YouTube Q&A: How to Grow Your Channel in 2025

All right, I am super excited to be here. And one of the things that I've been doing over the course of my career is answering a lot of questions when it comes to YouTube. It seems like I get questions here, questions there, and uh my inbox and DMs, believe it or not, just they blow up. And I wish I could just take the time and answer every question. Uh but ultimately, I have a lot of things

going on, a lot of businesses. And so every once in a while I'll come on uh YouTube and just do some Q&A, you know, and just be able to answer questions. And I I know some of you uh have talked to me in the past, whether at VidSummit or, you know, around the world uh and maybe want a little bit more clarity on what you're doing on YouTube. Now, if you are new to me, my name

is Daryl Ees and I'm obsessed with YouTube and I have been on YouTube since 2005 and I've been able to generate over about 140 billion video views right here on the platform and I've had a lot of success when when you look at, you know, audience development and growth. I'm like really passionate about it. And my heart of hearts is really just I'm an entrepreneur. I just see the opportunity and there is so much opportunity here

on YouTube especially around the creator economy and I think a lot of people are still now starting to get it and and are moving their way but sometimes they're not making the right decisions or they just need to have a little bit of clarity. So this is for you. I am here to help you be successful on YouTube and ultimately my heart of hearts is to see you succeed as long as you're putting out net positive

content [laughter] into the world. We don't need any more negativity in the world. Um I I just want you know to really elevate the world in in a unique way and that is going to be done through you uh what you're doing here on the platform. So really excited to be here. Now, um, before we get into the Q&A, uh, we actually have a couple moderators on on here. Shantel's, uh, staying up really late, uh, and

it's really early in Australia, so we do appreciate what she does, uh, just moderating the comments and so on. Um, I do love uh I do love the support of the community and I wish I could come on and do more. Um, you know, just do weekly live streams or whatever. And you know, sometimes I can, sometimes I can't. Um, I'm actually uh doing a lot of just different business projects all related to YouTube in one

way or another except for a TV show that I I started and we're in our seventh season and that just takes a lot of time which is amazing. It's called The Chosen if you haven't heard about it. Okay. So, well, let's Doug Doug, I want to thank Doug for coming on to Doug's here as well as a moderator. Uh, but let's let let's dig right in. And so, if you have a question, all you need to

do is put it in the uh uh comments and then I'm going to pull it up right here and answer your questions. So, RVRTV, one of my favorite uh people that has gone through my uh group coach uh co coaching uh program channel uh has transformed his life and just grateful that you are here. Don't know where you're at in the world. Uh but really, really, really excited. Okay. And so I want to be able to

uh let you know that um if you want me to take a look at your channel, I might be able to do it just depending on what your channel is. Uh we we we we can go from there. And I I do have it set up so that we can kind of glance uh really quick at at something. I'm probably not going to watch videos per se, but we can we can get at least uh some

some clarity if if need be uh on on the situation. So let's go ahead um and take the first question. So I am releasing my first course next next month. Uh any tips? So I would assume that your course is around English and speaking English and so uh there's some a lot of assumptions there but it's based on uh your your channel name. Um, one of the things that I always look at in releasing any product

is I I want to understand is the product going to be any good? Um, and and and if so, were we deficient? Where are we um at with the specific product? So, before you even launch your product, uh, I would get a small sample size to go through it. And it could be just people that that you already have their email address to or email out to a minimal amount and and work with them. I don't

know, you might even have a Discord group, but make sure that it's as complete as possible because like one of the best ways to get actual sales is virtual word of mouth. Uh when people says, "This is so amazing. This has helped me. This is so great." Uh that's really really powerful. Now, next, um, one thing that I like to do, Brent, is um is create a plan of launch. Um, every single one of my launches,

I I create a plan around that. You know, who who am I going to target via email? You know, when am I going to do a live stream? If I'm not doing a live stream, what what's the video content going to look like? And I want to just kind of pattern that around um around it. And so, I just want to figure figure out where it is. So, if it's next month, um, you know, I want

to know, okay, 5 days before, uh, the live stream, I want to just tease them that that that there is a live stream coming out and I actually have something of value for you. Um, you know, you don't want to miss it and just kind of get some hype around what what's happening. Um, and then and then two, um, you know, just figure out the the right sequence and and go from there. Now, I there's not

even a close second um in the way that most of you do launches. Some of you just put up a video, put it in the link in the comments, and that's it. I like to create a community moment on a live stream. Uh and I'm just comfortable with live streams, and live streams have found a very impactful way to sell. U so definitely definitely love to do that. So, uh thanks Brent and also thank you for

the super chat. U that's that's awesome there. And um let's uh yeah, thank you. Thank you. All right. Um let's go to the next one here. Um this is coming from agent Casey G. I'm trying to find time to edit my videos. I'm trying to figure out if I should hire someone to be more consistent. Almost 10,000 subscribers. Congratulations on that. Um uh building a Matterport real estate photo tutorials. So um look hiring is is uh

is always a question when people want to scale or they want to uh in in en enhance the product. Uh uh I'm going to answer this a little bit differently. So I I would assume that you have um you basically have a a full-time job selling real estate. Um if not capturing real estate photos. I don't know if if it's both or whatever. Um and and so for me, um if that's where the majority of the

money is coming in, then then I I like to focus in on that and protect that as much as I can. I I don't want to disrupt that at all. What I want to do is use and amplify more. Now, that that being said, you only have a finite amount of time and uh trust me, out of every people in the world, this is what I know. Uh you only have so much time. That's why I

do Saturday live streams. I'm so busy during the week. It's my day off and you know I'm able well it's not really my day off. I choose to do other things on this day uh that I normally wouldn't do during the week. Um so you know you have to find time but what I would do Casey is this is this um I would uh do what I call work week analytics. Work week analytics. I'm an analytical

guy. I like to just process things right. And so what I what I do is you you wake up in the morning and you keep a notepad right next to you and everything that you do throughout the day, you write it down. So, oh, I got up and and and got ready, you know, got ready for work or I exercised for 30 minutes or I went and ate for 15 minutes or whatever, whatever that is. Just

