Zero-Investment Dropshipping Strategy That Made Millions

[00:02] Mark's house, who started dropshipping with a strategy that requires virtually no investment and today is generating millions of dollars explain step by step and in detail what this strategy consists of,

[00:17] and I just want to say before going to his house that I'm really excited about these kinds of videos , since I started dropshipping a few years ago, 201627, and it was the first time I was able to set up a

[00:31] project that really generated significant results for me. We talked about how it was the first business that allowed me to generate €10,000 a month from Therefore, it's something I'm very excited to share in this video. And that's it, let's look at it

[00:44] I'm here with Mark Verdug, who I'm sure many of you know. Mark, how What's up, handsome? The pleasure is all mine. I'd love to know a little bit about your story and how you came up with the strategy you use for drug shipping.

[00:57] Well, it's been many years of trial and error, but let's summarize a lot. I tried every business model. I lost money with many of them, as happens that is, I didn't have that capital to start and I searched online, on

[01:10] YouTube, for how to make money without investment, without advertising. And I found this business model that allows me to sell, that allows me to earn money, thank God, without that capital and without the risk of losing it. And here we are.

[01:23] a coffee and you can explain the strategy to me in detail. the strategy to me in detail. Let's get to it. It's a pleasure. It's an absolute pleasure

[01:37] and a thrill to have you here. The dream is mine. Hey, tell me The dream is mine. Hey, tell me what the famous strategy consists of, how exactly you approach it all. Well, as many people have seen, I do

[01:49] n't think it's anything very new these days , there are many viral when people are scrolling on TikTok and Instagram they see product videos. Okay, so we buy that product, one unit, we start

[02:02] recording it and we make those viral videos. People come into this store and we sell without having invested in advertising. Hm. So, the only investment would be the product, that is, buying a product that I have from a supplier, making videos

[02:15] for Instagram, TikTok, I understand mainly TikTok and when it goes viral, well, you make money without having invested anything. Yes, I mean, it's very brief, but it is about buying the product and the Shopify platform, which, well,

[02:27] you can sell via WhatsApp, which would be even less investment, but the best thing is to set up that landing page and sell there to look like a brand and appear more professional. Yes, that would be the investment, and it's not easy because there's no such thing as an

[02:39] easy business model, but it's true that trying it is a matter of € 20, you know, right? It's not money. Yes. What was the first product you made you earn so much money that you said, "Wow, this is something

[02:54] It was a slash cap where what you did was put something like a drink in it, squeeze it, and it turned into a slushie. It was super viral in the United States. Of people who spoke English, because nobody in Spanish was doing it, I got that

[03:07] product and my third video got a million views without followers, without followers. That was a new TikTok account where see your face or who you were or anything. Yes, because there are many people who

[03:20] tell me, "No, Mark, it's just that you already have a personal brand, so it's mean, if you start with zero followers and without showing your face, that's the good thing." Then I started uploading terrible videos, they were awful. The third one had a million visits

[03:34] and I remember I made, I don't know if it was 400 or 500 euros, which is not a large a minute." And the good thing, excuse my bluntness, is that higher than if you do advertising, is n't it? Of course, it's incredible because if you

[03:47] 20, you have no expenses, only the cost of the product. So, of those 400, 500 euros that I billed, half was profit. I mean, that's crazy. In other words, in lose money if you don't do it right, which is what happened to me at the beginning.

[04:00] So, that was the first product and I think in the first month I made 4,500, I don't know if it was euros or dollars, to say exactly would be lying, but well, amount of profit without investing in advertising, I mean, with what

[04:13] great. It was incredible, incredible. was incredible, incredible. Okay, strategy understood,

[04:25] people to know is that I'm going to try to make it so that after watching this video make it so that after watching this video they can do everything I do for free. said, which is a bit of a hassle, but I'd like it to be completely free, because sometimes

[04:39] I see strategies that are good and people are making a lot of money, but for someone like me who started back in the day, they have to pay this, they have to pay that, and it might be difficult , that's exactly

[04:51] So, I'm going to try, or rather, I'm going to make sure that everything I teach, or that we teach today, step by step, is free, or if possible, almost all free. I see it. Perfect. Now we're going to look at how to choose

[05:04] the product, what product to sell, how to record videos of these products so that they go viral on social media and get free traffic. And then, how to design an online store that converts those visitors who

[05:17] enter the online store into sales and therefore money. So let's start from the beginning. Hey, I'm going to attack the little jinx . How do you choose the product? sell this one?" It is true that with dropshipping in

[05:32] you do cash on delivery, whatever you do, you usually try to find because those are the products that are more durable over time, more stable or profitable in the long term, but it is also true that

[05:47] with organic dropshipping, as it is called, what we look for is something more visual. Obviously, if it solves a problem, all the better, because obviously, but we're looking for something visual that can be recorded, that isn't too difficult. Of course, you're

[06:01] not going to take, I'm going to make it up, something that requires you to go to the snow and you live on the beach, it doesn't make any sense. So the number one requirement would be mean that when it appears in a video people say, "Wow, how interesting."

