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Amazon Ads 2026: Step-by-Step Guide & Transcript

0h 53m video Published Mar 21, 2026 Transcribed Aug 6, 2026 Ecommerce Doctor Ecommerce Doctor
Beginner 35 min read For: Amazon sellers and e-commerce beginners who want to understand Amazon Ads — from campaign types and match types to launching their first sponsored products campaign.
AI Trust Score 78/100
⚠️ Average / Some Fluff

"Delivers a genuinely dense, high-value tutorial that matches the title's promise — the only gap is that 'complete course' is actually one day of a longer free series."

AI Summary

This video is Day 16 of a free e-commerce master course, offering a live, step-by-step walkthrough of Amazon Ads. The instructor explains the three main campaign types — Sponsored Products, Sponsored Brands, and Sponsored Display — and demonstrates exactly where each appears on Amazon's search and product pages. It also covers automatic vs. manual targeting, all match types, bidding strategies, and a full campaign setup in Seller Central.

[00:02]
Live proof that ads decide sales

Two sellers are compared: one has ₹29,000 weekly / ₹2,61,000 monthly sales, while another has ₹1,11,000 weekly / ₹7,23,000 monthly sales. The difference is entirely in how they run ads.

[01:15]
Ad spend vs. profit

The ₹7,23,000 seller spent only ₹7,000 on ads and made ₹70,000 profit, while the first seller burned a massive ad budget to generate just ₹2,61,000 in sales. The lesson: it's not about running ads, it's about running them profitably.

[02:26]
Three types of Amazon campaigns

Sponsored Products, Sponsored Brands, and Sponsored Display (which now supports video and audio). Each appears in different placements on Amazon.

[03:06]
Where ads appear on search results

Searching 'earbuds noise cancellation' shows sponsored products in the results. Sponsored Brand ads appear at the very top (3 products or a video), while sponsored product ads fill the rest of the search page.

[08:57]
Auto vs. manual campaigns

Sponsored Products have two campaign types: automatic (Amazon targets keywords and similar products for you) and manual (you choose keywords and competitor products).

[10:18]
Four automatic match types

Close match, loose match, substitutes, and complements. Close match shows ads for closely related searches; loose match for broader searches; substitutes on similar competitor products; complements on complementary products (e.g., pillows for bedsheets).

[15:06]
Two types of manual targeting

Keyword targeting (you pick the exact keywords) and product targeting (you target categories, brands, or individual competitor products).

[16:37]
Three keyword match types

Broad, phrase, and exact. Broad shows ads on loosely related searches; phrase requires the keyword phrase to be present; exact shows ads only on 100% matching searches. A plus sign (+) before a word in broad match makes that word mandatory.

[31:12]
Portfolios for campaign management

A portfolio groups all campaigns for a product (e.g., 10 campaigns for black t-shirts) so you can see overall impressions, spend, CPC, orders, and sales at a glance.

[34:43]
Budget and placements

The minimum daily budget is ₹50. Placements are Top of Search, Rest of Search, and Product Pages. You can increase bids by up to 50% (or more) to win top-of-search placement.

[38:32]
Three bidding strategies

Dynamic bids up and down (Amazon can double your bid), dynamic bids down only (Amazon can only lower your bid), and fixed bids (Amazon can't change your bid). Down-only is recommended for beginners.

[47:09]
The bid math that prevents losses

A ₹84 bid on a ₹300 product means 4 clicks = ₹320 in ad spend — a guaranteed loss before Amazon fees and shipping. Bids must be calculated against product price and margins.

[49:11]
Bid must be below daily budget

Amazon shows an error if your bid exceeds the daily budget (e.g., ₹84 bid with a ₹50 budget). Lowering the bid to ₹49 removes the error.

[51:45]
Unique campaign names required

Two campaigns and two ad groups cannot share the same name. Add a suffix, date, or identifier when duplicating a campaign.

Mastering Amazon Ads comes down to three things: knowing the three campaign types, choosing the right match types, and controlling bids so ad spend never exceeds profit. The instructor promises that upcoming videos will cover Sponsored Brands and Display campaigns in the same depth.

Mentioned in this Video

Tutorial Checklist

1 28:59 Log in to Amazon Seller Central and open Advertising → Campaign Manager.
2 29:38 Click 'Create Campaign' and select Sponsored Products.
3 30:19 Enter a campaign name using the format: SP + campaign name + budget + date (e.g., SP Black T-Shirt 100 01-01-2026).
4 31:12 Create or select a portfolio to group related campaigns for easier performance tracking.
5 34:43 Set the end date and daily budget (minimum ₹50).
6 35:10 Configure placement adjustments for Top of Search, Rest of Search, and Product Pages.
7 38:32 Choose a bidding strategy — recommended: dynamic bids down only for beginners.
8 41:33 Select targeting type: Auto (set bids for close, loose, substitute, complement) or Manual.
9 42:39 Add the product by pasting its SKU and clicking Add.
10 43:21 Choose the site: Amazon retail or Amazon Business (run separate campaigns for each).
11 45:54 Uncheck 'Increase bids for high traffic' to avoid uncontrolled spending.
12 46:01 For manual campaigns, add keywords with broad/phrase/exact match types and set bids below the daily budget.
13 51:45 Ensure campaign and ad group names are unique, then click Launch Campaign.

Study Flashcards (14)

What are the three types of Amazon campaigns?

easy Click to reveal answer

Sponsored Products, Sponsored Brands, and Sponsored Display.

02:26

What are the four match types in automatic targeting?

easy Click to reveal answer

Close match, loose match, substitutes, and complements.

10:18

What is a close match in automatic targeting?

medium Click to reveal answer

Amazon shows your ad to shoppers using search terms closely related to your product (e.g., 'cotton sheets' for a 400-count cotton sheet).

11:14

What is a loose match in automatic targeting?

medium Click to reveal answer

Amazon shows your ad for broader searches related to your product, such as bath towels or bedsheets for a cotton sheet product.

12:26

What is a substitute match in automatic targeting?

medium Click to reveal answer

Amazon shows your ad on competitor products similar to yours, e.g., a 300-count sheet ad on a 400-count sheet product.

13:31

What is a complement match in automatic targeting?

medium Click to reveal answer

Amazon shows your ad on complementary products, e.g., a bedsheet ad on a pillow product — like showing butter ads on bread products.

13:59

What are the two types of manual targeting?

easy Click to reveal answer

Keyword targeting and product targeting.

15:06

What are the three keyword match types in manual campaigns?

easy Click to reveal answer

Broad, phrase, and exact.

16:37

What does a plus sign (+) before a word in broad match do?

hard Click to reveal answer

It makes that word mandatory in the customer's search query for the ad to show.

18:15

What is the minimum daily budget for an Amazon campaign?

easy Click to reveal answer

₹50.

34:43

What are the three ad placements on Amazon?

easy Click to reveal answer

Top of Search, Rest of Search, and Product Pages.

35:10

What are the three bidding strategies in Amazon Ads?

easy Click to reveal answer

Dynamic bids up and down, dynamic bids down only, and fixed bids.

38:32

What is a portfolio in Amazon Ads?

medium Click to reveal answer

A group of campaigns (e.g., all campaigns for one product) used to track overall performance, spend, CPC, orders, and sales.

31:12

Why does Amazon show an error when a bid exceeds the daily budget?

medium Click to reveal answer

Because Amazon cannot spend more than the daily budget, so the bid must be lower than the budget (e.g., ₹49 bid with a ₹50 budget).

