3 Secret Tricks to Optimize Amazon Ads in 2026 (Most Sellers Don't Know #2)

[00:02] Let me show you an amazing thing. come soon. Look at this. ₹2300 has been spent. There is an ost of 141% and a sale of ₹1600. Here, when the client came to us, he was very worried that he was not getting any sales. But when we got the audit done, we came to know that there were

[00:16] no sales. On the contrary, more than that is being spent. A cost is torn at extreme levels. And that's what I'm going to teach you in today's video, how to reduce A costs. How to minimize ad spend. Ad spend has to be controlled in such a way

[00:28] that ad spend is minimized and there is never any loss in business. And to know all this, watch the video carefully till the end. Watch me show you live how to optimize in a campaign. First of all you have to always remember one thing. You may

[00:40] forget something but don't forget your name. But never forget this. First, choose one day in a week. Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. Choose any one day out of seven. And on that day you have to optimize the campaign.

[00:53] Whether your campaign has spend or not , whether something happens or not. You take an oath, write it down somewhere on paper, note it down somewhere. All you have to do is optimize the campaign on that day. And this is the biggest reason. what do people do? We don't

[01:06] watch the campaign for a week, two weeks, three weeks. And so much is spent all of a sudden. So much data gets collected and the entire campaign gets ruined. What do you have to do? You have to come every week regularly on that day and monitor the campaign. Want to

[01:18] see where the spend is going wrong ? Why is the sale not coming? Which campaign So remember this. What do you have to do after that come here. Here, first come to the column and go to the customize column. And here

[01:31] I am telling you which are the options that you have to keep always on. Just make sure to keep it on. You may keep something or not. Let me show you from the top first. Turn

[01:49] Sales, A Cost. Just leave everything else. Turn on sale, cost and all these things that I am showing. Pause the video and go to your campaign manager to turn it Now what do you have to do after that? What do you need to do first? Whether your campaign has

[02:03] 18 campaigns, 180 campaigns or 1000 campaigns. This strategy will work all the time, everywhere. What will happen in this? What to do first? You have to go here. Here is the total cost. Ok ? You have to arrange it from highest to lowest.

[02:16] Click the button and see, a down arrow appears like this. Meaning highest to lowest. This means that the come on top. And after that, the second less, and in this way all the campaigns will come in line. Now

[02:29] what do you have to do here? All the spend wise came. Meaning the highest campaign in which the And the one in which the least amount has been spent or no amount has been spent at all, you Ok? What do you do now? Those with the highest spends came out on top. But here

[02:42] one thing must be checked first that the active status is all but archived. Ok? You can change it here. What do you have to do here ? Look, as soon as you change it, it is still 18 because there is no other campaign. What do you have to do here? You have to click here,

[02:55] go to Active Status and write Enabled. This means that only campaigns that are currently running will be visible. Ok? So 18 campaigns were going on, spend here. It is sorted, basically it is

[03:07] sorted from highest to lowest. Now we'll go over here and see where our orders are coming in. Ok? Purchase. Basically, the earlier orders have been changed to purchases. Here go to Purchases and here you make it

[03:19] equal to 0. Now what this means is that you will see all the campaigns that did not receive a single order and in which the spend is sorted from highest to lowest. Look below, 15 out of 18 campaigns have no spending. Not a single rupee was spent. Ok

[03:33] when we did it from highest to lowest, ₹600 was spent in this campaign. Then it became 110. Then it became ₹9. Then it became ₹7. Then it became ₹6. In this way we did it from highest to lowest. Ok ? And here we have 15 campaigns. These 15 campaigns are those in which painting has been done but

[03:47] not a single order has been received. What do you do now? You have to go into these campaigns one by one and optimize them. For example, this is an auto campaign. You go to Auto Campaign and after going to Auto Campaign, your ad group will open here. Ok? The

[04:00] ad group opened here. Now after the ad group opens, look here, ₹600 has been spent. But there has been no sale of even a single rupee. Now this is coming first. Click on this. Ok ? After clicking, now you come to your