[06:14] Exact. What is it called? Then it would be a useful solution to a problem. There are wow factor, but you say, "Wow, that would be great for me ." That could be considered a kind of wow effect, and then in this case you can record it because

[06:28] you're screwed. Because there's something a lot of people ask me, and I apologize for saying it right off the bat, but if we don't invest in advertising, we have to record. You can't avoid recording videos by stealing them and doing dirty things, to put it mildly,

[06:41] work. Sure, there are people who might say, "Look , I don't want to invest in advertising or buy the product, so what I'm going to viral video, download it, and re- upload it myself." That's something that doesn't

[06:55] one person out of 100,000 because new video and show it, but in the long run it won't work, and besides, you you're just stealing videos and

[07:07] ugly. So, I recommend that to make money, whatever it is in life, you have to have a skill, and stealing videos is not a skill because it's still stealing. So, the best, ideal, professional, and profitable thing to do in the

[07:20] long run is to record it yourself, obviously. Definitely. Once we understand find these products? Okay, the strategy I Perfect. I'm going there so people will see it on

[07:34] screen when I press record. What I do is a Banner Account, okay? That's what it's called, which is like an optimized, warmed-up account, so what you completely new TikTok account, go to the search engine, and type TikTok May by, which is

[07:48] Yes, TikTok made me buy it. Exactly, in Spanish. So, what we do here is open a video, okay? We algorithm what kind of content we want to see. We like it, we

[08:02] comment so that it detects that we have interacted with this type of content. And we do this 10, 15 times. Once we've done that, what we do is go to our for you page, and then every video

[08:17] that comes up that isn't about a product, we skip over it quickly, and every one that is about a product we watch in its entirety, we like it, we save it, and we like a comment. Then there will come a time, like this account, when almost all the

[08:30] videos that come out are product videos. So it's a very easy way to find products and totally free. Once it's optimized, which takes 20 minutes, in 10 minutes you've seen 800 products. And then you would go to the

[08:43] profile, see if it has a "wow" effect, if you could record it, maybe see if they're still you go to the latest one and see that it's from October 28th, well, maybe this not. Maybe this person just wasn't doing it right. There are many,

[08:56] many variations or variables in that, okay? But this would be the first seen, anyone can do it with a mobile phone and I'll show you more, but Come on. And once you find a product, then it's up to

[09:11] supplier they want. Hey, does anyone want to do AliExpress or another Correct. I'm not a big fan of recommending suppliers as such, because everyone has different tastes, as I always say, some people like AliExpress more, some

[09:26] Latin America, use suppliers that offer contracting like Dropy or other companies. Some people use payment providers, like you and I can recommend. So there are many, many things to

[09:39] A supplier is needed so that everyone can choose the one they want. Okay, so the next strategy is directly on the computer. Yes, in this case it would be to go and look for AliExpress and TEMU, which is cheap,

[09:52] not to say free, and very simple. Okay, let's go, let's see it. Come on, let's see. I have it ready now, and with your permission, Adrián, I'm going to look at they are the important ones. Exact. It's right for them, just for

[10:07] create an account as if you were going to buy something, totally free. So, I So, as you're seeing right now , I've come to the home page and you have different options. First, look for the products you found at

[10:21] the Barner that caught your attention and search for similar variations. What does that mean? Well, if you've found one, I'm going to invent it, a dog hair remover roller, I'm making it up. Okay? So, if you've

[10:34] found this one, you go into what would be this product page and down here it says related items, similar items. And here we try to find a variant that does the same thing, solves the same problem, but is not

[10:47] the same so that visually people detect it as a new product. That in fact, many winning products come out of it that way. Option two is, that is, the important thing is not to see a product that works and make

[11:00] exactly the same thing, but to understand, this is important, we are going to launch a new similar product that satisfies the need, but that is not exactly the right, and you're right to say it because I sometimes take things for

[11:13] these things. So it's very important that you might see a product and think it's amazing, to put it pick it up and it works. Because? Because if it worked once, it can work again . But as I always say, the products don't get saturated. What gets

[11:28] saturated is the content. If 10 accounts have already recorded the exact same product and record it exactly the same way, it may mean you won't be successful. So, if we find a variant that does the same thing, solves the same

[11:41] people, we record it the same way, but since it 's visually different, then completely new product. You will stand out simply by having slightly changed the product's aesthetics . So it's great for that reason. And

[11:55] the next strategy, which is slower but incredible, is to come to AliExpress homepage. And whenever you see a dropshipping product, as I say, that isn't a dropshipping product, it's one that reminds you of a product you've

[12:09] seen, that isn't a shoe, that isn't a pair of pants, okay? So, what you do is you come here, you open it, imagine that this one interests you, right? Because you've seen it. You come here, you click add to cart, you click save.