I want you to document every single minute of the day. And I want you to do that for a full week. Um, from waking up to going to bed. Now, you might think this is overkill, but it's not. Um, it's it's going to give you clarity of where your time really is because sometimes we actually lose ourselves in the day and you're like, where did the day go? And you had all the stuff that needed to

be done, you know, and and you put too much time, you know, playing Fortnite or whatever. I mean, we can we can go into the detail, right? But anyway, at the end of the day or at the end of the week, uh, what you're going to do is take two highlighters, Casey. The first highlighter will be a highlighter of everything that wasted your time and I want you to highlight it. And I don't care if it's

personal. I don't care if it's business. I want you to just to highlight it, right? Um and then after that, I want you to take the other highlighter and then everything that you hated to do and put it in there. Okay? So, that being said, uh you'll have a clear direction of the things that it's wasting your time or demotivates you. Um and there's a lot of things that devotivate me, trust me. Um, one of the

things that I'm notorious for, um, I don't necessarily need to worry about it right now because I have a Cyber Truck, but it's like I I hate hate hate going to the gas station and and, uh, filling up gas. Like I I just I don't like it. It just it just bothers me for some reason. I don't know what it's a trigger point. And so, you know, I just expect when I go outside that my car

is full. And so I I do have people that that is their their responsibility along with others uh to making sure that I can just get in and go uh which is really really important for me uh on that. It's just I feel like I'm saving time. So whatever that is for you Casey, that's what we're doing. That's where I'd probably look is a is there any way that we can speed this up or automate um

use AI? I' I'd probably ask those questions. And there's a lot of technology out there right now. Trust me. Um there's so much can't can't wait to uh you know see how the world's transforming right now before our eyes on this. Uh but the second the second one would be um if if you can't you know systematize or automate it in in a unique way um is there someone that can do it for you? And so

usually when I uh deal with uh YouTubers that come to my home, I in fact I had yes uh uh Thursday and Friday yesterday and the day before uh big YouTubers that come to my home and we we plan and strategize. They're part of my inner circle in channel jumpstart. Um you know most of them the first person that I tell them to hire is actually a personal assistant. Uh the reason why is because a lot

of the things sometimes you have to do personally interferes what you can do from the business. And so the personal assistant can do both business items and also personal items. So that's what I'm I'm I do. So Casey, uh that's what I'm doing. Now you're asking about an editor. I'm just telling you even before I I uh do an editor, I usually do that first because like if I can, you know, uh hone my craft on

editing um and take more time because I freed up more time, that is great. Uh that is great or I have time to now edit. Um but if you don't, um you can hire uh an editor. There's different ways to do it. uh you can go from just going to your local university and seeing you know uh putting out jobs locally that you can go from there. A lot of younger uh that younger generation gen Z

they can edit just pretty easy uh on the fly. Um and you can go that direction. You can uh try to find someone that uh will pick you up. I I like uh you know u using X uh and connecting with other YouTubers and just putting it out there. There's certain people that go to job sites uh for YouTube specifically. I just found that way overpriced. Uh I would rather train someone how I want a piece

of content than than anything else. So uh that's probably the longest answer that you got to that question, Casey. But uh I I'm just passionate about it. I I literally am. Literally am. Okay. Um let's do uh Nate the lawyer. Hey, Nate. Uh excited. Thank you for the super chat. I've been watching you. uh 7 700,000 subs uh but growing swings two to 20 uh 20K a month. Uh best strategy to reach a million. Okay. Um

look uh I I I'll give you the answer, Nate. Um and I'll and I'll do a great job of giving you answer, but I really don't necessarily care about subscribers. Uh YouTube stopped caring about subscribers a long time ago. [clears throat] And so what I care about is active viewers. So one of the key metrics that I look at more than anything else is how many people are watching my my videos in a given month. Uh

what what does that actually look like? And then what type of viewers that they are. Um so for me, you know, are they new viewers? Are they casual viewers? You know, are they regular viewers? I'm going into that detail. Uh because the more consistency you have on that, the more money you make. And I I'm all about money. Now, you [clears throat] on the other hand might be looking for leads coming into your law firm. Uh

and so, you know, it's more about volume and also credibility. And so, I I do love it. Um but the the next thing I'd do is something that I always do. Um which would be going into your analytics and seeing what's actually moving the needle right now. Um, now it could be short form content, it could be long form content, uh, but go into real-time analytics and just look very specifically, Date, um, at every single video

of that what's bringing you, uh, views in the last 60 minutes. And if any of them are older than 6 months, those are are opportunities beyond measure. Um, and so you can you can repackage a video or reshoot a video that's almost similar, but you you know, you're making it you're enhancing it because you're learning from that data. Uh, you you could you could literally post those out because the way that YouTube works is wherever the

momentum goes, um, it's going to recommend things. And so YouTube's all about recommendation engine is trying to predict what the viewer wants to watch if they're watching something uh around a specific topic. And I'll just use one that's kind of in the news like immigration law or whatever. Um and ICE, you know, I if you do that specifically, uh it's going to recommend other content. The first place it's going to look is in your library. And

so if you have a vast library of of multiple types of content like that, then guess what, Nate? It actually does this. It actually re recommends it out um to you. You might have the the second slot, the fifth slot, or whatever. And as people are engaging with that um you know you're you're going to actually elevate the views in a very fast way. So I would do that through every single little uh opportunity of uh

video views in that. And then two uh if you really want to get to that million I would literally go and just uh go into real time analytics not real time analytics sorry uh advanced mode in analytics and then just see which one's bringing the most subscribers. um and and ask the question, why is these videos bringing the most subscribers? What can we do or what did we do in those videos to bring the subscribers? What

value was there? And then I would do more of those, too. So, I mean, it's a two two-part approach. Um I would definitely definitely definitely do that. Okay. Um uh exploring Canada info, VidSummit, it's made of creators by creators. Daryl Leaves figured this out years ago, years and years ago. This community is strong. Thank you so much. And I I do love VidSummit. VidSummit is an amazing place. So, I was using this not as a question,

but yes, I'm telling you, if you are interested in learning more in person, getting conversations you can't get anywhere online, uh, VidSummit is definitely the place for that. And so, Exploring Canada info, thank you so much on that. Um, let's go and see if we can find another question here. All right. Um, looks like this one got cut off. Nope. No, we're good. Uh, okay. Darl, how is the automotive niche as a whole healthy good CPMs

based what you know about more? That's Matt's off-road road recovery. I own a business that we have multiple YouTube channels and events and stuff like that called Matts Off-Road. Uh uh you can say a few things in that niche for YouTube channels. I live in an old gas station on Route 66. Okay. So, um let me let me kind of talk about niches on YouTube, how how they work, how they operate. Um and then how how

advertising works. So, most people don't understand how advertising works. Uh you know, I I think you do you've been around the block a few times and you know, you've been a part of the communities and such. And so, how it works is this. Um, if you start a brand new YouTube channel, you don't have uh a lot of credibility with YouTube yet. So, what you're going to get is the lowest of the barrel uh ads that

are placed on it. Um, and and they're going to place ads on it. You're going to get monetized and and you're going to have the lowest of the barrel because you have no authority in any space. And the two YouTube doesn't know how to classify your content yet. You know, maybe some videos are this or that or whatever. And so the consistency around a niche gives you the higher probability of getting more ads served around a

specific vertical or industry. Um and so when that happens um you you you gain authority and then as more people are aware of who you are and they're saying hey as an advertiser this is the channel I want my ad to to fire on. Uh that creates an auction between all the other ads and they're saying I'll pay more. Um, and then somebody might say, "I pay more. I pay more." And then that's how uh the

revenues rise in the ad world. Okay? And that's how it works here on YouTube as well. And so when there's more demand uh to be in front of the eyeballs of the viewer, i.e. the you know the channel or the the uh video viewers uh eyes um it it's it's it's going to create an auction and that's going to elevate um your CPMs and also your RPMs on it. Okay. So, that being said, um, automotive is

very competitive and, uh, it's it's really really good. Um, I wouldn't say it's the top tier. I think that there's other industries, uh, you know, that you can get anywhere between$ 26 to $45 per thousand once you you're gaining authority in the space. Um, you know, and that's a lot. That's a lot. Uh usually, you know, you're in$1 to$2 dollars or if you're premium, you know, in some of the lower niches, you know, you might be

