YouTube Is Killing Television and Cazé TV Is the Proof

[00:02] and this could be another major milestone in the transition from great marketing moment for the platform. Why? Because it asserts that content creators, and major production companies will need to migrate to

[00:16] Well, I think there's a lot for us to talk about regarding Casé about this new moment for YouTube that will change everything forever.

[00:30] Let me ask you a question. When was the last time you sat on the couch and start on TV? In truth? Try doing an exercise, really remember the family together, I don't know, wanted to sit on the couch to watch a TV show. Like, you just sat

[00:45] on, because what did you want to see? It was going to start in half an hour. He stood there watching TV. It's been a while, hasn't it? And if you did this recently, after waited, you can no longer just sit still watching TV, watching

[00:59] TV commercials, right? Because the habit changed, the behavior changed completely. Television operates on a grid-based logic. Someone decides what will be shown, at what time it will be shown, and you're left to figure it out, you're left to adapt, right? If you want to see the game, you have to be there

[01:11] on time. You lost, it's over. Want to review? Not on broadcast television. On cable TV, sometimes there are reruns, right? But you have to pay for pay-per-view, subscribe to a schedule. You know how it is? But YouTube reversed that whole logic, it changed

[01:25] everything. On YouTube, it's free; you choose what to watch, when to watch, and how to watch. There are no fixed hours, no schedule imposed by anyone. It's there, man, 24 hours a day on your Smart TV, your

[01:38] cell phone, on the bus, in bed, wherever you want. And it's free. Look at this. How is with that? And CASE TV, man, is the biggest example of that. This channel is the only one that broadcasts all 104 World Cup matches. All. Group stage, round of 16, quarterfinals,

[01:53] semifinals, and final. Everything is free on YouTube. After the live game ends, they regular video to the channel, including the neatly edited for you to watch whenever you want. You can go

[02:06] there and watch, you can do it, you don't choose. It 's not the media that's going to choose no. You choose, you keep watching, you keep going back and watching again. Man, this means, my brother. Honestly, back in the day , if you missed a

[02:19] World Cup game, you had to rely on watching the highlights on Globo Esportes, right? At whatever time they Fantástico to watch the goals on Fantástico. Or you paid for pay-per-view to watch replays. Now YouTube opens at 3 AM, during lunch, on

[02:33] weekends, and the entire game is there for free, man. No signature, nothing. And , man, and ease of access, they don't go back. You have just set a new type of custom. You just

[02:46] everything, you understand? There's no going back for this guy. That's why rental stores Why would people keep renting from me? I had a video rental store, you know? Why did those guys keep logging into the video rental store? They could choose to watch it whenever

[02:59] they wanted at home without having to rewind the tape, right? In short, just focus on these numbers, man. Of the 10 biggest live streams in YouTube history worldwide, seven are from Casé. Of the 10, seven are from Cavé. Brazil dominates the ranking. And importantly,

[03:13] these broadcasts are blocked outside the country. Did you notice that? In other words, of those 12.7 million people watching the Brazil vs. Morocco game live, they are all Brazilians. All. Man, that's the power of the Brazilian audience in the digital world. That's

[03:25] absurd. Of course the YouTube platform is seeing this, of course FIFA is 's not an isolated phenomenon, is it? The data is there. In January 2025, free-to- air TV had 57.9% of the audience in Brazil. It was a lot. A year later

[03:39] it fell to 53.9%. four points in 12 months. [music] we think: "Oh, a little dot," damn, it's millions of people, millions, right? Streaming increased from 33.9% to 39.4%.

[03:53] So, the difference between TV and streaming fell from 24 points to 14.5. If this trend continues, and I think it will , in less than two years, streaming will surpass broadcast TV. Because the older generation, man, the kind of girl from the backwoods on

[04:07] WhatsApp, they still watch soap operas. Brother, your generation doesn't watch broadcast TV anymore, they don't . And who is leading today? YouTube accounts for 21.6% of all video accesses. viewers than Netflix, TikTok, Global Play, Amazon Prime, Adobe, Disney

[04:22] Plus, all of those I mentioned combined, all together. YouTube is the streaming service in Brazil. If you think, "Oh, TikTok has more views than YouTube Short," YouTube Short has twice as many views as TikTok. That's absurd, isn't it? And the money is

[04:35] flowing. Do you understand? In 2026, for the first time in history, advertising investment in digital media surpassed that of TV. Brands go where their audience is, there's no way around it, man. CASE sold 11 sponsorship slots for the World Cup.

