YouTube Metrics That Matter Most For Ranking

[00:00] - I know that everyone

[00:02] YouTube subscriber plaque that shows off

[00:04] you got 100,000 subscribers on

[00:07] We're working our way there guys,

[00:08] we're gonna do it together.

[00:09] But I also wanna share with

[00:12] the YouTube metrics that matter

[00:14] might not be the ones that you think,

[00:15] and that's what today's video is about,

[00:17] is how to know what are the metrics

[00:18] that you really need to be measuring,

[00:20] to get the subscribership, the viewership,

[00:22] and everything all the engagement

[00:24] that we wanna get on YouTube,

[00:25] so you can grow your business

[00:26] make an income, an impact,

[00:34] (upbeat music)

[00:36] By the way, I put out videos

[00:37] helping entrepreneurs

[00:39] and scale their audience in ROI.

[00:41] So be sure to click below and subscribe.

[00:43] So I know we wanna look and be able to see

[00:45] how many subscribers do we have,

[00:47] and how many views this video have?

[00:48] But what's more important to YouTube

[00:51] are two metrics that I wonder

[00:54] And number one is your Watch Time.

[00:57] How much are people actually

[01:00] YouTube wants to keep

[01:02] makes sense, right?

[01:03] They wanna be able to advertise to people,

[01:05] they want people spending

[01:07] And if you're a creator that

[01:10] they're gonna to reward

[01:12] by putting you in front of more people

[01:14] to watch your videos more.

[01:15] If your video is getting

[01:17] let's say your video is 10 minutes long,

[01:20] and people are watching most of it,

[01:22] that shows YouTube that

[01:24] that it's keeping people entertained,

[01:25] that it's an important video,

[01:27] and they're gonna put that

[01:29] If your video is 10 minutes,

[01:30] and people are only watching 30 seconds,

[01:32] what do you think is going

[01:34] The algorithms are gonna go,

[01:37] and they're not gonna put it

[01:40] so it's not gonna be seen.

[01:41] It's like making an amazing masterpiece,

[01:42] and hiding in the desert.

[01:44] We wanna make content that

[01:46] that people are retained,

[01:47] they're watching all the way through,

[01:49] which is gonna benefit you,

[01:50] it's gonna benefit your audience,

[01:52] and it's gonna benefit YouTube.

[01:53] It's a win win win, all the way around.

[01:55] So when you're looking at your metrics,

[01:56] you wanna look at the

[01:59] the Average View Duration.

[02:00] How much are people actually

[02:02] Are they watching all the way through?

[02:04] Are they dropping off after 30 seconds?

[02:06] And from that you wanna look

[02:09] Is it that I had too long of an intro,

[02:11] is it that I talked about

[02:13] is it that I was controversial,

[02:15] and people didn't watch

[02:17] So you wanna learn from

[02:19] by seeing the activity and the behavior

[02:21] that your audience is taking,

[02:22] and learn from that in your future videos.

[02:25] This is so important because

[02:27] the more people are watching your videos,

[02:28] the longer they're watching, like I said,

[02:30] YouTube is gonna put that

[02:32] which is going to result in

[02:35] So the first thing you

[02:37] is the quality of the videos,

[02:38] how that's getting people

[02:41] and what that's leading

[02:43] The second metric that really matters

[02:45] is the Click Through Rate.

[02:47] What does that mean?

[02:48] It means of all the videos

[02:49] when they search for something,

[02:51] are they clicking through on

[02:54] And they're gonna click

[02:57] your thumbnail and then of

[02:59] like your title, your description,

[03:02] that tells you to what

[03:03] So let's say you're looking

[03:05] you type into the search engine,

[03:08] How do you decide which

[03:10] Is it based on the video,

[03:12] maybe you you're familiar

[03:15] maybe it's that the

[03:16] maybe it's the title of

[03:19] what is it about this video

[03:22] And a Click Through Rate

[03:23] YouTube again wants to

[03:26] are the people choosing yours

[03:28] or they choosing someone else's.

[03:30] So your thumbnail is

[03:32] for this Click Through Rate.

[03:33] And a lot of people don't pay attention to

[03:35] what their thumbnails should be.

[03:37] Your thumbnail should be engaging,

[03:38] it should be maybe colorful,

[03:40] it should have a big picture of you,

[03:41] it should have good text that

[03:44] Russell Brunson has a really

[03:46] and I use his as an example a lot

[03:48] when I'm teaching my students to show,

[03:49] what a great example of

[03:52] Now you'll also see on

[03:54] not all does thumbnails even have text.

[03:56] Sometimes there's great

[03:59] what the video is without

[04:02] I remember there was this one

[04:04] the concept of a value ladder, which is

[04:06] about how to scale your audience in ROI

[04:09] by having different levels of value

[04:11] in different service offerings.

[04:12] It's a picture of him

[04:13] and it's a picture of a ladder next to it.

[04:15] And I think there's like a question mark

[04:16] or something in the thumbnail too.

[04:17] And I love that because

[04:19] the title on the video,

[04:21] but the image really spoke for itself.

[04:23] You know, a picture is worth 1000 words.

[04:25] So you wanna have this thumbnail

[04:27] has a big picture of you,

[04:29] or whatever the subject

[04:31] and whether it's words or another image

[04:33] that demonstrates what

[04:35] So those are the two most

[04:38] You want your Watch Time

[04:40] That's what's going to show YouTube,

[04:42] that your videos are important,

[04:44] and to show you that they

[04:46] in front of more people when

[04:49] That's the way you're

[04:51] And if you wanna know more ways

[04:53] and how you can actually build

[04:56] I have a 21 day infinite

[04:58] where I help you over the 21 years

[05:00] to help you build out your offerings

[05:01] so for you to be able to sell

[05:04] and how to push that out to

[05:06] We have students that within the 21 days

[05:08] have gotten to 1000 subscribers

[05:10] on their brand new YouTube channel,

[05:11] and made money even in the 21 days

[05:13] from their brand new offer.

[05:14] So click the link below and go

[05:16] or infiniteimpactchallenge.com

[05:18] Thanks so much for watching.

[05:19] If you like this video, hit

[05:21] and subscribe for more weekly videos.

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