[12:22] Okay? So that? to tell the AliExpress algorithm that this is the interested in it. So, we keep doing that over and over again. And as you can see, there will come a time when almost

[12:34] home page are products that could be optimal for doing with organically, but in this case organically. Okay? That would be the next strategy. And then the next one, which we 've seen before, is imagine

[12:47] you say, "No, I want a pet product, right?" Well, I'm putting pet products. I'm putting it here, you're going to get absolutely everything and you want to sell dog beds, I'm making this up . You get in bed and

[13:00] we'll do the similar items thing, okay? So sometimes it doesn't work, you have to do is change the country at the top right so you know. So, let's implement that strategy. And finally, it would be to enter the

[13:14] supplier's store. In other words, if this supplier has sold more than 5,000 units, it means they know how to sell. Then, the store name is displayed in the upper right corner . We click on it, we come to orders, okay? And the

[13:27] best-selling products appear. And if we click on "new", the newest products appear, and that way products. Incredible. Once you understand how to find this product, what do you recommend doing beforehand? Hey, should I

[13:40] order it first and start making videos and creating content, or should I create What I recommend, and being somewhat realistic about people's processes, is that to record that product you have to order it. If you order it from Amazon, which you

[13:54] takes one or two days, but if you order it from AliExpress itself, for example, since you're going take a week or two, or depending on the country you're in, it might take longer. So, we order the product and while we wait we create the store,

[14:08] the product arrives the store is ready, which costs $ per month, that is, it is not an investment or money. And we're looking for content so that when the have to do, and we're not waiting around like a headless chicken.

[14:23] creating the store while waiting for the product to arrive, and then the other thing: watch know I'm going to make a video like this, a video like this." Having 50 videos to . Could you provide an example, or tell me what things you take into

[14:39] account when creating a specific store for this strategy? Because as selling cash on delivery. Well, each strategy is 100% good, I'll show you. I'm going to show you a store and make some

[14:54] very few people know this. Normally with dropshipping, for example, sell multiple products in the same store. So, what I recommend and a store for each product, just like a TikTok account for each product to give a

[15:10] sense of branding, to do that branded dropshipping that is what I do is create a completely new social media account for that product with zero followers and create a store just for that product. So, it

[15:22] would be an example like this ear cleaner that I made a practical example with this same product. So the first piece of advice I have to give stores for mobile format. Because? Because, like we do on TikTok, Instagram,

[15:36] reels, and YouTube shorts, people watch those social media platforms on their phones. So, phones. What I do, I'm on Windows, I press F12 to view it in mobile format, and then it would be this, right? I mean, seriously, with

[15:48] a good step-by-step guide you can do this shop in 4 hours, in 3 hours at most. Good color psychology is very important for people who search for it on Google; the color should convey what the product wants to convey

[16:00] and be effective, meaning it should look good. For example, this product is black, and with this blue we use this blue, but blue represents health, it could also represent camera, so a clear logo suits it very well , because sometimes I see some

[16:14] motion and I say, "Don't complicate things, really, it's not necessary." A logo written with the letters "yo". Well, you can add a logo, you can add a few little things to give it a more playful touch,

[16:27] as I say, okay? A clean photo, usually those from Amazon are the You can also post photos of more of a double-edged sword if you don't do it right.

[16:39] You also mentioned Amazon, but understand that the products sold on AliExpress, Temu, and all of these, are often also sold on Amazon because there are people who buy them, send them to Amazon, and then they are sold on

[16:51] that if you don't want to wait for the product to arrive from Often it will be exactly the same product, it will just cost you more money, but it's also helpful to understand how

[17:05] It's right. Ultimately, I always say, obviously there are buts, but same place. So, you're almost always going to buy this in my store, you're going to same thing. It's true that Amazon has faster shipping and maybe that's why it's

[17:19] because of the logistics and all that , right? So, continuing with the important thing about the store, it's having infographics. This is one of the people make, or that people who are watching us are probably making,

[17:33] is posting product photos. And you should n't put product photos, you should put infographics, that is, photos that give information, like this, right? You have problems with a lot of earwax when you put on AirPods,

[17:47] when you put them on, well, before and after, information that with your finger it's bad, with cotton swabs it's even worse. So we provide information Amazon is the king at this, for example, it has bullet points, that is,

[18:01] the description, but people really know whether to buy or not just by looking at photos. Then a very clean product name with features and reviews. Social proof is super important. In other words, you have to tell someone else who

