How We Get a 50% OPEN RATE on 100K Subscribers #emailmarketing

another example which is at exploding topics we provide four interesting trends that are happening every week along with some insight and Analysis that way if you just want to know the trends you can scan through them and if you want to read more information we have insight and Analysis right there in the newsletter and this is important because imagine you're like a busy professional in your Uber on the way to work and you open your phone

and you're checking your email you're going to be more likely to open something that provides bite-sized value as opposed to a 2,000w essay from someone's substack in fact un exploring topics we have a 50% open rate because people know that they're going to get this bite-size value when they open it but the key is that they can get bite size value just from skimming and if they want more information it's there too