[04:13] Ads. Look, this is the product on which ads are running. Ok ? 104 clicks have arrived. Wherever you look, first open some things in this also. What all needs to be opened? CTR Status Impression Clicks Total Cost CPC Purchases

[04:27] Sales A Cost. Remove the roses. Click on apply. So the CPC is running at ₹5.86. Ok? First of all, you should see whether the CPC of ₹5 that good then it is fine. Looking forward, Bud is going too far. If the

[04:41] CPC is going too high then reduce it. Bud needs to reduce it a little bit. Do in loose, in substitute, in complement, reduce the bud in each one. Like here the bud is coming for ₹6 and 66. Look, the bud is good in itself. Not much. So

[04:54] Bud's not the problem. The problem with this campaign would be the search terms. Like I show you live. Look at this. Now all these search terms are coming here. What does it mean that the customer used this search term? This means that the customer has

[05:06] term? This means that the customer has came the silencer coating spray black. Searched it and clicked on the product ad. come here and open the column. Go to Customize. Open them all. Leave this and

[05:22] apply. Now look, first of all this search system is coming in which spray paint for come but not even ₹1 worth of sale has come. Look, remember the first thing. Whenever you see in any campaign that your bid is normal. There are not many beds. There are beds available for ₹5,

[05:37] ₹6, ₹8, ₹9. There is not a very high bid. It is not that you are spending ₹50 or ₹100 you should first bring that bid down. Ok? If that is not there then the second point is that you go to the search system. Like now we have come here and see how many maximum

[05:51] clicks have happened. If there are more than 20 clicks, you have to see if I want to close that search stem. If orders are not coming. Keep a clear mindset. If more than 20 clicks have been made and there is no sale there, then directly click on that search system

[06:03] and after clicking, you will directly make it negative here. Look, there is no way to be negative here, a new campaign will be made here. So what do you do I am just showing it after copying. You don't have to. Ok? So what do you do? Here you have to go to

[06:17] negative targeting and go to negative keywords and click on negative exact I'm not saving right now. What will happen with negative impact is that whenever a customer searches for print for metal surface, he will not see our ad. Our money will

[06:31] ? Because we have seen that more than 20 clicks have been made but the sale is not coming. So what do you do? This has to be directly negative extracted. So that you do not spend money on these useless keywords. So this work has to be done in more than 20 clicks.

[06:44] Remember this. Ok? Second thing if there are not more than 20 clicks. Then in this case you have to make it negative or not. It depends on the case whether this search term is related to your product or not. For example, you are selling

[06:57] lunch boxes for adults. Ok? For men, for women who go to office, for lunch box for kids. What does it mean ? That he is searching for lunch boxes for the children. But what are you selling? Brother, you are selling to elders, women,

[07:11] men who take lunch boxes to their offices, colleges , you are not selling for children, then if someone searches for children and clicks on your product, will he buy it? Will not buy. That's why we will make it

[07:25] negative exact. What does it mean? That whenever someone searches for lunch box for kids, my product should never be visible. My ad should never be seen so that I can save money. Second, we will not only extract the negative. For example, this is a

[07:37] search term. Consider spray paint for metal surfaces. This is a search term that is do brother? I will run away quickly. I will go for negative targeting. I'll

[07:49] go to add negative keywords and paste it here. Correct? If I feel that this search term is not at all related to my product, then I will make it I will make it

[08:05] visible, but if I feel that someone searches by adding something before or after lunch box for kids, then my ad should not be visible there also, for example, right now it is lunch box for kids, let's assume that someone searches for three lunch boxes for kids or someone searches

[08:19] for a lunch box for kids in school, is it okay? Lunch Boxes for Kids in Tuition. boxes for kids. Meaning, even my ad should not be visible. Because

[08:32] my ad is not related to those keywords at all. In the same case, suppose But here someone is searching for lunch box for kids, so I made a negative because I am

[08:44] not selling it for children. But if I want the customer to also my ad should not be visible. Because my lunch box is not for children. So what I will do is copy and paste the same keyword here, like right now I am copying and pasting C. I will do it

[08:57] I will use negative phrase. I will add keywords. Ok? Now look here, this 0 oblique one keyword has come successfully. Red is coming. No problem, we will save it. I will tell you what you have to do with the rest of the story. Now let us refresh it.