five to to$10. Uh but usually the sweet spot's about 9 to 18. Um you know, where where I found a really good niche could be. It depends on the the time of the year. Uh but I I I would say uh a good automotive channel would be in that unless there's a lot of demand on it. And and in fact, Matt's offer recovery has a lot of demand. Not going to give you my CPMs on that

one, but it's you you you can make a a decent living um you know, doing automotive content. In fact, automotive content is massive. Golf is massive. There's certain verticals, whoever's advertising a lot and trying to get in front of the eyeballs is is is where it's at. So, okay. Um, Walk with Barbara. Okay. How do you stand out in an oversaturated uh niche like fitness? Okay. So, I I love this question because it doesn't matter what

it is. Um, and um, everyone says, "Do you know what, Darl? You can't make it in this niche." And I'm like, "Really? Are you sure?" You know, and my my whole thing would be, well, how how do you do that? You know, what what is the way for you to stand out more than anything else? And I I like to break it down, Barbara, in the sense of uh knowing what's out there and then what's going

to make you different. Um and and personality is actually different, believe it or not. Um so it's like there might be personality into it. There's a lot of fitness channels over the course of um you know, the life of YouTube and some do really well, some just never get picked up. So, the biggest thing would be uh I want you to treat this as your fitness regimen. Okay? Um I can pretty much bet that you you

you would uh never miss a day. Like you you just you're going to go and work out. You're going to just make it done. Uh you're going to be very mindful. If you travel, you're already thinking about how to work out, you know, there. And so that's what I want you to do on YouTube is be consistent because consistency is the key. Number one. Number two, it's it's bringing in value uh that you can uniquely bring

and once you understand what that value is. So for me, I like to look at psychoraphics of the people that we're connecting with and then also the demographics and that's the way we communicate. And so the psychoraphics would be around a few things. So I'll I'll let you know. Um it was about a year and a half ago I decided I needed to go on a little health journey and and uh you know you know lose

a little weight you know and and uh ultimately um you know I I had my own plan of what I was doing and it was just being more consistent around that and you know it it worked out pretty good. I'm still on this journey. It's not going to be like an overnight thing, but I I mean I lost like 90 pounds um you know over the course of of these last uh year and a half or

whatever. But the the point that I'm getting at is is this. You got to be consistent. You got to be active in it. And the things that you need to be is actively looking at how your content's performing and and and then where it doesn't perform and then really figure out how can I make it perform better? What are the things that I can do better? And so it's that analyzing and adjusting. And so when I

um have people come through my channel jumpst start uh program, it's like I really try to help them to create a plan, execute on that plan, and then really look at analyzing, you know, how do we do it better? What, you know, uh what what can we do to make it uh so people get to the end of the video and want to watch more? Um you know, how do we get them from new viewership to

be regular viewers? because if you have more regular viewers, you're going to get more views and then YouTube's going to really go out and kind of go from there. And so that that's the way that I I look at it. Um, one of the uh one of the most oversaturated niche on YouTube, not even a close second, is Minecraft. And I I I I've seen creators come into it and they're like, "Oh, we got to do

uh short, snappy videos." And and they did the complete opposite of it. They did 30, you know, 30 sometimes 30, 40 minute videos that uh weren't even edited. It was just a performance and and it was like lightly edited, right? It was raw and real and and you know, in less than a year they they had over three million subscribers and and well over two billion video views. So, I mean, there's a lot of of things

that you can do uh when it comes to that. Okay. Uh let's go ahead and hit the next question. Thank you, Barbara. Uh what uh what is your advice on making content for new viewers? uh we still don't have a lot of followers, so there's no real core audience yet. So, how do we approach our content? Well, the problem is not um core viewers yet. It's you got to get people to click. Um so, the clickability

of your content is where you're struggling. If you're not even getting new viewers and you're not converting new viewers into regular viewers, um there's there's uh two two twofold problems. So, if you want new viewership, it's how do we make the uh the the the the packaging more appealing and it's easy. It's it's like curiosity will win 100% of the time. If you can say, "Oh, I wonder what's going on here." Or, "Oh, that's interesting. I'm

I'm curious to see what's going to happen next." Um they're going to click. Okay. Um that that is the whole nature of what YouTube is. Um I have spent a lifetime trying to understand the psychology of people and what motivates them. There's a lot of best practices. Uh in fact I had uh an attorney in he's in my inner circle. He was he was here. Um and I mean this guy's in in his um late late

50s I guess 60s somewhere 50 or 60s somewhere around that range. and and you know, he's about ready to cross a million uh subscribers and get a ton of views on it. And anyway, we we uh he started uh you know, helping other people with their thumbnails cuz his thumbnails rock. I mean, they're just amazing. So, here you have someone that has their Jewish doctorate, okay? They have a doctorate degree in law um doing YouTube, but

also doing thumbnails for other people. It's like insane. And I know he's building up a team and and going from there, but his thumbnails are so good. And that's like the first part of the battle. Like if you can get a good thumbnail and a good uh title that represents that curiosity or makes you want to lean in, uh you know, there's a lot of opportunity uh from there. So that's what I would focus in on.

You probably you probably heard it over and over again. Uh I can't overemphasize it, especially if you think uh thumbnails are good. If you think they're amazing, why aren't people clicking on it? YouTube's not punishing you. Uh, you know, basically they're they're looking at, uh, you know, uh, putting it in front of the right people. Another thing I would look at is like trying to understand who your audience is and what's going to appeal to them

because what appeals to certain audiences will might turn off other audiences. So, you need to look at that. You can't just do the same thumbnail strategy uh, for every demographic. It does change by niche and by demographic. That's what I that's what I actually teach u my my students in channel Jumpstar. I mean that's why they get uh the success that they have is they're thinking about the viewer first uh because that's what YouTube does. Okay.

I have a target audience of 25 to 28 year old males uh for my gaming. I really don't know how to apply that information though. How do I tailor my videos to them? So 25 to 28 I would be highly skeptical that that's what it is. Um and I'll I'll tell you I'll be honest with you. It's just like it might be 25 to to 34, [snorts] you know, but to know it's cut off at 28,

uh, that that's a real question um that that I would have. Um, and so generally what I like to understand is psychologically who these people are. So um, I don't want you to look at the uh the the the the age of who they are yet, okay? I want you to psychologically look at them, okay? what what would they have going on in their life? Okay. U is gaming important to them? Okay. Well, which games are

important to them? What does their day actually look like when they wake up to go to sleep? Uh how often are they watching, playing, interacting, sharing games? Okay? And I I want you to start thinking about that a little bit. And if you don't know, uh don't use yourself. Uh because yourself is not the correct indicator. look at one of your friends that might like your content and just kind of imagine what their day is like

a little bit just so you know you know more about what they're doing uh throughout the day and who they like. Okay. Um and then I would survey I would literally survey some of those people that you do know. What do they like? Who do they like? Um, I can I can guarantee you I can go to a 25-year-old right now and and and uh because because I because I know him quite well because he's my