[04:48] Estimated revenue in R$ billion more. It's the same level of revenue that Globo as a whole projected for the World Cup. Same price, dude, no Tor, no relay, no affiliate. A YouTube channel, man, a

[05:00] mainstream media outlet. I never imagined this could happen. And the boundary between TV and the internet simply disappeared. Because this idea stuck in our heads, that YouTube would never come close to mainstream media. It's here, it's here, man. And

[05:14] now it will just pass. YouTube is on every Smart TV. Every smart TV has that little . A large part of Caserna's audience during this World Cup didn't come from their cell phones, they came from the TV in their living rooms. From this channel here, which you're watching, we already have more

[05:27] people watching on TVs than on cell phones. My channel, Mala Feita, has many more viewers who watch TV than those who watch on their cell phones. And Einerd, the TV is almost halfway through already. So, man, it's a reality, you know? Families are

[05:41] sitting on the couch, gathered together watching football on television, but only on YouTube, man. You walk past the bars, you're at CASE. You walk past a house there with the gate open, TV on CAS. The experience is the same. Big screen, sofa, family. But

[05:53] the platform has changed. And what dies here, man, isn't television as a before, right? It's the idea that someone else decides what you watch. Someone The era of waiting for Globo Esport goals is over. The time for relying on

[06:08] The time for someone else to choose for you is over. That's over. And it's not just about sports. Globo itself created GE TV, which is basically their attempt to replicate Casé's model. Casé logged a triplex at Globo's headquarters, right, which created

[06:23] GETV. It's like a youthful language, a digital format. And I like GETV, I think the content is good, but the detail that proves everything I'm saying is that GETV can't broadcast the World Cup games on YouTube because the exclusivity belongs to

[06:36] Casé; it can only be shown on Globo Play. And if you take the games that Casé is showing, you can put the best moments on them. Courtesy of Casé, it's there for Globo. Courtesy of Casé. The world is turning upside down. I'm telling you guys, man. Casé

[06:49] setting up an amazing store on a deserted street because the best street already has an owner. Okay, Pedro, but isn't YouTube already full of content creators? Isn't it already saturated? That's the question I hear most often, right? And the answer is: no, man.

[07:03] It's far from being saturated. far away. Many people think YouTube has already hit its peak because inside the internet bubble it seems like everyone is there, but we need to step outside the bubble for a second and look at the real Brazil, okay? Brazil has

[07:15] 213 million inhabitants. Do you think all these people are on the internet consuming content on YouTube? Not so, damn it. Of course they're not, my brother. living life. She's catching the bus at 5 in the morning, doing laundry, taking care of the

[07:28] children, working 10 hours a day, living with her family. It's the common people. The think of it as a world, is still a bubble. It's a bubble. And inside that bubble there are there's a whole world out there, isn't there? Full of people who have never listened to a podcast.

[07:43] They don't even know what a podcast is, they've never subscribed to a channel, they've never watched a reaction video in their life. These people exist, there are millions of them, millions. And they're discovering YouTube now. And do you know what brings these people to YouTube?

[07:55] Because the uncle who's never opened YouTube in his life, right? The moment you tell him that, look, the game is playing for free, and all he has to do is open his Smart TV, he'll go and open it. The aunt who only used the TV for soap operas discovers that YouTube has 24-

[08:08] was just for kids, turns on YouTube to watch Brazil play, right, with person goes on YouTube, they don't leave anymore, because the algorithm starts working. The game is over, YouTube suggests the best moments,

[08:22] tactical analysis, player videos, and entertainment channels. Oh, the internet is showing up for these guys, right? And suddenly, the uncle who had never used content a day, foregoing 3 hours on Rede Globo, for example.

[08:35] migrates little by little. The copy is the entry point; the algorithm does the rest. creators, was it? The audience had a ceiling that everyone thought was fixed, but that ceiling could always rise, and it's rising now in front of everyone.