49:11

💡 Key Takeaways

💡

Ads decide e-commerce profitability

Two sellers with similar products had vastly different sales (₹2.61L vs ₹7.23L) purely because of ad strategy — a powerful opening proof.

00:04
📊

The three Amazon ad types

Sponsored Products, Sponsored Brands, and Sponsored Display each serve different placements and goals — the foundation of all Amazon advertising.

02:26
📊

Four automatic match types

Close, loose, substitute, and complement matches define how broadly Amazon distributes your ads and are essential knowledge for any seller.

10:18
🔧

Broad, phrase, and exact keyword matches

Understanding these three match types is the key to controlling where your ads appear and how much you spend.

16:37
🔧

Bidding strategy is the profit lever

Choosing between dynamic up/down, down-only, and fixed bids directly controls ad spend and protects margins.

38:32
⚖️

Never let clicks exceed your product price

A ₹84 bid on a ₹300 product means 4 clicks = ₹320 in ad spend — a guaranteed loss. This simple math is the core of profitable advertising.

47:09

[00:02] Today I will show you live proof of that. Am. Look at this, this is a seller who has a The weekly sale is ₹29,000 and right here I apply filters for the entire month. I am able to apply from 1st to 29th January 2026

[00:16] I do. So look, it's on sale. ₹2,61,000 for the entire month. from one to Till 29th January. And look at the other seller right here. Take. If I look at it, it's a week old. Take. If I look at it, it's a week old. The sale is for ₹1,11,000. And if I'm here

[00:30] I apply the filter for the entire month from 1 till 29th January and clicks on apply till 29th January and clicks on apply So look, its sale was for ₹7,23,000. Now what is this seller doing that its The entire month's sales were only ₹2,61,000.

[00:44] Is. And this seller is carrying the sale for the entire month. It has come for ₹7,23,000. Now the whole game is here It is only about AIDS. Look at the whole problem what is it that people run after AIDS and They don't know how to use AIDS. Is. It is not necessary to run AIDS. Necessary

[01:00] This is how to run AIDS. This seller Which has sold for Rs 261000. This seller is our The pass came onboard just two days ago. And When we conducted the audit, we found out that To bring in sales of ₹61,000, this seller Burned ₹00 on AIDS. Now if ₹00 this aids

[01:15] If I am burning it and bringing sales of ₹5 lakh then Think for yourself whether it will be earning and Will it be doing any harm? But right here Who is the second seller whose sales amount is Rs 7,23,000 Has been. To bring its sales to Rs 7 lakh We have spent only ₹7,000 on ads. And

[01:29] This is where we make the least profit. Of ₹70,000. And with this profit of Rs 70,000 The whole game behind this is about AIDS. To you One must understand how to operate AIDS. When to run it, how to run it and this Run in such a way that your maximum

[01:44] There should be profit and not loss. So today's video I will decode this live in front of you. I am going to tell you how many types of AIDS are there? How does AIDS work? Whenever we have any AIDS If you run it, where does that ad appear? How big brands can establish their

[01:58] If you master things then not only You would rather build an e-commerce business You can build a profitable business from day one. You will make it in which you only have to invest your profit to reinvest in your business and you You will see for yourself how you can grow your business by 10%.

[02:12] lakh to 20 lakh, 20 lakh to 50 lakh and 50 Completing the journey from lakh to 5 crore yes. So make sure today's video is very useful. Is going to happen. How to run AIDS how to run it, when to run it, many Look carefully. You are going to learn a lot.

[02:26] Look, there are three types of campaigns in Amazon. There are. The first is sponsored Products. Second, if you look down So this is sponsored brands and thirdly It is your display in which your video It also came, the audio also came. First audio

[02:39] It was not there but now Amazon has added this audio also. Is done. Ok? So three types of There is a campaign in the majority. The first is The second is the product, the second is the brand and the third is Your display. Now what is the product? What is a brand? I'll give you live

[02:51] By doing live practicals. And by the way I found this on Amazon's search engine. I have been. So that's why you understand That everything is real and practical, this is complete Is. So look very carefully. I here Search for Eye Buds Noise Cancellation. So

[03:06] It is written here sponsored. So The first thing is that if anywhere On Amazon's search engine or on the buyer portal If sponsored is written anywhere The products are visible. The first one looks like this Of noise. Second this and third this. So when this

[03:22] Also if you search any keyword in the top After doing this, if you are seeing any ad If you are always on top then this is sponsored by you It will be counted in the brand. So here Targeting that whenever someone searches Ear bud noise cancellation so these three of them

[03:37] He will click on whatever he understands and If he likes it, he will buy it too. Many times you will not see the video at the top here. If it is visible then that too is of a sponsored brand. This is an add. For example, I am here I'll show you a little bit below. So look at this one

[03:51] The video is playing. Ok? It's all about noise Used to be. This is also a sponsored brand. And It is written sponsored, it means that he is a There is an add. So where do you find brand ads? Will you see? Either above you will find three such products Will be visible. As it appears, in which

[04:04] You generally push your brand. Ultimately what is sponsored here? The goal within the brand is that you age a Brand Push your brand. Your Brand sales increased. So here if three The products are coming, it means the brand

[04:17] There is an add. Or if the video is coming here If it is there then that is also an ad for the brand. Second if There's a video coming in here, someone in the middle After searching for the product, click here It is an ad for the brand itself. like I am here I click, suppose I clicked

[04:31] Look, this product of mine has opened here. in a separate tab. This is a sponsored brand ad. Another ad comes. Like if you I Let me show you, look, here also you have three The products are shown below. Sponsored It is written. This one has come. The second it came

[04:44] And the third one came. These three products It appears to be from the sponsor brand as well. There is an add. So, before running the add it tells us It is important to understand how many types of ads there are. where they are and where they appear and which ads What is this ad called? So, it's done.

[04:57] Your sponsor brand ad. After this comes Your sponsor product. So, look at whatever also after searching the keyword above This headline speaks for itself, leaving aside the headline. This. Whatever else is here except the headline These sponsored products are visible on Pay Ads

[05:10] Is. Look where it is coming, it is written Check Each Product page for other buying options where Pe result likht hota hai for buying options The ad you get at the beginning of the product You will see three or four sponsored products. There is an ad of. Like I told you here

[05:23] is displayed. I showed you the brand I gave that look like if you zoom in on me After this you will see the video here. Like the video is coming here. Plus Comes in brand. As I told you

[05:36] So inside the sponsor product you will find this You will see that whenever it arrives, check each product. Page for other buying options so this is a first Ad is coming. This is the second coming. This is your There is an ad for the sponsored product. After this you You will go down a little further. This is also your

[05:49] It is an ad for the sponsored product. and below You will go. This is your brand ad. where Is. Plus this video is also a brand ad. Is. Then you go down. anywhere Check where it is sponsored You are coming. Look, this is also your product ad.

[06:03] All the sponsored things that are coming are also There are ads for sponsored products. And this one which This is also a product of the sponsor product. There is an add. Apart from sponsored displays There is an add. Apart from sponsored displays These ads of end brands will come up

[06:16] The brand's video will appear here. Plus when You will also find these three products below here. All those who are there except these These are ads for sponsored products. but in that What happened to the sponsor display? Which one The display I told you about? it

[06:31] The product, this brand and this display. So You will see the display here. As It will be visible here. This will be an add-on display or this one will be an ad of the display. So these two ads are for display. Are. Now all we have left is the sponsor product.

[06:45] So look at whatever ads your sponsor brand Except for the headline of the video above. I said that plus these ones and these ones Except for the display. Anything else is an add-on So that is an ad for a sponsored product. How? Look, it is written sponsored.