[18:14] same example. I'm going to... it's probably happened to you too, and to many other people as mine or to a place that is not mine. I'm walking down a street and I don't know where to eat. I full restaurant. I'm going to the full house. Maybe it's worse and more expensive and all that, but

[18:28] more people there, it must be better or cheaper. reason. Exact. So, we have to tell people, hey, other people have bought it. After an offer, it's always super

[18:41] comparison price, that is, now it costs 30, before it cost 45, right? To make deal. We all eat this at McDonald's, everywhere. Emoji benefits, that is,

[18:54] some small texts that explain, well, free shipping, cleaner than ever before, keep your ears healthy. A good offer, I think that's the most important thing in terms of sales, having a good offer, because if people come

[19:07] into our store and we give them time to think, then that's when the problems arise of 'I'll go to Amazon and look for it,' or 'I'll go to AliExpress and look for it.' think. So, what we're trying to do with the offers is to make people not

[19:20] think, to buy impulsively. And we do this with a great offer that ends today, ends in 6 hours , buy one, get one free. You ca AliExpress. So it 's very important. More reviews,

[19:33] shipping information, warranty, and last but not least, a description that addresses the problem the product solves. There's no need to talk about the product. This product has a camera, benefits, features, no,

[19:45] . People don't care about anything, they don't care about anything. So it's super important to say who this product is for and how it structuring a description of peace, which is called a problem, agitation, and a

[19:59] solution. I'm tackling the problem. Did you know that cotton swabs can cause many problems? Then agitation, you can lose 10% of your hearing, obviously not lying, and then the solution, with our product you can increase your

[20:13] hearing, be healthy, etc. Buy it here, problem agitation, solution. And incorrectly placed because it is completely free, reviews of higher quality, as Amazon itself does. This is a store structure that generates millions of

[20:27] euros. Not this one, obviously, but I mean this structure gives millions of you do the marketing, the product, the offer, the price, but this is very simple and a person who locks themselves in their room can easily have this in 4 hours

[20:40] pay €1 for Shopify, three free days and then €1 per month. Perfect. Well, that's spectacular, huh? I totally understand the whole store thing. Let's now move on to creating the videos. Well, a strategy

[20:55] strategy. I'll explain it very quickly because it's literally exactly the same as on AliExpress, but we go to TEMU and what we do is enter into those did on AliExpress. Then, once we enter, we click "add

[21:09] to cart". The saving option isn't available here; it 's a bit more difficult. And if we scroll down, you explore your interests and start showing you a lot of products. that interest us, we add them to the cart, and it optimizes the TEMU

[21:24] homepage more and more so that many products appear. And there will be many people here, along with AliExpress, who will say, "Yeah, where the problem lies. That's why the first strategy is the Barnera Accom,

[21:37] the one from TikTok, because there you will train your eye and with a trained eye later on in TEMU, on AliExpress you will know what you have to look for or what you have to find or what is good and what is not good. Perfect, then I fully understand and

[21:50] part, right?, of creating the videos. The product has arrived, I have it at home. What needs to be done? Okay, with your permission, I'd like to spectacular. Let's get to it. Santa Claus has arrived. Santa Claus has arrived. My

[22:06] house is full of products. It's crazy. For example, this is a breathing plush toy, which looks kind of silly; it's the Grinch. So, now at Christmas, sales are much, much better. So, these plush toys breathe

[22:18] and it's like they throw it to help with children's anxiety when they go to sleep. There are even men too. So, it's a product that is visual and solves a Then, for example, there are these bouquets. This doesn't solve any problems, but it

[22:32] sells because it's visual, it makes nice videos and all that. And then there's this one that's nice videos and all that. And then there's this one that's like for cellulite and such, which is advertising product. There are a lot of brands making a lot of money with this; it's a product

[22:45] so it's kind of cool, right? To appreciate it in some way. So now, to show technical things, because we're not going to start filming a movie here and they do n't need anything fancy, I'll show you a little bit about how I record,

[23:00] okay? I should also mention that Casa de Mark is full of products, there are end, you shouldn't limit yourself to one type of product, but hey, there are is the limit, right? I always tell people who

[23:14] say the same phrase, and that is: don't try to guess what product they're going to sell. It's impossible. I mean, no, I think this one is going to sell a lot, you don't know that. Yes, it's good, it meets the requirements, but what I recommend is trying

[23:27] have to buy them, but if you become a cook you have to cook a lot of fix a lot of cars. So we have to try it, right? We have to go, okay, of these five, I think this is the one that will give me the most money. We're not fortune tellers

[23:40] , okay? So, for example, I use a tripod; you can take a glass your phone inside, okay? In other words, we can do it without spending money. So, something very important that I'm going to try to share so you can see it, I'm going to put