son and I could ask him what gamers that he actually like and it will be Laser Beam and Lachlan guaranteed. Well, what does Laser Laser beam and Lachland play? Well, they play a variety of different things with Fortnite is kind of the the thing from there. But the reality is is once you understand um the psychology of it uh is there. And so I ask him, "Well, what what do you actually like?" Uh, and and it's

two different value props. Like Laser Beam is just outright funny and he's crazy. Um, so he's more of a personality that that will create scenarios that bring out his personality. And that's kind of where the value prop is. But I can I can guarantee you um when you start breaking it down from the psychology aspect of it, that will make you uh have better content uh and then really uh apply that. Now, you asked about the

demographics. So once I have the psychoraphics and it's and it's dialed in, guess what I do then is the if I know that I have a a heavy Gen Z audience, which I would assume that you do is you have a Gen Z audience, uh might creep up into a younger millennial, um you know, and and I would say what I how I do it is how I communicate to them because like how you communicate to

a boomer is different than how you communicate to uh you know, Gen Z. And then two, how you communicate to Gen A might be a little bit differently than how you communicate to Gen Z. And so, you know, there is some crossover and and such. But that being said, you know, I would I would try to elevate it. I would try to elevate that that way that you communicate. It could be um you know, meme communication

uh in some of your content you're peppering in or creating your own memes. uh you know and it and it could be as much as the intentionality of using some key uh you know key specific phrases and jokes or you know situations. Uh you know you can go from there. See I told you guys would like these uh Q&A answers because I'm not just saying okay just do this you're good. Like I'm literally giving you foundational

elements that you need uh to really succeed on it. Okay. Um let me uh zip down. Let's see if we can get to the super chat real quick. Um, let me see here. Oh, we got Mr. Metal for breakfast. Got that. Let me pull this in. Sorry. I um Let me just hit a couple of these real quick. [snorts] Matty on Main Street. Um, I've done so well with my analytics in channel jumpstart. Uh, that's channel

jump start is my other thing. Millions of views, but my thumbnails are just not converting from impressions. Uh, how do you tell uh what what should I change? Uh, I want so bad to be successful. So, Maddie, you you're going to be successful. Like, you're never going to give up. I love the your mentality. Um, and and so it's great. What I always do is is this factor, right? So, I want you to go back um

and you know how to do this because you're you're one of my students, but I want you to go back and I want you to group all the the the thumbnails that had high impressions, high click-through rates through the traffic source of browse feature. And I want you to put them in a group and I want you to do the other one in a group for suggested videos. So, you'll be able to do both of those.

Um, and then I want you to do the same for low performing uh you know uh thumbnails and titles uh in in uh browse feature and then do the a group for that in suggested videos. Then I want you to analyze that. Um you can also do uh the mid ones where they were just kind of your baseline. Um but the way that I would do it with uh YouTube AB testing is never AB test for

the first seven days. You should be able to own that audience of the people that know who you are. Uh but after that I would I would I would definitely do a split test and start just trying to validate what your what your thumbnail strategy is. And in fact one of the another jump starter uh his name's Foot Crunch um we we we did this before the AB testing tool was even there but he realized that

if he changed his thumbnail about 28 days into it where it was completely the opposite of his main thumbnail he got another million views out of it. And so that's what we're looking to do on that one. And do appreciate uh the super chat on there, girl. Uh don't give up. Just literally just keep on analyzing, adjusting. You need to probably analyze a lot more. Uh you don't need to go back and split test. Um but

I would go back and split test anything that's bringing you traffic right now. Um but make sure you do it the way that we talked about in groups that we do. You you know you know the drill. So um you know you know how it goes. So let me see if I can get to these super chats here. Um, we might have to come back up and because there's just a ton of questions here. Um, just

want to make sure that we get to them. Okay. How could I be different and unique with my truck driving channel? I forgot to ask Justin last week with my review in Ultimate Jumpstart. I really want uh your opinion. So, um, what I when I look at um, and and thank you for being a jump starter. Uh, you know how important it is. And then two, a part of Ultimate Jump Start where uh, you're you're continuing

on and and going from there. Um what what I want you to do is um really break down what is out there. So the recon and research is so important. Um so when you when you go through and see exactly what's going on and that recon and research of who's doing what, I want you to ask the question is what are they doing? Um and why do they have so many views? And all I want you

to do is go go to the ones the videos that are are above the normal threshold of what you would say a good video would be and excuse me. Um and then I would look at those and try to analyze that. And then I would look at too what are you doing um in your videos and then and then uh take it take it through the lens of the viewer itself and uh realistically try to figure

out you know where you can bring that value. Now I can tell you um you know based on our conversations you know in the past it's more about two things okay which is you're you got the first thing down which is I want I I need to improve because that's what you're saying here okay I I want to be different I want to be unique I want to be improved uh but what I'm saying though is

there's certain things that people look for um that don't necessarily have to do with the content um and so let me just give you an example of this and I gave this example to you I believe before um but it was it was a while back. Um but it was like when when my partner and I uh was doing he was a tow truck company. Um and I'm like no no no no no no. I I

need you to stop thinking that you're a tow truck company. And he's like well why? I says you're just you're actually a media company that happens to have a tow truck. Okay. and you're going to help people in need and you're gonna need to stop at gas up because you're gonna go do a big rescue and it's not showing them what to do. It's just helping someone and you need to stop and get some nachos because

you like nachos. Um and and I want you to go get those nachos. And it brought the um authenticity and the personality out instead of just get right into the video. And so for you, I would just kind of look at that and then you got the first thing right, which is quest to always improve. But you got to start testing. Um, and you remember plan, execute, analyze, and adjust. And it's that analyzing and adjusting phase

is which leads us to success. Uh, but thank you so much, uh, 20 plus trucking. That's awesome. All right, here we go. Here we go. Uh, Medal for Breakfast, one of the funnest people of all time. And I love it that uh, his wife, [clears throat] they met at VidSummit. [laughter] It is so great. We we love it. Uh congratulations brother on that. Um but uh you're focusing on your lives, aiming to cross 100K by VidSummit.