[06:59] Your browsing history on S. This is your It is an ad for the sponsored product. And go up. It's coming sponsored. This is your sponsor This is an ad for the product. This is also a sponsor It is a product. And go up. It is also sponsored It is a product. This is also a sponsored product.

[07:11] So no one should leave the ads of sponsor brands. and display ads, whatever The sponsor is coming, all those sponsors of yours. There are ads for the product. On the browse page. Now we AIDS will be seen the most. Now look The banner you will find here above the product page

[07:24] You can see where it is written shop bolt. I click on this. So here store will open, this means your It is an ad for the sponsoring brand. after that his Then we go a little further down. Let's see. And somewhere down here you

[07:38] Headline or video type ad will appear. Here it is Look, three products are coming. the bean itself There is a product and here it is written sponsor. So this is your brand ad. And sometimes here Will you see it? In sponsor brand ads, either A video will appear or three products will appear.

[07:51] One or whatever comes up here is yours. It is an ad for the sponsoring brand. Now for the display Which is the add? Display add-ons either give you Where will it be visible here on the corner? Bye This sponsor displays below the Now button. There is an ad on which sponsor is also written. Or

[08:03] Then this is your bullet point here. This ad below is also a sponsor display. There is an ad. Or here you have a little And you go down, this one is also your sponsor. There is an add on display. So generally there are three types of Your sponsor's display ads will appear. Or

[08:17] So here I am talking about the product page. I am either here or at buy now Below These are from sponsor displays. Balance Anything and everything you see ad All those sponsors are of the product only. There are add-ons. So these are your basic aids.

[08:30] Product, Sponsor Brand, Sponsor The display will take you to the browse page. You will see one on the product page. This is what it is This is from the product page. brown page Go back and watch the video again So that it will be clear to you which ad

[08:44] Where can it be seen? Now we understand that Sponsor within the product So how many ads are there for the sponsored product? There are different types of them, I will tell you here I will show you. For example, I have here I want to create a campaign on Pay. So

[08:57] There are generally two types of them. Will be visible. One is automatic, one is Manual. What happens in automatic? There are basically four types of aids in automatic There are. What does automatic mean? Amazon Will Target Keywords and Products

[09:11] That are similar to the product in your ad. Meaning, whatever product you run ads on If you want an example, this is the bottle. You If you want to run an ad on this bottle then this bottle Whatever products will be related to this or whatever Keywords will be on it according to Amazon.

[09:24] It will run ads on your product. There is a bottle for example. You do a search I am assuming a sealed bottle for men or water Bottle. So any keyword that comes from this bottle related or any competition that If he is selling the same type of bottle or bottles

[09:39] Amazon will show your ad on that. Generally in this You give Amazon a free hand. Brother, whatever you think is your own way. Show me my product ad so that I There should be maximum sales. A little control here It is less because Amazon uses its own

[09:52] Shows your add. So complete control It is largely in the hands of Amazon. At the optimization level, you have I will teach you later. Butt 90% The control is in the hands of Amazon that it where on which keywords or which

[10:06] Ad of your product on the competition Have to show. Now for this sponsored product The first one is automatic targeting, which I just told you but this automatic Your four match types in targeting it occurs. Now what happens in these four?

[10:18] What does it mean? Let's come back to the example Are. Suppose this is a bottle. Do a search now Raha Hai Let's Say Water Bottle for Men Hot And cold bottle. Now this bottle is basically for adults. Is for. So Amazon will try that like this Keywords that are generally related to this product

[10:33] Ho like steel bottle or water bottle for Man. Ok? Or a hot and cold bottle. Ok? Unbreakable Bottle Usap Your Ad Will show. But this is on the keywords of children like Maan Lo Water Bottle for Kids, Water Bottle For children. Ok? water bottle for

[10:47] School. It may or may not be in general Show if you have properly processed the listing If it has been optimized then. means your If the product contains images of men only, If you have put only man and woman on the side, then Generally, Amazon will not advertise on your children.

[11:00] Will show. So what does a close match mean? Is? What Amazon thinks you Any keyword related to the product Nearest of the Nearest Uspay Amazon Your The ad will show. Like here on the i button I I am showing it. We will show your ad to

[11:14] Shoppers. Meaning I will show it to those customers. Use search terms closely related to your Products. Meaning your product Related If Amazon Pay Customers Anything Enter queries and search as per your requirement. If you do, there are high chances that Amazon

[11:28] Your ad will be displayed there. Now look here It is also written for example if your product Is Doppler 400 Count Cotton Sheets. Meaning cotton There are sheets of which you are giving 400 sheets If yes, Amazon will show your ad to the shopper.

[11:42] Use search terms like cotton sheets or 400 Count Sheets. Now you can sell here Rahe Ho Dopper 400 Cotton Count Sheets Matlab 400 cotton sheets is a product that you You are selling and if someone searches Cotton sheets or 400 count sheets

[11:57] Fully explains that 400 quantity Whether he needs a sheet or a cotton sheet Your product will be displayed there as an Add. Ok? So this is your close match. In which Amazon tries to Let Amazon show your ad where it is

[12:11] Your chances of getting a sale are higher. Meaning Customers who buy your product on Amazon Looking for pe. Amazon gives them your Ads will be shown to increase your sales. Your loose match. What happens inside it If you are selling, say, Dorper 400 cotton.

[12:26] count sheets so inside this if any customer Searches for bedsheets from Lets or any other search Does bath sheets or bath towels Amazon will show your ad here also. Now Look, you are selling cotton sheets and that too. 400 Quantity. Now here's the bath towel.

[12:39] Towels are one thing, cotton sheets are another. Went. Even then Amazon will show your ad. Someone here is searching for bath sheets. Meaning someone is searching for a sheet in the bathroom. Is he asking or not asking? still Amazon will show your ad here. Any

[12:52] Searching for bedsheet. Now she is in bedsheet Asking for cotton sheets. how much quantity It doesn't matter if he is asking. still Amazon will show your ad here. so to say means that if any customer A little broader meaning from your product

[13:06] Absolutely Specific Searches Na Hoke Thoda Sa means outside like the bedsheet became bath Even if your product is a bath towel, Your product is not a towel, not a bedsheet It is a cotton bedsheet, meaning silk and many others. There can be many types of bedsheets but of cotton

[13:19] The bedsheet is ours but still Amazon is your ad If it shows then this is your loose match third Your substitute is now inside it What happens again, you are selling here? What happens again, you are selling here? Doppler 400 Count Cotton Sheets But Here

[13:31] Amazon will show your ad on those products. Your ad will appear above competitors where There should be 300 cotton count sheets. Meaning that only 300 cotton sheets are being sold and even on that Amazon will show your ad. or if someone

[13:44] Selling Queen 400 Count Sheets. Correct Is? There is no cotton mention anywhere here. Amazon will show your ad on these types of products Will show. The fourth is ours Compliments. Now what was inside it? Is? Again you are selling Dopper 400 Count

[13:59] cotton sheets but if someone is selling them here Queen comforter okay someone is selling Queen Comforter Yet Amazon Your Address Will you show it there or is someone selling feathers? Now pillows are a different thing, sheets are different. It's a thing, but what about a compliment?