[23:55] share so you can see it, I'm going to put the product here, always in the middle here, okay? People will be watching it. There are many people who record me like this or who record me in this way. It's ideal. Because? Because we leave what

[24:07] is called the safe zone space, which is where people look and where the algorithm collects all the information. And we leave space above, which would be here, recording. Yes. Okay, then we'll leave some space. Then it's very

[24:20] done on YouTube, it's done on television, it's done everywhere. What does that mean? Make the first 2 seconds very eye-catching. For skin feel nice, right? It's like it creates a bit of a suction. So, a first

[24:35] clip would be ideal, for example, putting it on the leg and showing how to use it, for example, if you have cellulite, you need this. You've already caught the attention of the people who will want this product, and visually you haven't made a "look,"

[24:48] 's also very important to use the Banner to see why other videos go viral . Another very important thing is not to repeat information. What does that mean? leg, the next time I'll show it on the arm or I'll show it on the butt. I don't

[25:03] because people get bored and have the retention of a fish, to be honest. And quality and lighting. You don't need a fancy phone, you don't need reasonably good to watch, because if this video was dark and there was no sound,

[25:19] people would leave. Well, it's the same on social media . And above all, you shouldn't show your face or have followers. I've said it before, but I'll say it again. You create a new Instagram, TikTok, and YouTube Shs account. For example, you

[25:32] start uploading videos without showing your face, that is, you start making videos like this, then you show your leg, okay? I'm going to do something weird here. You put your leg up, chance your first video will go up to 10 million. It doesn't matter. In

[25:45] other words, it's completely irrelevant. And regarding the voice, do you recommend that our voice be heard speaking or do it with text-to-speech? That Instagram, and YouTube,

[25:59] especially TikTok, have text-to-speech. In other words, you enter some text, give it text-to- Then there are other artificial intelligences, and nowadays you can clone people's voices, you can do a lot of things, and then there's your own

[26:11] voice. I've almost never lent my voice to a video, almost never. Yes, it is true that it is different. In other words, everyone uses the TikTok voice. If you put your voice into it, you'll stand out. It may be for better or for worse, but you're going to stand

[26:24] out. So, to begin with, it 's not necessary to record your voice. Use the platform or artificial intelligence it is . And if anyone wants to even be done without voice in

[26:37] the videos, it doesn't matter. Okay, and before you get started , obviously you can have your tests, ideas and make up videos, but what you also do is accounts that are already selling it and see the most viral videos and you're going to replicate them

[26:51] right? 100% because it's a mistake that people make and it's what kills the dreams and aspirations of these people the most because nothing is easy, but making viral videos these days is not easy. Then a lot of

[27:04] people say, "Okay, I think I'll open the box and show it." Don't believe it. We thought, "What's worked? I'll go and replicate it." So that? To start with, to break a sweat, as I say. So, once we've recorded and replicated those

[27:18] And something I also highly recommend is to script the videos before product for? What problem does it solve? for cellulite, obviously it's for men and women, but for

[27:32] societal reasons. Women tend to be more concerned about this issue. Okay? What age range, man? Well, maybe for a 16-year-old girl, right? Well, maybe talk to an older woman. How do I show him the problem? Well,

[27:45] first clip, taking it out of my leg pretending I have cellulite. Then I explain it to him, I take it out of the box, I tell him that it's super good, that it's not. In other words, I recording. So, I structure a script and then if I say, "If you have cellulite,

[28:00] then I'll show a clip with cellulite." If you'd like to get rid of it in just 10 minutes a day , I'll show you how to use it and give that plan a visual form. So, first replicate to avoid complications, then

[28:12] ideas will start to emerge, keep testing, and then we'll start writing scripts to try to professionalize it and target the ideal client's pain point a little more. Mm, perfect. And regarding the number of videos to publish per day, I understand

[28:25] that the more the better, right? Yes, no, because for example now that money-making beast, before if we uploaded more product videos nothing happened, but what happens? Social media networks make their living from advertising paid for by people.

[28:38] sell a product on TikTok Jenningstram without paying a single euro or dollar. So if you upload more than three videos a day, it starts throttling your product video, that you're trying to get people off the platform to

[28:53] sell, and that's a pain. So, I recommend between one and three. When the accounts are new, one per day is fine so that the account can gradually adapt . TikTok and Instagram, get it . After that, three videos a

[29:06] day; uploading four or five is already complicated. And something that I always get asked afterwards when I say this, so I'll get ahead of myself, is: but all the videos have to be of the same product, different. It doesn't matter, you can, I mean,

[29:19] one account, one product, period. And the videos can literally be the same one recorded again; you can't replicate, or rather, reuse the videos. But the watch video two or three, so they should stick with what they've seen

[29:31] 're repeated because it doesn't matter, okay? But always record then they'll penalize you, right? What social media really wants were uploading the same clips and the same videos that everyone else uploads