I've done a lot of uh so far but trying to uh uh trying to make my stream stand out. Uh what are the signals that YouTube look for deciding to push a live creator? Okay. Um, look, um, live is one of those things that as AI is coming more aggressively, you're going to see live streams going to get more visibility just because of the nature of people that are craving for authenticity. Um, and so you're going

to see that regardless, but what they look for um, in in every regard is how many people are coming on and and how long are they staying. Okay? So, if you look back through your analytics and you see, oh, I did a live stream. The average view duration of the person that comes on concurrently was about 8 minutes um and the the other one was uh two hours long or whatever your live stream is, uh that

wouldn't be good, you know. So, if if they're coming on for a bigger session, uh then then that's great. So, there's two two parts. It's about momentum. Um, so if there's a lot of people coming in and joining, uh, then YouTube's going to go out and promote promote more and that's going to bring people in and and join. But if they're leaving before YouTube promotes, then that's really hard. So I have found that to be completely

optimal on a live stream, it takes a half an hour. Like by the time that YouTube does all the notification engines out there, it's going to take about a half an hour. And so your your live stream needs to be at least 45 minutes because that fit lasts 15 minutes um is is the most optimal time uh for uh that notification. Now it could go faster if they if you do enough promotion, they're hitting that bell

notification. Uh they want to be notified of that live stream, but it's more about how do we do it quick uh of getting more people in and then stages. So, uh, one thing that I always do, we do a lot of live streams. We do a lot of premieres. Um, we we want to, um, have the live stream up several days before so people say, "Oh, I don't want to miss that." Um, and so, you know,

it it it creates that that notification process. And also the other way to communicate, uh, we also u send an email out if it's really important and or text uh to let them go hit that notification a couple days before, not when we go live. I want it to be as natural as possible. um and and roll from there. So, that's what I would focus in on. And and then two, um that when when people come,

it's like really hone your audience in the sense of knowing who they are. I' I I every twice a year, believe it or not, I do an eight hour live stream. Um, it's not for this channel, it's for another channel, but I do an eight hour live stream and people think I'm nuts and it that live stream goes really fast, but the average person will watch 42 minutes of that 8 hour live stream. And so we

just made uh basically every 50 minutes is a new segment and and we treat it the same. And so you're just doing uh, you know, seven seven or eight things the same. Uh, you're just switching it out, you know, and going from that from a from a production standpoint. But, uh, thank you so much for the super chat. Can't wait to see you guys. Um, love love what you're doing. Okay. Um, let's do this one right

here. Uh, do I need to care about hooks if I'm making pure educational math tutorials? Abso freakingutely. Um, and and I'll and I'll say this. It's like if you can get them to come in and want to to to uh uh learn what you're teaching from the math tutorials, that's great. The best way to do it is they have a problem. Okay, they're coming for the solution. Your hook is super easy, which is uh which is

this. You know, most people have a struggle with this. And in this video, I'm going to show you exactly what you need to know so you don't struggle. It'll be just easy for you to do it. That's a hook, you know. So, it's just kind of hooking them in, you know. All right, I'm going to teach you this, this, this, and this in this video. That's a hook. They came to understand it. Okay, great. And then

at the closer to the end, say, "Hey, um, you know, just to let you know that this is one of many things. I got to show you another another thing that will help improve your math scores or the SAT or whatever that is, whatever you're trying to do. Uh, click this video right over here. They just watch two videos." And if you can get that to happen, boom. So, you want to hook them uh in the

beginning and you want to hook them at the end to go to that next video. So, uh, Okay. Yep. Increase 200 2 thou 2500. There we go. [laughter] See, you you know what you're doing, Maddie. We're we're getting close on that. That's so awesome. Yeah. If you guys are interested in channel jump start. We have a lot of alumni here. We call them jump starters. Um you should come to be a part of channel jumpstart. It

it will transform the way you see YouTube. Uh and then we do have an amazing community of of people helping each other and getting a lot of of detail and then two I do on ongoing uh help for people after they go through the eight weeks on that as well. Um okay. Um I have a Okay, Darl, for a craft channel, is it best to do live videos to engage with the audience? Do I uh edit

my long videos or is it best to let the viewers see we uh make mistakes and how to correct them? Okay. Um what what I normally do and this is something I teach my um my students uh very aggressively in section 8 of channel jump start which is you need a content strategy and in fact I'm rewriting [clears throat] YouTube formula. It's called YouTube formula 2.0. I just finished with this section and I found a new

way to to teach it. I'm not going to teach it now. I'm going to leave that for the book uh because it's it's it's amazing. But what you need to do is have a variety of different type of content uh to go and find who your viewer is and engage the viewer and engage that regular viewer. Uh and so ultimately that's what you need to look at. So live streaming should be one of those those ways

that you communicate. I do not believe that all you do is live. I I think you need to do other types of formats that make sense for your audience. And then when it comes to make mistakes, that's the best thing you can ever do. Uh because it shows you that, hey, we make mistakes and we're going to show you how to fix it. That's part of storytelling. That's authenticity. That's real life. That works really well on

YouTube for sure. Okay. Uh here is the next question. When is your new YouTube formula book coming out? Well, um I delayed it a little bit because I wanted the audio rights [laughter] for the book. Um, and the way that the contract was, we we kind of squabbled back and forth. Um, and I was able to to get what I need needed from it. Uh, it's the last time I'm going to go with the publisher. I

can guarantee you that. Uh, but it's coming out this year. Um, you'll hear a lot of it that you'll be able to pre-order it soon. Um, but yeah, that it's going to be good. It's the book is freaking amazing. Usually when you do version two of a book, you're you're giving 30% change is what they what they want you to do is 30% change. But I found that um I I found a better way to communicate.

It's not like the content is changing on the formula aspect of it, but the way that I present it is all new case studies. Like all section two, section three is brand new. Um and and that's, you know, two twothirds of the book. Um you know, and so section one I' I've updated a little bit, but it's more historical or whatever. So, but yeah, it's it's uh so great on that for sure. [snorts] Um let's see

here. Butcher Wizard, I did CGS uh February 2023 on one of the calls. You suggest I write a cookbook about the different cuts of meat. Got it published by a maple publisher last year. Congrat last year. Congratulations. I want to send you an autographed copy. Please do. Um, so just like you're once a jump starter, always a jump starter. Connect with me in that or get get with Jackson or Justin or Kelton. Uh, but please uh

send me that. I I do appreciate it. I I love it when my students take action, especially when we talk about taking action. Um, and and two, I love cooking. I love that's that's actually one of my love languages. I don't know if I told you that on on a channel jumpstart call or anything like that, but if I cook for you, you know that I love you. Okay? if I don't cook for you, then we're

still in that period of trying to figure out if I love you love you or not. Uh and then too, at my house, I have this outdoor well, it's a uh it's an outdoor uh kitchen. Well, it's an indoor kitchen, but it's like its own separate unit. We have it own barbecue, and it's really really nice. It's like Yeah. Like I I I get to have some fun with that for sure. Okay. Um Okay. Um, okay.

Let me get a little drink here. How do you approach the battle between creating videos that you truly enjoy but don't per uh don't perform as well as making videos that you don't enjoy as much but you know they will do better? Sounds to me that you need to figure out your uh your niche. um like like uh if you don't get excited about making videos um and you think they're going to be amazing um and

you know that the other one's doing amazing, it sounds like you're building an audience for something you don't want to do. Uh I do not like to do that. Like I don't even remotely close like to do that. And so uh a lot of my earlier uh you know discussion when people come into channel jumpstart is I'm trying to help them pivot. um one of the biggest YouTubers on the platform, uh her name's Hope Scope. Uh

she was doing legging reviews and she just literally she says, "I just wanted to to jump off a bridge if I had to do this again," you know, and and if you go look at her content now, there's no leggings at all. Um she was able to evolve to be a content creator into fashion, then to other things. She's pivoted a couple times, not big pivots, but it was just more uh exploring content. And so, uh,

the other thing is if you really enjoy making some content, it doesn't perform, it might be going out to the wrong audience. So, you might have a split audience like that. That's what's generally happening. If it's it's over here, they're there. So, you're going to have to figure out what that is. Now, that being said, uh, one of my favorite case studies of all time is um is a channel called Kimberly. Uh, she's one of the