[14:12] What does it mean if a person If you are selling then there are high chances that if If I show my bedsheet ad on it Still he will buy my product. You should understand compliment like this, for example someone is selling bread okay and I

[14:25] If I am selling butter then I will sell my butter on Amazon. The product's ad is for the bread competition. He feels that if someone buys bread If he comes, he will also buy butter. in the same way If someone is selling pillows then Amazon Pillows My cotton sheet ad appeared under the one

[14:40] Will give. Because Amazon thinks that if Someone will come to buy the pillow product. So Can buy. So what does complement mean? What is? that if the competitor is selling bread If so, Amazon will show my butter cat. If Competitor is selling pillows so Amazon is my

[14:54] Bedsheet Cat will show her underside when she When you come to buy pillows, buy my bedsheets too. Take. So this is a compliment. So be it Your automated campaign is gone. The second one happens Our manual campaign. Now Manual Campaigns I see there are two types. There happens to be one

[15:06] Targeting. What is keyword targeting? Is? Choose Keywords to Help Your Products Appear in shopper searches. What does it mean? That We choose those keywords here. They pick up keywords that are relevant to our Putting the product in front of the right customer

[15:20] Will show. Meaning I have complete control here. It is nearby. If I want to, I wear a gym t-shirt. If you see my ad, my ad will be on gym t-shirts only. Will be visible. If I want my product There is a cotton bedsheet here, so my cotton The ad will be visible on the bedsheet itself when a customer

[15:32] It is in hand. The keywords I advertise on I would like to show those keywords on Amazon My ad will show. The second is the product Targeting. What happens inside it? choose Specific Products, Categories, Brands and other product features to target your

[15:46] AIDS. What does it mean? that whoever on products or on whatever categories or Whatever brands I want to target Am. Meaning if I want to The guy is selling gym t-shirts and I want to that my ad under her gym t-shirt

[15:58] and I want his track pants My ad should be visible below. So ultimately I pick my competitors here. Now the entire control here is in my hands. It is not in Amazon's hands. So here it comes Inside your manual campaign. like here

[16:11] It is written targeting use keywords and Products to Help Your AIDS Appear in Search and detail pages. Meaning it is what it is that there is targeting in which your You pick keywords and competition on which you want your ad to appear and

[16:24] Ultimately your sales should be generated. Ok? Now here comes the first keyword. Targeting. So look into keyword targeting. There are three types of match types. Majorly The third one is exact. Ok? Now Broad What does it mean? Like it is written here

[16:37] Contains all the keywords in any order and includes plural variations unrelated Let me show this in a little depth. Now See here the complete definition of Amazon. You can read it completely. I just give you I will tell you in short. For example, you

[16:53] You want my ad to be on the sneaker keyword Look and broad match if you are targeting and show your ad on sneaker keywords If you want to select Broad Match then If you want to select Broad Match then If someone is searching for cv skar someone search

[17:07] Just doing Snickers. Someone is searching Basketball shoes. Ok? do a search There are athletic shoes. Someone is searching cleats, someone's searching for trainers, If someone is searching for form runners then Amazon Your ad will be shown on it. while you want

[17:23] Maybe your focus is on keywords related to sneakers. Ads appeared. Meaning in an ultimately broad match What happened? You took a little control. You said on keywords related to sneakers. Show me my ad. What does butt broad mean? Is? Broad open. So what is Amazon in this?

[17:37] Will he? Your targeting far enough out Can do. Someone is searching Basketball shoes will still show your ad. Like here comes basketball shoes. Amazon will still show your ad. even though You want my ad to appear on sneakers.

[17:51] Doing the cleats. Someone is searching Trainers. Amazon and your ad on top of that too I will show it. So be a little broad in broad goes. Ok? So this is your

[18:03] Broad Match Campaign. Now look here's a tip. I have given it. This is saying that Broad is If you put a plus anywhere inside in your entire keyword, then that keyword

[18:15] It must be in your searches. Example For this you did your ad on Kids Choose And before the kids, you put a plus Gave. What is the meaning of this? If the customer has some If you are also searching and there are kids in it then Only then will Amazon show your ad. As

[18:31] Let me show you an example here. Kids Snickers you have run an ad on kids shoes. You have a plus on Kids Shoes and next to Kids It was decided that whenever the customer searches for anything

[18:43] Only show my ad if it has kids in it Otherwise don't show my ad. like what before Was? You're running a sneaker pad, but here. Athletic shoes, it doesn't say sneaker anywhere. The trainers don't have snickers written on them anywhere. Form Runners, there is no snicker written anywhere. here if

[18:58] Runners, there is no snicker written anywhere. here if If you look, basketball shoes are somewhere above it. Snicker is not written on it either. Still Amazon Your ad is showing. But if you For example, in keywords, suppose you have two words The keyword is kids and shoes. in front of you both

[19:11] Put a plus. So if both have kids and Shoes will be in the customer's search only then Amazon will show your ad. But if you want Yes, I should not be so restrictive. Because my product is related to kids If it is there then there must be kids. So if you

[19:27] You put plus before kids. As It is installed here. So if customer search Because there are kids here, Amazon is your The ad will show. But if the customer searches The ad will show. But if the customer searches Running shoes so Amazon doesn't show your ad.

[19:40] Here the customer is searching for kid Sneakers so Amazon is showing your ad. If the customer just searches here Snickers for Men or Men Snickers to Amazon Your ad does not show because there There are no kids. Ok? Now look at the second

[19:52] Our phrase matches. Now Phrase Match If I don't read the definition to you Am. As it is written here for example inside for if you run add karen On keywords with roads and you phrase match You select the phrase inside the match.

[20:05] Karen Rhodes That is, on the keyword, you want that whenever someone If you search Curtain Roads, you will see my ad. If a customer searches inside it Pole for Curtains for Bedroom from Amazon Your ad will be displayed. Now you can see the curtain here.

[20:19] Roads means something which is on a road which It is used to hang curtains. This is your The product is understandable curtain Rhodes because you want to run ads on it But if someone searches poll for curtains How to hang curtains in the bedroom

[20:33] I need a poll for Amazon your ad I will show it. That means to say that your I will show it. That means to say that your Understand that 70-75% related to the product Amazon will show your ad only on keywords. If Your curtain rod is where you hang the curtains.

[20:45] If you are doing a road sale for then Amazon is here Anything related to hanging curtains Amazon is used for the same Your ad will be displayed. and control the broad mass I told you that you just Put a plus. If as long as the customer, if you

[20:59] This was the tip, put a plus. So as long as Customer query will not contain Kids Amazon will not show your ad. Ok? Like it is written here, but they won't match Any shopping query that does not contain the Words Kids. Ok? Meaning, if it

[21:13] If you don't have kids, Amazon won't advertise for you. Will show. So, that's it, Broad. is it done Your phrase. Now we go to the exact match. Pay. What does exact match mean? if that You want that outside light, you want that whenever someone searches for outside light

[21:25] Show my ad. So Amazon, your ad here Outdoor lights. Look at the meaning of outside light What is? Which is used outdoors. Ok? So if someone searches for outdoor lights If it is to be used outside then Amazon Your ad will be displayed. Or someone will search

[21:38] Outside light, so Amazon shows your ad Will give. So what I mean to say is that here Exactly on Amazon if the customer searches the same Does the outside light look like something outside If someone is searching for a place, but Only if the exact meaning is the same, Amazon is yours

[21:52] It will show the ad or it will not show it. so anything And everything which is 100% related to my Only if I have the keywords will Amazon show my ad. For example, I want that if someone Search for T-shirt for men or T-shirt for My ad should be played on Main and the exact match

[22:04] I have selected my ad on Amazon. I will show it. But if someone searches here Gym Tshirt for Man or Casual from Hai Let's T-shirt for men to Amazon Mera Ad Nahi because my keyword is t-shirt It was for man. I used the word gym or casual.

