YouTube's New Research Tab: Find Content Gaps
44sReveals a new, underutilized YouTube feature that can help small creators grow through search.
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YouTube Studio has introduced a new Research tab that helps creators discover what viewers are searching for, identify content gaps, and grow their channels—especially for those under 10,000 subscribers.
Chapters
[00:15]
New Research Tab in YouTube Studio
The Research tab in YouTube Studio allows creators to explore search queries across YouTube, filter by location, and view search volume (high, medium, low).
[01:25]
Identifying Content Gaps
Content gaps indicate topics with insufficient or low-quality content, presenting opportunities for creators to fill the void and attract views.
[02:20]
Drilling Down for Specific Ideas
Creators can drill down into broader topics (e.g., 'crypto') to find specific subtopics with content gaps, such as 'Stepn activation code'.
[03:12]
Viewer Search Insights
The tab also shows what your own viewers search for, helping you tailor content to their interests and discover new video ideas.
[03:26]
Saving Ideas for Later
You can save video ideas in the Research tab for future reference, making it a handy tool for content planning.
[04:46]
Updating Old Content for New Search Volume
Even if you have an existing video on a topic, updating it with new keywords (e.g., adding '2022') can capture additional search volume.
Mentioned in this Video
Tutorial Checklist
8
04:46
Consider updating old videos with new keywords (e.g., adding '2022') to capture fresh search volume.
Study Flashcards (5)
For channels under 10,000 subscribers, where does most growth come from?
easy
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For channels under 10,000 subscribers, where does most growth come from?
easy
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Under 10,000 subscribers, the majority of growth comes from search.
00:30
What does the Research tab display for a given topic?
medium
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What does the Research tab display for a given topic?
medium
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It shows search volume (high, medium, low) and content gaps—topics with insufficient or low-quality content.
00:55
What does a 'content gap' indicate?
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What does a 'content gap' indicate?
medium
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A content gap means there isn't enough content on the topic, or the existing content is old or low quality.
01:25
What filtering and viewing options does the Research tab offer?
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What filtering and viewing options does the Research tab offer?
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You can filter by geographic location and view search results for a topic.
00:55
Can you save video ideas in the Research tab?
easy
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Can you save video ideas in the Research tab?
easy
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You can save video ideas in the Research tab for later reference.
03:12
💡 Key Takeaways
🔧
Search is key for small channels
Emphasizes that under 10k subscribers, search is the primary growth driver, making the Research tab essential.
00:30
📊
Content gaps defined
Clarifies what a content gap is—insufficient, old, or low-quality content—and how to spot opportunities.
01:25
🔧
Viewer search insights
Shows how to leverage your own viewers' search behavior to generate relevant video ideas.
03:12
🔧
Updating old videos for new volume
Suggests creating new videos on topics you've covered but with updated keywords (e.g., adding '2022') to capture search volume.
04:46Full Transcript
[00:00] All right guys, what is up? Well, YouTube Studio has added something really cool that I think you should know about. And so I'm going to show you on my channel what it is. So it's this research tab. And what's really cool is you can explore what viewers are searching for on YouTube. One of the
[00:15] problems with YouTube is that you want to find what people are searching for and be able to create content and have views. And that's really one of the most important ways to grow a small
[00:30] channel so a channel that has under 10,000 subscribers the majority of your growth is still going to come from search so how does this work well you can do searches across YouTube so you can search for a particular topic so for
[00:43] example I could search play to earn and then it will pop up with this and it will show me actually will come in with all searches right here and you can
[00:55] filter it by certain geographic locations which is interesting so the search volume is just roughly you know high medium low but what I find really interesting about this is you can actually click and view the search
[01:10] results for that particular topic if you wanted to and obviously which is great if you doing research on it and you see that some say content gap here So what it means is that there not enough content
[01:25] or there's less content on this particular topic or the content is old or low quality. So what you should do on your own channel is if you're gonna do a video on a particular topic,
[01:38] do a search and then drill down because play to earn is obviously a big concept. and then you can drill down with the content gap and pick one of these options that has the content gap.
[01:51] So let's do another search here. Let's search for, let's say I was gonna do a video on Pegaxi. We'll see if there's any content gap here. So Pegaxi bot, free download.
[02:05] So I'm not gonna do anything on that. But what you can do is you can search for the content gaps only. So this works with a little bit broader things. So let's type crypto.
[02:20] Let's just do a topic. So we can do a topic, and you can see what some of the different things are on this. And actually, let's do, this is an interesting one.
[02:33] Stepin it actually an app that I make like almost just walking around for 20 minutes So you see that people are looking for an activation code So content gap content gap content gap
[02:46] So you can see other things that don't have the content gap. But it allows you to dig in. You'll see GMT step in, step in app, step in crypto. So you can look for step in token, right?
[03:00] So people are looking for videos on that, which is pretty interesting. So that's across YouTube, but you can also do your viewers' searches. So this actually shows your searches,
[03:12] and I've saved this one here because it saves some ideas that you've pulled off, and you can save it in this tab, which I find really handy. So this is just the searchers across YouTube,
[03:26] some of the, you know, what people, they kind of look at what people that have been to my channel and found my channel, what other things that they're searching for. And so how to record calls on an iPhone. I think I
[03:42] have a video on that. How to rank YouTube videos. So that's a content gap. And so, yes, there's some good ideas there that will give you. And I like this because, you know,
[03:54] how to rank YouTube videos that might be if I recording a video and I phrasing it like that and using that word in my actual video and I gonna use that in
[04:06] my title it kind of gives me a focus for that particular video which is cool however you can also drill it down to just content gaps only so this is content gaps only for my viewers searches and you can see some of them
[04:20] are not as relevant like these ones. I don't really know what some of those are, but if I wanted to do something on VPN, that's something I can certainly talk about.
[04:34] How to start a blog, so there's some different things here that you can do, YouTube ranking, how to rank higher on Google. So these are content gaps I'll add to my list.
[04:46] Also, I've got a video on Morningfame, but I don't think it mentions 2022. So, I could do a new video on that and gather some of the volume as well. Anyhow, that's the research tab
[04:59] and I think this is really good for creators moving forward. So let me know what you think of this tool and what is the craziest thing that you've been suggested to about your viewers searches in your channel.
[05:12] Drop that in the comments below and we'll see you in the next video. Make sure to subscribe to my channel so you get more great content like this.