[29:45] everyone would be watching the same videos. Then these have an algorithm, like a robot, that detects frame by frame, based on the light, position, backgrounds, which clip is being reused. So, yes,

[30:00] shown the videos, which is what happens to many people. Mark, my you record them? No, wow, what a coincidence. So, yes, it needs to be recorded. If in the first one I do it like this, that is, I pretend to take it out from top to bottom and it

[30:14] next video, I have to re- record that movement. So, what I recommend is that when you record, if you're going to do this movement, record it once, record it twice, record it three times, record it four times to

[30:27] have a backup in case it works the next day so you don't have to record it again, and do that with all the clips to be a little more productive, so to Okay, awesome. It would be possible to see results from stores that have

[30:40] been 100% organic. Yes, I'm going to show you. I'm going to stop and then I won't have any business to do. So, for example, one that I'm going to show you, okay?, which is very current , alright? This is the one you

[30:54] show the product because it's still selling and they'd screw it up, excuse my language, okay? Of the word. So, this account is 100% organic. This store is 100% organic. From the quarter until today,

[31:06] which I will now go into detail about, it's €27,000, but if we look at reports and statistics, I'd give it from December 1st to 2019, which is when we're recording this. It's already been €10,100. Okay, if I count from November 1st to December 19th, which

[31:22] is when I created this store, that's €27,000. What does that mean? In one month and 19 days, without investing a single €1 in advertising, I have billed €27,000, which is about € I have billed €27,000, which is about € 14,500 in profit without

[31:37] buy the recording product, I had to pay €1 for Shopify and more advanced for when people start selling. And in this same session, okay? I have another store that's really dying because there are

[31:51] products that, to be honest, don't last for many months, okay? recording, we have to make it go viral, I mean, there are products that last a long time and others that do n't. For example, this one in the last 365 days, which has been less, gave me €49,000

[32:05] with half the profit, which as I say, if we go here you can see that in say, if we go here you can see that in those 365 days, it's not really 365, okay? We started drinking and selling it in February, we had a boom in May which

[32:18] was €12,000 that month, in June, which was €15,000 that month, and then it has been that has already started to become more visible. I haven't focused on it much either because what I'm looking for is focused on it much either because what I'm looking for is virality, making money, and then if I

[32:30] to a brand, I will. But if I see that it's costing me, since I have many things to do, like maybe giving this product to my sister, or maintain it so I have money, and then I can focus on other things so

[32:43] productive. It's a bit harsh to say, but it's to make it clear. Okay, perfect. I know that in the end, organic growth is like your beginning and what you started with, but a few months ago you pivoted and also started doing

[33:00] you pivoted and also started doing ads, metadata, and so on. Hey, could you share a bit about the results you're getting so far with ads, and how you create them? Because, of course, you said at the beginning that you started with

[33:13] now you've gone back to it. 100%. Ultimately, when I started with organic advertising, it was all because I had no money and I needed to anything, because I didn't even have enough to eat. So, I developed the

[33:27] ability to create viral videos, I developed the ability to do absolutely depend on recording all day and there comes a time when you just don't feel like it, let's to deceive anyone. So I started advertising about a year ago, which I'll

[33:40] explain in detail now, and the results are quite good, and I'll show you Spectacular. As you can see, this store is 2.5M, people can see it. I'm going to give you analytics to show when this started

[33:56] and the boom happened, because something bad I had with this product is that it's a seasonal product, it's not a summer product, that is, it's not for the beach or water, but it is a bit like a vacation product, so to speak . So what happens?

[34:08] I started this product on June 1st , okay? up to today, which is December 19th. So, as you can see, it started to be sold here. you can see, it started to be sold here. We made $213,000 the first month, $517,000

[34:21] the second month, which was in July, pure summer season, $21,000 in August, which was the boom. And of course, then it's already going down, we 're at 300,000, 3335,000 this isn't organic, okay? So what we're doing now is

[34:37] keeping things going during this off-season so the store doesn't die, and then starting in April or May we'll really go for it again. What a boom and sell this store, because that's also possible, okay? Because it

[34:52] dropshipping, but fully branded, that is, very much a brand. And this is with advertising in a matter of 6 months. The profit margin is indeed lower, it's 28-30%, not 50%, but hey, 2.5 million dollars isn't bad at all. So

[35:05] spectacular. Let's get to it. Because in the end, what I've seen that happened to you, Marquez, is that at first, organic growth is great and everything is wonderful, but there comes a point where you

[35:18] reach a certain level of purchasing power, so to speak, where you say, "Well, the effort, and I prefer to invest more money, spend more, and have more potential too, right?