[22:17] Didn't even get it selected. So understand that if If you want to run an ad on casual sneakers Casual sneaker until he searches Amazon will not show your ad. now here He will search for casual shoes or let's say Formal shoes or something else. But that thing is mine

[22:30] Not 100% related to the product because I want my ad to appear when If any customer searches for casual sneakers then My ad will run only on casual sneakers and not Formal sneakers or formal shoes or loafers or My ad will not work on sports shoes.

[22:43] Exactly means exactly Exactly. Understand it like this. Now automatic The thing is written here. here if you want You can read it by looking at it. Take a screenshot. I will leave it. Ok? Now we move forward Are. Now look, this is our keyword.

[22:57] Product targeting. So look at the product In targeting, we generally have the same Categories. Now look at category targeting. Inside you are selling cleansing balm. So So this is the category. Ok? or you You want to be selling cleansing balm.

[23:12] But inside this you want the whole beauty should I target the category of or just Let me target it. or put it better I explain that we are selling because of our belief. I only target the shirts category. I will do it. Or I just want clothing

[23:26] I want it in the clothing category Any category, any kind of audience If I want, I can make a short category of just shirts. I can target the category. I want to

[23:39] I can target the category. I want to So I did the whole category of clothing. you want Be it kids, adults, bridal lehenga Be it a chunari, a suit, a girl's or a mother's Be it a chunari, a suit, a girl's or a mother's Whether it is a saree or trousers or jeans,

[23:53] Needed So I also the whole broad category target or I can do a small I can target the shirt category. If I'm selling shirts. Ok? It's up to you. So this is the category Targeting. How much to broaden and how much

[24:06] Then comes the individual product. Individual product means that the competitor Only my ad was visible. Now look, there comes a The exact one that comes is expanded. Understand this in short. Exact meaning This is the competition on which I want to show ads.

[24:21] I want my ad only on them Will be visible. My ad cannot be seen everywhere. it It is an exact match. If I want to Suppose this is a competition. For example This is from Compete Dermaco. Ok? This near Cinemide is gentle skin. I added this

[24:33] Did it. And I want my ad to be this This is a product of Dermaco. from lats Nearia is Cinamide's Gentle Skin Serum. I want my ad to be on this only Diya and my ad will be visible only on this. But if I want to relate to it

[24:47] My ad should be visible on other competitions also. So I will select Expanded here. I will not do an exact match. Expanded I will go to the park and what will I do? I derma I will select it. What will happen in this now? Dermaco and Derma Co as related

[24:59] My ad will be visible on the competition. Ok? In the exact match, the competition I I want the ad to be visible only on that. If I want nail paint at Rene's Only this ad will be visible. But if I want to

[25:12] I know. I am a complete opponent of Amazon. I am giving it to you with Rene's nail paint. Related, you find your own competition and My ad appeared on Compete. So here I will expand it. And here I am down below I'll go and stay down here with the nail paint

[25:30] I'll select this one and stay and Amazon to its related competitors It will search and show my ad there. So This is what generally happens inside a sponsored product. Is. The first one is automatic. In automatic Four we discussed close matches, loose matches,

[25:42] You can see the document from here. Who I told you, you understood from there. will be. I did not understand, I have to revise it. Take a screenshot. You can see from here. But I will try to give you this Should I give you the documents? So I try

[25:55] Can you open it? Live in front of you I will try to see if you can do it or not. You will find it. So look, you can do it here. So Do you have a link to what I will do? I will put it in. where you can read that

[26:08] What are compliments? and this There is a link to Amazon. So don't worry that I You will read only from the verified link. So whatever I'm going to show you the official one. I am telling you from close. Although I get 8-10 Years in the industry and thousands of brands

[26:23] I have worked with. Above 500 I have taught e-commerce to the seller. But I will give you the complete link and you can click on that link. Go and read it completely. which of the automatic I told the beans are the same and the manual What I told you about targeting is the same.

[26:36] It was also told that the advertisement of the sponsor product Where will it be visible? Whatever you search here Who does the sponsor product ad in this? Which one is it? And we call this browse. Page. And this is what we learned today.

[26:49] What ads are these on the top of the product page? If you remember me, I Tell me by commenting. I also want to see How carefully you listen to me had been. And which ad is this? I saw this Also told. Which ad is this?

[27:02] I told you. If you go down here This ad is written as sponsored. Which ad is this that says sponsored? Told that too. This ad is written as sponsored. Which one is it? I told this also. Ok? So This was our day 16 today where I

[27:16] I told you how many types of products are available on Amazon. AIDS occurs. Product Brand Display There are two types inside the product. Automatic Manual Automatic Me Again Four There are different types of matches. Close Loose In Substitute Complement and Manual

[27:28] There are two keyword targeting products Targeting. After this, our brand remains and display. Where are the ads of these three? Can you see it? I told you who this is. Which ad is this that says sponsored? Correct Is? It is written sponsored. Which ad is this

[27:42] Is. Then I told you that this ad Which one is it? Which ad is this? This ad How much did you understand? Which ad would be what? Is. I want to see how much you Which one is this shown here on the browse page There is an add. This would have been written sponsored

[27:56] You have understood how many types of AIDS there are. and again within the sponsor product. How many types of matches are there? and this When all three ads appeared on the Amazon search page If yes, then what is which ad called and How much value does it have? Next we are here

[28:09] Understand how important brand and display are. There are different types of AIDS. so that you have complete There should be clarity. And this is how we get to Amazon We will understand AIDS from the very basics. See I want you to never get AIDS. I teach from basic to very advanced and this

[28:22] Free course is going on. So in the free course I want you to take everything from basics to Get to learn all the way up to Advanced so that you If you have any doubt or any problem, you There should be no problem. So make sure you are complete Watch this entire course carefully. Next

[28:34] What are the types of display aids and How to use these aids so that you Know the exact SOPs before running ads What you need to track first, then What to track and how to run aids So that you actually get those sales which

[28:47] So you are spending your money on AIDS. If yes, then make sure you pay attention to the entire course. Watch the rest and tell us in the comments what you think today What did you understand in the date? Any doubt? If you have any problem, please comment. Like the video so I can understand

[28:59] If it is helping you in learning that then Be the first to run the aids What do you have to do? Your Amazon seller You have to login to the account. to login After this you have to click on the three lines here. After clicking here, advertising and

[29:12] Campaign Manager under Advertising Have to click. Now as soon as the campaign manager If you click on it, you will come to this Above the dashboard. You have to go down here Have to click. Now as soon as you campaign If you click on Manager, you will come to this

[29:25] Above the dashboard. Here you will find the old Whatever performance you already have, you will see it. It must be going on. Here below you will see the campaign which All of them are already running here. Will be visible. Now you don't have to do anything. Click on Create Campaign. as soon as

[29:38] You will click on Create Campaign. You will come over to this tab and look here product, the second is the sponsored brand, The third is sponsored displays. So look What is product brand display? Where does it appear? What about the three

[29:53] Is there placement? I already have all this I have already told in the video. If not video Have you seen the last one, here's the video I am putting the link. You must go and see it. Otherwise Video link here in the description I will put it in as well. Now we will understand that sponsor

[30:06] How we run product campaigns. We have to click on Create Campaign. Now when you click on Create Campaign You will be inside your campaign. To you Have to go down and down and down. Your settings will appear here. First of all

[30:19] You have to select your campaign name. So Look at the campaign name, you have to select that. Campaigns that you will remember for a long time What was the name of the For example, I did this Let me write a simple method. Let's From here I'm driving sponsor

[30:32] SP. After writing SP, I write The name of our campaign. Now let's go with respect That our campaign will be auto. Correct Is? So let's select here AT Huffn.