[09:11] Negative exact is coming. It is not coming fresh. No problem. We'll do it again. We copied the same keyword. Went to the ad. We did the same. Just start there, it may be that it is again. What are we saying? This is already I think download added some how that's why it is

[09:24] not happening. Wait, let's try again. Let's refresh again. I am not refreshing right now I mean. That's why it is not showing here. Ok? This must have happened. Otherwise what to do? Come back after some time and try again.

[09:38] try it again. This time I said negative face. Once downloaded. What is he saying? Suppose I downloaded the report. Save it and the file opens in Excel. Look what is written here? You cannot add a keyword of more than four words

[09:50] in your phrase. Like it is five years old, that's why it is not happening. suppose I put lunch box for kids here. I will add it exactly. the fix and it will be done. Is done? It happened in both exact and face.

[10:04] So what this is saying is that brother, if you have above four, like five words, this spray paint for metal surface. Ok? Now if you think that the customer will search something by following them, then he will not do so. Tambaaz is saying that if it is of five words then

[10:16] give a negative answer then the customer will not search by searching here and there anyway. This is a very rare chance. So don't put it in your face. But in a similar way, suppose a customer was searching for kids water bottle and you are selling bottled water bottle for adults. So

[10:30] what will you do in that case? You will put in the kids water bottle. Kids Water Bottle Negative Exact. Let's copy it first. Copied it. Negative exact and we'll do save it. What will happen is that if a customer ever searches for kids water bottle,

[10:43] my ad will not be visible because I am not selling children's water bottles. And if he puts something before or after like steel water bottle for kids, plastic water bottle for kids, hot and cold water bottle for kids then my ad will not be visible there also.

[10:55] What happened with this is that I saved myself from the future losses. save Because. So what's the way to optimize? You go to the search system. Go to the search system and see if his bed is between ₹5 and ₹12. If it is normal then there is no

[11:07] problem. If it's too much, turn the bud down a bit. Secondly, what you have to do is go here and first of all, if there are more than 20 clicks, then if there are 20 clicks, then directly pick it up and make it negative exact. No matter

[11:19] how related your search is, you are selling lunch box for kids or lunch box for men and there are more than 20 clicks, then brother, take a negative exit. Do n't burn unnecessary money. Correct? Second, this happened. Thirdly, here it comes that

[11:33] brother, you go and see if there are not more than 20 clicks but that true term is not related to my product. Like I am selling lunch box for men but kids, then I will pick it up and give it a negative effect and also make a negative face. I will

[11:46] do negative face only if it is of four words. If it is five words long then Amazon will not allow you to do that negative face, so leave it. If you think accidentally made a negative face. What to do in that case? You have to select it

[11:59] and after selecting it, you have to go here and archive it. Are you sure that you want to archive this negative keyword? Yes, I will save it. Now what happened with this? The negative you had made by mistake got resolved again. He moved away from that negative targeting.

[12:13] Meaning, now if someone searches for metal surface, whatever that search term was, then So I told you the solution for that also. Ok? So this is one type of optimization for you. What did we do first? First we sorted the spend from highest to lowest

[12:27] and then after doing it from highest to lowest we applied the filter. After applying the filter we saw Purchases. Ok? Where there has been expenditure and there has been zero purchase. Meaning not a single order came. What did you understand now, brother, if the purchase is zero. If

[12:40] And if our spend is from highest to lowest, then we have to optimize the auto campaign like this. First you have to take the bid. After that we have to extract the negative. And if it face the negative. And bids have to be brought down. If the bids are very high. Ok? This is the