[35:32] That's correct." And it's not just because, for example, many people tell me, "Marc, with what you know, with what you do, etc., why are you still still doing organic growth, and it's because I'm someone who tries to do things

[35:46] I enjoy. Since I work so many hours, because I we're hooked on business, solving problems, and so on. So, I like to record videos, but I don't like to record

[35:59] 30 videos a day like I used to because I needed to eat. So, organic growth is... The salvation of people who want to start without capital. I mean it from the can do without capital, but man, starting by buying a product

[36:14] from AliExpress, recording it without investing, making it go viral, and getting sales—I'm going to make this up— 1,000 sales is a huge amount, okay? But getting 1,000 sales solves your problems for the year, it solves a lot. Not only that, but you

[36:26] learn how to build online stores, you learn how to create content, which is the most and marketing. You learn how to structure landing pages, you learn a mindset, but what happens? I reached a point where I was making—I'll give you some

[36:40] figures, just to give you an example—200-something million organically, which was half the profit, but I felt like I was struggling to surpass that, and I'm an So I said, look, I think it's time to scratch that itch. The

[36:55] advertising because I don't have the money, let's try this now." So I kept training, kept learning, and then I started making a lot more money. Not because organic marketing doesn't work anymore or is bad, but because at this point in my life

[37:10] and with my knowledge, I don't want to get up and record 35 videos a other option, and that's just how it is. But what I do now is record maybe several videos, have others record them for me, and then advertise them on Facebook

[37:25] Ads, Instagram, Google, wherever, and I don't have to be recording. I work other jobs, but it's more management, not so much recording. So, that was doing organic marketing; I'm not going to stray from organic, no matter what, because I

[37:38] 'm very true to my beliefs. I like it; it's lifted me out of poverty, although that was a bit of a harsh statement, and I'm not going to change that because it's incredible for me. And also to keep showing people what I do. It works, and it's not a thing of the

[37:51] Hmm. Ultimately, the advantage of organic reach is that it doesn't require investment, but it's a bit of a gamble, isn't it? You create content, upload it, and it might go viral or it might not, whereas with advertising, you ensure that all your videos will go viral.

[38:04] But of course, you have to pay, right? Well, I—excuse me—I have years and so many videos uploaded, shows you absolutely depend on the algorithm to go people wanting to watch it, on it having good retention, and so on. But there's a way

[38:19] have a strategy where I know that if a video gets stuck at 2,000 views, I know exactly which second I'm failing at. So, when I re-record, I only have to views go up, and I say, "Okay, now I 've failed at the fifth second." I fix

[38:34] the fifth second, and then I keep making continuous adjustments, and that's how it goes viral. Out of every 10 videos, three or and you can see that in the video statistics. When the retention drops, that's where you

[38:46] analyze it, that's where the mistake lies. I used to do it that way, and I realized that even though it might sound this, because people are going to say, "This guy's dumb, sorry for talking so badly, it's just not true." I mean, some videos have 300 views and it says

[38:59] you have a 70% retention rate. You think, "How can that be?" And other videos have 300 views and it says you have a 20% retention rate. And I thought, man, it doesn't make any views. I mean, I upload a video, it gets 3,000 views, and I think, "Okay, more or

[39:12] less, they all dropped off in the third second due to retention, right?" Then I go, I look at what I might have done wrong in that third second, I re-record it, I correct that third second, and I keep going. If it gets more views, I say, "Okay, that was

[39:24] it." Okay, now it's stuck at 5500." Okay, so second, 5 and a half. phase strategy, that's what I called it to give it a nice name, even though it's not really nice. So I do it this way, and everyone who uses this strategy

[39:37] always ends up telling me the same thing. Thank goodness, because otherwise it's a roulette wheel, people do it, and that's why a lot of people don't end up succeeding. I mean, with all wrong and you can do it right. You can

[39:50] you can upload videos to YouTube knowing what you're doing. So, someone without knowing what they're doing can go viral and get a lot of views, always pays off in the long run. Amazing. I loved

[40:02] this strategy. Okay. And then, regarding ads, what strategy do you use? Uh, Metaads, uh, Google Ads, TikTok Ads, how exactly do you do it? I'm pro-metaads. I

[40:15] having generated revenue—because that store is the most recent one, it's 2.5 million. Then I generated revenue with several products. So I use TikTok Ads when I already have bad, it's just not my strategy. I'm all about metaads. I

[40:31] start there, scale there, and once I have it consolidated, I have the offer mean, the Shopify thing is all right— then I start to get Google Ads, I start adding email marketing and all that, but I'd say

[40:45] 90% or 95% of the revenue comes from Facebook Ads or metaads. And regarding the creatives, in the end, is the ad you make a pre-recorded video like the organic ones, or is it another type of content?