most sweetest uh women uh that I know, and she was a a student of mine. she uh had come on, we did a consult and uh she was making a ton of money doing PopSockets. I don't know if you remember the Popsockets, but it was on the phone hold you know that whole thing. And anyway, um she's like, I don't want to do this. And we we we had the conversation. I says, I get it. What

do you want to do? Do you want to do fashion, whatever? Cuz she's very beautiful and all this. She's into she's into her fashion stuff. And and anyway, come to find out, SHE WENT TO LAW SCHOOL. AND I'M LIKE, why are we not doing this? And we had a conversation cuz she loves the law, whatever. And so she decided to go into true crime. And one of the best presentations, not even a close second, um, you

know, at VidSummit, uh, a couple years ago was her presentation on how to pivot. And it took her about seven months to develop a new audience. But Lee, she went all in on it. She just went all in and um I don't know if she's deleted the other videos off, but you can go to Kimberly on YouTube and and see go back in time. It is possible to grow a new audience. All you need to do

is have content that will work with your new audience. And so one thing that I would do uh Brandt is I would go and see what what's why does this appeal to your current viewer? Why does this underperform for the viewer? And ask the questions. and there might be other makeup and say, "Oh, maybe they they're different and they they wouldn't necessarily like this one and but they like these type of content." And then and then

you can create a strategy around it. Um and then and then two, um you know, you should join channel Jumpstart that we're we we definitely definitely um help you on that. All right, next. Um super chat um Psycho Pro. Hey Darl, future jump starter here. All right, there we go. Uh, I struggle uh in recon to find 20 to 30 similar channels. Uh, some uh channels share psycho psychoraphics but not topic or topic or format. Uh,

any tips to navigate like um in channel jump like and and I I appreciate you uh going through this. I mean, you can only do so much in a book. Um, you know, uh the training that I do in channel jumpstart in section two is recon and research. I give you every single thing that you need to consider. Trust me, I do. Um, you can't do that in a book. It would be 300 400 pages that

alone uh on it. Uh, and so like trust me, I go way in depth on that. Um, but I'll give it to you in short here so you don't struggle as much. It's not about the channel, it's about the videos. So, go find videos uh and and see what the videos are, not not about the channels. Um, and you can find channels that that have maybe uh a group of videos that perform really well. Uh, but

maybe it's not the whole strategy. It's not the same format like you're you're mentioning, but it's the more about the video than it is the channel. Um, there we go. And he is saying Recon and Research is priceless. His RBR TV, his whole channel changed because of Recon and Research. It It literally did. It's awesome. >> Okay. Yeah. If you want to uh sign up for some free information, you can get a newsletter at darliss.comnewsletter. Chantel

put the link in there. She's the one that actually helps me put that out. Um and and seriously like like this is something that we're always giving stuff free away on. Uh, so you definitely want to uh join that um that newsletter for sure. How do I edit videos, but it's not copyright? Um, I would assume that you're trying to edit videos that are not yours, or is it your videos, or is it videos that have

copyrighted stuff you want to edit out? Um, if it's the latter, you want to edit copyrighted stuff out, you can just do it in the YouTube editor. you can just edit it right out in in that and then you can save the video and it it YouTube is notorious of of doing that. Uh but I rarely ever ever want to use copyrighted stuff unless that it's fair use. Uh I don't want to even go into the

deep of what is fair use, what's not. Um there's like Ian Cororsine and a few others have have uh courses on that and training on that. [snorts] Um, let's see here. Grease Monkey or Bus Grease Monkey, thanks Channel. My video this morning has 5,000 watch hours in the first four hours. Can Can you remember when you came on and you know, you first started Channel Jump Start and um and it was just like, "Oh my gosh,

it's so much. There's so much to do. all these little details. And then and then notice what he said here. Um, most people go after views. I only want watch hours. The more watch hours you have, more momentum you have on YouTube and the more money you make. Um, that's just the way it is. 5,000 watch hours. I mean, that I mean, you you're getting monetized like that just because of this video right here. Like, I'm

not saying you're already monetized, but I'm just saying that's what most people take in a year to try to get you got in four hours. That's just so freaking awesome, man. That is awesome. Awesome. Awesome. We got Mr. Nick Nim. I love VidSummit as a benchmark for creators by VidSummon. [laughter] Nick Nick is a guy I can't wait. He's getting really close to a million subscribers. Please go subscribe to him. Um he's able to really help

you really be successful on YouTube. Uh and he's he's taking a lot of time putting up a lot of content. and he has great great um community too. Um and and I'm I'm a big fan. I I contribute a lot of money to Nick. I give him super chats. Um I I want to talk about that for a second. Um Nick is will get super chats for me. Sometimes it's going to be, you know, 500 I

think it's like five 500 bucks. I think that's the threshold or whatever I do. Whatever the threshold is, he'll get it several times a year, you know. And I just love what him and D are doing. Um, they're they're great supporters of mine and great supporters of of VidSummit. Um, and I love them to death. Okay, here we go. I really need to take the time to go over everything in channel jump start again. Uh, so

much new info there. I joined three years ago. Yeah, once it here's a thing that I want to say. I've said this from the beginning. Once a jump starter, always a jump starter. Um, even though you go in cohorts, you can go back and go over all the time. when I have a new cohort goes in, you can get on the Q&A calls, uh, you can you can be a part of that, too. You know what

I'm saying? Because like the thing that I'm looking for is when you come into the community, I want to see you succeed. And when you succeed, I succeed. And so, I'm not going to just pull it away just because you're there. But yeah, uh, please go back through section 8. Like, I revamped that and section seven and and but more section eight. I think that's going to help you a lot uh on that. Um, I mean,

go through the whole thing, but there's some new new new content there. And then this new cohort that I'm doing in April, uh, is going to be massively different. Uh, especially in section 4. Um, you know, it's just really good on it. Man, we have been doing this for 54 minutes and it feels like five here. Uh, question. I've been watching past live streams and you kind of uh um handed off and said during the answer

that you gaming is easy. What do you mean like growing a gaming channel is easy? Yeah, gaming is one of the easiest ways I have found to be a successful YouTuber. And and um I know that that seems different, but it's the easiest one I've been able to help my students uh grow. Um, and and I I want to like let me uh um let me let me pull up a couple. You just got to you

got to under uh uh you got to just think differently. [snorts] For some reason, it's not pulling up here. Um, okay. Here we go. Okay. So, here's a jump starter. Um, and and um I'm going to pull it up. Here's a jump starter. Um, and you might say, "Well, he's not he's not crushing it or whatever." Um, this is his jump start video that he made. I played every Rockstar game ever. Okay, it's it's a year

old. Um, and it was based on another uh jump start video which is I played every Spider-Man uh game ever. Okay. Uh 7.3 million 2.8 million. Um here's another one. And these are these are very long videos. It's like an hour video. Um this is not the normal gaming channel. Okay. Um, and when you when you break it down, when you go and see how much money that this guy's made on on the content, it's like

through the roof because it's hitting multiple ads during a fire break. I'm sorry, an ad break. And then two, it's watched on TV, which brings up the ad revenue on it, too. Uh, so like for me, I I uh just because you game doesn't make it um doesn't make it interesting. My question is how you gonna make it interesting and I could do this for this one. We got old school gamers. We got Fortnite game gamers.

