YouTube's New Algorithm in 2025: How Small Creators Can Grow

[00:00] watching other creators blow up with content that seems thrown together, this algorithm has fundamentally changed and most creators are still playing by 2022

[00:13] rules in a 202526 game. I'm going to show you exactly what's different and are building real momentum right now. In this video, you'll learn why your

[00:25] actually treats small channels in 2025 and the new framework that's helping you'll understand exactly how to position yourself as the algorithm's

[00:38] favorite type of small creator, the one it promotes consistently instead of my 12-week program that walks you through everything we're covering today and more. The links in the description if you want to check it out. I'll also

[00:52] talk about it more after I've given you some value. Here's what most creators don't realize. Much of the advice you're following is platform. That advice might have been perfect at the time, but it's from a

[01:07] snapshot of the past. The context has changed completely. Search on YouTube is basically dead now. Not completely useless, but it used to be about 30% of how people found videos. And now it's hardly 5%. Your priorities need to shift

[01:20] completely. You don't get views anymore by hoping someone searches for your someone's face while they're browsing for something to watch. Think about your YouTube? Most of your watching happens from your homepage, your subscription

[01:38] where the game is played. Now, let me put this into perspective for you. When sitting right next to all of their favorite creators, people they've been

[01:53] production teams, and you have to be the better choice for them. Your thumbnail has to stop somewhat midscroll better than some polished thumbnail from a

[02:05] curiosity than the creator they've loved for 5 years. That's the game now. But an alarming rate. The amount of content on this platform is going to triple in

[02:21] the next 5 years. If you're still doing tutorials or just sharing information, you're being replaced. Right now, I can pull out my phone, talk it to it like the morning. Knowledge isn't scarce anymore. Information isn't valuable just

[02:38] because it exists. So, how do you stand out when knowledge isn't scarce anymore? your videos, and this might explain everything you've been experiencing. The algorithm is struggling to keep up. With all of this new content flooding the

[02:52] platform, it can't pay attention to every single video you upload. Here's a videos, so it runs experiments. Every once in a while, you'll get way more

[03:04] suddenly gets 500 or a thousand. And then things flatline again. This isn't random. This is the algorithm that just ran an experiment on your content. It's

[03:16] learning what it can from that test, but then it runs away for a while to process that data. Sometime later, maybe three or four videos later, it shows back up to try again. Last time it gave you 1,000 impressions, maybe this time it

[03:29] tries 2,000. But here's the critical part. When it comes back, it needs to see the same pattern. If your first video was about gaming and the next one it tests is about cooking, it gets confused. It doesn't know what to do

[03:41] with you. This is why consistency matters more than ever. Not just upload consistency, but content consistency. Each time the algorithm shows up to run an experiment, you need to be building on what it learned from the last video.

[03:53] If you don't, then it's starting over each time. You'll never build momentum. Your goal is to train the algorithm on exactly who your content is for. button for me, it'll help train the algorithm to find more people like you.

[04:07] algorithm treats small channels, let's talk about what it actually cares about. The algorithm prioritizes retention over almost everything else. Now, look at how YouTube's new AB testing works. It's based on retention, not click-through

[04:22] make it to the end of your video. So, let's reverse engineer how that happens. in their tracks at a glance, they bounce. They never read your title. If

[04:36] build a curiosity gap that they want filled, they bounce. If they commit to what they came for, they bounce within 30 seconds. If they make it past 30

[04:50] cascade. Each piece has to work well enough to get them to the next piece. This is my philosophy. You don't need each piece to be perfect. You just need belonging. Your thumbnail doesn't need to be perfect. It just needs to not look

[05:08] need to be the most clever thing ever written. It just needs to create enough curiosity that someone thinks, "Okay, I'll give this a try." Your hook doesn't to get exactly what you promised, maybe even more. Do this long enough with

[05:25] consistent content, and you'll build up enough momentum to reach what I call promote you more regularly. By the way, if you're realizing that your retention that we're going to focus on in my 12week program. More details at the end,

[05:42] reality of what this actually feels like. You're going to create videos that flop. You're going to spend 20 hours on something that gets 40 views while your throwaway video gets 400. Those algorithm experiments I had mentioned

[05:57] earlier, the waiting period between them can be weeks, sometimes months. And that's the hardest part, the waiting, not knowing if you're doing something wrong or if the other room just hasn't come back to test you again yet. I call

[06:09] you're doing is working. The key is using those waiting periods yourself crazy, use the time to create more content and study what's working.

[06:22] Look at your failed videos systematically. Don't just dismiss them. first 30 seconds? Did you maintain that promise throughout? Most creators quit during the waiting periods. They think silence means failure. But silence might

[06:37] last experiment. So, how do you become the type of small creator that the algorithm actually promotes consistently instead of randomly? It comes down to three things working together. predictable audience,

[06:50] consistent value delivery, and retention optimization. First, predictable audience. The algorithm loves creators who serve the same type of person consistently. When it runs those experiments, it gets clear data. It

[07:02] knows exactly who to show your content to because you've trained it. Second, the same type of value each time. Whether that's entertainment, education, or inspiration, pick one and own it. The algorithm needs to categorize you

[07:18] are important. They're the first piece of the chain. But don't forget, they're wants them to stay on the platform. If your video keeps people watching YouTube

[07:31] longer, you become valuable to them. Here's a framework small successful creators are using. They pick one specific type of person and solve one completion rate. When you do this consistently for 20 or 30 videos,

[07:47] It starts seeing you as a reliable source of engagement for a specific become consistent growth. The framework I've given you today isn't about gaming

[08:02] the system. It's about working with how the system actually operates in 2025. Consistent content for consistent audiences optimized for retention with realistic expectations about timing. Okay, I mentioned my 12-week program

[08:15] we've just discussed. This is a complete system covering strategy, tactics, and retention psychology, everything you need to stop spinning your wheels and

[08:28] start seeing real growth. You get direct access to me and our private community for the full 12 weeks. I'm spending all of my free time in that community and helping you troubleshoot roadblocks in real time. Plus, guaranteed office

[08:42] hours every Thursday and Sunday, at least 90 minutes each time, where I'm months trying to figure out why your retention drops at the 2-minute mark. it first comes out, you only have a little time left to decide. I made the

[08:59] website myself, and you can find all the details there. The investment is $1,750 the description. You'll give me your email. I'll send you a link for a quick we get started. But you need to act fast if this sounds like something that you

[09:16] want to do. We've just explored how YouTube's new algorithm works and the still going to fail sometimes. Your next video might flop and then the one after

[09:28] isn't talent or luck. It's one specific skill. Click on this video next where I the mental resilience that separates winners from quitters in this game. The

[09:43] the new rules and play accordingly. I'll see you in that video.