only have one fashion. Black shirt. I would watch black shirt. That's it. No. Black shirt. Like there's

no fashion with that. This is called I can get a six-pack on Amazon. Six pack of shirts on Amazon for 19 bucks. That's what I do. Okay. They get dirty. Okay. And and my wife says, "You need to buy another packet." I buy another packet, but we keep the shirts. So I I got like a lot of shirts. I go like 10 weeks. Okay. So no, John, no, that's not not happening. Uh for sure. Um so

yeah, once again, um go down below in the description if you want to go deeper with me. There's the book. Um there's VidSummit. There's Channel Jump. Uh for me, I want to just help you be successful. And Jackie, um honestly, it has been a pleasure and I can't wait to see you implement some of the things that we did for this really big deep dive because the aha moments are the missing pieces that you need to

succeed. Thank you so much. Any last words before we go? I'm just so excited and really grateful for this and everyone who's been here. Um, I really recommend deep diving more into whether it's the book, Channel Jump Start, VidSummit, or all three. Um, because really we get so stuck in our heads and we make this narrative in our minds and we can't get out of it until we have someone sometimes who guides us in in the

right direction. I'm looking forward to having a live stream with you in six months and you know doing it again up and you're doing it consistently but we're coming into the golden times which is fourth quarter. So yeah, let's let's have this activated before fourth quarter. So yeah. All righted. Thanks everyone. Um so grateful for you and hopefully our our you know cross will cross paths you know that VidSummit or whatever it may be. Uh my

whole joy about putting content on this channel is a way to give back. I I'm not like doing daily uploads. I'm not doing weekly uploads. I just come on when I'm like h let's bring some value because I have a lot of stuff going on. But my passion is really to help mentor people uh in in the YouTube space to treat themselves as a media empire and then having all the components because like AdSense is only

it should only be like 20% of your income if not less. um it shouldn't be 90% of your income because then that's not sustainable. We need to get a sustainable way and that's what I teach is hey let's know how to how to grow an audience and then and then we move into the next phase with the ad events pages then we know how to optimize the audience and then convert that audience into money. Um and

that's what we want to do and you can do it in so many different ways outside of YouTube. YouTube can just be that whole thing but that's what I teach and I'm just grateful for you all and grateful for you Jackie for jumping on. Thank you so much. Grateful for you all. Right. So go out and have a productive day. Bye now.