We got creative gamers. Like you you name it, we we've done it. And the the thing that I found is there's just a mass appeal. The audience is massive. If you know how to bring in unique value proposition, that's what I'm saying. And that's why I say I every gaming channel that we've worked with um and and I'm talking about me working on it uh not necessarily every student that's gone through but has crushed it. It's

just because the psychology of a gamer. I I I grew up on freaking video games. I want to tell you a story here. Um, and this is just for you, okay? Um, like I'm OG, you know, first consoles coming out. My first console was an Atari. You probably don't know what that is, and that's okay, okay? But I was playing in the 80s video games and and and I had a dad that uh worked really hard

construction and he actually played video games with us, too. Spending time. He actually enjoyed it, right? I enjoyed it, too. And so, uh, growing up, uh, my dad always allowed consoles to be in the house, even though that my mom didn't like it. And so, me and my brothers, we got the Super Nintendo. Well, we got that the the the Nintendo and then we got the Super Nintendo, but it was more of the Super Nintendo when

my mom was frustrated. So, I'd be in high school playing, you know, Mortal Kombat with my brothers and my mom would come down like, "You're wasting your time. This is never going to amount to anything." Like, you will not get value out of it. go read a book or go outside. That's what moms do, right? And and I'm like, "No, mom. This is like the future. This is where it's at, whatever." And she's like, "Nintendo, Nintendo.

We don't like Nintendo." And so there's like this lovehate relationship with Nintendo. My mom hated it. Me and my brothers loved it. Me and my brother Joe played a lot. And we beat each other up when we could when each other, you know, beat each other in in in Mortal Kombat. It was very aggressive in our home. Uh but anyway, at the end of the day, one of my happiest moments uh in my life is when

I got Nintendo as a client. They paid me a lot of freaking money uh for me to work with them for a period of time. Um and they were a client. And I went to my mom and you said, "Remember when you said Nintendo wasn't going to amount to anything?" Well, it made me this amount of money. She her jaw dropped. She's like, "Oh my gosh, I had no idea." And so, yes, Nintendo made me money.

Okay, there we go. playing the Nintendo did not waste my time. Um, okay. Is streaming a waste of time when you're only streaming one uh to one or five viewers? How do these Twitch and YouTube streamers get so many views? I've been streaming and making videos for years. Okay. So, what I would do if I was in your situation is say, "When did you have the highest concurrent viewers on your stream?" Okay. because I can guarantee

you there's times that you got more than five viewers. There there had to be. Okay. Go see what videos or sorry, what live streams those were. And then two, um just because you're streaming doesn't mean it's interesting to watch or keep people on. So there's multiple ways to engage someone. Uh doing comments and replying to them so they feel like they're they belong. That goes a long way. If they if it's the same five people, have

them start sharing it out when they first come on. Hey, share this out, you know, out there. We want to you want we want to break the record. We're going to get to six viewers or we're going to get to 10 viewers. You know, use it as a game, okay? Make a game within the game and and then there might be penalties. There might be, you know, consequences. Like if we can get, you know, 20 viewers

by the time that the stream ends, you know, I'm going to eat this, you know, whatever. whatever. You know, you can do so much to really engage them. I did want you to just be creative in that. And then two, um, uh, not every number that you see on Twitch is accurate. You know, view view botting and stuff like that. YouTube it is. Like I I can guarantee you it's it's it's there and they they have

a thing to validate it. So when they're coming on, they they're more for the personality um than they are uh the thing and they can't wait to connect into it and watch. Okay. Um, yeah. So, this will be a good time to uh to say this. If uh for all of you, if you want to have me work with you, uh go ahead in the link below in the description, there's a thing called channel jumpstar. Go

to channeljumpstar.com. Uh this is an application process. We do turn people down that we don't want to work with because the content they're making is not the type of content I want out to the world. We only want to put out good content, net positive content, content that will up, you know, uplift the world. Uh but yeah, you can go ahead and apply there. That's great. Um okay, here is one from uh LinkedIn. I'm actually I'm

actually live streaming on LinkedIn too as well. Okay. Uh new YouTuber here. Oh, this from an Andrew. Uh new YouTuber here who's focused my efforts mainly on meta platforms in the last decade. Uh but inconsistently inconsistent at best. Do you recommend building a solid consistent foundation of organic content, 100 plus videos in less than a year, and then at some point invest in paid ads to scale? Probably not uh not not one clear and concise uh

solution, but any expert advice from you would be appreciated. So, Andrew, there is not a world that I'd ever buy an ad to promote a YouTube channel. Never in a world. Okay? There's not even a rope. There's no reason to. And the reason why is when you buy an ad, you're telling YouTube that you know the viewer better than they do. Okay? You're basically saying, "Here's what I the people that I want to watch my videos,

and I'm willing to put money for it, and I can I can tell you that that alone uh is is the most damaging thing you could ever do to your or to your YouTube channel." And the reason why is because YouTube, the whole reason how it works has an objective. Find what the people want to watch and keep them on the platform longer. Okay, that's their objectives. That's the two objectives that they have. And so it's

they're going to go find the viewer. Uh what you need to do is be consistently targeting a type of viewer. Okay? Once you do that and people consume it, YouTube will go out and find your audience. Um and and I can tell you, you'll grow faster than ever before. But tell me this, Andrew. When was the last time you subscribed to a YouTube channel that you did through advertising my point? Exactly. Okay. Uh, so I would

rather invest in understanding YouTube more. Get my book. It's called the YouTube formula. Come into channel jump start. I'll I'll help you do it. Like seriously, like that that's what I would do. Um, got some jump starters in the house. Ryan's awesome. Yeah, you've been you've been OG, man. Well, not OG, but you you're mid there. It's awesome. Yeah. No, no, nobody ads. There we go. Um, but one thing you can do is just like literally

go through page by page my my book and say, "Okay, here's here's what I need to do." Yeah, you can you can do that for sure. Um, okay, here's a great one that will hit. I am 88 years old and doubt there is a a viable audience at that age. How can I best get around and still be authentic? Retired chiropractor says 2010. Okay, so here's the thing. I um I there's not an age u that

I don't believe that you you you can't um you know you can't hit. Um so let me let me give you one and this is just specifically for you. Okay, this guy's not 88 like you are. Um, but this guy is is awesome. Um, let me show you his channel here real quick. His name's Dry Dry Creek Wrangler School. Okay. Um, you look at this. 8.2 million views, 6 million views. Um, he's actually giving his wisdom

and advice to uh Gen Z and and younger millennials. like he he calls him out because he's like, "Ah, I get I get picked up and they ask me questions on it." You can literally bring value to anyone. Um it's just more, you know, what is that value? How do you actually explain? And I can tell you that there's a lot of people that would love to have uh someone that is late in life give them

life life moments to to understand, especially if you're in good health. And they're like, "Well, why are you in good health?" Well, he's take you've taken care of your body. And the reason why you have this background in being a a retired chiropractor, you know, and so there's a lot that you can do. There's a lot of information. I don't know what your channel's about. Um, no question. Just YouTube formula uh 2.0 book hype. Yes, it's

going to be so amazing. Trust me, it it it like it's so good. I mean, I I learned a lot writing the first book, but now I'm like, "Oh, man. I have so many different case studies of people that have gone through reading the book uh going through channel jumpstart. Um you know and and it's just it's gonna be amazing. Yeah. Drinking game. Okay. Every time Daryl takes a sip. It's a bigger sip on that one.