[12:53] teaching the auto driver. Do n't go into the manual. I will go to the manual. video will be very long. Ok? Optimize all auto campaigns like this. After this we move to the second category. What to do in that? Purchase equal to 0

[13:07] is to be removed filter. And now we have to remove all those campaigns in which our A cost has gone up a lot. Ok? Now let's assume that we think that our A cost should not be above 30%. What will we do in that case ? In that case brother, here we will go to

[13:19] filter by and here we will go to cost. Now we need A cost above 30%. Meaning we have to optimize a cost above 30%. Meaning Our expenditure is increasing a lot. Our cell is not coming. So, what should we

[13:32] do? Greater than 30%. All the campaigns above 30% , whose cost is above 30% Ok? And what is happening together ? There is a cost above 30%. And we ranked the spend from highest to lowest. Like there are three campaigns. Out of 18 campaigns, 15 were

[13:46] those in which expenditure was made but orders were coming in zero. There were 18 in total. 15 went there and three remained. Now these three campaigns are the ones where you have a cost above 30% and we have arranged the spend from highest to lowest. Meaning, the campaign in which

[14:00] less than that. Now there are three here. If you have 300 campaigns then the same will happen there also. There Now here in a similar way as we had optimized the auto earlier. In the same way, we will optimize this auto also. Ok? So we

[14:15] category. What will be the third category? We will go here. Now we will see which campaigns are performing well. We will scale those campaigns. We will go brother, we have to run here again brother, run at one cost. They ran away and now

[14:30] we have to go less than less than, we have to do 30%, this has come to zero. Meaning there is no campaign in So the account is in very bad condition. Anyway, look, I have just taught you. Whether you have one campaign, 10 campaigns , 100 campaigns or 1000 campaigns. No matter

[14:45] how many campaigns there are, only this strategy is followed. There are only the first three types of campaigns. First, it is not what you are thinking, sponsored product, sponsored brand, sponsored display, I am talking about the nature of the campaign. First of all, there might be expenditure

[14:57] , money might be being spent, cost might be coming but there might be no sales, you are spending but the cost is very high. What this means is that your target cost, let's say you want a cost of 30%. If

[15:11] I spend ₹30 and get a sale of ₹100, I am happy. If you are thinking this then your cost may be increasing. Must be going above 30%. You are spending ₹500 on ads to bring in sales of ₹1000. you. So one cost is going to be very high. The sale is coming.

[15:24] Third, what will be your category so that your spend is also under control. Your A cost is less than 30%. You are not finding the spending unnecessary. Your costs are will we do first? The paint is high but the order is zero. Will go to auto campaign. All the auto

[15:38] campaigns. What will we do first of all? The first category pendency is very high and the orders coming are zero. The pend column will be turned upside down with the cost column. We will do it from highest to lowest. We will go to one campaign and

[15:53] Second, if we think we've had over 20 clips. No matter how related that truth is to the system, no matter how relevant it is, they will pick it up and extract the negative. system is not relevant at all. Whether there are more than 20 clicks or less than 20. We will

[16:07] pick it up and extract the negative. And I will take the same and make it a negative phrase so that take the same and make it a negative phrase so that category. What has happened in the second category is that spending is happening, sales are happening but a

[16:21] lot of spending is happening. One cost is very high. Is above 30. What to do? We will arrange the Same Spend columns from highest to lowest. After that, all the auto campaigns that were there will be covered step by step. Same thing will follow. Will bed down. If

[16:34] clicks have come above the middle then negative exact. And if that search term is not related at all, whether it is less than 20 or more than 20, then take it and use negative exact and negative phrase. Thirdly, what comes to our mind is that whatever we are spending, it is happening

[16:49] also coming less than 30. We need to scale these campaigns. Because it has a low cost. This campaign of ours is profitable. In this, the

[17:01] what will we do in that case? Will go to those campaigns. If we feel that we have to increase the bud then we will increase the bud. If we feel that the budget needs to be increased, if our budget is low then we will increase the budget. How will we know? For that you have to come here. The column that I had opened,

[17:13] this one is 100% true. This means the campaign remains within budget. So this does not mean there is a need to increase the budget. If you want to sell those campaigns, you will have to increase them a little bit and you are good to go. Ok ? Increase it a little bit. And if it seems

[17:26] that the average time in budget is showing less than 100%, say 80, 90, 50%, 70%, then pick up those campaigns and increase the budget in them. Do n't grow buds. Because of this they will get more budget.