[30:44] After that our black t-shirt. So here I am I will write it on the black t-shirt. Then our We don't want to run ads too often. So here I am I will write it down for ₹100. Plus I'm here Let me do this forward slash and today's

[30:57] I will understand as soon as I see the name of On which date did I run this campaign? So I will enter today's date. Ok? Date After running I got my portfolio If you have a portfolio, you can select the portfolio. Do it. Now what is a portfolio? Its

[31:12] What are the benefits? First they would understand Are. I duplicate the pay tab here. I will come. I don't want to do anything. Me Just click on the cross. So look Got inside his campaign manager. Us What to do here? We have to do

[31:26] Create your portfolio. So here you Have to go. After going here you will get here Have to select. What is the portfolio now? It happens? How to create it? they understand Are. Back to your Seller Central account Log in. As soon as you set up your Seller Central

[31:39] It's up to the campaign manager to do it. Now look Once we go to Campaign Manager Where will the portfolio be visible? on this campaign As soon as you click, you will see it here. Portfolio. Click on this and here You create your portfolio. Suppose

[31:53] I have a black t-shirt so I will write here I give you black and create a Portfolio. Now what happens here is that The advantage of building a portfolio is that All my campaigns are in this portfolio I want to put it inside a sort

[32:05] Give. From the example, we understand that man I have five types of T-shirts Is. Now there are five types of T-shirts. me every single 10-10 campaigns have to be run. So total 50 Campaigns will be done. Now I will tell you about these 50 campaigns. Let me sort that, let's say my five

[32:17] Inside the portfolio, I have all their campaigns. I will put it. So what will happen to me Full portfolio in black t-shirt What is the overall performance? White Inside the portfolio of T-shirts were 10 There were campaigns. Those 10 campaigns combined are my

[32:31] Let me show you for that. I back up Am. So look, this is a portfolio. All you have to do is go here and swipe right. And you can see how many impressions are coming. What is being spent, how much is the CPC. Correct Is? How many orders came in, how many sales came in,

[32:46] How much S came. So you can see that overall All my campaigns running at the product level All of them together are in my actual How is the performance coming? And as soon as you If I click on this, I will see that How many campaigns do I have running within my portfolio?

[33:00] Have been. Here are the details of each campaign. It can be seen when it runs within that campaign. Is. And here you will see more here and If you look, you will see impressions here. Top Off search will appear. Click Spend CTR CPC Purchase: How many orders have come in, how many

[33:13] Has sales arrived? Is this the cost, see everything Will go. So in short, understand that if your I have 10 products, you have 50 products And if you get five-price per product We have to run a campaign, we have to run two campaigns. Let us take an example. I have 20

[33:25] product and on top of every product if I also ran five campaigns, so my total The campaign will become 100. Now these 100 campaigns I want to see which product this works on. Performance is coming, what is not coming. To sort this out, we use portfolios.

[33:38] We can see that our overall What is the performance like? And if the campaign If you want to see it at the level then inside the portfolio You can go and see which campaigns Which campaign is it showing here? The performance is coming. Ok? If I

[33:51] I'll shorten it a little bit from here. So I'll see what's going on with this campaign. Clicks, what spend, what CPC, how much Orders, sales, what all is visible It is about creating a portfolio. So How to create a portfolio? again

[34:04] Let's click on Portfolio. whatever Your name was suppose I had kept Black or Let's click create again. I once I will keep the white T-shirt. white t-shirt I created it by writing. to create After this, whatever campaign I have to create

[34:17] I can. Or if I already have someone Campaigns are going on so I am on three lines I will click. I will click on the ad campaign. And I will add all those campaigns which are already I was wearing a white T-shirt. Ok? Let's go back to our Create Campaign.

[34:30] I also have a portfolio, select that. I will take it. If I had a black t-shirt, it would be black. Have to do it. For example, I have this I have selected it. Now if you are from today's date If you are driving then today's date is done. Now the end Date and date whatever you want to keep. You get 7

[34:43] You have to run it for 1 month. That end date you Pick it up here. You have your own daily budget You have to enter the daily budget here. You are under 50 We cannot keep the budget here. For example So let me put 40 here. So look Can't keep it. Minimum 50 will have to be kept. So

[34:56] I would have kept the budget 50-50 by clicking here Am. And this is Daly's. Ok? If I I am giving a budget of Rs. So my 7 days It became ₹350. Meaning I will return this within 7 days. I'm going to spend ₹350 on the campaign Am. So keep this in mind as you go along.

[35:10] Ok? After that, if you have any, then here Select it. A little advance left do. We will leave it now. now here Now comes placement. What was placement Is? Top of Search, Rest of Search, Product Page. For example, I searched here

[35:22] I do. Let's search here. There are laptops for office. Ok? So carefully Look See, whenever the results come, it is written What happened is that they are coming up. Ye Ye Sponsored

[35:34] It is being written. This is written as sponsored Is. These two ads are your top off Search. Meaning, after searching, it is at the top. Are visible. It is visible at the top. His Sponsored Apart from those coming up

[35:46] It would be like this is written for example This is your rest of the search means top page Those who come up, they come one or two. The placements that are coming will come after that. Whoever comes will be in the rest of the search. Rest of the search will come, meaning the entire search page

[35:59] We will show your ad anywhere on the This is what Amazon says about all the rest of the search. It is written that this is also the rest of the search. also rest of search is okay this sponsored Your ad is anywhere on the search page What will be seen will be called the rest of the search. Now

[36:13] Am. For example, I used this one Click on the product. After clicking You see, this is an HP laptop. you down You will see ads below also. like me Let me show you more and let's go down a little bit. Are. Look, 'spons' is written here. These

[36:27] Which ones are there? This is on your product page. Is. Meaning, one who is dependent on someone else's product All the products that are shown in the ads It is called a page. Ok? Product page here It is written sponsored. All these product pages The placement is . Look at this product too

[36:40] Which ones did you add? Product page. again Let's go back to our campaign. So top off Search means what is showing above, absolutely top Pay. Rest of search means somewhere on the search page But also the one showing front and back is rest Off search done. and product pages that someone

[36:53] Any ads running on the product Up and down all those product pages It is called placement. Now to the top of search Meaning the one which will be visible at the top. Now the most Your chances of getting sales there increase. Will go. So you have to understand that

[37:07] It has to be run on the reverse side. Although you can drive anywhere and Wherever you drive, you will get benefits. But you should know when and where you should Pay, how and how much to run. That we are ahead Come and try this e-commerce course for free

[37:21] Now, however, top of search means that The higher you go, the more you go to the top, The more it will be visible, the more it will sell. But inside the top up search our money more We should run it on top of search, Rest of search pay or product

[37:36] Run it on the page. Now on which one to run, Not on which one. This is what I will cover in this course Our Ultimate E-Commerce Master Course A free course is going on. Inside this I I will teach you all about it in the upcoming video. When to drive, where to drive, how

[37:48] Have to run it and why have to run it. Ok? Now For example, drive me to TopUp Search I will put the placement percentage. accept it If my bud is for ₹3. So here I am What I'm saying is that I spend up to ₹3.30 I can do it if you put my product on top

[38:02] But it is ₹10 from Let's and I will keep it here. If I give 50% then 50% of ₹10 becomes ₹5. I will give ₹5 extra on top of ₹10 if If you show my product on top. Correct Is? Look, it is also written on top of the search page. Correct Is? Plus 50% means whatever your width was

[38:19] You will give 50% more width inside it if You show your product on top of searches If you want to show the top-up on search, then you can do it as per your convenience. You can put it from 10% 20% 25% at your own pace

[38:32] You can put it from Ok? For now I I am keeping this as zero. Let's go upstairs. Now Look, here comes the budding strategy. Budding What is strategy? We will accept your bids We will increase the ups and downs by 100%. Up What does end down mean? that the value

[38:45] Let me place a bid here and show you I am to you. Automatic targeting select The default is bid. So look what's coming? We will refill your bed by a maximum of 100% We will refill your bed by a maximum of 100% In real time when your ad may be more

[39:00] Beds When Less Likely to Convert to a Cell. What does it mean? If your ₹3 bed Is. Ok? So this is ₹3 bed for ₹3 Can increase. Meaning now it has complete There is scope for this bed from zero to ₹6. Can do it anywhere. Because you have Amazon

[39:15] I have given him full right that brother, you are in my bed. 100% means you can double whatever bed was there. You can. If you think that my If the customer buys the product then there will be ups and downs. This means that you increase it by 100%. You can. If the bid was for three, you could bid for six.

