YouTube Growth Secrets: CTR, Audience Retention & Viral Ideas

[00:02] so many views and subscribers with so few videos? There are monetized their channels with just one video. So, let's find out the secret behind this. Before that, let me tell you that I currently run two channels. One of them has 25,000 subscribers

[00:17] and the other has over 50,000 subscribers. I think this is enough about me. Now, I have only one question: magical topics. Now, understand that YouTube2 has both audience and creator,

[00:39] audience. Let's understand this better. The algorithm collects data from two places: first, viewers, and second, the creators who make videos. Now, a creator tells the algorithm what language the video is in, what country the video is from, what is its

[00:52] IP address, what is its category, whether the video is for children or adults, what is its title, what is the description, and much more. description, and much more. Now, let's talk about it. From the viewer

[01:29] You can't know if your video is good or not. You can know, but how. Let's find out. The algorithm looks at the data, not your video.

[01:48] but CTR and AR never change. First, understand well what CTR and AR are. CTR means Click Through Rate. CTR tells how

[02:00] many people clicked on the video when it was shown to the audience. For example, suppose For example, suppose you people clicked and watched it, then your CTR was 10. Now, suppose you

[02:16] sent it to YouTube2 people, out of which 45 people clicked and watched your video, clicked and watched your video, then these 1000 people gave a CTR of 4.5. Now add this up, the total impressions are 1000 + 100 = 1100 and the total views are 45 +

[02:31] + 100 = 1100 and the total views are 45 + 10 = 55. Now, a simple formula to calculate CTR And that is Views Upon Impressions Multiplied by 100 i.e. 55 / Impressions Multiplied by 100 i.e. 55 / 1100 * 100 = 5. So the CTR of your video is

[02:45] 1100 * 100 = 5. So the CTR of your video is 5. Now suppose someone has a 5. Now suppose someone has a youtube3 of 20, then obviously youtube2 youtube3 of 20, then obviously youtube2

[02:57] more people are clicking and watching that video. And this is what

[03:11] bring youtube3 and your video will go viral. But if I tell you from my personal experience, if the CTR of your video is more than 7, then it gets a good number of views. And I am not saying this out of thin air. Look, this

[03:24] is the most viral video of my channel and its CTR is 7. But it is a simple thing. Make your thumbnail as attractive as you can because the higher the CTR, the more chances there will be of the video going viral. Now the second factor is AR

[03:39] i.e. Audience Retention. Suppose the duration of your video is 7 minutes, which Out of 10 people, three people watch for 5 minutes and the remaining seven people watch for 2 minutes and skip, so the duration for 10 people will be audience multiplied by duration i.e. 10 *

[03:54] 7 = 70 minutes. But for how long did the audience watch it? Three people watched for 5 minutes Three people watched for 5 minutes 3 out of 5 = 15 minutes 7 people watched for 2 minutes 3 out of 5 = 15 minutes 7 people watched for 2 minutes 7 * 2 = 14 minutes. Now the total audience is

[04:09] 7 * 2 = 14 minutes. Now the total audience is 10 and the retention is 15 + 14 = 29 minutes. Now if the total audience retention is to be calculated, then the formula is minutes plus duration formula is minutes plus duration multiplied by 100 i.e. 29 / 70 multiplied by

[04:22] 100 = 41.4. That means the audience retention of your video is 41.4. Now this also has the same scenario, the more the audience retention, the more [Music]

[04:49] audience retention more than 40. If the length of your video is 15 to 20 minutes, then audience retention of more than 30 will also bring a good number of views on your video. If you have seen this video till here, then you must have realized that

[05:04] CTR and AR are very important to get views on a video, but only CTR and AR will not suffice. Well, these things are important, but even more important is the video idea. That is, what topic have you chosen for your next video?

[05:16] If your video idea is boring, then no matter how good your video is, the editing is great, the voiceover is also the best, but still you will not get views. On the best, but still you will not get views. On the other hand, you may have

[05:29] and no proper SEO, but still they get millions of views. Do you know why? Because their video idea is amazing. But the problem is that finding a viral video idea is not that easy. If you want

[05:43] a video on how to find viral video ideas, then do let us for today. Bye in the next video