Why Starbucks Doesn't Sell Coffee
35sChallenges common assumptions about marketing, creating curiosity and shareability.
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Imagine if Starbucks marketed itself as hot and caffeinated. It wouldn't stand out in the market. And that's not why we buy Starbucks coffee. All of these companies understand that it's about branding. That's called the product illusion. Thinking that you can talk about your product over and over again and get people to