[40:59] Normally When I start with that product, I don't record anything, I mean, with Facebook Ads I don't record anything at all. What I do is take videos from showing faces and such, or I use artificial intelligence. I create a

[41:13] make a kind of montage, I write a script for it, I mean, what I said before about organic, I create a script that addresses the problem, the anxiety, and the solution I'm going to solve. I explained it very badly, but I think you understood.

[41:27] add things, right? I say something about cellulite, a cellulite clip. I clip about not being able to walk. I put it together like a Frankenstein, like a hybrid. Then I lot of creatives because that's the key to

[41:42] success with Facebook Ads, a lot of creatives. And then when the product is stable, that's when I send it to be recorded, I do UGC, I even record it myself to lower advertising costs, but because I know the time I'm going to

[41:54] invest is optimal, because the product, even with worse videos, is making me You mentioned earlier that your margin generates 50 or even 60% organically. I understand that it's less, more or less. What range would you be

[42:09] I try to never get less than 20%. It's like the numbers and others are doing somersaults with 20%. always try to have between 20 and 30%. I almost never have more than 30%

[42:25] can scale, and then I usually scale and the margin drops again. Below 15%, we start entering a swampy area. If there are say, since like me, you'll have a lot Traffic from Latin America, I

[42:39] do everything with prepayment, that is, by card. I don't get paid on delivery, that are shipped; I don't have to confirm later and so on. But sometimes people might even arrive broken, like what happens with Amazon and such. So, less than 15%—if

[42:54] you have a bad week of advertising, you're going to be losing money. If you have a quality products, you're going to be losing money. So, in my stores, in this one I 25% and 30%, okay? Depending on the day, the country, and so on. And

[43:09] in other stores, if I don't have 20%, I try to get there or I just stop. Perfect. So I think everything is under control in terms of ads. Now let's talk about something I think is important, which is email marketing, which you, Mar, always

[43:23] possible mistake, right? Not activating email marketing. How do you approach the Email marketing in your stores? There's something you need to understand because a cart before the horse, okay? Email marketing is a

[43:36] super expensive tool, I mean, it's crazy. I'd say that 20-25% of marketing. It's crazy, but the thing is, to do email marketing don't recommend anyone do email marketing until they have $10,000 a month

[43:51] because contracting is a whole different ballgame. And once you have that, you have to structure your which is completely free. There are many courses on YouTube, okay? I don't do it myself do it because I can't be everywhere at once, it 's impossible. And what I do is

[44:07] leave your cart? We'll give you a discount." Besides that, discount." Besides that, value. This is very... Important. I don't send them sequences of "buy me, buy me,

[44:20] buy me." No, no, no. I send them an email today saying, "Did you know that 10 out of every [ number of people] suffer from this and that you can alleviate it by drinking green tea in the morning or resting in the afternoon?" In other words, I provide value and at the end I

[44:35] subtly. So, I keep adding value, people open the emails, people connect because you're providing value, and then after four or five emails like that, I include the call to action : "Hey, today we have a promotion just

[44:48] with a 20% discount or this free gift." And then people who open the emails go crazy and buy a ton, but this. As many of you already know,

[45:00] Metads was recently updated and is now Andromeda. And I think it would be super interesting to see how you've adapted your strategy. with this new update regarding meta ads It's quite interesting. If I had to define it in a simple phrase, it would be "

[45:15] more creative." What Andromeda is aiming for now is to avoid variations of the same video that are too similar; it wants very different videos. because it's just been released, so to speak. The changes I've

[45:29] made before have been to create very complex campaigns, CBOs, with a lot of sets, interests, and a whole host of other things. Now, what I do is give a lot of freedom to the meta elements: one campaign, many creatives—30 or 40 creatives a

[45:44] week if I can—and those creatives aren't variations of a winning ad; they're completely different videos. And since I've been doing this, advertising costs are dropping significantly. I can see that Facebook likes it. On the

[45:57] I did before Andromeda, I see that advertising costs increase, and it's giving Facebook freedom, not segmenting too much to avoid confusion, to keep things a bit more open. Free. He's smarter than us, at least some of us. And

[46:12] then lots of creatives, lots of ads, lots and lots and lots. They can want. Okay, well, thank you so much, It's a pleasure. And for sharing all this.

[46:25] giving me this space, and I hope people liked it and found it useful. I'm sure they did. I'm sure many of you already know this. Mar has been on the channel several times. I'm going to leave a link in the description to a

[46:38] completely free organic dropshipping course. There's a video on the channel that's over 6 hours long organic strategy he explained before, but in much more detail and step by step. And I'm also going to leave a link to the latest Shopify Dropshipping course we

[46:51] published, which is over 27 hours long, where we not only explain organic marketing, but also different strategies, like Metaads, Google Ads, TikTok Ads, Organic, so if you only want organic,

[47:03] most complete one available to date, we've got that one too. And that's it, thank you so much for watching this video until the end.