[39:28] You can. If the bid was for five, you could make it 10. yes. But again, you also tell Amazon this. That you can also take it down. If my If the bid is five then you can place it as ₹2, ₹1, ₹2.5, If it's five, you can be anywhere from zero to five. You can do it. If you think that my

[39:43] If the customer does not buy the product. and if You think that the customer will buy my product If you buy this bud then you can increase it by 100%. yes. Ultimately between zero and ₹10 You can put my bud anywhere. If If you think the customer will buy then you can earn up to 10

[39:56] Keep it but don't keep it above 10. and if You think that the customer will buy my product If he doesn't buy it then you keep him at a low price. Whether you keep one, or one and a quarter, or one and a half So you ultimately gave Amazon a try. Gave from zero to ₹10. would have been the second

[40:09] Our dynamic bids are down only. Its What happens inside that you should assume The bed is ₹5 and you can buy it here on Amazon. You say you won't make my bed. Can. Can you reduce my bed? accept it If Amazon thinks the customer is mine

[40:22] If you do not buy the product then Amazon will charge you ₹5. Will make the bed ₹1. will pay half the money, that is He will make it eight annas. He will make it two, he will make it two and a half. But I can't take it above five. The maximum is five. It will be below five. It won't be more than five. The third one happens

[40:37] Our fixed speeds. If I put ₹5 here I am giving you a bed of Rs. 5000 so Amazon gives you more than Rs. 5000 cannot spend and not less than five Can do it. My bud is ₹5. Above ₹5 only The customer will click. Spend on top of this Will do. The sale will happen only on this basis, if it happens at all.

[40:51] Will go. So these are our fixed bits. See what I generally recommend. Dynamic bits down only or else Dynamic bits up and down. Because down It won't happen. And what happens in up and down is that if Amazon thinks that my

[41:05] If you spend more, the sale will come. Amazon does, and we've seen that. Significant results also come. Now the butt Whether these results will come or not, that is one There is a different condition. That I am coming to you This is the Ultimate Master Codes video series.

[41:18] For now, we're keeping it down only. That Amazon cannot spend more than this. Targeting, negative product targeting. You have to avoid this right now. Its use also There is a case. I will also tell you when it happened. Now This is where our targeting group comes in.

[41:33] Look, first of all you have to select Auto. If you want automatic targeting Select the targeting group. To all The first default is to not keep it. Targeting What is a campaign? what are its benefits

[41:46] Where will the customer be seen later? what not Will you see? Everything I already did in the last video I have told you. If you haven't seen it then we highly Go and watch the recommended video. Add a link to the video in the description. Give. Now here comes your close match,

[41:59] I just told you all four in that video. What these are and what they are not. If You have to keep three in a close match, you keep three Keep it. In a loose match, you have to keep three, three Keep it. I would suggest that you all are the same. Keep it. You made a slight move in a close match.

[42:12] You can keep five taxes. In Substitute you You can keep three. and in compliments too You can keep only three beans. Now Again Depends on what you want to run. Place your bid. We have listed a ₹100 bit here. It is kept. Leave ₹100 and instead buy ₹2 worth of ₹200

[42:27] Also kept. And we also kept a bit of ₹1 each Is. So it depends on you that your What is experience? How do you run AIDS? You are the one. All the conditions depend on him. So Select your bidding as per your convenience. After that select automatic. own

[42:39] You may be seeing it here. You go down like this Look at all your products. But if Enter your SI number here. whatever You can find the SI number of the product here. Put it in. For example, this is my assignment. Like this is the only product. I am like this

[42:53] Whatever your sign of the product will be You paste it here. He will be visible. This is the product I like to add Have to run it. So I'm going to click on add here. I clicked. Now this product My ad will play above. What will work? Yes, its

[43:08] The bud inside me is so close Will remain. This much will remain in a loose match. So full of compliments Is. Wedding Strategy We Are Taking Down Only And our daily budget will be around ₹50 Amazon Mera Spend No More Than ₹50

[43:21] Will do. After this let's move on to the sites Amazon Amazon Business. If you want that Get your ad visible to Amazon retail customers So select it there. if you want That Amazon's business where bulk orders Come. Meaning those people should see ads here

[43:33] There is a person who will take your product in bulk If you are going to order then you select this do it. If you are open to both, then you are not Will get it. You only need to select one at a time. If you want to do business on Amazon then I I would suggest that you run two campaigns. First

[43:46] You want to run on Amazon where there is only Amazon Who will you target? The second will be Amazon Business Where you can find people inside Amazon who buy bulk You place orders in them at Target Put it in. what am I going to do for now Am? Whatever my campaign name was, I was the same

[44:00] I am selecting. Select this, Got it copied and went upstairs. Press Control A here Select it, press Control-V and paste. Gave. After that, when you cross check once Amazon Business For now, I'm on Amazon I will take it. Selected from the product itself

[44:13] If you want to run the product with this ad then you Select that also. Like this happened If you have a product, you can add that too. But for now I was taking one. Let me I came. All this in automatic targeting We have selected the bed. Ok? Down

[44:28] Only selected it. And here I am Top of your search product page for now I have put a blank here. And here Pay my campaign name came, portfolio came I haven't kept anything yet. if you think that you have to run for seven days, date

[44:42] Select it, select the budget and here Click on Launch Campaign. Butt Launch There is one more setting. Change your bit on a Schedule. Look what is written here? Increase bits for high traffic doses. Meaning On days when I have high traffic

[44:55] Automatically. I would suggest that you Don't select because it is self-concept. He will spend whatever he wants for you. And ultimately you will suffer loss. End Advertising is nothing but an expense that Meaning whatever ads we are running are a

[45:09] We have to spend only that much which is enough to run our house. Some came. We got some profits. This is not That loss is happening in our own house. Correct Is? So you have to uncheck it here. If you want to check high traffic, pay ad If you want to drive on high bridge then check this

[45:22] Two. But I would recommend that you uncheck it and Do not close your eyes to anything unnecessary here. Don't burn your money by doing this. check everything Do it, go through it once. then after Your campaign will start. Where Will you see? Look at whatever your portfolio was

[45:37] Or it will be visible there. there there Will be visible. Along with this, when you click on the campaign If you do, you will see the campaign outside here as well. Will go here. Ok? It will be visible here That your campaign is running. Ok? Now! Loading But Here's Your Campaign

[45:50] Like the rest of the campaign, here is your The campaign will be visible. some 2 minutes 3 minutes this If you take it, you will laugh and then see. You will see your campaign. Now look at the auto We started the campaign. Now we have to run Your manual campaign. nothing to be done. All

[46:02] Some are beans. Everything is the same. You just What to do here? Your account name If yes, change it here. Ok? Amazon If it is there then let it be Amazon. Is it the same product or If you have any other product, please select it from here. Take. After that here automatic targeting

[46:15] Instead, you just need to set your manual targeting Have to select. I would select Am. Now here come two keywords or Product targeting. What are both? Again, everything has been told in the last video. Go and see. Now here comes Broad.