Okay. Um question. I have 225 subscribers recently. Three videos uh attracted a lot of new viewers. How do I know if I should make these videos into a series? Okay, so this is what I would don't want you to do. I don't want you to think of uh TV series, series of videos. I want you to look at those videos. So if you have three videos and if you go to advanced mode, there's a way to

do groups. If you're my student, I could you'd know exactly where it is because like advanced mode is the place to understand everything about YouTube um when it comes to your data. But what you can do is you can create a group and put those three videos in and you can compare it to the rest of your channel and then you can see, you know, demographically you can see all the details, you know, and you can

do a comparison. So you can just hit the comparison tab, do it by content, and then do it through group and you're good to go on it. But what you need to do is, and if you can't do that, just get the three videos and then just look them at it individually versus the channel. Um, and and you can look at those de uh details, but it's probably because the new viewers are a different audience. And

don't look at it through the lens of just demographics, but there's something there that YouTube did. So, look at your traffic source. Browse feature, suggested videos, search. See what see what it is and where that traffic's coming from. And then what you need to do is drill into why did these perform really well versus the other. Now, I'm going to tell you this. This is when the people make the most mistakes. When momentum happens on a

channel, which you have momentum right here, people either do the momentum too much, they do the channel or they do the topic too much, or they don't do it enough, or they don't do it at all. Okay? What I want you to do is do it the right amount. Um, so you have to be able to see what are the these three videos they have in common. Is there anything else you can do that would be

of general interest around um another another topic that these three videos would be kind of leaning into? So there'd be there'd be some crossover viewership, right? You got to test that out. That's really important. And then two, how do we actually continue on with the series uh with not overdoing it too much, right? Because you want to have the right balance. You need to give your videos a breathing room as they gain momentum. It's knowing right

when to release the next one in that phase. And sometimes it's releasing a piece of content that would be appealing to the same type of viewer that you just got. Uh because momentum is everything on YouTube. Trust me, it is. Um I've been streaming for five years, give or take. Astronomy content live. I average 10 to 15 views over four or five hour periods. So it's more like 30 or or sometimes 30 to 50. Okay. Um,

I watch sometimes this type of content. Um, what people want is is to see what you're discovering or seeing what you're seeing and you're commenting on it. My question to you is, is the stream only of the the the uh telescope, what you see through the telescope? If it is, try to figure out a way to have a two camera setup. Okay? then then it's more personal and you can have conversation with it and then you

can kind of switch back and forth. Um I watch the VidSummit Hope Scope video when I lose faith in my YouTube channel. Watch it. Yeah, that is really good. Like if you like is so motivating and she is so awesome. She's like one of my favorite people of all time. Um okay, come on. Questions, questions, questions. Okay. Uh, it'll be great to meet you in CGS, Darl. Uh, great live streams about split audiences. Uh, living on

a dime. Okay. Yep. Yep. Yep. Love, love McKenzie. She is awesome. She is amazing. Um, she's one of our, uh, uh, uh, coaches. Uh, we have an accountability coach. making sure that you're accountable of everything that I tell you to do. Um it's it's awesome. It's awesome. Okay, first off, how you doing? Um I'm doing good. Uh how uh uh how would you set up a newsletter funnel uh for a more faceless oriented channel? Um look,

when when it's around content, u people are interested. So, like for for example, if I was doing a a faceless channel on AI and everything around AI, um then I would do an AI newsletter. It's like here's the greatest whatever, you know, here's all the new, you know, AI stuff coming out. You could do that multiple times a year. In fact, you'd use uh an automated Cloudbot probably or something, you know, to to to get all

that stuff so that it's uh easier. It does it on your own. [snorts] But yeah, that's what I do. just just try to find value in the newsletter just as much there. Um, another success story of channel jumpstart CJS info got us monetized in three days. No, you got monetized in three days. We just kind of helped you see it clearly. Um, which is you you crushed it. Like you guys crushed it on that. It was

awesome. [snorts] Let's see what else we got. >> [laughter] >> D will lose Nick's play button when he gets it. That is true because Nick lost D's play button when he got his. There's like that whole thing. It's just so awesome. Uh let's see here. All right, here's here's couple questions. Um Darl, my channel is on the break for the last uh past six weeks. I'm thinking about dropping three long form videos at the same time.

Uh content uh well any good? Okay. There's not a world that I'd drop three new pieces of content at the same time. Uh because basically what you're telling YouTube is, hey, um you choose out of these three which one's the best video and then the other two just don't even show. That's what you're going to do. You're literally going to do that. So don't do that. So I'd rather have you do three weeks worth of content.

So, every week put out one of those long form videos and then you have enough breathing room in between. Uh, even though that you've been on a hiatus for a little bit of time, uh, that's the best way to do is get momentum for it because like, oh, hey, they just uploaded and you have new momentum coming in. Um, and and and you can go from there. But yeah, um, I I would also look at your

real-time analytics and see which topics would be the first video to post because remember, whatever is currently being viewed has a higher probability of being viewed, too. So if it's somewhat similar, you can you can do it from there. Okay. Okay. What is your opinion on repurposing content on uh content on your own content? For uh for instance, if we're doing a spring break uh uh spring break campaign, share different YouTube playlists of destinations we've done

over the last uh few years. Like I'm big on creating compilations. Um, like I I love that. As long as you're setting the stage up or bringing in new content and then you're weaving into older content, I love it. I I do those a lot. Um, in fact, what I want you to do is go to Ryan Tran and look at any one of his series and then look for like the three-hour, four hour videos. Um,

he's done compilations, but he he created a new narrative in between. Uh, but yeah, I I would do it. I'm I'm big on that. I I like that. I like to leverage my content for what it is, for sure. Um, okay. Well, we have a lot of questions, but I do need to get going. So, guys, thank you so much for jumping on this live stream. Once again, um, if you are new to me, I'm obsessed

with YouTube. I've generated a lot of video views here on YouTube. But realistically, when I jump on here, I just want to help you guys, and I'll I'll do that. The best way for me to help you uh, would be through my mentoring program. You can find out about that through the description below. There's a link there called channel jump start. Click on that fill out the application. Go through that process. Uh I promise you that

if you are wanting to get clarity, I will give you clarity and I will give you accountability in ways that you haven't uh been able to see. And then two, I jump on weekly and answer your questions. And so that is important for me to help you succeed. And honestly uh I just love when my students, my jump starters succeed. It's just awesome. Uh I love seeing people uh pass on what they learn too and and

and bring other people into the group and have lives trans transform because that's what it is all for me. Uh, thank you guys so much and we will