[08:49] YouTube brings millions of new viewers who weren't there before, people who didn't even know what YouTube was. And these new viewers became an audience for creators from all niches, not just football. I can tell you, for

[09:03] example, on the Iné channel, new people are constantly joining. So, that's why best moment in viewership across all our channels. All channels. What a it, man. People are arriving now, but more are coming. So that's where the

[09:17] opportunity lies. If you produce football content, this is the best time in Cup is bringing in millions of new people, man. These people will look for analysis, opinion, and highlights, best moments, and algorithms. It will be delivered. If

[09:32] make sure it reaches the right people. You don't need a broadcaster, no, you don't sponsor to start, you need content, you need consistency. This is a starting out on YouTube. And you wouldn't be crazy enough to leave this opportunity

[09:45] to make money for football just to Casé, would you? It's the biggest event in history, and the home of this event is the internet, folks. Where you are right now, not just because of YouTube itself, but because of the attention of the people who, instead of being in the newspaper,

[09:59] TV shows, are here on the internet. You, who are watching me am, right? You're seeing me now for the first time, but damn, I've been making videos on the internet since 2008. But the point is to be on the internet, you know?

[10:12] Whether it's to read a blog post, watch a news report, an analysis, even a silly joke, a meme, or to do more research on a particular national team story, a particular player, or a sporting event in general. Everyone's here, man.

[10:24] Everyone. And where there are people, there is money. The money's here, it's going through now. You gotta get your hands dirty, man. It's an unprecedented situation that's happening coming, but we didn't imagine it would arrive so quickly, that it would be so fast.

[10:38] allows us to make even more money. Actually, a few months for you to create and monetize a soccer blog using here in the cart, OK? Tap this video later to

[10:52] learn how to create a blog and earn money without showing your face, because it's just about need to make one is a Rocha subscription, man. Basically, in one fell hosting, artificial intelligence, everything to build your blog from scratch so

[11:06] money automatically. You can start making money in a few hours, maybe itself, and all the blog infrastructure, right? Even RCK's native travels created the blog there, but what am I going to write about?

[11:20] Iá da Rosca writes to you there. They have an article generator, they have AI to adapt the text so you have everything you need in one place. With a single prompt, a single command, you can build the website. I want a website that talks about the

[11:32] state championships all over the world. Okay, there it is , it's going to transform you, it's going to create a complete website for you. With another promo, you can create your articles and start monetizing them right away. Write me an article about the Brazil

[11:45] a good review, explain that I think Brazil could have played better in the first half. He's going to write a complete article for you. And as I always say about blogs, you can monetize them in many different ways,

[11:58] both with AdSense, meaning you earn money simply from people with affiliate products (both physical and digital), partnerships—there are many many ways within a blog. I'm telling you, even today it's one of the

[12:12] my companies. I have several websites, guys. Start using the internet Something is happening right now, right before . I've been harping on this point for years. All you need is an account

[12:25] at Rosca. The link for you to create your Rosca account with a discount is in the screen, OK? Don't waste time, watch the step-by-step tutorial and don't miss this because you have to stay informed, right? This doesn't just apply to football; it works

[12:38] on different scales, for different niches: health, finance, technology, cooking, games, education. You can talk about anime, movies. The logic is the same. The audience is growing, consumption is migrating to YouTube, companies will

[12:52] follow the audience with money, and those who are well-positioned will reap the rewards. CASE 2022, man, is a rushed experiment , like just doing React, right? Casé 2026 earns R$ 2 billion more, competing on equal footing with the

[13:05] country's largest broadcaster. Four years, man. Imagine what Casé must be going through seeing all of this. Migration to YouTube is inevitable. It will happen. The brands are already leaving, the broadcasters are already leaving, the sponsors are already leaving. YouTube

[13:17] is free, it's on every cell phone, on every Smart TV, it works 24 hours a day, and when the wave turns into a tsunami, right? That's why I always say, if you want to a voice, you want to; if you want to have a

[13:32] YouTube is the place. Casé proved that it's possible to compete on equal footing with the biggest broadcaster in the country, starting from 1/4. If they did it, anyone with a content too, you know? And for those who want to learn how to do this the right way,

[13:45] I'll leave the link below as well, the YouTube Formula 2026. Comment the World Cup and if you're thinking about creating a YouTube channel, tell me your channel because it's great to know you 're following us every week; we

[13:58] make money here. Thank you from the bottom of my heart, everyone. Oh, good luck to us your pocket too. Thanks, everyone. Until next time. I went.