[46:28] Phrase exact. Which match type do you like? I want to run my ad. I have all this in my Told in the last video. go and see Take. Now let us assume that we have You have to run your ad on all three match types. So Whatever your keywords are, you enter them on the list.

[46:41] Go and put your keywords here. For example, I select here Hoon Let's Say Hair Spray and Add Keyword Pay I will click. So I came here Broad phrase exact. Now according to your Put your bed here, whatever you think

[46:55] It comes in. Now look what happened here. That a pay bid of ₹84 came. 95 He has his You have selected it with your mind because it The suggested bid was what Amazon suggested. He is saying that brother, you should bid this much here. But look, you think it's a bed for ₹84.

[47:09] If the customer clicks, you lose ₹84. ₹84 if you have a product worth ₹300 And if the customer clicks four times here At the rate of ₹84, ₹320 went into the ad.

[47:21] It is a product worth ₹300. If I come here for ₹320 If I burn in AIDS then after that whatever If there is Amazon commission, then let's assume it. Four clicks I say for a ₹80 bud Four clicks I say for a ₹80 bud I added ₹320 in four clicks above i.e. 80 * 4

[47:34] I gave it to you, it is a product worth ₹300. first thing So I am in loss of ₹20. Second, even if it is sold So, the commission of Amazon, shipping, Closing is a separate expense. By chance he My order has come back, so that's the return The money was lost. After that my product

[47:47] The cost is Rs 300 and I am selling it. But There must have been some expenses for my house too. which I would have bought from the supplier That also went from the manufacturer, so this is Plus your own salary from your business You have to withdraw the staff salary, okay?

[48:00] This is your warehouse expense. If you get electricity, water, then what will you get? If you earn then make sure you should know How many beds do you need to keep, okay here? You will select yourself here, now how much do you How much should the bid be placed and how much should it not be placed?

[48:14] I will tell you all the upcoming things about our learning. The series is all about the E-Commerce Master Course. In a proper way. So put the bit here as per your requirement Two. Plus what happens here? many times no Keywords related to your product Category. So whatever your product category

[48:28] According to that, it automatically Will find keywords. So look at this above you You think giving control to Amazon If so, search for Amazon keywords. your own self Run ads there. You can do that. To you Do you want me to have control or not?

[48:43] Only those keywords that I want Run ads on it only because I know that Which keywords convert my product? Will do. Which keywords are related to my product? If you want to keep control above then you can cross it. Two. If you have a little bit of control over this

[48:56] Leave it. Ultimately, it's all up to you It depends. After this, bedding-wedding Select it. And look at one more thing here. It is also written that if the bed is for ₹84, the Our budget is only ₹50. So here comes the error Went. So don't worry. error here

[49:11] It is coming because it is written here. The bid should not be more than the daily budget. Brother Your budget is only ₹50. You're telling Amazon Yes, I will not spend more than ₹50. So how will you place a bid of ₹84? When you visit Amazon Not allowed to spend more than ₹50

[49:24] If you want, how are you keeping the bit of ₹84? So this is the thing. So keep your bit as much as you can It is less than your budget. For example, I I'll put 49 here. The error will be removed. Look, let me put 49 here. save I do. Look, the error is gone. Ok?

[49:36] Why was the error removed? Because now our bed Yes, it is less than the budget. There is nothing else. Ok? So this is his whole game. After this you will go here. I here Down is selected, down only. Meaning, Amazon will be more than my bed.

[49:49] It has been selected. If you want that Up and down. Now if you want to Have to keep up and down. you want that Customers buy my product. even if My bud cost me double the money. But if the customer buys my product then you

[50:02] I won't let you spend more than this. I want. My bed is ₹10. Above 10 I I will not spend. So you down here Is? So you can see it as per your convenience. Placement was told which top up in auto

[50:15] Search, rest of search, product page, whatever You want to have as many bits as you want on top If you see the search pad, expand it here. You You want to be on top of the search, not my brother. Take. You want it to appear at the top of the product page. If you see your ads, do that. ultimately

[50:29] It is in your hands how you use AIDS. Are. After this, look at whatever the campaign name was. This campaign name is Wahi Hai Auto Wala and this It won't work. Because we already did this Have given. And two campaigns with the same campaign name Will not happen. So you change it here.

[50:41] Empty it for targeting. what are we Are you doing it? We are doing the same campaign We have selected all the same details. If you want manual, not auto. If you want to drive, empty it. campaign name I can change it a little bit. Same Goes With

[50:54] I have not made any change because the previous one There was a campaign name, there was an ad group name, we used the same It was kept there only. So if you want that You have to run the campaign and the previous auto If you have started it then you will have to add some text in the campaign name. A lot of changes will have to be made because the campaign

[51:07] Of the existing campaign. For example We have a campaign going on called Campaign One. So when we run another campaign We cannot even name it Campaign One. Give a gap in pace, put a plus, put a minus, Plant anything. But two campaign names

[51:20] The exact same thing cannot happen. Two add-ons The group name cannot be the same. Little There must be a lot of change in it. Ok? So make a little change in your campaign name. The portfolio you selected Keep it. Selecting another portfolio

[51:33] Yes, do that. If you have a portfolio If you don't select, then there's no portfolio. Click on it. Portfolio Select Joe It would go away. From when to when should it run? Select the date. Change the budget and Do it. And this is how your manual campaign works.

[51:45] That will also work. Again one more thing increased Bids for high traffic dodges. I would recommend Keep it off. You have to keep it. you can do it yes. There is no problem. of testing again It's a game. want to test test You can try it. So this was our day today

[51:59] How to find us inside a sponsored product Have to run it. What are sponsored products? Are? What doesn't happen? a lot of things you It must have seemed that it went a little overboard. Meaning I don't understand what an auto is? What is a manual? Ok? Closed Loop

[52:12] What are substitutes? After that Broad in our manual campaign What is Face Exact? I have done all this Already brother, I have told it in the video. Last Everything is taught in the video. go and see Take. And this was our video sponsor.

[52:24] In the next video I will tell you more I will teach you how to sponsor brand campaigns. What are they? How to run it? sponsor What are display campaigns? and this It is going to be a very good series. I am Telling you. This Ultimate E-Commerce Master

[52:37] The course is about to take place. And I am giving you This complete teaching is free of cost. Research From to, from listing, okay? From product selection to how aids How to run the coupes, how to run them whether to give promotions, how to give discounts,

[52:49] I am teaching everything here. one two Forest. I taught you each and every thing in detail. Is. I have provided the link of these complete videos. I have created a playlist. Link to the playlist I am also putting it below. If you have I haven't already seen the playlist, this master

[53:01] The link to the playlist is in the description below. I will put it in. Go and see. the rest of these You must have learned something. Tell us by commenting that if you have any doubt, any Have a query, any problem, I'm here to help I hope I can answer your query, your

[53:15] Question: Can I provide a solution to your problem? Rest like and tell us how you liked the video. I am posting two videos. Both videos It is going to be very useful. Make Sure See Don't go without. I'll see you next Thursday at 9:00 PM on YouTube

[53:29] Next video of E-commerce Master Course Inside. Till then thank you guys.

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