[17:38] n't grow buds. Because of this they will get more budget. And when the customer searches for your product, your budget which was exhausted earlier will not be exhausted now. Your ad will be displayed at that time. The customer will click on your product and buy it. That's

[17:50] it. Ok? So this is our today's guide on our today's guide on how to optimize auto campaigns. If 10 20 50 optimize. Ok? This became a strategy. There are many such strategies to

[18:05] optimize the campaign. video becomes very long. Strategy to optimize manual campaign: how to optimize manual campaign and I will keep bringing such back to back videos for you on

[18:19] how you have to optimize Amazon campaign, how to sell your business. Rest in this

[18:31] I have explained number of thousands of strategies with lots of data and real time data of my clients. explained how to work using the data in level three. Level three is about to be our launch. It will probably be launched within 10-15 days. So you will

[18:45] find many things inside it. Look, I will never show my client's data live on YouTube like this signed NDA with all our clients. Non-Disclosure Agreement. This means that I can never display any of my client 's data like this on YouTube. That's why

[18:59] I have only taught those of our fellow students who want to do something in life, be it job, business or anything else, and want to learn Amazon in great depth and in detail, which is my journey of 10 years, from which I have gained complete experience, then that

[19:14] course will come after 10 to 15 days, yes, there will be some charges, there will be some charges, you will be informed, till then I will keep teaching you for free on YouTube, I will not be able to show these in depth by showing live data, but yes, I will show you so much, I will teach you so much

[19:28] that you will easily get a sale of ₹1 lakh in your account every month. Ok? Otherwise, if you want us to manage your business , if you feel that you are not able to utilize that much time. You are having to spend too much time

[19:42] you can't do everything, that you have that potential. You actually have to become as big a brand , got to go somewhere. Like our 50+ brands have appeared on Shark Tank. If

[19:56] you also want to reach that stage then WhatsApp on the number which is coming here. Or maybe an email is coming here. Whether I get a reply on WhatsApp or not, I have direct access to this email. Ok? Enter the full link of your account in the email.

[20:09] Show me what you want? What is the expectation? Ok? How is your account performance so far and if we feel you have the capability. If you actually want to do something in life then I along with my whole team will

[20:21] take your business to the next level. And not only Amazon, your account is on Flipkart. It is on Meesho, Walmar, ITC, EB, TikTok, Map Pay, Google Pay, MT wherever you are facing problems in digital marketing, in our team of 50 plus people,

[20:36] I along with my whole team will help you in managing your entire business and scaling it. Ok? So if you face any problem anywhere, you can send your query here on email with proper expectation, what do you want from us,

[20:49] what is your current performance, send it and I will reply to you properly, rest I will keep bringing you many videos on YouTube, such a series is going to start every week where I am going to teach you Amazon's campaign in depth,

[21:02] Amazon ads so that you can understand, rest in the same way we are going to bring Flipkart's, Meesho's, Walmart 's ITES EB, TikTok Blank Z2, I will you stay tuned to the channel. As soon as our video comes, keep watching it on time so that you never

[21:18] miss anything. Rest, for your help, I am posting that video here through which you will get to learn more in detail about Amazon and here I am posting another video from which you will understand how to create a business on Flipkart.

[21:30] disappears and I'll see you next week at 9:00 PM on YouTube. Until then week at 9:00 PM on YouTube. Until then , thank you guys.